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Changan finally has a conscience. How to choose Yidong EV？

In recent years, the national economy has developed rapidly, and everyone’s income has also increased to a certain extent. It is very helpful for them to have a scooter for their daily commute. What I bring to you today is that it has many highlights. Next, let’s take a look with Xiaobian.

First of all, from the appearance, Yidong EV’s front face has taken a fashionable and dynamic route, which looks very sporty. Coupled with the headlights, the shape is very sharp. The car is equipped with LED daytime running lights, etc. Coming to the side of the car, the body size of the car is 4740MM*1890MM*1530MM. The car adopts stable and atmospheric lines, which gives people a very dynamic feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, the rear of the car looks very sharp, and the taillights present a clean and refreshing design style, creating a good gas field.

When I came to Yidong EV, the front face of Yidong EV looked very fashionable and elegant, which made people feel very simple. The steering wheel of the car is well designed, equipped with functions such as manual adjustment of the steering wheel up and down, and the shape is angular. From the central control point of view, the design of the center console is reasonable, which makes the interior style impressive, and the overall design of the central control is very good. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents a concise design style and looks strong in science and technology. The car uses imitation leather seats, which are wide and thick, and are basically enough for daily use.

Yidong EV matched gearbox, 120KW, 245N.m, with good power performance.

Yidong EV is equipped with traction control (ASR/TCS, etc.), USB,Type-C interface, uphill assist, rear reversing radar, remote control key and other configurations, which can be said to be quite satisfactory.

This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car. If you like this car, don’t hurry to learn more about it!

Real shot Audi A8L Horch version： take 3.0T V6 power! Challenge the D-class executive sedan ＂First Brother＂？

When it comes to executive-class cars, most people will think of Mercedes-Benz’s S-class. If the S-class goes up, it is the Maybach S-class. The BBA player competing with the Mercedes-Benz Maybach S-class previously only had the 760Li with the highest configuration of the BMW 7 Series. Therefore, it seems that only Mercedes-Benz has grasped the D-class executive car market in the 100-3 million yuan range. But Audi also made a move last year, not to be outdone, and the Audi A8L Horch version came into being. Recently, we obtained a set of real pictures of the vehicle and introduced this model to you.

In terms of appearance, the Horch version has a great improvement in appearance compared to the ordinary version. The vehicle features a large-sized polygonal air intake grille, a combination of a straight waterfall type and a horizontal bar, and is wrapped in chrome plating, providing a strong sense of luxury.

The lamp groups on both sides use family bending shapes, and the digital matrix LED light source is used in the lamp cavity, with a "feather" structure, and the visual effect after lighting is good.

The front enclosure is a trough design, with a large opening and closing angle. The chrome-plated kit in the fog lamp area and the front shovel part shows fashion without losing calmness and luxury.

The side of the car body, with an almost straight waistline, gives the new car a slender and graceful line, creating a luxurious atmosphere.

The front fender is marked with the word "Horch" on the side, and the "H" LOGO nameplate is placed at the C-pillar position to highlight the identity of the new car and match the top-level positioning of the commercial vehicle. The exclusive chrome-plated decorative combination "Maybach Same" chrome-plated 20-inch wheels add a sporty atmosphere to the luxury.

In terms of size, the new car is positioned as a large car, with a length, width and height of 5450/1945/1486mm respectively, and a wheelbase of 3258mm. This size also provides a guarantee for the comfort of the riding space.

In terms of the tail, equipped with Audi OLED through the tail light, the modification of the slender chrome line broadens the visual effect of the entire tail. The exclusive Horch "logo is added to the lower surrounding position, the tail line is relatively round, and the hidden exhaust wrapped in chrome is decorated with a strong business atmosphere.

In terms of the interior, the cockpit uses a classic "T" symmetrical center console, with a 10.1-inch + 8.6-inch dual LCD central control screen, a four-spoke multi-function steering wheel and a unique electronic gear, which is calm and technological. In terms of seats, it is a four-seat layout common to mainstream D + class flagship models, and a large area of the interior is matched with leather and solid wood to highlight the visual luxury.

In terms of configuration, the new car comes standard with segmented panoramic sunroof, HUD head-up display system, reversing image, 360 ° panoramic image, fixed speed cruise, adaptive cruise, full speed adaptive cruise, L2 level assisted driving, automatic parking entry, HAC uphill assistance, variable suspension adjustment (soft and hard + high and low), air suspension, electric suction door, electric rear tailgate, induction rear tailgate, intelligent remote control key, keyless entry, keyless start, mobile phone wireless charging, 110V/220V/230V power socket and other functions.

In terms of safety configuration, the new car is equipped with active braking, tire pressure monitoring system, parallel assist, fatigue driving prompt, road traffic sign recognition, lane keeping assistance system, lane centering, lane departure warning, forward collision warning, reversing car side warning, DOW door opening warning, ABS anti-lock braking, EBD/CBC braking force distribution, EBA/BA brake assist, TCS/ASR traction control, ESP/DSC body stabilization system, front main/passenger seat airbags, front side airbags, front main driver’s seat knee airbags, side air curtains, passive pedestrian protection, ISOFIX child seat interface and other configurations.

In terms of comfort, the new car features a front/rear seat massage function with 8 different massage modes, a B & O high-end audio with a hidden liftable acoustic prism, a rear vanity mirror, a thick velvet carpet at the bottom, and a panoramic sunroof with a wider view, a Horch embroidered logo everywhere, a luminous welcome threshold, a diamond-textured embossed high-end leather cover, and an additional double-layer seat sponge filling. Even the rear foot massager is quite thoughtful, fully combining comfort with a luxurious atmosphere.

In terms of power, the new A8L Horch Founder Edition is equipped with a combination of 3.0L twin-turbocharged V6 engine and 48V light hybrid system, with a maximum power of 340 horsepower and a maximum torque of 500 Nm. It matches the 8AT gearbox and Quattro four-wheel drive system, taking into account power performance and fuel efficiency. Taking into account the needs of luxury cars for ride comfort, in the initial stage, the additional intervention of the electric drive part can effectively improve the power response.

Lantu car, it is difficult to support Dongfeng’s high-end dream

Even though Dongfeng Group’s top resources are integrated, the facts show that it is difficult for Lantu Automobile to support Dongfeng’s high-end automobile brand dream.

Image Source: Car Story/Photo

Text | Car Fiction, Fig

On August 12, Lantu Auto announced on its official account that "from now on, the purchase of Lantu FREE in Hubei Province can enjoy a comprehensive cash subsidy of 30,000 yuan from the local government".

Going back one month, on July 16, according to Hubei local media "Hubei Daily", at the "Lantu Dreamer Central Enterprise Bulk Purchase Signing Ceremony and High-end New Energy Electric Vehicle Development Forum" held that day, Lantu Automobile signed a purchase order for a total of 6,000 Lantu Dreamers with central enterprises and provincial state-owned enterprises in Hubei.

In just two months, it was the collective procurement of local state-owned enterprises and the support of local car purchase subsidies. These "off-the-shelf moves" showed that Lantu Automobile was "anxious" about the status quo that it could not open up the situation at the end point of the market. At the same time, it also showed that Lantu Automobile could not support Dongfeng’s high-end dream.

