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1905 movie network news A few clean and powerful moves have caught the other side off guard.I saw him as light as a swallow, his eyes were burning, and a preemptive side kick seemed to swallow mountains and rivers. In an instant, victory or defeat is a foregone conclusion.

This picture originated from the film in 1972.Play the leading role in the film — — Always adhering to the national patriotic "Zhen Chen", it is the pioneer of the world martial arts reform and the first Chinese protagonist in Hollywood, whose ancestral home is in Foshan, GuangdongBruce Lee.

Just as Bruce Lee showed China’s superb martial arts skills and spirit to the world with films such as Jingwumen, Huang Feihong, Ye Wen and other "grandmasters" whose ancestral homes were in Foshan, Guangdong Province were all described and presented by later generations in film and television works.Their common hometown, Guangdong, has also become a "paradise" for many martial arts lovers.

As early as 1924, Guangdong, which is located in the coastal area, began to make films before it gained popularity.In 1924, he lived in Tangluoyong, Dongshan Street, the old city of Guangdong, and had the reputation of "one of the pioneers of China film"Li MinweiA film was prepared there.. In November of the same year, Li Minwei rented a mansion in Duobaofang, Xiguan, Guangzhou to shoot.

After its release, "Rouge" was widely welcomed by the audience, with a full house, and created the highest box office record of Hong Kong films. It was praised by the industry as "warning the world, novel bridge, lifelike expression, exquisite light and exquisite scenery".

Similar to Li Minwei, who played an important role in the early China film "Pioneering", Zhengqiu Zheng, another important China film pioneer, Cai Chusheng, the representative of the second generation of China directors, and Ruan Lingyu, a famous filmmaker in the 1930s, all had their ancestral homes in Guangdong. Generation after generation of Guangdong filmmakers have made great contributions to the start and development of early China films.

The film channel launched a series of reports on "I love movies, I love my hometown", reviewing the highlights of film development in various places, grasping the pulse of the film industry and singing the dream of future movies.

Today, we invited Chen Song, director of the Film Management Department of the Propaganda Department of the Guangdong Provincial Party Committee, Wang Jianzhang, chairman and president of Guangdong Jingying Media Co., Ltd., and Elaine Zhong, a young filmmaker, to tell about past lives, a Guangdong film, and his deep love for his hometown and movies.

Lingnan films are unique.

Guangdong film culture is profound.

Before going to Shanghai to study, Elaine Zhong lived in Guangzhou, the capital of Guangdong. Later, she performed well in the film, and her initial love for acting benefited from the long-standing film culture in her hometown.

Since the beginning of Guangdong film production in the 1920s, Guangdong filmmakers and Guangdong films have made unremitting efforts and created more brilliant achievements. In 1956, under the guidance of the policy of "letting a hundred flowers blossom and a hundred schools of thought contend", China films sprang up and the Pearl River Film Studio came into being.

As an important film creation base in China, Zhuying Factory has successively produced high-quality films with Lingnan characteristics and close to the pulse of the times, which have won wide popularity among the audience and the market.

The film South China Sea Tide, directed by the famous director Cai Chusheng and starring Wu Wenhua, tells the joys and sorrows of Lao Zheng’s family and the touching love story of Achai and Jin Xi under the background of the times. When it premiered, Nanhai Tide won the hearts of the audience with its twists and turns, rich and delicate emotional descriptions, and the number of viewers exceeded one million in just one and a half months, making it an indispensable work in the film history of China.

The film Seventy-two Tenants, which was born out of Shanghai farce and produced by Zhuying Factory, used many dialects. While deciding to keep the essence of burlesque, director Weiyi Wang abandoned some of its shortcomings, reflected real life through vivid plots, and appropriately added many characters and plots to strengthen the logic and dramatic conflict of the story, which became a classic in the history of Cantonese movies.

