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Central bank’s RRR cut： the decline in the income of bank wealth management products is good news for the stock market.

　　On January 1, 2020, the RRR cut came as scheduled, and the central bank decided to comprehensively reduce the deposit reserve ratio of financial institutions by 0.5 percentage points from January 6. The central bank said that the RRR cut will release about 800 billion yuan of long-term funds and reduce the cost of bank funds by about 15 billion yuan.

　　What impact will the RRR cut have on various wealth management products? Liu Yinping, a researcher at Rong 360 Jianpu Technology Big Data Research Institute, believes that after the RRR cut, the market liquidity will be further relaxed and the price of funds will drop, resulting in a decline in the yield of fixed-income products; However, the RRR cut will be beneficial to some equity assets, and the income of fixed-income products will decline, and some funds will flow to equity assets, thus prompting asset prices to rise.

　　interpret

　　Impact 1

　　Bank deposit interest rates will fall, and small banks may last for a long time.

　　Since 2019, the central bank has been guiding the interest rate in the loan market to fall, thus solving the problem of financing difficulties for small and micro enterprises. At present, the interest rates of various types of deposits in banks are at a high level. In order to avoid narrowing the deposit-loan spreads, banks will lower the interest rates of various deposit products, including time deposits, large deposit certificates and structured deposits.

　　Liu Yinping pointed out that different types of banks have different capital pressures, and the progress and extent of interest rate reduction will be different. Large and medium-sized banks may take the lead in lowering the deposit interest rate, while small banks have great difficulty in raising deposits, and the reduction of deposit interest rate may be one step behind.

　　Impact 2

　　The average yield of bank wealth management will fall below 4% again.

　　Since last year, the bank’s wealth management yield has continued to fall, and at the end of December, the yield has rebounded. According to the data monitored by Rong 360 Data Research Institute, the average yield of bank wealth management products rose to 4.11% last week.

　　Liu Yinping said that the RRR cut will lead to loose liquidity, and most of the underlying assets of bank wealth management are fixed-income assets, and the yield of such assets will drop, so will the yield of wealth management products, which is expected to fall below 4% again in the short term. However, the impact of RRR cuts on the income of wealth management products such as equity, commodities and financial derivatives is uncertain, which may push some equity assets higher.

　　Impact 3

　　The average yield of the money fund will fall to the range of 2.4%~2.5%.

　　The monetary fund yield behind all kinds of baby financing has always been sensitive to changes in market interest rates. Since the end of November last year, the yield of money funds has continued to rise. According to the data monitored by Rong 360 Big Data Research Institute, the average yield of goods-based babies last week was 2.69%, a 39-month high.

　　Even if the RRR is not lowered, the funds will gradually loosen after New Year’s Day, and the yield of the money fund will also fall. Lowering the benchmark will further loosen the liquidity and accelerate the decline of the yield of the money fund. It is expected that the average yield will fall to 2.4%~2.5% in the short term.

　　Impact 4

　　Theoretically speaking, RRR cuts are good for the stock market.

　　After the RRR cut, there will be more funds in the market, and some of them will flow to the stock market. Moreover, the increase in corporate credit will help improve the operating conditions of enterprises. Theoretically, the RRR cut is good news for the stock market.

　　However, judging from the performance of the stock market after previous RRR cuts, the stock index has been mixed. Liu Yinping pointed out that there are many factors affecting the stock market, including policies, economic environment, the development of all walks of life, market confidence and so on. Today is the first working day after the RRR cut, and all major stock indexes rose in the morning, so it seems that the market confidence is sufficient.

　　Text/reporter Cheng Wei

　　related news

　　A-shares welcome the new year and make a good start. The net inflow of northbound funds exceeds 10 billion.

　　(Reporter Liu Shenliang) A shares ushered in a good start in 2020 yesterday, and the three major stock indexes strengthened across the board. The Shanghai Composite Index once approached the 3100-point integer mark, and the Shenzhen Component Index and the Growth Enterprise Market Index rose nearly 2%. The total turnover of the two cities was 751.5 billion yuan, the industry sector closed up across the board, technology stocks led the gains strongly, and online celebrity live broadcast concept stocks continued to rise.

