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On July 1st, in the media communication meeting in 2024, automobile CEO Deng Chenghao announced the sales data from January to June (the first half of 2024), and the product planning of three heavy new cars, namely Deep Blue L07, Deep Blue S07 and Deep Blue S05, will be launched one after another in the second half of the year. At the same time, it also interprets the brand positioning, brand labeling, intelligent research and development, and sets a new development pattern goal of "deep bit" to build a new energy market.

The sales volume of Deep Blue Automobile in the first half of 2024 totaled 84,000 units, which will strengthen the brand label of young technology.

According to official news, from January to June, Changan Automobile sold 299,000 new energy vehicles of its own brand, up over 69% year-on-year. In June, the sales volume of new energy vehicles was 64,000, a year-on-year increase of over 61%. 72,968 vehicles were delivered in January-June, 83,858 vehicles were delivered in January-June and 29,030 vehicles were delivered in January-June.

Deng Chenghao, CEO of Deep Blue Auto, said: "In the first half of this year, the sales volume of Deep Blue Auto increased steadily, with a total of 84,000 vehicles, and the industry ranking rose by 4 places year-on-year. Among them, the sales volume in June was 16,659, up 107% year-on-year. I believe that the sales of Deep Blue will continue to rise in July and August, and the sales target for the fourth quarter will be set at 30,000 vehicles/month. "

At the brand level, Deng Chenghao believes that users have given Deep Blue a brand label of "youth and technology". Then, Deep Blue will continue to strengthen this label and upgrade it from brand visual image, store image, product image and styling design. In addition, Deng Chenghao added, "Deep Blue Automobile aims to become the first new energy automobile enterprise in state-owned enterprises to achieve double breakthroughs in scale and profitability, and to build a new development pattern of" deep blue in state-owned enterprises, private enterprises and foreign enterprises ".

Deng Chenghao’s confidence mainly comes from three models that will be listed in the second half of the year, namely Deep Blue L07, Deep Blue S07 and Deep Blue S05. At the communication meeting, Deng Chenghao once again emphasized the relationship between Deep Blue L07 and the different market positioning between the two cars, and then explained the real reason why it was renamed Deep Blue S07 after the change, and revealed some core information of Deep Blue S05.

Deep blue SL03 focuses on sports technology, and deep blue L07 focuses on intelligent technology. Two cars are sold in parallel and strive to break through 10,000 sales.

Deng Chenghao said: "Deep Blue L07 is not a modified model of Deep Blue SL03, but a brand-new model. The two cars are the same only in sheet metal (appearance), and other aspects have been completely replaced. Deep Blue L07 is a deep cooperation model between Deep Blue Automobile and Huawei, and it is equipped with Huawei’s intelligent driving system. It will be launched in September and sold in parallel with Deep Blue SL03. Among them, Deep Blue SL03 focuses on sports technology, and Deep Blue L07 focuses on intelligent technology. The monthly sales target of this car is to exceed 10,000 vehicles. "

According to the official official map and application information of Deep Blue L07 released before, Deep Blue L07 is a medium-sized car, and adopts the latest design style. The front face is equipped with a closed front grille+a slender LED headlight group, and the side of the car body has smooth body lines. The front curve and downward dive shape are obvious, and the hatchback design+large-size, multi-spoke and double-color wheels further enhance the dynamic atmosphere.

The length, width and height of the vehicle are 4875mm/1890mm/1480mm, and the wheelbase is 2900mm, which is a little longer than SL03, and other parameters are the same. The taillight shape is also simple and full of scientific sense, with a straight single line design in the middle, and the design elements on both sides have a strong future mechanical beauty. In terms of power, the maximum power of the pure electric motor is 185kW, and the extended-range hybrid motor is equipped with a 1.5L engine, and the peak power of the driving motor is 160kW.

Renamed as Deep Blue S07, it is only the global unified Deep Blue S05, which is a leading technology company at the same level, and will be exported to more than 70 countries.

Deng Chenghao also responded to the question of why Deep Blue S7 was directly renamed as "Deep Blue S07" after the change: "Because the models of Deep Blue are all global models, they will be sold in more than 70 countries one after another, so Deep Blue S7 was renamed as Deep Blue S07, mainly to unify the name of this model in the global market. When the dark blue S07 goes on the market, the original dark blue S7 will be cancelled, and the medium-sized SUV sold in the market will only keep the dark blue S07. "

It is understood that the dark blue S07 is indeed a modified version of the now-sold dark blue S7, and the shape of the whole vehicle is consistent with the current model. Whether it is a pure electric or extended-range hybrid model, the front face also adopts a closed grille design, and the slender headlight group enhances the aggression of the front face, while the design of large-size vents is still retained below.

