International observation: Chinese modernization is China’s and the world’s.

  In midsummer, the Third Plenary Session of the 20th Central Committee of the Communist Party of China (CPC) was successfully held, which made strategic arrangements for further deepening reform and promoting Chinese modernization, and once again conveyed to the world the strong voice of China unswervingly promoting high-quality development and high-level opening up, which aroused great concern from the international community. International public opinion generally believes that the Third Plenary Session of the 20th CPC Central Committee is of far-reaching significance to China and the world. It is expected that Chinese modernization and high-level opening-up will bring more opportunities to the development of all countries in the world. It is no accident that the wind is surging, and there is a previous chapter in the moon. This expectation is not without reason. In recent years, Chinese-style modernization has made a series of important contributions to promoting the development of world modernization in its own process, and will bring more development opportunities.

  Chinese modernization provides new ideas for countries all over the world to explore the road of modernization. Chinese-style modernization insists on independence and self-reliance, and has made great achievements, successfully breaking the myth of "modernization equals westernization", and solving the dilemma of choosing "independence or vassal", "destiny and common" or "decoupling and breaking the chain", which provides useful reference for all countries in the world, especially developing countries, to explore their own modernization roads. On recent international occasions, such as the commemoration of the 70th anniversary of the publication of the Five Principles of Peaceful Coexistence, the second high-level meeting of the Global Action Forum for Shared Development, and the 12th World Peace Forum, representatives of countries in the "Global South" expressed their urgent desire to cooperate with China and learn from China.

  Chinese-style modernization provides new kinetic energy for global economic prosperity and development. According to the World Bank report, from 2013 to 2021, the average contribution rate of China to world economic growth was as high as 38.6%, exceeding the sum of the contribution rates of the Group of Seven, and it was the first driving force for world economic growth. The "Belt and Road Initiative" promoted the joint construction of national infrastructure interconnection, which reduced the global trade cost by 1.8%. Germany’s Statista data platform predicts that by 2030, the Belt and Road Initiative will increase global GDP by 0.7%, and by 2050, it will increase global GDP by 2.6%. China has provided development assistance to more than 160 countries, directly invested more than US$ 130 billion in more than 150 countries, and promoted a large number of infrastructure and livelihood projects. China establishes China — South-South multilateral cooperation platforms such as the ASEAN Cooperation Mechanism, the Forum on China-Africa Cooperation, the China-Latin America Forum and the China-Arab Forum have created a "global development and South-South cooperation fund" with a total amount of US$ 4 billion, and implemented more than 130 projects for nearly 60 countries, covering poverty reduction, food security, anti-epidemic and climate change, injecting new momentum into global common development.

  Chinese modernization has made new contributions to safeguarding world peace and development. China adheres to the path of peaceful development and writes it into the Constitution. China is the permanent member of the United Nations Security Council with the largest number of peacekeepers, and the only country among the five nuclear powers that has promised not to be the first to use nuclear weapons. On the issue of peace and security, China is a big country with the best record in the world. China made great efforts to explore solutions to hot issues with China characteristics, successfully promoted the reconciliation between Shay and, promoted intra-Palestinian reconciliation, and persuaded peace and promoted talks on the Ukrainian crisis. Facts have proved that China’s modernization is the growth of peaceful forces and has played an important role in safeguarding world peace and development.

  At present, the great changes in the world that have never happened in a century have accelerated their evolution, local conflicts and turmoil have occurred frequently, global problems have intensified, and various international "black swan" and "grey rhinoceros" incidents have occurred frequently. Countries all over the world, especially the "global south", are more eager for opportunities, looking forward to cooperation and seeking development. The broad prospect of Chinese modernization just fits this common demand and brings multiple opportunities:

  Great market opportunities. More than 1.4 billion people in China have stepped into modernization as a whole, which means that a huge market will be formed, which exceeds the total size of the existing developed countries. According to estimates, every 1% increase in the urbanization rate in China can boost about $140 billion in new investment and $28 billion in new consumption. Every 1 percentage point increase in the proportion of middle-income groups will increase consumer spending by more than 150 billion US dollars every year. With the construction of a unified national market, the promotion of new urbanization and the improvement of regional coordinated development strategy in China, the super-large-scale market will be continuously upgraded and expanded, and the broader domestic demand potential will be released.

