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All the girls look here! Recommendation of new energy vehicles with good value, convenience and performance.

Regardless of the price factor, if you rank the car’s face value, convenience and performance, I think for most girls, face value will be the first, then convenience, and then performance. With the increasing proportion of female consumers in the car circle, major car companies have also begun to grasp the demand points of female consumers, and have launched models specially built for female consumers, which are small and convenient with high value. Today, I will bring all the girls look look at these considerate car companies.

Wuling Hongguang MINIEV

The popular player of Wuling mini compact car broke 10 thousand in June alone. So, where did it win? I have to say, its outline and macaroon color scheme look like a cartoon car that will appear in an amusement park. It’s all soft and waxy, so don’t be too cute. The closed front face is equipped with oval headlights, and even the Wuling logo has its own design features, with a charging port hidden below. However, it is really unfriendly to put it in the underground parking lot. Generally, the front face will face outwards for convenience, but if it needs to be recharged, it will have to face inwards, which means fortunately the car is small. The shape of the rear of the car also echoes the front of the car. It is also an oval taillight. The outline is decorated with chrome trim, and the two lights are connected by contrast trim, which is relatively simple as a whole.

Configuration, conventional new energy vehicles should have, it also has, such as reversing images, uphill assistance, mobile APP remote control and other functions, which are enough for daily travel. In terms of power, the car adopts the rear motor layout, the maximum power can reach 30kW and the maximum torque is 92 N m. Although the power is much inferior to other conventional cars, its CLTC pure battery life is 215km, which is enough for daily commuting (according to the daily round trip of 20 kilometers), and it only needs to be charged once a week, and it is equipped with a fast charge, and it only takes 0 to charge the power from 30% to 80%.

Wuling binguo

Wuling Binguo locates small cars, and the starting price of 24 models is slightly higher than that of Wuling mini. If it is sold in June, this price is naturally inferior to its own mini, but it still ranks second in small cars. This Bingo vehicle looks less square and flatter. The most eye-catching feature of the front face is its slightly bulging closed middle net outline, and the lower surrounding is further decorated with black, which has a contrast effect. Viewed from the side, the car adopts a suspended roof design, which gives a full sense of movement, which is really in line with the aesthetics of contemporary young people.

Most notably, its endurance can be said to be quite excellent in the same class. The entry version is equipped with a 41-horsepower motor, and the endurance under CLTC conditions can reach 203km. The medium-sized version is equipped with a 68-horsepower motor, and the endurance is 333km. The top version has reached 410km.

Geely panda

As the name suggests, the appearance of Geely Panda really looks like a panda sitting on a plate. The round headlights are equipped with a slender closed grille, and a circle of black decorative strips is wound up on both sides. It really looks like a panda’s claws. From the whole car, the car exudes a cute and lovely atmosphere. Although the car is positioned as a mini-car, its space is still quite excellent. The four wheels are designed to be close to the edge, which makes the space supported to the maximum, and the seating and storage space in the car is more spacious.

In terms of power, Panda adopts a rear motor with a maximum power of 30kW, a peak torque of 110N·m, a pure electric cruising range of 200km, and a DC fast charging function of 22kW.

Chang’ an Lumin

The most recognizable thing about Changan Lumin is its round taillights, the outline of which is decorated with red light strips, which looks like a pair of half-squinted eyes. The interior part also has its own characteristics. The T-shaped center console is designed, and the air conditioning outlet runs through the whole front of the car, in which the upper part is equipped with a 10.25-inch floating LCD screen, and the lower part is the control position of the physical buttons.

In terms of power, a permanent magnet synchronous motor is loaded, with a total output of 35kW and a peak torque of 87N m.. Equipped with a single-speed gearbox for electric vehicles, the car can achieve a pure electric cruising range of up to 301km. In addition, it also supports two charging modes: fast charging can be completed within 0.58 hours, while slow charging takes about 10 hours to fully charge the battery.

Byd seagull

Friends who want to buy seagulls can wait. It is reported that 25 BYD seagulls will be listed in August. From the exposure map, the appearance of the new seagull has not changed much, and it still continues the classic design of the cash, but its tail logo "BUILD YOUR DREAMS" has been replaced by "BYD".

The upgrade of intelligent configuration is still very big. The whole system comes standard with intelligent automatic power-on and power-off function, and it is no longer equipped with card keys, which further improves the convenience of use. In addition, in the free version, the main driver’s seat electric adjustment function and the front seat heating function have been specially added. In terms of power, the new car is expected to carry a motor with a maximum power of 55kW and a maximum torque of 135N·m, and two endurance options are provided, namely 305km and 405km.

Bao jun yue ye

The sales of this car, to be honest, can’t compare with the previous ones, but why should I recommend it? That is, it is really suitable for the kind of girls who are particularly cool. Its design is completely different from the previous models. The unique headlights on the front face are matched with the narrow-banner enclosed front grille, the body lines are sharp, and the rear lights are in a ring style, which highlights the toughness and domineering.

The interior design is more mechanical, and the center console has obvious layering. It is equipped with a 10.25-inch full LCD instrument panel and central control panel, which can realize various scientific and technological functions. In terms of power, the car is equipped with a permanent magnet synchronous motor, with a maximum power of 50kW and a maximum torque of 140 N m. With an electric vehicle single-speed gearbox, it can achieve a speed of up to 100 km/h.

From the price point of view, the pricing of these six cars is within a reasonable range, and at this price, it is really good to be able to achieve value, convenience and performance. For girls who don’t pursue cars very much and just need to meet daily transportation, these cars are really suitable.

Brand new flagship, Tengshi Z9, Z9GT pre-sale 339,800

On August 20, its new flagship models Z9 and Z9GT officially announced the opening of pre-sale. The pre-sale price of the new car is: 33.98-41 9,800, and a total of five models are launched, all based on the latest Easy Tripartite Technology Platform. Among them, the Z9 is positioned as a medium and large luxury sedan, and the Z9GT is a medium and large four-door luxury GT sports car. Thanks to the Easy Tripartite Technology Platform, the Z9 and Z9GT are equipped with three-motor independent drive and rear wheel steering technology to help users solve driving problems in complex scenarios.

In terms of appearance, the Z9 and Z9GT use the same front face design. The entire front of the car adopts a visual focus-shifting design technique with sharp headlights, making the new car look low and sporty. In the body part, in order to highlight the "running smell", the Z9 and Z9GT both show a low posture; especially the Z9GT, whose body shape is like a cheetah ready to hunt, looks fast and powerful. In addition, in order to highlight the elegant sports temperament of the vehicle, the Z9GT also adopts classic sports car design elements such as electric suction doors, frameless doors and hidden door handles. In order to enhance the sporty atmosphere of the new car, the Z9GT not only has a roof spoiler, but also is equipped with a hidden electric lift rear wing. Under the narrow LED taillights, the entire rear of the car looks very visually recognizable. It is worth mentioning that in order to optimize the performance of the new car’s body wind resistance, the Z9GT is also equipped with an electronic external rearview mirror to optimize the air force design.

In the interior part, the cockpit of the Z9GT adopts a classic "T-shaped" layout, which not only retains the sporty driving atmosphere of a GT sports car, but also has the advanced sense of a luxury car.

