标签： 上海花千坊龙凤

It is understandable that the arrival of the new era has caused many consumers to pay attention to the price and performance of new energy vehicles. Of course, some people are also forced to buy cars. After all, many consumers still like the driving experience of fuel cars. Just like some friends around me, they always feel that there is something missing when driving on the road, which is the passion brought by the sound. Or is there no sureness in the heart of mileage anxiety? Or is it the sense of control of the integration of people and cars? These are really hard to say …

However, in fact, does the new energy vehicle represent pure electric? Of course not. Just like the Volvo S90 T8 and the BMW 530Le I mentioned today, they are both plug-in hybrid models. Compared with pure electric vehicles, the biggest advantage of plug-in hybrid vehicles is that they don’t have any endurance anxiety, and the fuel consumption is much lower than that of pure fuel vehicles, so they can be said to be versatile. So, as the representative of luxury plug-in hybrid car, how can we choose between Volvo S90 T8 and BMW 530Le?

BMW Brilliance 530Le　

Vehicle type: medium and large cars

Date of listing: August 2018

Previous price: 499,900 yuan

Volvo S90 T8

Vehicle type: medium and large cars

Time to market: July 2018

Official guide price: 598,000-1.08 million yuan.

From the price point of view, the price of Volvo S90 is slightly more expensive, which is actually not difficult to understand. Volvo S90 should be the target model in terms of configuration, size and space, but because the domestic version has been lengthened, it can compete with the space of S90, so Volvo is in an awkward position. Fortunately, Volvo manufacturers are also smart, and they have produced a S90 T8 Zia version which is specially designed to grab the market with BMW 530Le, although the price is still expensive.

Appearance: administrative or movement?

From the appearance, there are still some differences in the styles of the two cars. The BMW 530Le has a stronger sense of streamline, while Volvo is square and more administrative.

Take BMW 530Le as an example. Its air intake grille has a special function, that is, it can be turned on/off intelligently. When the vehicle is started, the grille will be temporarily turned off to help the engine heat up quickly. When the temperature reaches the requirements, the grille will be automatically turned on to achieve the heat dissipation effect. After parking and flameout, the grille will be automatically turned off. Well, it turns out that black technology is the style …

In addition, there is no change in its headlight group, and LED light source is still used, and chrome-plated decorative parts are also well decorated without excessive publicity. The biggest difference between the 530Le and the fuel version is that the charging port is added to the left fender, and the blue I mark and the eDrive logo on the C-pillar are added below the charging port.

As for the design of Volvo S90 T8, the family characteristics are more obvious, especially the air intake grille. Even the female friends around me who don’t know anything about cars can see at a glance that this is a Volvo. In addition, the straight line design of the car also shows the unique temperament of this car: stable and atmospheric.

In addition, one of the highlights of the car’s exterior design is the "Raytheon Hammer" headlights, and the whole system adopts LED light source, which is highly recognizable after lighting. And the T-shaped design widens the whole front face, and the visual effect is more distinguished.

Interior: calm or trendy?

No matter from the brand or price point of view, the interiors of these two cars today are very luxurious and full of technology. In contrast, the interior style of Volvo S90 T8 is more calm, while the BMW 530Le is younger and more fashionable.

Let’s talk about S90 first. Most of the buttons in the whole car have been replaced by the central control big screen, and the design style tends to be simple and home-oriented. Its interior is decorated with walnut decorative boards and a large number of leather materials, showing a luxurious atmosphere. The multifunctional three-position steering wheel has a delicate grip, is wrapped in leather and designed in all black, and has a moderate size. The surfaces of multifunctional keys are all covered by piano paint panels, and the keys have crisp texture and a certain sense of feedback.

From the sense of science and technology, the S90 car is also doing well. The full LCD dashboard will change with the driving mode, and its functions are quite rich. And equipped with HUD head-up display function to provide information more intuitive and practical. The operation of 9-inch central control large screen is very smooth, which basically replaces some functions of traditional buttons, and its functions are very rich, including intelligent interconnection, vehicle settings and air conditioning settings.