The Yamaha Fish Stall, which was also produced by Zhuying Factory and was born in 1984, is also a vivid description of Guangzhou’s customs and a very lively work. The film tells the story of several unemployed young people in Guangzhou who realized their self-worth and created a better life through self-reliance and hard struggle in the early 1980s. After the film was released, it also won unanimous praise and love from the audience.

With a large number of characteristic films rooted in local culture and rich flavor of life, Zhuying Factory is unique in China film industry. In the past ten years, Zhuying Factory has won dozens of feature films and science and education films at home and abroad, which have been popular all over the country for a time, and the market response and social influence are increasing day by day.

The profound film culture and outstanding Guangdong filmmakers have made the Guangdong film market lead the country. In addition, Guangdong-Hong Kong-Macao Greater Bay Area and Shenzhen have the strategic advantages of building Socialism with Chinese characteristics as the first demonstration zone and being driven by two zones, as well as the strong Guangdong animation film production strength and film technology, the development of Guangdong films has made rapid progress.

The largest ticket warehouse in China

From Foshan to the World, Dreaming a New Era of Guangdong Film

In 2019, Guangdong’s box office revenue reached 8.951 billion yuan, ranking first in the national box office for 18 consecutive years, accounting for 13.93% of the total box office revenue. The number of cinemas and screens in the province ranks first in the country.

The atmosphere of watching movies in Guangdong originated from the tea house and theater culture a hundred years ago. In the 1936 edition of Guangzhou Yearbook Volume 8 Culture, it was recorded that "there is a movie theater in Guangzhou, and its official name is the painting academy, headed by the mirror flower stand in the Hui ‘ai Eight Covenant City God Temple". At first, the teahouse was often an important place for early film screening in Guangdong. The emergence of post-professional cinemas made the film gradually become a modern art form and brought novel light and shadow experiences to a wider group.

Nowadays, Guangdong has become the largest ticket warehouse in China.

According to Chen Song, director of the Film Management Department of the Propaganda Department of the Guangdong Provincial Party Committee, on the one hand, Guangdong pays attention to optimizing the layout of cinemas, supporting the development of cinemas and strengthening film and television publicity; On the other hand, it is also making use of the existing broad mass base to develop the film industry. "Now movies have become a very popular way of cultural consumption in Guangdong, and inviting relatives and friends to watch movies has become a common social way."

And Foshan, Guangdong Province, which once gave birth to Huang Feihong, Ip Man, Bruce Lee and other legendary figures loved by movie audiences, has also undergone earth-shaking changes under the influence of the times.

Since the end of 2016, the Southern Film and Television Center has settled in Foshan. As an important manufacturing base in China, Foshan has proposed to build a "culture-oriented city" in recent years and accelerate the construction of the film and television industry. In 2017, the first Foshan Kung Fu Film Week kicked off, and heroes from all corners of the country were gathered in the name of Kung Fu.

In recent years, Foshan has continued to promote the development of the Kung Fu film industry and vigorously build the Southern Film and Television Center. On May 12, 2020, the Office of Foshan Municipal People’s Government issued the Notice on Printing and Distributing the Implementation Plan for Accelerating the Construction of "World Kung Fu City" in Foshan, clearly proposing 20 key projects to build Foshan into a "World Kung Fu City" with international influence and leading force.

Chen Song, director of the Film Management Department of the Propaganda Department of Guangdong Provincial Party Committee, believes that polishing the business card of "Kung Fu Film" is an important starting point for the revitalization and development of Guangdong film.

Relying on Foshan’s status as the "Kung Fu Capital", Guangdong has accelerated the construction of the Southern Film and Television Center. At present, it has held two consecutive Kung Fu Film Weeks, which has attracted great attention from kung fu filmmakers at home and abroad. "In the future, Guangdong will rely on the construction of Guangdong-Hong Kong-Macao Greater Bay Area to build an international and authoritative brand of Kung Fu Film Festival, and build a platform for China films, especially Kung Fu films, to enter Southeast Asia, the Belt and Road countries and even the world."