Image Source: Car Story/Photo

The business strategy is not clear, and the market performance is sluggish

On the official website of Lantu Automobile, there is an introduction to the Dongfeng Group, which it belongs to: "53 years of car manufacturing and precipitation, ranking 85th in the world’s top 500, with 20 years of accumulation of new energy technologies, and infinite strong partners. In 2020 alone, the total number of invention patents reached 2,391, ranking first in China’s vehicle group."

This was in the early days of Lantu Automobile’s establishment, and such a hard-core introduction was undoubtedly a plus for the new brand. At least it was helpful in winning consumers’ trust in this new brand. However, this introduction today has undoubtedly become the "magic mirror" of Lantu Automobile.

Even though Dongfeng Group’s top resources are integrated, from the perspective of the operation performance of Lantu Automobile, not only has it failed to convert the huge energy given by Dongfeng Group into its own market competitive advantage, but today, it still relies on its background resources to support its face.

Perhaps, from the perspective of its establishment time, Lantu Automobile, which has just been established for two years, is still a "newcomer", and it is too early to characterize it now. But it must be known that today’s automobile market is no longer in the era of traditional oil vehicles, as long as it can withstand it, it will have a day to come. Under the background of the current industry’s accelerated transformation to "electrification", as "new players" continue to join, for the consumer market, not only are the models available for users to choose rapidly increasing, but "new concepts and new ways to play" that are different from the past are also emerging one after another. The market is huge, but the opportunities have not changed.

Li Xiang, chairperson of Li Auto, has said in public on several occasions that "[Li Auto] has only one chance to play", noting that if one fails, there will be no chance to play again. "Even if you raise money, it’s useless because the suppliers won’t play with you anymore – that’s the one thing we fear the most."

In fact, this sentence also applies to all "newcomers" in the car industry, including Lantu Automobile.

According to the latest sales data, in the past July, Lantu Automobile sold 1793 vehicles. This sales performance is only 17.2% of Li Auto, which also uses the extended range route, and 22.97% of AITO.

From January to July, the cumulative sales volume of Lantu Automobile was 8671 vehicles. Only 28% of the annual sales target (31,000 vehicles) after the reduction was completed. Such a market performance is obviously not optimistic.

At least from the point of view of the cards, it is difficult to say that Lantu Automobile’s first license is successful. Of course, backed by the big Dongfeng Group, Lantu Automobile will naturally not encounter the supply chain problems that Li Xiang worried about earlier. But from the fact that Lantu Automobile has resorted to "off-the-shelf tricks" such as large local subsidies and centralized procurement by state-owned enterprises, it can be seen that the management of Lantu Automobile has entered a technical poverty in dealing with the current predicament.

When the monthly sales volume is expanded, it is not difficult to see the dismal state of Lantu Automobile’s business.

Data show that in the first six months of this year, Lantu sold 1,553 vehicles, 604 vehicles, 1,400 vehicles, 1,049 vehicles, 906 vehicles, and 1,202 vehicles respectively.

In an interview with Shell Finance, auto analyst Zhong Shi pointed out that "high-end electric vehicles are for a small number of specific groups of people to experience new technologies. The full set of brand hype and market operation are completely different from traditional cars. It is very difficult for managers who are used to the operation of traditional car companies to make sharp turns to adapt. It is impossible for traditional car companies to change their genes casually."

In contrast, whether it is "Wei Xiaoli", the head camp of the new car-making forces, or "Ask the World AITO", the various ways that Lantu Auto has operated for two years are more like an "old-fashioned" traditional car brand, and it does not see the attributes of being a "high-end smart electric brand".

So much so that since the launch of the brand in July 2020, Lantu Auto has still not had a clear imprint in terms of brand tone building.

In the end point market visit, the car story learned that there is still a considerable proportion of consumers who do not know "Lantu Automobile", and many consumers are unfamiliar with the Lantu Automobile LOGO. Even if there are consumers who know this brand, most of them will use "a brand new to Dongfeng" and "an extended range car imitated by Dongfeng Ideal Lane" to express their awareness of Lantu Automobile.

In sharp contrast, most consumers can clearly express the brand imprint of "Li Auto – focusing on home use, NIO – focusing on services, XPeng Motors – focusing on intelligent driving, and asking the world AITO – Huawei car" at the first time.

This also shows that the team of Lantu Automobile has lacked a strategy at the brand level in the two years since its establishment, or the related work has been basically ineffective.

At the Yabuli China Entrepreneur Forum 2021 in June last year, Wang Chuanfu, chairperson and president of BYD, told "new players" that the cost of time was important. "Maybe losing five billion is not much, but you lost three years, how much is that three years worth? You can’t buy it with money."

At the moment, I don’t know how Lantu Motors will interpret the past two years.

In addition, only 28% of the annual target was achieved in the first seven months, and it was also a revised sales target, which also shows that the Lantu Automotive management team has a cognitive bias towards the competitiveness of its products and the market conditions in which it operates.

At present, for Lantu Automobile, the core key to turning around the decline is the lack of a helm like "Li Xiang, He Xiaopeng, Li Bin" with a clear strategic thinking of development. At the worst, it is necessary to have at least one hard-working "salesperson" like Yu Chengdong.

Image Source: Car Story/Photo

The product force is mediocre, and the spontaneous combustion accident needs to be explained

Although in terms of brand positioning, Lantu Automobile is positioned as Dongfeng Group’s "high-end smart electric" brand. But in terms of product strength, the current models are obviously not very close to "high-end".

After flipping through the official website of Lantu Automobile, it was noticed that Lantu Automobile’s more dissemination still stayed in traditional fields such as vehicle testing and body safety. However, there is little mention of "smart electric vehicles", such as "smart cockpit" and "intelligent assisted driving".

The only battery technology that was singled out for amplification ended up being overturned.

On March 1, at a media event, Lantu Automobile highlighted the battery technology used in Lantu’s first mass-produced model, the Lantu FREE. According to its introduction, the Lantu FREE battery can achieve the "three no principles" including "no smoke, no fire, and no explosion" after passing the safety inspection.

Image source: Landmap Automotive

In addition, Lantu Automobile also publicly claimed: "Lantu Automobile’s self-developed high-safety battery PACK solution, the industry’s first three-dimensional thermal insulation technology, and the original battery safety detection and early warning model", "Lantu FREE uses five battery safety structure designs to create full-scene safety of battery packs", "Lantu FREE battery safety zero anxiety", "Lantu Automobile shows the leading level of the new energy model battery pack thermal diffusion management industry".

What was rather embarrassing was that the bragging voice on the front foot had just fallen, and the video of an open flame spontaneously igniting in the position of the battery pack of the Lantu FREE chassis on the back foot spread all over the Internet.

Image source: Video screenshot

On June 27, according to a video circulating on the Internet, a Lantu FREE had a burning accident that day. Through the video taken at the scene, it can be clearly seen that the fire of the Lantu FREE is located at the bottom of the vehicle, which is where the battery pack is located.

After the accident, Lantu Automobile only said that "the accident did not cause damage to people or surrounding property, and has provided users with a solution to travel by car. The task force has rushed to the scene to investigate and deal with it, and the results of the accident investigation will be announced in detail as soon as possible."