The BMW 530Le is also outstanding in luxury, with comfortable leather seats, leather steering wheel with excellent grip and handsome wood decoration. There are too many things to say, and every detail is exquisite and delicate. Of course, the design style of the steering wheel is also unique to BMW. Although it is thick, it has a comfortable grip and the steering force is adjusted properly, which gives the driver a sense of control.

However, the 530Le car also has a big advantage, that is, it cares very much about the feelings of the passengers in the back row. The entertainment system and tablet computer in the back row are all available, and the heating and ventilation of the back seat and the electric adjustment of the seat are also equipped. In addition, the rear skylight and private curtain can also be opened or closed by the buttons on the side of the tablet computer or the back door.

Space: Business class …

In fact, from the point of view of body shape, we know that the interior space of these two cars is completely incredible. If they are both large enough, you don’t have to judge who is smaller. Anyway, it’s easy to cross your legs in the back row, so you can’t win who can lie down. It’s better to find a bed, right?

In terms of the trunk, the two cars can also be said to be comparable, except that the BMW 530Le has an extra groove, so it is more troublesome to arrange sundries, which seems to increase the space, but it is not convenient to use.

Motivation: be steady or violent?

In fact, from the point of view of configuration and space, the two cars have their own advantages, and why does Volvo cost 100 thousand more? Most of the reasons come from motivation.

BMW’s hybrid system is an engine with a single motor, which belongs to dual-engine output, while Volvo is an engine with dual motors, which belongs to three-engine output. Both cars have a displacement of 2.0L The BMW 530Le uses a turbocharged engine. Together with the cooperation of a single motor, it can achieve a maximum power of 185kW and a peak torque of 420N·m, with an acceleration time of 6.9s； per 100 kilometers. The Volvo S90 T8 is different. The engine adopts mechanical+turbocharging, and works in cooperation with the front and rear double motors, reaching the maximum power of 300kW and the peak torque of 640N·m, and the acceleration time of 100 kilometers is only 4.9s s. In contrast, the BMW 530Le is indeed a grade lower in power, but if the test accelerates rapidly, the car is still quite good. When you step on the accelerator with all your strength, the car body will eject with the sound of pulling tires (well, I still want to tell the truth here: when the BMW 530Le starts at full oil, the rear tires will slip, so be cautious in ice and snow). The electric four-wheel drive of Volvo S90 T8 is relatively reliable. The heavier the throttle, the faster it will rush. Of course, try not to run at full throttle, which is easy to get carsick.

Driving experience: The difference of suspension adjustment makes the riding experience slightly different.

It goes without saying that the driving and riding comfort of BMW 530Le and Volvo S90 T8 are quite good, but there are some differences between the two cars. For example, BMW’s seats are better wrapped and have a stronger sense of movement when driving. Volvo’s seats are relatively soft, which makes people more relaxed.

Then let’s talk about the feeling of 530Le first: its suspension adjustment is still hard compared with other big brands, especially the vibration brought by the road surface can be clearly fed back to the car during driving, but these vibrations are only minimal and will not bring any discomfort to the driver and passengers. As for NVH, there is no need to mention it. BMW has always been outstanding in this respect. Especially when the 530Le enters the pure electric driving mode, basically no noise will be heard in the car. Only when the engine is involved, some noise will enter the cockpit.

And Volvo S90? Its front double wishbone independent suspension and rear multi-link independent suspension are adjusted to be comfortable and pay more attention to the feeling of riding. At the same time, the small bumps and potholes on the road surface will be well filtered out, but if you encounter those big potholes or high speed bumps, you will still feel the car body shaking slightly, but the passengers in the car have little influence. In addition, the chassis performance of the car is relatively solid, and the stability in high-speed driving is extremely high.

