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At this year’s Guangzhou Auto Show, the third generation of Changan attracted a lot of attention with its comprehensive and advanced design, intelligent configuration and efficient power. As a representative of the new force of "domestic products", the third generation of Yidong in Chang ‘an not only harvested the huge flow of the exhibition, but also refreshed everyone’s expectations for domestic family cars. Next, let’s take a closer look at this choice of family sedan that shines at the auto show:

The design of the third generation of Yi Yi in Chang ‘an is full of science and technology, with borderless grille, sharp headlights, hidden door handle and sporty duck tail design, which made it attract much attention as soon as it appeared at the exhibition. There are two exhaust ports on both sides of the tail, which add more movement and full recognition.

?Walking into the car, Chang ‘an’s third-generation technology atmosphere came to the fore. The car is equipped with the largest size "double smart big screen" in its class, with a 10.25-inch full LCD instrument and a 13.2-inch central control screen as standard, which is both scientific and practical. The AI Super Brain Xiaoan Intelligent Voice Assistant, which comes standard in the whole system, not only responds quickly, but also realizes the functions of music playing, navigation, car control, etc. You can easily wake up with "Hello Xiaoan", showing Changan’s leading edge in intelligent technology. 540 panoramic image, driving recorder, remote start and other configurations have also been realized in all models, making daily car use more convenient.

?In terms of power, Chang ‘an’s third-generation Yidong is equipped with Blue Whale’s new generation NE1.5T high-pressure direct injection engine +7DCT high-efficiency power combination, with a maximum rated power of 125kW and a maximum torque of 260N·m, which has a rapid start and smooth acceleration. The powerful power provided by this engine is rare in the same class. The acceleration from 0 to 100 km/h takes only 9.1 seconds, and the maximum speed can reach 200km/h, giving consideration to both home and driving pleasure.

With a length of 4770mm, a width of 1840mm and a wheelbase of 2765mm, the third generation of Changan Yidong has an absolute advantage in the interior space. The trunk capacity of 520L can also meet the needs of daily travel and small family travel, and the storage in the car is thoughtful and convenient for placing personal belongings, which is very practical.

?In terms of safety, Changan’s third-generation Yidong’s all-standard ark cage safety body is made of more than 70% high-strength steel, providing comprehensive safety guarantee for drivers and passengers. The flagship model is also equipped with intelligent safety functions such as ACC adaptive cruise and front collision warning, which makes the user’s driving experience more secure.

?Comments: As the preferred family car supported by 1.7 million quality users, Yidong series not only gained huge traffic at Guangzhou Auto Show, but also the third generation Yidong of Chang ‘an showed the leading strength of domestic family cars with the largest size of "double smart big screen", strong power combination and AI intelligent technology. In the price range starting at 70,000 yuan, Changan’s third-generation Yidong provides a trustworthy choice for intelligent and practical consumers with high cost performance and high quality performance.

The Xiaomi car with high attention has finally arrived. Lei Jun personally publicized and the official "limit" of Xiaomi Automobile was warmed up. Although Xiaomi Automobile registered an official account, the official did not release any content about Xiaomi Automobile. Recently, the official information of Xiaomi Automobile has also been updated: on December 28th, Xiaomi Automobile will hold a technical conference, and the previously warmed-up Xiaomi SU7 will also be unveiled at the Xiaomi Automobile Technology Conference, which means that Xiaomi Automobile is finally coming.

According to the official account of xiaomi Automobile, the avatar should be the Logo of its own car. The collision combination of Xiaomi on a black background looks very textured, and the overall design is the same as the Xiaomi brand LOGO. Xiaomi Auto’s Weibo account has exceeded 90,000 fans by the time of our press release, and the official WeChat account and video number have also been launched, which are also the contents of the official Xiaomi Auto Technology Conference.

The head of the company, Lei Jun, also said: "Today, it is the 1000th day that Xiaomi has officially built a car. We officially announced that the Xiaomi Automobile Technology Conference will be held on December 28th." "Building a car, there is no shortcut to the century-old track. Adhere to the positive development, start from the bottom core technology, invest ten times, and build a good car! These technologies will be officially displayed to everyone at the Xiaomi Automobile Technology Conference on December 28. "

Previously, Xiaomi Automobile has completed the new car declaration. It is reported that Xiaomi’s first new car, SU7, will launch several versions, including standard version, Pro, Max and other versions. In terms of battery life, there are four battery life versions of 628km, 668km, 800km and 750km, and four-wheel drive models will also be available.

