Hangzhou Xingyue L price reduction is coming, the lowest price 127,200! Quantity is limited

[Autohome Hangzhou Promotion Channel] Good news! The model is being promoted for a period of 6 days from January 25, 2024 to January 31, 2024. In the Hangzhou area, you can enjoy the highest 10,000 discount with a minimum starting price of 127,200. Click "Chatti Car Price" in the quotation form to get a higher discount, and act now!

星越L头图

The Xingyue L is a luxury SUV, and its exterior design is highly technological and futuristic. The front face design adopts a streamlined design language, and the headlights are connected to the air intake grille to create a strong visual impact. The air intake grille adopts a star net-like shape, highlighting the luxury temperament of the car series. The body lines are smooth, and the roof lines are tilted back, presenting a dynamic body posture. The overall style is stylish and atmospheric, highlighting the high-end positioning of the car series. In addition, the car series is also equipped with LED headlights, LED daytime running lights, LED fog lights and other high-tech configurations, making it brighter and safer when driving at night. Overall, the exterior design of Xingyue L not only conforms to modern aesthetics, but also showcases a sense of futuristic technology and luxury.

星越L正侧

Xingyue L is a medium-sized SUV with a body size of 4770 * 1895 * 1689mm, a wheelbase of 2845mm, and a front and rear wheelbase of 1610mm. The car uses 235/50 R19 specification front and rear tires, with moderate tire width and deep tread pattern, which has good grip and comfort. The side lines are smooth and the lines are simple, highlighting the sense of stability and strength of the car body. The overall shape is fashionable and atmospheric, and the wheel rim adopts a multi-spoke design with excellent visual effect.

星越L中控全图

The interior of Xingyue L is stylish and luxurious. The overall black tone is mainly used, with silver trim and piano paint decoration to create a high-end texture. The steering wheel is made of leather material, which feels comfortable. The position can be manually adjusted up, down and back. The central control screen size is 12.3 inches. It supports automatic speech recognition control system, including multimedia, navigation, telephone, air conditioning and sunroof functions. The seats are made of imitation leather and leather/fur material mix and match. The main driver seat supports four-way adjustment of front and rear, backrest, high and low and waist support. The passenger seat supports front and rear and backrest adjustment. The front seat is also equipped with heating and ventilation functions. The second row of seats can be adjusted by backrest, and the rear seat supports proportional reclining. There are two USB and Type-C ports in the front row, and two Type-C ports in the back row for easy charging. The overall interior design is simple and generous, the details are exquisite, and the driving comfort is high.

星越L发动机舱

The Xingyue L is equipped with a 2.0T 238 horsepower L4 engine with a maximum power of 175 kW and a maximum torque of 350 N · m. At the same time, it is also equipped with an 8-speed automatic gearbox, which provides a smooth gear shifting experience and efficient fuel economy. The excellent performance of this engine and the cooperation of the gearbox make the Xingyue L perform well during acceleration and driving, providing drivers with a more comfortable and stable driving experience.

In the comments of Autohome owners, we can see that she gave high praise to the exterior design of Xingyue L. She expressed that she likes the waist line on the side the most, which makes the side posture coordinate very well and avoids the situation that the side of the SUV does not look good. In addition, she is also very satisfied with the body color and thinks it is very eye-catching on the road. It can be seen that Xingyue L does have an excellent performance in terms of exterior design, which brings a good visual experience to the owner.

Guangzhou Benz GLE price reduction news! The latest offer 609,800, limited-time special offer

Welcome to the Autohome Guangzhou promotion channel to bring you the latest car market trends. At present, the high-profile luxury SUV is giving back to consumers in Guangzhou with a lot of promotions. It is reported that the Mercedes-Benz GLE is running an unprecedented promotion, with a maximum discount of up to an astonishing 100,000 yuan, which makes the original price of 609,800 models more accessible to the people. If you are interested in the Mercedes-Benz GLE, don’t miss this great car buying opportunity. Click "Chatty Car Price" in the quotation form now to take immediate action to lock in this highly competitive car purchase price and enjoy the dual experience of luxury and affordability.

广州奔驰GLE降价消息!最新报价60.98万,限时特惠

The Mercedes-Benz GLE, as a model of luxury SUVs, has an elegant and dynamic design. The front face features the iconic star-style air intake grille of the Mercedes-Benz family, with exquisite double-banner chrome decoration, showing the perfect combination of luxury and power. The body lines are smooth, outlining a strong sense of movement, the side profile is full and powerful, and the overall style is atmospheric and stable, highlighting the high-end positioning of the Mercedes-Benz brand. Whether it is the craftsmanship of the details or the overall proportional coordination, it reflects the ingenuity of the Mercedes-Benz GLE in the appearance design.

广州奔驰GLE降价消息!最新报价60.98万,限时特惠

With its elegant body proportions and refined design, the Mercedes-Benz GLE shows the perfect combination of luxury and power. In terms of body size, its length, width and height are 4927mm x 2018mm x 1797mm, and the wheelbase reaches 2995mm, ensuring a spacious interior space and driving stability. The front wheelbase is 1679mm and the rear wheelbase is 1728mm, ensuring good handling performance. In terms of tire specifications, the Mercedes-Benz GLE uses 275/55 R19 wide tires, which not only enhances the driving grip, but also adds stability and dynamics to the vehicle. The side lines are smooth and powerful, and the wheel rim design reflects the usual elegance and detail treatment of Mercedes-Benz, which further enhances the visual impact of the vehicle.

广州奔驰GLE降价消息!最新报价60.98万,限时特惠

The interior design of the Mercedes-Benz GLE shows the perfect fusion of luxury and technology. In the spacious cockpit, the steering wheel is made of exquisite leather material, which not only provides a comfortable grip, but also supports manual up, down and back adjustment to suit the driver’s individual needs. The 12.3-inch central control screen stands in the center, is clear and easy to operate, integrates multimedia systems, navigation, telephone and air conditioning functions, and the driver can easily control the various settings of the vehicle through the automatic speech recognition control system.

In terms of seats, both the main driver and the co-pilot are made of imitation leather to provide a comfortable and durable ride experience. The seats support front and rear adjustment, backrest adjustment and 4-way waist support to ensure comfort during long-distance driving. The front seats are more equipped with heating and ventilation functions to meet the needs of different seasons. The rear seats support proportional reclining, providing extreme flexibility for luggage space. The overall interior design focuses on practicality and quality, reflecting the noble style of the Mercedes-Benz GLE as a luxury SUV.

广州奔驰GLE降价消息!最新报价60.98万,限时特惠

The Mercedes-Benz GLE is equipped with a powerful 2.0T turbocharged engine with a maximum power of 190 kW and a torque output of 400 Nm. This engine has 258 horsepower, providing excellent performance for the vehicle. With a 9-speed automatic transmission, the driver can enjoy a smooth and accurate driving experience.

Summarizing the evaluation of the owner, the Mercedes-Benz GLE, with its tough and atmospheric design, not only shows the prestige of the Mercedes-Benz brand, but also reflects the ingenuity of the designer in the details. The praise of the owner for its wheel hub, front logo and headlight set undoubtedly strengthens its fusion of luxury and technology, making every drive seem like a feast for the eyes and senses. As @Kazizuter said, the Mercedes-Benz GLE is not only a car, but also a symbol of life attitude, which makes people look forward to it and yearn for it.

Sales continued to pick up, and the results of new forces were released in June.

  In July, it’s time for new car companies to submit their June sales transcripts. Judging from the delivery data released by car companies, most car companies have shown a steady growth trend, and the auto market has also ushered in a recovery.

  Among them, GAC Ai ‘an once again broke through the 40,000-vehicle mark, and LI’s monthly sales volume also exceeded 30,000. After adjustment, Weilai Automobile’s sales volume returned to the 10,000-vehicle club again, and Xpeng Motors, which just released the G6, is also struggling to catch up, and the market competition is very fierce. Next, look specifically.

  GAC AION

  Sales in June: 45,013 vehicles, up 86.7% year-on-year.

  On July 1st, the brand released the sales data for June, reaching 45,013 vehicles, up 86.7% year-on-year, basically the same as that in May. From January to June, the cumulative sales volume was 209,336 vehicles, a year-on-year increase of 109%.