Write at the end:

In fact, the two cars themselves have different styles. In contrast, Volvo S90 T8 has more power. After all, it is not easy to break 100 in 5s. The BMW 530Le has a stronger sense of science and technology, such as 11-color ambient lighting and 6+1 gesture operation, which are all the plus items of this car. Of course, there is no absolute choice between the two cars, only the consumer’s hobby is the most important. However, it is gratifying that the battery life of these two cars is more than 50km, which means that commuting can basically be driven by pure electric power, giving full play to the biggest advantage of plug-in hybrid models.

The car exploded, and the CEO was surrounded by employees for salary.

Many people may not know that there is such a brand. This super car, formerly called "Jidu Car", was jointly established by Baidu and Geely.

What about the CEO? His name is Xia Yiping. This Xia Yiping was originally engaged in communication. After working in the communication industry for five years, I switched to the automobile industry and joined Fiat Chrysler and Ford successively, but none of them were well-known. What really made Xia Yiping famous was "mobike". You are right, Xia Yiping is one of the co-founders of mobike. Now, "mobike" has changed its name to "Meituan Bicycle" because it was acquired by Meituan for a sky-high price of 2.7 billion dollars.

If it hadn’t been sold to Meituan, with reference to ofo sharing bicycles’s fate, the "mobike" would have gone bankrupt in a high probability. However, after selling "mobike", Xia Yiping also successfully cashed in and realized financial freedom. After finishing bike-sharing, Xia Yiping devoted himself to new energy vehicles. However, this "super car" does not belong to Xia Yiping, he is the CEO, that is, the professional manager. The bosses behind him are Li Yanhong and Li Shufu.

There are only two major shareholders in Jiyue Automobile, one is Baidu, which holds 35% of the shares, and the other is Geely, which holds 65% of the shares. In other words, this is a new energy vehicle project led by Baidu. Many employees of Chaoyue Automobile blocked CEO Xia Yiping and asked Xia Yiping to take out his savings and pay social security to employees. In fact, he blocked the wrong person. Xia Yiping is also a part-time worker, just a senior worker. The real boss behind the scenes is Baidu Group. Xia Yiping was pushed out to top the pot.

Then why don’t Baidu and Geely stand up? Because the company is an independent legal person. Baidu, as the controlling shareholder, has a controlling stake in Jiyue Automobile, but it does not assume unlimited creditor’s rights. In other words, the employee’s salary owed by Extreme Yue Automobile should be paid by the account of Extreme Yue Automobile. For a long time, the ultra-Vietnamese car has survived mainly by blood transfusion from Baidu and Geely. But now, Baidu and Geely are unwilling to invest money or transfuse blood, so the car suddenly died suddenly overnight!

Then why don’t Baidu and Geely invest money? Let’s look at this separately. For Baidu, the car has lost hope. Its sales are so poor that the monthly sales are stuck between 1000 and 2000 vehicles for a long time. This data is not only ugly, but also ugly.

Think about it, LI sells 50,000 cars a month, Xpeng Motors sells 30,000 cars a month, BYD sells 500,000 cars a month, and the Excelle cars only sell one or two thousand cars. In the past, Baidu was willing to invest money as an internal incubation project to slowly cultivate it. But now, China’s new energy vehicles have entered the knockout stage. The ultra-Vietnamese car can’t survive at all, and it has been eliminated.

Baidu continues to throw money at it, even if it wastes money, the key point is to waste time. It is better to bet heavily on AI than to invest money in a car with no future. The growth period of the new energy automobile industry is over. There is no new power worth cultivating. Now, whoever rushes out, rushes out, and if he can’t, he waits for death in the same place.

Why did Geely, the second shareholder, give up the extremely fast car? For Geely, this extreme can only be regarded as half a "adopted son". Then why did Geely go to rescue the ultra-car? BYD invested heavily in Tengshi Automobile, and Mercedes-Benz gave up all its shares. Otherwise, why does BYD make every effort to build Tengshi cars?