Although XIAOMI has done a good job in keeping secrets, netizens have released the interior of Xiaomi SU7 before, but we only saw the steering wheel shape of the new car and the intelligent big screen of central control. The "Xiaomi" logo on the steering wheel highlights the identity tag of Xiaomi’s first car. It is reported that the new car will be equipped with MIUI car independently developed by Xiaomi. This car will provide users with an intuitive interface and rich applications, and also support voice control and touch screen operation. The new car will also provide options including ETC, exterior rearview mirror, skylight glass, laser radar and so on.

The car ecology is also the highlight. As Xiaomi announced that "澎湃 OS" has opened up the ecology of people and cars, it also means that it has the card of "cross-terminal and cross-scene experience", and can face Huawei’s series of models and Geely Flyme AUTO models directly, and compete with them.

Not only that, in terms of intelligent driving, Xiaomi is also constantly moving. Two years ago, Xiaomi Circle acquired DeepMotion Tech Limited, an autonomous driving company with extensive layout in the fields of high-precision positioning, high-precision maps and 3D scene reconstruction. According to the latest development of automatic driving technology announced by Xiaomi, we can speculate that Xiaomi SU7 intelligent driving assistance system will be infinitely close to L3 level.

According to the latest information released by the Ministry of Industry and Information Technology in November, Xiaomi Automobile has previously declared two versions of the model, positioning the Xiaomi SU7 for medium and large pure trams. The body size of the new car is 4997/1963/1455mm and the wheelbase is 3000mm respectively. There is also an exposure size on the Internet: 4860mm*1980mm*1666mm respectively.

Power and battery life are also the focus of netizens and users. According to the information of the Ministry of Industry and Information Technology, the Xiaomi SU7 single-motor rear-drive model will be equipped with a 73.6kWh Foday lithium iron phosphate battery, with a battery life of 628km(20-inch wheel hub) or 668km(19-inch wheel hub). The new car also offers a dual-motor four-wheel drive model, which will be equipped with a 101kWh Contemporary Amperex Technology Co., Limited ternary lithium battery, with a battery life of 800km(19-inch wheel hub) or 750km(20-inch wheel hub), which is comparable to that of similar products on the market.

For his own car, Lei Jun said that the average car company will probably invest three or four hundred people and one or two billion R&D funds to make a car. But Xiaomi is different. The first car of Xiaomi Automobile invested 3,400 engineers, and the entire R&D investment exceeded 10 billion, which is equivalent to using more than 10 times of investment to build a car.

"I am particularly worried that if it doesn’t catch fire when it comes up, everyone won’t buy it. This will definitely be very worrying." Lei Jun said firmly.

It is understood that the design of Xiaomi SU7 was designed by Li Tianyuan, a former designer of BMW iX. Netizens said that the new car had the shadow of Porsche Taycan, which also reflected netizens’ recognition of Xiaomi’s new car design.

Whether it is design or in-car technology, intelligent configuration and autonomous driving, including new car space and endurance, it has good competitiveness. However, it is a little regrettable that Lei Jun also revealed that the content of this conference is mainly about display technology, and the products will not be displayed, which also means that information such as new car pricing will depend on it later. However, the topic of discussion about the pricing of Xiaomi SU7 has been going on, and many people think that this car will be less than 200,000 yuan.

However, according to its positioning, the new car will face hot-selling products such as BYD Han EV and Tesla Model 3, while a series of hard-core products, such as Extreme Krypton 007, Star Road Star Era ES, Zhijie S7, Aouita 12 and Yinhe E8, which have just been listed, have the same strength and the pressure they face can be imagined.

Another thing that is good for Xiaomi Auto is that it has its own traffic, especially the founder traffic of Lei Jun, and the "mystery" marketing accumulated over the years is also a big killer, which also makes it far more concerned than its peers. However, before Huawei took the lead in the car ecology, and after a series of encirclement and suppression by competitors at the same level, whether Xiaomi Automobile can become an instant hit still needs market verification.

This article was originally produced by [Auto Market Special Review/Li Te ‘er] New Media Studio, and the author is Bei Yan. Please indicate the source when reprinting.

32 million people watched together.Tik Tok’s first live movie

, and other masters gathered at the Tik Tok Cloud premiere.

Appear in the live broadcast room and have a cross-border conversation with Tik Tok Talent.

Tik Tok account plays 4.3 billion … …

Special feature of 1905 film network Looking back at 2021, all the famous scenes of these film circles were staged in Tik Tok.On January 23rd, Tik Tok and China Film Report released the annual event inventory video of "The Flash Moment of Tik Tok Film 2021" to relive the flash moment when Tik Tok met the film in the past year.