In terms of configuration, the Z9GT is equipped with a full LCD instrument screen + floating central control large screen + co-pilot entertainment screen, a total of three large screens, to meet the different needs of the main driver and co-pilot occupants for the screen at the same time. In terms of details, in order to highlight the high-end positioning of the flagship model, the Z9GT is not only decorated with a large number of NAPPA leather and soft bag materials, but also equipped with electronic gear bars made of crystal materials. Under the background of 128-color interior ambient lights, the entire cabin atmosphere is full of comfort and luxury.

In other respects, the Z9GT is also equipped with: 50W front-row mobile phone wireless charging, front/rear cooling and heating incubator, streaming media electronic rearview mirror, panoramic sunroof with electric sunshade, rear control screen, passenger gravity seat; front/rear seat electric adjustment/heating/ventilation/massage and Divare sound system, etc., which directly fills the sense of value of the luxury flagship.

In terms of smart driving, both the Z9 and Z9GT are equipped with the Tengshi smart driving system, with L2-level intelligent driving capability and high-speed NOA piloting function. Equipped with smart driving hardware such as trinocular cameras, two lidar and multiple millimeter-wave radars, both the Z9 and Z9GT can achieve NOA piloting function in cities without maps nationwide by the end of this year.

In terms of size, the body measurements of the Z9GT are: 5180/1990/1480mm, wheelbase 3125mm, positioning medium and large luxury GT sports cars.

In terms of power, the Z9GT offers two power schemes, pure electric and plug-in hybrid, respectively, and the whole system is equipped with three motors. Among them, the pure electric version of the model is equipped with one motor on the front axle and two motors on the rear axle, with a comprehensive maximum power output of 230kW + 240kW + 240kW. With a lithium iron phosphate blade battery, the CLTC has a battery life of 630 kilometers. The plug-in hybrid version is equipped with a plug-in system composed of a 2.0T engine (152kW) + motor + battery pack. The comprehensive maximum power of the motor is 640kW. The comprehensive maximum battery life is 1100 kilometers. In addition, in order to give the Z9 and Z9GT the top driving experience as flagship models, the new car is also equipped with a cloud A dual-cavity air suspension.

A pre-sale price 279,900, the new Cadillac XT5 starts pre-sale in mid-to-late September

accelerate brake fuel consumption second rice liter Impressive, comparison test Cadillac XT5/Mercedes-Benz GLC Review Editor – Sheng Yuanjun:

The overall performance of the Cadillac XT5 exceeded expectations, with a good balance between comfort and driving pleasure. Moreover, the interior materials are extremely elegant, and almost every place within reach is made of high-end leather or Alcantara. At the same time, the performance of the new 2.0T engine + 8AT transmission power system is also very satisfactory. As for the shortcomings, there are two points: 1. There is no one-click lift with four windows; 2. The rear head space is slightly smaller.

Review Editor -:

In terms of appearance and interior, I personally like the design of the XT5 very much, and it has created a strong luxury atmosphere in the car through the use of materials. The Aisin 8AT performs well, the 2.0T power is also fully sufficient, and the riding experience can also find a perfect balance between control and comfort. There is no denying that the XT5 is an excellent product. There is no four-door one-button lift with a 1-point buckle.

Review Editor – Qi Zixin:

The performance of this XT5 test car was unexpected. The interior created a good sense of luxury. Although the power was not the strongest in the same class, it was also excellent enough. The car was very spacious, the passenger pressure was small, and the adjustable rear seats also increased the passenger comfort.

Zhao Liying opened for the first time 3 months after giving birth, sun-drying nail polish with cute text

1905 movie network news On June 23, Zhao Liying, who had been in hiding for three months after giving birth, opened her business through Weibo. In the photo, Zhao Liying did not appear in the photo, and put one hand on the little monkey doll to show off her newly dyed nails. Her five fingers were also painted in two colors, and the index finger was white with sequined nail polish, which was in sharp contrast with the other four-finger black and green nail polish.

Zhao Liying also wrote: "Everyone is a monkey" with a scissor-hand expression, even if it is upgraded to a hot mom, Yingbao is still playful and cute. Seeing Zhao Liying’s photo, netizens speculated that Yingbao was about to make a comeback, leaving a message saying: "My sister has applied nail polish, is it going to start business?"

It is reported that after giving birth to her child in March this year, Zhao Liying did not update her social news and did not make any public appearances, so she took care of her baby at home with peace of mind. In early June, some media photographed Zhao Liying, who was reclusive after giving birth, making her first appearance and going to an art district with Feng Shaofeng. After finishing work, Zhao Liying appeared in a package, and her husband opened the door of the car, and then left by car.

The price of Krypton 007 in Hangzhou has been greatly reduced, with the lowest price of 229,900! just this once

In [car home Hangzhou Preferential Promotion Channel], there is a price reduction promotion, and the price reduction rate is as high as 10,000! As a model that has attracted much attention, the starting price of Krypton 007 has dropped to 229,900 yuan. You can click the "Check Car Price" button in the quotation form to get a higher discount! Act quickly and seize this excellent opportunity to buy a car!

Extreme Krypton 007 is a brand-new electric SUV, which adopts a streamlined design and presents a fashionable and scientific image. The front face of the car has a unique design, which adopts the extremely krypton family-style design language, and the air intake grille adopts a closed design, which highlights its new energy identity. The body lines are smooth, the overall style is fashionable and the details are exquisite, which highlights the high-end positioning of the car. Extreme Krypton 007 also uses LED headlights and unique daytime running lights to make the vehicle more conspicuous during driving and improve driving safety. The side lines of the car body are simple and smooth, and the roof lines are tilted backwards, creating a dynamic visual effect. In the rear part, the Krypton 007 adopts a streamlined design and a unique taillight shape, which makes the whole car look more fashionable and full of technology. Generally speaking, the design of Krypton 007 is exquisite and atmospheric, giving people a high-end and fashionable feeling.

Extreme Krypton 007 is a medium and large SUV with a body size of 4865*1900*1450 and a wheelbase of 2928 mm. It has a spacious body and spacious interior space. The lines on the side of the car are smooth, showing a sense of movement and strength. The car has a front track of 1635mm and a rear track of 1650mm, and the tyre size is 245/45 R19 before and after the car is equipped, providing excellent handling and stability. The rim style of Krypton 007 is unique, and it adopts fashionable multi-spoke design, which complements the color of the car body and adds a sense of movement to the whole car.

The interior design of Krypton 007 is fashionable and simple, made of high-quality materials, and the overall style is luxurious and atmospheric. The steering wheel is made of genuine leather, which feels comfortable and supports electric up and down+front and rear adjustment, so that drivers can make personalized adjustments according to their own needs. The central control screen is 15.05 inches, equipped with voice recognition control system, which can control multimedia, navigation, telephone and air conditioning functions, and the operation is convenient and quick. The seat is made of imitation leather and genuine leather. The main/co-pilot seat supports multi-directional adjustment such as front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support. The front seat also has heating, ventilation and massage functions. The driver’s seat and co-pilot seat also support electric seat memory. The rear seats support the proportion down, and the space is flexible and changeable. In addition, the front and rear rows are equipped with USB/Type-C interfaces, which is convenient for passengers to charge. In a word, the interior design of Krypton 007 is comfortable and practical, and the configuration is rich, providing a comfortable driving experience for drivers and passengers.

