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Fat Donglai announced that he would leave work three hours early to increase the most basic humanistic care.

The ninth review star. jpg

□ Bai Xueying (Xi ‘an Jiaotong University)

Recently, after the fire broke out in the tea supermarket in Xuchang, Henan Province, in order to stabilize the quality and avoid employees being too tired, it was announced that employees would leave work three hours early, which caused concern and heated discussion, and then rushed to the hot search. (Spring City Evening News, December 29)

According to reports, on December 27th, Fat Donglai issued an announcement on the adjustment of the business hours of tea supermarkets in Xuchang area. The announcement showed that the business hours of Fat Donglai tea supermarkets in Xuchang area were temporarily reduced to 10:30~18:00 in order to stabilize the management quality, commodity quality and business quality.The official account of Pangdonglai released the winter business schedule on September 2, showing that the working hours from Sunday to Thursday are: 9: 30 ~ 21: 00; The working hours from Friday to Saturday are from 9: 30 to 21: 30.According to the winter business hours, after this adjustment, the working hours of tea supermarket employees are equivalent to delaying their work by one hour in the morning and leaving work at least three hours in advance in the evening, which will reduce the working hours by at least four hours throughout the day.

As soon as the announcement came out, it immediately triggered the praise and empathy of countless netizens: "The migrant workers have got empathy and understanding", "The ceiling level of domestic supermarkets is up", "It is worth promoting nationwide" and "The key to a conscience enterprise is to have a conscience boss".

I don’t know when it started. Overtime has become a normal state: in the past, the work system of big and small weeks, the rotation of single and double breaks was still shady. Now 996 is called the blessing newspaper, and 716, 807 and even 007 have become the culture of many companies. Overtime and involution have gradually become daily, and the bottom line of migrant workers has been refreshed again and again in the game with enterprises. It’s not that I don’t want to say "no" to overtime, but "voluntary overtime", "voluntary salary reduction" and "voluntary resignation" will inadvertently become the "last straw" to crush migrant workers. In recent years, there has been a lot of news about sudden death after working overtime. In such a big environment, compared with high salary, migrant workers hope to have a humane boss and a humanistic corporate culture, instead of continuing to "voluntarily" accept the squeeze while voicing: "Migrant workers’ lives are also lives" and "migrant workers are human beings, not working machines". It is not difficult to understand that the four-hour working hours compressed by companies from Fat East have attracted such great attention from the whole network. Who doesn’t want their company to be "Fat East" too?

Working hours are related to work results, but not necessarily. Instead of extending working hours indefinitely, it is better to formulate a reasonable assessment mechanism to avoid invalid overtime. It seems that nothing is actually produced at work. In order to mix up enough working hours, it is really unnecessary to drag the work that could have been completed in an hour or two for a whole day and stay at the work station with reluctance, even affecting health, greatly reducing work efficiency and ensuring work quality. Yu Donglai, the founder of Fat Donglai, said: "(Employees) are too tired. After a long time, he will get sick, and the quality of his work will also decline.".Although Fat Donglai has reduced the working hours by four hours every day, with such humanistic care, the efficiency and quality of work have also been guaranteed. There are also some companies that allow employees to leave work flexibly after finishing their work, giving employees more autonomy in their work. Isn’t it another kind of humanistic care?

Working hours have been shortened, but humanistic care has increased. Only when there is a benign relationship between enterprises and migrant workers can they be stable and far-reaching. Enterprises should be able to realize that employees are people first, and then workers; Workers should not be "monks who knock bells", but should finish the work efficiently and be considerate of each other. Less 996, more fat east, who said that the life of migrant workers is not life?

Lantu car, it is difficult to support Dongfeng’s high-end dream

Even though Dongfeng Group’s top resources are integrated, the facts show that it is difficult for Lantu Automobile to support Dongfeng’s high-end automobile brand dream.

Image Source: Car Story/Photo

Text | Car Fiction, Fig

On August 12, Lantu Auto announced on its official account that "from now on, the purchase of Lantu FREE in Hubei Province can enjoy a comprehensive cash subsidy of 30,000 yuan from the local government".

Going back one month, on July 16, according to Hubei local media "Hubei Daily", at the "Lantu Dreamer Central Enterprise Bulk Purchase Signing Ceremony and High-end New Energy Electric Vehicle Development Forum" held that day, Lantu Automobile signed a purchase order for a total of 6,000 Lantu Dreamers with central enterprises and provincial state-owned enterprises in Hubei.

In just two months, it was the collective procurement of local state-owned enterprises and the support of local car purchase subsidies. These "off-the-shelf moves" showed that Lantu Automobile was "anxious" about the status quo that it could not open up the situation at the end point of the market. At the same time, it also showed that Lantu Automobile could not support Dongfeng’s high-end dream.

Image Source: Car Story/Photo

The business strategy is not clear, and the market performance is sluggish

On the official website of Lantu Automobile, there is an introduction to the Dongfeng Group, which it belongs to: "53 years of car manufacturing and precipitation, ranking 85th in the world’s top 500, with 20 years of accumulation of new energy technologies, and infinite strong partners. In 2020 alone, the total number of invention patents reached 2,391, ranking first in China’s vehicle group."

This was in the early days of Lantu Automobile’s establishment, and such a hard-core introduction was undoubtedly a plus for the new brand. At least it was helpful in winning consumers’ trust in this new brand. However, this introduction today has undoubtedly become the "magic mirror" of Lantu Automobile.

Even though Dongfeng Group’s top resources are integrated, from the perspective of the operation performance of Lantu Automobile, not only has it failed to convert the huge energy given by Dongfeng Group into its own market competitive advantage, but today, it still relies on its background resources to support its face.

Perhaps, from the perspective of its establishment time, Lantu Automobile, which has just been established for two years, is still a "newcomer", and it is too early to characterize it now. But it must be known that today’s automobile market is no longer in the era of traditional oil vehicles, as long as it can withstand it, it will have a day to come. Under the background of the current industry’s accelerated transformation to "electrification", as "new players" continue to join, for the consumer market, not only are the models available for users to choose rapidly increasing, but "new concepts and new ways to play" that are different from the past are also emerging one after another. The market is huge, but the opportunities have not changed.

