An in-depth analysis of the main competition unit in Cannes: Can Weird Cards Win Nie Yinniang?

    Special feature of 1905 film network With Viann’s blinding floral quilt dress showing off, the 68th Cannes International Film Festival officially kicked off on May 13th, French time. This drama has just begun, and many comments have swarmed in. Some people think that Cannes is now stepping down from the altar of "noble Leng Yan" and relying more and more on Hollywood star Bo Shantou; Some people think that European directors have gradually been "assimilated" and abandoned their own characteristics. They only know how to make English films hard, and even more, new blood is scarce. It seems that they are all familiar faces. Are these slightly old-fashioned views somewhat relevant to Cannes this year?

  

     The stunt of Hollywood stars was often mentioned in the past, and now once American films win the lottery in Cannes, it is also conducive to the momentum of the subsequent award season, so big studios naturally flock to it. This was supposed to be beneficial to both sides, but it is obviously ulterior motives to put on the words "Bo Shantou lowers the artistic threshold". In fact, the quality of American films that can enter the Palme d ‘Or list is usually not weak. For example, last year’s Hills Maria and The Fox Catcher received a good reputation, and this year’s finalists Macbeth and Carol also had good pictures. This year’s opening film in Cannes specially selected Emmanuel Beckett’s "Hold Your Head High" from French female directors. Compared with last year’s "grace of monaco" star Cass, Beckett, a director whose popularity is extremely limited in French-speaking areas, was chosen for the opening. The organizing committee has deliberately avoided the label of "sticking a star". In terms of new blood, Cannes has always attached great importance to maintaining the "clique" of old friends, but when it comes to encouraging new people, it does not hesitate. For example, this year’s main competition unit has a Hungarian director’s debut "Son of Sol", which has attracted a lot of attention. In the final analysis, the controversy about Cannes’ artistic standards will fall back to the main competition list. What are the themes of the films competing for the Palme d ‘Or this year, and what are the general styles of the shortlisted films? We analyze it one by one by region.

 

Asian power]

Hou Xiaoxian’s Ten Years VS Jia Zhangke’s One and a Half Months Hirokazu Koreeda’s "Hai Jie Diary" continues to be warm.

 

    Mountains may depart by Jia Zhangke and Nie Yinniang the Assassin by Hou Xiaoxian were shortlisted in Cannes this year, which greatly increased the attention of Chinese media. Zhao Tao’s green TADASHI SHOJI dress on the red carpet that opened earlier is particularly elegant and stunning. As the absolute heroine of mountains may depart, Zhao Tao will present an emotional epic of love separation spanning 26 years from 1999 to 2025 in the new film, and it is very promising to compete for the throne of Cannes for the fourth time with this film. "mountains may depart" actually didn’t start until the end of February this year. Jia Zhangke’s team "shot and cut one day" in one and a half months, and it has passed the domestic review. In addition to Zhao Tao, the film also gathered powerful actors such as Zhang Aijia, Zhang Yi and Dong Zijian. Jia Zhangke just served as the judge of the main competition unit last year. At the beginning of this year, he received the Golden Carriage Award, the lifelong achievement of the "Bi-week Director" unit of Cannes Film Festival. This new work was shortlisted for the main competition unit shortly after it was completed, and it was really loved by Cannes. It is no wonder that MK2, the French company responsible for overseas film distribution, is full of confidence in the overseas sales of mountains may depart.

 

    Compared with mountains may depart, which was finished by Jia Zhangke in one and a half months, Nie Yinniang the Assassin by Hou Hsiao-hsien is a big project, which took 10 years from preparation to filming and cost 450 million Taiwan dollars. Nie Yinniang himself is a more magical figure.[Click to view the prototype interpretation of Nie Yinniang]However, Hou Hsiao-hsien’s story "paying attention to realism" has made many changes. In the film, Tian Ji ‘an, Nie Yinniang’s former lover, appeared, while Nie Yinniang was assigned by the master Shen Ni to assassinate Tian Ji ‘an. Fangyi Xu, a dancer, plays the twin roles, namely, Shu Qi’s master and princess. Judging from the latest exposure footage[Play clip]Nie Yinniang’s rescue of Tian Ji ‘an’s wife has been misunderstood, which is expected to present a lot of emotional entanglements, including the scene in which the smoke from her body also has a strong magical atmosphere. After filming "Nie Yinniang", Shu Qi bluntly said that he was very tired: "Usually, when filming with Hou Dao, you have to wait until the movie comes out before you know how the ending is, but when filming, it is actually quite painful, because I don’t know if I have met Hou Dao’s requirements, and I have to find many ways to stimulate some fantasies in my head. It’ s very hard to test your head in literary drama, and it’ s very physical in martial arts. " Hou Xiaoxian was shortlisted for Cannes seven times and won two prizes. This "Assassin Nie Yinniang" is his first attempt to convert film into digital production, and the whole special effects are produced by a local team in Taiwan Province. In this year’s classic unit screening of Cannes Film Festival, there is also "Xia Nv" starring Feng Hsu and Shih Chun 44 years ago, which also echoes "Assassin Nie Yinniang" from a distance. Nowadays, Nie Yinniang the Assassin is well-known in the "Cannes Most Expecting List" of major foreign media. The film will be shown on April 21st, Cannes time, and mountains may depart is on April 20th. We look forward to the response of the two Chinese films.

 

    In Asia, apart from China, The Diary of Sea Street by Japanese Hirokazu Koreeda is also very interesting. The film was officially unveiled yesterday as the first screening film in the main competition unit. Hirokazu Koreeda’s "Like a Father as a Son", which won the jury prize two years ago, still leaves us with thoughts about family ties. This year’s "Diary of Haijie" once again brings out warm and delicate family ties. The film is adapted from the famous cartoonist Yoshida Akimi’s masterpiece of the same name, showing the time that Xiangtian’s sisters spent together after their father died. More importantly, Ayase Haruka, Masami Nagasawa, Kaho and Suzu Hirose are the four oxygen beauties in The Diary of the Sea Street, and the pleasing index of the lens has reached a new level. Judging from the first wave of film reviews at home and abroad, Diary of the Sea Street is mild and graceful, but slightly depressed. Variety commented: "Diary of the Sea Street is very delicate and elegant, and can be regarded as the successor of KonIchikawa’s Fine Snow." "Hollywood Reporter" thinks: "Although Diary of the Sea Street is obviously different from the exaggerated plot of" Like a Father Like a Son ",several actors give people a natural and pleasant impression, and the picture also conveys the feeling of mutual trust between sisters."

 

[French home]

Only two of female directors’s works are old French films, digging the hidden side of human nature.

 

    There are five French films in the shortlist of this year’s main competition. Among them, jacques audiard, the director of Wandering Dipan, was nominated for the Palme d ‘Or for Rust and Bone and The Prophet, and the Prophet won the jury prize at Cannes Film Festival in 2009. This time, "Wandering Dipan" was also written by Odia himself, telling the story of a Tamil fighter in Sri Lanka and two women who pretended to be a family and fled to France. It is said that some Indian filmmakers also participated in the filming. The Wandering Dipan will be officially released in France on August 26th after it was shown in Cannes.

 

    Margaret and Julian and My King are both works by female directors, from Valérie Donzelli and Ma? Wenn respectively. Only these two female directors have been shortlisted for the Palme d ‘Or this year, and they are both actors’ transformation directors who are "acting well and guiding". It is only in the past five years that their directed works have appeared in the public eye. Among them, Ma? Wenn was shortlisted for the Palme d ‘Or in 2011 with Detective, and finally won the jury award, among which the objective calm narration and social realism were impressive.

