标签： 2022上海后花园论坛

Counting four ＂amateur online celebrity＂ who unexpectedly became popular, how do ordinary people catch the ＂sky-splashing traffic＂？

Recently, "anti-fraud Lao Chen" shouted that the national police were seeking jobs, and "Digging and Digging Teacher Huang" was posted on the hot search, which triggered netizens’ concern about how to take over the "splashing traffic" after the amateur (network terminology, meaning ordinary people) unexpectedly became popular. In fact, this is not the first time that a similar situation has happened. Previously, many "amateur online celebrity" became popular, and then lost themselves in the sudden traffic, or were bitten by the traffic. On March 1st, the reporter of Upstream News (reporting email in baoliaosy@163.com) combed the relevant cases and the latest situation of the parties, and invited experts to analyze it.

"Anti-fraud Chen" wants to return to the police force

Chen Guoping, 45, was originally a policeman from the Haigang Branch of Qinhuangdao Public Security Bureau. According to his own description, "I have worked as a criminal policeman, seized drugs and committed fraud." In 2017, he began to crack down on telecommunication network fraud, trying to distribute leaflets and enter communities and schools. The anti-fraud publicity effect was not satisfactory. Until 2021, when operating the "anti-fraud police officer Lao Chen" account, I tried to connect with the anchor PK, and unexpectedly succeeded in getting out of the circle, which attracted attention.

While operating the account of "anti-fraud police officer Lao Chen", Chen Guoping also had a personal account, and launched a live broadcast to reward, which led to the subsequent controversy. According to the Southern Metropolis Daily, on March 27, 2022, in a live broadcast, some netizens brushed out 333 "carnivals" worth about 1 million yuan. In this regard, some netizens questioned "Do you come to the platform to make money or do anti-fraud?" Later, he said that the above-mentioned live broadcast income "will make a public welfare donation" and exposed the donation certificate and tax payment certificate. However, the ridicule about "Carnival" still fills his comment area.

On April 8, 2022, Chen Guoping released a video saying that he had decided to quit his job. Some people think that Chen Guoping "resigned and mistook the platform for strength" and "wanted to make money as online celebrity", while others advised him to leave him alone. At one time, he was unwilling to respond to the controversy about resignation. Did some netizens ever ask him to regret his resignation? He firmly said "no regrets".

Since then, Chen Guoping has continued to post new content on his personal account and broadcast it live, but there are still many controversies about revealing his annual income and being accused of making indecent moves when he even joined the wheat.

On November 10th, 2023, when interviewed by the media, Chen Guoping claimed to be a "online celebrity", and his popularity dropped a lot. Later, he made a show to maintain the popularity, but he also wanted to implant anti-fraud content and explore new forms of anti-fraud, but the effect was not good.

On February 26, 2024, Chen Guoping released a video, calling for job hunting and competing for the police: "If you dare to use me, want to use me, and can use me, you can contact me, do the coordination or re-employ." At the same time, he also said that he wants to continue to engage in anti-fraud propaganda. Later, he revealed to the media that after the job video was sent, the police had contacted him.

Teacher "Digging and Digging Yellow" has left her job.

In April, 2023, Huang Qiong, a music teacher of early childhood education in Wuhan, Hubei Province, released a video teaching children to sing the children’s song "Little Garden": "Dig, dig and dig in the small garden … …” Results The video exploded during May Day. According to statistics, as of May 3, 2023, the video had 4.468 million likes and 466,000 comments, and Huang Qiong’s Tik Tok account "Music Teacher Blossoms with Wealth" rose more than 3 million in a few days.

After becoming popular, Huang Qiong started live broadcast with goods in October 2023. The data of Feigua shows that she has broadcast five shows in the past 30 days, with an average audience of 5.823 million, the highest audience of 8.148 million, and live sales of 1 million to 2.5 million. However, her live broadcast began to lose powder at the same time, and her fans decreased by nearly 50,000 in 30 days.

On the last day of 2023, China Daily made an exclusive interview with Huang Qiong. Huang Qiong said that she was pregnant before she became popular, and after she became popular, she was under great pressure from the Internet, keeping her mind at peace for her children.