Li Xiang, chairperson of Li Auto, has said in public on several occasions that "[Li Auto] has only one chance to play", noting that if one fails, there will be no chance to play again. "Even if you raise money, it’s useless because the suppliers won’t play with you anymore – that’s the one thing we fear the most."

In fact, this sentence also applies to all "newcomers" in the car industry, including Lantu Automobile.

According to the latest sales data, in the past July, Lantu Automobile sold 1793 vehicles. This sales performance is only 17.2% of Li Auto, which also uses the extended range route, and 22.97% of AITO.

From January to July, the cumulative sales volume of Lantu Automobile was 8671 vehicles. Only 28% of the annual sales target (31,000 vehicles) after the reduction was completed. Such a market performance is obviously not optimistic.

At least from the point of view of the cards, it is difficult to say that Lantu Automobile’s first license is successful. Of course, backed by the big Dongfeng Group, Lantu Automobile will naturally not encounter the supply chain problems that Li Xiang worried about earlier. But from the fact that Lantu Automobile has resorted to "off-the-shelf tricks" such as large local subsidies and centralized procurement by state-owned enterprises, it can be seen that the management of Lantu Automobile has entered a technical poverty in dealing with the current predicament.

When the monthly sales volume is expanded, it is not difficult to see the dismal state of Lantu Automobile’s business.

Data show that in the first six months of this year, Lantu sold 1,553 vehicles, 604 vehicles, 1,400 vehicles, 1,049 vehicles, 906 vehicles, and 1,202 vehicles respectively.

In an interview with Shell Finance, auto analyst Zhong Shi pointed out that "high-end electric vehicles are for a small number of specific groups of people to experience new technologies. The full set of brand hype and market operation are completely different from traditional cars. It is very difficult for managers who are used to the operation of traditional car companies to make sharp turns to adapt. It is impossible for traditional car companies to change their genes casually."

In contrast, whether it is "Wei Xiaoli", the head camp of the new car-making forces, or "Ask the World AITO", the various ways that Lantu Auto has operated for two years are more like an "old-fashioned" traditional car brand, and it does not see the attributes of being a "high-end smart electric brand".

So much so that since the launch of the brand in July 2020, Lantu Auto has still not had a clear imprint in terms of brand tone building.

In the end point market visit, the car story learned that there is still a considerable proportion of consumers who do not know "Lantu Automobile", and many consumers are unfamiliar with the Lantu Automobile LOGO. Even if there are consumers who know this brand, most of them will use "a brand new to Dongfeng" and "an extended range car imitated by Dongfeng Ideal Lane" to express their awareness of Lantu Automobile.

In sharp contrast, most consumers can clearly express the brand imprint of "Li Auto – focusing on home use, NIO – focusing on services, XPeng Motors – focusing on intelligent driving, and asking the world AITO – Huawei car" at the first time.

This also shows that the team of Lantu Automobile has lacked a strategy at the brand level in the two years since its establishment, or the related work has been basically ineffective.

At the Yabuli China Entrepreneur Forum 2021 in June last year, Wang Chuanfu, chairperson and president of BYD, told "new players" that the cost of time was important. "Maybe losing five billion is not much, but you lost three years, how much is that three years worth? You can’t buy it with money."

At the moment, I don’t know how Lantu Motors will interpret the past two years.

In addition, only 28% of the annual target was achieved in the first seven months, and it was also a revised sales target, which also shows that the Lantu Automotive management team has a cognitive bias towards the competitiveness of its products and the market conditions in which it operates.

At present, for Lantu Automobile, the core key to turning around the decline is the lack of a helm like "Li Xiang, He Xiaopeng, Li Bin" with a clear strategic thinking of development. At the worst, it is necessary to have at least one hard-working "salesperson" like Yu Chengdong.

Image Source: Car Story/Photo

The product force is mediocre, and the spontaneous combustion accident needs to be explained

Although in terms of brand positioning, Lantu Automobile is positioned as Dongfeng Group’s "high-end smart electric" brand. But in terms of product strength, the current models are obviously not very close to "high-end".

After flipping through the official website of Lantu Automobile, it was noticed that Lantu Automobile’s more dissemination still stayed in traditional fields such as vehicle testing and body safety. However, there is little mention of "smart electric vehicles", such as "smart cockpit" and "intelligent assisted driving".

The only battery technology that was singled out for amplification ended up being overturned.

On March 1, at a media event, Lantu Automobile highlighted the battery technology used in Lantu’s first mass-produced model, the Lantu FREE. According to its introduction, the Lantu FREE battery can achieve the "three no principles" including "no smoke, no fire, and no explosion" after passing the safety inspection.

Image source: Landmap Automotive

In addition, Lantu Automobile also publicly claimed: "Lantu Automobile’s self-developed high-safety battery PACK solution, the industry’s first three-dimensional thermal insulation technology, and the original battery safety detection and early warning model", "Lantu FREE uses five battery safety structure designs to create full-scene safety of battery packs", "Lantu FREE battery safety zero anxiety", "Lantu Automobile shows the leading level of the new energy model battery pack thermal diffusion management industry".

What was rather embarrassing was that the bragging voice on the front foot had just fallen, and the video of an open flame spontaneously igniting in the position of the battery pack of the Lantu FREE chassis on the back foot spread all over the Internet.

Image source: Video screenshot

On June 27, according to a video circulating on the Internet, a Lantu FREE had a burning accident that day. Through the video taken at the scene, it can be clearly seen that the fire of the Lantu FREE is located at the bottom of the vehicle, which is where the battery pack is located.

After the accident, Lantu Automobile only said that "the accident did not cause damage to people or surrounding property, and has provided users with a solution to travel by car. The task force has rushed to the scene to investigate and deal with it, and the results of the accident investigation will be announced in detail as soon as possible."

Since then, Lantu Automobile has never updated the results or progress of the investigation into the incident. As if the accident had never happened. In response, the car novel called Lantu Automobile 400 to inquire about the progress of the investigation into the open fire accident. The answering staff responded in a panic that it was "still under investigation."