The shape of the side of the car body and the size of the whole car are exactly the same as those of the dark blue S7, with the length, width and height of 4750mm/1930mm/1625mm and the wheelbase of 2900mm respectively. The rear of the car also continues the family-style design style, and adopts the through taillight design, and the taillights on both sides are very recognizable. Because the extended-range model adopts the hidden exhaust design, the tail shapes of the two power forms are exactly the same. It is worth mentioning that the right sign at the rear of the vehicle was adjusted to S07.

In terms of power, Deep Blue S07 still provides two forms of power: pure electricity and extended range. According to the previous application information, the pure electric version is equipped with a single motor with a maximum power of 160kW. The range extender of the extended-range version is a 1.5L naturally aspirated engine with a maximum power of 70kW. It is expected that the pure electric cruising range and comprehensive mileage will be upgraded.

Deng Chenghao also said: "The Deep Blue S05, which will be launched later, is a young man’s first SUV. The market is positioned as a coupe-style compact SUV, and it will provide two forms of power, namely extended range and pure electricity, especially in the configuration of intelligent technology, which is fully ahead of its peers. The monthly sales target after listing in the future is 15,000 vehicles."

According to the previous application information, Deep Blue S05 adopts a brand-new design with a more sporty style. The front closed grille with long and narrow headlights is simple in shape, and the lower lines outline the decorative elements of the fighter wing. The car side is mainly designed by the profile, and the lower part is equipped with a more generous fender. The window part adopts a low-lying design to further create a sporty atmosphere. The length, width and height of the vehicle are 4620mm/1900mm/1600mm respectively, and the wheelbase is 2880mm.

The shape of the rear of the car is quite three-dimensional, with a penetrating LED taillight group, a panoramic canopy, a traditional sheet metal roof and a luggage rack roof. At the same time, aluminum alloy wheels with different shapes will be used to highlight the differences in vehicle configuration. In terms of power, Deep Blue S05 will be equipped with XTDM40 drive motor produced by Deep Blue Automotive Technology Co., Ltd., with a maximum power of 175kW, and will be equipped with lithium iron phosphate batteries.

(Photo/Wen Liu Kanshun)

　　On May 25, 2007, Sina Auto Editor invited Mr. Tian Yi, Secretary-General of the Standing Committee of Automobile Marketing Experts Committee, and Mr. Wang Pingsheng, Editor-in-Chief of Car Magazine, to visit Sina. Through the Sina live video platform, he talked with netizens about the upcoming Corolla, Haima 3, and Maiteng, introducing the highlights of these new cars and analyzing the future prospects of these new cars.

The picture shows a group photo of the guests. On the left is Tian Yi, Secretary-General of the Standing Committee of the Automobile Marketing Expert Committee, and on the right is Wang Pingsheng, Editor-in-Chief of Car Magazine

　　Host: Good afternoon Sina netizens! Today we are going to talk about the new models are Corolla, Maiteng and Seahorse 3. Mr. Tian Yi, Secretary-General of the Standing Committee of the Automobile Marketing Expert Committee, and Mr. Wang Pingsheng, Editor-in-Chief of Car Magazine, came to our scene to participate in this chat. The two of you say hello to everyone!

The Corolla has largely maintained the chassis platform of the older model, but has undergone significant changes in its exterior design　

　　Wang Pingsheng: Hello Sina netizens!

　　Tian Yi: Hello everyone, I am very happy to discuss with you today the issue of new cars.

　　Host: Let’s talk about the Corolla model first, because netizens pay more attention to this model. Teacher Tian, what is your general understanding of this car?

　　Tian Yi: It should be said that the entire impression of the Toyota car may have a general impression, that is, under the brilliance of its so-called bull’s head logo, it is still the consistent style of the Toyota car. It is relatively moderate and stable. But compared with the tenth and ninth generation Corolla, it should be said that it still has some things to be proud of in terms of appearance and new technology.

　　But I don’t think there’s much to say about Toyota’s car purely in terms of the model, which we know to communicate with netizens, or if it really represents some cutting-edge things in the world’s automotive development technology. But this doesn’t mean how this car is perceived in the market or among consumers. I just look at the car itself from the perspective of the car, the car itself, or the general trend of automotive technology development in the world today. This car is still the same style as all the models launched by Toyota, that is, it maintains a style of balance, moderation and stability.