　　Specifically, the Shanghai Composite Index closed up 1.15% to close at 3085.20 points; The Shenzhen Component Index rose 1.99% to close at 10,638.82 points; The growth enterprise market index rose 1.93% to close at 1832.74 points. The net inflow of northbound funds was 11.395 billion yuan yesterday, which has been a net inflow for 32 consecutive trading days.

　　Citic Securities pointed out that the main macro factors that suppressed A-share earnings in 2019 will be significantly alleviated in 2020, and the fundamentals will stabilize and rebound under the counter-cyclical policy, credit expansion and replenishment. Under the macro-economic decisive victory, capital market reform and the recovery of corporate profits, A shares are expected to usher in a "well-off cow" for two to three years.

　　Xun Yugen, chief strategist of Haitong Securities, stressed that technology and brokers will become the leading industries in this bull market. The superposition of scientific and technological progress and policy dividends will promote the performance of the science and technology sector to rebound. With the arrival of the era of equity financing, with the diversification of business in the future, the performance of securities firms is expected to revive.

The beauty industry broke out in double 11, and the key is to do these four things well ｜ Course dry goods

Every year in double 11, it is an excellent opportunity for brands to seek a breakthrough and make a comeback. However, how to grasp the opportunity of Big Promotion and successfully deal with the fierce competition and many challenges of Big Promotion is also a difficult proposition for many brands.

At present, the overall competition in the beauty industry is accelerating, the transformation penetration rate of e-commerce platforms is high, and the market forecast continues to be optimistic. At the same time, the industry is facing the pain points of strong stock competition, fast iteration of new products and difficulty in building explosive products, and needs to find ways to break the game.

On September 26th, Yicai Business School, together with CBN, Rookie, Golden Mai Award and DT Business Watch, jointly launched a double 11 Global Salon for Beauty Industry. Big coffee and brand traders in the beauty industry dismantled the double 11 business methodology of businesses on all platforms around the "global" keywords of the beauty industry, from planting grass, promoting and fulfilling contracts.

existContent grass planting linkA financial business school combs the rule changes and methodologies of different platforms to help businesses find targeted content strategies and improve the certainty of planting grass;

existLaunch promotion linkAll platforms are constantly upgrading and improving the promotion tools to help merchants achieve accurate delivery and fast card position in the fierce competition;

existLogistics performance linkWith the help of intelligent tools, merchants can overcome the common pain points in industries with high delivery pressure and high return rate, so as to achieve "cost reduction" by "improving efficiency", optimize service experience and lay a good foundation for long-term business growth.

Content Planting Grass: From Metaphysics to Determinism

At present, the value of content planting grass is self-evident. Yicai Business School’s "Full Platform Content Power Evaluation Report" proposes that content planting has three core values:

In a world where products are in surplus and demand is insufficient, brands provide consumers with use value, emotional value and social value through goods and content.
The strong linkage between platforms is subject to many restrictions. Data fragmentation cannot precipitate consumer assets, and brands can cross platform barriers by forming cognitive anchors through content.
The content runs through the whole life cycle of brand products, from R&D naming to trial sale, notes, short videos, live broadcasts, questions and answers, which are interlocking and fully infiltrated.

However, the common pain point of merchants in planting grass is the contradiction between the uncertainty of consumer demand and the certainty of business.

In order to optimize the operation, reproduce the effect and summarize the methods of planting grass, and build a bridge between the "metaphysics" of content and the controllability of business, Yicai Business School puts forward the following five suggestions:

1) Amoy e-commerce: It is certainty to follow the trend of platform traffic configuration.

In addition to "browsing" and "Taobao live broadcast", the content position of Taobao e-commerce permeates the whole App in the form of fragments, covering the consumer’s decision-making link based on the consumer’s mobile line.