Although the domestic performance is mediocre, the cause of the fire involving vehicle safety has not yet been identified, but these do not seem to affect the "flying" mood of the management team of Lantu Automobile.

According to the official website of Landmap Automobile, on July 8, Landmap Automobile officially announced its entry into the overseas market.

Lu Fang, chief executive of Lantu Automobile, said: "Created in China is becoming the core competitiveness of China, giving Chinese cars the strength and confidence to look at the world. While Lantu Automobile continues to explore the domestic market, it is also fully committed to the vast international new energy market, and is committed to becoming a leader in high-end electric vehicles."

Image Source: Car Story/Photo

As Lu Fang said, "Created in China is becoming China’s core competitiveness, giving Chinese cars the strength and confidence to look at the world head-on." I just hope that Lantu Automobile can think thrice before acting. Before making the basic skills solid, it may as well take a small step first, and not drag down the good reputation that China’s new energy vehicles have just established in overseas markets.

On July 19, according to a report by "Dongfeng Toutiao", a subsidiary of Hubei Dongfeng Newspaper Media, entitled "Adjustment of Leadership Team Members of the Two Units", on the afternoon of July 18, the Dongfeng Party Committee announced at the cadre meeting held by Lantu Automobile that Lu Fang would no longer serve as the Chief Technology Officer (CTO), a position held by Wang Junjun, deputy director of the DONGFENG MOTOR CORPORATION Technology Center.

In addition, Qin Jie served as a temporary party committee member and party secretary of Lantu Automobile; Liu Mingjiao served as a temporary party committee member, disciplinary committee member, and secretary of the disciplinary committee of Lantu Automobile; Gong Xuesong and Shao Mingfeng served as assistant general manager of Lantu Automobile.

Whether Dongfeng can save the crumbling Lantu car through this personnel change is still unknown, but in the car novel, whether a ship can drive out of the storm zone, the "helmsman" who controls the direction is very crucial.

Cheung Ka Fai, Chan Wai Ting and others attended the Hong Kong premiere of the movie ＂Burst Point＂


1905 movie network news On November 28th, Hong Kong, China, the film premiered in Hong Kong, and the director, starring cast, and other main creators attended. The film continues the exciting and critical style of action movies directed by Lin Chaoxian in the past. Whether it is the atmosphere of life-fighting between police and bandits, or the extreme brutality of gangsters, it makes people clench their fists and adrenaline soar. Luxurious creative lineup, hard-core bursting confrontation, ultimate audio-visual experience.


The movie "Burst Point" tells the story of anti-narcotics chief inspector Li Zhenbang (Zhang Jiahui, played) and undercover police officer Jiang Ming (Chen Weiting, played) secretly executing a plan to hunt down drug dealers. Helpless to encounter danger, Jiang Ming is forced to walk the edge of black and white and gradually lose control. In order to stick to the bottom line, former teammates have mutual killing intentions, the filmIt will be released on December 8.


More than 1,600 Wuhan Didi drivers have been awarded the title of ＂anti-epidemic pioneer＂

　　On the morning of May 8, Didi held a touching event at its driver training center in Wuhan. Ten drivers from Didi’s Wuhan medical team and community security team received the "Anti-Epidemic Pioneer" honorary certificate on behalf of more than 1,600 partners who had fought together in the front line of the anti-epidemic.

　　The driver representative receives the "Anti-Epidemic Pioneer" honorary certificate

　　There were also medical representatives from Wuhan Municipal Health Commission, Wuhan Municipal Passenger Management Office and major hospitals at the scene, who were also strugglers against the "epidemic". The meeting of the driver representative and the medical representative again was no longer a hasty taxi to the hospital to work, nor a tired car ride home, but a warm scene of face-to-face gratitude with a relaxed attitude.

　　Master Du Chuan’s daughter sent a painting to express her gratitude to the medical representative

　　Du Chuan’s daughter also came to the scene and sent a painting of her own to the medical representatives to pay tribute to the medical workers. Du Chuan was a native of Wuhan. After the traffic control in Wuhan, he took the initiative to join the Didi Community Security Team and the team masters to take up the burden of ensuring the emergency travel of community residents, such as sending dialysis patients for medical treatment, sending supplies to the elderly living alone, and helping community staff to do home investigations.

　　Starting from January 23, Didi established a first-line headquarters in Wuhan, and established two security fleets of Wuhan medical fleets and community fleets, with a total of 16 hospitals and nearly 20,000 healthcare workers providing nearly 500,000 single services; providing nearly 150,000 services for 402 community citizens.

　　On April 30, online car-hailing returned to Wuhan, and Didi Hitch and driving services also started services in Wuhan at the same time. According to the news released by the Enterprise Services Group of the Hubei Provincial Epidemic prevention and control Command, the proportion of online car-hailing operations in Hubei has reached 98.1%. Although the current online car-hailing orders have not returned to the pre-epidemic level, and drivers’ income has not yet reached the pre-epidemic level, many drivers expressed confidence in the future as the epidemic stabilizes.

　　Zhou Dayan, deputy director of the Wuhan Passenger Taxi Management Department, said that Didi masters have always adhered to the original intention of providing convenience for citizens to travel, escorting every service demand during the special period, and writing an extraordinary anti-epidemic story in ordinary positions.

　　Li Guanghui, director of the Emergency Management Department of Wuhan Municipal Health Commission, and representatives of Wuhan University People’s Hospital, City Fourth Hospital, and Zhongnan Hospital also expressed their heartfelt gratitude to the Didi masters for their efforts. The drivers’ efforts have also won recognition from major hospitals in Wuhan and from all walks of life. I hope to convey this gratitude and affirmation to the drivers.

　　Wang Xinping, head of Didi Chuxing’s Wuhan region, said that although the service of Didi Wuhan medical fleet and community fleet has come to an end for the time being, Didi’s service heart will not stop. In order to make the daily travel of medical workers more convenient, Didi will upgrade its ride-hailing account to Didi Diamond membership. Medical workers enjoy faster ride-hailing and more affordable car use, including free upgrades, quick response, exclusive package discounts, and exclusive rights and interests in various categories such as green and orange bicycles and Didi driving. Didi will also launch a one-month exclusive subsidy for Wuhan Didi drivers to "fight the epidemic and overcome difficulties" to help drivers recover their income.