The engine equipped with Krypton 007 has a maximum power of 310kW and a maximum torque of 440N·m, which brings excellent power performance to drivers. The engine can provide abundant power output, so that drivers can feel a strong sense of pushing back and stable power output during acceleration and driving. At the same time, the engine also adopts advanced technology, which has high fuel economy and low emissions, bringing users a more environmentally friendly and economical driving experience. Whether it is daily commuting or long-distance travel, the engine of Krypton 007 can provide users with excellent performance and reliability, so that users can easily control and enjoy driving pleasure.

In our communication with the owner of car home, he shared his comments on Krypton 007. He said that he chose a black body, and thought that this appearance was very atmospheric, especially the front face design, which left a very deep impression on him. Although he may be a little unaccustomed to seeing the rear butt at first, he gradually adapted to this design as time went on. This evaluation is undoubtedly an affirmation of the design of Krypton 007. We believe that the design of Krypton 007 will become a highlight to attract consumers.

Auto Market Weekly Review／Zhengzhou Becomes the First Pilot of Full Electrification of Vehicles in the Public Sector; Double Eleven automobile consumption presents new features.

□ Dahebao Yu video reporter

Zhengzhou, the pioneer area of comprehensive electrification of vehicles in the public domain, became the first batch of pilots

On November 13th, the Ministry of Industry and Information Technology, the Ministry of Transport and other eight departments issued the Notice on Launching the First Pilot Area of Fully Electrified Vehicles in the Public Sector, and identified 15 cities including Beijing, Shenzhen, Chongqing, Chengdu and Zhengzhou as the pilot cities. The notice proposes to encourage the exploration and formation of a number of experiences and models that can be replicated and promoted, and play a leading role in demonstrating the comprehensive market-oriented expansion of new energy vehicles and the construction of a green and low-carbon transportation system.

Comments: Zhengzhou became the first batch of pilot cities because of the advantages of national comprehensive transportation hub and large electrification potential of logistics vehicles.

Dongfeng limited releases new business strategy.

On November 11th, Dongfeng Co., Ltd. released its new business strategy-Kai DNA+ strategic plan in Wuhan, opening a new path of joint venture, and will launch 10 new energy vehicles before the end of 2026, focusing on exploring the global market.

Comments: It marks that Dongfeng Limited’s joint venture mode has entered the 2.0 era, and it also means that its competitiveness has been comprehensively improved.

The first batch of trial cars of Haima EX00 (Zhixing Box) successfully rolled off the assembly line.

On November 15th, the first batch of prototype cars of Haima EX00 (Zhixing Box) rolled off the assembly line in Zhengzhou Haima Automobile Third Intelligent Factory. Since the first body-in-white rolled off the assembly line in September this year, it took only two months to realize the batch production of trial cars, creating the "Zhengzhou speed" for the whole vehicle manufacturing of new energy vehicles.

Comments: As a travel brand cultivated in Zhengzhou, Zhixing Box has been committed to innovating and sharing travel and travel scene services since its establishment, creating a new format of smart travel in the whole scene.

Wen Jie backed into BYD.

On November 13th, a video about a test drive car of the M5 Zhijia version crashed into a BYD dolphin parked in the rear when reversing, which was circulated on the Internet and caused a heated discussion. On the evening of the same day, Yu Chengdong, the chairman of BU, Huawei’s smart car solution, responded by saying that the accident occurred because the customer mistakenly stepped on the accelerator as a brake when reversing. The accident made AEB a hot topic again, which originated from Yu Chengdong’s response that "AEB function was not involved".

Comments: Under what conditions may AEB function fail? Where is the border? This is a problem.

BYD Equation Leopard’s first model Leopard 5 was officially launched.

On November 9, the first model of Equation Leopard, Leopard 5, was officially launched, with a price of 289,800-352,800 yuan. The top model was equipped with Yunqi -P intelligent body control system. The new car is positioned as a hard-core off-road SUV, adopting a non-load-bearing structure more suitable for pickup trucks and off-road vehicles, equipped with BYD’s new hybrid technology platform (DMO) and CTC battery chassis integration technology, with a comprehensive cruising range of over 1,200 kilometers.

Comments: Equation Leopard is expected to be produced in Zhengzhou factory.

Seal DM-i Zhengzhou test drive

On November 9th, BYD Seal DM-i comparative test drive meeting was held in Zhengzhou, shangjie district. Seal DM-i not only realizes the real same price of oil and electricity, but also saves more fuel than the same class of fuel vehicles. It can also be driven by pure electricity for short distances, and it is almost impossible to pick out short boards.

Comments: such a good new specialty of Zhengzhou, I hope everyone will support it.

The number of public charging piles in China is TOP10, ranking ninth in Henan.

On November 10th, China Charging Alliance released the operation of the national electric vehicle charging and replacing infrastructure in October 2023:

By October 2023, the cumulative number of charging infrastructure in China was 7.954 million units, up 68.9% year-on-year. In terms of the number of public charging piles, the TOP10 provinces are Guangdong, Zhejiang, Jiangsu, Shanghai, Hubei, Beijing, Shandong, Anhui, Henan and Sichuan, and the proportion of public charging piles built in this TOP 10 area is 71.6%.

Comments: Henan should speed up the layout and strive to be far ahead of other northern provinces.

Volvo EM90 world premiere

On November 12th, Volvo EM90, Volvo’s first pure electric luxury MPV, ushered in the world premiere, and simultaneously opened the reservation in Chinese mainland, with a price of 818,000 yuan. Based on the SEA platform, this model locates the medium and large MPV with pure electricity. It will be equipped with a motor with a maximum power of 200kW and a ternary lithium-ion battery pack with a top speed of 180 kilometers per hour.

Comments: Under the trend of electrification and intelligence, brands have been transformed, and Volvo is no exception.

Dongfeng new energy brand "Dongfeng e π" released

On November 10th, Dongfeng Motor officially released its brand new energy brand-"Dongfeng eπ", and its first model, Dongfeng eπ 007, made its debut. The new model will be based on Dongfeng quantum architecture, equipped with Dongfeng Mach E power system, with optional 160kW or 200kW electric drive assembly, and it is expected to provide extended range and electric four-wheel drive power system in the future. It is reported that by 2025, Dongfeng will launch 21 new energy passenger cars and 17 new energy commercial vehicle basic models.

Comments: "Dongfeng eπ" brand reflects the coverage of Dongfeng Motor in the electrification market.

The delivery seasons of A05 and A07 of Chang ‘an Qiyuan are fully opened.

On November 12th, Changan Qiyuan opened the A05 and A07 delivery seasons in six major cities across the country. Through the sense of ceremony of on-site delivery, car owners can have a deeper understanding of the charm of Changan Qiyuan, among which Zhengzhou Station was selected as the landmark of Zhengzhou, Futa, Zhongyuan.