This year, in the three major content positions of short video, live broadcast and content-based stores, the new changes in Taobao are:

short video: guess what you like on the homepage, and the proportion of short videos is increasing. From the beginning of 2021 to the middle of 2022, the proportion of short videos in the first page increased from 7% to 15%, and reached more than 30% by the end of 2022, and the current proportion has reached 50%. In the search results, short video forms are becoming increasingly diverse.
live-streaming: The main indicators range from "transaction" to "transaction+content" to increase the attractiveness of traffic. Moreover, during the period of June 18, 2023, the online "reward purchase" and reward function were launched, adding new profit methods for non-professional content anchors with goods.
Content shopThe store was revised to form the homepage of the complete content, which was automatically divided into three columns: Notes, Explanations and Live Broadcasting. "Store number integration" was fully launched, and the new store model "video content store" was fully upgraded.

Therefore, merchants need to closely follow the traffic allocation principle of the platform, plant grass and harvest traffic efficiently in various content positions.

2) Tik Tok e-commerce: The whole platform operation is not a cross-platform operation, but a bypass between platforms.

Content platform psychology: start with content gathering users, and then sell users as "commodities" to brands to obtain advertising revenue. When the pressure of commercialization increases, it is necessary to increase the gold content of users’ goods, and collect commissions (that is, "matching" service fees) through matching transactions. Therefore, "popularity flow" must rely on "content beyond expectations" to achieve a balance in the process of "e-commerce consumption".

This year, Tik Tok e-commerce has done two things to improve business certainty:

From "looking for goods" in the content yard to "looking for goods" in the shelf yard, the two-wheel drive has led to the growth of e-commerce in Tik Tok.
From the content yard GPM (turnover achieved by thousands of exhibitions) to the shelf yard OPM (order volume achieved by thousands of exhibitions), Tik Tok Mall is recreating Tmall’s classic e-commerce system.

3) Little Red Book: The relationship between content certainty and business certainty is reverse thinking.

Xiaohongshu first started as a self-operated e-commerce. Recently, after determining its own business development path, it announced in September this year that it would close its self-operated e-commerce business "Little Oasis" and "Welfare Society". At the same time, the quality live broadcast of Xiaohongshu began to show its edge, and a number of commercial tools and models were launched to accelerate the realization of e-commerce closed loop:

The action of building a closed loop of e-commerce:

Measurable marketing effect index: planting grass value
Traceable consumer transformation path: AIPS
Operational delivery guidelines: KFS (high-quality content detonation → accurate reach and efficiency improvement → enhanced search and acceptance)

Perfecting commercial application tools:

Put forward the crowd inverse funnel model:

The AIPL model of Amoy Department and the A1-A5 model of Shaking Department are all transformed from the pan-crowd to the core crowd, but Xiaohongshu, based on the platform characteristics, first penetrated the core crowd, then continued to break the circle and generalize, and quickly released the brand potential energy with the help of natural word-of-mouth diffusion and commercial traffic.

4) Video number: Uncertainty is the biggest deterministic dividend of content e-commerce

From the perspective of business links, the links of WeChat Ecology are the most complete among content platforms and commercial platforms, with both public and private domains and both content and commercial attributes. Enterprise WeChat, applet, WeChat official account and video number have been interconnected.

Although the official video number has not yet proposed methodology, the user portrait is not accurate enough, and the penetration rate of industry categories is low, on the other hand, it also means that the video number is the blue ocean of the last content business, and it is the biggest dividend period for businesses to explore the layout in advance and find a small closed loop of business.

5) Global: Content certainty has different certainty for different businesses.

Merchants can be divided into four types according to their advantages:

Content-based merchants: have strong content production capabilities.
Price-oriented merchants: price advantage brought by the ultimate supply chain;
Channel merchants: have a large number of offline stores and can form a linkage matrix with the headquarters;
Characteristic merchants: products have new and peculiar properties in design and function;

Merchants can judge their own advantage types and find the right content platform to sit in the right place:

All-platform Traffic Layout Strategy of Beauty Industry in double 11

For businesses preparing for double 11, multi-platform traffic layout is not only more opportunities, but also greater challenges. Merchants need to formulate differentiation strategies on different platforms and achieve linkage in the whole region to improve overall traffic efficiency.