After Evergrande resumed trading…

Today is the first trading day of Hong Kong stocks in October. Evergrande’s two stocks resumed trading today, and China Evergrande has become the most concerned individual stock in the market.

According to the Beijing Youth Daily, as of the close, China Evergrande had a strong performance throughout the day, rising more than 40% during the session.

The biggest intraday rise fell back to about 10%, and then rose again. As of the close, it rose 28.13% to close at HK $0.41, and the turnover was HK $161 million, 73% larger than the previous trading day.

Evergrande Properties rose as much as 14%, but fell as much as 3.39% to close at HK $0.57.

Evergrande Automobile announced in the Hong Kong Stock Exchange on October 3 that at the company’s request, the company’s shares will be temporarily suspended from trading on the Hong Kong Stock Exchange at 9:00 am on September 28, 2023, pending the company’s publication of an announcement on inside information.

China Evergrande announced on the Hong Kong Stock Exchange on the evening of October 2 that the board of directors of the company believes that there is no other inside information that needs to be announced at present. The company has applied to the Stock Exchange to resume trading of the company’s shares from 9:00 am on October 3, 2023.

On the same day, Hengda Property also announced that the board of directors of the company believes that the company’s operating conditions are normal and there is no other inside information that needs to be announced. The company has applied to the Hong Kong Stock Exchange to resume trading in the company’s shares from 9:00 am on October 3, 2023.

According to previous reports, on the morning of September 28, China Evergrande, Hengda Automobile, and Hengda Property announced the suspension of trading on the Hong Kong Stock Exchange.

That evening, China Evergrande Group announced on the Hong Kong Stock Exchange that the company had received a notice from the relevant departments that Mr. Xu Jiayin, the executive director and chairperson of the board of directors of the company, had been taken compulsory measures according to law on suspicion of illegal crimes.

On September 24, China Evergrande Group issued an announcement on the Hong Kong Stock Exchange, containing the terms of the company’s proposed overseas workout ("Proposed Restructuring"). Each new note to be issued under the proposed restructuring shall comply with the "Pilot Measures for the Administration of Overseas Issuance of Securities and Listing of Domestic Enterprises" issued by the China Securities Regulatory Commission and the "Measures for the Administration of Examination and Registration of Medium and Long-term Foreign Debt of Enterprises" issued by the National Development and Reform Commission according to its applicable circumstances. The company must prove that it complies with the relevant provisions. In view of the ongoing investigation of Evergrande Real Estate Group Co., Ltd. (the main subsidiary of the company), the current situation of the group cannot meet the eligibility for issuance of new notes. Holders of securities of the company and potential investors should exercise caution when trading securities of the company.

On the evening of September 22, China Evergrande announced that since the announcement of the company’s planned overseas workout, the group’s sales were not as good as the company expected. Based on the company’s current situation and consultation with its advisors and creditors, the company believes it is necessary to re-examine the terms of the proposed restructuring to match the company’s objective situation and creditors’ demands.

On September 16, the WeChat official account "Shenzhen Nanshan Public Security" issued a case report saying that recently, the public security organs have taken criminal compulsory measures against Du and other suspected criminals of Evergrande Financial Wealth Management (Shenzhen) Co., Ltd. Investors who need to report the case can register the case.

China Hengda in the first half of 2023 financial data show that in terms of liabilities, as of June 30, China Hengda’s total liabilities 2.3882 trillion yuan, excluding 603.98 billion yuan of contractual liabilities is 1.78422 trillion yuan, of which 624.77 billion yuan, trade accounts payable and other payables 1.05657 trillion yuan (including 596.17 billion yuan for engineering materials payable), other liabilities 102.88 billion yuan. Borrowing is 624.77 billion yuan, compared with 612.39 billion yuan at the end of 2022, an increase of 12.38 billion yuan, and the average annual interest rate of borrowing is 7.97%, compared with 8.12% at the end of 2022.

In the first half of 2023, China Evergrande’s revenue was about 128.18 billion yuan, gross profit was about 9.80 billion yuan, gross profit margin was 7.64%, operating loss was 17.38 billion yuan during the period, non-operating loss (including litigation, land recovery, equity disposal and other losses such as asset appraisal impairment) 15.03 billion yuan, income tax expenses 6.84 billion yuan, net loss total 39.25 billion yuan. China Evergrande’s cash and cash equivalents are about 4.047 billion yuan, of which restricted cash is about 9.334 billion yuan.

Source | Observer Network Synthesis

Original title: "After Evergrande resumes trading…"

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Promote a higher level of openness and promote high-quality business development.

At 16:30 on September 29th, the press center celebrating the 70th anniversary of the founding of People’s Republic of China (PRC) will hold the fifth press conference in the press conference hall on the second floor of Media Center, inviting Minister of Commerce Zhongshan, Vice Minister and Deputy Representative of International Trade Negotiations Wang Shouwen and Vice Minister Qian Keming to introduce the situation of "promoting a higher level of opening up and promoting high-quality business development" and answer questions from reporters.

Snooker Scottish Open： Ding Junhui stopped in the top 32 and Lv Haotian advanced to the top 16.