Sales continued to pick up, and the results of new forces were released in June.

  Since the beginning of 2023, the sales volume of Guangzhou Automobile Ai ‘an has grown steadily. Except for less than 10,000 vehicles in January, it has made rapid progress since February. The sales volume in February reached 30,086 vehicles, and the sales volume in March-June was 40,016 vehicles, 41,012 vehicles, 45,003 vehicles and 45,013 vehicles respectively. It can be seen that the sales performance of GAC Ai ‘an is very bright, and the monthly sales volume has exceeded 40,000 vehicles for several months.

  Judging from the current product structure, the main sales models of GAC Ai ‘an are still AION Y and AION S. These two cars have performed very well in all aspects, especially in terms of battery life and price.

  Of course, prior to this, Ai ‘an launched a limited-time preferential policy. By June 30th, when purchasing various models of Ai ‘an, you can get a maximum of 10,000 yuan of all-insurance subsidy, and at the same time, you can enjoy financial discount, replacement subsidy, new car charging ceremony and other benefits, which increased the sales volume of Guangzhou Automobile Ai ‘an in June.

  In July, Haobo ushered in the market. The new car is the first mass-produced model of AEP3.0 platform of Guangzhou Automobile Aian and Spirit electronic and electrical architecture. It adopts a brand-new design style and is equipped with rotor doors and electric tail fins, which looks very cool.

  In addition, the performance of the new car in terms of power is also very eye-catching. The power layout of single motor rear drive is adopted, and the comprehensive maximum power of the driving motor is 250 kW and the maximum torque is 430 Nm.

  After the listing of Haobo GT, GAC Aian will also enter the era of "Aian+Haobo" dual brands. In addition, according to the plan, the goal of GAC Ai ‘an in 2023 is to protect 500,000 vehicles and strive for 600,000 vehicles, and the growth rate needs to reach above 84.5%. According to the data of the first half of the year, the annual sales target achievement rate of GAC Ai ‘an exceeds 41%.

Sales continued to pick up, and the results of new forces were released in June.

  In addition to the outstanding sales performance, GAC Ai ‘an also released two major action plans of "Quick Power Supply +V2G", which further optimized the private pile and shared power supply network to improve the convenience of car owners. It is understood that GAC Ai ‘an plans to build 180 power stations during the year, and it is estimated that 2000 super charging and replacing power stations will be built in 2025.

  Li Auto

  Sales in June: 32,575 vehicles, up 150.1% year-on-year.

  According to the new car delivery results released by LI in June, it delivered a total of 32,575 new cars, up 150.1% year-on-year. The monthly sales volume exceeded 30,000 for the first time, and the ideal L7 delivered more than 10,000 cars for three consecutive months.

Sales continued to pick up, and the results of new forces were released in June.

  In 2023, LI performed well on the whole, with sales of 15,141 vehicles and 16,620 vehicles in January and February, both exceeding 10,000 vehicles. In March-May, sales exceeded 20,000 vehicles, with 20,823 vehicles, 25,681 vehicles and 28,277 vehicles respectively. In June, sales exceeded 30,000 vehicles for the first time, and sales have been rising.

  According to the data, in the second quarter of 2023, the cumulative delivery volume of LI reached 86,533 vehicles, a year-on-year increase of 201.6%; From January to June, LI delivered a total of 139,117 new cars, up 130.3% year-on-year. The delivery in the first half of the year has exceeded the delivery in 2022.

  At present, L7, L8 and L9 launched by LI have all been delivered, and the product line layout has been basically completed. Based on this, LI is also full of confidence in the next sales performance.

  According to Li Xiang, Chairman and CEO of LI, in the third quarter of this year, the target of Ideal L8 and Ideal L9 is to deliver over 10,000 vehicles per month, and Ideal L7 challenges the target of 15,000 vehicles per month, and challenges the monthly delivery of 40,000 vehicles in the fourth quarter of this year.

Sales continued to pick up, and the results of new forces were released in June.

  In addition, LI plans to launch the first 5C super flagship model Ideal MEGA in the fourth quarter of this year, and its market goal is to become the sales champion in the price range above 500,000 yuan.

  With the release of MEGA models, and the L7, L8 and L9 models of Ideal L family that have been listed now, Ideal will soon realize its layout of "extended range+pure electricity" and quick march.

  In a letter to all employees issued by LI on June 30th, Li Xiang said that the three years from 2023 to 2025 will be the most important three years for LI from stage 1 to stage 10. LI’s goal is to achieve the first sales volume of all luxury brands in the China market (that is, the first sales volume of all passenger cars above 200,000 yuan), and the delivery volume will reach 1.6 million vehicles/year.

  Earlier, Li Xiang also posted on social platforms that with the delivery of pure electric vehicles and the ideal L6 next year, we are confident that the total sales volume will exceed BBA in 2024. Generally speaking, in the luxury car market of over 300,000 yuan, including traditional fuel vehicles and new energy vehicles, LI has been firmly in the top five, and it is getting closer to BBA.

  Zero run car

  June sales: 13,209 vehicles, up 17.3% year-on-year.

  The data shows that the zero-running cars delivered a total of 13,209 new cars in June, up 17.3% year-on-year and 9.5% quarter-on-quarter. From January to June, the cumulative delivery volume of zero-running cars was 44,502.

Sales continued to pick up, and the results of new forces were released in June.

  From the perspective of product structure, the delivery of zero-run C01 and C11 exceeded 11,600 vehicles, accounting for more than 87%, of which C11 delivered 8,900+vehicles, ranking first in the delivery of B-class new power SUV, and C01 delivered 2,700 vehicles for medium and large cars.

  According to the sales calculation, the proportion of T03, a zero-run entry model, is gradually decreasing, while the sales of C series are increasing significantly, which will also increase the average selling price of zero-run cars and bicycles. According to the data report in May, the average selling price of zero-running bicycles has increased from 136,000 yuan in 2022 to 168,000 yuan this year.

  After adjustment, the zero-run cars have been completely renewed, especially the zero-run C series, and extended-range models have been launched. With the highly competitive new price positioning of "the same price for oil", the market competitiveness has been significantly improved, and the sales volume has been steadily improved. In May, it has once again entered 10,000 clubs, and the sales volume climbed again in June. Therefore, it is expected that the zero-running car will improve the company’s gross profit margin after increasing the proportion of C platform models.

  On June 20 th, the official announcement of the zero-run car has completed the delivery of 200,000 vehicles. According to the previous plan, the sales target in 2023 is 200,000 vehicles. In the future, 1-3 new cars will be launched every year, and 7 new pure electric vehicles will be launched by 2025, covering the automobile markets such as cars, SUVs and MPVs.

  According to the zero-running aspect, in the second half of 2023, zero-running cars will focus on the popular price band of 150,000-200,000, and adhere to the "price-to-price ratio" to bring more surprises to consumers. In fact, from the growth data, the growth of zero-running cars is quite strong, at least in the second half of the year.

  Nezha automobile

  June sales: 12,132 vehicles, down 7.7% year-on-year.

  Nezha Automobile delivered 12,132 new cars in June, down 7.7% year-on-year, and 1,201 new cars were delivered in overseas markets. From January to June, the cumulative delivery of automobiles in Nezha has exceeded 60,000, reaching 62,417, up 200% year-on-year. Among them, Nezha GT, which has attracted much attention, sold only 1,298 vehicles in June, which is not satisfactory.

Sales continued to pick up, and the results of new forces were released in June.

  Nezha officials said that 4,000 Nezha cars were sent abroad in June, and nearly 8,000 cars were exported in large quantities in the first half of this year. In the second half of 2023, Nezha cars will also land at the Munich Auto Show, and then Nezha GT will be listed overseas.

  It can be seen that Nezha Auto is constantly expanding its overseas market. At present, its products have been exported to ASEAN, South America and the Middle East. At the same time, it is also the first new car-making force to be listed in Thailand and Malaysia and deliver new cars. In addition, Nezha Auto also opened the first overseas vehicle factory in Thailand.