Moreover, Geely has no shortage of sons at all. Geely is the largest and most successful automobile company in China. It has a lot of sub-brands such as Volvo, Krypton, Lectra, Polar Star, Galaxy, Geely and long-distance commercial vehicles. Due to too many sub-brands, Geely also merged Krypton with Lectra. The market segment that Extreme Yue Automobile locates is also highly coincident with Extreme Krypton. Instead of supporting Extreme Yue, it is better to put all the money into extreme krypton cars, and instead of cultivating half a godson, it is better to cultivate a pro-son.

In Geely’s eyes, the super car is not even a chicken rib.

In this knockout, only sales are king. Or, like Zero Run and Tucki, if they are not optimistic, their monthly sales will exceed 30,000 vehicles and rise against the trend. Or, just like Xiaomi and Huawei, relying on their strong IP appeal, they will continue to create super explosions. Or just like BYD, Chery, Geely and other traditional car companies, they have been rooted in the industry for decades and eventually grow into towering trees.

Otherwise, when the times abandon you, you won’t even say hello. The bankruptcy tide of this new force is not over yet. Except for a few head car companies, other brands are still facing the risk of elimination.

Special statement: this article is authorized by the cooperative media to reprint the DoNews column, and the copyright of the article belongs to the original author and original source. The article is the author’s personal opinion and does not represent the position of DoNews column. Please contact the original author and original source for authorization. (Please contact idonews@donews.com if you have any questions.)

　　Recently, Alibaba, JD.COM, Pinduoduo and Aauto Quicker e-commerce, the "Big Four" listed e-commerce, released quarterly reports one after another this year.

　　In the first quarter of this year, all four companies showed positive growth in revenue, among which Pinduoduo’s revenue growth rate far exceeded the other three companies. In terms of net profit and R&D investment, there is a big difference among the four companies. Ali’s net profit has fallen sharply, and Aauto Quicker’s net profit has the fastest growth rate. At the same time, the four companies are paying more and more attention to user experience, and the number of active users in Ali and JD.COM has increased by double digits.

Source: provided by respondents

　　Pinduoduo’s revenue growth rate far exceeds the other three.

　　On May 14th, Alibaba Group released Q4 of fiscal year 2024 and its annual results, of which Q4 (the first quarter of 2024) revenue was 221.874 billion yuan, up 6.57% year-on-year. In addition, in the quarter ended March 31, 2024, the total transaction volume (GMV) and the number of orders of Taobao Tmall achieved double-digit growth year-on-year, and the number of 88VIP members exceeded 35 million, which also maintained double-digit growth. Driven by the strong growth in the number of users purchased and the frequency of transactions, Taotian Group achieved revenue of 93.216 billion yuan, up 4% year-on-year, and customer management fee (CMR) revenue increased by 5% year-on-year, exceeding market expectations in an all-round way.

　　On the evening of May 16th, a quarterly report released by JD.COM Group showed that from January to March, JD.COM Group achieved a total revenue of 260 billion yuan, up 7.04% year-on-year. Among them, JD.COM’s retail revenue was 226.835 billion yuan, a year-on-year increase of 6.82%.

　　On May 22nd, Pinduoduo released its financial report for the first quarter of 2024, with revenue of 86.812 billion yuan, up 130.66% year-on-year. According to the financial report, the revenue growth is mainly due to the increase in online marketing services and trading services. In terms of business, the revenue from online marketing services and other services was 42.4562 billion yuan, a year-on-year increase of 56%. However, more growth came from transaction service revenue, which was 44.3558 billion yuan, up 327% year-on-year.

　　On the same day, Aauto Quicker released its financial report for the first quarter of 2024, and Aauto Quicker’s revenue in the first quarter was 29.41 billion yuan, a year-on-year increase of 16.62%. In addition, in the first quarter, Aauto Quicker’s e-commerce business GMV increased by 28.2% year-on-year to 288.1 billion yuan. On the user side, the monthly active buyers of e-commerce increased by 22.4% year-on-year to 126 million, especially during the 2024 New Year Festival, the number of buyers increased by over 60% compared with the previous New Year Festival; On the supply side, the number of monthly merchants increased by about 70% year-on-year.