　　Moderator: It targets consumers in all different regions of the world.

　　Tian Yi: Yes, it is still the global sales champion such a model, which is more due to its reliability, stability and its added value of service or the value of Toyota’s own brand.

　　Moderator: What about the price of its models? Will it have the same price advantage as in other regional markets?

　　Tian Yi: I think this is indeed a problem that FAW Toyota is facing now. I think these models launched by FAW Toyota, compared with Guangzhou Toyota, for example, compared with Camry, all models are still more personalized, or more cultural, or more suitable for a certain group of people. There are many such models. For example, a model like Camry seems to be all-you-can-eat. So this model, especially if it is the ninth generation Corolla, it is more like a vehicle that has been opened to traffic, and the tenth generation Corolla is more like a model that is a bit personalized or more determined by the market.

　　Host: That is to say, its external design determines its characteristics?

　　Tian Yi: Yes, because it is more avant-garde and has a slightly European feel compared to the ninth generation, it may face a problem of market share in this Chinese market. It does not mean that its car is good or bad. For example, I have always felt that its wisdom, from various configurations, or from the feeling, should not be worse than Camry, and even better than Camry in many places, in terms of indicators. But it just can’t keep up with Camry in terms of sales, which is a very real problem. This is also a common problem determined by the characteristics of the Chinese consumer market. This may also depend on how FAW Toyota can objectively balance to deal with such problems. This is my opinion.

　　Host: What are Mr. Wang’s thoughts on the design of the new Corolla?

　　Wang Pingsheng: Yes, I very much agree with what Mr. Tian has just summarized. It is quite comprehensive. Toyota’s strategy in China is indeed that the car it makes is not as technologically advanced as the German car. It is very unique. It is a comprehensive balance, including its space, configuration, and especially its configuration. The Camry is a very typical example. This car is designed to be more atmospheric first. The tenth-generation Corolla is more of an inheritance of the Camry Guangzhou Toyota Camry style, just one size smaller, so it is in the same vein as its design.

　　But in terms of configuration and interior style, it should be said to be more understanding, because the Japanese, as an Asian, know more about the Chinese market. Chinese consumers’ demand for cars does not require advanced, but he requires you to use enough, better balance, especially space, some configurations, what you want makes you unable to pick out faults, but in fact you say that this car can outperform others at one point, which is difficult. From the appearance design, Toyota insists on a self, I can’t remember whether it is a four-meter or five-meter effect, five-meter intention. Looking at this car from five meters away, you will be very impressed by it and attracted by its appearance.

　　Tian Yi: He means that you can get consumers by driving five meters up, and that’s what he means.

　　Wang Pingsheng: This may be his marketing strategy. If you can like this car directly from five meters, I think it is a bit exaggerated.

　　Host: I know that Mr. Wang has a little more contact with the product market, because I understand that the new Corolla actually has its platform site platform and the ninth generation model should not be much different. It may have changed the gearbox, and then the engine has some minor changes. What kind of progress do you think it has compared to the ninth generation in actual driving?

　　Wang Pingsheng: To be honest, this car is indeed like what you just mentioned, that is to say, this is a great feature of Japanese cars. When it is replaced by models and platforms, its territory includes its suspension. Changes in this regard should not be particularly large. So is Corolla. Its appearance is obviously a reborn change from the ninth generation, but in fact its driving feeling, including its chassis, and suspension. These components are not much different from the ninth generation. This is why it can control the cost very low. The price of this car is very low. Now I also took a look at the network. I think the price of this car may be lower, such as from 130,000 to 190,000. Due to the lack of updates, it is said that the procurement of components, including costs, will be very low, which gives it a competitive advantage.

　　Tian Yi: It should be said that if this car wants to fight a very beautiful one, it is still in the Chinese battle, and if the Corolla’s Chinese battle is to be played very beautifully, I guess he will do a lot of ambush things in terms of price. Otherwise, looking at it now, I think it is difficult for him to achieve a market effect like the Camry if he simply analyzes the competitors of this model as a whole. If there is not a lot of abdominal wall in terms of price, there is not a lot of ambush, I feel like this. But I think this car still has a lot of so-called advocates in China, and many people are looking forward to it. If it can also make a move that surprises the market or surprises consumers in terms of price, then its brilliance can still be displayed. But now we are all waiting to see what the outcome will be on the 28th.