  More growth opportunities. First, improve the scale and quality of import and export trade. In the first half of this year, the total value of China’s import and export trade was 21.17 trillion yuan, a record high in the same period, achieving a steady growth of 6.1%. China’s imports of integrated circuits increased by 14.1%, reflecting the rapid development of China’s advanced manufacturing industry. In the first half of the year, China’s import and export trade with countries that jointly built the Belt and Road increased by 7.2%. The Chairman of the Supreme Leader announced that from now until 2030, the cumulative import volume of China from developing countries is expected to exceed 8 trillion US dollars. The second is to meet the new development needs of southern countries. For example, in 2023, China’s exports of new energy vehicles, lithium batteries and photovoltaic products increased by nearly 30%, and all localities made full use of their comparative advantages according to local conditions and aimed at market segments, which better met the new demands of ASEAN, Central Asia and other regions. The third is to provide the world with a transformation plan. As an important symbol of new quality productivity, 5G technology has spawned new scenarios and new formats, and also promoted industrial transformation and upgrading in application countries and regions. The "China Program" of digital transformation is helping small and medium-sized enterprises in developing countries to reduce costs, improve efficiency and increase income.

  Broader cooperation opportunities. The Third Plenary Session of the 20th Central Committee of the Communist Party of China (CPC) emphasized that "opening up is a distinctive symbol of Chinese modernization", and China will continue to expand its independent opening up, expanding its commodity market, service market, capital market and labor market. Further relax market access and implement the requirement of "clearing" foreign investment access restrictions in the manufacturing sector. China has achieved full visa-free access with 24 countries, unilaterally granted visa-free access to 16 countries, and will further expand its unilateral opening to the least developed countries. China will continue to expand institutional opening, create a transparent, stable and predictable institutional environment, and form a more market-oriented, rule-of-law and international business environment, which will bring broad opportunities for cooperation between more and more countries.

  The General Secretary of the Supreme Leader pointed out, "China is not pursuing an independent modernization. It is willing to work with other countries to realize a world modernization of peaceful development, mutually beneficial cooperation and common prosperity and promote the building of a community of human destiny." Today, China is the China of the world, and reform and opening up is a great historical process for China to join hands with the world for common development and progress. On the new journey of reform and opening-up, Chinese-style modernization will inject more stability and certainty into the turbulent world with higher-quality development and higher-level opening-up, and make continuous contributions to China’s wisdom, China’s plan and China’s strength in promoting the process of world modernization and building a community of human destiny.

  (The writer is an observer on international issues.)

A lecture on culture in Zhou Dynasty; Editors of literary magazines and poems selected by North Island for children.

The Auspicious Culture of Beijing-China People

Time:January 24th (Saturday) 9:30-12:00.

Location:The living room of Ullens Contemporary Art Center, 798 Art District, No.4 Jiuxianqiao Road, Chaoyang District

Guest:Duan Baolin (Professor of Chinese Department of Peking University), Wang Juan (Professor of Folk Literature and Folklore of Chinese Department of Peking University), etc.

        In addition to the "beaming" in the window grilles, the "fish every year" on the dining table, the "wealth and peace" on the doors and windows of ancient buildings, the "crane deer Changchun" on antique porcelain, the familiar dragon totem and wolf totem, the lion on the Sri Lankan national flag, the "jade cabbage" in the Forbidden City in Taipei, the 9,999 rooms in the legendary Forbidden City, and the "jade cabbage" frequently appearing in the Qing Palace drama. The system of "auspicious culture" is huge. In China people’s life, "auspiciousness" is everywhere. It is inseparable from auspicious culture for spring planting and summer harvest, getting married and having children, celebrating birthdays, opening for business, taking exams in scientific research, promotion, moving to a new house and other major events related to life. What is "auspicious culture" and how did it come into being? How is "auspicious culture" inextricably linked with totem culture and witchcraft culture? How to interpret many mascots and auspicious patterns, and what interesting stories are behind them? What kind of philosophy is contained in "auspicious culture" and what kind of relationship does it have with Confucian culture? What kind of "auspicious" factors are contained in the "annual custom culture"? How to treat "auspicious culture" from the perspective of world culture … The guests will explain.

BeijingCeltic Mist: Ireland as Silent Hill

Time:January 24th (Saturday) 14:00-16:00.