 

     The plots of Valley of Love and Market Law are both interesting. The Valley of Love tells that Isabel and Gerald go to Death Valley in California for a strange invitation. They haven’t seen each other for many years. The invitation came from their photographer son Mike, who committed suicide six months ago. The Valley of Love, starring issbelle huppert, the former winner of the Palme d ‘Or, and Gérard Depardieu, is, after all, basically a 90-minute film in which an old actor fights his acting skills in the desert. Market Law centers on a 51-year-old man getting a new job after being unemployed for 20 months, but his job soon makes him face a moral choice. Stéphane Brizé, the director, and vincent lindon, the main actor, have worked together in The Dying Spring before, and the affection between mother and son is very exciting. Whether the Market Law can make people’s choices fresh and fresh will wait for the comments after the screening in Cannes.

New 2024 Beijing Benz GLC300L/GLC260 for sale.

  Waiting for the dawn, the brand-new 2024 Beijing 300L 260

  On the first day of the opening of the 2024 Shanghai Auto Show (April 18th, Beijing time, 2023), the new Mercedes-Benz GLC was officially launched, with a total of eight models in four configurations: 260 L dynamic model, 260 L luxury model, 300 L dynamic model and 300 L luxury model, with the guide price range of 427,800-531,300 yuan. As a replacement product, a new generation of GLC made by Beijing Benz has been upgraded in all aspects in terms of shape design, interior space, functional configuration and power equipment, and a 7-seat model has been launched for the first time, which is undoubtedly a good demand for car purchase for multi-population family users.

  A brief analysis of new cars ※

  (1) Following the overall design of overseas models, two appearance kits are provided.

  The new generation of Mercedes-Benz GLC made in China follows the overall design of overseas models, and offers two appearance kits (off-road, AMG sports). According to the information we have learned before, the new generation of Mercedes-Benz GLC has four configuration versions, namely, 260 L dynamic type, 260 L luxury type, 300 L dynamic type and 300 L luxury type. Among them, the entry-level version of the 260 L dynamic comes standard with off-road style kit, and of course, AMG sports kit can also be optional; The other three models are equipped with AMG sports kit as standard.

  (2) The latest family interior is adopted, and the design style is further younger.

  The new generation of Mercedes-Benz GLC adopts the latest family interior design, which has almost the same design style as the new generation S-Class and the new generation C-Class. Compared with the interior design of the current Mercedes-Benz GLC, it can be said that the overall design style is further younger. In particular, leather materials, striped decorative panels and silver chrome-plated decorative pieces are widely used to create a unique luxury texture.

  It is particularly worth mentioning that the new generation of Mercedes-Benz GLC will be equipped with a 12.3-inch full LCD instrument and an 11.9-inch vertical central control large screen as standard; It will be equipped with the second generation MBUX human-computer interaction system to support OTA online upgrade.

  (3) the configuration has been adjusted

  As we mentioned earlier, the new generation of Mercedes-Benz GLC has four configuration versions, namely, 260 L dynamic type, 260 L luxury type, 300 L dynamic type and 300 L luxury type. Because the new generation of Mercedes-Benz GLC offers two different styles of appearance kits (off-road, AMG sports), the entry-level 260 L dynamic model comes standard with off-road style kits, and AMG sports kits can also be optional; Other models come standard with AMG sports kit.

  The new generation of Mercedes-Benz GLC has a black roof by default in terms of interior color matching, and a crystal gray light roof is available. In terms of colors such as seats and panels, it will provide black, ochre brown, ochre brown/black, and flame red/black; It is also known that the leather interior is only available for 5-seat models.

  It is particularly worth mentioning that according to the configuration information that has been exposed before, the new generation of domestic Mercedes-Benz GLC has made some adjustments in configuration, especially several configurations including driver assistance enhanced version, front seat heating, rear side airbag, etc. are classified as all-in-one options. In contrast, front seat heating is standard in all Mercedes-Benz GLC currently on sale.

  In addition, by contrast, on the basis of the entry-level model (260 L dynamic model), the 260 L luxury model has added AMG sports kit, larger area ambient light, illuminated welcome pedal with the word "Benz", front row wireless charging, keyless entry suit, driver’s seat memory, driving recorder and Nappa leather multifunctional sports steering wheel.

  The 300 L dynamic model not only improves the power, but also adopts a 7-seat layout. Compared with the 260 L luxury model, it also adds aluminum driving side pedals with rubber nails, 360 panoramic images/intelligent parking and other configurations.

  The top 300 L luxury model is equipped with 20-inch rims, intelligent digital headlights with projection function, second-generation Berlin sound, black perforated wooden ornaments with aluminum trim, MBUX intelligent human-computer interaction system, AR HUD, heat insulation sound insulation glass and other configurations.

  (4) The wheelbase is further lengthened, and a 7-seat version is provided for the first time.

  The length, width and height dimensions of the new generation of domestic Mercedes-Benz GLC are 4826mm/1890mm/1714mm respectively, and the wheelbase is 2977 mm. Compared with the current Mercedes-Benz GLC, the width of the new car is reduced by 8mm, but the length and height of the car body are increased by 62mm and 72mm respectively, and the wheelbase is extended by 4 mm.

  All these improvements in dimensions will play a direct role in increasing the passenger space in the new generation of Mercedes-Benz GLC cars. And compared with Audi Q5L and these two direct competitors, the body size of the new generation of domestic Mercedes-Benz GLC has obvious advantages.

  In addition, it is worth mentioning that the new generation of domestic Mercedes-Benz GLC has also launched a 7-seat version for the first time, which is also a very big difference between the domestic version and the overseas version.

  (5) The 48V light mixing system is introduced into the whole power equipment, and plug-in hybrid vehicles will be followed up later.

  In terms of power equipment, the new generation of domestic Mercedes-Benz GLC is equipped with a 2.0T engine with low/high power adjustment, and a 48V light mixing system is introduced. Among them, the maximum power of the 2.0T low-power engine is 150kW, which is 5 kW higher than the 2.0T low-power engine used by the current Mercedes-Benz GLC. The dynamic parameters of the 2.0T high-power engine have not changed. In terms of transmission system, the new generation of domestic Mercedes-Benz GLC will continue to match the 9-speed automatic manual transmission and will be equipped with a new generation of 4MATIC four-wheel drive system.

  In addition, the new generation of domestic Mercedes-Benz GLC will follow up the models with plug-in hybrid system, equipped with PHEV plug-in hybrid system based on "2.0T engine+motor". The capacity of power battery is 31.2kWh, and the cruising range of pure electricity can exceed 100km under WLTP conditions, and it supports two charging methods: 60kW DC fast charging and 11kW AC slow charging.

  When using DC fast charging method, the power can be fully charged in 30 minutes. In addition, it is reported that the plug-in hybrid version of the new generation of Mercedes-Benz GLC will also increase the hybrid driving mode, which can plan the optimal driving route for pure electric driving; At the same time, it will be equipped with rear axle air suspension and horizontal control system, and can support pure electric off-road mode.

  What challenges will the new generation of Mercedes-Benz GLC face after listing? ※?

  (1) from old rivals

  To tell the truth, a new generation of domestic Mercedes-Benz GLC has been significantly improved in terms of product strength, and its listing will undoubtedly face the competitive pressure from two old rivals (Audi Q5L and BMW X3) at first.