According to the cover news report, from the second half of 2023, Huang Qiong gradually moved from online to offline: he appeared with the director of Suizhou online celebrity Cultural Tourism Bureau to recommend Suizhou tourism, returned to his hometown in Qianjiang to recommend crayfish, interacted with the live broadcast room of Xiao Yang Ge in online celebrity, and participated in the Spring Festival Evening of Hubei Satellite TV in 2024.

However, the controversy surrounding Huang Qiong has been constant since it became popular, especially at the end of February this year, when she was falsely accused of pornography. Huang Qiong himself released a video response: "The evidence has been collected, reported to the police in the local public security bureau, and provided evidence to make a transcript."

On February 28th, when the cover news interviewed Huang Qiong’s kindergarten, the former colleague said that Mr. Huang had left. On the evening of February 28th, Huang Qiong responded again in the live broadcast on social platforms: He didn’t have any team, and he didn’t have any capital behind him. He came to the present step by step by himself and his family. Now I have to take care of the newborn baby, so I have left the kindergarten temporarily, but I will continue to teach music lessons in the future.

"koi fish girl" is not highly concerned.

During the National Day of 2018, Alipay released a lucky draw for Weibo. Because of the rich prize, the Weibo forwarded it quickly exceeded 3 million. Many netizens thought that the winner was "China koi fish". On October 7, 2018, netizen Xin Xiaodai became a "koi fish girl" and won the grand prize.

In February 2019, Xin Xiaodai revealed in an interview with the media: In November 2018, she resigned from the original company and brought her good friend Sonia to win the prize. They have traveled to China, Hongkong, China, Macau, Japan, Thailand and other places. Shinji Daidai said that he would take the opportunity of resigning to give himself a holiday. Xin Xiaodai was in a good mood at that time. He once said: "Every time I send a Vlog (video blog), there are also things that I win every time I travel. It feels very good to win the prize."

In September, 2020, Xin Xiaodai launched an activity in Weibo, claiming that 1 yuan transferred "koi fish, China", and with partners, the prize will be more generous than the original prize, and may even help netizens "achieve financial freedom". However, Weibo soon announced that there were problems with the qualification and false authentication of the partners. As a publisher, Xinxiaodai was banned from speaking for 3 months and deducted 20 credit points.

In June 2021, Xin Xiaodai released a video again, introducing her experience after winning the prize: she resigned and traveled to many countries, spent more than 200,000 savings and maxed out her credit card. She pointed out that koi fish prizes are all one-time consumption and need to be redeemed within one year. In the end, Xin Xiaodai concluded that, on the whole, she was "not very good"; Now I just want to find a suitable job, and I also frankly suffered from depression.

After this statement, Xin Daidai gradually moved away from the media and public view, but she didn’t give up updating Weibo. On March 1st, the upstream journalist inquired about Weibo, who was a little dull, and found that she had become a film critic, talking about her feelings about the movies and TV series she had seen recently in Weibo.

Although there are still 1.393 million fans in Xin Xiaodai at present, the attention of her Weibo is not high: it is difficult to break 100 comments and 500 likes.

"Little Ma Yun" returns to public view.

In June 2015, a netizen in Ji ‘an, Jiangxi Province photographed a child who looks like Ma Yun on the road. I didn’t expect Ma Yun himself to forward this picture in Weibo, and also commented with a picture: "I thought my family uploaded my childhood photos. I really feel like I am looking in the mirror with this heroic attitude." From then on, "Little Ma Yun" Fan Xiaoqin became an instant hit.

After becoming famous, Fan Xiaoqin’s home became a popular local scenic spot, and people visited it in an endless stream. Some villagers revealed in an interview with the media: "At least forty or fifty people come a day, like a market." Visitors go to watch, chat and take photos with their own thoughts.

This situation continued until the autumn of 2017, when Liu Changjiang, the boss from Hebei, invited Fan Xiaoqin to go with him, promising to give his family 10,000 yuan a year, and let him study and enter the university. Fan Xiaoqin’s father agreed, and Fan Xiaoqin became the "Little Horse Manager" in the video: he took part in TV programs and fashion shows, got a bus to and from school, and was taken care of by a nanny.