Live broadcast of helping farmers in Pinduoduo. (Source: Xinhua News Agency)

　　"From the data point of view, Pinduoduo still maintained a high growth in revenue and profits. JD.COM and Ali’s revenue growth rate has improved, but it is not significant. JD.COM’s profit growth has improved, and Ali’s profit growth is under pressure. " Zhuang Shuai, a special researcher at the Network Economic and Social E-commerce Research Center and founder of Bailian Consulting, commented.

　　Chen Hudong, a special researcher at the Network Economic and Social E-commerce Research Center, analyzed that although the revenue scales of several companies are not the same, they have maintained an overall growth trend. Ali and JD.COM have shown a relatively high growth trend through continuous empowerment of their overall business, and optimized their services on the original basis through digital strategy. Therefore, the empowerment characteristics of the two companies are manifested in the upgrading of the original infrastructure, and the effect is also emerging.

　　"Alibaba and Pinduoduo’s direct revenue still comes from advertising fees and service fees of the platform, while JD.COM directly comes from commodity sales. The business models of the three companies are different. Pinduoduo, by burning money in the early stage, seized the user’s mind, focused on attacking the city slightly, and then accumulated a lot of traffic. So far, it is a problem of traffic conversion. " Chen Hudong added.

　　"Compared with these three giants, Aauto Quicker’s revenue growth rate is at a medium level, with revenue of 29.408 billion yuan, which is higher than the expected 29.040 billion yuan, and its development is relatively stable. In particular, the GMV of e-commerce in Aauto Quicker increased by 28.2% year-on-year to 288.1 billion yuan, which led to other service income, indicating that it was effective to gradually open the traffic entrance of the pan-shelf scene from the fourth quarter of last year. However, the revenue of live broadcast business decreased by 8.0% to 8.6 billion yuan year-on-year, which may be related to factors such as fierce competition in the industry, changes in users’ viewing habits and insufficient innovation in live broadcast content. " Mo Daiqing, a senior analyst of the online retail department of the e-commerce center of the network economy and society, said.

　　Ali’s net profit showed negative growth, and Aauto Quicker’s net profit grew the fastest.

　　In the first quarter, Alibaba’s net profit returned to its mother was 3.365 billion, down 85.77% year-on-year.

　　JD.COM’s net profit in the first quarter was 7.13 billion yuan, up 13.88% year-on-year. Under non-GAAP, the net profit was 8.9 billion yuan, a year-on-year increase of 17.2%.

　　The net profit attributable to ordinary shareholders in Pinduoduo in the first quarter was 27.9978 billion yuan, up 246% year-on-year. Operating profit was 25.9737 billion yuan, up 275% year-on-year.

　　Aauto Quicker’s net profit in the first quarter was 4.1 billion yuan (a loss of 876 million yuan in the same period last year), and its adjusted net profit was 4.388 billion yuan, a record high in a single quarter.

Jingdong express (Source: Xinhua News Agency)

　　Judging from the scale of net profit, Pinduoduo has taken the lead. In this regard, Liu Junbin, a special researcher at the E-commerce Research Center of NetEconomy & Society, said that the good growth of Pinduoduo may cater to the transformation of domestic platforms, deep cultivation of agricultural products, and the demand of overseas platforms for new "good quality and low price".

　　Zhuang Shuai also believes that on the one hand, Pinduoduo’s profits benefit from the in-depth promotion of high-quality consumption, high-quality supply and high-quality ecological "three highs" strategy; On the other hand, it is the high growth brought by cross-border e-commerce business in full custody and semi-custody mode.

　　However, the growth rate of Aauto Quicker’s net profit exceeded that of Pinduo by as much as 571.82%. Mo Daiqing said that the substantial increase in this data indicates that Aauto Quicker’s profitability is improving significantly, which will play a positive role in promoting the company’s future development.

　　Among the four companies, only Alibaba’s net profit declined by 85.77%. Mo Daiqing said that Ali’s net profit fell sharply, which he said was due to factors such as increasing investment in e-commerce business, granting retention incentives to rookie employees and declining market value of listed companies. However, this also reminds Ali to pay more attention to future strategic planning and business development and improve profitability.