At present, the overlap of users of beauty products in Tik Tok and Tmall is low, and the consumption mentality and behavior of users on the two platforms are quite different. And the scale of users in Tik Tok is growing rapidly. Therefore, during this year’s visit to double 11, the two platforms, Tik Tok and Tmall, are equally important for beauty businesses.

In addition to Tmall, Tik Tok and Xiaohongshu, merchants should pay attention to the following three points when making layouts on other platforms:

If the search volume of product words and brand words on related tracks increases to a certain extent on other platforms, businesses need to intercept off-site traffic in time.
For the traffic that flows back to the platform through search from outside the station, merchants need to trace back the transaction link to find out the composition and distribution of global traffic.
In the beauty industry, domestic brands often cut into the whole market from the subdivided blue ocean track. Merchants need to pay attention to consumers’ search behavior on different platforms and find the search words that fit their own brands.

1) Amoy e-commerce: Understand that everything is unbounded and business is bounded.

Business certainty and cost reduction and efficiency improvement are the key words of this year’s Amoy e-commerce. Taobao’s operating tools, through train, gravity Rubik’s Cube and Wanxiangtai, were merged and upgraded to Infinite World this year. By covering seven major Taobao business scenarios and upgrading technology in three aspects, the efficiency of merchants’ delivery was improved.

With the help of all things unbounded, merchants can formulate a full-cycle promotion strategy for explosions during the promotion period.

New product period: take "tag" as the core. With the help of traffic gold card, the keyword search occupation is improved, and at the same time, through the marking and mapping of new products, the precision long tail words are pulled up and the potential of new products is tested. Through the return of IPL crowd, the promotion and transformation of delivery are realized; In addition, the introduction of new products will accelerate the incubation of new products.

growth stage: take "heavy volume" as the core. The keyword plan focuses on the accurate traffic competition of keywords, and carries out accurate crowd impulse for industry category words. At the same time, we will enlarge the accurate crowd, accumulate OAI crowd, continue to expand new passenger flow and accelerate the growth of goods.

outbreak period: take "stability" as the core. Put new and old guests around keywords, undertake the traffic inside and outside the station, and continue to pull new ones; Enhance the growth of the first purchase of new customers through the crowd ark, and the intelligent mode is drained at a low price; Accelerate the activation of joining Laxin and old customers, and maintain the ROI of Laxin and sales.

Secondly, the unbounded world can be used to formulate the strategy of promoting the outbreak of stability.

Water storage period: Take "flow" as the core. Including sorting out the accurate word list of shop categories and continuous updating of SA disk; Accurate tag crowd classification and multi-target combination delivery; Quickly recruit new members.

Preheating period: Take "additional purchase" as the core. Card key words, focusing on words, people, competing products and long tail plan to buy; Crowd ark to enhance interest in new customers’ collection and purchase, crowd supermarket to tap the penetration of people with the same label; Continue to pull new and old members to activate.

outbreak period: take "transaction" as the core. Maximize the transaction with the help of mode intelligence; Promote the global transaction growth of PL people; Continue to achieve new, active and accelerated goods.

2) Tik Tok e-commerce: from the content yard to the shelf yard.

Core methodology: star map+promotion+search+live broadcast

First, throughstar chart, build a content matrix; existPromotion link1. The key index is upgraded from quantitative explosion to qualitative explosion; 2. Star map+hot push concentrated precipitation of A3 population (people of interest); 3. Star map+planting grass to realize quantity guarantee or bidding; 4. After hot push, the crowd portrait is calibrated;

Secondly, with the help of searching after reading, small blue words must appear, etc.search tool, so that consumers can jump from the content field to the shelf field and undertake it well through the product design; Finally, throughlive-streamingThe field completed accurate recall and live harvest.

Double 11’s main points of concern:

RhythmicallyDouble 11’s involution has intensified this year. Compared with other platforms, the pre-sale period started from October 24th, and Tik Tok advanced the pre-sale period to 20th, while the beauty industry started to "scramble" from 15th. Due to the high cost of the third wave of promotion, merchants should seize the first and second bands and do a good job in planting grass.On the goodsThis year, new products and price-competitive goods will get more traffic support.Content fieldThe new form of new content short play deserves the attention of merchants.