Unfortunately, the good times didn’t last long. At the end of 2020, Boss Liu and Fan Xiaoqin canceled the contract, and Fan Xiaoqin returned to his hometown. As for the reasons for the termination of the contract, the online statement is that Fan Xiaoqin is of no use value. However, when interviewed by the media, cousin Huang Xinlong of "Little Ma Yun" had another saying: After the media reported the current situation in Fan Xiaoqin at the end of 2020, the local government in Hebei intervened to let Fan Xiaoqin go back to school locally.

A few years’ career in online celebrity has not changed the poverty of Fan Xiaoqin’s family. In February 2021, Fan Xiaoqin applied for a disability certificate. Appraised by a professional organization, he is mentally disabled. At the same time, the local civil affairs department also provided subsistence allowances for Fan Xiaoqin’s family.

In October, 2023, Jiupai News reported the latest situation in Fan Xiaoqin: the Fan Xiaoqin family was taken to Yongfeng County by a distant relative, cousin Huang Xinlong, to sell cauldron dishes. Fan Xiaoqin has reached the age of 16 and has been in junior high school. He lives on campus every Monday to Friday and returns to the store in the county town on weekends. He is surrounded by a large number of people, taking photos and making jokes.

At present, Fan Xiaoqin has returned to the public’s field of vision and appeared in the vibrato audio and video number of Cousin Ma Yun. On March 1st, the upstream journalists checked the video number, with 820,000 fans, and most of the content was centered around the Fan Xiaoqin family. In the latest video, there is also a content that "Little Ma Yun" doesn’t want to make a video and quarrel with "Cousin". Some netizens commented: "Today’s plot content is not like acting."

Expert: Ordinary people should keep a good attitude when they are popular.

In recent years, many "amateur online celebrity" have staged the tragedy of "seeing him build a tall building, seeing him entertain guests and seeing his building collapse" for lack of relevant operation experience. In this case, the upstream journalist interviewed Zhang Xiaoqiang, a professor at the School of Journalism of Chongqing University. He analyzed the reason why ordinary people can become online celebrity: "The current network communication environment has the characteristics of VUCA, that is, the abbreviations of four English words: volatility, uncertainty, complexity and ambiguity, so there is great contingency. An ordinary person, a city, a scenic spot, even a word or a thing may suddenly become a hot spot of communication. After the hot spots have a certain degree of attention, the platform will be boosted by algorithms, and the main bodies of various networks will start to rub the heat again, so the traffic will increase geometrically, and thus ‘ Amateur online celebrity ’ 。”

As for the reason why online celebrity, an amateur, is easily out of breath, Zhang Xiaoqiang thinks: "First of all, the development trend of things is changeable and unstable, and because of complexity and uncertainty, people can’t grasp the development direction. It is a common phenomenon that amateurs explode overnight, but the operation after the explosion is difficult to grasp because of the above-mentioned Uka environment. To put it simply, it is two different things, that is, occasional attention and long-term continuous access to traffic. The latter requires continuous operation ability, and some amateurs will inevitably lead to rollover if they do not have this ability. Secondly, amateurs often want to engage in commercial operations after they become popular, which is different from the original attention. The group that originally paid attention to them may not be the current consumer group. There are also amateurs who may become famous because of a certain identity. Now that the identity changes, the traffic will naturally fade, and not every traffic can be converted into commercial value. Finally, netizens are prone to aesthetic fatigue and their concerns will shift, which makes traffic more difficult to grasp. "

After ordinary people become famous overnight, how should they avoid a tragic ending? Zhang Xiaoqiang suggested: "It is an accidental event for ordinary people to burst into red overnight. It is suggested to keep a good attitude and not hold the idea that traffic will definitely bring wealth. Even if it is to be realized, it is necessary to find professional and capable MCN institutions to cooperate and effectively avoid various risks. "

Part of the content of upstream journalist Zhao Yingji is based on cover news, Southern Metropolis Daily, China Daily, Chao News, Jiupai News and other photo sources/networks.