　　Attach importance to user experience, and the number of active users in Ali and JD.COM has increased by double digits.

　　Ali’s financial report shows that the number of 88VIP members exceeded 35 million, a double-digit year-on-year increase. Since the end of December last year, Taobao has launched a series of measures, such as refund-only policy, postal service in Xinjiang, payment after use, upgrade of store experience scoring system and comprehensive transformation of web version, to comprehensively optimize the user experience. According to the financial report, Ali is increasing strategic investment in the fields of commodity supply, customer service, membership system rights and technology with competitive prices, aiming at improving the user experience, thereby increasing the consumer retention rate and increasing the purchase frequency.

　　JD.COM Financial Report shows that the number of quarterly active users has maintained double-digit year-on-year accelerated growth for two consecutive quarters, and users’ shopping frequency, NPS (net recommended value) and the number of users in low-tier cities have significantly increased. The significant increase in the number of active users and user participation in the quarter comes from the continuous innovation and upgrading of user experience in JD.COM.

　　Pinduoduo also stressed that in the first quarter, the platform continued to launch profit-making activities such as the New Year Festival and the Spring Festival without closing, and focused on the theme of "domestic products are trendy", optimizing quality agricultural products and good brands to subsidize resources, enriching supply, and solidly helping platform users to obtain benefits from both consumption and supply.

　　According to the financial report, the average daily active users and average monthly active users in Aauto Quicker reached 394 million and 697 million respectively, up by 5.2% and 6.6% year-on-year, and the average daily active users in Aauto Quicker spent 129.5 minutes. In the first quarter of 2024, the total usage time of users increased by 8.6% year-on-year.

Source: Xinhua News Agency

　　All four companies pay more and more attention to user experience. Zhuang Shuai pointed out that Pinduoduo firmly grasped the bottom-line city users through agricultural products and white-label products, and then targeted the needs of high-line users and the consumption upgrading needs of bottom-line users who have requirements for quality consumption by subsidizing brand products by 10 billion yuan. JD.COM increased the low-price promotion and live broadcast in the mode of purchasing and selling, consolidated users’ low-price mentality with 3C and household appliances, expanded the categories of clothing, beauty and household agricultural products, and improved the service level through self-built logistics. Ali focuses on Tmall Taobao platform through subtraction, strengthens brand consumption demand through Tmall, expands small and medium-sized businesses through Taobao, enriches low-priced goods, consolidates superior categories of clothing and beauty products, strengthens the expansion of 3C household appliances and agricultural products, and strengthens content construction. And increase investment in live e-commerce.

　　Liu Junbin believes that Ali, JD.COM and Pinduoduo all attach importance to low prices and user experience, which is in line with market demand. However, this wave of low prices is essentially different from the original "things are not beautiful and cheap", which requires an accurate grasp of the platform and a clear understanding of the stage and particularity of the wave market. JD.COM adopted the form of big sales promotion and factory e-commerce, and Ali was upgraded to 1688 to join the war. Pinduoduo had the advantage of low price, but all three companies had to do detailed work and could not simply deal with it.

　　Mo Daiqing added that Aauto Quicker’s user activity has been increasing, and the shopping experience has been continuously optimized through low-cost good goods supply and online sales hosting functions, and more and more attention has been paid to users first. In the first quarter, the usage time of users in Aauto Quicker increased by 8.6% year-on-year. With traffic, there will be a natural transformation, which will also help Aauto Quicker e-commerce GMV to continuously improve.

　　However, although the average daily active users and the average monthly active users in Aauto Quicker have increased, the growth rate has slowed down. This may mean that Aauto Quicker faces challenges in attracting new users, and it also needs to pay more attention to improving user stickiness and activity.

　　In addition, according to the complaint data of Dianv Bao, a well-known online consumer dispute mediation platform in China, Pinduoduo ranked first in the complaint list, Taobao ranked second, JD.COM ranked third and Aauto Quicker ranked seventh. This also reminds the four companies to pay more attention to user experience and after-sales service.

