
Honorable Vice Governor and Deputy Secretary-General Shi Sheng, distinguished guests, comrades and friends: Good morning!
Anhui, where famous mountains gather together, is a grand view; Ancient villages gather together, each with its own charm. It is the condensed version of beautiful China, the quintessence version of cultural China, the experience version of ecological China, and the frontier version of modern China. In order to further explore, publicize and promote high-quality resources such as famous mountains and ancient villages in Anhui, and create upgraded products with high-quality tourism development in Anhui, today, we solemnly held a publicity and promotion conference of "Famous Mountains Meet Ancient Villages" in Anhui. Here, on behalf of the Anhui Provincial Department of Culture and Tourism, I would like to extend a warm welcome to the leaders and friends from all walks of life attending the conference! I would like to express my heartfelt thanks to you for your long-term concern and support for Anhui tourism!
Launching the overall brand of Anhui famous mountains and ancient villages and towns is a practical measure for us to fully implement the spirit of the 19th National Congress and an important action to implement the central government’s strategy of "revitalizing the countryside". The creation of these two overall brands has comprehensively enhanced Anhui’s tourism image, promoted industrial optimization and upgrading through innovation, and accelerated the construction of a strong tourism province. The poem "Famous Mountains Meet, Ancient Villages Have an Appointment" and the distant place hold hands here, and the two brands interact here, which shows the quality and characteristics of Anhui tourism resources and the characteristics and specialties of Anhui tourism. We will cultivate and build these two brands well, and transform their values and functions into good play. With the aim of information sharing, market co-construction, brand co-construction and win-win cooperation, we will comprehensively promote the improvement of quality and efficiency in all work.
Since the beginning of this year, under the personal planning and promotion of the glorious vice governor, we have established the "5+N" famous mountain alliance in Anhui and launched the selection and promotion activities of "Top Ten Ancient Villages and Towns in Anhui Tourism", focusing on cohesion, starting the brand, lasting and showing charm. The development of these activities has great influence and far-reaching significance. In the next step, we will take advantage of the situation, continue to exert ourselves and work together to make these two brands more attractive and influential.
First, we must strengthen the connotation and improve the quality. The famous mountains and ancient villages in Anhui have first-class resource endowments and unique advantages. At present, we will take brand as the starting point and quality as the core to comprehensively improve our connotation and quality.
Second, we must cooperate pragmatically and gather together. Adhere to the purpose of cooperation of openness, accommodation, mutual benefit and win-win, strengthen the shaping of the overall image, continuously deepen pragmatic cooperation, and strive to gather a mutually beneficial and win-win development pattern.
Third, we must blaze new trails and be brave as pioneers. The member units of the Famous Mountain Alliance and the top ten ancient villages and towns in Anhui tourism not only mean glory, but also represent the mission. As an outstanding representative of Anhui tourism, we should be good at planning and dare to act. I hope everyone will forge ahead, be brave in pioneering, innovate marketing methods, management methods and service models, and be brave in being pioneers of tourism reform and models of tourism services.
Leaders and colleagues, it’s time to build Anhui famous mountain map and Anhui ancient village cluster and realize the new upgrade of Anhui tourism. Let’s take this meeting as an opportunity to upgrade our position, strengthen implementation, work together, actively build together, wait for no time, and courageously strive for the first place, so as to build the famous mountain alliance and ancient village brand into a model and benchmark for the tourism industry in our province!
Finally, I wish all leaders and guests good health and work ethics! I wish this activity a complete success!
thank you