Editor: Zhu Liang Editor: Rollin Wang, Guan Yi Audit: Feng Fei.

28 years later, you must not know the stories of ＂The True Story of Teddy Boy＂!


Special feature of 1905 film network For mainland audience fans, it is undoubtedly another opportunity to satisfy their feelings to really enter the cinema after a lapse of 28 years.

　

In the past 28 years, no matter Wong Kar-wai’s style, a series of classic movie lines, the excellent acting skills of the actors, the excellent cooperation of the music editing of photography art and even the memory of his brother Leslie Cheung, they are all repeated in the audience’s repeated appreciation and taste of the film.

　

Until today, its classic status has long been unshakable.

　

But in addition, what mysteries have been left to the audience by The True Story of Teddy Boy in the past 28 years, or what "unforgettable" memories have been left to the main creator, so here we might as well come one by one:

　

Where does "I don’t understand" come from?

　

Today, The True Story of Teddy Boy is recognized as a Chinese film classic, but in that year, it was a "mysterious" work that once made the whole film circle nervous. Let’s see what Wong Kar-wai’s "old enemy" Jing Wong said — —

　

Everyone is very nervous and constantly wants to know how the True Story of Teddy Boy is made, but everyone comes back with a different version. Even the camera crew who went to the Philippines at last can’t tell what he (Wong Kar-wai) took. It’s really mysterious, except that it overspent terribly … I heard that even my boss Deng Guangrong had never seen the whole movie before the first midnight show, and my boss Xiang Huasheng. But after the midnight show, the mystery remains unsolved, and everyone still doesn’t know the plot, because no one can understand it!

　

From this moment on, "I can’t understand" has officially become one of Wong Kar-wai’s film symbols in the past 28 years. After all, it was "given" to him by peers and audiences.

　

But in the past 28 years, this has never prevented "The True Story of Teddy Boy" from becoming a classic in the history of fame!

　

"Taiwan version" has another mystery?

　

When the film was released in Taiwan, there was another version. The main changes were concentrated in the last ten minutes. The plot content was basically the same, but the editing changed slightly and some fragments were added.

　

For example, Leslie Cheung and Andy Lau escaped from the Filipinos, and the Hong Kong version only fled to the roof of two people, while the Taiwan version had two more people jumping off the train:

　

Two people on the train dialogue, Hong Kong version from Leslie Cheung said "people will die every minute" dialogue, into his positive and negative shots with Andy Lau:

The stage version becomes a long shot of more than 1 minute:

　

At the back of the jungle empty mirror, Leslie Cheung’s voiceover monologue immediately appeared in the Hong Kong version, but it didn’t appear until the empty mirror was put in the Taiwan version for 30 seconds:

　

Next, the Hong Kong version is a long shot of Andy Lau, and Leslie Cheung is full of voiceovers. Finally, it is a shot that shows "Xu Zi died":

In the Taiwan version, Andy Lau’s shot becomes the middle shot, followed by Leslie Cheung’s long shot, and Andy Lau is full of voice-over. The Hong Kong version of "Xu Zi dies", while the Taiwan version becomes a dialogue between two people:

　

The Taiwanese version cut this section and turned it into a picture of two people. Xu Zi is still not dead, and the classic soundtrack is gone, and even the final train vision is different:

　

Then Carina Lau came to the Philippines, and the Hong Kong version showed her in the room, "inquiring about a person" with the landlord, apparently for Leslie Cheung:

　

Taiwan version is that she came to the hotel lobby to ask if there is a room, and she also met a girl who had previously accosted Andy Lau:

　

In a word, there is no essential change in the two editions of Hong Kong and Taiwan, but it reveals the secret of "One Scene and Two Faces" in The True Story of Teddy Boy.

　

The mystery of Hua zai’s identity

　

In all the exposed versions, there is no doubt that Andy Lau’s role in The True Story of Teddy Boy is a policeman, but in a trailer, there is a clip of him dressed as a "gangster" smoking and walking through the Kowloon walled city with a knife, which adds to the testimony that he originally played Teddy Boy — — "Huazai is a man from the city village. He was photographed gambling in a big stall. There was a woman wearing only bra underwear, dancing around with a boa constrictor, and he was scraping against the wall with a knife … …”

Later, when Liu Zhenwei filmed Wong Kar-wai’s useless story as Forever, the essence also continued Andy Lau’s "punk" style:

　

Where is Tony Leung Chiu Wai?