China news agency, Beijing, December 14 th On the morning of the 14th Beijing time, the 2023 Scottish Open ended the contest on the third day of the race. In the 32-round and 16-round competitions, China billiards star Ding Junhui suffered a lore and stopped at the top 32. Another China player, Lv Haotian, took the lead in advancing to the top 16.
Ding Junhui and English star tom ford competed for a place in the top 16, which was one of the focus battles of the day’s competition. Before this, the two sides confronted each other many times, and Ding Junhui occupied an absolute advantage. Among them, in the semi-finals of last season’s British Championship and 6 Red Ball World Championships, Ding Junhui defeated his opponent and advanced to the final. Ding Junhui defeated tom ford again in the quarter-finals of the British Championship that ended a few days ago and advanced to the quarter-finals. However, after winning the runner-up in Tianjin International Championship last month, tom ford once surpassed Ding Junhui in the world ranking.
This time, when they met their old enemies again, both sides were tit for tat, and the first six games were tied at 3-3. In the deciding game, tom ford seized the opportunity and scored 81 points in a single shot to seal the victory. At the same time, he succeeded in "revenge" and replaced his opponent to advance to the top 16. Prior to this, Ding Junhui had suffered a "champion shortage" in the ranking competition for more than four years, and this defeat delayed his goal of winning the 15th championship in the ranking competition again.
In the 32 rounds and 16 rounds, three players from China appeared. Among them, Pang Junxu lost to Scottish star anthony mcgill 2-4; In a "Chinese Derby", Lv Haotian defeated 19-year-old Liu Hongyu 4-2, becoming the first China player to advance to the top 16 in this competition.
On the same day, in the first 64 rounds of 32 rounds, three China "post-00" teenagers won 1 and lost 2-Si Jiahui, a top four player in last season’s World Championships, defeated Belgian Julian Leclere 4-2, becoming the seventh China player to advance to the top 32 in this competition. 19-year-old Xing Zihao lost to gary wilson 3-4, and Yuan Sijun lost to Sam craigie 0-4, so they went out hand in hand.
Brecel, ranked fourth in the world, and Selby, ranked fifth in the world, both stopped in the top 32. So far, the top eight players in the world have missed the top 16 in this Scottish Open. Except for O ‘Sullivan, who ranked first, who retired temporarily, and neil robertson, who ranked sixth, who didn’t sign up for the competition, the other six famous players were eliminated in the first three days.
On the next match day of this Scottish Open, Zhang Anda and Si Jiahui will bring another "Chinese Derby" in the final battle of 32 rounds and 16 rounds; Zhou Yuelong, who won because his opponent retired in the first round of the race, will face British veteran andrew Higginson. (End)
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Based on market changes and optimizing consumer experience, fashion enterprises explore digital cooperative business models.

2023 is considered to be a year in which generative artificial intelligence and digital technology have developed by leaps and bounds.

Facing the ever-changing market demand, the new digital retail model driven by science and technology has brought more innovation and growth opportunities for enterprises.

In order to continuously improve the service quality and efficiency of consumers and strengthen the emotional bond between brands and consumers, fashion enterprises have strengthened their close ties with Internet enterprises, increasingly moved closer to intelligence and improved digital infrastructure. Optimize the online and offline consumption experience through the blessing of algorithms and platforms.

Consulting firm McKinsey analyzed in the report "The State of Fashion 2024", "With the outbreak of artificial intelligence in 2023, related use cases have appeared in creative industries including fashion. However, in order to seize the value of this revolutionary technology in 2024, fashion enterprises need to go beyond automation and explore its potential to enhance human creative work. "

Relying on artificial intelligence, Victoria’s Secret analyzes user needs and provides customized shopping experience.

Recently, Victoria’s Secret and its company announced the establishment of a strategic long-term partnership with Google Cloud, which will use artificial intelligence and generative artificial intelligence technology to jointly create a more personalized and comprehensive online shopping experience for consumers around the world. At the same time, Victoria’s Secret will also improve the experience of consumers and employees through this initiative, and promote the operational efficiency of internal business.

Relevant data show that official website, Victoria’s Secret has more than 500 million visits every year, and this figure is still growing. Based on this, Victoria’s Secret will make use of new technology to create personalized consumption experience for every visitor as an important task of the company, hoping to bring a brand-new dialogue assistant driven by generative artificial intelligence through cooperation with Google Cloud.

It is reported that the dialogue assistant will be created by Vertex AI, the artificial intelligence platform of Google Cloud, with the goal of providing shoppers with customized product recommendations and practical product suggestions according to personal preferences and life experience.

For this strategic cooperation, Chris Rupp, chief customer officer of Victoria’s Secret, said: "The introduction of artificial intelligence and generative artificial intelligence technology of Google Cloud will not only improve consumers’ online shopping experience, but also give our internal team the ability to promote innovation in various business functions."

In addition to optimizing the experience for consumers, Victoria’s Secret is also actively exploring and integrating the advanced artificial intelligence technology of Google Cloud to further improve its internal operational efficiency. Victoria’s Secret hopes to apply this technology to brand marketing and consumer demand analysis. In addition, Google’s artificial intelligence technology can also be used to optimize the supply chain system, make accurate product demand forecast, and better manage inventory supply. At the same time, it can empower the human resources department and the offline store operation department to formulate more personalized employee induction and training plans.

In this regard, Murali Sundararajan, chief information officer of Victoria’s Secret, said: "The strategic application of artificial intelligence can not only help us to understand the needs of consumers from the data level, but also improve the overall operational efficiency within the company. This artificial intelligence technology will be used in international market development strategy, marketing planning and supply chain system optimization. Through a series of application measures, we can effectively simplify our internal operational processes and better meet the diverse needs of different customers. "

Although generative artificial intelligence is still a new technology, more than half of fashion companies are using it. McKinsey pointed out in the report "The State of Fashion 2024" that 73% of fashion executives said that by 2024, generative artificial intelligence would be their business priority. In the fashion field, 25% of the potential value of generative artificial intelligence is driven by use cases in design and product development.

According to combing, generative artificial intelligence is mostly used in product innovation, marketing, sales and customer experience in the fashion field. Compared with other fields in the fashion value chain, this technology can produce significant results and may be more feasible to implement in the short term.

For example, converting sketches, emotional boards and descriptions into high-fidelity designs; Recommend exclusive products according to consumer profiles, and generate personalized experiences and offers … In addition, generative artificial intelligence can quickly aggregate and perform emotional analysis from social media, and model and simulate development trends from multiple consumer data sources. ……

Integrate platform resources, PumaBuilding a new digital service model

As a member of the fashion industry, after experiencing the era of "search" and "platform e-commerce", the field of sports equipment and apparel has also entered the era of "mobile socialization" with the development of retail digitalization.

Not long ago, PUMA announced that it has reached a cooperation with Tencent. It is reported that PUMA will take Tencent’s global ecology as its position, improve the digital infrastructure with the help of Tencent platform resources, further narrow the distance with consumers, continuously improve the service quality and efficiency of consumers, and strengthen the emotional binding between brands and consumers. Relying on Tencent’s diverse social ecology, PUMA will open up the social media matrix and connect the online and offline global ecology to help PUMA bring a consistent online and offline experience to every consumer and achieve long-term growth of brand power.