Wang Jianzhang, chairman and president of Guangdong Jingying Media Co., Ltd. also said that there are now more than 1,700 film and television enterprises in Foshan, which have formed a whole industrial chain.In 2017, the municipal government launched the policy of Foshan to support the development of film and television industry, which is the first time Foshan has launched a policy for an industry. In terms of key projects such as enterprise settlement and construction, many excellent works have been photographed and produced, and the highest reward of 5 million yuan has been given.

From the South China Sea Tide, from Seventy-two Tenants to, from "Bears Appear" to "The Story of a White Snake", Guangdong films have inherited the cultural context of Lingnan films accumulated for a hundred years, and Guangdong filmmakers are all-inclusive and persevering in the principle of fine creation, dreaming of a new era of Guangdong films.　

Chen Song, director of the Film Management Department of the Propaganda Department of the Guangdong Provincial Party Committee, said that Guangdong has formulated a three-year action plan for film revitalization, and plans to launch 2-mdash; Three movies with national influence. At the same time, the total number of cinemas has reached 1,500, the total number of screens has exceeded 10,000, and the box office income of movies has reached 10 billion yuan, forming a new pattern of high-quality development of the whole industry chain with continuous prosperity of film creation and production, optimization of industrial factors and digital studios covering urban and rural areas.

Filmmaker Elaine Zhong also expressed his deep wishes for his hometown."Light and shadow Guangdong, wonderful and infinite. Guangdong has world-famous modern cities such as Guangzhou and Shenzhen, as well as well as well-equipped film and television cities such as Nanhai, Xiqiao Mountain, Zhongshan and Kaiping. As a film location, modern and ancient costumes are suitable; When you are filming in Guangdong, especially in Foshan, you must taste Guangdong cuisine, which will definitely make you full of food. "

"I love my hometown, and I love Guangdong. I am Elaine Zhong, Guangdong film, come on! "

　　On May 25, 2007, Sina Auto Editor invited Mr. Tian Yi, Secretary-General of the Standing Committee of Automobile Marketing Experts Committee, and Mr. Wang Pingsheng, Editor-in-Chief of Car Magazine, to visit Sina. Through the Sina live video platform, he talked with netizens about the upcoming Corolla, Haima 3, and Maiteng, introducing the highlights of these new cars and analyzing the future prospects of these new cars.

The picture shows a group photo of the guests. On the left is Tian Yi, Secretary-General of the Standing Committee of the Automobile Marketing Expert Committee, and on the right is Wang Pingsheng, Editor-in-Chief of Car Magazine

　　Host: Good afternoon Sina netizens! Today we are going to talk about the new models are Corolla, Maiteng and Seahorse 3. Mr. Tian Yi, Secretary-General of the Standing Committee of the Automobile Marketing Expert Committee, and Mr. Wang Pingsheng, Editor-in-Chief of Car Magazine, came to our scene to participate in this chat. The two of you say hello to everyone!

The Corolla has largely maintained the chassis platform of the older model, but has undergone significant changes in its exterior design　

　　Wang Pingsheng: Hello Sina netizens!

　　Tian Yi: Hello everyone, I am very happy to discuss with you today the issue of new cars.

　　Host: Let’s talk about the Corolla model first, because netizens pay more attention to this model. Teacher Tian, what is your general understanding of this car?

　　Tian Yi: It should be said that the entire impression of the Toyota car may have a general impression, that is, under the brilliance of its so-called bull’s head logo, it is still the consistent style of the Toyota car. It is relatively moderate and stable. But compared with the tenth and ninth generation Corolla, it should be said that it still has some things to be proud of in terms of appearance and new technology.

　　But I don’t think there’s much to say about Toyota’s car purely in terms of the model, which we know to communicate with netizens, or if it really represents some cutting-edge things in the world’s automotive development technology. But this doesn’t mean how this car is perceived in the market or among consumers. I just look at the car itself from the perspective of the car, the car itself, or the general trend of automotive technology development in the world today. This car is still the same style as all the models launched by Toyota, that is, it maintains a style of balance, moderation and stability.