　

One version of The True Story of Teddy Boy was shown at the beginning, but it was put at the end of the film.

　

But before that, it almost didn’t fit into the feature film. The reason was that after Wong Kar-wai finished filming, he thought that the role of Tony Leung Chiu Wai was headless and uncapped, so he planned to use this scene as a propaganda picture. But Tan Jiaming, who was in charge of editing, said "put it directly at the end of the play" and specially found a piece of music to match it. Wong Kar-wai shouted "Good Right" to make this classic public.

　

Regrettably, Tony Leung Chiu Wai will have more emotional scenes with Maggie Cheung in the next episode, especially "bending in a very narrow and cramped space with few words. The two people looked at each other lazily and handed cups. The tension was very good."

　

But I didn’t expect that Tony Leung Chiu Wai spent three months filming in the city village before and after this story, but it was useless in the end, and the "tension" between him and Maggie Cheung didn’t last until after all, but at that time he was not Zhou Mu Yun, and she was not Su Lizhen when she was young.

　

Disappeared "sister"

　

In Wong Kar-wai’s films, characters have been "disappeared" more than once.

　

Such as Joey Wong, Guan Shuyi, Sun Jiajun, Roy Cheung, etc. Even if the scenes did not all disappear, they all reached the degree of "semi-disappearance". Except for Tony Leung Chiu Wai’s repeated three-month play, it basically disappeared, and later Kimura Takuya and Song Hye Kyo were also doomed. …

　

However, many people may not know that The True Story of Teddy Boy also has a completely disappeared role, that is, Margaret Lee Din Long, who plays Tony Leung Chiu Wai’s sister, seems to have a quiet reputation and has a great foundation — — Daughter of the great director Li Hanxiang.

　

According to Tony Leung Chiu Wai, the role itself is a prostitute. When my brother was young, he tricked him into working in a big casino, which made him a gambler. So if all of them were not deleted, it should be another wonderful performance.

　

Incidentally, it was the script written by Wong Kar-wai that Margaret Lee Din Long nominated for the Academy Award for the first time.

　

The midnight show of "terror"

　

In the past, Hong Kong films often had a premiere around 11 pm. After the main creator appeared, the audience would enter the cinema before 12 pm, or before the film was officially released, a group of audiences were randomly invited to the cinema at 12 pm one day (the specific title will not be disclosed in advance) to observe their comments and reactions. This is the legendary "midnight show".

　

Needless to say, midnight audience, as the first audience, can often accurately predict the future of the film: if the audience cheers and applauds, it will be difficult for the film to sell, otherwise, it will be difficult for the film to sell if it swears, throws popcorn or corn cobs at the screen, scratches the back of the theater, or even greets the director.

　

Therefore, after the midnight show, the film side often re-cuts the film according to the audience’s reaction, and the result usually makes the "released version" and the "midnight show version" have different degrees of difference.

Seeing this, you can also imagine the midnight scene of The True Story of Teddy Boy: in the middle of the film, the audience stood up and cursed."Who is Wong Kar-wai? ！” After the show, the voices of "returning water (refund)", "er (cheating) money" and "I don’t know what to shoot" came and went, and the audience even rushed to spread "Never go to see The True Story of Teddy Boy!"

　

In the end, the film was released just two weeks after its release, and the cumulative box office was only 9.75 million Hong Kong dollars! Compared with the film investment of HK$ 20 million, it is no wonder that the boss Deng Guangrong went to the hospital for intravenous drip, and it is even rumored that he burned the rest of the film in a rage!

　

"Ten Million Box Office" Reached?

　

The first release of "The True Story of Teddy Boy" is less than 10 million box office, and the loss is a foregone conclusion, but is it still less than 10 million?