  Regarding the development of Nezha Auto, CEO of Nezha Auto revealed that in the next three years, Nezha Auto’s overseas revenue should be 20%-30% and 40%-50% in the overseas market within five years.

  At present, the product price of Nezha automobile covers the price range of 100,000-300,000 yuan, and the models cover three body forms, namely sports car, coupe and SUV. The power is from pure electric to extended range, and the products are very rich.

  Among them, Nezha GT is built on the platform of mountains and seas, and adopts a pure electric technology model with two doors and four seats, providing two choices of single motor and double motor. The CEO of Nezha Automobile once posted on the personal social platform that the female customers of Nezha GT account for nearly 30%, and those under 30 account for over 50%.

  Nezha V focuses on the 100,000-class smart car market, achieving equal rights in science and technology, and its high cost performance has become the first choice for most consumers; Nezha U is positioned as a smart luxury market with a price of 150,000 yuan, which is more attractive to young people. After all, its battery life is good, which makes more people feel smart and leapfrog. Nezha S entered the 300,000-class luxury new energy market and became one of the best-selling models in the B-class new energy market.

  At the Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo held in June, the special edition of U Camping in Nezha made its stunning debut. The new car added a variety of new equipment on the basis of the original model, reaching a car suitable for camping life from the outside to the inside.

  At the beginning of July, Nezha U-Ⅱ Challenge Edition came into the market. The new car is positioned as a pure electric compact SUV. The biggest change is to upgrade the original dual 8-inch screen to a 12.3-inch dual screen, which has a stronger scientific and technological atmosphere.

  nextev

  June sales: 10,707 vehicles, down 17% year-on-year.

  The data shows that in June, Weilai Automobile delivered a total of 10,707 new cars, up 74% from the previous month and down 17% year-on-year. Among them, 6,383 high-end intelligent electric SUVs and 4,324 high-end intelligent electric cars were delivered. From January to June 2023, Weilai delivered a total of 54,561 new cars. Up to now, Weilai has delivered a total of 344,117 new cars.

Sales continued to pick up, and the results of new forces were released in June.

  From the data point of view, since June, Weilai’s sales volume has obviously improved, and the sales volume has exceeded 10,000. The simultaneous listing and delivery of the new ES6 helped Weilai’s sales, and the popularity of new cars on the Internet was high, which gave birth to an increase in orders.

  Then, Weilai adjusted the user’s rights and the price of all models. The price of all new cars was lowered by 30,000 yuan, and the lifetime free power exchange was cancelled. The warranty period of the whole vehicle was adjusted from 10 years of unlimited mileage to 6 years or 150,000 kilometers, 6 years of free car networking and lifetime free road rescue.

  At the same time, Weilai said that after June 12, free power exchange will no longer be used as the basic car rights, and users can choose to pay for power exchange at a single time. Weilai will launch a flexible power-on-energy package thereafter.

  Regarding this adjustment, Weilai Li Bin responded that this adjustment has been discussed internally for a long time and listened to the opinions and suggestions of some users. There are too many aspects to consider, and they are still being deliberated at three o’clock today. "Now is the most appropriate time to release", there must be some thoughtless places, and everyone can’t be satisfied.

  For the delivery expectation in the second half of this year, Li Bin said at the conference call in the first quarter of 2023: "We are confident to achieve the sales target of delivering 20,000 new cars every month." This price cut may be the "killer" for Li Bin to achieve its goal.

  Weilai Automobile’s actions don’t stop there. On June 15th, ET5 Travel Edition was launched, and the price of the new car was the same as that of the car, which caused a heated discussion in the industry. The car adopts pure electric mode, the overall design is more popular with young people, and the cockpit space and trunk space are very advantageous, as well as the towing function, which can be used for both general family use and travel.

  On June 28th, Weilai brand-new ES8 was delivered. As the first owner of the brand-new ES8, Yu Minhong went to Weilai to pick up the car that day, and the chairman Li Bin delivered it himself. In addition, Weilai EC6 also completed the new car declaration in the Ministry of Industry and Information Technology in February this year, and it is expected to be released and listed in the third quarter of this year.

Sales continued to pick up, and the results of new forces were released in June.

  On June 30th, Weilai announced the launch of 51 charging and replacing stations, including 29 Weilai replacing stations, 18 Weilai super charging stations and 4 destination charging stations. In this regard, Li Bin issued a document in Weibo, saying that 51 charging and replacing power stations were put into operation in a single day, and the speed of infrastructure construction increased.

  In addition, as of June 30, 2023, there were 1,543 Weilai power stations, including 423 expressway power stations, 2,767 charging stations and 16,367 charging piles, and 740,000+third-party charging piles were connected to provide users with more convenient charging and replacing conditions.

  In 2023, Weilai will set the sales target at 250,000 vehicles. Weilai said that it is currently in the acceleration stage of cornering. With the arrival of new ES6 and ET5 series models, the sales volume will also be improved.

  automobile

  Sales in June: 10,620 vehicles, up 146.9% year-on-year.

  According to the official news, 10,620 new cars were delivered in June, up about 146.9% year-on-year and 22.4% quarter-on-quarter, achieving positive growth year-on-year and quarter-on-quarter for five consecutive months. From January to June, the cumulative delivery of krypton was 42,633 vehicles. By the end of June, a total of 120,581 vehicles had been delivered.

Sales continued to pick up, and the results of new forces were released in June.

  At present, Extreme Krypton has launched three models: Extreme Krypton 001, Extreme Krypton 009 and Extreme Krypton X. Among them, Extreme Krypton 001 is a pure electric hunting coupe, which is also the first model of Geely SEA’s vast architecture, and has won the recognition of consumers with its excellent performance. According to the data of the Federation, the sales volume of the car reached 25,000 from January to May, a year-on-year increase of 71%.

  In addition, in order to enhance the product value and user experience, Extreme Krypton 001 launched the right of "free upgrade of product power", and the value of free optional packages ranged from 28,000 to 35,000, which lasted until the end of September this year.

  Extreme Krypton 009 positioning luxury pure electric MPV, sales in the last three months have remained at the level of about 2,000 vehicles. And krypton X was gradually recognized after it was delivered in June. On June 28th, Extreme Krypton 001 and Extreme Krypton X were pre-sold in Europe, further boosting the sales of extreme Krypton cars.

  In addition to introducing more abundant products, Krypton Auto continues to expand its channels. The data shows that up to now, there are more than 300 directly operated stores, covering more than 70 cities across the country. In addition, there are 700 self-built charging stations in more than 120 cities across the country, with an average of one per day, ranking among the top three pure electric brands in China.

  XPENG Motors

  Sales in June: 8,620 vehicles, down 43.6% year-on-year.

  In June, the sales volume in Xpeng Motors was 8,620 vehicles, down 43.6% year-on-year and up 15% month-on-month, of which the total delivery of P7 increased by 17% month-on-month, and in the second quarter, 23,205 new vehicles were delivered, up 27% month-on-month. From January to June, there were 41,435 vehicles in Xpeng Motors. By June 30, 2023, the cumulative delivery in Xpeng Motors exceeded 300,000 vehicles.

Sales continued to pick up, and the results of new forces were released in June.

  According to the data, Xpeng Motors is the only new car-making force whose monthly sales volume is less than 10,000 vehicles, and its sales growth has encountered a bottleneck.

  It is worth noting that it was launched on June 29th, and the new car was positioned as a medium-sized pure electric SUV. Five models were launched, with a starting price of 209,900 yuan. The whole system was built based on 800V architecture, providing XNGP intelligent assisted driving system, with excellent product strength and cost performance. The new car locks competitors into Tesla Model Y, which is very rich in intelligence and configuration.

  In this regard, He Xiaopeng, Chairman and CEO of Xpeng Motors, said: "Tucki G6 is a successful product with a monthly sales of at least 10,000 yuan, and it is confident to sell Tucki G6 to the sales champion of 250,000-yuan SUV within two months."

  At present, the problem that needs to be solved urgently in Xpeng Motors is sales volume. The price of Tucki G6 launched this time is low. According to Xpeng Motors, the pre-sale order of Tucki G6 has exceeded 35,000. If the production capacity can keep up, it will help Xpeng Motors to make a turnaround in sales volume.