Since then, Lantu Automobile has never updated the results or progress of the investigation into the incident. As if the accident had never happened. In response, the car novel called Lantu Automobile 400 to inquire about the progress of the investigation into the open fire accident. The answering staff responded in a panic that it was "still under investigation."

Although the domestic performance is mediocre, the cause of the fire involving vehicle safety has not yet been identified, but these do not seem to affect the "flying" mood of the management team of Lantu Automobile.

According to the official website of Landmap Automobile, on July 8, Landmap Automobile officially announced its entry into the overseas market.

Lu Fang, chief executive of Lantu Automobile, said: "Created in China is becoming the core competitiveness of China, giving Chinese cars the strength and confidence to look at the world. While Lantu Automobile continues to explore the domestic market, it is also fully committed to the vast international new energy market, and is committed to becoming a leader in high-end electric vehicles."

Image Source: Car Story/Photo

As Lu Fang said, "Created in China is becoming China’s core competitiveness, giving Chinese cars the strength and confidence to look at the world head-on." I just hope that Lantu Automobile can think thrice before acting. Before making the basic skills solid, it may as well take a small step first, and not drag down the good reputation that China’s new energy vehicles have just established in overseas markets.

On July 19, according to a report by "Dongfeng Toutiao", a subsidiary of Hubei Dongfeng Newspaper Media, entitled "Adjustment of Leadership Team Members of the Two Units", on the afternoon of July 18, the Dongfeng Party Committee announced at the cadre meeting held by Lantu Automobile that Lu Fang would no longer serve as the Chief Technology Officer (CTO), a position held by Wang Junjun, deputy director of the DONGFENG MOTOR CORPORATION Technology Center.

In addition, Qin Jie served as a temporary party committee member and party secretary of Lantu Automobile; Liu Mingjiao served as a temporary party committee member, disciplinary committee member, and secretary of the disciplinary committee of Lantu Automobile; Gong Xuesong and Shao Mingfeng served as assistant general manager of Lantu Automobile.

Whether Dongfeng can save the crumbling Lantu car through this personnel change is still unknown, but in the car novel, whether a ship can drive out of the storm zone, the "helmsman" who controls the direction is very crucial.

EV Morning News ｜ GAC Aian raised 18.30 billion yuan; Lei Jun said that the success of Xiaomi automobile needs annual shipments of 10 million vehicles; Sanya exchange tram maximum 10,000

1.GAC Aian raised 18.30 billion yuan, breaking the industry’s largest single private placement record

On October 20, GAC Group released the "Guangzhou Automotive Group Joint Stock Company Announcement on the Progress of Capital Increase and Share Expansion of its Subsidiary GAC Aian". The announcement shows that GAC Aian was publicly listed on the Guangzhou Industrial and Trade Exchange, implemented capital increase and share expansion, completed the A round of financing, and introduced 53 strategic investors. The total amount of financing was 18.294 billion yuan, setting a new record for the largest single private equity financing in the domestic new energy vehicle industry. After the completion of the capital increase, Aian’s valuation was 103.239 billion yuan, which is the highest valuation for unlisted new energy vehicle companies in China. GAC Group still directly and indirectly holds 76.89% of the shares of GAC Aian and is the controlling shareholder.

As of the announcement date, all investors have completed the signing and payment. This round of financing was jointly led by PICC Capital, Nanwang Nengchuang, Guodian Fund, Shenzhen Venture Capital, CITIC Jinshi, Guangzhou Industrial Investment Group or its funds/institutions.

Source: First Electric Network

2, Lei Jun: Xiaomi car success needs to be among the world’s top five, annual shipments 10 million

On October 18, Lei Jun recently tweeted his vision for Xiaomi Auto: Xiaomi Auto needs to be in the top five in the world for success, with annual shipments of 10 million vehicles. At the same time, Lei Jun also said that "when the electric vehicle industry reaches maturity, the top five brands in the world will occupy more than 80% of the market share".

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Source: First Electric Network

3. The country’s first optical storage and charging inspection intelligent overcharging station was put into use in Fujian

According to CCTV coverage, on the 17th, the country’s first optical storage and charging inspection intelligent overcharging station was officially put into use in Ningde, Fujian. This is the first standardized intelligent charging station in the country that uses full DC microgrid technology to integrate charging piles and energy storage. It can effectively solve the problems of electric capacity expansion, fast and safe charging, and battery health detection in the process of rapid development of new energy vehicles.

Autohome

Source: CCTV News

4, need to sign a service agreement, Sanya exchange tram maximum 10,000

A few days ago, we learned from the Sanya Science, Industry and Information Bureau that from now until March 31, 2023, Sanya will give a layer-by-layer subsidy for the promotion of new energy replacement vehicles, with a maximum subsidy of 10,000 yuan for a single car.

The policy emphasizes that the subsidy is targeted at the actual users of electric replacement mode vehicles newly purchased in Hainan Province from September 17, 2022 to March 31, 2023 and registered and licensed in Sanya City. The declared model must be the electric replacement model in MIIT’s "Road Motor Vehicle Manufacturers and Products Announcement". The electric replacement vehicle needs to obtain a special number plate for new energy vehicles and connect to the new energy vehicle supervision platform of Hainan Province before April 30, 2023; the electric replacement vehicle also needs to sign a power replacement service agreement with the local power replacement operation agency in Sanya City.

Source: Sanya Science, Industry and Information Bureau

5. The price is 894,900 yuan, and Volvo’s new XC90 T8 plug-in hybrid version is listed

Recently, Volvo’s new XC90 T8 plug-in hybrid version was officially launched, priced at 894,900 yuan. The new car continues the 2.0T plug-in hybrid system, with a comprehensive maximum power of 335kW and an official zero-hundred acceleration time of 5.4 seconds.

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Source: First Electric Network

Avita has opened nearly 60 direct-operated stores, covering more than 20 core cities

On October 20, Avita Technology announced that its directly-operated stores have been located in nearly 60 stores nationwide, covering first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, as well as more than 20 new first-tier cities such as Chengdu, Chongqing, Hangzhou, Changsha, Ningbo, Zhengzhou, Wuhan and Nanjing. Since the opening of the first store on August 8, it has rapidly expanded to nearly 60 stores in dozens of cities in just 2 months.

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Source: First Electric Network

7, pre-sale 200,000, FAW Toyota bZ4X will be listed on October 25

We learned from FAW Toyota that its new mid-sized pure electric SUV bZ4X will be launched on October 25th. Not long ago, FAW Toyota adjusted the pre-sale price of bZ4X, from the original 22-300,000 yuan subsidy pre-sale price, adjusted to 20-290,000 yuan. The new car is based on Toyota e-TNGA pure electric exclusive architecture, and the maximum cruising range of CLTC comprehensive working conditions is 615km.

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Source: First Electric Network

8. Unveiled in 2023, the latest spy photos of the new Porsche Taycan

Recently, some overseas media released a set of spy photos of the new Porsche Taycan. The new car will be optimized in terms of appearance and interior, and it is possible to launch a more powerful model on the basis of the original model. It is expected that the new car will be officially unveiled in 2023.