3) Little Red Book: From Planting Grass to Searching

There is no doubt about the grass planting and traffic spillover effect of Xiaohongshu, but the confusion of merchants lies in how to accurately measure the delivery efficiency of Xiaohongshu. At present, there is an obvious positive correlation between the people who are deeply interested in Xiaohongshu and the number of people who plant grass effectively outside the station.

Core methodology: point, line and surface

"Wandering" and "searching" are the two main behaviors of users of Little Red Books. Therefore, the merchants planted grass in Xiaohongshu,A key goal is to make the content appear in the search results of the core keyword (track) and get a certain amount of reading. "Search ranking * content penetration rate" has become the key indicator..

Therefore, the planting of grass by merchants in Xiaohongshu can no longer be limited to point-like delivery (B+KF), but should be connected into a line, and the content should be precipitated in a long stream in daily life, so as to obtain a higher ranking in keyword search (S) and finally realize comprehensive long-term crowd asset accumulation (AIPS).

Double 11’s main points of concern:

Keyword search (SOV&SOC)This year, Xiaohongshu extracted crowd packages and related keywords from the beauty industry dimension. Merchants need to optimize brand and product search keywords around the search function.

One-side data rollover: Xiaohongshu encourages brands to upload private crowd data, which makes the positioning of people on the platform more accurate. By dividing the crowd into three categories: potential customers, purchased customers and lost customers, we will expand the brand operation field. Xiaohongshu will encrypt the data uploaded by the brand to protect the data security.

Solve the pain points of logistics performance, and ensure the service experience.

Summing up the experience of several major promotions this year, during the period of double 11 this year, the brand will inevitably face more challenges in terms of traffic, goods and customer service, so as to further realize "reducing costs and increasing efficiency".

1.variation in dischargeUnder the trend of platform competition and consumption degradation, traffic becomes less, more expensive and more difficult. The high cost is partly due to the low flow efficiency.

solutionImproving efficiency is a more effective solution to reduce costs.

2.Goods change: consumers’ first wave of transaction mentality is more mature; Price force orientation and diversification of consumer demand have brought about an increase in order volume.

Solution:

Set the goal of refinement and promotion.With the help of the rookie’s joint forecasting ability, merchants can access historical data and combine various influencing factors to make a more refined forecast of the big promotion goal and stocking, so as to increase sales and reduce the return rate, inventory turnover days and warehousing costs.
Multi-dimensional thinking about stocking quantity.For the pre-sale business, the merchant can prepackage the order with the help of the rookie, and the user can leave the warehouse in time after paying the final payment. For uncertain orders, merchants can also adopt a semi-package scheme, and after the gifts generated by the order are confirmed, they will be packaged and delivered out of the warehouse, thus ensuring the performance experience.

At present, based on the efficient collaborative network and intelligent routing, rookie can provide the ultimate logistics experience such as pre-sale and speed-up during double 11, thus reducing the return rate generated by logistics links, reducing the cost of main warehouse and bringing positive reputation to users.

3.Consumer change: The decision-making cycle becomes longer and the return rate remains high.Solution:

Full link performance monitoring.For packages with overtime risk, the rookie will promptly remind merchants to communicate with consumers, deal with stagnant or lost packages, and warn the aging card.
Consumers are unusually active in service.Take the initiative to provide multi-scenario service and DSR evaluation management before the consumer opens his mouth, so as to save the refund for logistics reasons.
Merchants have no worries.Through full-link, multi-scene abnormal automatic tracking processing, collaborative compensation complaints service, reduce the pain points of merchants in the whole process of performance.

Aofei Entertainment： The animated film project Pleasant Goat and Big Big Big Wolf 9 is progressing as scheduled and is scheduled to be officially released next year.

Every time after the AI news, some investors ask questions on the investor interactive platform: Is there a plan for the release of Pleasant Goat and Big Big Big Wolf 9? About winter vacation or summer vacation

Aofei Entertainment (002292. SZ) said on the investor interaction platform on November 27th that the animated film project Pleasant Goat and Big Big Big Wolf 9 is progressing as scheduled, and it is planned to be officially released next year. At present, the specific schedule has not been determined. I suggest you pay attention to the relevant information pushed by Pleasant Goat and Big Big Big Wolf or the official Weibo and WeChat WeChat official account of Aofei Entertainment at that time.