Xpeng Motors is having a hard time now.

Xpeng Motors sold 9,026 vehicles in March, an increase of 98.6% compared with February. However, there are hidden dangers behind the increased sales data.

In March this year, Xpeng Motors’s sales volume lagged behind the new car-making forces such as the world, Ideal, Weilai, Zero Run and Extreme Krypton. In March this year, the sales volume of Guangzhou Automobile Ai ‘an, Wenjie AITO, LI, Zero Run, Krypton and Weilai were 32,530, 31,727, 28,984, 14,567, 13,012 and 11,866 respectively. Previously, Xpeng Motors, known as one of the "Wei Xiaoli", often ranked in the top three in the sales list, but now, Xpeng Motors has become the "old seven" in the sales list of the new car-making forces.

In the first quarter of this year, Xpeng Motors has not exceeded 10,000 vehicles for three consecutive months. In three months, Xpeng Motors only sold 21,800 vehicles. Compared with last year, Xpeng Motors’s sales have improved to some extent, but compared with the progress of its competitors, Xpeng Motors’s sales increase is very limited.

In order to save itself, Xpeng Motors has started to reduce the price. As the main sales model in Xpeng Motors, Tucki P7 sold 1,605 cars in March, and the sales volume dropped significantly compared with last year. In order to save the sales volume, this car was given a terminal discount of 84,000 yuan in Shenzhen, plus regional subsidies and replacement subsidies in Shenzhen, and the comprehensive preferential price was only 140,900 yuan.

Take the newly released Xiaomi SU7 as an example. The starting price of this Tucki P7 is about 80,000 yuan lower than it. So for consumers, it seems that Tucki P7 is much more cost-effective, not to mention that Xiaomi SU7 has stronger performance, longer battery life, more handsome appearance and better handling. After all, the price difference is 80,000 yuan.

Of course, we need to explain that the preferential Tucki P7 is a stock car, which has been in stock for more than one year, but for electric vehicles, the stock of more than one year actually does not affect the product quality. As long as the power battery is ok, there is nothing to worry about other parts.

Tucki P7 may be the most affected model by Xiaomi SU7, while Tucki P7 and Xiaomi SU7 are actually very close in positioning, both of which are pure electric coupes, and their prices are in the price range of 200,000-300,000 yuan.

The body length of Xiaomi SU7 is 4997mm, the width is 1963mm, the height is 1455mm, and the wheelbase is 3000mm, which is three meters. The Tucki P7 has a body length of 4888mm, a width of 1896mm, a height of 1450mm and a wheelbase of 2998mm, which are close, while the size of Xiaomi SU7 is a circle larger.

The price range of Tucki P7 is 209,900-339,900 yuan, and the price of Xiaomi SU7 is 215,900-299,900 yuan. It seems that Tucki P7 is 6,000 yuan cheaper. However, 209,900 yuan is still the guide price of the 2022 model 480 that is discontinued for sale, and the battery life under NEDC standard is only 480 kilometers. The starting price of Xiaomi SU7 is 215,900 yuan, and the pure battery life of the entry model is 700 kilometers under CLTC standard. The Tucki P7i Pengyi version with a guide price of 289,900 yuan has a pure battery life of 702 kilometers under CLTC standards, while the Xiaomi SU7 Pro version with a guide price of 245,900 yuan has a pure battery life of 830 kilometers under CLTC standards.

The battery life is not as good as that of the power performance. The strongest version of Tucki P7 has an acceleration of 3.9 seconds, while Xiaomi SU7 has an acceleration of 2.78 seconds. In addition, in terms of design and product configuration, both of them are not rivals of the same level. It’s time for Tucki P7 to make a change, so reducing the price has become the best choice for Tucki P7.

Tucki P7 with more than 200,000 yuan may not be very competitive in front of Xiaomi SU7, but Tucki P7 with more than 140,000 yuan is still very attractive, which may help Xpeng Motors regain some market share.