According to the data released by the National Film Bureau on January 1st, 2022, the total box office of China’s films reached 47.258 billion yuan and the total number of screens reached 82,248 in 2021. The total box office and the total number of screens continued to rank first in the world, and the film industry in China recovered rapidly and continued to develop well.

Among the new films released throughout the year, 304 films were chosen to be promoted in Tik Tok. Tik Tok was among the producers of 19 films. Tik Tok platform has increasingly become an important position that can’t be ignored in film publicity.

In the past year, how did Tik Tok integrate resources to help the film announcement in multiple dimensions? In the continuous iteration and upgrade of the short video platform announcement mode, what experience can be used for reference by the industry?

Full coverage of the schedule

Refined operation helps film announcement.

Looking at all the major schedules in 2021, from Spring Festival, May Day and Summer Holiday to National Day and New Year’s Eve, whether it is a commercial blockbuster or a low-budget film, Tik Tok platform has become a "battleground" for film announcement. The films with the leading box office are also in the top position in Tik Tok, and Tik Tok, as a content platform, has a stronger potential energy output in film promotion.

At the beginning of the year, the "strongest Spring Festival file in history" created a number of records such as 7.8 billion box office, 160 million person-times and 2.585 million times, which boosted industry confidence. Detective Chinatown 3, Hi, Mom and other blockbusters with the highest volume performed equally well in Tik Tok.

Hi, Mom touched the audience with tears in her laughter and simple and sincere mother-daughter affection, and made 5.413 billion box office, ranking second in the year. The film also focuses on the theme of "family" in short video promotion, and directly pokes users’ tears with strong empathy topics.

# Hello Li Huanying is crying, # Crying, # Hello Li Huanying is crying and laughing, # Hello Li Huanying MV is crying, and other topics are on the hot list in Tik Tok. The official account of the movie @ Hello Movie The total number of videos played in Li Huanying exceeded 4.3 billion, and the total number of likes exceeded 99 million. In 2021, Tik Tok users left the most tears for Hi, Mom.

The May 1st champion highlighted the highlight of "Zhang Yimou’s first spy war work". Zhang Yimou was a guest in the live broadcast room, and talked with Tik Tok experts such as @ Buyi Detective, @ Crow Movie, @ Zhang Zhanling and @ Waiguoren Research Association. The cross-border collision between the famous director and the users in Tik Tok, and the popularity and viewpoint of Qi Fei have achieved the communication effect of breaking the wall and the circle.

The Battle at Lake Changjin, My Father and I, two blockbusters in the National Day archives, also made efforts to publicize on the platform of Tik Tok to complete the "ultimate leap" at the box office. Box office champion of the year — — The official account of The Battle at Lake Changjin Tik Tok has 2.78 million fans, making it the movie official number with the most fans. Jason Wu, Jackson Yee and other masters attended the "Tik Tok Cloud Premiere of Changjin Lake", which attracted more than 6 million users to participate in the interaction, and a total of 10 hot topics were listed.

The four directors of Me and My Father jointly broadcast live in Tik Tok, attracting more than 15.6 million people to watch. The "Me and My Father’s Cavalry Corps" starring in the "Riding the Wind" unit has nearly 10 million praises and has become the hottest video of the year.

Not only commercial blockbusters, genre films can also reach the target audience accurately through short video communication strategies with outstanding highlights and tailor-made.

The youth romantic film "Summer Future" highlights the "sense of youth" in the propaganda, and combines the topic fermentation with special time nodes such as graduation season and Tanabata to arouse netizens’ empathy and enhance users’ desire to see the index and pre-sale conversion.　

# Leo Airborne Graduation Ceremony # Summer future is too real # Leo Zifeng Zhang school uniform photo hot spots have been listed for 32 times, with a cumulative broadcast volume of 797 million, and the maximum growth in a single day is 92,000.

Action crime movies accurately found the male audience who loved action movies. The cumulative broadcast volume of # Anger Serious Cases reached 2.9 billion, and hot topics were listed for 18 times. Topics such as "Missing the Stars" even set off a platform-wide emotional killing. In the end, the film won 1.329 billion box office and won the box office championship in Hong Kong.

In the past Lunar New Year movies, suspense crime movies, comedies, romantic movies "Love by Year" were also aimed at the target crowd and sinking the market in Tik Tok. Through the publicity before the screening, continuous exposure after the screening, the long tail effect was released, which prompted more audiences to enter the theater and realized the overall volume and box office growth of the film.