"Nowadays, consumer demand in sportswear market is diversified and subdivided, and leading digital technology brings more personalized and differentiated demands to consumers. To this end, we continue to introduce innovative products, upgrade services and consumer experience, and let more consumers feel the charm of sports. " Li Min, general manager of PUMA in China, said, "Joining hands with Tencent is another innovative attempt. Tencent’s ecology covers all kinds of scenes in consumers’ lives, which will bring more localized insights to PUMA, so as to tap the potential needs and interests of consumers. At the same time, relying on digital services that are highly in line with the needs of local consumers, we will better serve the vast number of sports enthusiasts and new generation consumer groups and promote the long-term growth of PUMA in the China market. "

Under the guidance of the brand proposition of "FOREVER. FASTER.", Puma has accelerated the expansion of e-commerce platform-wide business growth, continued to stabilize its sales performance on traditional mainstream e-commerce platforms, and continued to increase its market share, while developing business growth points on emerging social e-commerce platforms. Relevant data show that in the Double Eleven in 2023, Puma’s total e-commerce sales increased by 22% year-on-year. China’s revenue in the first three quarters of last year increased by 16% year-on-year.

Text/Meng Lingjin

＂finished! Reaching the top of the Steam hot list, can the popularity of live-action interactive games last？ ｜ Titanium Thermal Review

Recently, the domestic real-life love video game "Finished! I’m Surrounded by Beautiful Women (hereinafter referred to as "Die") went out of the circle, grabbing the best-selling list in China area of Steam for several days.

According to the data of the little black box, the number of online players in the 24-hour peak of "Die" exceeded 65,000, and Steam rated it as "particularly favorable". Why can such a game with simple production and short process be a great success? What pain points does it capture for players?

Is real-life interaction+game a new game mode? What is the difference between the creation of such games and traditional games? What are the advantages and disadvantages of each?

The popularity of this live-action interactive game has catalyzed the new trend of short play+game. The secondary market has heard the news and many concept stocks have ushered in a round of rise. What impact has the success of "Die" brought to the game, short play and even the AI industry? Can this wave of live-action interactive games last?

In this issue of Titania Hot Review, Ma Xiao, the reliable editor-in-chief of Eryuan, Coboo Liang, the founder of Caiyin Society, and, the financial manager, are invited. I am surrounded by beautiful women. Producer Yang Sheng talked about the topic "Die! "Reaching the top of the Steam hot list, can real-life interaction arouse a new wave of the game industry?" Discussed, and the following is a collection of some viewpoints.

Why can such a game with simple production and short process be a great success? What pain points does it capture for players?

Ma Xiao, editor-in-chief of Reliable Second Element, said that this is not just a pain point, but more like a harvest for male players. The producer said that 90% of the players in the game are men, which reflects the value of male players. Although the Steam platform is not a domestic platform, many popular games, such as goose and duck killing, are unknown and even attract non-hardcore female players. Although the Steam platform has a threshold, it is not as convenient as mobile games, but the game can be online for up to 60 thousand people, which has reached the level of GTA and big escort. Therefore, the consumption power of male players can not be ignored. They can bring fire games and create peak values and sales, which proves their value.

Coboo Liang, the founder of Caiyin Society and the manager of Hujing Finance, said that this game feels like a 100-level challenge game popular in college, which can stimulate people’s desire to challenge. Just like the popular game "A sheep has a sheep" at the end of last year, this phenomenon is a kind of communication phenomenon. Economics points out that the worse the economic situation, the more developed the game industry, which is related to the explosion of games. In addition, this game is simple and easy to play, unlike World of Warcraft, which requires teamwork, players can experience it independently and compare scores with others.

"finished! Yang Sheng, producer of "I am surrounded by beautiful women", said that players increasingly want to participate in story decision-making, and games that affect the story line are becoming an entertainment trend. Players can choose idols, story trends, game endings, and even experience self-designed emotions within three hours. This game is only a harbinger of the interactive era, and there will be more such games in the future. This is not just a men’s market, but women will also participate. I have received many feedbacks from women who will play with their boyfriends. Therefore, there may be a new trend in the future: people prefer to spend 40 yuan at home to enjoy a three-hour story of their own, rather than spend 80 yuan on movie tickets to see the ending set by others.

Is real-life interaction+game a new game mode? What is the difference between the creation of such games and traditional games? What are the advantages and disadvantages of each?

Coboo Liang, the founder of Caiyinshe and the financial manager, said that with the development of technology, there will be a new trend every few years. Nowadays, VR games and live-action interactive games are very popular in shopping malls, and people need to queue up for experience. Previously, I communicated with the founding team of the original god. They designed different styles of illustrations to let players experience the characters in the game. As for the real-life interactive game, it has great potential in the future return on investment. The data shows that in 2022, the revenue of console games accounted for 39%. Although the proportion of mobile games was as high as 81% in previous years, and the console games were somewhat backward, this year, due to the release of Warcraft in the national service, a large number of console gamers were released, and they may be willing to try other types of games, especially those driven by new technologies and new ideas.

Ma Xiao, editor-in-chief of Reliable Second Element, said that real-life interactive games are nothing new. In the past few years, there have been many products that meet this label, such as Invisible Guardian and Detroit. If we take each link apart, short plays and Galgame or AVG games have a long history and a stable ecology. Many game companies even have special production lines to shoot real people. Role-playing games, such as playing kim kardashian’s life experience, also persist overseas. Therefore, this is nothing new, but every link makes people feel that they can try, which may be the reason why everyone studies it.

Different from traditional games, real-life interactive games cost less. Whether it is MMO or secondary game, to attract players’ attention, at least a big world or an open world is needed, and the team behind it also needs hundreds of people, and the research and development expenses are often hundreds of millions. And this game costs only 5 million, which may incite 20 million income, and the number of teams is much smaller than hundreds. In the current competitive market environment, this low-cost, high-income model is very attractive.

The advantage of this game is that it is in a superior niche between movies and games. Compared with large-scale games, it costs much less and is less risky for many bosses. Compared with expensive film and television dramas, the cost is lower. Compared with Galgame or short play, it has higher experience and quality, and has certain advantages in judging and script.