Comments: Changan Qiyuan’s design style emphasizes youth, fashion and sports, and the target consumer groups are more inclined to young people.

Zhengzhou: Support large-scale new energy vehicle enterprises and financial institutions to jointly set up auto finance companies.

On November 9th, Zhengzhou Municipal People’s Government, China People’s Bank Henan Branch, Henan Supervision Bureau of the State Administration of Financial Supervision and Henan Securities Regulatory Bureau jointly issued the Opinions on Financial Support for the High-quality Development of the Industrial Chain of New Energy Vehicles. The "Opinions" mentioned that it is necessary to increase financial support for key links in the new energy automobile industry chain. Support large-scale new energy vehicle enterprises and financial institutions to jointly set up auto finance companies to provide specialized financial services for new energy vehicle consumption.

Comments: Auto finance is an important supporting link of the auto industry.

Zhijie S7 is first equipped with HarmonyOS 4 intelligent cockpit and parking driving system.

On November 9th, Yu Chengdong, chairman of BU, Huawei’s smart car solution, said at the pre-sale conference of Zhijie S7 that Zhijie S7 was the first vehicle equipped with Huawei’s brand-new Turing smart chassis, and was equipped with a smarter high-level intelligent driving system, which started parking on behalf of others and realized over-the-horizon autonomous parking. At the same time, Zhijie S7 was first equipped with HarmonyOS 4 smart cockpit. The new car will be officially released on November 28th.

Comments: This is also far ahead.

In October, the retail sales of the generalized passenger car market was 2.051 million units, up 9.9% year-on-year.

On November 8, the data released by the Association showed that the retail sales of the generalized passenger car market in October was 2.051 million, up 9.9% year-on-year and 0.7% quarter-on-quarter. From January to October, the retail sales of the generalized passenger car market was 16.956 million, up 3% year-on-year; In October, the new energy passenger car market retailed 767,000 vehicles, up 37.5% year-on-year and 2.7% quarter-on-quarter. From January to October, the total retail sales of the new energy passenger car market was 5.954 million, a year-on-year increase of 34.2%.

Comments: In October this year, the retail sales of the auto market strengthened month-on-month, forming a strong trend of "silver nine gold ten", which is also a common trend in recent years, because the growth momentum of new energy vehicles drove the chain to strengthen.

In October, the penetration rate of Class B new energy vehicles exceeded 39.5%.

On November 13, the Federation issued a document saying that in October, the highest penetration rate of new energy vehicles was small cars, and the penetration rate of mini-cars was 100%; A0-class small cars are promoted particularly fast, reaching 66%; The penetration rate of A-class vehicles exceeded 22.6%, but it was still the lowest among all levels, with a slow annual increase. B-class cars are also greatly improved, exceeding 39.5%, and the average annual improvement speed is very fast.

Comments: The contribution of new energy vehicles will still increase slightly in the coming months.

Release of Auto-driving Evaluation Rules of China Intelligent Networked Automobile Technical Regulations

On November 12th, the Automobile Evaluation Management Center of China Automobile Technology and Research Center Co., Ltd. released the automatic driving evaluation rules of China Intelligent Networked Automobile Technical Regulations, which mainly included two parts: real road performance and realizable function. It is reported that "China Intelligent Networked Vehicle Technical Specification" will be implemented step by step, and a complete evaluation system is expected to be launched in 2025.

Comments: China’s autonomous driving has been far ahead for a long time, and it should be the standard setter.

FAW Toyota responded that it will continue to reduce production in the next three months.

In response to the news that "production will continue to be reduced in the next three months", FAW Toyota related people responded that "this matter is based on the current market competition environment. On the one hand, we face up to the real pressure of dealers in terms of capital, inventory and income, and strive to ensure the quality of sales at the end of the year. On the other hand, on the basis of stabilizing this year’s sales and reasonable profits, we can also adjust our posture for the sales increase next year. "

Comments: It is fundamental to alleviate the pressure on dealers’ income.

Tesla was awarded the excellent case of ESG practice of "Xinhua Credit Jinlan Cup" in Zhengzhou.

Recently, the 5th China Urban Credit Construction Summit Forum-Enterprise ESG and High-quality Development Sub-forum was held in Zhengzhou, and Tesla (Shanghai) Co., Ltd. was awarded as an excellent case of ESG practice in Xinhua Credit Jinlan Cup.

Comments: I expect Tesla to invest more in Zhengzhou.

The appearance of Xiaomi car was officially exposed.

On November 15th, the Ministry of Industry and Information Technology issued "Announcement of Road Motor Vehicle Manufacturers and Products" (the 377th batch), and Xiaomi brand cars, which are pure electric cars, are listed. The latest news shows that Xiaomi’s first car will be positioned as a C-class eco-technology car with a price of 300,000+and equipped with the latest 澎湃 OS system.

Comments: The power battery of the driving motor and the integrated die-casting body all have the technology developed by Xiaomi.

"Double Eleven" auto market presents new features.

In the past "Double Eleven", the online consumption of automobiles showed new features. In the case that "low price, experience and service" became the new consumption trend this year, the sales of whole automobiles ebbed compared with previous years, while the consumption of car services such as maintenance, maintenance and charging increased. In the background of low automobile consumption, a 50,000-yuan mini-car has become this year."Double Eleven"The best-selling model.

Comments: A new consumption trend is taking shape in the automobile field.

Frequent accidents, can new energy vehicles be safely driven？

　　Xinhua News Agency, Guangzhou, April 27th Question: Frequent accidents, can new energy vehicles be safely driven?

　　Xinhua news agency reporter

　　From the "roof protection" in Shanghai to the post-accident burning in Guangzhou and other places, recent cases of brake failure and spontaneous combustion have pushed new energy vehicles to the forefront. On the one hand, various capitals have rushed into the new energy automobile industry, and on the other hand, frequent accidents have caused public concern. How to treat safety accidents in the process of rapid development? Where is the key to battery safety? Can new energy vehicles be driven with peace of mind? Xinhua News Agency conducted an investigation.

　　Frequent accidents "step on the brakes" for the development of new energy vehicles

　　Recently, the rapid development of new energy vehicles has caused frequent accidents, including fire and combustion after the accident, spontaneous combustion caused by batteries, and brake failure.

　　On April 17, a Tesla in Zengcheng, Guangzhou, caught fire and burned, and one passenger died. The cause of the accident is still under investigation. On the same day, a Tesla car in Houston, USA, had an accident and caught fire and was burned.

　　On April 14th, a Xpeng Motors in Tianhe District of Guangzhou City spontaneously ignited while charging. The company said that the cause of the accident was under investigation.

　　The reason for the "brake failure" that caused the focus of public opinion is still unclear. After the "roof rights protection" incident at the Shanghai Auto Show, Tesla was exposed to many cases of brake failure in Hainan and other places. As an iconic enterprise of new energy vehicles, Tesla is facing a crisis of trust.

　　As a new thing, it is a fact that technology is immature. In fact, in order to gain the trust of consumers, new energy automobile enterprises need to pay more responsibility, and even need to be tested under a magnifying glass. However, some enterprises’ lack of honest behavior and inadequate services have aggravated public doubts.