(Reporter Wang Keran)

Disclaimer: The contents and data in this article are for reference only and do not constitute investment advice. Please verify before use. Operate accordingly at your own risk.

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This summer, wanda plaza created a ＂basketball dream＂ for basketball teenagers.

Recently, wanda plaza has attracted people’s attention. Just because of the arrival of the summer basketball match, people’s enthusiasm for basketball has been immediately pushed to the commanding heights. In fact, as early as the Basketball World Cup held in China in 2019, Wanda began to promote the "Little Champion" caddy project, which enabled more children who love basketball to enter the world stage. At the same time, it also helped 12 caddies from Danzhai, Guizhou, to have face-to-face contact with the World Cup.

Basketball teenagers help out

From the city trials to the national finals, and from China to the Philippines, a dream trip began, and more and more people participated in this exploration journey. Wanda is willing to help more teenagers who love basketball and create basketball dreams for more basketball teenagers.

Mobile game national league

At the same time, from September to October, in the iconic wanda plaza of Xiamen, Lanzhou, Jinan, Harbin and Chongqing, local cultural and tourism bureaus and sports bureaus will be linked to create an e-sports carnival! At that time, you can go to the offline race track in wanda plaza, feel the wonderful charm of League of Legends National League, and meet more like-minded partners to discuss game events together.

12th Anniversary Player Celebration

With the end of the regular season of 2023LPL Summer Tournament, the 12th Anniversary Player Celebration of League of Legends will be held from August 5th to August 8th. The 2023LPL Summer Tournament Finals and the 2023LPL Global Finals Qualifiers will also be held during this period, and more exciting events are worth looking forward to.

This time, wanda plaza joined the same trip, and set up 10 offline match watching activities nationwide during the anniversary. There are also many awards and interactive games waiting for you. Do you want to cheer for LPL? Then hurry up and move!

Real Madrid’s striker upgraded, Benzema stayed, top stars joined, and the 27-year-old striker will go to the Premier League.

Stumbling through the first half of 2023, after experiencing the glory of the double crown last season, Real Madrid fans will definitely not accept the result of this season, and just one King’s Cup champion can’t satisfy their appetite at all. Of course, you can’t expect to win several championships every year. In addition, Real Madrid’s main lineup has been maintained for many years, and now it gives people a feeling that the age is too far apart. To sum up, it is too old and few, and there are no Mesozoic players who can become the core of the giants.

Real Madrid’s management is also not satisfied with this year’s record. They realize that this lineup will not last long, especially in the front line. With Benzema’s aging, more people must be sent. At the same time, according to Spanish media reports, by 2023, the contract between Real Madrid and Benzema will expire. However, the club will not let the veteran go. He is still an important part of the team. In the management’s plan, Benzema will stay in the team for at least two years. During this period, the striker will complete the alternation between old and new.

Since the defeat of Manchester City in the Champions League semi-final, Real Madrid has realized that today’s top leagues are training very dynamic players, and gorgeous attacks are still pursued by the giants. It’s just that in the past two years, Real Madrid has been deeply branded with the shadow of defensive counterattacks, and does not pursue gorgeous ball style. However, it is unnecessary not to pursue it. In this summer’s transfer window, the focus of Real Madrid’s signing is the top striker. At present, among the five major leagues, Osman, Harland and Mbappé are the most suitable for Real Madrid’s needs.

Of these top shooters, Harland is the most famous and potential, but he still has a contract with Manchester City. Even if he wins the Champions League this year, Manchester City will do its best to keep him. Therefore, it is not the best time to win Harland. Osman, who has helped Naples win the Serie A championship, is very suitable. Even coach Spalletti has been reported to have left the team, so Osman’s departure from Naples is reasonable.