　

That may not be true, because the film won five awards in the 10th Hong Kong Film Awards, and then it was re-screened. As a result, it won more than 2 million Hong Kong dollars at the box office under the topic of awards, and with the original 9 million, it finally reached the "10 million box office". It can be seen that even the basic box office income is confirming the difficulty of "The True Story of Teddy Boy".

　

Ling Chia "collapsed on the spot"?

　

For many years, many people have always thought that it was the biggest "legacy" that the winner of the Academy Awards didn’t give it to Carina Lau.


Carina Lau is not modest about this, toThe description of "collapse on the spot" revealed the moment: "I was young at that time, and the whole environment pushed me to the point of’ I must have won it’. I also felt that I didn’t guess correctly when I won the prize, and even all the magazines were on my cover. Didn’t I take it? And I went to the Academy Awards, and three of the four nominees (winners) didn’t come, so they must be afraid of me! Not me yet? Even Brigitte Lin and Chow Yun Fat, who presented the awards, thought it must be me, so I just prepared to come up and give my acceptance speech.…In short, after going to heaven, it turned out that it was not me, and that kind of blow was great. "


　

"If it is now, I will feel so what? What does it matter? But at that time, I really needed an award to give myself an affirmation, so if I gave it to me at that time, I felt that it would have a great impetus to my career. " I don’t want to. This regret actually made Carina Lau wait for 20 years before winning the prize. Only the parties can really understand how much warmth and sadness there are during the period. …

　

Xueyou is "worried"

　

Carina Lau was not the only one who was worried about The True Story of Teddy Boy, and Jacky Cheung, who is still not a singer.

　

At that time, he took a head-up action. After Wong Kar-wai NG for more than 60 times, he only gave him a "forget it", which made him "very uncomfortable. At least tell me which take is ok?" Not only that, in the first scene after the boot, Wong Kar-wai actually sang Jacky Cheung more than 20 times, completely losing face!


In the end, after ashes of time, Jacky Cheung refused to cooperate with Wong Kar-wai.

　

Behind this, the essence is Jacky Cheung’s feelings about Wong Kar-wai’s "love and hate": in 1988, Jacky Cheung’s singing career was at a low ebb, and only 20,000 albums were sold, and some films he didn’t like were made. Every day, he either drank or played table tennis, and he had to go on stage in other places because of his unsteady drinking. His inner depression was imaginable.

　

But this year, through his participation, he changed from being criticized for acting to winning the Hong Kong Academy Award for "Best Supporting Actor" — — In other words, Wong Kar-wai found the confidence to be an actor for him!

　

　

The following year, by participating in the legendary swordsman, Jacky Cheung won the Golden Horse Award for Best Supporting Actor. At this time, his singing career has not recovered. Two acting awards once made him want to focus on movies, so he also had the courage to take on such a big production as Bloody Streets (which finally won him the first nomination for Best Actor) & HELIP; …

　

At this juncture, WoNG Kar-wai ng and a sentence of "forget it" for more than 60 times, what a cold water for him!

　

Leslie Cheung "for real"?

　

"The True Story of Teddy Boy" is actually an "abusive" play, and the fate of every character in the play is very abusive. The actors outside the play are either abused by the director, abused by awards or abused by other actors — — It’s not, brother Leslie Cheung staged a "fisticuffs"!

　

According to Shanzhi Chen, director of the film, in the scene where my brother beat his adoptive mother’s boyfriend, "The other person is a musician, not a professional actor. Before shooting, leslie specifically told me,’ Please tell him that it’s nothing personal, because it’s not me anymore, it’s the role in the play, and I won’t’ just’ fight formally. He is the person I want to fight.’ Jia Wei let him play freely. He picked up a real hammer and broke the whole washing dish, really hitting the man with a bone fracture! "

　

After the filming, my brother, who was deeply involved in the play, had to stand aside and the whole person trembled for a long time before he calmed down.

　

But when he gets back to his state, he immediately cares about his opponent’s injury, and even more bluntly, if the film company fails to pay off the medical expenses, he is willing to bear all — — This is my brother, as always kind.