  According to the plan previously released by Xpeng Motors, five new cars will be launched in 2023, including two brand-new models and three existing models, and the first MPV model in Tucki with internal code name H93 will be released in the fourth quarter of this year. When the products are abundant, Xpeng Motors is expected to achieve a breakthrough in sales.

  Shenlan automobile

  Sales in June: 8,041 vehicles, up 14.5% from the previous month.

  On July 1st, Deep Blue Automobile announced its sales performance in June. The data shows that the delivery volume of dark blue vehicles is 8,041 vehicles, an increase of more than 1,000 vehicles compared with May, and an increase of 14.5% from the previous month, which is basically the contribution of a dark blue SL03 vehicle. From January to June, Deep Blue delivered a total of 41,626 vehicles.

Sales continued to pick up, and the results of new forces were released in June.

  On June 30th, Deep Blue S7 has started large-scale delivery. On the day of delivery, Deep Blue Auto also released a brand-new brand strategy. It plans to launch more than two new products every year, and launch more than 12 brand-new and redesigned models in three years, and move toward the long-term goal of 1.5 million vehicles, accelerate its entry into overseas markets, and build 10,000 marketing service contacts.

  With the landing of double cars, the subsequent delivery volume of Deep Blue Automobile will show an increasing trend. It is understood that at present, the large order volume of Deep Blue S7 has exceeded 10,000. At present, there are 746 order centers, 390 mobile exhibition halls, 427 delivery centers, 528 maintenance centers, and an online and offline butler center covering the whole country.

  Summary:In addition to the above-mentioned new energy vehicle brands, a number of car companies have also announced the sales data of their new energy products. For example, the sales volume of AITO reached 5,668 vehicles, Lantu delivered 3,007 new vehicles, Feifan F7 delivered 2,336 vehicles, Extremely Fox delivered 1,855 vehicles, Haval Xiaolong series achieved 6,098 vehicles, and Wuling Bingo also achieved 19,118 vehicles … It is not difficult to find that there are not only many brands in the new energy vehicle market, but also the competition is becoming more and more fierce, and the gap has been widened.

The main body of responsibility for "live broadcast with goods" is clear

  Exaggeration and falsification of data … … While the mode of "live broadcast with goods" is developing rapidly, there are also many problems. In order to protect the legitimate rights and interests of consumers and promote the healthy development of the new format of live broadcast marketing, the State Administration of Market Supervision issued the Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities on November 6 (hereinafter referred to as the Opinions).

  "Webcast marketing activities, as a new format of Internet e-commerce, have both ‘ E-commerce+promotion+shopping guide and selling goods ’ And other characteristics, the model is new, there are many subjects, and the legal relationship is complicated. " The relevant person in charge of the Advertising Supervision and Management Department of the General Administration of Market Supervision said that the Opinions fully considered the attributes and characteristics of webcasting marketing activities, industry status and supervision system, and clarified the legal responsibilities of relevant subjects in webcasting marketing activities based on relevant laws and regulations, which is of great significance to guiding grassroots law enforcement and promoting industry norms.

  The "Opinions" require innovative regulatory concepts, actively explore regulatory methods that adapt to the characteristics of new formats and are conducive to fair competition among various market players, and investigate and deal with illegal acts such as infringing consumers’ legitimate rights and interests, infringing intellectual property rights and disrupting market order in webcasting marketing activities according to law, promote the healthy development of webcasting marketing, and create a fair and orderly competitive environment and a safe and secure consumption environment.

  Specifically, the Opinions mainly include three parts:

  Compacting the legal responsibilities of relevant subjects. This paper mainly sorts out the responsibilities of the three main bodies (network platform, commodity operators and webcasts) in the marketing activities of webcasting, and makes clear the responsibilities in three aspects for the first time. First, the live broadcast platform jumps to the network live broadcast marketing mode of the traditional e-commerce platform, and it is clear that the live broadcast platform fulfills the responsibilities and obligations of the e-commerce platform operators; The second is to provide paid diversion services for online platforms, which constitute commercial advertisements, and should fulfill the responsibilities and obligations of advertising publishers or advertising operators; Third, it is clear that webcasts should fulfill the responsibilities and obligations of operators in accordance with the Anti-Unfair Competition Law, and those who constitute commercial advertisements should also fulfill the responsibilities and obligations of advertisement publishers, advertising operators or advertising spokespersons according to specific circumstances.

  Strictly regulate the marketing behavior of webcasting. It mainly provides for the establishment and implementation of the inspection and acceptance system for goods, goods or services prohibited from being sold, commercial advertisements prohibited from being released, and standardized advertisement review and release.

  Investigate and deal with illegal activities of live webcast marketing according to law. This paper mainly lists eight key illegal behaviors in the current online live marketing activities, such as e-commerce, infringement of consumers’ legitimate rights and interests, unfair competition, product quality violation, infringement of intellectual property rights, food safety violation, advertising violation and price violation, and it is clear that they should be investigated and dealt with according to the corresponding laws.

  The data shows that in the first half of this year, there were more than 10 million live e-commerce nationwide, and the average daily audience exceeded 260 million. Insiders analyzed that the introduction of this regulatory opinion will effectively regulate the market and help promote the healthy development of this new format.

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A deeper understanding of the transformation of the automobile industry

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Produced by: Electric Planet News

Author: Yu Fei and Pang Fei


At WWDC 2022 this morning, Apple detonated the car circle in three minutes.


With the advent of new operating systems such as iOS16,And a whole new generationCarPlay. This generation CarPlay The innovation is so great that it is even equivalent to a complete intelligent cockpit:



Open the dashboard to display speed, fuel consumption, oil quantity and rotation speed;


Occupy the central control panel, and even adjust the air conditioning temperature and seat heating/ventilation;


Linkage map, using CarPlay Realize AR navigation of dashboard;


Bind the phone, synchronize the desktop components of iOS …


Moreover, Apple also promised, "No matter how strange your car screen is, as long as it supports new. CarPlay, it will definitely be displayed perfectly. "


What is this equivalent to?It is equivalent to buying an iPhone, and you bring your own smart cockpit!



In addition, for the first time, Apple announced its own "friends circle of car companies", and more than half of the luxury car companies stood. CarPlay Around, there are even the first batch of cooperative car companies of Android Automotive OS-and …



From the early hours of the morning to the present, our circle of friends has been brand new. CarPlay The news. Friends took the initiative to attack Apple this time.Full of expectation, but with some caution..


With a similar attitude, we interviewed employees of seven different companies, from newly-built cars to OEM, and even chip companies, hoping to hear what people in the industry think of Apple’s half boots.


Today, together, we bring a new generation. CarPlay The secret of tearing apart.


First, are you afraid of building a new car?


This is the first chapter title that comes to mind when we choose the topic.


Why do you want to talk about new cars?Because there is no CarPlay in the new car, and there is no Android Automotive and carlife, only NIO OS, Xmart OS and "Tesla OS" …



Why? Because the new forces still want to build their own operating system.


This sentence in quotation marks comes from Liu Yu (a pseudonym), the product manager of the new smart cockpit. He told us that he saw the new car in the morning. CarPlay At the time,Shock, admirationIs their first reaction.


Praise refers to the fact thatCarPlay Such an "external system" can control non-safety related vehicle functions and display vehicle data."it’s already great."


Even, he thinks this is a "milestone" for Apple to build a car.



We asked him, will your new car be considered a threat? Liu Yu said yes, because "our system is still in an advanced stage."


Compared with all kinds of OS of new cars,CarPlay There is a natural barrier:IPhone’s huge user base.


In 2021, Apple’s mobile phone shipments accounted for about 22% of the global share-an achievement that no car company has achieved in the auto market. Another figure is that in 2021, Apple won a 60% share in the high-end market above $600 (4,000 yuan)-and no luxury car company has achieved similar results in the automobile market.


IPhone users’ sense of identity with Apple’s ecology is CarPlay’s greatest "confidence".


Liu Yu thinksThe habit of iPhone users, or stickiness, is actually the biggest threat to the newly-built self-developed OS.


"If you want to use beeps, use beeps, and if you want to use Netease Cloud, use Netease Cloud." Liu Yu said that iOS users can pass. CarPlayMost of the usage habits are smoothly drawn from the mobile phone to the car.