Location:Floor 3, Aegean Shopping Center, No.12 Qisheng Middle Street, Xibahe, Chaoyang District

Guest:Miao Wei (deputy editor-in-chief of Sanlian Life Weekly), Fan Ye (Spanish teacher and translator in Peking University) and Bao Huiyi (Ph.D. student in medieval literature in English Department of Dublin University).

        This is the end of Europe, which was called Hyperion in ancient times ("winter land"), and it is isolated by waves on all sides. This is the home of swamps, thorns, ruins, dense fog and cliffs. It is a cold fairyland where dwarf fairies and elves steal human children at night. It is the hometown of Ye Zhi, an illusionist, and book of kells, which was born in the hands of angels. Today, it is a country of manuscripts of poetry, literature and medieval painting, and it is also a silent hill like an empty city, which can accommodate people with different endowments to settle their lives. "Everything that really matters gives birth to the abyss of emptiness and silence between things and thoughts." Bao Huiyi, the author of "The Chronicle of Emerald Island", Miao Wei, the writer, and Fan Ye, the scholar, visited the one-way space together and chatted about the literature and human feelings on the Irish Green Island, their respective island experiences, and everything else born in silence.

Beijing-Reviewing the Return of Poetry in the 1980s-Xiong Peiyun’s New Book Sharing Meeting

Time:January 24th (Saturday) 14:30-17:00.

Location:Between the lines on the 1st floor of Confucius Institute Headquarters, No.129 Deshengmenwai Street, Xicheng District.

Guest:Xiong Peiyun (critic), Daxian (writer and poet), Su Xiaohe (financial writer and poet), Zhu Xuedong (senior media person) and Shen Xing (moderator).

        In the new book "I am the Coming Day", Xiong Peiyun regained his poetry. He believes that after suffering, people have no reason to forget poetry. Therefore, his poems bring readers not only the illusion of the world and poetic aesthetics, but also deep thinking about love, justice, media and human destiny. A book, a reunion with poetry, Xiong Peiyun and his friends share the rationality and poetry in life with readers, and find the long-lost breath of the 1980s.

This is a rumor era, and you need a cold weapon-the "rumor shredder" series of reading clubs.
Time:January 24th (Saturday) 14:30-16:30
Location:Floor 2, Yanjiyou Bookstore, Chuangye Street, Zhongguancun, Haidian District
Guest:Wu Ou (deputy editor-in-chief of Guoke. com), Chen Min (editor of Guoke rumor crusher), Gong Jue (third generation rumor crusher) and Xiaozhuang (co-founder of Guoke Reading)
        Should I drink the first glass of water in a disposable paper cup? Is chewing gum harmful for a long time? Eating a roast chicken leg is equivalent to smoking 60 cigarettes? Fried chicken breast enhancement is suitable for both men and women … In view of the widely circulated rumors about food, health and anecdotes, we have broken them one by one through professional knowledge and scientific spirit, and the essence of the "rumor crusher" theme station for three years has accumulated into a book. In the lecture, the distinguished guests will introduce this series of books and their publication, and interact with readers and talk about these books around the theme.

Beijing: What are we talking about when we talk about ideal readers?

Time:January 24th (Saturday) 19:00-21:00

Location:One-way space on the third floor of Aegean Shopping Center, No.12 Qisheng Middle Street, Xibahe, Chaoyang District

Guest:Wen Zhen (writer), Zhang Wei (deputy editor-in-chief of GQ magazine), Liang Hong (writer and scholar) and A Yi (writer).

        "We Fall in Love in Art Gallery at Night" is the latest collection of short stories by Wen Zhen, the youngest new winner of Lao She Literature Award. Wen Zhen’s novels have been praised by many people. A Yi said that her novels are "as bright as Hemingway and as cruel as Zhang Ailing". On the evening of January 24th, Wen Zhen visited One-way Space and shared her writing with the guests.

Beijing ︱ Mu Tao: How was the cultural ecology of Chang ‘an City tempered in Han Dynasty?

Time:January 25th (Sunday) 9:30-12:00.

Location:Multi-function Hall of China Modern Literature Museum, No.45 Literature Museum Road, Chaoyang District

Speaker:Mu Tao (famous essayist, executive deputy editor of Meiwen magazine)

        Mu Tao lived in Xi ‘an, so let him lead everyone back to the Han Dynasty and review the cultural ecology of Chang ‘an.