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The main body of responsibility for ＂live broadcast with goods＂ is clear

　　Exaggeration and falsification of data … … While the mode of "live broadcast with goods" is developing rapidly, there are also many problems. In order to protect the legitimate rights and interests of consumers and promote the healthy development of the new format of live broadcast marketing, the State Administration of Market Supervision issued the Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities on November 6 (hereinafter referred to as the Opinions).

　　"Webcast marketing activities, as a new format of Internet e-commerce, have both ‘ E-commerce+promotion+shopping guide and selling goods ’ And other characteristics, the model is new, there are many subjects, and the legal relationship is complicated. " The relevant person in charge of the Advertising Supervision and Management Department of the General Administration of Market Supervision said that the Opinions fully considered the attributes and characteristics of webcasting marketing activities, industry status and supervision system, and clarified the legal responsibilities of relevant subjects in webcasting marketing activities based on relevant laws and regulations, which is of great significance to guiding grassroots law enforcement and promoting industry norms.

　　The "Opinions" require innovative regulatory concepts, actively explore regulatory methods that adapt to the characteristics of new formats and are conducive to fair competition among various market players, and investigate and deal with illegal acts such as infringing consumers’ legitimate rights and interests, infringing intellectual property rights and disrupting market order in webcasting marketing activities according to law, promote the healthy development of webcasting marketing, and create a fair and orderly competitive environment and a safe and secure consumption environment.

　　Specifically, the Opinions mainly include three parts:

　　Compacting the legal responsibilities of relevant subjects. This paper mainly sorts out the responsibilities of the three main bodies (network platform, commodity operators and webcasts) in the marketing activities of webcasting, and makes clear the responsibilities in three aspects for the first time. First, the live broadcast platform jumps to the network live broadcast marketing mode of the traditional e-commerce platform, and it is clear that the live broadcast platform fulfills the responsibilities and obligations of the e-commerce platform operators; The second is to provide paid diversion services for online platforms, which constitute commercial advertisements, and should fulfill the responsibilities and obligations of advertising publishers or advertising operators; Third, it is clear that webcasts should fulfill the responsibilities and obligations of operators in accordance with the Anti-Unfair Competition Law, and those who constitute commercial advertisements should also fulfill the responsibilities and obligations of advertisement publishers, advertising operators or advertising spokespersons according to specific circumstances.

　　Strictly regulate the marketing behavior of webcasting. It mainly provides for the establishment and implementation of the inspection and acceptance system for goods, goods or services prohibited from being sold, commercial advertisements prohibited from being released, and standardized advertisement review and release.

　　Investigate and deal with illegal activities of live webcast marketing according to law. This paper mainly lists eight key illegal behaviors in the current online live marketing activities, such as e-commerce, infringement of consumers’ legitimate rights and interests, unfair competition, product quality violation, infringement of intellectual property rights, food safety violation, advertising violation and price violation, and it is clear that they should be investigated and dealt with according to the corresponding laws.

　　The data shows that in the first half of this year, there were more than 10 million live e-commerce nationwide, and the average daily audience exceeded 260 million. Insiders analyzed that the introduction of this regulatory opinion will effectively regulate the market and help promote the healthy development of this new format.

[Discover the beauty of spring] Take the ＂Spring Train＂ to enjoy flowers in spring.

Yongzhou, China, March 18 (Reporter Yang Qing, intern, He Yuting, correspondent Liu Wenbin) In the spring of March, hundreds of flowers were in full bloom, walking on the three blue lands, and golden canola flowers and pink peach blossoms were blooming, drawing a picturesque pastoral picture.

In Huaguo Village, Tafeng Town, Lanshan County, Yongzhou City, Hunan Province, the endless rape blossoms, with a brilliant golden color in an unobstructed view, complement each other with distant mountains and villages, forming a picture of beautiful countryside full of spring. The beauty of the Blue Mountains is not limited to rape blossoms, but also peach blossoms in full bloom. In Dadong Paradise, Dadong Village, pink peach blossoms, like smiling faces raised by spring girls, seem to tell the beauty and vitality of spring.

Take advantage of the spring breeze at this moment, it is better to make an appointment with friends and relatives and take the "Spring Train" to go to the Blue Mountain to enjoy the flowers in the spring.