"But we don’t want users to use it in our cars. CarPlayWe just haven’t reached it yet. CarPlay Such a good experience. "



If the experience can’t catch up, Liu Yu thinks the final result may be"Users will no longer use the car machine system directly, but will use it most of the time. CarPlay」。


And then there’s the shocking part—"In the end, the data dominance of car companies will be lost.".


Throw it to who? Apple, of course. Who threw it to Apple? At least more than half of the luxury car camp and more than half of the Japanese camp.


Liu Yu gave us an example: According to the DEMO published by WWDC,CarPlay Will know that these car company usersWhere have you been, what APP you used, how far you drive every day, how much energy you consume, and your travel habits.How about. Even the braking and steering data that can’t be obtained yet,In fact, it can also be obtained indirectly through GPS.


According to Liu Yu’s description, we think it’s more like"public test" iCar.


The chain is like this: the first generation of CarPlay won the favor of iPhone users and the support of car companies → the new generation sought deep customization → obtained basic data → accumulated data of different market segments for iCar’s smart cockpit.


This is another shocking point of Liu Yu:Car companies are willing to give data, and Apple can eat the rights of different car platforms.



Take the first batch of cooperative car companies as an example. There are nearly 100 models and more than 30 platforms in 14 car companies. If each platform supports the new generation of CarPlay, Apple’s efforts for "public beta" and the significance of the negotiation itself are huge and "horrible".


"I really don’t know how to talk about it."Liu Yu concluded.


But at the same time, we also received some different voices, such as another PM Feng Li (a pseudonym) from a new car.


He admits that the influence of the new CarPlay is very wide, but it is not the time to talk about who will change his life."The new forces didn’t quickly change the life of the traditional car factory.CarPlay It will not kill the opponent in an instant, but no one should despise Apple. "


In addition, Feng Li believes that not all models support new ones. CarPlay, even new CarPlay On cars and models, it may appear as an "apple tax".


Second, do traditional car companies really care?


What’s interesting is that,Throughout WWDC, there was no person in charge of a car company, and no specific model appeared on the "platform".


If you think this is Apple’s habit-at the WWDC in 2020, the new generation 5 Series became the first model to support the iOS14 carkey function, but it earned enough traffic.



More interestingly,At WWDC this year, BMW did not become the first batch of new ones. CarPlay Partner of. Equally intriguing is the absence of the parent companies of Audi and Porsche.


"As a main engine factory, I definitely don’t want to let others master the whole ecological lifeline of the car."Wang Long (pseudonym), an intelligent cockpit engineer from an independent car company, told us this.


Jiang Quan (a pseudonym), the head of an intelligent cockpit team, holds the same view. "CarPlay won’t work in China, and the OEMs won’t agree to hand over the intelligent brain to Apple. We must firmly hold it in our own hands. 」


This sentence is not difficult to understand.



As can be seen from the demonstration of the new version of CarPlay, if you don’t tell you about the existence of the mobile phone, the new CarPlay is like a complete car system, which takes over almost all the functions of the central control, which shows that the car factory needs to open a large number of bottom interfaces to Apple.


Another car system company expressed similar views to the above to us:"Apple’s HMI has a very strong apple gene, which will make many former loading plants unbearable. 」


Zhao Guan (pseudonym), the person in charge of the company, revealed two details to us from the idea of vehicle safety:


First, at present, from the perspective of demo, all the access signals are simple instrument signals, and some tt icons (tell-tale) need functional safety. This CarPlay is definitely not feasible and needs a separate hardware circuit and system.


Second, I didn’t see the access of the intelligent driving domain. This piece should also be very complicated. Each family’s apa scheme and mr scheme are different. How to access and the delay of data transmission are all problems.


According to the explanation of relevant people,"From the perspective of automobile safety, this is not a complete set of instrument display results. 」


Jiang Quan added to us: "The whole family bucket model means that the brain and face are given to Apple. In this case, the positioning, tonality and differentiation of smart cars in various OEMs are all gone, which does not meet the demands of general OEMs. 」



Wang lung also generously admitted that the new CarPlay After coming out, they felt a sense of crisis. But he believes that in the end, we will see if we can meet the needs of users. "Domestic OEMs have strong autonomy and are more inclined to do (car OS) by themselves. "


Wang Long also complained to us that the car machines of international car companies are difficult to use. "I can’t understand a car machine system, and the air conditioning adjustment interface can be placed in a four-level menu."


For this reason, he believes that international car companies use new CarPlay On the contrary, it may be a good thing, although it is equivalent to "they just handed this piece over to others."


Which piece? As mentioned aboveuser data"We all feel that these usage habits of users are the core".


We further asked Wang lung, as an iPhone user, will it be new? CarPlay Tempted, he affirmed, because he is the owner.



"Like Toyota, if you can use this. CarPlayThank god. But I don’t think it’s meaningful to have our own cars and other new domestic forces. 」


Third, Huawei Qualcomm Apple, change the ring and fight again?


An old friend @ Battery King shared a point with us:If Apple’s chips enter smart cars, it will be a "dimensionality reduction blow".


He even thinks that Apple may have been tying the A-series chips or even the M-series chips of the car specification. "Otherwise, it (new CarPlayThe adaptability of) will not be so strong, and the possibility of (soft and hard integration) will not be ruled out. "



Wang’s point of view is very interesting, but at the same time there is some truth.


Let’s take a look at the structure of A15 chip: 6-core CPU, 15.8TOPS NPU, 5-core GPU, video decoder, image processor …


Is it familiar?In fact, today’s smart phone SOC is very similar in structure to a chip., such as FSD Chip, is not much different from A15 in structure.


Even the M series used in notebook computers is essentially the same as the SOC components of NVIDIA’s Drive series-CPU, CPU, memory controller … and so on.


Liu Yu also expressed similar views.Otherwise, it can’t directly throw the instrument and the big screen at once.


But Feng Li thinks the possibility is almost zero."Apple should not supply chips to other car companies, and it has never been supplied."



When it comes to chips, two other hot words in the automobile circle recently are HarmonyOS and Snapdragon, followed by Huawei and Qualcomm.


new CarPlay After coming out, one of the voices we heard was that"HarmonyOS’s nemesis is coming."On the one hand, Apple’s software capability is obvious to all; on the other hand, Apple’s way of making friends is also very similar to Huawei’s.


"Apple doesn’t build cars, but Apple helps its partners build good cars", which doesn’t seem to be against it?


Liu Yu said that if Huawei is compared with Apple,For traditional car companies, HarmonyOS is not very adaptable.(refers to and CarPlay Compared with the adaptation cost), relatively new. CarPlay It will be more difficult to open the market.


AITO bound M5


Jiang Quan’s opinion is that HarmonyOS is now providing basic capabilities and basic applications, and OEMs can make their own applications. "That’s another way to play.". As for Apple’s eco-gameplay, we can only judge it after CarPlay releases the technical data.


If Huawei is facing Apple at the level of software and hardware integration, then Qualcomm is facing an old rival again in the field of general-purpose chips.


The new CarPlay will debut at the end of 2023, when Qualcomm will have brand-new car regulations.Class 8295 chip will also get on the bus. The battle between iOS and Android camps has spread from the mobile terminal to the automobile field. What’s Qualcomm’s position?


We contacted Qualcomm with questions, and the response wasIt is not convenient for us to evaluate the topic related to friendship and business, and this topic is suitable for OEM to evaluate.


Fourth, iCar officially entered the countdown?


Next year’s new CarPlay may be "the first public beta of iCar".


In other words, we should not see the real iCar before 2024-but by 2024, every car will support new ones. CarPlay Our cars are all customized "iCar" by car owners.


Faced with Apple’s obvious ambition, various car companies have different attitudes, including Japanese and European manufacturers who resolutely choose to cooperate, as well as the intriguing "old friend" BMW, and China’s new car that Alexander is determined to go his own way.


As observers, we encourage all-encompassing, and we hope to see hundreds of battles. At least after today, we are extremely eager to see the 2023 of the smart cockpit.


Unless otherwise specified, all interviewees are treated as aliases.