Story of Beijing-Japanese-style bento —— On Zhang Yueran × Yoshii Ren’s cooking literature

Time:January 25th (Sunday) 15:00-17:00

Location:PAGEONE, Building 2, South Campus, No.19 Sanlitun Road, Chaoyang District

Speaker:Yoshii Ren (Japanese Chinese writer) and Zhang Yueran (writer)

        The Four Seasons Lunch by Japanese Chinese writer Yoshinori, who lives in Beijing, introduces us to many practical methods of making lunch dishes, so that we busy people can have leisure to stop and enjoy a healthy and beautiful lunch time, and let us begin to reflect on our lifestyle and the subtle relationship with our families. On the afternoon of January 25th, Yoshii will meet Zhang Yueran and everyone in the New Year, and talk about cooking and literature from their own perspectives.

Beijing Oriental History Salon: Conservatism and China Tradition

Time:January 25th (Sunday) 15:00-17:00

Location:Wansheng Bookstore, No.59-1 Chengfu Road, Haidian District

Guest:Liu Junning (scholar), Liu Suli (Wansheng Bookstore operator, scholar-type calligrapher)

        If the so-called "conservatives" in Europe and America are liberalism, it seems difficult to find this tradition in China tradition, and "conservatism" is often stigmatized in China’s mass context. So what exactly is "conservatism" and how does it relate to China tradition and the present? Two guests who have deep research on conservatism and liberalism in China will have a wonderful discussion around this topic.

Beijing Ruan Yizhong: The width of life, the depth of image.

Time:January 25th (Sunday) 15:00-17:00

Location:One-way space on the third floor of Aegean Shopping Center, No.12 Qisheng Middle Street, Xibahe, Chaoyang District

Speaker:Ruan Yizhong (photographer)

        Photography is not only an interest, but also a belief. Ruan Yizhong’s Seven Questions on Photography Aesthetics was published in 1980s, which became the first book of photography that influenced generations of Chinese. In the book, Ruan Yizhong visited Tsun-shing Chen, a professor in Tsinghua University, Taiwan Province, Han Baode, a famous architect and architect, and Huang Chunming, a heavyweight novelist in Taiwan Province, and started the ultimate inquiry of photography aesthetics with cross-border dialogue. Classic return, first share.

Beijing News Reports and the Fate of the Country —— Japanese Newspapers before and after the War of Aggression against China

Time:January 25th (Sunday) 15:00-17:30.

Location:Yufeng Library and Chongwen Hall, Floor 2, New World Woman Department Store, No.7 Dongmaomachang Street, Dongcheng District

Guest:Zhan Jiang (Professor, Department of International Journalism and Communication, Beijing Foreign Studies University), Liu Xiaoying (Professor, Communication Research Institute, Communication University of China), Su Xiaoling (Editor-in-Chief of Beijing Influence Think Tank) and Yan Ying (Professor, Shanxi University)

        Today, the seventieth anniversary of the victory of the world anti-fascist war, Japanese militarism is showing signs of resurgence, the government is trying to amend the constitution, and right-wing public opinion is rampant. The relationship between news reports and the fate of the country has become a proposition that we cannot but reflect deeply. In view of this, we invite famous scholars such as Zhan Jiang, Liu Xiaoying and Su Xiaoling to share and discuss this topic with readers.

Beijing-The Road of Image and the Awakening of Painting

Time:January 29th (Thursday) 14:00-16:00.

Location:UCCA lecture hall, Ullens Contemporary Art Center, 798 Art District, No.4 Jiuxianqiao Road, Chaoyang District

Guest:Dai Zhuoqun (independent curator and art critic), Wang Yin (artist) and Xie Nanxing (artist)

        A dialogue to discuss painting from the perspective of image, a forum on painting ontology. Curator Dai Zhuoqun will tell his observation and speculation on current painting problems based on two topics: first, respond to the relationship between current painting practice and China painting tradition through images; As a self-sufficient painting system that has lasted for thousands of years, the history of ancient painting in China has neither realistic tradition nor abstract tradition: the spirit is written by form and the Tao is carried by things, all of which are based on concreteness and image, and the ontology of painting has never been shaken by external factors. The second question to be discussed is the great changes that painting has faced in the past 100 years, especially the impact of the double impact of western learning and becoming a tool on today’s painting. The reason why the two issues are discussed alternately is to break the artificial barrier between the so-called traditional painting and the current painting, and take the image as the entry point to face the painting itself.