It is reported that Real Madrid has prepared a transfer fund of 120 million yuan to buy Osman, who will form a luxury striker together with vinicius and Benzema. As a result, the old striker of Real Madrid has to move his seat, and the substitute striker Mariano has to go. In addition, the 27-year-old Spanish striker asensio can’t stay. He is mainly a substitute this season, and his performance is remarkable. Once he is put on the shelf, there will be a lot of teams vying for it, and Newcastle, a new Premier League giant, may win asensio.

Running the World Natural Heritage Site Shi Bing started the first ＂Ink Yunshan＂ cross-country race.

At 8: 00 a.m. on April 22nd, the 2023 "Running Guizhou" Mountain Running Series (Shibing Station) and the first Shibing "Ink Yunshan" Cross-country Running Challenge started in Shibing Music Fountain Square, and more than 1,000 runners rushed to various sports landscapes of "Ink Yunshan".

The reporter learned that the "Running Guizhou" mountain running series is a self-owned brand event created by the Guizhou Provincial Sports Bureau. It was founded in 2018 and has been selected as a national sports industry demonstration project and a China sports tourism event. Along the way, tens of thousands of runners started their first cross-country race in this large-scale series in southwest China. No matter old friends or newcomers, they all followed the pace of "running Guizhou" and fully enjoyed the magnificent landscape of Guizhou between good mountains and good waters.

Yuntai Mountain, a world natural heritage site, is a tourist treasure for exploring and seeking seclusion on the eastern route of Guizhou Province. The athletes’ departure broke the tranquility here and brought back the wild interest of cross-country running. This competition is the second stop of the 2023 "Running Guizhou" mountain running series. There are three groups of 50 km "Chaoshan Group", 20 km "Xunshan Group" and 10 km "Leshan Group", including many elite athletes such as Zheng Wenrong, Wang Aili, Wang Zhihu, Wu Yongbo and Shi Aiai, and more than 1,000 cross-country runners. Shi Qiang, a contestant who specially came from Chengdu, Sichuan, said: "The Cunninghamia lanceolata River is crystal clear, and Yuntai Mountain has a long-standing reputation. Today, I can immerse myself in the beautiful scenery here and feel physically and mentally happy through running." "Although it is the first time to participate in the competition, I think I can fight and surpass some players." Since shibin No.3 Middle School, Wu Escape River said happily.

As a more challenging 20-kilometer race, after about two hours of cross-country trekking in the mountains, the contestants reached the finish line one after another. Zhang Guili, a female player from guiyang university, won the second place. "It’s my first time to participate. I’m very tired when climbing the hill. I feel that I can’t hold on. It’s completely unexpected to finally get the ranking."

During the 50-kilometer race of Chaoshan Group, the contestants will pass through Yuntai Mountain Scenic Area, a world natural heritage site, and Cunninghamia River Rafting Scenic Area, a national AAAA scenic spot, and shuttle between mountains, streams and ancient roads, so that they can truly feel the charm of Shi Bing’s intersection of nature and humanity.

After fierce competition, in the end, Liao Tingying, Zhang Guili and Zhou Yangyang won the top three women in the 20km mountain-seeking group, while Shi Aiai, Li Xun and Gao Li Chang won the top three men in the 20km mountain-seeking group. Wang Aili, Fan Lina and An Qin won the top three women in the 50 km Chaoshan group, while Wang Zhihu, Wu Yongbo and Wang Jinhai won the top three men in the 50 km Chaoshan group. Ping Huang Qielan Long-distance Running Association and other organizations won the Best Organization Award.

"Today, the weather is not hot, which is more suitable for running. This track is also very easy to run. I have been running in the mountains, and the scenery and track are better. It is quite comfortable to run all the way down." Wang Zhihu said happily. Wang Aili, who won the first place in the 50-kilometer women’s team, excitedly told reporters: "I only came into contact with cross-country running last year. The first feeling when I came here was that the mountains and rivers were beautiful, and I will come again next year."