Source: Aika Automobile

9. Envision Power has won an order for BMW cylindrical batteries to start production in the United States in 2026

On October 19, the BMW Group announced a long-term cooperation with Envision Power, a battery technology company under Envision Technology Group: Envision Power will provide high-performance, high-safety and zero-carbon power battery products for BMW’s new generation models, fully supporting the BMW Group’s goal of electrification, digitalization and sustainable transformation.

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Envision Power also announced that it will build a new zero-carbon battery factory in South Carolina to provide products for BMW, with a planned capacity of 30GWh and production in 2026. This is another super factory after Envision Power built the Kentucky factory in the United States to support Mercedes-Benz’s electrification transformation.

Source: Vision Dynamics

10. Wei Brand will launch a six-seat SUV and create a new car naming and front styling with users

On the evening of October 19, Wei brand officially announced that for the naming and front shape of the new flagship six-seat smart SUV, Wei brand sincerely invites customers engagement. The six-seat SUV has been officially registered in the MIIT new car declaration catalog on October 14. There are a variety of options for the middle net and rear logo of the model. At the same time, the body parameters and some power information have also been announced.

Source: First Electric Network

11. General Motors is considering launching Hummer brand medium-sized plug-in hybrid pickup trucks

According to foreign media reports, according to people familiar with the matter, GM is considering adding a mid-size electric pickup truck to its Hummer brand model lineup to meet market demand for low-emission vehicles.

GM is considering launching Hummer brand mid-sized plug-in hybrid pickup truck

The smaller electric Hummer, a design concept proposed by GM’s California studio, is likely to go into production and is considered a priority by GM, which has already started production of a large electric Hummer pickup truck and will begin production of a full-size SUV early next year, according to people familiar with the matter who spoke on condition of anonymity.

Source: Gaishi Automotive

Whether WeChat gives Tik Tok a ＂bright red card＂ is a monopoly or unfair competition is controversial.

　　A few days ago, Tik Tok said that new users could not log in to Tik Tok normally with the authorization of WeChat, because there was a problem with the login service provided by WeChat open platform, which caused troubles to the common users of Tik Tok and WeChat. According to people close to Tencent, WeChat’s move is "based on platform rules and consideration of protecting users’ privacy".

　　At the beginning of the new year, Tik Tok released the video social App "Duoshan", and it was soon discovered that the download link was blocked by WeChat on the grounds that "the webpage contains unsafe content".

　　As of press time, Tencent officials did not respond to this matter. However, on January 26th, WeChat issued a notice on "Handling of Recent Induced Violation and Malicious Confrontation", which explicitly prohibited the testing and induced behavior of external links, and specifically named the offending apps including today’s headlines, Tencent’s Didi Chuxing, JD.COM and so on.

　　Is it suspected of unfair competition?

　　On January 23, the relevant person in charge of Tik Tok said in an interview with the media that WeChat has the value of hydropower infrastructure. At present, there are more than 200 million users who use WeChat accounts to log in to Tik Tok alone. Once WeChat is unilaterally banned, it will have a greater impact on users.

　　Cong Lixian, a professor at the School of Intellectual Property of East China University of Political Science and Law, holds different views on the "infrastructure theory". He told the "Legal Daily" reporter that under normal circumstances, basic telecom service providers are considered as basic network service providers. Facebook and Twitter have a very large market share in the United States and have never been recognized as infrastructure.

　　Earlier, Zhang Xinnian, a Beijing lawyer, said in an interview with the media that if Tencent unilaterally terminated Tik Tok’s WeChat authorized login, it would be suspected of damaging the normal choice rights of Tik Tok operators and consumers, which could be considered as unfair competition.

　　Cong Lixian believes that in the market economy, whether it is compatible with other people’s products or services is usually the result of free competition, and deciding whether it is compatible is also a voluntary choice for operators to maximize their interests. Whether incompatible behavior constitutes unfair competition as stipulated in the Anti-Unfair Competition Law depends on whether the operator is malicious.

　　"Based on the protection of personal information and the protection of corporate commercial resources, it is understandable that WeChat carries out necessary management and does not involve malicious incompatibility; Wechat and Tik Tok can still be installed and run on the same device, and they are not compatible. Moreover, in addition to WeChat account, Tik Tok users can also choose to log in to Tik Tok by means of mobile phone number, headline account, etc., not just relying on WeChat account login. " Cong Lixian said that this is a normal enterprise competition, and moral kidnapping should not be used to accuse normal business operations.

　　Kong Xiangjun, dean of the Institute of Intellectual Property and Competition Law of Shanghai Jiaotong University, said in an interview with the Legal Daily that compatibility is not only the operator’s choice, but also may be based on various reasonable factors such as safety and efficiency. Compatibility and incompatibility are common phenomena on the Internet, and forced compatibility is not only impossible, but also harmful. We should not only adhere to the principle of freedom of competition, but also limit the scope of "malice".

　　"As far as this incident is concerned, if Tik Tok has a variety of options for users’ access channels, a certain platform operator has no obligation to open up. Whether or not to open the platform is usually the freedom of competition of operators, and the law only restricts the competitive behavior of monopoly operators. Wechat’s termination of authorized login will objectively bring inconvenience to Tik Tok users, but this benefit has not yet risen to the legal level, more like a ‘ Reflective interests ’ That is, if it is good to log in with WeChat account, it will cause some inconvenience if it cannot be used. However, this benefit is the reflective benefit brought by the previous login. The benefits felt by the parties are not real benefits, so it is difficult to claim rights. " Kong Xiangjun said.

　　Internet industry is cautious about monopoly.

　　Accusing the monopoly of WeChat is the voice that the headline department has made many times. The relevant person in charge of headlines once pointed out in an interview with the media: "The core lies in the rapid development of headline products, including Tik Tok, which has shaken Tencent’s monopoly position and commercial interests."

　　So, does WeChat’s behavior constitute a monopoly? Article 3 of the anti-monopoly law stipulates that monopolistic behaviors include: the operators reach a monopoly agreement; Operators abuse market dominance; Concentration of operators that have or may have the effect of eliminating or restricting competition.

　　Sheng Jiemin, a well-known expert in anti-monopoly law and a professor at Peking University Law School, said in an interview with the reporter of Legal Daily that in fact, the determination of monopoly status is very complicated, and in judicial and law enforcement practice, it is necessary to be very cautious about the determination of "abuse of market dominance" by enterprises.

　　"Many people think that a large market share has a monopoly position, but it is not. To judge whether an enterprise has or abuses a dominant market position, many factors must be considered." Sheng Jiemin said that the rapid iteration of the Internet industry determines the criteria for judging dynamic competition rather than static scale. In addition, Internet companies are trying their best to expand their own scale, and the boundaries of related markets are far less clear than those of traditional markets. In this case, more attention should be paid to market entry, market behavior of operators, impact on competition and other factors.

　　Cong Lixian also believes that it is difficult to define the scope of the relevant market, whether the specific parties in the relevant market are involved in market dominance, and whether the relevant parties are abusing market dominance. "In view of this incident, WeChat belongs to social software and Tik Tok belongs to short video application, and they actually do not belong to the same relevant market."

　　You Yunting, a Shanghai lawyer, told the reporter of Legal Daily that on the issue of monopoly, on the one hand, it depends on whether the operators have a dominant market position, and on the other hand, it depends on whether the consequences of monopolistic behavior have caused subversive changes to the whole competition pattern. "Tencent didn’t block all users in Tik Tok, but just stopped logging in new users’ WeChat accounts, not to mention abusing the dominant market position."