　　At the end of last year, LI, who was deeply trapped in the "broken axle door", had to publish a letter of apology and announce the recall of the faulty car after trying to cover up the quality defect of the ball pin of the lower arm of the front suspension of his car with "hardware optimization and upgrade".

　　Tesla once aroused public anger because of his arrogant attitude. After the "roof rights protection" incident, Tesla accused the car owners involved of "contributing too much negative" and claimed that the company had tried its best to solve the problem, and the car owners’ demands were unreasonable and the company would never compromise. However, it was immediately revealed that it refused to provide complete driving data half an hour before the vehicle accident. The China Consumers Association said that the primary premise of business operation is to respect consumers, and enterprises with data should use professional knowledge to conduct strict self-examination, instead of turning technological advantages into obstacles to solving problems. After that, the companies involved provided data.

　　Many insiders said that according to the existing statistics, the fire accident rate of new energy vehicles is lower than that of traditional fuel vehicles. However, as a national strategic emerging industry and the direction of future transportation transformation and development, the public is highly concerned and sensitive about this, which psychologically magnifies the sense of insecurity. These accidents can, to a certain extent, cool down the "high fever" new energy automobile industry and make the industry develop more healthily.

　　Growing pains: high nickel risk under long battery life

　　Why is the battery "easy to destroy"? Wang Wei, chairman of Xinwangda Electronics Co., Ltd. believes that it is difficult to put out a large-capacity power battery after it catches fire and the risk of re-ignition is high, which is the pain point of the development of new energy vehicles.

　　Under the background of "mileage anxiety" and "endurance anxiety" in the industry, long endurance has become the number one task in the industry. At present, there are two main technical routes to solve this problem, namely ternary li-polymer and lithium iron phosphate battery.

　　As a widely used product, the main function of nickel in ternary li-polymer is to improve the energy density, that is, the unit storage capacity. In order to improve the cruising range, the proportion of nickel in the battery cathode material is getting higher and higher, and the ratio with cobalt and manganese is increased from 1:1:1 to 5:2:3, then to 6:2:2, and finally to 8:1:1.

　　Zhang Ming, general manager of Zhuhai Zhongli New Energy Technology Co., Ltd. said: "The thermal stability of high nickel ternary materials is poor. The higher the nickel content, the higher the energy density of the battery, but at the same time the higher the risk of thermal runaway of the battery. "

　　Respondents said that multi-path research and development of battery technology can be encouraged. After all, new energy vehicles are still a new track, whether it is ternary lithium batteries, lithium iron phosphate batteries or other batteries, as long as they meet the conditions of China’s resource endowment and safety standards, they can all be active.

　　"However, it is necessary to be alert to the unilateral pursuit of high energy density by power batteries, and to eliminate mileage anxiety on the surface. In fact, many technologies have not been fully verified and commercialized." Liang Rui, vice president of Xinwangda Electronics Co., Ltd. said.

　　Standards such as "Safety Requirements for Power Batteries for Electric Vehicles" issued in May last year require that the battery system will not catch fire or explode within 5 minutes after the thermal runaway of the battery monomer occurs, leaving escape time. Li Yunfei, general manager of BYD’s brand and public relations division, believes that five minutes is still insufficient in the face of the situation that the car door may be damaged and difficult to open after the accident. If it can reach half an hour, it will be more secure.

　　Fill the "blind spot" of system detection and eliminate potential risks

　　At present, there are about 5 million new energy vehicles in China, which will increase rapidly in the future. Power battery and system risks should not be underestimated.

　　The safety accident that happened in Zengcheng, Guangzhou on April 17th even led to the debate about Tesla AP function (automatic assisted driving) "grabbing the steering wheel". Some car owners broke the news one after another, saying that the automatic driving of existing new energy vehicles sometimes happens when they suddenly quit at the corner, which directly refers to the safety of the electronic control system.

　　Zhang Ming said that the fundamental difference from traditional fuel vehicles is that the electronic control system of new energy vehicles is a key link in operation. If there is no professional system testing organization and no automobile enterprise to provide corresponding driving data as support, only the hardware of new energy vehicles will be tested, and the result may be "no abnormality", which may actually hide risks.

　　People in the industry suggest that policy adaptability should be improved, and a standard system for testing and evaluation of new energy vehicles should be established. "Annual review" and daily maintenance should be included in the performance testing of power batteries. "The" Regulations on the Implementation of the Road Traffic Safety Law of the People’s Republic of China "requires that cars must be inspected annually, but the current testing indicators are all aimed at traditional fuel vehicles." Zhang Ming said that there is no specific "annual inspection" standard for new energy vehicles such as pure electric vehicles, and it is necessary to formulate standards for passing the annual inspection and the entry threshold for the annual inspection units.

　　"Pure electric new energy vehicles can only detect systems such as appearance, chassis, lighting and braking at the inspection station. However, key power battery packs and other components cannot be disassembled, which involves issues such as responsibility attribution and technical confidentiality of enterprises. " Zhang Ming said.

　　At present, intelligent networked cars are changing from vehicles to mobile intelligent terminals, energy storage units and digital spaces. There are hundreds of sensors on a car, which produces a huge amount of car data, user data, road network data and so on. How to store data, transmit data and use data has become a major issue that regulators, vehicle manufacturers and data companies must face.

　　"Data is becoming the core secret of intelligent networked vehicles, and it is impossible for enterprises to provide all data to the regulatory authorities. But if the data of the regulatory authorities are not mastered, how can we supervise them? How to support the testing ability of public testing institutions? " Hu Yixiang, vice president of Guangdong Guanghua Technology Co., Ltd. said. (Reporter Zhou Qiang, Wu Tao, Sun Fei, Yin Peng, Li Jiale)

Game Working Committee of China Music and Digital Association： Don’t treat games as a scourge.

　　The topic of protecting minors has once again become the focus of social attention.

　　On August 3rd, the Economic Information Daily published "Online Games Grow into Hundreds of Billions of Industries". The article points out that Internet addiction among minors is widespread at present, and online games have an inestimable impact on the healthy growth of minors.

　　In response to the topic of protecting minors in this report, 21st century business herald interviewed the relevant person in charge of the Game Working Committee of China Audio-visual and Digital Publishing Association. The person in charge told 21 reporters that at present, the work related to the protection of minors is continuing to advance, and game companies are actively implementing various anti-addiction work, and they should treat the role played by games in society with an objective and rational attitude.

　　The person in charge also revealed exclusively that the Game Working Committee has recently convened some key game companies and organized a closed-door seminar on online game addiction prevention. At the meeting, it was once again explicitly requested that all game companies should cover the standard on products in accordance with the planning schedule and in accordance with the requirements of quality and quantity.

　　Talking about online games:

　　Adhere to the healthy and reasonable consumption of content, and don’t regard the game as a scourge.

　　21st Century: What do you think of some metaphors about online games?

　　Head of Game Working Committee:We believe that we should treat it objectively. Over the years, the management of online games has been mainly carried out in two aspects, one is the healthy content, and the other is the reasonable consumption. Under the premise of strict management, the competent authorities also advocate the diversification of online games, emphasizing the most basic principle that online game works should follow — — Convey the correct orientation, pay attention to the cultural connotation, and spread the positive energy of upward goodness.