Innovative and characteristic gameplay

Explore more possibilities of connecting with movies.

From the first admission in 2017, through several years’ practice, Tik Tok’s film announcement mode has been constantly iterative and upgraded. By means of enriching marketing methods, expanding marketing scenarios and creating effective marketing tools, Tik Tok is exploring a new model of "internet plus Movies" while exerting the power of the platform to help the accurate distribution of materials, driving the growth of movies’ desire to see the index and the transformation of ticket purchase.

Hi, Mom’s first cloud road show was broadcast live, and Jia Ling and 11 Tik Tok talents "returned to the 1980s". During the live broadcast, the official shook up nearly 100 thousand powder, creating a new form of live broadcast of movies.

The road show "Crowd of People" is the first live broadcast of the movie starring Andy Lau in Tik Tok, attracting 32 million people to watch it, with the cumulative praise exceeding 35 million. On average, users in Tik Tok send out 9,700 likes every second, and the value of watching the movie in the cat’s eye increased by 7,136 minutes, breaking the growth record of watching it in a single minute.

Customized gameplay based on the characteristics of the film is also constantly upgrading. More than 4 million people have the same model of the movie Hi, Mom through the special effects of stickers, which set off an upsurge of role interaction and achieved fission communication.

"Love by Year" invited eight couples from Tik Tok to create and sing the promotion song "Love by Year" with the film’s main creator, and filmed a fireworks blockbuster "Love by Year", which made netizens shout: "It’s too high to knock couples cp in Tik Tok!"

In the process of Detective Chinatown 3’s publicity, Tik Tok’s talent @ mesnier and @ Buyi Detective jointly created and filmed the "Looking for Q" series of Tang Tanchun Theater, which was played more than 200 million times, completing the exploration of the propaganda mode of Tik Tok-derived short plays in the first generation of films.

As the first major film produced in Tik Tok, The Summer Future opens up the ways of star live broadcast, customized stickers, and ticket grabbing, thus realizing the efficient release of communication potential.

As a platform for young people to gather, Tik Tok is cleverly embedded in the movie plot. The role account of Zheng Yuxing, the leading actor played by Leo, appeared many times, creating a new case of pioneering film implantation. The movie role number @DJXYZ attracted 20.39 million people to watch on the day of its arrival, and users actively discussed "Is this the trumpet of Leo?".

In addition, since the Spring Festival in 2021, Tik Tok has started to launch special film activities with "activity-driven schedule", and successively created special topics such as "May Day Movie Watching Plan", "Tik Tok Summer Movie Watching Guide" and "National Day File in Tik Tok", and constantly explored the fancy gameplay of "short video+movie announcement" to make the film content better connected and interacted with netizens through gameplay.

One of the advantages of these topics is to use the form of online aggregation pages to guide users to win ticket purchase discounts by marking "I want to see" and playing trailers, and finally complete the purchase. Through the activity, the cat’s eye index of "Summer Future" increased by 411,500, accounting for 44% of the total. On the Cliff, the index of cat’s eye wants to watch has increased by 40,800, accounting for 29% of the total number of people who want to watch.

The thematic form has effectively opened up a number of publicity links such as material exposure, exponential growth of want-to-see, and ticket purchase conversion. On the one hand, film and television materials are released in a centralized way, resulting in a high-frequency and lasting sound burst. On the other hand, the conversion path from content to purchase is clearer, which directly converts Tik Tok users into the number of people who want to see movies and drives the release of potential energy for film publicity.

According to the 48th Statistical Report on the Development of Internet in China issued by China Internet Network Information Center (CNNIC), as of June 2021, the number of Internet users in China reached 1.011 billion, including 888 million short video users.

According to official data, there are more than 600 million daily users in Tik Tok, and the proportion of users under the age of 35 is over 90%, which is highly coincident with the mainstream movie consumers. This also makes Tik Tok full of imagination in excavating and attracting the incremental consumers of movies. While using huge traffic and channel advantages to promote the film, Tik Tok’s creators also influence and shape the film industry to some extent.

With the approach of the Spring Festival, Jackson Yee’s role number @ Haojing mobile phone repair has settled in Tik Tok and completed the "punch-in". The first content was praised as high as 252.2w, attracting 155.7w fans’ attention. Chinese New Year blockbusters, such as,,,,, and so on, have also been publicized in different forms in Tik Tok to stimulate public expectations.

In 2022, the story of Tik Tok and the film is to be continued.