(End)

Respiratory diseases have entered a period of high incidence, People’s Daily: scientifically coordinating medical resources.

Original title: Scientifically coordinating medical resources to better protect people’s health

With the successive winter in various places, respiratory diseases have entered a period of high incidence. The CPC Central Committee adheres to the principle of putting people first and life first, timely predicts the overall situation, epidemic characteristics and development trend of respiratory diseases this winter and next spring, and takes effective measures to carry out prevention and treatment of respiratory diseases to effectively protect people’s life safety and health.

Every autumn and winter is the season of high incidence of respiratory infectious diseases. Recently, acute respiratory diseases in China have continued to rise, which is related to the superposition of various respiratory pathogens. According to the monitoring, the current epidemic acute respiratory diseases are all caused by known pathogens, and all of them have corresponding mature treatment methods. No new infectious diseases caused by new viruses and bacteria have been found. Therefore, the public need not worry too much or even panic.

After more than three years of fighting against the epidemic in COVID-19, China has accumulated richer experience in the prevention and control of infectious diseases, laying a solid foundation for dealing with various public health emergencies. At present, China’s medical resources and drug reserves are sufficient, and emergency plans and prevention and control measures are effective, which can completely prevent and control respiratory diseases. In order to effectively solve the urgent problems of the masses, it is still necessary to mobilize all forces, co-ordinate the allocation of medical resources, respond to the concerns of the masses in a timely manner, do a good job in health science popularization, and let the masses see a doctor more at ease.

Scientifically allocate medical resources and smooth two-way referral channels. In recent years, China has vigorously promoted the construction of graded diagnosis and treatment system, and initially established a model of "first diagnosis at the grass-roots level, two-way referral, rapid and slow division and treatment, and linkage up and down". Health departments actively do a good job in graded diagnosis and treatment, unblock referral channels, adjust personnel across disciplines and hospitals, ensure the supply of medical materials, promote Internet medical care, and maximize the ability to receive medical treatment. Give full play to the role of medical association to improve the diagnosis and treatment ability of general infection and the efficiency of severe identification and referral in primary medical and health institutions. Further increase the supply of medical services, promote the opening of pediatric clinics in all kinds of medical institutions at all levels, separate the noon, night and weekend clinics according to the number of patients, extend the service hours, and constantly optimize the treatment and treatment procedures such as registration, examination and payment to facilitate the people to seek medical treatment.

Adhere to both traditional Chinese and western medicine and give full play to the advantages of traditional Chinese medicine in preventing and treating diseases. Traditional Chinese medicine has the characteristics of "simple and inexpensive" and plays an irreplaceable role in disease prevention and treatment. During the fight against COVID-19 epidemic, China adhered to the combination of traditional Chinese and western medicine, and screened out effective prescriptions such as "three drugs and three parties", which made important contributions to epidemic prevention and control. Practice has proved that Chinese medicine has always had rich experience and outstanding advantages in dealing with acute respiratory diseases, and can make great achievements. It is necessary to give full play to the role of traditional Chinese medicine, popularize the knowledge of disease prevention and control of traditional Chinese medicine, and continuously improve the prevention and control effect.

Adhere to prevention, improve the health literacy of the whole people, and advocate a healthy lifestyle. It is necessary to establish the concept that "everyone is the first responsible person for their own health" and constantly improve the self-protection ability of the masses. When you have respiratory symptoms, you should be well protected, keep a social distance, and avoid cross-infection in your family and unit. Large hospitals are crowded with people, waiting for a long time, and the risk of cross-infection is high. If there are children at home with mild symptoms, it is recommended to choose primary medical and health institutions first. Do a good job in the supply and vaccination services of vaccines such as influenza, and vaccinate key populations such as the elderly and children as soon as possible to reduce the risk of illness. Do a good job of personal protection, do not go to work with illness, do not go to school with illness, and develop good hygiene habits.

Hubei Daily client, paying attention to Hubei and the world events, not only pushes authoritative policy interpretation, fresh hot information and practical convenience information for users, but also introduces a series of special functions such as reading newspapers, reporting materials, learning and online interaction.

The beauty industry broke out in double 11, and the key is to do these four things well | Course dry goods

Every year in double 11, it is an excellent opportunity for brands to seek a breakthrough and make a comeback. However, how to grasp the opportunity of Big Promotion and successfully deal with the fierce competition and many challenges of Big Promotion is also a difficult proposition for many brands.

At present, the overall competition in the beauty industry is accelerating, the transformation penetration rate of e-commerce platforms is high, and the market forecast continues to be optimistic. At the same time, the industry is facing the pain points of strong stock competition, fast iteration of new products and difficulty in building explosive products, and needs to find ways to break the game.

On September 26th, Yicai Business School, together with CBN, Rookie, Golden Mai Award and DT Business Watch, jointly launched a double 11 Global Salon for Beauty Industry. Big coffee and brand traders in the beauty industry dismantled the double 11 business methodology of businesses on all platforms around the "global" keywords of the beauty industry, from planting grass, promoting and fulfilling contracts.

existContent grass planting linkA financial business school combs the rule changes and methodologies of different platforms to help businesses find targeted content strategies and improve the certainty of planting grass;

existLaunch promotion linkAll platforms are constantly upgrading and improving the promotion tools to help merchants achieve accurate delivery and fast card position in the fierce competition;

existLogistics performance linkWith the help of intelligent tools, merchants can overcome the common pain points in industries with high delivery pressure and high return rate, so as to achieve "cost reduction" by "improving efficiency", optimize service experience and lay a good foundation for long-term business growth.

Content Planting Grass: From Metaphysics to Determinism

At present, the value of content planting grass is self-evident. Yicai Business School’s "Full Platform Content Power Evaluation Report" proposes that content planting has three core values:

  • In a world where products are in surplus and demand is insufficient, brands provide consumers with use value, emotional value and social value through goods and content.

  • The strong linkage between platforms is subject to many restrictions. Data fragmentation cannot precipitate consumer assets, and brands can cross platform barriers by forming cognitive anchors through content.

  • The content runs through the whole life cycle of brand products, from R&D naming to trial sale, notes, short videos, live broadcasts, questions and answers, which are interlocking and fully infiltrated.

However, the common pain point of merchants in planting grass is the contradiction between the uncertainty of consumer demand and the certainty of business.

In order to optimize the operation, reproduce the effect and summarize the methods of planting grass, and build a bridge between the "metaphysics" of content and the controllability of business, Yicai Business School puts forward the following five suggestions:

1) Amoy e-commerce: It is certainty to follow the trend of platform traffic configuration.

In addition to "browsing" and "Taobao live broadcast", the content position of Taobao e-commerce permeates the whole App in the form of fragments, covering the consumer’s decision-making link based on the consumer’s mobile line.

This year, in the three major content positions of short video, live broadcast and content-based stores, the new changes in Taobao are:

  • short video: guess what you like on the homepage, and the proportion of short videos is increasing. From the beginning of 2021 to the middle of 2022, the proportion of short videos in the first page increased from 7% to 15%, and reached more than 30% by the end of 2022, and the current proportion has reached 50%. In the search results, short video forms are becoming increasingly diverse.
  • live-streaming: The main indicators range from "transaction" to "transaction+content" to increase the attractiveness of traffic. Moreover, during the period of June 18, 2023, the online "reward purchase" and reward function were launched, adding new profit methods for non-professional content anchors with goods.
  • Content shopThe store was revised to form the homepage of the complete content, which was automatically divided into three columns: Notes, Explanations and Live Broadcasting. "Store number integration" was fully launched, and the new store model "video content store" was fully upgraded.

Therefore, merchants need to closely follow the traffic allocation principle of the platform, plant grass and harvest traffic efficiently in various content positions.

2) Tik Tok e-commerce: The whole platform operation is not a cross-platform operation, but a bypass between platforms.

Content platform psychology: start with content gathering users, and then sell users as "commodities" to brands to obtain advertising revenue. When the pressure of commercialization increases, it is necessary to increase the gold content of users’ goods, and collect commissions (that is, "matching" service fees) through matching transactions. Therefore, "popularity flow" must rely on "content beyond expectations" to achieve a balance in the process of "e-commerce consumption".