"finished! Yang Sheng, the producer of "I am surrounded by beautiful women", said that real-life drainage actually applies the mature techniques of the film industry and the film and television industry to new industries. Startups in the game industry often have no reference tutorials in the development process, while the film industry has many tutorials for reference. Therefore, it can be considered that the film industry can empower the game industry.

When developing a project, divide the budget of each link according to the total budget, and then push back the creation. This way is different from the way some games are made. They may insist on completing something emotional by the producers or sponsors, but in order to ensure the playability of the game, it is necessary to compress the budget of each link and make things more compact.

Real-life drainage may only be regarded as a medium or above-average product in the industry, but other products have run amazing data overseas. These are the products that really make money. Real-life drainage can let people see the live broadcast, and it is a money-making work made above the water, which everyone can see.

In the future, digital people, digital assets and artificial intelligence technologies will progress, and a large number of interactive games driven by digital people will appear. The actors in these games have higher cooperation, wider business endorsements, and their personalities can be set at will without rest. The options may no longer be limited to three or four, and the dialogue level may be as high as six or seven layers with the help of AI. What I see now is only a harbinger of great changes in the future.

Different options about interactive games will inevitably have multi-ending branches, how to shape the branch endings and how to predict the player’s choice.

"finished! Yang Sheng, the producer of I am Surrounded by Beauty, said that Nolan’s works, whether Inception or westworld, have always emphasized human free will. We also try our best to embody this point in game design, especially in time control. For example, the game won’t ask players if they want to eat soybean milk fritters at night, but ask them if they want to eat steamed stuffed buns or soybean milk fritters at 8: 00 in the morning, which is more in line with real life and better reflects the players’ free will.

The timeline and story trigger time of the game are carefully designed, and the first-person shooting method is adopted, so that players have a stronger sense of involvement. What really touches players is not exquisite design, but their own emotional choices. The game only provides choices, and players use their emotions to impress themselves.

About "finished! What is the impact of the success of the game, short play and even the AI industry?

Coboo Liang, the founder of Caiyinshe and the financial manager, said that new opportunities are the most important influence. The game industry has a history of more than 20 years, from the earliest word games to games with pictures, such as Stone Age and Magic Baby, which have driven the birth of a large number of game companies. However, in recent years, the mobile game market has been monopolized by some big companies, which has limited the output of high-quality content, which is unfavorable to the development of the industry and has also led to a large number of low-quality games.

Through different inputs and technologies, new changes may be brought, which may be what the capital market really wants to see. For the capital market, how to tell a good story and provide new ideas is the biggest way to generate new benefits. The popularity of the game is related to the design. For example, World of Warcraft has attracted players for more than ten years.

However, this also brings problems, and a large team is needed to write the story, which may be a problem to be considered in the future. It is necessary to guide the development of the story and provide players with free imagination. How to tell stories better determines how far this road can go.

Ma Xiao, editor-in-chief of Reliable Eryuan, said that the direct impact is the stock market. For example, when a friend was trading stocks, he saw the fiery concept of short play and considered investing in enterprises with online text and IP ecology. This kind of influence is actually quite crazy.

From the perspective of individual developers and teams, AI can help make games and improve the final presentation results. For example, individual independent game producers can use AI to improve the workflow, such as making NPC, automatic dialogue, modeling, etc., thus saving time. For small teams or individual developers, if you want to play games, AI may be helpful.

Like the second dimension and the open world, before The Original God came out, people didn’t think that the second dimension was a fiery industry or concept. However, "The Original God" can earn 20 billion yuan a year, which immediately became a slogan. Therefore, there may be many companies, including games, short plays and movies, which will launch more interactive game products. This may be like the open world and the second element, and a batch of products may come out soon, but the quality of the actual products may need to be tested by the market and players.

"finished! Yang Sheng, the producer of I am surrounded by beautiful women, agreed with Teacher Liang’s point of view, especially the reaction of the stock market. Previously, there were various types of enterprises, mainly game companies. They were concerned about how to copy the model, ensure the quality, seize the new market and form new barriers. Film and television companies are more concerned about the theme, whether gamification can bring them new increments, and whether they can bring some difficult themes into the game form in a lighter and more flexible way.

They began to think about whether they can turn film and television works into games with one click, or make the games realistic and drive fans through star artists. Although the two types of companies have different considerations, they both think that this is an incremental market, and the market is still there. Everyone has seen this opportunity.

There may be more types, such as thriller, suspense detective, female emotional orientation and other new types, which may make more themes flood in and make the market bigger. Interactive games are different because they cultivate users’ habits. Once this idea is opened, it may be difficult to go back.

"Wan Mei" is more like a warlords for everyone to see, an example, showing that there is still a big market in the future, but it is far from being explored in the end.

As a representative of one-line narration, whether movie dramas will have more impacts in the future.

"finished! Yang Sheng, the producer of "I am surrounded by beautiful women", said that the technology and game media have responded positively to this matter recently, while the film and television media are still watching because they still think it is a game. However, as early as college, I have seen movies with multiple endings, such as Phantom 1408 and Butterfly Effect, and even need to buy a special DVD to see all the endings. Some directors and screenwriters in the film industry are also trying to create different endings of the same story, which are hidden in DVD menus or buttons, like eggs.

The film industry has been trying to show the possibility of parallel worlds, and people are also exploring whether it can show the possibility of parallelism in a linear narrative. New interactive works need time. There may be some shoddy works around the Spring Festival, but before next year’s summer file, there may be a number of more exquisite and interactive works, which will educate the market again.

It is worth looking forward to that people may choose to create stories with their families at home through small programs or software, instead of gambling to the cinema. This is not just a software, it may be Netflix’s works, knowledgeable person’s works, or other things, it may not be a game, but it is a kind of participation.

Can the enthusiasm of this wave of live-action interactive games last?

Ma Xiao, editor-in-chief of Reliable Second Element, said that this problem is difficult to define, because we must first determine what is a real-life interactive game. If "The Invisible Guardian" was the initial point of the real-life interactive game, then four years have passed now. This period of time can be said to be lasting, or it can be said that there is a period of silence in the middle. Many film and television companies have launched interactive dramas, and many live-action interactive games have also been on Steam, but they have not met expectations.