＂Sweet Tea＂ revealed that the new theme of table tennis is expected to start shooting within eight months.

1905 movie network news Recently, "Sweet Tea" revealed in an interview that in addition to the already exposed biopic, there is a new project with the theme of table tennis, which is expected to start shooting in the next eight months, but no more information can be revealed for the time being.


Previously, "Completely Unknown" exposed the main lineup, and the film will be directed by Timothée Chalamet, Monica Barbaro, and others, and it is expected to be launched early next year.

In addition, the movie starring Timothée Chalamet is showing, and the box office of the North American cinema in the first three days of the weekend grossed $39 million, setting a record for the highest first weekend box office of musical films in the history of North American cinema in December. In terms of global box office, the film reached $152 million.


Table Tennis World Cup Day 1： Table Tennis Boom 8

On the evening of December 4th, Beijing time, the Chengdu Table Tennis Team World Cup ended its first match day. At present, the China team only played once, and swept Sweden, a European powerhouse, with an 8-0 victory. Although it also encountered some shocks, on the whole, it still grasped the initiative on the field and won easily.

In terms of foreign associations, strong teams such as Japan and South Korea maintained a total victory, but only the United States blew out 8-0, and the other teams failed to achieve zero opponents. In addition, the China-Hong Kong team lost to Puerto Rico 7-8, which broke the first upset of this competition, which surprised fans and friends. Please see below for the detailed situation.

China is the undisputed strongest team in Group A. As mentioned earlier, we scored 8-0 in the first game, among which Lin Gaoyuan/Manyu Wang beat Carlson/C Carlberg 3-0, Sun Yingsha beat Berg Sterlon 3-0, and Wang Chuqin beat A Carlberg 2-0. However, Sun Yingsha played a little hard in that game, and her opponent really fought hard.

As mentioned earlier, the China-Hong Kong team with good strength lost to Puerto Rico in America, among which Puerto Rican star A Diaz played a brave role, the women’s singles swept Du Kaiyu 3-0, the women’s doubles beat Du Kaiyu/Zhu Chengzhu 2-1 with her sister M Diaz, and Gonzalez/Afan Nador also won Huang Zhen Ting/Lin Zhaoheng 2-1.

The competition in this group is fierce. Although the German team is the second seed, the five core players, Bohr, Ochalov, Qiu Dang, Francesca and Han Ying, did not participate this time, and their overall strength plummeted. However, as the saying goes, "the skinny camel is bigger than the horse", they finally won Egypt 8-3 and were not upset.

As for the Slovakian players’ performance, they beat the European champion team Portugal 8-5 with a total score, but there was some luck, because the latter was not an all-star team. Without the core players Freitas and Apollonia, they failed to play the strongest level of their team: no way, too many masters didn’t come to this competition!

The Japanese team, the arch-rival of table tennis, has a big advantage in Group C. After all, their men’s and women’s teams and singles and doubles have strong strength. However, Hayata Hina’s state this time is average, and she lost one game in both games, but she finally won, and the whole team also won 8-2 over Romania and 8-1 over Australia.

In the case of Japan’s dominance, France is the only team in Group B that has the ability to attack them. In this competition, it won Australia 8-3 first, and then the United States 8-5, while the United States bombarded Australia 8-0, but lost to Romania 5-8. At present, France is expected to protect two and rush one, Romania and the United States may get the second place, and Australia has no hope of qualifying.

South Korea played in Group D, although it didn’t lose, but it was not easy to win. In the first game, it beat Singapore 8-3, and Canada 8-2 in World War II. Their athletes didn’t seem to be fully in the state. In addition, some people didn’t seem to adapt to the new 15-game 8-win system. After leading 2-0, they habitually relaxed and didn’t win the third game.

However, the strength of the other teams in Group D is average. Without Lin Yunru, Chuan Chih Yuan and Zheng Yijing, the China Taipei team beat Canadian 8-3 and Indian 8-4, and its performance was average. Canada won India 8-5, while India narrowly beat Singapore 8-7. Singapore has not won yet, so the possibility of qualifying is not great. Let’s wait for the group match to end the next day and the list of the top eight will be born!