　　Moderator: It targets consumers in all different regions of the world.

　　Tian Yi: Yes, it is still the global sales champion such a model, which is more due to its reliability, stability and its added value of service or the value of Toyota’s own brand.

　　Moderator: What about the price of its models? Will it have the same price advantage as in other regional markets?

　　Tian Yi: I think this is indeed a problem that FAW Toyota is facing now. I think these models launched by FAW Toyota, compared with Guangzhou Toyota, for example, compared with Camry, all models are still more personalized, or more cultural, or more suitable for a certain group of people. There are many such models. For example, a model like Camry seems to be all-you-can-eat. So this model, especially if it is the ninth generation Corolla, it is more like a vehicle that has been opened to traffic, and the tenth generation Corolla is more like a model that is a bit personalized or more determined by the market.

　　Host: That is to say, its external design determines its characteristics?

　　Tian Yi: Yes, because it is more avant-garde and has a slightly European feel compared to the ninth generation, it may face a problem of market share in this Chinese market. It does not mean that its car is good or bad. For example, I have always felt that its wisdom, from various configurations, or from the feeling, should not be worse than Camry, and even better than Camry in many places, in terms of indicators. But it just can’t keep up with Camry in terms of sales, which is a very real problem. This is also a common problem determined by the characteristics of the Chinese consumer market. This may also depend on how FAW Toyota can objectively balance to deal with such problems. This is my opinion.

　　Host: What are Mr. Wang’s thoughts on the design of the new Corolla?

　　Wang Pingsheng: Yes, I very much agree with what Mr. Tian has just summarized. It is quite comprehensive. Toyota’s strategy in China is indeed that the car it makes is not as technologically advanced as the German car. It is very unique. It is a comprehensive balance, including its space, configuration, and especially its configuration. The Camry is a very typical example. This car is designed to be more atmospheric first. The tenth-generation Corolla is more of an inheritance of the Camry Guangzhou Toyota Camry style, just one size smaller, so it is in the same vein as its design.

　　But in terms of configuration and interior style, it should be said to be more understanding, because the Japanese, as an Asian, know more about the Chinese market. Chinese consumers’ demand for cars does not require advanced, but he requires you to use enough, better balance, especially space, some configurations, what you want makes you unable to pick out faults, but in fact you say that this car can outperform others at one point, which is difficult. From the appearance design, Toyota insists on a self, I can’t remember whether it is a four-meter or five-meter effect, five-meter intention. Looking at this car from five meters away, you will be very impressed by it and attracted by its appearance.

　　Tian Yi: He means that you can get consumers by driving five meters up, and that’s what he means.

　　Wang Pingsheng: This may be his marketing strategy. If you can like this car directly from five meters, I think it is a bit exaggerated.

　　Host: I know that Mr. Wang has a little more contact with the product market, because I understand that the new Corolla actually has its platform site platform and the ninth generation model should not be much different. It may have changed the gearbox, and then the engine has some minor changes. What kind of progress do you think it has compared to the ninth generation in actual driving?

　　Wang Pingsheng: To be honest, this car is indeed like what you just mentioned, that is to say, this is a great feature of Japanese cars. When it is replaced by models and platforms, its territory includes its suspension. Changes in this regard should not be particularly large. So is Corolla. Its appearance is obviously a reborn change from the ninth generation, but in fact its driving feeling, including its chassis, and suspension. These components are not much different from the ninth generation. This is why it can control the cost very low. The price of this car is very low. Now I also took a look at the network. I think the price of this car may be lower, such as from 130,000 to 190,000. Due to the lack of updates, it is said that the procurement of components, including costs, will be very low, which gives it a competitive advantage.

　　Tian Yi: It should be said that if this car wants to fight a very beautiful one, it is still in the Chinese battle, and if the Corolla’s Chinese battle is to be played very beautifully, I guess he will do a lot of ambush things in terms of price. Otherwise, looking at it now, I think it is difficult for him to achieve a market effect like the Camry if he simply analyzes the competitors of this model as a whole. If there is not a lot of abdominal wall in terms of price, there is not a lot of ambush, I feel like this. But I think this car still has a lot of so-called advocates in China, and many people are looking forward to it. If it can also make a move that surprises the market or surprises consumers in terms of price, then its brilliance can still be displayed. But now we are all waiting to see what the outcome will be on the 28th.