This year, Tik Tok e-commerce has done two things to improve business certainty:

  • From "looking for goods" in the content yard to "looking for goods" in the shelf yard, the two-wheel drive has led to the growth of e-commerce in Tik Tok.
  • From the content yard GPM (turnover achieved by thousands of exhibitions) to the shelf yard OPM (order volume achieved by thousands of exhibitions), Tik Tok Mall is recreating Tmall’s classic e-commerce system.

3) Little Red Book: The relationship between content certainty and business certainty is reverse thinking.

Xiaohongshu first started as a self-operated e-commerce. Recently, after determining its own business development path, it announced in September this year that it would close its self-operated e-commerce business "Little Oasis" and "Welfare Society". At the same time, the quality live broadcast of Xiaohongshu began to show its edge, and a number of commercial tools and models were launched to accelerate the realization of e-commerce closed loop:

The action of building a closed loop of e-commerce:

  • Measurable marketing effect index: planting grass value

  • Traceable consumer transformation path: AIPS

  • Operational delivery guidelines: KFS (high-quality content detonation → accurate reach and efficiency improvement → enhanced search and acceptance)

Perfecting commercial application tools:

Put forward the crowd inverse funnel model:

The AIPL model of Amoy Department and the A1-A5 model of Shaking Department are all transformed from the pan-crowd to the core crowd, but Xiaohongshu, based on the platform characteristics, first penetrated the core crowd, then continued to break the circle and generalize, and quickly released the brand potential energy with the help of natural word-of-mouth diffusion and commercial traffic.

4) Video number: Uncertainty is the biggest deterministic dividend of content e-commerce

From the perspective of business links, the links of WeChat Ecology are the most complete among content platforms and commercial platforms, with both public and private domains and both content and commercial attributes. Enterprise WeChat, applet, WeChat official account and video number have been interconnected.

Although the official video number has not yet proposed methodology, the user portrait is not accurate enough, and the penetration rate of industry categories is low, on the other hand, it also means that the video number is the blue ocean of the last content business, and it is the biggest dividend period for businesses to explore the layout in advance and find a small closed loop of business.

5) Global: Content certainty has different certainty for different businesses.

Merchants can be divided into four types according to their advantages:

  • Content-based merchants: have strong content production capabilities.
  • Price-oriented merchants: price advantage brought by the ultimate supply chain;

  • Channel merchants: have a large number of offline stores and can form a linkage matrix with the headquarters;

  • Characteristic merchants: products have new and peculiar properties in design and function;

Merchants can judge their own advantage types and find the right content platform to sit in the right place:

All-platform Traffic Layout Strategy of Beauty Industry in double 11

For businesses preparing for double 11, multi-platform traffic layout is not only more opportunities, but also greater challenges. Merchants need to formulate differentiation strategies on different platforms and achieve linkage in the whole region to improve overall traffic efficiency.

At present, the overlap of users of beauty products in Tik Tok and Tmall is low, and the consumption mentality and behavior of users on the two platforms are quite different. And the scale of users in Tik Tok is growing rapidly. Therefore, during this year’s visit to double 11, the two platforms, Tik Tok and Tmall, are equally important for beauty businesses.

In addition to Tmall, Tik Tok and Xiaohongshu, merchants should pay attention to the following three points when making layouts on other platforms:

  • If the search volume of product words and brand words on related tracks increases to a certain extent on other platforms, businesses need to intercept off-site traffic in time.

  • For the traffic that flows back to the platform through search from outside the station, merchants need to trace back the transaction link to find out the composition and distribution of global traffic.

  • In the beauty industry, domestic brands often cut into the whole market from the subdivided blue ocean track. Merchants need to pay attention to consumers’ search behavior on different platforms and find the search words that fit their own brands.

1) Amoy e-commerce: Understand that everything is unbounded and business is bounded.

Business certainty and cost reduction and efficiency improvement are the key words of this year’s Amoy e-commerce. Taobao’s operating tools, through train, gravity Rubik’s Cube and Wanxiangtai, were merged and upgraded to Infinite World this year. By covering seven major Taobao business scenarios and upgrading technology in three aspects, the efficiency of merchants’ delivery was improved.

With the help of all things unbounded, merchants can formulate a full-cycle promotion strategy for explosions during the promotion period.

New product period: take "tag" as the core. With the help of traffic gold card, the keyword search occupation is improved, and at the same time, through the marking and mapping of new products, the precision long tail words are pulled up and the potential of new products is tested. Through the return of IPL crowd, the promotion and transformation of delivery are realized; In addition, the introduction of new products will accelerate the incubation of new products.

growth stage: take "heavy volume" as the core. The keyword plan focuses on the accurate traffic competition of keywords, and carries out accurate crowd impulse for industry category words. At the same time, we will enlarge the accurate crowd, accumulate OAI crowd, continue to expand new passenger flow and accelerate the growth of goods.

outbreak period: take "stability" as the core. Put new and old guests around keywords, undertake the traffic inside and outside the station, and continue to pull new ones; Enhance the growth of the first purchase of new customers through the crowd ark, and the intelligent mode is drained at a low price; Accelerate the activation of joining Laxin and old customers, and maintain the ROI of Laxin and sales.

Secondly, the unbounded world can be used to formulate the strategy of promoting the outbreak of stability.

Water storage period: Take "flow" as the core. Including sorting out the accurate word list of shop categories and continuous updating of SA disk; Accurate tag crowd classification and multi-target combination delivery; Quickly recruit new members.

Preheating period: Take "additional purchase" as the core. Card key words, focusing on words, people, competing products and long tail plan to buy; Crowd ark to enhance interest in new customers’ collection and purchase, crowd supermarket to tap the penetration of people with the same label; Continue to pull new and old members to activate.

outbreak period: take "transaction" as the core. Maximize the transaction with the help of mode intelligence; Promote the global transaction growth of PL people; Continue to achieve new, active and accelerated goods.

2) Tik Tok e-commerce: from the content yard to the shelf yard.

Core methodology: star map+promotion+search+live broadcast

First, throughstar chart, build a content matrix; existPromotion link1. The key index is upgraded from quantitative explosion to qualitative explosion; 2. Star map+hot push concentrated precipitation of A3 population (people of interest); 3. Star map+planting grass to realize quantity guarantee or bidding; 4. After hot push, the crowd portrait is calibrated;

Secondly, with the help of searching after reading, small blue words must appear, etc.search tool, so that consumers can jump from the content field to the shelf field and undertake it well through the product design; Finally, throughlive-streamingThe field completed accurate recall and live harvest.

Double 11’s main points of concern:

RhythmicallyDouble 11’s involution has intensified this year. Compared with other platforms, the pre-sale period started from October 24th, and Tik Tok advanced the pre-sale period to 20th, while the beauty industry started to "scramble" from 15th. Due to the high cost of the third wave of promotion, merchants should seize the first and second bands and do a good job in planting grass.On the goodsThis year, new products and price-competitive goods will get more traffic support.Content fieldThe new form of new content short play deserves the attention of merchants.

3) Little Red Book: From Planting Grass to Searching

There is no doubt about the grass planting and traffic spillover effect of Xiaohongshu, but the confusion of merchants lies in how to accurately measure the delivery efficiency of Xiaohongshu. At present, there is an obvious positive correlation between the people who are deeply interested in Xiaohongshu and the number of people who plant grass effectively outside the station.

Core methodology: point, line and surface

"Wandering" and "searching" are the two main behaviors of users of Little Red Books. Therefore, the merchants planted grass in Xiaohongshu,A key goal is to make the content appear in the search results of the core keyword (track) and get a certain amount of reading. "Search ranking * content penetration rate" has become the key indicator..

Therefore, the planting of grass by merchants in Xiaohongshu can no longer be limited to point-like delivery (B+KF), but should be connected into a line, and the content should be precipitated in a long stream in daily life, so as to obtain a higher ranking in keyword search (S) and finally realize comprehensive long-term crowd asset accumulation (AIPS).

Double 11’s main points of concern:

Keyword search (SOV&SOC)This year, Xiaohongshu extracted crowd packages and related keywords from the beauty industry dimension. Merchants need to optimize brand and product search keywords around the search function.