　　Xue Jun, deputy dean of Peking University Law School, told the Legal Daily reporter: "Being unable to log in with WeChat account normally will objectively affect the user experience of Tik Tok users, but it is unlikely to have a long-term and obvious effect of eliminating and restricting competition. Because even if Tik Tok users can’t log in with WeChat account, they can log in by other means. It is still necessary to go deep into the specific legal relationship involved by the parties, and not just look at some big things, otherwise it may be biased. "

　　"This incident is not entirely a bad thing for Tik Tok. In a sense, it is also an opportunity to test the stickiness of Tik Tok users. Enterprises must have a sense of management and cannot pin their business models on the cooperation of others. " Xue Jun said.

　　Information security attracts netizens’ attention

　　Although Tik Tok has repeatedly denied "acquiring the WeChat relationship chain" in this storm, the discussion on the relationship chain has not stopped.

　　Weibo user "Nutritionist-Guo Lin" said, "My Tik Tok has not been bound to WeChat. Today, I downloaded Duoshan, logged in with Tik Tok, and saw that many friends recommended are WeChat friends … … I feel that Tik Tok is very unsafe. ".

　　On January 25th, Zhou Tian Finance reported that the code screenshots obtained from the industry showed that today’s headline adjusted the Cookie of WeChat browser and sent it back to today’s headline server. It is speculated that the headline is likely to obtain the WeChat friend relationship chain in this way. According to the screenshot, the headline extends the life cycle of Cookie in WeChat browser to 10 years, while in the industry, such cycle is usually about a few days.

　　Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes that in the era of big data, respecting users’ right to choose and privacy is an eternal theme. Taking the case of using Sina Weibo user information illegally by Pulse as an example, the court held that protecting user information was an important basis to measure the legitimacy of the operator’s behavior, and finally decided that Pulse constituted unfair competition.

　　Zhu Wei said that enterprises should give priority to personal information security and privacy protection from the perspective of users. Secondly, under the framework of laws and regulations, reasonable and proper use of data can bring better product experience to users.

　　You Yunting added that in addition to the platform side, users should also raise their awareness of self-protection. They should try to install products from big companies and not install apps from unknown sources. Permissions related to their privacy must be thoroughly understood before choosing whether to agree or disagree, and synchronization functions must not be abused. Reduce the possibility of personal information disclosure through good use. (Reporter Han Dandong Luo Congran)

Daily broadcast fashion fell 5.03% to 11.33 yuan／share.

On January 29th, the daily broadcast fashion fell by 5.03% to 11.33 yuan/share at 13:17, with a turnover of 35.2564 million yuan, a turnover rate of 1.28% and a total market value of 2.704 billion yuan.

According to the data, Nippon Fashion Group Co., Ltd. is located at No.98, Rongyang Road, Zhongshan Street, Songjiang District, Shanghai. Its main business is clothing enterprises. With innovation and imagination as its core competitiveness, it forms a creative production relationship of symbiosis, communion, coexistence and sharing through sustainable business organization form and individual independent and free value. The company is not only committed to its own globalization and internationalization strategy, multi-brand, high-quality and market-leading strategy, but also actively promotes the benign development of industrial ecology, transforms fashion art culture into good design, provides solutions for a better city life, and undertakes social responsibilities.

As of September 30th, there were 13,100 shareholders and 18,200 shares outstanding per capita.

From January to September, 2023, the daily broadcast fashion realized an operating income of 699 million yuan, a year-on-year increase of 0.40%; The net profit attributable was 20,765,900 yuan, a year-on-year decrease of 27.14%.

This article comes from: financial circles

Author: A Jun

Reporting/feedback

PC players are going to win again？ March boutique end-game inventory： blue agreement, launched in ancient century war.

After February, when there were many masterpieces, players must still be wanting more. As a rare game year for several years, players will also welcome many interesting heavyweight works in March.

Today, let’s take stock of these boutique end-games that met with players in March.

"Blue Agreement" Japan Test

The Blue Agreement, known as the "Japanese Protogod", will start the internal test in late March. This internal test is the first test since the large-scale revision of the game. It was scheduled to be tested at the beginning of the year, and later it was decided to skip the ticket until March.

"Blue Agreement" is a two-dimensional animation-style action MMORPG developed by Project Sky Blue, which was jointly established by Bandai Nanmeng Palace Online and Bandai Nanmeng Palace Studio. Up to now, it has taken five years to develop it. Because of its cartoon rendering style, it was also dubbed by many players as the "original god" of Japan at the beginning of its publication.

However, there is still a big gap between the game and the original God, and the game is more similar to MMORPG such as FF14. There is no occupation restriction in the Blue Agreement. Players can change their corresponding occupations and skills by switching weapons, and at the same time, players can use different weapons to develop them, thus achieving different combat effects.

Interested players may wish to pay attention to the follow-up test results of the game.

Hanbok "The War of the Ancient Century" went online

The multi-platform MMORPG new work "Ancient Century War" based on the IP of Ancient Century will be launched in South Korea on March 21st.

As a MMORPG, The War of the Ancient Century tells the story of the period when many races of the original "The Ancient Century" settled in the mainland of Noia after the extinction of the original mainland. During the game, players can not only explore in the vast open world of seamless maps, but also fight with other players without worrying about the influence of equipment.

Judging from the previously published gameplay information, the game supports multi-dimensional combat gameplay in the ocean and land, allowing players to experience a full range of war perspectives.

Because the game adopts the mode of PC and mobile communication, the game may be more mobile in content, which may have a certain impact on the player experience.

Wolong: The Fall of Heaven

This work on the theme of the Three Kingdoms, which was released on March 3, triggered a heated discussion among players once it was announced. After all, it is a work related to our culture, and many players are also looking forward to the real face of the game.

As a new work developed by the production team of Benevolence King, this novel Wolong continues the style of its soul game, and carries out a lot of overhead treatment on the theme of the Three Kingdoms, and combines many famous military commanders in the Three Kingdoms period with monster beast elements to design many monsters, transformations and characteristic moves.

Due to certain operating threshold, the experience of players is quite challenging, and this game is also one of the most worthwhile games for players to experience in March.

Resident Evil 4: Remastered Edition

Resident Evil 4: Remastered Edition, which will be launched at the end of this month, is also the most worthwhile game for players to experience in March. Since Capcom restarted the Resident Evil series, the repeated versions of the series have been unanimously recognized by players.

Nowadays, Resident Evil 4, the most classic in this series, will also usher in a remastered version. This version not only preserves the essence of the original play, but also makes up most of the pictures, details and playable parts. From the previous announcement, Lyon not only added MP5 submachine guns, but also added new weapons such as crossbows.

In terms of picture quality, Resident Evil 4: Remastered Edition still maintains the super-high picture quality of recent generations of remastered editions, which is also a great evolution for the original. In addition, in order to make the game more scary, the game will also change the enemy’s appearance structure and order, and adjust the opening part of the game to night.

At present, the work has been confirmed to log on to many platforms such as PC/PS5/PS4/XSX, and it is not enough to go to Paul.