  However, from the price point of view, the starting price of the current Mercedes-Benz GLC is 406,300 yuan, which is higher than the starting price of the current Audi Q5L of 396,800 yuan and the starting price of the current BMW X3 of 399,600 yuan, which means that the current Mercedes-Benz GLC lacks sufficient price advantage compared with the other two direct competing models.

  Moreover, both Audi Q5L and BMW X3 will be launched in the near future with small modified models adjusted for configuration and power. It is understood that at present, small modified new cars of the two models have arrived in the dealer stores of their respective brands one after another. So obviously, this move is a tactical adjustment for the new generation of Mercedes-Benz GLC to be listed.

  Therefore, whether the new generation of domestic Mercedes-Benz GLC can take the advantage in the face of two old rivals (Audi Q5L and BMW X3), its final pricing will become a very critical factor.

  (2) from a new opponent

  In addition, as a new generation of domestic Mercedes-Benz GLC has launched a 7-seat version for the first time, it will not only enhance its appeal to multi-population family users, but also make it face more competitors than just Audi Q5L and BMW X3, some second-tier luxury brands with large space and similar prices, such as Cadillac XT6, and some 6-seat /7-seat medium and large SUVs from new power brands, such as Weilai ES8 and Ideal L9.

  Say at the end. ※

  The market segment of medium-sized SUV is one of the most important battlefields for first-line joint venture luxury brands. In the "BBA" camp, medium-sized SUV is also one of the most "moving" models of their respective brands. With the launch of a new generation of domestic Mercedes-Benz GLC, it indicates that Mercedes-Benz GLC has completed the model replacement ahead of Audi Q5L and BMW X3, which is undoubtedly a strategic action to seize the opportunity.

  The new generation of domestic Mercedes-Benz GLC not only adopts a brand-new appearance and interior design, but also increases the body size, and takes the lead in becoming the first model of "BBA" medium-sized SUV to launch a 7-seat version. In addition, it introduces a 48V light mixing system in power equipment, and will follow up with plug-in hybrid models in the future. It can be said that the product strength is good.

  However, it is precisely because of the launch of the 7-seat model that the new generation of domestic Mercedes-Benz GLC will not only face the traditional competitors after listing, but also face the competition from the equivalent price and the main 6-seat /7-seat large-space model. Therefore, it can be said that the prospect of a new generation of domestic Mercedes-Benz GLC is improving, but the pressure will not be small.

  Beijing Maibakh 4S Store Mercedes Sales Center

  Mercedes-Benz Maibakh AMG authorized dealer

  Beijing Benz 4S Store Tel: 010-8178 5588

  Key Account Manager of Beijing Benz Maibakh 4S Store: 138-1190-6687 sells nationwide.

  Address: 010-8166 1600, 500m south of Shilihe Bridge, East Third Ring Road, Chaoyang District, Beijing.

  Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

Jiyue 01 shopping guide manual

In the competition with the same class models, it is worth mentioning in terms of space performance. Let’s take a look at it together.

Let’s take a look at the appearance of Extreme Yue 01 first. The front face of Extreme Yue 01 looks hard-core as a whole and looks very clean and refreshing. At the same time, the headlight presents a delicate design style with high recognition. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light and so on. Come to the car side, the car body size is 4853MM*1990MM*1611MM, the car uses solid lines, the car side looks very simple and fashionable, with large-sized thick-walled tires, smooth lines running through the whole car side. In the rear part, the rear looks very individual, and the taillights look very sharp, creating a good gas field.

When you get into the car, the interior of Extreme Yue 01 enhances the visual sense of solidity, giving people a very fashionable and simple feeling. The steering wheel of the car is very in line with the interior style, and it is made of imitation leather, which looks a little more streamlined. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered, which is in line with the temperament of the car. The dashboard and seats are equally eye-catching. The dashboard of the car presents a spiritual design style, and the trendy design elements make people remember it at a glance. The car adopts a genuine leather/imitation leather mixed seat, and is equipped with functions such as auxiliary seat with memory electric adjustment, seat with memory electric adjustment, and seat proportion tilting, and the comfort is acceptable.

Extreme Yue 01 matched gearbox, the acceleration time of 100 kilometers is 3.8s, and the power meets the daily use completely OK.

Equipped with car networking, driving mode selection, Bluetooth key, NFC/RFID key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, the configuration has reached the mainstream level of the same level.

This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car. If you are concerned, you might as well experience it.

BYD: The net profit in the first three quarters of 2023 was 21.367 billion yuan, up 129.47% year-on-year.

CSI Intelligent Financial News BYD (002594) disclosed the third quarterly report of 2023 on October 31. In the first three quarters of 2023, the company achieved a total operating income of 422.275 billion yuan, a year-on-year increase of 57.75%; The net profit of returning to the mother was 21.367 billion yuan, a year-on-year increase of 129.47%; Deducting non-net profit was 19.349 billion yuan, a year-on-year increase of 131.32%; The net cash flow from operating activities was 97.86 billion yuan, up 7.50% year-on-year; During the reporting period, BYD’s basic earnings per share was 7.35 yuan, and its weighted average return on equity was 17.74%.

The announcement shows that the company’s operating income changes in the first three quarters were mainly due to the increase in sales of new energy vehicles.

Based on the closing price on October 30th, BYD’s current price-earnings ratio (TTM) is about 24.83 times, price-to-book ratio (LF) is about 5.48 times, and market-to-sales ratio (TTM) is about 1.23 times.

The historical distribution map of the company’s price-earnings ratio (TTM), price-to-book ratio (LF) and marketing ratio (TTM) in recent years is as follows:

According to the third quarterly report, the company achieved a total operating income of 162.151 billion yuan in the third quarter, up 38.49% year-on-year and 15.86% quarter-on-quarter. The net profit returned to the mother was 10.413 billion yuan, up 82.16% year-on-year and 52.59% quarter-on-quarter. Non-net profit was 9.654 billion yuan, up 80.95% year-on-year and 57.49% quarter-on-quarter.

According to the data, the Group is mainly engaged in automobile business, mobile phone parts and assembly business, rechargeable battery and photovoltaic business, and actively expands the urban rail transit business field by using its own technological advantages.

In the first three quarters of 2023, the company’s gross profit margin was 19.79%, up 3.90 percentage points year-on-year; The net interest rate was 5.29%, up by 1.56 percentage points over the same period of last year. Judging from the single-quarter indicators, the gross profit margin of the company in the third quarter of 2023 was 22.12%, up 3.16 percentage points year-on-year and 3.40 percentage points quarter-on-quarter; The net interest rate was 6.71%, up 1.54 percentage points from the same period of last year and 1.66 percentage points from the previous quarter.

The data shows that in the first three quarters of 2023, the company’s weighted average return on equity was 17.74%, an increase of 8.31 percentage points over the same period of last year; The company’s return on invested capital in the first three quarters of 2023 was 13.83%, an increase of 6.99 percentage points over the same period of last year.

In the first three quarters of 2023, the company’s net cash flow from operating activities was 97.86 billion yuan, a year-on-year increase of 7.50%; The net cash flow from financing activities was 256 million yuan, an increase of 16.254 billion yuan; The net cash flow from investment activities was-94.403 billion yuan, compared with-83.657 billion yuan in the same period of last year.

Further statistics show that the company’s free cash flow in the first three quarters of 2023 was-27.524 billion yuan, compared with 13.070 billion yuan in the same period of last year.

In the first three quarters of 2023, the cash ratio of the company’s operating income was 100.16%, and the net cash ratio was 458.00%.