　　For example, we advocate the development of functional games and promote the combination of games with medical care, education, tourism and cultural creation, so that society and consumers can benefit from them and help people establish correct values.

　　"21st Century": It is mentioned in the report that in 1929 questionnaires about students’ playing time, 26.23% students play online games once every two or three days, and 11.66% students play online games almost every day. 53.91% play games for 1-2 hours every day, and 2.28% play games for more than 5 hours every day. What do you think of this survey?

　　Head of Game Working Committee:In some surveys of students playing online games, whether in provincial, prefecture-level cities or towns, from first-tier to fourth-tier cities, there will inevitably be deviations in statistical dimensions or data interfaces.

　　According to the data released by the Ministry of Civil Affairs, by the end of the 13th Five-Year Plan, there were 6.436 million left-behind children in rural areas. Left-behind children in rural areas may have more opportunities and time to get in touch with online games because of the lack of guardian’s companionship and supervision, so the proportion of playing games may be higher.

　　From the management point of view, the competent authorities have clear requirements on the management measures and intensity of game publishing. Both the newly revised Law on the Protection of Minors, which was implemented on June 1 this year, and the provisions put forward in the Notice on Preventing Minors from Addicting to Online Games, which was issued by the State Press and Publication Administration in 2019, have clearly defined the length of play, in-game recharge behavior and curfew time for minors. Game enterprises should follow the principles, fulfill their duties and conscientiously implement various laws and regulations.

　　In fact, under the background that the protection of minors has been strengthened year by year, most domestic game companies can strictly implement various requirements, and the effect is still very obvious. For example, head enterprises have strict in-game screening systems, and once illegal users are found, they will take immediate measures. At the same time, the competent authorities are constantly strengthening the mechanism of beforehand, during and in post supervision.

　　Talking about not being insured:

　　A closed meeting has been held to implement the game anti-addiction work.

　　21st Century: During the summer vacation, did the Game Working Committee carry out any actions to urge game companies to protect minors?

　　Head of Game Working Committee:The Game Working Committee has been continuously promoting all kinds of work related to the protection of minors. With the official implementation of the newly revised Law on the Protection of Minors, we are also making efforts with all parties in the industry to protect minors. During this year’s ChinaJoy, the Game Working Committee convened some key game companies to hold closed-door seminars on online game addiction prevention.

　　At the beginning of the year, the Game Working Committee launched the promotion of the group standard of "Age Tips for Online Games", which has been deployed in Beijing, Shanghai, Hangzhou, Shaoxing and Xiamen. The so-called age prompt is mainly based on China’s national conditions, according to the growth characteristics of minors of different ages, to evaluate the types, content and functions of the game works and other factors, to prompt the age of the minors who are suitable for use, and to make a clear mark on the relevant interface of the game works. At present, more than 361 products of many key enterprises have been on-line for age tips, and more products will be on-line in the near future.

　　The Game Working Committee also cooperated with the head enterprises and social welfare organizations to launch the "Network Literacy Course", focusing on minors and people who lack network literacy knowledge, continuously paying attention to the education of minors in green grid, and exporting high-quality network literacy courses. In addition, the Game Working Committee and scientific research institutions organize and hold ideological and political literacy classes for game practitioners, and guide game enterprises and practitioners to insist on putting social benefits first through learning, firmly grasp the correct orientation, keep innovation, vigorously carry forward and cultivate socialist core values, and strive to achieve the organic unity of social benefits and economic benefits to ensure the sustained and healthy development of the industry.

　　21st Century: Will the Game Working Committee have any normal activities to protect minors?

　　Head of Game Working Committee:In the organization of activities, the Game Working Committee cooperated with People’s Daily to hold a social responsibility forum, and held a forum for the protection of minors with some game companies. In the form of case sharing, round-table forum and initiative release, it conveyed voices to all parties in the industry and actively promoted the efficient development of the "uninsured" work.

　　In the future work, we will closely cooperate with the industry authorities and local authorities, and add more activities with the theme of protecting minors and practicing corporate social responsibility in China Game Industry Annual Meeting, ChinaJoy and other brand activities, and invite more industry experts, game companies and mainstream media to participate, so as to send a strong voice to the society and promote the high-quality development of the industry.

　　"21st Century": It is understood that the Game Working Committee recently held a closed-door meeting to implement the game anti-addiction work. What new arrangements have been made for the game anti-addiction work at this closed-door meeting?

　　Head of Game Working Committee:In this closed meeting, the Game Working Committee invited some units and enterprises that participated in the formulation of standards to make a centralized summary of the progress of the previous group standards such as "Age Tips for Online Games", to understand and collect the problems encountered by enterprises in actual work, and also to inform enterprises of the problems and situations found by the Game Working Committee. From the overall direction, the social responsibility of game companies is constantly strengthening, and the work of preventing addiction in games is becoming more and more detailed.

　　In the next step, the Working Committee plans to let more game companies participate in the protection of minors, and explicitly requested at the meeting that all game companies should cover all products with good quality and quantity according to the planning schedule. Besides,We plan to launch age tips on the whole platform. The existing age tips are mainly designed for client games and mobile games. Next, we will plan to promote this standard on the host platform to achieve all-round protection for minors.

　　21st Century: How will the anti-addiction mechanism in China’s online games evolve in the future? From which aspects will it be further improved? What efforts should the Game Working Committee and all sectors of society make in this regard?

　　Head of Game Working Committee:In the future, the anti-addiction mechanism of online games in China will be more systematic, strict and perfect, and all the work carried out will be more specific and in-depth.The real-name authentication platform under the management of the State Press and Publication Administration has been completed, and the follow-up work will focus on this platform, complete the docking between game enterprises and this platform, and use this platform to set up the first "firewall" to prevent game addiction.

　　On July 29th, at the China International Digital Entertainment Industry Conference held in Shanghai, the competent authorities said that the national anti-addiction real-name authentication platform has been built, with more than 5,000 access enterprises and more than 10,000 games, and the game enterprises have moved from heteronomy to self-discipline, which has initially achieved the basic goal of anti-addiction work.

　　In addition, the work of age-appropriate tips needs to be further improved and strengthened. The Game Working Committee will speed up the promotion of age-appropriate tips in all game products, and take age-appropriate tips as one of the evaluation criteria, urging enterprises to set the content of games more carefully. At the same time, it will also help minors and their guardians to choose games that are more suitable for their age groups. After the age-appropriate prompt pilot work is mature, it will also be included in the version number audit system.

　　Judging from the specific requirements in the newly revised Law on the Protection of Minors, the prevention of addiction to minors’ games will be a long-term systematic project, which requires the joint efforts of the whole society and the support from the government, associations, parents, enterprises, media, schools and other aspects, and will continue to develop and improve over time to jointly build a healthy ecology to protect the growth of minors.

　　As an important bridge and channel, the Game Working Committee will promote enterprises to do a good job in the protection of minors, and advocate game enterprises to unswervingly become practical and responsible practitioners.