Lysa’s alchemy workshop 3

On March 24th, Glorious’s new series of alchemy workshops, Liza’s alchemy workshop 3, will be officially released, and players can enjoy Miss Liza’s legs again.

This work is the third in this series, and the game depicts the last adventure of Lesha and others. Liza’s new adventure began with the sudden emergence of the Mystery Islands. Leisha and others who live in Keken Island suddenly learned that there were unknown islands off the coast and quickly went to investigate-after growing up, Leisha and her companions were about to launch the "last summer adventure". In the game, you can not only see the characters who appeared in the previous work again, but also the new characters who are the key figures in the story.

Compared with the previous two films, there will be two new systems, namely, the building of the alchemy workshop and the cooking, in the new adventure, players can cook at the bonfire in Yuan Ye, which can temporarily strengthen the team and make the battle easier.

Another new workshop building system allows players to build alchemy workshops in various areas as adventure bases. The alchemy workshops can meet the needs of players for blending and rest, and can also get different bonuses according to architectural styles.

The Last Survivor: Part I PC Version

The Last Survivor: Part I is a role-playing action game with the theme of doomsday, but it is very different from previous games with similar themes. The two protagonists have distinct personalities, and they will do whatever it takes to survive. Although there are mutant monsters in the game, they are also the main cause of the end, but most of the battles in the game are with humans.

The Last Survivor is a very popular classic. No matter whether you have heard its fame or notoriety, you should not be unfamiliar with it. Fortunately, the plot of the first part does not contain any parts that make fans uncomfortable, so players can experience it with confidence.

"The Last Survivor: Part I" is a reprint of the first generation of this series. This version retains the original gameplay content, greatly optimizes the screen and operation experience, and is no longer exclusive to the PS platform. PC players can also play on the Steam platform.

Due to the recent popularity effect of the live-action drama "The Last Survivor", the sales volume of this version has ushered in a huge increase, and both the PC version and the PS4 version have reached a sales increase of 2 times or even 3 times, so Sony is making a profit.

However, at present, we don’t know whether there will be adaptations or new content added to the game. Friends who have already played the first generation can consider waiting and seeing first.

The above is the end tour that we took stock of for you in March, including both classic masterpieces that players are looking forward to and innovative online games in Japan and South Korea. Interested players must not miss this month’s wonderful works.

The beauty industry broke out in double 11, and the key is to do these four things well ｜ Course dry goods

Every year in double 11, it is an excellent opportunity for brands to seek a breakthrough and make a comeback. However, how to grasp the opportunity of Big Promotion and successfully deal with the fierce competition and many challenges of Big Promotion is also a difficult proposition for many brands.

At present, the overall competition in the beauty industry is accelerating, the transformation penetration rate of e-commerce platforms is high, and the market forecast continues to be optimistic. At the same time, the industry is facing the pain points of strong stock competition, fast iteration of new products and difficulty in building explosive products, and needs to find ways to break the game.

On September 26th, Yicai Business School, together with CBN, Rookie, Golden Mai Award and DT Business Watch, jointly launched a double 11 Global Salon for Beauty Industry. Big coffee and brand traders in the beauty industry dismantled the double 11 business methodology of businesses on all platforms around the "global" keywords of the beauty industry, from planting grass, promoting and fulfilling contracts.

existContent grass planting linkA financial business school combs the rule changes and methodologies of different platforms to help businesses find targeted content strategies and improve the certainty of planting grass;

existLaunch promotion linkAll platforms are constantly upgrading and improving the promotion tools to help merchants achieve accurate delivery and fast card position in the fierce competition;

existLogistics performance linkWith the help of intelligent tools, merchants can overcome the common pain points in industries with high delivery pressure and high return rate, so as to achieve "cost reduction" by "improving efficiency", optimize service experience and lay a good foundation for long-term business growth.

Content Planting Grass: From Metaphysics to Determinism

At present, the value of content planting grass is self-evident. Yicai Business School’s "Full Platform Content Power Evaluation Report" proposes that content planting has three core values:

  • In a world where products are in surplus and demand is insufficient, brands provide consumers with use value, emotional value and social value through goods and content.

  • The strong linkage between platforms is subject to many restrictions. Data fragmentation cannot precipitate consumer assets, and brands can cross platform barriers by forming cognitive anchors through content.

  • The content runs through the whole life cycle of brand products, from R&D naming to trial sale, notes, short videos, live broadcasts, questions and answers, which are interlocking and fully infiltrated.

However, the common pain point of merchants in planting grass is the contradiction between the uncertainty of consumer demand and the certainty of business.

In order to optimize the operation, reproduce the effect and summarize the methods of planting grass, and build a bridge between the "metaphysics" of content and the controllability of business, Yicai Business School puts forward the following five suggestions:

1) Amoy e-commerce: It is certainty to follow the trend of platform traffic configuration.

In addition to "browsing" and "Taobao live broadcast", the content position of Taobao e-commerce permeates the whole App in the form of fragments, covering the consumer’s decision-making link based on the consumer’s mobile line.

This year, in the three major content positions of short video, live broadcast and content-based stores, the new changes in Taobao are:

  • short video: guess what you like on the homepage, and the proportion of short videos is increasing. From the beginning of 2021 to the middle of 2022, the proportion of short videos in the first page increased from 7% to 15%, and reached more than 30% by the end of 2022, and the current proportion has reached 50%. In the search results, short video forms are becoming increasingly diverse.
  • live-streaming: The main indicators range from "transaction" to "transaction+content" to increase the attractiveness of traffic. Moreover, during the period of June 18, 2023, the online "reward purchase" and reward function were launched, adding new profit methods for non-professional content anchors with goods.
  • Content shopThe store was revised to form the homepage of the complete content, which was automatically divided into three columns: Notes, Explanations and Live Broadcasting. "Store number integration" was fully launched, and the new store model "video content store" was fully upgraded.

Therefore, merchants need to closely follow the traffic allocation principle of the platform, plant grass and harvest traffic efficiently in various content positions.

2) Tik Tok e-commerce: The whole platform operation is not a cross-platform operation, but a bypass between platforms.

Content platform psychology: start with content gathering users, and then sell users as "commodities" to brands to obtain advertising revenue. When the pressure of commercialization increases, it is necessary to increase the gold content of users’ goods, and collect commissions (that is, "matching" service fees) through matching transactions. Therefore, "popularity flow" must rely on "content beyond expectations" to achieve a balance in the process of "e-commerce consumption".

This year, Tik Tok e-commerce has done two things to improve business certainty:

  • From "looking for goods" in the content yard to "looking for goods" in the shelf yard, the two-wheel drive has led to the growth of e-commerce in Tik Tok.
  • From the content yard GPM (turnover achieved by thousands of exhibitions) to the shelf yard OPM (order volume achieved by thousands of exhibitions), Tik Tok Mall is recreating Tmall’s classic e-commerce system.

3) Little Red Book: The relationship between content certainty and business certainty is reverse thinking.