In the first three quarters of 2023, the company’s expenses during the period were 51.174 billion yuan, an increase of 25.878 billion yuan over the same period of last year; During the period, the expense ratio was 12.12%, up by 2.67 percentage points over the same period of last year. Among them, sales expenses increased by 84.13%, management expenses increased by 60.39%, research and development expenses increased by 129.42%, and financial expenses increased from-1.340 billion yuan in the same period last year to-1.272 billion yuan.

According to the data, the change of sales expenses is mainly due to the increase of sales service fees and employee salaries; The change of management expenses is mainly due to the increase of employees’ salary.

In terms of major changes in assets, as of the end of the third quarter of 2023, the company’s fixed assets increased by 57.84% compared with the end of the previous year, accounting for 6.70 percentage points of the company’s total assets; Accounts receivable financing increased by 146.86% compared with the end of last year, accounting for 2.50 percentage points of the company’s total assets; Trading financial assets decreased by 48.55% compared with the end of last year, accounting for 2.48 percentage points of the company’s total assets; Construction in progress decreased by 8.18% compared with the end of last year, accounting for 2.47 percentage points of the company’s total assets.

In terms of major changes in liabilities, as of the end of the third quarter of 2023, the company’s accounts payable increased by 29.30% compared with the end of the previous year, accounting for 0.69 percentage points of the company’s total assets; Other payables (including interest and dividends) increased by 26.51% compared with the end of last year, accounting for 0.06 percentage points of the company’s total assets; Short-term loans increased by 95.96% compared with the end of last year, accounting for 0.58% of the company’s total assets, mainly due to business expansion and short-term financing; Contract liabilities increased by 7.31% compared with the end of last year, accounting for 1.08 percentage points of the company’s total assets.

In terms of solvency, the company’s asset-liability ratio at the end of the third quarter of 2023 was 77.37%, up 1.95 percentage points from the end of last year; The interest-bearing asset-liability ratio was 4.05%, up 0.16 percentage points from the end of last year.

In the first three quarters of 2023, the company’s current ratio was 0.66 and the quick ratio was 0.44.

In terms of chip concentration, as of the end of the third quarter of 2023, the total number of shareholders of the company was 358,500, an increase of 27,000 or 8.15% compared with the end of the first half of the year; The average stock market value per household decreased from 2,267,700 yuan at the end of the first half of the year to 1,921,700 yuan, a decrease of 15.26%.

Indicator notes:

price/earning ratio

= total market value/net profit. When the company loses money, the price-earnings ratio is negative. At this time, it is meaningless to use the price-earnings ratio for valuation, and the price-to-book ratio or market-to-sales ratio is often used as a reference.

PB ratio

= total market value/net assets. The price-to-book ratio valuation method is mostly used for companies with large profit fluctuations and relatively stable net assets.

Marketing rate

= total market value/operating income. Market-to-sales ratio valuation method is usually used for growth companies with losses or small profits.

In this paper, the P/E ratio and marketing ratio are calculated by TTM method, that is, based on the data of the latest financial report (including forecast) for 12 months. The P/B ratio adopts LF method, that is, it is calculated based on the data of the latest financial report.

When the price-earnings ratio is negative, the current quantile is not displayed, which will lead to the interruption of the line chart.

Editor in charge:

Guangzhou auto show popular family car! Chang ‘an’s third-generation Yi Dong Zhi upgrade is coming.

At this year’s Guangzhou Auto Show, the third generation of Changan attracted a lot of attention with its comprehensive and advanced design, intelligent configuration and efficient power. As a representative of the new force of "domestic products", the third generation of Yidong in Chang ‘an not only harvested the huge flow of the exhibition, but also refreshed everyone’s expectations for domestic family cars. Next, let’s take a closer look at this choice of family sedan that shines at the auto show:

The design of the third generation of Yi Yi in Chang ‘an is full of science and technology, with borderless grille, sharp headlights, hidden door handle and sporty duck tail design, which made it attract much attention as soon as it appeared at the exhibition. There are two exhaust ports on both sides of the tail, which add more movement and full recognition.

?Walking into the car, Chang ‘an’s third-generation technology atmosphere came to the fore. The car is equipped with the largest size "double smart big screen" in its class, with a 10.25-inch full LCD instrument and a 13.2-inch central control screen as standard, which is both scientific and practical. The AI Super Brain Xiaoan Intelligent Voice Assistant, which comes standard in the whole system, not only responds quickly, but also realizes the functions of music playing, navigation, car control, etc. You can easily wake up with "Hello Xiaoan", showing Changan’s leading edge in intelligent technology. 540 panoramic image, driving recorder, remote start and other configurations have also been realized in all models, making daily car use more convenient.

?In terms of power, Chang ‘an’s third-generation Yidong is equipped with Blue Whale’s new generation NE1.5T high-pressure direct injection engine +7DCT high-efficiency power combination, with a maximum rated power of 125kW and a maximum torque of 260N·m, which has a rapid start and smooth acceleration. The powerful power provided by this engine is rare in the same class. The acceleration from 0 to 100 km/h takes only 9.1 seconds, and the maximum speed can reach 200km/h, giving consideration to both home and driving pleasure.

With a length of 4770mm, a width of 1840mm and a wheelbase of 2765mm, the third generation of Changan Yidong has an absolute advantage in the interior space. The trunk capacity of 520L can also meet the needs of daily travel and small family travel, and the storage in the car is thoughtful and convenient for placing personal belongings, which is very practical.

?In terms of safety, Changan’s third-generation Yidong’s all-standard ark cage safety body is made of more than 70% high-strength steel, providing comprehensive safety guarantee for drivers and passengers. The flagship model is also equipped with intelligent safety functions such as ACC adaptive cruise and front collision warning, which makes the user’s driving experience more secure.

?Comments: As the preferred family car supported by 1.7 million quality users, Yidong series not only gained huge traffic at Guangzhou Auto Show, but also the third generation Yidong of Chang ‘an showed the leading strength of domestic family cars with the largest size of "double smart big screen", strong power combination and AI intelligent technology. In the price range starting at 70,000 yuan, Changan’s third-generation Yidong provides a trustworthy choice for intelligent and practical consumers with high cost performance and high quality performance.

Summer drama list! Luhan Yang Chaoyue Bai Yu Pan Yueming Li Qin calls you to come and see


1905 movie network feature This summer, the new drama is out of the ordinary!


Recently, major platforms have successively exposed new drama lists and homemade theater information. We found that in the days to come, Pan Yueming, Luhan, Yang Chaoyue, Bai Yu, Li QinAnd so many actors will meet you all!


Suspense, costume, youth, realism drama, a variety of genres bloom.


Xiao Dianjun collects and recommends it to everyone, Aribati, the new summer drama is ready to look!


Suspense reasoning: mostly adapted for high-scoring novels


In the latest series of suspense dramas, most of them are currently popular boutique skits.

Fast-paced and compact storylines are the hallmarks of this type of drama. The domestic skits "I Am Yu Huanshui" and "Longling Maze" that tested the waters on the Internet earlier have achieved good ratings.

At present, two works and "Missing Persons" have been launched. The former stars Zhu Yawen and Jin Chen, while the latter has some production staff from Noon Sunshine. Both works have received a lot of praise in Douban.

"The Silent Truth"

Director: Yifu Chan

Starring:Liao Fan/White Yu/Tan Zhuo

Number of episodes: 12

The play is adapted from Zijin Chen’s mystery novel "The Long Night is Difficult". The novel scored 8.5 points on Douban, and the original author also participated in the screenwriting work.