　　Host: So in China’s current market consumption environment, price may be a leading aspect of car purchases that overrides all factors.

　　Tian Yi: Yes, why do you say that? Because I once communicated with them, the senior manager of FAW, and they set the annual sales of this car at 150,000 cars. This sales volume is quite amazing. If you want to complete such an annual plan, if there are no bigger concessions on the price, or if you open a bigger opening, then this car is also more difficult. It is indeed difficult to achieve annual sales 150,000 cars. Because there are many excellent cars in this level, including Fox, Tiida, Yida, etc., so there are many excellent models at this level, and they are all excellent, and the prices are all pressing down, so now FAW Toyota is indeed facing such an economical jungle area.

　　Wang Pingsheng: But FAW Toyota should be well prepared. In fact, when the Camry came out, it was also the same, as well as Guangdong Accord and Passat, which sold over 100,000 vehicles a year. When he came out, he sold both of them, so Chinese consumers still recognize this car.

　　Host: Asians are more aware of the mindset that Asians use.

　　Wang Pingsheng: Yes.

　　Host: Do you think the listing of the Corolla will change the price of the current competing models, further adjust the price, or what? Maybe it ultimately depends on the final price positioning of the Corolla?

　　Wang Pingsheng: I personally feel that it will definitely have an impact, but it is not likely to reduce the price for promotion as before. Because now family cars below Class B and above Class A, it should be said that within the range of Class A cars, it should be said that the price is still relatively pragmatic. There should not be many inflated places in it. The price may be adjusted in a small range, but it will not drop significantly. That is unlikely.

　　Tian Yi: I also agree with Mr. Wang’s statement, that is, among all the so-called models that can constitute competitors, the star models are now relatively stable in terms of price and sales, and in terms of market performance and their own feelings, there are basically relatively few people who are particularly dissatisfied. Therefore, if this car is listed, unless he has a very big new price initiative, I think these models are currently affected, but they will not be affected too much.

　　Host: I think in China, in fact, the ninth generation, for example, is sold in parallel with the tenth generation model. I think it should be a very useful sales model in China.

　　Wang Pingsheng: Yes, now that the new car comes out, the old car will be discontinued, but the main reason in China is…

　　Host: I think it’s still a matter of market capacity.

　　Wang Pingsheng: Yes, the market space in China is too large, and it is different. For example, Beijing may not be interested in some entry-level models like Geely, but in fact Beijing can only represent a part of it, so the market space in secondary cities and other cities is still very large.

　　Host: So one China may represent several global consumer trends, with some particularly peculiar means of consumption.

　　Tian Yi: The situation where several generations of models are sold together is very Chinese, because there are many different aspects of consumption brought about by the so-called economic cascade strategy or the economic development cascade terrain in China, and for example, many new models are often in terms of emissions, or more articles have been made in this regard, but in the end, for example, many regions in China do not have to pay attention to emissions or pay attention to other factors such as fuel. Therefore, it should be said that China has its market for a variety of models, because lower ones, such as Geely or some such markets, are still very broad. Therefore, multi-generation sales are indeed in line with China’s national conditions. In the past, many people also had a lot of debates on this issue, but I think the market can determine everything. If there is demand, it means that it has market performance.

　　Host: And I think doing this will make the new Corolla better market-priced because it has no worries.

　　Tian Yi: Even I think it is very likely that there will be a market scenario where, for example, the sales of the ninth generation corolla will be higher than the sales of the tenth generation corolla.

　　Host: I think so too. (laughs)

　　Tian Yi: This scenario is very likely to occur.

　　Moderator: I’ll insert a 30-second commercial first, and come back later.

　　(Insert ad)

In the second half of 2020, BYD’s new generation of products was born, and it became an explosion when it went on the market. After completing the climbing of production capacity, it firmly occupied the first place in the sales of high-end new energy cars and fired the first shot of a new generation of models.

After the Han model, from March to April, 2021, BYD’s new generation products were unveiled. The high-end SUV Tang (EV, DM-I), the mid-range SUV Song PLUS (parameter picture) (EV, DM-I) and the mid-range car Qin PLUS(EV, DM-I) drew their swords and drew their swords to the sky, which is about to set off the mid-to high-end new energy vehicle market.

Byd Han new energy

BYD Han has been on the market for 9 months, and its cumulative sales volume is as high as 68,010 vehicles, with an average monthly sales volume of 7,556 vehicles, which is far ahead among the C-class high-end new energy cars in China. Competitors at the same level include Tesla MODEL S, Weilai ET7, Weilai EC6, BMW 535Le, Mercedes-Benz E300eL, Audi A6L Quattro, Volvo SC90 New Energy, etc., but the monthly sales of all competing models are far less than Adihan New Energy.