　　Author: Cai Shuyue, Zhu Weijing Editor: Cao Jinliang

Your ＂overseas purchasing＂ beauty cosmetics may just have been around Huaqiang North.

　　Xinhua News Agency, Shenzhen, January 13th Question: "Overseas purchasing" beauty cosmetics may just have turned around in Huaqiang North. What does the smuggling case of Huaqiang North exceeding 600 million yuan reflect?

　　Xinhua News Agency "Xinhua Viewpoint" reporters Simomo and Sun Fei

　　"Overseas purchasing is pulling a suitcase and saying that it is going abroad. It may just be a turn in Huaqiang North." At the end of 2020, a cosmetics smuggling case involving more than 600 million yuan caused an "earthquake" in Shenzhen Huaqiang North. With the intervention of the industry authorities, thousands of beauty shops were closed almost overnight and closed for rectification.

　　Since 2018, due to the decline of the traditional communication electronics market, many digital cities in Huaqiang North, such as Mingtong, Manha and Yuanwang, have been transformed into beauty cities. The beauty industry has been soaring for a while, and it is hard to find a booth. However, major smuggling cases have brought the chaos in Huaqiang North’s beauty market to the surface.

　　The gang "swiped the bill" exceeded 600 million yuan, and the transformation of Huaqiang North suffered heavy losses.

　　These days, Huaqiang North Mingtong, Yuanwang, Women’s World and other beauty cities are deserted, and most shops in the mall are closed. Through the glass window, you can see the scattered packaging bags and sporadic goods in the store. Many merchants posted WeChat QR code and mobile phone number on the window.

　　"Most of these cosmetics in Huaqiang North are branded goods, but they are smuggled. The price tag is generally much lower than the counter price, and some are even half lower." At the gate of Mingtong Beauty Shop, Dou Hong (a pseudonym), the owner of beauty shop, told Xinhua Viewpoint reporter.

　　In 2018, Mingtong Digital City successfully transformed into a beauty city. As the first batch of settled merchants, Dou Hong not only enjoyed preferential rents, but more importantly, seized business opportunities and earned the "first bucket of gold" in life.

　　Soon, Manha Digital Plaza and Longsheng Accessories City quickly followed suit and "transformed" into a beauty city. In just over two years, Huaqiang North has gathered thousands of beauty shops, and the monthly rent for stalls with good locations is 20,000 to 30,000 yuan, but it is still hard to find a file.

　　With the industrial agglomeration of Huaqiang North Beauty Market, more and more Wechat business and Daigou choose to come here to get their goods directly. "Those overseas purchasing agents in the circle of friends pull suitcases and say that they are going abroad. In fact, they may just go to Huaqiang North." Dou Hong said.

　　At the end of 2020, the Anti-smuggling Bureau of Shenzhen Customs, together with the public security departments, investigated shops suspected of smuggling in several beauty shops in Huaqiang North, destroyed a smuggling criminal gang that used the cross-border e-commerce platform to "swipe the bill" to smuggle cosmetics and other goods into the country, and arrested 36 suspects, with a case value exceeding 600 million yuan.

　　"There are customs clearance gangs and cargo owners’ gangs. The cargo owners organize the goods abroad and hand them over to the customs clearance gangs. They use the personal information of citizens bought through illegal channels to create false orders, false payment orders and false logistics orders, and then deceive the customs and transport the goods into China." Yu Xiaopeng, deputy section chief of the investigation department of Shekou Branch of Shenzhen Customs Anti-smuggling Bureau, said.

　　According to the relevant regulations of China, from January 1, 2019, the annual transaction limit of cross-border e-commerce individuals will be increased from 20,000 yuan to 26,000 yuan. Yu Xiaopeng introduced that smuggling gangs tried to steal consumers’ information and consumption quotas for cross-border e-commerce transactions, and falsely reported goods that should have been imported in the nature of general trade as cross-border e-commerce imports.

　　Nowadays, hundreds of beauty shops including Mingtong, Manha, Yuanwang and other shopping malls are mostly closed, and the street office has posted many banners in the shopping malls with the words "crack down on smuggling according to law and strengthen market order".

　　Smuggled cosmetics seized by anti-smuggling personnel of Shenzhen Customs (photo). Xinhua News Agency (Photo courtesy of Shenzhen Customs)

　　From "shanzhai" to "smuggling", how does Huaqiang North go "negative"?

　　What Huaqiang North lacks most is its keenness to the market and its adventurous spirit.

　　After the decline of the traditional communication electronics market, merchants in Huaqiang North have tried to explore various industries, and finally it is "imported" beauty products that form a stable industrial agglomeration effect.

　　"Shenzhen is backed by customs port trade, and there are many sources of cosmetics. Moreover, cosmetics themselves have higher profit margins, more opaque prices, and the difference between official retail channels is large, which is still consumables." Dou Hong told reporters.

　　As one of the earliest industrial areas of electronic, communication and electrical products in Shenzhen, the annual sales of tens of thousands of merchants gathered in Huaqiang North in that year exceeded 100 billion yuan, and they went out of well-known enterprises such as Tencent, Han’s Laser and Hainengda, and became innovative places.

　　However, with the rapid development of the Internet to reduce the asymmetry of price information, the imitation of "cottage" and "high imitation" mobile phones was squeezed out by brand mobile phones, and Huaqiang North also ushered in development pains.

　　At the beginning of the transformation, many beauty cities in Huaqiang North were positioned as high-end, genuine products and genuine goods, but the emergence of major smuggling cases still revealed that the transformation has a long way to go.

　　At CC Beauty Shop in Mingtong Beauty City, the smuggled goods seized by the staff of Shenzhen Customs Anti-smuggling Bureau were worth about 2 million yuan. "The goods are all purchased from overseas through smuggling channels at low prices." The owner Li said.

　　Chinese translation labels, including product name, name of country or region of origin, distributor, importer, agent in China, production batch number and service life, are affixed to the outer packaging of regular imported cosmetics, while smuggled products do not have these.

　　In addition to smuggled products, fakes are also eyeing the newly emerging beauty market in Huaqiang North. According to some merchants, some fake sellers pretend to be merchants in the professional beauty market to sell goods. After the complaint, it is verified that the other party does not even have a basic berth.

　　In addition, there are criminals who are eyeing businesses with no exclusive supply and insufficient experience. "After all, it is a new industry, and merchants’ ability to identify goods is not enough. We can only call the police when we find fake goods and report them to the market supervision department for handling. " A merchant said.

　　Anti-smuggling personnel of Shenzhen Customs seized smuggled cosmetics on the spot (data photos). Xinhua News Agency (Photo courtesy of Shenzhen Customs)

　　How to take the transition road of Huaqiang North?

　　The physical store was closed and the online shopping business was also affected. The reporter contacted Zhou Feng (a pseudonym), the owner of a physical store in Huaqiang North Beauty City. He told the reporter, "The regulatory authorities are checking the Chinese standard and cannot deliver the goods these days."

　　At present, the cosmetics market in China is one of the fastest growing markets in the global cosmetics industry. Among them, foreign beauty brands occupy most of the domestic market, and the huge price difference between domestic and foreign beauty products makes businesses take risks.