　　Host: So in China’s current market consumption environment, price may be a leading aspect of car purchases that overrides all factors.

　　Tian Yi: Yes, why do you say that? Because I once communicated with them, the senior manager of FAW, and they set the annual sales of this car at 150,000 cars. This sales volume is quite amazing. If you want to complete such an annual plan, if there are no bigger concessions on the price, or if you open a bigger opening, then this car is also more difficult. It is indeed difficult to achieve annual sales 150,000 cars. Because there are many excellent cars in this level, including Fox, Tiida, Yida, etc., so there are many excellent models at this level, and they are all excellent, and the prices are all pressing down, so now FAW Toyota is indeed facing such an economical jungle area.

　　Wang Pingsheng: But FAW Toyota should be well prepared. In fact, when the Camry came out, it was also the same, as well as Guangdong Accord and Passat, which sold over 100,000 vehicles a year. When he came out, he sold both of them, so Chinese consumers still recognize this car.

　　Host: Asians are more aware of the mindset that Asians use.

　　Wang Pingsheng: Yes.

　　Host: Do you think the listing of the Corolla will change the price of the current competing models, further adjust the price, or what? Maybe it ultimately depends on the final price positioning of the Corolla?

　　Wang Pingsheng: I personally feel that it will definitely have an impact, but it is not likely to reduce the price for promotion as before. Because now family cars below Class B and above Class A, it should be said that within the range of Class A cars, it should be said that the price is still relatively pragmatic. There should not be many inflated places in it. The price may be adjusted in a small range, but it will not drop significantly. That is unlikely.

　　Tian Yi: I also agree with Mr. Wang’s statement, that is, among all the so-called models that can constitute competitors, the star models are now relatively stable in terms of price and sales, and in terms of market performance and their own feelings, there are basically relatively few people who are particularly dissatisfied. Therefore, if this car is listed, unless he has a very big new price initiative, I think these models are currently affected, but they will not be affected too much.

　　Host: I think in China, in fact, the ninth generation, for example, is sold in parallel with the tenth generation model. I think it should be a very useful sales model in China.

　　Wang Pingsheng: Yes, now that the new car comes out, the old car will be discontinued, but the main reason in China is…

　　Host: I think it’s still a matter of market capacity.

　　Wang Pingsheng: Yes, the market space in China is too large, and it is different. For example, Beijing may not be interested in some entry-level models like Geely, but in fact Beijing can only represent a part of it, so the market space in secondary cities and other cities is still very large.

　　Host: So one China may represent several global consumer trends, with some particularly peculiar means of consumption.

　　Tian Yi: The situation where several generations of models are sold together is very Chinese, because there are many different aspects of consumption brought about by the so-called economic cascade strategy or the economic development cascade terrain in China, and for example, many new models are often in terms of emissions, or more articles have been made in this regard, but in the end, for example, many regions in China do not have to pay attention to emissions or pay attention to other factors such as fuel. Therefore, it should be said that China has its market for a variety of models, because lower ones, such as Geely or some such markets, are still very broad. Therefore, multi-generation sales are indeed in line with China’s national conditions. In the past, many people also had a lot of debates on this issue, but I think the market can determine everything. If there is demand, it means that it has market performance.

　　Host: And I think doing this will make the new Corolla better market-priced because it has no worries.

　　Tian Yi: Even I think it is very likely that there will be a market scenario where, for example, the sales of the ninth generation corolla will be higher than the sales of the tenth generation corolla.

　　Host: I think so too. (laughs)

　　Tian Yi: This scenario is very likely to occur.

　　Moderator: I’ll insert a 30-second commercial first, and come back later.

　　(Insert ad)