Many game companies may think that this is not just hiring people to shoot? Film and television companies may think that this is not to turn the script into a game? But in fact, it is not easy to cross the border. For example, some video companies have hired film and television writers to make live-action interactive games, but found that the works of these famous brands or successful screenwriters are completely unusable. The game industry has also tried to find some screenwriters in the field of film and television, but found that there are acclimatized situations in the process of output.

More products may enter this track in the future, and the competition will become fierce. The key lies in whether the successful experience can be transformed into higher production capacity at lower cost, or whether the quality advantage of shoddy products can be maintained and the cost can be controlled. Whether we can continue to succeed depends on what products will come out in the future.

It remains to be seen whether this tuyere will last or will be silent again.

Coboo Liang, the founder of Caiyin Society and the manager of Hujing Finance, said that the intervention of capital may promote the development of an industry, but it may also cause harm to it. For example, in bike-sharing, there were only mobike and OFO at first, but with the influx of capital, the industry competition was fierce, and finally both companies were forced to sell. The current market leaders are some big companies, such as Meituan and Didi.

The intervention of capital may lead to the situation that "bad money drives out good money". For example, some developers may not have strong production ability, but they are good at attracting capital and may get more financing, while those developers who focus on game production may not be able to make better games because they don’t get enough financing.

In this tuyere, it is necessary to use capital instruments carefully. Although capital can promote the rapid development of the industry, it may also have a devastating impact on the industry. Especially for listed companies, they may use this concept to promote the stock price, but for real industry people, it doesn’t make any sense.

"finished! Yang Sheng, producer of I’m Surrounded by Beautiful Women, said that well-known screenwriters may encounter difficulties when entering the game industry, because the production habits of film and television and game industries are different. For example, film writers are used to creating reasonable and unexpected endings, but in interactive games, this is only one of the three possible endings. Screenwriters may be confused about the other two endings, because this is not their way of writing.

The assets of film and television companies include many well-known screenwriters, but they need to be trained and polished to enter the game field. This is not only the task of gamers, but also the task of film and television people. It is very difficult to find a way to make masters willing to participate and produce high-quality content.

Game companies face the same problem. They claim that they lack high-quality content and hope to find excellent screenwriters to create together. This is a good direction, because it is no longer just to make products under the world view of big companies, but to create their own interactive world.

However, like bike-sharing, although everyone’s ideas are good, there may be all kinds of confusion in the user link, which is uncontrollable. After everyone wants to enter this field, it is expected that there will be regulatory constraints first to guide the development of these projects. Then, after regulatory adjustment and careful consideration, writers and game companies may bring real innovation.

Titanium Hot Review is a hot event observation column launched by titanium media, which mainly invites media people and industry practitioners who have unique insights and in-depth observations on the development of different industries and different business models to comprehensively show the impact and significance of the event through multi-angle interpretation.

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Different choices： Kobe failed to catch up with Jordan, and James found another way to ＂be king＂ in another place.

When it comes to the comparison between Kobe and Jordan, most people think that Jordan is the first shooting guard in the NBA, Kobe is the second shooting guard in the NBA, and Jordan is in front of Kobe, which is not controversial.

When it comes to the comparison between James and Jordan, most people think that Jordan is ahead of James; But some people think that James should be ahead of Jordan.

The reason why there is such a big difference is not because James is better than Kobe, but because of the track problem.

Kobe’s choice is to catch up with Jordan head-on. His route is similar to Jordan’s, and even his playing style and style are close to Jordan’s. In this case, Jordan has six champions and six FMVPs, and Kobe has five champions and two FMVPs, so everyone thinks that Jordan won and Kobe lost.

James’ choice was to find another way. The route he took was different from Jordan’s, and even this road was not traveled by many people. In the end, James achieved some "first" achievements on his own road, but many NBA stars including Jordan didn’t, so James did what they didn’t do, so comparing from different angles, naturally James could be ahead of Jordan.

The most typical example is that James is the first player in NBA history to get FMVP from three different teams, but Jordan, Duncan, Russell, Bird, Jabbar and other stars can’t even get together with three teams. From this perspective, James is indeed the first person in history.

This is also the reason why in the first-person vote in history, Kobe got less votes and James got more votes.

Take the World Cup group match as an example. In the 2022 World Cup group match, the first in Group E is Japan, the second is Spain, the first in Group F is Morocco, and the second is Croatia.

Jordan is Morocco and Kobe is Croatia. They are very comparable. In contrast, Jordan is in the lead, so there is no suspense in the ranking. Jordan is the first and Kobe is the second.

James is Japan, and he is on his own way, and he is also the first. Durant and Harden are similar to James’ route. Obviously, they are all behind James.

When choosing the strongest team in the group stage, no one will choose Croatia because it has Morocco in front of it, but someone will choose Japan because it is also the first in the group. But can you say that Japan, which ranks first in Group E, must be better than Croatia, which ranks second in Group F?

Obviously not.

This is Kobe’s paranoia.

In fact, there was only one person in Kobe’s pursuit, that is Jordan. He just wanted to catch up with Jordan. As for the others, he didn’t care. For him, he either surpassed Jordan or didn’t surpass him. That’s all. In his cognition, there is no difference between the second place and the 100th place, so he can say that the second place is the biggest loser.

Of course, there was another one he wanted to surpass, and that was O ‘Neill …

James, on the other hand, is more rational and smarter.

Perhaps he wanted to catch up with Jordan’s path in the early days, but after realizing the difficulty, he chose another one. On this road, James was one of the pioneers, and finally he succeeded and became the leader of this road.

You can’t say that James’s other way is bad. After all, many imitators followed James’s old path, but their achievements were not as high as James’s, such as Durant.

And James is also trying to collect all kinds of "firsts" to increase his chips for the GOAT.

There are many criteria for the selection of the GOAT, among which James is the GOAT, but in fact, from a competitive point of view, Jordan is undoubtedly the GOAT, which is the fundamental reason why Jordan has a very high position in the NBA.