In order to protect every dream of going to Shan Ye, the staff and volunteers made preparations early. Steaming fried rice with eggs, delicious and sweet corn porridge, bamboo sun chicken soup with endless aftertaste, electrolyte drinks full of energy, as well as five-color glutinous rice with local characteristics, beef stewed radish, white sour soup, lime and alkali, and …… a group of luxury food supplies brought the best logistical support to each athlete. During the competition, the local catering industry and accommodation industry were booming, and restaurants with local beef dishes were even more busy. Player An Qin said that because of the beautiful scenery of Yuntai Mountain, he was reluctant to return for Shi Bing’s food.

3-1！ Bear scored, asensio won the ball, Real Madrid turned over at home and killed Wu Lei’s former club.

# La Liga # In the 25th round, Real Madrid played against Spaniards at home! In the first half, Jose Lu scored the first goal, vinicius equalized, and Militao headed the goal to overtake the score. In the second half, Rodrigo hit the crossbar with a long-range free kick. In 93 minutes, asensio pushed the goal to help the team expand the score. Finally, the whole game ended, and Real Madrid won 3-1, killing Lei Wu’s old club Spaniard twice in the season.

Real Madrid has been unbeaten in two rounds in the recent league, with 16 wins, 5 draws and 3 losses, ranking second with 53 points, which is 9 points behind top Barcelona. Azar, rudiger and Vá zquez were substitutes in this game, and Real Madrid formed a 4-3-3 formation. The starting players were as follows: 1- courtois, 2- carvajal, 3- Militao, 6- Na Qiao, 12- Camavanga, 8- Cross, 10- modric, 15- valverde, 18- Joan Ameni and 20- vinicius.

The Spaniard is 6 wins, 9 draws and 9 losses, ranking 13th with 27 points. At present, he is only 2 points higher than the relegation zone, and the primary goal of the season is still relegation! In this game, Melamed, Puado and vidal are substitutes, and the team formation is 4-4-2. The starting players are as follows: 13- Pacheco, 2- Oscar Hill, 4- cabrera, 23- Montes, 24- Sergey Gomez, 10- Dader, 12- vinicius-Sosa, 15- Gragera and 27-.

In the first half, in the eighth minute, Cammavinga made a defensive mistake, Sanchez made a cross from the right, Jose Lu pushed the goal and Real Madrid fell behind 0-1!

In 13 minutes, vinicius made a cross from the left, and Kamavin added a powerful shot and was hugged by the goalkeeper. In 15 minutes, Sosa’s header shot was solved by courtois! In 22 minutes, Cross made an oblique pass, and vinicius took the ball from the left and scored a low shot, 1-1, and the score was even!

According to statistics, this is vinicius’s 19th goal on behalf of Real Madrid this season, surpassing Neymar, the big brother of the national team, and becoming the Brazilian player with the most goals in the five major leagues!

In 27 minutes, Rodrigo’s long shot was slightly higher than the crossbar; In 32 minutes, vinicius was given a yellow card warning for a foul during the anti-grab; In the 39th minute, vinicius went straight to the left, Joan Armani made a cross from the left, Militao headed the goal and Real Madrid overtook the score 2-1!

In the second half, in 52 minutes, Hill and Rodrigo both fell to the ground while fighting. After the adjustment of the team doctors on both sides, the two players re-entered the game! In 54 minutes, Jose Lu’s long-range shot was saved by courtois; In 55 minutes, cabrera shot slightly off the bottom line; In 56 minutes, Hill knocked over vinicius and got a yellow card;

In 58 minutes, Cross’s long-range shot was blocked by the defender. In 61 minutes, Gragera’s long-range shot outside the restricted area missed the bottom line; In 71 minutes, Rodrigo’s left dribbling was cleared, and Cross’s long-range shot was higher than the crossbar outside the restricted area. In 72 minutes, asensio came off the bench to replace Modry, and in 74 minutes, Sebastian and rudiger came off the bench;

In 76 minutes, Real Madrid got the set ball and Rodrigo hit the crossbar with a long shot. In 87 minutes, cabrera grabbed a header and was cleared by rudiger. In the 93rd minute of injury time, Na Qiao’s midfielder took the ball from the left and made great strides. He sent a straight plug outside the restricted area, and asensio followed up with a push and shot, making the score 3-1!

In the end, the whole game ended, and Real Madrid reversed the game 3-1, killing Spaniards twice in the season.

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