Xiaohongshu first started as a self-operated e-commerce. Recently, after determining its own business development path, it announced in September this year that it would close its self-operated e-commerce business "Little Oasis" and "Welfare Society". At the same time, the quality live broadcast of Xiaohongshu began to show its edge, and a number of commercial tools and models were launched to accelerate the realization of e-commerce closed loop:

The action of building a closed loop of e-commerce:

  • Measurable marketing effect index: planting grass value

  • Traceable consumer transformation path: AIPS

  • Operational delivery guidelines: KFS (high-quality content detonation → accurate reach and efficiency improvement → enhanced search and acceptance)

Perfecting commercial application tools:

Put forward the crowd inverse funnel model:

The AIPL model of Amoy Department and the A1-A5 model of Shaking Department are all transformed from the pan-crowd to the core crowd, but Xiaohongshu, based on the platform characteristics, first penetrated the core crowd, then continued to break the circle and generalize, and quickly released the brand potential energy with the help of natural word-of-mouth diffusion and commercial traffic.

4) Video number: Uncertainty is the biggest deterministic dividend of content e-commerce

From the perspective of business links, the links of WeChat Ecology are the most complete among content platforms and commercial platforms, with both public and private domains and both content and commercial attributes. Enterprise WeChat, applet, WeChat official account and video number have been interconnected.

Although the official video number has not yet proposed methodology, the user portrait is not accurate enough, and the penetration rate of industry categories is low, on the other hand, it also means that the video number is the blue ocean of the last content business, and it is the biggest dividend period for businesses to explore the layout in advance and find a small closed loop of business.

5) Global: Content certainty has different certainty for different businesses.

Merchants can be divided into four types according to their advantages:

  • Content-based merchants: have strong content production capabilities.

  • Price-oriented merchants: price advantage brought by the ultimate supply chain;

  • Channel merchants: have a large number of offline stores and can form a linkage matrix with the headquarters;

  • Characteristic merchants: products have new and peculiar properties in design and function;

Merchants can judge their own advantage types and find the right content platform to sit in the right place:

All-platform Traffic Layout Strategy of Beauty Industry in double 11

For businesses preparing for double 11, multi-platform traffic layout is not only more opportunities, but also greater challenges. Merchants need to formulate differentiation strategies on different platforms and achieve linkage in the whole region to improve overall traffic efficiency.

At present, the overlap of users of beauty products in Tik Tok and Tmall is low, and the consumption mentality and behavior of users on the two platforms are quite different. And the scale of users in Tik Tok is growing rapidly. Therefore, during this year’s visit to double 11, the two platforms, Tik Tok and Tmall, are equally important for beauty businesses.

In addition to Tmall, Tik Tok and Xiaohongshu, merchants should pay attention to the following three points when making layouts on other platforms:

  • If the search volume of product words and brand words on related tracks increases to a certain extent on other platforms, businesses need to intercept off-site traffic in time.

  • For the traffic that flows back to the platform through search from outside the station, merchants need to trace back the transaction link to find out the composition and distribution of global traffic.

  • In the beauty industry, domestic brands often cut into the whole market from the subdivided blue ocean track. Merchants need to pay attention to consumers’ search behavior on different platforms and find the search words that fit their own brands.

1) Amoy e-commerce: Understand that everything is unbounded and business is bounded.

Business certainty and cost reduction and efficiency improvement are the key words of this year’s Amoy e-commerce. Taobao’s operating tools, through train, gravity Rubik’s Cube and Wanxiangtai, were merged and upgraded to Infinite World this year. By covering seven major Taobao business scenarios and upgrading technology in three aspects, the efficiency of merchants’ delivery was improved.

With the help of all things unbounded, merchants can formulate a full-cycle promotion strategy for explosions during the promotion period.

New product period: take "tag" as the core. With the help of traffic gold card, the keyword search occupation is improved, and at the same time, through the marking and mapping of new products, the precision long tail words are pulled up and the potential of new products is tested. Through the return of IPL crowd, the promotion and transformation of delivery are realized; In addition, the introduction of new products will accelerate the incubation of new products.

growth stage: take "heavy volume" as the core. The keyword plan focuses on the accurate traffic competition of keywords, and carries out accurate crowd impulse for industry category words. At the same time, we will enlarge the accurate crowd, accumulate OAI crowd, continue to expand new passenger flow and accelerate the growth of goods.

outbreak period: take "stability" as the core. Put new and old guests around keywords, undertake the traffic inside and outside the station, and continue to pull new ones; Enhance the growth of the first purchase of new customers through the crowd ark, and the intelligent mode is drained at a low price; Accelerate the activation of joining Laxin and old customers, and maintain the ROI of Laxin and sales.

Secondly, the unbounded world can be used to formulate the strategy of promoting the outbreak of stability.

Water storage period: Take "flow" as the core. Including sorting out the accurate word list of shop categories and continuous updating of SA disk; Accurate tag crowd classification and multi-target combination delivery; Quickly recruit new members.

Preheating period: Take "additional purchase" as the core. Card key words, focusing on words, people, competing products and long tail plan to buy; Crowd ark to enhance interest in new customers’ collection and purchase, crowd supermarket to tap the penetration of people with the same label; Continue to pull new and old members to activate.

outbreak period: take "transaction" as the core. Maximize the transaction with the help of mode intelligence; Promote the global transaction growth of PL people; Continue to achieve new, active and accelerated goods.

2) Tik Tok e-commerce: from the content yard to the shelf yard.

Core methodology: star map+promotion+search+live broadcast

First, throughstar chart, build a content matrix; existPromotion link1. The key index is upgraded from quantitative explosion to qualitative explosion; 2. Star map+hot push concentrated precipitation of A3 population (people of interest); 3. Star map+planting grass to realize quantity guarantee or bidding; 4. After hot push, the crowd portrait is calibrated;

Secondly, with the help of searching after reading, small blue words must appear, etc.search tool, so that consumers can jump from the content field to the shelf field and undertake it well through the product design; Finally, throughlive-streamingThe field completed accurate recall and live harvest.

Double 11’s main points of concern:

RhythmicallyDouble 11’s involution has intensified this year. Compared with other platforms, the pre-sale period started from October 24th, and Tik Tok advanced the pre-sale period to 20th, while the beauty industry started to "scramble" from 15th. Due to the high cost of the third wave of promotion, merchants should seize the first and second bands and do a good job in planting grass.On the goodsThis year, new products and price-competitive goods will get more traffic support.Content fieldThe new form of new content short play deserves the attention of merchants.

3) Little Red Book: From Planting Grass to Searching

There is no doubt about the grass planting and traffic spillover effect of Xiaohongshu, but the confusion of merchants lies in how to accurately measure the delivery efficiency of Xiaohongshu. At present, there is an obvious positive correlation between the people who are deeply interested in Xiaohongshu and the number of people who plant grass effectively outside the station.

Core methodology: point, line and surface

"Wandering" and "searching" are the two main behaviors of users of Little Red Books. Therefore, the merchants planted grass in Xiaohongshu,A key goal is to make the content appear in the search results of the core keyword (track) and get a certain amount of reading. "Search ranking * content penetration rate" has become the key indicator..

Therefore, the planting of grass by merchants in Xiaohongshu can no longer be limited to point-like delivery (B+KF), but should be connected into a line, and the content should be precipitated in a long stream in daily life, so as to obtain a higher ranking in keyword search (S) and finally realize comprehensive long-term crowd asset accumulation (AIPS).

Double 11’s main points of concern:

Keyword search (SOV&SOC)This year, Xiaohongshu extracted crowd packages and related keywords from the beauty industry dimension. Merchants need to optimize brand and product search keywords around the search function.