Byd Tang new energy

BYD Tang New Energy originally had two models, DM and EV. However, Tang EV has been discontinued for nearly a year because of the change. Only one Tang DM is on sale. At the end of last year, 2021 Tang EV was listed, but the blade batteries were given to Han EV to ensure its delivery. Recently, the new Tang EV has finally been officially listed in China, and a new Tang DM-I will be added this month, forming three product lines of Tang DM, EV and DM-I. It is expected that the sales of Tang New Energy will explode in the second half of the year.

At present, the high-end new energy SUVs mainly include Tang New Energy, MODEL X (imported), Weilai ES6, Li ONE, Audi Q7 New Energy, BMW X5 New Energy, etc. For the time being, Li ONE’s sales volume is leading. However, with the launch of new Tang EV and Tang DM-I by Tang New Energy this month, there is little suspense that the sales volume will surpass that of Li ONE.

Byd Qin PLUS new energy

During the month, BYD continuously launched Qin PLUS DM-I and Qin PLUS EV, and made great efforts in the field of mid-range cars through upgrading models. In just one month, the market order of Qin PLUS DM-I has broken 50,000 vehicles, and Qin PLUS EV will further push up the order volume of Qin PLUS new energy vehicles.

At present, the mid-range new energy cars mainly include Qin PLUS New Energy, Tesla MODEL 3, Tucki P7, GAC Aeon S, etc. The sales of Tesla MODEL 3 are far ahead, and other models are basically incomparable.

However, due to the limited production capacity, the monthly production capacity of Tesla MODEL 3 can only reach about 30,000 vehicles at most. With the continuous increase of new energy in Qin PLUS, the production and sales in the fourth quarter exceeded 30,000 vehicles, surpassing Tesla MODEL 3 and becoming a mid-range new energy car. The crown selling is basically a high probability event.

Byd songplus new energy

During the month, BYD continuously launched Song PLUS DM-I and Song PLUS EV, and made great efforts in the field of mid-range SUVs through upgrading models. At present, the order has broken 20,000 vehicles, and Song PLUS EV will further push up the order volume of Song PLUS new energy vehicles.

At present, the mid-range new energy SUVs mainly include Song PLUS New Energy, Tesla MODEL Y, BMW ix3, Roewe RX5 New Energy, GAC Aian LX, etc. Tesla MODEL Y is far ahead in sales, and other models are incomparable for the time being.

However, Tesla MODEL Y is also limited by production capacity, which is collinear with MODEL 3. The total monthly production capacity can only reach about 40,000 vehicles at most, Model sells 30,000 vehicles in March, and MODEL Y can only sell 10,000 vehicles per month. With the continuous increase of new energy in Song PLUS, it is basically a high probability event that production and sales in the fourth quarter will surpass Tesla MODEL 3 and become the sales champion of mid-range new energy cars.

Write at the end:

In recent years, with the catfish Tesla being put into the China market, the sales volume has been rising all the way, which has also stimulated China car companies. First, BYD pressed hard, then Wuling came from behind, and then Weilai, Ideality and Tucki tried their best to catch up.

Judging from the current market situation, in terms of mid-to-high-end models, Tesla has already left Weilai, Ideality and Tucki farther and farther in sales volume, and there are even signs that it will counter BYD for the first time this year. However, BYD has taken advantage of Hanxin Energy to triumph all the way. Recently, it has drawn its sword continuously and launched a large number of mid-to-high-end new energy vehicles, which will start a hand-to-hand battle with Tesla.

In terms of production capacity, Tesla’s production capacity this year is about 400,000 vehicles, and BYD’s sales target for new energy vehicles this year is also 400,000 vehicles. If the target can be achieved, it is basically equal to Tesla’s production capacity. Is BYD continuing to suppress Tesla, or is Tesla turning over for the first time? In the end, it is only possible to know who will die at the end of the year.

Tesla’s weakness is limited by production capacity, but the new model came on the market earlier and seized a certain opportunity. Although the release of BYD’s new models is a few months late, its capacity expansion speed is higher than Tesla’s. With the centralized listing of many new models in Qin, Tang and Song Dynasties, a strong war of resistance will be launched with the leading edge of technical route and the cost and cost performance advantages brought by the vertical integration of core technologies.