One-side data rollover: Xiaohongshu encourages brands to upload private crowd data, which makes the positioning of people on the platform more accurate. By dividing the crowd into three categories: potential customers, purchased customers and lost customers, we will expand the brand operation field. Xiaohongshu will encrypt the data uploaded by the brand to protect the data security.

Solve the pain points of logistics performance, and ensure the service experience.

Summing up the experience of several major promotions this year, during the period of double 11 this year, the brand will inevitably face more challenges in terms of traffic, goods and customer service, so as to further realize "reducing costs and increasing efficiency".

1.variation in dischargeUnder the trend of platform competition and consumption degradation, traffic becomes less, more expensive and more difficult. The high cost is partly due to the low flow efficiency.

solutionImproving efficiency is a more effective solution to reduce costs.

2.Goods change: consumers’ first wave of transaction mentality is more mature; Price force orientation and diversification of consumer demand have brought about an increase in order volume.

Solution:

  • Set the goal of refinement and promotion.With the help of the rookie’s joint forecasting ability, merchants can access historical data and combine various influencing factors to make a more refined forecast of the big promotion goal and stocking, so as to increase sales and reduce the return rate, inventory turnover days and warehousing costs.
  • Multi-dimensional thinking about stocking quantity.For the pre-sale business, the merchant can prepackage the order with the help of the rookie, and the user can leave the warehouse in time after paying the final payment. For uncertain orders, merchants can also adopt a semi-package scheme, and after the gifts generated by the order are confirmed, they will be packaged and delivered out of the warehouse, thus ensuring the performance experience.

At present, based on the efficient collaborative network and intelligent routing, rookie can provide the ultimate logistics experience such as pre-sale and speed-up during double 11, thus reducing the return rate generated by logistics links, reducing the cost of main warehouse and bringing positive reputation to users.

3.Consumer change: The decision-making cycle becomes longer and the return rate remains high.Solution:

  • Full link performance monitoring.For packages with overtime risk, the rookie will promptly remind merchants to communicate with consumers, deal with stagnant or lost packages, and warn the aging card.
  • Consumers are unusually active in service.Take the initiative to provide multi-scenario service and DSR evaluation management before the consumer opens his mouth, so as to save the refund for logistics reasons.
  • Merchants have no worries.Through full-link, multi-scene abnormal automatic tracking processing, collaborative compensation complaints service, reduce the pain points of merchants in the whole process of performance.

Set catering, entertainment, culture, business in one! New progress in the project of capping the main structure of this commercial complex

As a comprehensive tourism and leisure resort integrating tourism, culture, business and performance, Sanzao Port’s "Huan Yun Oriental" business and cultural tourism project is a major project jointly planned by Lingang Investment Control Group and wanxiang town to support the promotion of regional development level. It will combine the essence of the traditional culture of "24 solar terms" to create a unique rural leisure tourism and business culture and technology entrepreneurial town.

The capped plot C06-04 covers an area of 9400.1m2, with a total construction area of 40636.1m2. It is a commercial complex building integrating catering, entertainment, culture and commerce.

Wanxiang Town said that the "Huan Yun Oriental" project will effectively promote the development of wanxiang town business district, improve the economic level and hard power, and further accelerate the urban transformation and future development of wanxiang town.

Mock the media! Ignore Ronaldo! Mr. Billion refused Newcastle. Does Felix want to stay at Chelsea?

Unlike many Chelsea players, Felix’s current contract will expire at the end of this season. His loan period is only half a year, and he will face a choice after the end of this season, whether to return to Atletico Madrid, stay at Chelsea or join other teams. For Felix, returning to Atletico Madrid is naturally the worst choice. It is difficult for him to get too many opportunities and growth under Simone, and staying at Chelsea means that he can’t participate in the Champions League, and Chelsea will not buy him out.

In the latest news, the English media believe that the only team willing to spend more than 100 million euros to sign Felix is Newcastle, and Felix directly commented: "A group of people know the king." Maybe what Felix meant was that the media didn’t know anything at all, and the news was not true at all. However, in most fans’ comments, it is thought that Felix is not worth 100 million euros at all, and Newcastle will not buy him out. This is what Felix really means.

Of course, this is just a kind of ridicule from the fans, and Felix certainly doesn’t think so. However, most fans’ comments are still very representative. The progress speed of the former European golden boy in the past few seasons has not been recognized by the fans, and even Felix can’t become the offensive core of the team in Chelsea to help the team win. Although such a player said that Atletico Madrid marked a transfer fee of 100 million euros for him, no team would be willing to spend 100 million euros to buy him out, including Newcastle. This is the view of most fans.

Only after Felix joined the Premier League, he got a red card in his first Premier League game, but only scored three goals in 14 Premier League games, which didn’t match his worth. Moreover, in the more crucial Champions League competition, Felix’s performance has also not been recognized by the team and fans. Judging from his current performance, Chelsea will not refuse Felix to stay in the team, but it is almost impossible for Chelsea to complete his buyout.

In addition to this question, Felix evaluated the best offensive combination in an interview. Messi, Neymar, Bernardo Silva and his own name appeared in his list, but his national team teammate Cristiano Ronaldo was not included in the selection, which was also ridiculed by fans. There is no problem in making the best combination in your mind and focusing on your inner thoughts, but this problem is obviously a "pit" set by the media. Felix has to jump down and ignore Cristiano Ronaldo. It is no wonder that Cristiano Ronaldo directly took him after the incident.

New vitality of Su River! 2023 Shanghai Suzhou River Half Marathon was held.

Transfer from: People’s Daily Client Shanghai Channel

Cao Lingjuan

At 7: 00 a.m. on April 22nd, in front of the Tianan Qianshu, a landmark building on the Suzhou River in Putuo District, the 2023 Shanghai Suzhou River Half Marathon started, and the road runners shared a sports feast in the early morning sunshine.

On the same day, Mari took the lead in crossing the finish line and won the championship in 1 hour, 03 minutes and 46 seconds. Liu Min won the first place in the women’s team in 1 hour, 13 minutes and 19 seconds. After waiting for 3 hours and 15 minutes, the first Shanghai Suzhou River Half Marathon ushered in the "closing time", and the race completion rate reached 98.78%.

The wind blows thousands of trees and waters in a chain, half of the Masuhe River and 18 bays. In recent years, Putuo District has achieved a comprehensive connection of the coastline of the Putuo section of Suzhou River for 21 kilometers, and made every effort to build a "semi-Masuhe" world-class waterfront. The Suzhou Creek in Putuo District witnessed the rapid changes of Shanghai’s history and culture. The 2023 Shanghai Suzhou Creek Half Marathon was held here, which made people feel the fireworks on the banks of the Suzhou Creek.

2023 Shanghai Suzhou River Half Marathon

The theme of this year’s competition is "Shanghai-style fireworks land, new vitality of Suzhou River", which connects industrial civilization and modern creative buildings spanning over a hundred years in series. The starting point of the competition is located in Tian ‘an Qianshu (Moganshan Road) in Dayang Jingdian, and the end point is Banmashu Park (Yunling East Road). The track passes through Putuo landmark buildings such as Tian ‘an Qianshu, Shanghai Mint Museum and Banmashu Park, with a total length of 21.0975 kilometers and a total of 4,000 participants. Runners can feel the red genes, industrial civilization, development vitality, colorful life and pleasant ecology along the "semi-Masu River".

2023 Shanghai Suzhou River Half Marathon

The 2023 Shanghai Suzhou River Half Marathon is the first time to be held. As one of the stops in the Shangma series, the "Suzhou River Half Horse" puts the safety of runners in the first place. At the start and end of the track and along the way, in addition to street security personnel, 917 volunteers from Putuo District and universities in Shanghai, together with more than 130 referees, woven a safety net. During the competition, the public security traffic management department took traffic control measures on some roads involving the track. The police of the traffic police detachment of Putuo Public Security Bureau rode motorcycles to clear the way, and the police of the special police detachment rode police bicycles to escort the whole competition.

The event was hosted by Shanghai Sports Federation, Putuo District People’s Government and Donghao Lansheng (Group) Co., Ltd.