One-side data rollover: Xiaohongshu encourages brands to upload private crowd data, which makes the positioning of people on the platform more accurate. By dividing the crowd into three categories: potential customers, purchased customers and lost customers, we will expand the brand operation field. Xiaohongshu will encrypt the data uploaded by the brand to protect the data security.

Solve the pain points of logistics performance, and ensure the service experience.

Summing up the experience of several major promotions this year, during the period of double 11 this year, the brand will inevitably face more challenges in terms of traffic, goods and customer service, so as to further realize "reducing costs and increasing efficiency".

1.variation in dischargeUnder the trend of platform competition and consumption degradation, traffic becomes less, more expensive and more difficult. The high cost is partly due to the low flow efficiency.

solutionImproving efficiency is a more effective solution to reduce costs.

2.Goods change: consumers’ first wave of transaction mentality is more mature; Price force orientation and diversification of consumer demand have brought about an increase in order volume.

Solution:

  • Set the goal of refinement and promotion.With the help of the rookie’s joint forecasting ability, merchants can access historical data and combine various influencing factors to make a more refined forecast of the big promotion goal and stocking, so as to increase sales and reduce the return rate, inventory turnover days and warehousing costs.
  • Multi-dimensional thinking about stocking quantity.For the pre-sale business, the merchant can prepackage the order with the help of the rookie, and the user can leave the warehouse in time after paying the final payment. For uncertain orders, merchants can also adopt a semi-package scheme, and after the gifts generated by the order are confirmed, they will be packaged and delivered out of the warehouse, thus ensuring the performance experience.

At present, based on the efficient collaborative network and intelligent routing, rookie can provide the ultimate logistics experience such as pre-sale and speed-up during double 11, thus reducing the return rate generated by logistics links, reducing the cost of main warehouse and bringing positive reputation to users.

3.Consumer change: The decision-making cycle becomes longer and the return rate remains high.Solution:

  • Full link performance monitoring.For packages with overtime risk, the rookie will promptly remind merchants to communicate with consumers, deal with stagnant or lost packages, and warn the aging card.
  • Consumers are unusually active in service.Take the initiative to provide multi-scenario service and DSR evaluation management before the consumer opens his mouth, so as to save the refund for logistics reasons.
  • Merchants have no worries.Through full-link, multi-scene abnormal automatic tracking processing, collaborative compensation complaints service, reduce the pain points of merchants in the whole process of performance.

9 am! AFC executives announced great good news： Congratulations to China Football, and the fans cheered in unison.

On an early morning, at 9: 00 am on October 31st, Beijing time, the future of China football ushered in a turning point. Official website, the Asian Football Federation (AFC), released an important news, which aroused widespread concern and heated discussion from all walks of life. In the meeting between AFC President Salman and Chinese Football Association President Song Kai in Doha, he made it clear that he would fully support the revitalization of football in China.

In his statement, President Salman stressed that he had noticed the firm commitment made by President Song Kai at the China Football Association Congress to promote the reform and further development of China football. He reiterated that AFC will cooperate closely with China Football Association and fully support the revitalization plan of Chinese football.

This statement is undoubtedly a positive signal for China football. Looking back on the past few years, the performance of China football at all levels has not been as good as expected, especially in the arena of the national team, which has repeatedly disappointed fans. However, now the AFC executives personally express their support and are full of expectations and encouragement for the future of China football.

Football fans in China are full of expectation and excitement about this news. They firmly believe that with the strong support of AFC, China football will surely usher in a new development opportunity. People expect the national football team to show a higher level of competition and achieve better results in the future.

Once this news was released, it aroused widespread concern in all walks of life. Many media and fans have commented on this, and it is generally believed that this is a great opportunity for the development of football in China. With the strong support of AFC, China football is expected to achieve a long-awaited rise.

To sum up, AFC President Salman’s statement has opened a new page for the future of football in China. With the full support of AFC, we expect China football to create a more brilliant future and win glory for the country and people. At the same time, we also hope that China football can make continuous efforts to improve its own level and become the pride of the country.

This news is an exciting moment for China football. AFC President Salman’s clear statement has brought a new dawn to the future of football in China. First of all, it shows that China Football Association’s firm commitment in reform and development has been recognized and supported by international football organizations. This kind of international endorsement will provide a strong impetus for China football in terms of policy level and resource support, which is expected to promote the overall promotion of China football.

China football has been striving to improve its international competitive level, especially the performance of the national team. The full support of the AFC will provide more opportunities and better training and competition resources for China football, so as to help players and coaches to continuously improve their technical and tactical level. This will directly help the national team to be better in international competitions and make fans more proud.

China football fans are full of expectation and excitement after this news. They have always placed high hopes on the performance of the national team, and the commitment of the AFC seems to give them new hope. They believe that with the strong support of AFC, China football is expected to rise and achieve more brilliant results. This optimism and expectation will further inspire the support of fans and inject more positive energy into China football.

The widespread concern of this news and the positive response from all walks of life also show the importance of China football at home and abroad. Football has become a key focus in the international sports arena, and the rise of China will inject new vitality into Asian football. This will also strengthen the football cooperation between China and other Asian countries, promote the overall improvement of regional football, and help Asian football to be more competitive in international competitions.

Generally speaking, AFC President Salman’s statement has brought new opportunities and hopes to China football. This news has opened a new page for the future of football in China and made people look forward to the development of football in China. We expect China Football to make full use of this support, continuously improve its own level and become the pride of the country and people. This is also a moment to celebrate, marking the emergence of China football in the international football arena.

This summer, wanda plaza created a ＂basketball dream＂ for basketball teenagers.

Recently, wanda plaza has attracted people’s attention. Just because of the arrival of the summer basketball match, people’s enthusiasm for basketball has been immediately pushed to the commanding heights. In fact, as early as the Basketball World Cup held in China in 2019, Wanda began to promote the "Little Champion" caddy project, which enabled more children who love basketball to enter the world stage. At the same time, it also helped 12 caddies from Danzhai, Guizhou, to have face-to-face contact with the World Cup.

Basketball teenagers help out

From the city trials to the national finals, and from China to the Philippines, a dream trip began, and more and more people participated in this exploration journey. Wanda is willing to help more teenagers who love basketball and create basketball dreams for more basketball teenagers.

Mobile game national league

At the same time, from September to October, in the iconic wanda plaza of Xiamen, Lanzhou, Jinan, Harbin and Chongqing, local cultural and tourism bureaus and sports bureaus will be linked to create an e-sports carnival! At that time, you can go to the offline race track in wanda plaza, feel the wonderful charm of League of Legends National League, and meet more like-minded partners to discuss game events together.

12th Anniversary Player Celebration

With the end of the regular season of 2023LPL Summer Tournament, the 12th Anniversary Player Celebration of League of Legends will be held from August 5th to August 8th. The 2023LPL Summer Tournament Finals and the 2023LPL Global Finals Qualifiers will also be held during this period, and more exciting events are worth looking forward to.

This time, wanda plaza joined the same trip, and set up 10 offline match watching activities nationwide during the anniversary. There are also many awards and interactive games waiting for you. Do you want to cheer for LPL? Then hurry up and move!