In addition, the names of Liao Fan, Bai Yu, and Tan Zhuo are listed in the starring lineup, indicating that at least the script is not bad.

The only thing that is more worrying is that the director Chen Yifu is a new director, and no mature feature films have been released before. Can he control the plot and rhythm so that the actors can shine under his camera?

There’s no escape.

Director:five hundred

Starring:Wang Qianyuan/Luhan

Number of episodes: 12

Many viewers have been anticipating this drama for a long time!

The 500 director who directed the phenomenon-level online drama "Psychological Crime" believes that he has a strong ability to control the content as always, and Wang Qianyuan is also a acting school recognized by both industry insiders and audiences.

Another star, Lu Han, who debuted as an idol, has been repeatedly questioned about his acting skills, but this time, he came with "Doom", hoping to come with confidence!

"The Man in the Bureau"

Director: Liu Yu

Starring:Zhang Yishan/Pan Yueming

Number of episodes: 49

Since the "White Night Hunt" and "Ghost Blows the Light" series met with the audience, Pan Yueming ushered in his "middle-aged red".

Nowadays, he is constantly making film appointments, and the drama that can make Pan Yueming star is believed to be his choice after careful selection.

Another star, Zhang Yishan, has a similar acting career to Pan Yueming, both of whom became famous at a young age and then became famous through online dramas.

This time, the two actors jointly starred in "The Man in the Bureau", and some netizens joked: "I didn’t wait for" White Night Chasing 2 "and" Remaining Sins 3 ", but the two of them starred in a new drama together. I don’t think it’s okay!

Director:Chen Zhengdao/Xu Zhaoren/Wu Zhongtian

Starring:Yang Ying/Yang Zishan/Guo Tao

Number of episodes: 16

"Skyscraper" is adapted from the mystery novel of the same name.

Afterwards, I believe the audience is also looking forward to the suspense drama directed by Chen Zhengdao.

The original text of "Skyscraper" is more oppressive, showing the group portraits of marginal characters surviving and wandering. Many complex aspects of human nature are revealed, and it is unknown what kind of film and television effect will be presented in the end.

Contemporary urban: most romantic dramas

Contemporary urban drama is the film and television drama that is closest to the lives of ordinary people.

Compared with other genres, it is easy to shoot, but it is difficult to break through. In recent years, there are also some contemporary urban dramas that have become popular, such as "Ode to Joy", "Everything is Good" and "Settling Home". What they have in common is that they are realistic, down-to-earth, and reflect social phenomena.

"Blame You for Being Too Beautiful"

Director: Wang Zhi

Starring:Qin Lan/Gao Yixiang/Prince

Number of episodes: 36

Industry dramas are not uncommon in recent years, but not many really score high. Most of them have problems such as "lack of professionalism" and "serious routines". If they can tear off the "fake language cloak", be truly professional, and project it into the workplace and life of ordinary people, they can make the audience feel the same.

"Blame you for being too beautiful" is about to be released, but it is hard to hide the sigh. This is the last work that Gao Yixiang shot before his death. Now, it has become an eternal memorial.


Gao Yixiang

"Midsummer Full of Hearts"

Director: Zhang Lichuan

Starring: Yang Chaoyue/Xu Weizhou

Number of episodes: 24

"Midsummer Full of Hearts" is adapted from the classic TV series "Full of Romance".

The drama has a classic story core, which is "Cinderella and the Prince". Yang Chaoyue, who used the phrase "the hope of our whole village" in the circle, actually matched the character image of "Cinderella".

However, with "Full House of Romance" beads and jade in front, "Full Heart of Midsummer" still poses no small challenge.

"I like you so much."

Director: Lin Ziping

Starring:Yan Chengxu/Shen Yue

Number of episodes: 34

The new and old "Meteor Garden" male and female protagonists gather in the same drama, which is a big benefit for "meteor fans".

But looking at the story and characters, it is difficult to see the new ideas in the play, and it is still following the line of "unlucky ghost female protagonist" and "domineering president male protagonist".


However, whether the drama can truly achieve a breakthrough, and whether there are any surprises in the details, can only be judged after it is launched.

"Heartbeat Project

Director: Liu Yizhi/Han Dong

Starring:Song Qian/Luo Yunxi

Number of episodes: 48

On Douban, the genre is labeled "love" and "adventure," which are actually rare in contemporary urban themes.

The character played by the male protagonist Luo Yunxi is a broker who wants to steal the heroine’s scientific research results under the guise of a romantic encounter.

For directors and screenwriters, such a genre and subject matter are highly professional, which is bound to be more difficult to control than ordinary urban romance dramas. However, if done well, it may be the next hit.

"You are my destiny."

Director:Zhou Xiaopeng

Starring: Xing Zhaolin/Liang Jie/Fu Jing

Number of episodes: 36

The male and female protagonists are the "candid" CP who used to sprinkle sugar in the "Double Concubine", and this time they play a couple again; the female number two is Fu Jing in the Rocket Girl 101; at the same time, the powerful actors Liu Xuehua and Liu Lin have also joined the drama.

This is a typical traffic star + old drama model, and how to innovate in the model is what we are looking forward to seeing.

"If you love me, don’t think too much."

Director: Cao Huisheng/Han Jie

Starring:Chen Jianbin/Li Yitong/Pan Yueming

Number of episodes: 40

Seeing this lineup, many viewers expressed shock, "The difference is 20 years, will there be a sense of CP?"

Although there are doubts, it is undeniable that whether it is a movie or a TV series, there are many excellent works of "young and old", such as.


Chen Jianbin and Li Yitong

In the past, Chen Jianbin often gave the audience the impression of playing monarchs and heroes. This time, how will he perform in the "young and old" romance drama? I believe this is also what the audience is looking forward to.

Realism: Low-yield but high-quality

In recent years, realist dramas are popular, but not productive. They always use a sophisticated production team, and they are often high-quality as soon as they come out.

From "The Mekong Case", "In the Name of the People" to "Operation Ice Breaking", these realistic dramas all carry lofty ideals, reflect the contemporary era, and express the people’s best wishes for society and the country.

"National Action"

Director:Gao Qunshu/Chang Meng

Starring:Huang Zhizhong/Zhang Yi

Number of episodes: 38

The drama takes the case of Liu Han in Sichuan as the story prototype and tells the stories of heroic models and typical cases that have emerged in the anti-corruption struggle.

As early as 2016, in the work plan announced on the official website of CCTV, it was clearly mentioned that "National Action" is a customized drama created by CCTV, which integrates genre elements such as "Black and White" and "Infernal Affairs" to vividly reproduce the heroic stories in the fight against corruption.

"The World of the Great Qin Empire"

Director: Yan Yi/Gu Qiming/Qianglong/Liu Yongtao

Starring:Zhang Luyi/Duan Yihong/Li Naiwen

Number of episodes: 80

The first director of the play is Yan Yi, who is the director of CCTV and China Television Drama Production Center. He has won the first prize of the long-form TV drama Feitian Award and the Golden Eagle Award for Best Art. He has rich experience in filming major dramas and historical dramas.

And these leading actors are also famous actors. Each of them has withstood the test of the times and storms and has become one of the most powerful actors in the contemporary era.

Ancient clothing love category: each has its own point of view

There was the "Immortal Sword" series before, and then the "Three Lives and Three Worlds" series. This genre seemed to have no shortage of hits, and the recently popular "Rumor of Chen Qianqian" also belonged to this genre.

Costume dramas can capture "fantasies" that modern people cannot achieve, and can also create contrasts and create visual wonders on the screen.

It can be said that this type of drama contains a lot of imaginative possibilities.