　　Zhou Feng judged that the next closure and rectification will make the management of Huaqiang North’s beauty industry more strict and tend to be standardized. "The return of profit margins to normal will also intensify competition among merchants." He said.

　　It is understood that in recent years, the Futian District Government of Shenzhen has continuously issued supporting policies to help the transformation and upgrading of Huaqiang North business district from many aspects, such as creating innovation space, training innovation teams, gathering innovative enterprises, and attracting global innovation forces, and the market itself is also doing more active exploration.

　　Bauhinia City was once a commercial building transformed into a beauty city at the same time as Mingtong Digital City. Due to Mingtong’s obvious oligopoly effect in the beauty market, Bauhinia City has taken a different approach and is ready to build itself into a global food trading center.

　　Liu Junhai, a professor at the Law School of Renmin University of China, said that Huaqiang North has always had innovative genes, but the industrial transformation and upgrading must be legal and legal, and it should not be allowed to grow wildly. It is necessary to establish the concept of paying equal attention to the rule of law and development, safety and speed, integrity and innovation, fairness and efficiency.

　　Song Ding, deputy director of the China Urban Economic Expert Committee, said, "Regulators should also play an active role in strengthening intellectual property protection, safeguarding the legitimate rights and interests of consumers, and promoting Huaqiang North to embark on the road of high-quality development." Liu Junhai said.

Based on market changes and optimizing consumer experience, fashion enterprises explore digital cooperative business models.

2023 is considered to be a year in which generative artificial intelligence and digital technology have developed by leaps and bounds.

Facing the ever-changing market demand, the new digital retail model driven by science and technology has brought more innovation and growth opportunities for enterprises.

In order to continuously improve the service quality and efficiency of consumers and strengthen the emotional bond between brands and consumers, fashion enterprises have strengthened their close ties with Internet enterprises, increasingly moved closer to intelligence and improved digital infrastructure. Optimize the online and offline consumption experience through the blessing of algorithms and platforms.

Consulting firm McKinsey analyzed in the report "The State of Fashion 2024", "With the outbreak of artificial intelligence in 2023, related use cases have appeared in creative industries including fashion. However, in order to seize the value of this revolutionary technology in 2024, fashion enterprises need to go beyond automation and explore its potential to enhance human creative work. "

Relying on artificial intelligence, Victoria’s Secret analyzes user needs and provides customized shopping experience.

Recently, Victoria’s Secret and its company announced the establishment of a strategic long-term partnership with Google Cloud, which will use artificial intelligence and generative artificial intelligence technology to jointly create a more personalized and comprehensive online shopping experience for consumers around the world. At the same time, Victoria’s Secret will also improve the experience of consumers and employees through this initiative, and promote the operational efficiency of internal business.

Relevant data show that official website, Victoria’s Secret has more than 500 million visits every year, and this figure is still growing. Based on this, Victoria’s Secret will make use of new technology to create personalized consumption experience for every visitor as an important task of the company, hoping to bring a brand-new dialogue assistant driven by generative artificial intelligence through cooperation with Google Cloud.

It is reported that the dialogue assistant will be created by Vertex AI, the artificial intelligence platform of Google Cloud, with the goal of providing shoppers with customized product recommendations and practical product suggestions according to personal preferences and life experience.

For this strategic cooperation, Chris Rupp, chief customer officer of Victoria’s Secret, said: "The introduction of artificial intelligence and generative artificial intelligence technology of Google Cloud will not only improve consumers’ online shopping experience, but also give our internal team the ability to promote innovation in various business functions."

In addition to optimizing the experience for consumers, Victoria’s Secret is also actively exploring and integrating the advanced artificial intelligence technology of Google Cloud to further improve its internal operational efficiency. Victoria’s Secret hopes to apply this technology to brand marketing and consumer demand analysis. In addition, Google’s artificial intelligence technology can also be used to optimize the supply chain system, make accurate product demand forecast, and better manage inventory supply. At the same time, it can empower the human resources department and the offline store operation department to formulate more personalized employee induction and training plans.

In this regard, Murali Sundararajan, chief information officer of Victoria’s Secret, said: "The strategic application of artificial intelligence can not only help us to understand the needs of consumers from the data level, but also improve the overall operational efficiency within the company. This artificial intelligence technology will be used in international market development strategy, marketing planning and supply chain system optimization. Through a series of application measures, we can effectively simplify our internal operational processes and better meet the diverse needs of different customers. "

Although generative artificial intelligence is still a new technology, more than half of fashion companies are using it. McKinsey pointed out in the report "The State of Fashion 2024" that 73% of fashion executives said that by 2024, generative artificial intelligence would be their business priority. In the fashion field, 25% of the potential value of generative artificial intelligence is driven by use cases in design and product development.

According to combing, generative artificial intelligence is mostly used in product innovation, marketing, sales and customer experience in the fashion field. Compared with other fields in the fashion value chain, this technology can produce significant results and may be more feasible to implement in the short term.

For example, converting sketches, emotional boards and descriptions into high-fidelity designs; Recommend exclusive products according to consumer profiles, and generate personalized experiences and offers … In addition, generative artificial intelligence can quickly aggregate and perform emotional analysis from social media, and model and simulate development trends from multiple consumer data sources. ……

Integrate platform resources, PumaBuilding a new digital service model

As a member of the fashion industry, after experiencing the era of "search" and "platform e-commerce", the field of sports equipment and apparel has also entered the era of "mobile socialization" with the development of retail digitalization.

Not long ago, PUMA announced that it has reached a cooperation with Tencent. It is reported that PUMA will take Tencent’s global ecology as its position, improve the digital infrastructure with the help of Tencent platform resources, further narrow the distance with consumers, continuously improve the service quality and efficiency of consumers, and strengthen the emotional binding between brands and consumers. Relying on Tencent’s diverse social ecology, PUMA will open up the social media matrix and connect the online and offline global ecology to help PUMA bring a consistent online and offline experience to every consumer and achieve long-term growth of brand power.

"Nowadays, consumer demand in sportswear market is diversified and subdivided, and leading digital technology brings more personalized and differentiated demands to consumers. To this end, we continue to introduce innovative products, upgrade services and consumer experience, and let more consumers feel the charm of sports. " Li Min, general manager of PUMA in China, said, "Joining hands with Tencent is another innovative attempt. Tencent’s ecology covers all kinds of scenes in consumers’ lives, which will bring more localized insights to PUMA, so as to tap the potential needs and interests of consumers. At the same time, relying on digital services that are highly in line with the needs of local consumers, we will better serve the vast number of sports enthusiasts and new generation consumer groups and promote the long-term growth of PUMA in the China market. "

Under the guidance of the brand proposition of "FOREVER. FASTER.", Puma has accelerated the expansion of e-commerce platform-wide business growth, continued to stabilize its sales performance on traditional mainstream e-commerce platforms, and continued to increase its market share, while developing business growth points on emerging social e-commerce platforms. Relevant data show that in the Double Eleven in 2023, Puma’s total e-commerce sales increased by 22% year-on-year. China’s revenue in the first three quarters of last year increased by 16% year-on-year.

Text/Meng Lingjin