"His Royal Highness the Wolf"

Director:Meng Fan

Starring:Wang Continental/Li Qin/Xin Zhilei

Number of episodes: 58


"His Royal Highness Wolf" is written and produced by Chen Yushan, the ace producer of Taiwanese idol dramas. It is conceivable that there must be sweet love scenes in it. However, at the moment when the sweet pet drama is "favored", it may be in the audience’s favor.

 

The play tells the story of a child who grew up in a wolf pack and met the group owner, and the two fought for their destiny in revenge and crisis.

 

Presumably, the "Wolf Pack Play" and how the actors perform the "Wolf Nature" are the tests and highlights of the play.

"The Children of the Tang Dynasty"

Director: Li Huizhu

Starring: Li Yitong/Xu Kai

Number of episodes: 69

Yu Zheng, the artistic director of "The Children of the Tang Dynasty", an ancient light comedy created by Happy Entertainment Film and Television, said that this is a romantic romantic comedy story with no villains in the whole play, and it is light-hearted and humorous without distortion.

The story setting is indeed pleasing, and the collocation of Li Yitong and Xu Kai’s beautiful woman and handsome man is also very in line with the aesthetics of the current audience.

It is reported that the crew has also made their own requirements for high-quality production. Will this be the next hit?

"Splendid Southern Song"

Director: Li Huizhu

Starring: Li Qin/Qin Hao

Number of episodes: 63

I still remember that year let Luo Jin, Tang Yan because of the play "Splendid Weiyang", after many years, its sequel has come.

"Splendid Southern Song" was created by the original people behind "Splendid Weiyang". Qin Hao plays the emperor Liu Yikang, who is determined to implement the new policy in order to change the current situation, while Li Qin is the woman behind the emperor, Shen Lige, who has always supported him in promoting the common people and touching the interests of the noble people.

From the number of episodes, it can be inferred that this is also an epic drama.


Judging from this film list, the number of suspense dramas on various platforms has increased, and the script is generally valued. In the cooperation, there are also many old drama bones paired with new directors. On the one hand, it reflects the strong momentum of young directors, while the opposite is the "fault" problem of young acting schools.

This problem also appears in contemporary urban drama, in addition to drama is difficult to break through, but also rarely see the emergence of new acting school.

The realist drama has always been a rare high-quality theme, whether it is the script or the actors, it must be repeatedly refined to stand the test of the audience and time.

Although several dramas of ancient love have their own highlights, whether they can become popular depends on how effective the final drama is broadcast.

But regardless of category, high-quality creation is an essential element for creating popular dramas. I hope domestic dramas will deepen their content, create exquisite creations, and bloom with a hundred flowers, getting better and better!


Do you believe it? Deng Chao has been preparing for the role of "Galaxy Cram School" for 40 years


1905 movie network news Crying and laughing all the way, the national roadshow of the film came to an end in Tianjin on July 14. As the final stop, the audience of Yudu praised the film as a "beacon of parent-child education". The film has been screened ahead of time, and more than 500,000 people have tried early adopters in advance. The major platforms have been praised for "capture" in an instant: the cat’s eye platform scored 9.4 points, and rose to 9.5 in a short time; the ticket rating of the lottery is also above 9 points, and the word-of-mouth leader in the summer is well deserved. "Galaxy Tutorial School" is directed by Deng Chao and Yu Baimei, and will be officially released nationwide on July 18.

 

"I found the target of my life"

The most touching part of "Galaxy Tutoring School" is that Ma Haowen in the film encourages his son to find the "target" of life, to insist on independent thinking, and to know what kind of person he wants to become. A thought-provoking dialogue in the film: Ma Haowen asks his son what your future goals are. After receiving the reply from "Tsinghua Peking University", Ma Haowen said: "Tsinghua Peking University is just a process, not a goal. You have to think clearly about what kind of person you want to be." During the roadshow, countless audience members expressed that they were moved by this line. "People have to live out themselves and stick to themselves. This movie is the beacon of parent-child education."

In Tianjin, several viewers shared similar experiences after watching the film. One viewer, who majored in land resource management but switched to design, said: "I used to only listen to my parents and get good grades. Now I work in a job that is not related to my major after graduation, but I feel very happy. I have found what I really want to do." Another viewer quit the journalism industry to become a photographer because he liked photography. Although he was not understood by his parents at first, "I have always done what I like, and my parents have slowly accepted it." Director Yu Baimei, who used to be a computer major, is now a famous director and screenwriter in China. He is like Ma Fei in the movie, because of his love, he insists on making the movie dream a reality.

Deng Chao "prepared for 40 years" for this role

With the release just around the corner, the two directors are very emotional. The director Yu Baimei mentioned that he and Deng Chao are both fathers, and the film is actually a poem they dedicated to their children. "Our wife has been making all kinds of designs for the future of our children, and has all kinds of worries about their lives, but the father brings many different things to the children. Making this movie is actually dedicated to the father and pays tribute to the father." The concept of "happy education" in the film touched many parents. The director said: "Pure happiness is empty. It is necessary to always let the child ask himself what he wants to do in the future, to be the person he wants to do, and to do what he wants to do. This is true happiness. Only the happiness of having an arrow target is true happiness."

As a father, playing the role of a father, Deng Chao has actually been "preparing for 40 years" for this role. Even when Deng Chao put on old-age makeup and walked to the camera, the entire crew was moved and felt that he was a real old father. Although the film is simple, it is deeply moving. "This is a movie dedicated to my father, but also to my children. I want him to know what my father is doing."

Autonavi Map Yu Yongfu: The end of aggregation must be integrated travel services

Beijing News Shell Financial News (Reporter Chen Weicheng) On February 21, at the seminar on "Integration of scientific and technological innovation and reality to help build a transportation power", Yu Yongfu, chairperson of Autonavi Group, said that the integrated travel service platform is Autonavi’s No. 1 project in 2023, and the end result of aggregation must be integrated travel services.
Autonavi Map builds an integrated travel service platform in an aggregated model, and currently has access to a full range of urban travel and intercity travel services, including urban travel services such as public transportation, subway, taxi, online car-hailing, walking, and motorcycles, trains, passenger transportation, airplanes, and other intercity travel services, as well as supporting services such as charging and refueling.
Among them, Autonavi cooperates with the taxi industry in more than 100 cities to help the taxi patrol network integrate and receive orders online; the cooperative gas stations exceed 30,000, covering 340 cities across the country, and also cooperates with the State Grid, special calls, etc. The number of online charging stations exceeds 110,000, achieving national coverage.
Yu Yongfu, chairperson of Autonavi Group, said that the integrated travel service platform is Autonavi’s No. 1 project in 2023. Autonavi will adhere to the aggregation model, open up map navigation, technical services, platform traffic and other capabilities, and create a new combination with "old masters" who are deeply involved in the transportation industry to build an integrated travel service platform.
Yu Yongfu believes that there are three ways to integrate data and reality in the transportation industry: new travel forces use new skills and become new masters; old masters invest a long time in self-learning new skills; the third is that old masters cooperate with enterprises with digital technology to quickly master new skills and form new combinations.
"A better choice for the integration of numbers and reality may be the third way. The old master partners with a new skill partner, and the road to the integration of numbers and reality can go faster and farther." Yu Yongfu said.
Editor, Huang Xinyu
Proofreading, Zhai Yongjun

Xiaomi Automobile has finally arrived, and Lei Jun has created a new LOGO with a billion dollars, which will be unveiled on December 28th.

The Xiaomi car with high attention has finally arrived. Lei Jun personally publicized and the official "limit" of Xiaomi Automobile was warmed up. Although Xiaomi Automobile registered an official account, the official did not release any content about Xiaomi Automobile. Recently, the official information of Xiaomi Automobile has also been updated: on December 28th, Xiaomi Automobile will hold a technical conference, and the previously warmed-up Xiaomi SU7 will also be unveiled at the Xiaomi Automobile Technology Conference, which means that Xiaomi Automobile is finally coming.

According to the official account of xiaomi Automobile, the avatar should be the Logo of its own car. The collision combination of Xiaomi on a black background looks very textured, and the overall design is the same as the Xiaomi brand LOGO. Xiaomi Auto’s Weibo account has exceeded 90,000 fans by the time of our press release, and the official WeChat account and video number have also been launched, which are also the contents of the official Xiaomi Auto Technology Conference.

The head of the company, Lei Jun, also said: "Today, it is the 1000th day that Xiaomi has officially built a car. We officially announced that the Xiaomi Automobile Technology Conference will be held on December 28th." "Building a car, there is no shortcut to the century-old track. Adhere to the positive development, start from the bottom core technology, invest ten times, and build a good car! These technologies will be officially displayed to everyone at the Xiaomi Automobile Technology Conference on December 28. "

Previously, Xiaomi Automobile has completed the new car declaration. It is reported that Xiaomi’s first new car, SU7, will launch several versions, including standard version, Pro, Max and other versions. In terms of battery life, there are four battery life versions of 628km, 668km, 800km and 750km, and four-wheel drive models will also be available.

Although XIAOMI has done a good job in keeping secrets, netizens have released the interior of Xiaomi SU7 before, but we only saw the steering wheel shape of the new car and the intelligent big screen of central control. The "Xiaomi" logo on the steering wheel highlights the identity tag of Xiaomi’s first car. It is reported that the new car will be equipped with MIUI car independently developed by Xiaomi. This car will provide users with an intuitive interface and rich applications, and also support voice control and touch screen operation. The new car will also provide options including ETC, exterior rearview mirror, skylight glass, laser radar and so on.

The car ecology is also the highlight. As Xiaomi announced that "澎湃 OS" has opened up the ecology of people and cars, it also means that it has the card of "cross-terminal and cross-scene experience", and can face Huawei’s series of models and Geely Flyme AUTO models directly, and compete with them.

Not only that, in terms of intelligent driving, Xiaomi is also constantly moving. Two years ago, Xiaomi Circle acquired DeepMotion Tech Limited, an autonomous driving company with extensive layout in the fields of high-precision positioning, high-precision maps and 3D scene reconstruction. According to the latest development of automatic driving technology announced by Xiaomi, we can speculate that Xiaomi SU7 intelligent driving assistance system will be infinitely close to L3 level.

According to the latest information released by the Ministry of Industry and Information Technology in November, Xiaomi Automobile has previously declared two versions of the model, positioning the Xiaomi SU7 for medium and large pure trams. The body size of the new car is 4997/1963/1455mm and the wheelbase is 3000mm respectively. There is also an exposure size on the Internet: 4860mm*1980mm*1666mm respectively.

Power and battery life are also the focus of netizens and users. According to the information of the Ministry of Industry and Information Technology, the Xiaomi SU7 single-motor rear-drive model will be equipped with a 73.6kWh Foday lithium iron phosphate battery, with a battery life of 628km(20-inch wheel hub) or 668km(19-inch wheel hub). The new car also offers a dual-motor four-wheel drive model, which will be equipped with a 101kWh Contemporary Amperex Technology Co., Limited ternary lithium battery, with a battery life of 800km(19-inch wheel hub) or 750km(20-inch wheel hub), which is comparable to that of similar products on the market.

For his own car, Lei Jun said that the average car company will probably invest three or four hundred people and one or two billion R&D funds to make a car. But Xiaomi is different. The first car of Xiaomi Automobile invested 3,400 engineers, and the entire R&D investment exceeded 10 billion, which is equivalent to using more than 10 times of investment to build a car.

"I am particularly worried that if it doesn’t catch fire when it comes up, everyone won’t buy it. This will definitely be very worrying." Lei Jun said firmly.

It is understood that the design of Xiaomi SU7 was designed by Li Tianyuan, a former designer of BMW iX. Netizens said that the new car had the shadow of Porsche Taycan, which also reflected netizens’ recognition of Xiaomi’s new car design.

Whether it is design or in-car technology, intelligent configuration and autonomous driving, including new car space and endurance, it has good competitiveness. However, it is a little regrettable that Lei Jun also revealed that the content of this conference is mainly about display technology, and the products will not be displayed, which also means that information such as new car pricing will depend on it later. However, the topic of discussion about the pricing of Xiaomi SU7 has been going on, and many people think that this car will be less than 200,000 yuan.

However, according to its positioning, the new car will face hot-selling products such as BYD Han EV and Tesla Model 3, while a series of hard-core products, such as Extreme Krypton 007, Star Road Star Era ES, Zhijie S7, Aouita 12 and Yinhe E8, which have just been listed, have the same strength and the pressure they face can be imagined.

Another thing that is good for Xiaomi Auto is that it has its own traffic, especially the founder traffic of Lei Jun, and the "mystery" marketing accumulated over the years is also a big killer, which also makes it far more concerned than its peers. However, before Huawei took the lead in the car ecology, and after a series of encirclement and suppression by competitors at the same level, whether Xiaomi Automobile can become an instant hit still needs market verification.

This article was originally produced by [Auto Market Special Review/Li Te ‘er] New Media Studio, and the author is Bei Yan. Please indicate the source when reprinting.

Looking back on 2021, watch the beautiful flash moment when Tik Tok met the film!

32 million people watched together.Tik Tok’s first live movie

, and other masters gathered at the Tik Tok Cloud premiere.

Appear in the live broadcast room and have a cross-border conversation with Tik Tok Talent.

Tik Tok account plays 4.3 billion … …


Special feature of 1905 film network Looking back at 2021, all the famous scenes of these film circles were staged in Tik Tok.On January 23rd, Tik Tok and China Film Report released the annual event inventory video of "The Flash Moment of Tik Tok Film 2021" to relive the flash moment when Tik Tok met the film in the past year.


According to the data released by the National Film Bureau on January 1st, 2022, the total box office of China’s films reached 47.258 billion yuan and the total number of screens reached 82,248 in 2021. The total box office and the total number of screens continued to rank first in the world, and the film industry in China recovered rapidly and continued to develop well.


Among the new films released throughout the year, 304 films were chosen to be promoted in Tik Tok. Tik Tok was among the producers of 19 films. Tik Tok platform has increasingly become an important position that can’t be ignored in film publicity.


In the past year, how did Tik Tok integrate resources to help the film announcement in multiple dimensions? In the continuous iteration and upgrade of the short video platform announcement mode, what experience can be used for reference by the industry?


Full coverage of the schedule

Refined operation helps film announcement.


Looking at all the major schedules in 2021, from Spring Festival, May Day and Summer Holiday to National Day and New Year’s Eve, whether it is a commercial blockbuster or a low-budget film, Tik Tok platform has become a "battleground" for film announcement. The films with the leading box office are also in the top position in Tik Tok, and Tik Tok, as a content platform, has a stronger potential energy output in film promotion.


At the beginning of the year, the "strongest Spring Festival file in history" created a number of records such as 7.8 billion box office, 160 million person-times and 2.585 million times, which boosted industry confidence. Detective Chinatown 3, Hi, Mom and other blockbusters with the highest volume performed equally well in Tik Tok.


Hi, Mom touched the audience with tears in her laughter and simple and sincere mother-daughter affection, and made 5.413 billion box office, ranking second in the year. The film also focuses on the theme of "family" in short video promotion, and directly pokes users’ tears with strong empathy topics.


# Hello Li Huanying is crying, # Crying, # Hello Li Huanying is crying and laughing, # Hello Li Huanying MV is crying, and other topics are on the hot list in Tik Tok. The official account of the movie @ Hello Movie The total number of videos played in Li Huanying exceeded 4.3 billion, and the total number of likes exceeded 99 million. In 2021, Tik Tok users left the most tears for Hi, Mom.



The May 1st champion highlighted the highlight of "Zhang Yimou’s first spy war work". Zhang Yimou was a guest in the live broadcast room, and talked with Tik Tok experts such as @ Buyi Detective, @ Crow Movie, @ Zhang Zhanling and @ Waiguoren Research Association. The cross-border collision between the famous director and the users in Tik Tok, and the popularity and viewpoint of Qi Fei have achieved the communication effect of breaking the wall and the circle.


The Battle at Lake Changjin, My Father and I, two blockbusters in the National Day archives, also made efforts to publicize on the platform of Tik Tok to complete the "ultimate leap" at the box office. Box office champion of the year — — The official account of The Battle at Lake Changjin Tik Tok has 2.78 million fans, making it the movie official number with the most fans. Jason Wu, Jackson Yee and other masters attended the "Tik Tok Cloud Premiere of Changjin Lake", which attracted more than 6 million users to participate in the interaction, and a total of 10 hot topics were listed.



The four directors of Me and My Father jointly broadcast live in Tik Tok, attracting more than 15.6 million people to watch. The "Me and My Father’s Cavalry Corps" starring in the "Riding the Wind" unit has nearly 10 million praises and has become the hottest video of the year.



Not only commercial blockbusters, genre films can also reach the target audience accurately through short video communication strategies with outstanding highlights and tailor-made.


The youth romantic film "Summer Future" highlights the "sense of youth" in the propaganda, and combines the topic fermentation with special time nodes such as graduation season and Tanabata to arouse netizens’ empathy and enhance users’ desire to see the index and pre-sale conversion. 


# Leo Airborne Graduation Ceremony # Summer future is too real # Leo Zifeng Zhang school uniform photo hot spots have been listed for 32 times, with a cumulative broadcast volume of 797 million, and the maximum growth in a single day is 92,000.


Action crime movies accurately found the male audience who loved action movies. The cumulative broadcast volume of # Anger Serious Cases reached 2.9 billion, and hot topics were listed for 18 times. Topics such as "Missing the Stars" even set off a platform-wide emotional killing. In the end, the film won 1.329 billion box office and won the box office championship in Hong Kong.


In the past Lunar New Year movies, suspense crime movies, comedies, romantic movies "Love by Year" were also aimed at the target crowd and sinking the market in Tik Tok. Through the publicity before the screening, continuous exposure after the screening, the long tail effect was released, which prompted more audiences to enter the theater and realized the overall volume and box office growth of the film.


Innovative and characteristic gameplay

Explore more possibilities of connecting with movies.


From the first admission in 2017, through several years’ practice, Tik Tok’s film announcement mode has been constantly iterative and upgraded. By means of enriching marketing methods, expanding marketing scenarios and creating effective marketing tools, Tik Tok is exploring a new model of "internet plus Movies" while exerting the power of the platform to help the accurate distribution of materials, driving the growth of movies’ desire to see the index and the transformation of ticket purchase.


Hi, Mom’s first cloud road show was broadcast live, and Jia Ling and 11 Tik Tok talents "returned to the 1980s". During the live broadcast, the official shook up nearly 100 thousand powder, creating a new form of live broadcast of movies.


 


The road show "Crowd of People" is the first live broadcast of the movie starring Andy Lau in Tik Tok, attracting 32 million people to watch it, with the cumulative praise exceeding 35 million. On average, users in Tik Tok send out 9,700 likes every second, and the value of watching the movie in the cat’s eye increased by 7,136 minutes, breaking the growth record of watching it in a single minute.


Customized gameplay based on the characteristics of the film is also constantly upgrading. More than 4 million people have the same model of the movie Hi, Mom through the special effects of stickers, which set off an upsurge of role interaction and achieved fission communication.


"Love by Year" invited eight couples from Tik Tok to create and sing the promotion song "Love by Year" with the film’s main creator, and filmed a fireworks blockbuster "Love by Year", which made netizens shout: "It’s too high to knock couples cp in Tik Tok!"


In the process of Detective Chinatown 3’s publicity, Tik Tok’s talent @ mesnier and @ Buyi Detective jointly created and filmed the "Looking for Q" series of Tang Tanchun Theater, which was played more than 200 million times, completing the exploration of the propaganda mode of Tik Tok-derived short plays in the first generation of films.


As the first major film produced in Tik Tok, The Summer Future opens up the ways of star live broadcast, customized stickers, and ticket grabbing, thus realizing the efficient release of communication potential.


As a platform for young people to gather, Tik Tok is cleverly embedded in the movie plot. The role account of Zheng Yuxing, the leading actor played by Leo, appeared many times, creating a new case of pioneering film implantation. The movie role number @DJXYZ attracted 20.39 million people to watch on the day of its arrival, and users actively discussed "Is this the trumpet of Leo?".


 


In addition, since the Spring Festival in 2021, Tik Tok has started to launch special film activities with "activity-driven schedule", and successively created special topics such as "May Day Movie Watching Plan", "Tik Tok Summer Movie Watching Guide" and "National Day File in Tik Tok", and constantly explored the fancy gameplay of "short video+movie announcement" to make the film content better connected and interacted with netizens through gameplay.



One of the advantages of these topics is to use the form of online aggregation pages to guide users to win ticket purchase discounts by marking "I want to see" and playing trailers, and finally complete the purchase. Through the activity, the cat’s eye index of "Summer Future" increased by 411,500, accounting for 44% of the total. On the Cliff, the index of cat’s eye wants to watch has increased by 40,800, accounting for 29% of the total number of people who want to watch.


The thematic form has effectively opened up a number of publicity links such as material exposure, exponential growth of want-to-see, and ticket purchase conversion. On the one hand, film and television materials are released in a centralized way, resulting in a high-frequency and lasting sound burst. On the other hand, the conversion path from content to purchase is clearer, which directly converts Tik Tok users into the number of people who want to see movies and drives the release of potential energy for film publicity.


According to the 48th Statistical Report on the Development of Internet in China issued by China Internet Network Information Center (CNNIC), as of June 2021, the number of Internet users in China reached 1.011 billion, including 888 million short video users.


According to official data, there are more than 600 million daily users in Tik Tok, and the proportion of users under the age of 35 is over 90%, which is highly coincident with the mainstream movie consumers. This also makes Tik Tok full of imagination in excavating and attracting the incremental consumers of movies. While using huge traffic and channel advantages to promote the film, Tik Tok’s creators also influence and shape the film industry to some extent.


With the approach of the Spring Festival, Jackson Yee’s role number @ Haojing mobile phone repair has settled in Tik Tok and completed the "punch-in". The first content was praised as high as 252.2w, attracting 155.7w fans’ attention. Chinese New Year blockbusters, such as,,,,, and so on, have also been publicized in different forms in Tik Tok to stimulate public expectations.


In 2022, the story of Tik Tok and the film is to be continued.