Shanghai? Editors of those literary magazines.

Time:January 24th (Saturday) 14:00-16:00.

Location:Sinan Literature House, No.505 Fuxing Middle Road, Huangpu District

Guest:Cheng Yongxin (executive editor of Harvest), Jin Yucheng (executive deputy editor of Shanghai Literature), Fu Xing (executive editor of Germination) and Li Qigang (executive editor of Germination).

       Shanghai has always been an important town of China literature, which has had a far-reaching influence on the development of China literature. In this issue of Sinan Reading Club, the editors-in-chief of three important literary magazines in contemporary China, Harvest, Shanghai Literature and Germination, were invited to have face-to-face communication with literary lovers and talk about those things when they were editors-in-chief of literary magazines.

Shanghai-The Third Series of "Walking in the City" —— The Centennial Changes of Shanghai Church

Time:January 24th (Saturday) 15:00-17:00

Location:2nd Floor, YWCA Building, No.133 Yuanmingyuan Road, Huangpu District

Speaker:Zhou Jin (Ph.D. in Architecture, Tongji University) and Tang Weijie (Associate Professor, School of Humanities, Tongji University)

        Shanghai introduced Christianity more than 400 years ago, and it is still the city with the largest number of churches in China, with more than 300 new and old churches. The long history and special cultural accumulation reflect the unique cultural connotation of Shanghai style. Dr. Zhou Jin will tell us how these churches come to us step by step, and how they gradually fade away from our vision with the process of urbanization. The stories are brilliant. After a hundred years of vicissitudes, it was condensed between more than an hour of lectures.

Shanghai: The Stage of Circulation, Chekhov Forever —— The Shanghai Sharing Meeting of Chekhov’s Complete Plays

Time:January 24th (Saturday) 14:00-16:30.

Location:D6 Space of Shanghai Drama Art Center, No.228 Anfu Road, Xuhui District

Guest:Cao Lei (famous director and actor), Wu Xiaojun (professor of Shanghai Theatre Academy), Liu Xuyuan (scholar and critic) and Zhou Limin (deputy director and critic of Ba Jin’s former residence).

        In 2014, the 110th anniversary of Chekhov’s death, Shanghai Translation Publishing House published a four-volume Complete Works of Chekhov’s Dramas, which was the first time in China to present Chekhov’s dramatic works in the form of "complete works" to pay tribute to this great playwright and world-class literary master. 2015 is the 155th anniversary of the birth of this literary master, and the Shanghai Drama Art Center will continue to stage his masterpiece Uncle Vanya, and the sharing party about his drama art has moved from Beijing to Shanghai. On the afternoon of January 24th, let’s get together in the name of commemoration and tribute, read Chekhov and discover Chekhov.

Shanghai-The image of China produced by British cultural industry in the early Victorian era.

Time:January 24th (Saturday) 15:00-17:00

Location:Shanghai Museum of Contemporary Art, No.200 Huayuangang Road, Huangpu District

Guest:Li Tiangang (Professor, Department of Religious Studies, Fudan University) and Wu Liang (critic)

        The Victorian Age (1837-1901) was the most glorious period of the British Empire. Even in the heyday of economy, military, politics and culture, Britain and Europe did not despise China culture, which was shown in the British copperplate prints on the theme of China in the 19th century. In the lecture, two scholars and artists who are familiar with the history of cultural exchange between China and the West analyze this era one by one, combining with many works in the published Impression of the City of the Qing Empire: British Copper Prints in the 19th Century. They will discuss from different aspects that the production of a nation’s culture for another nation actually relies on the media (prints in newspapers, magazines and books) to communicate through artistic and cultural means. By analyzing the media industry in London, England, we can know that copper engraving, as a part of commercial culture, is not only a new media in the 19th century, but also a Victorian cultural communication. In the 21st century, it has become a classic art of mankind and a museum collection.

Shanghai-the most beautiful flavor of the year in memory-related lectures on the documentary "Taste of China"

Time:January 24th (Saturday) 14:00-16:00.

Location:Moca shanghai in Gate 7 of People’s Park, No.231 Nanjing West Road, Huangpu District.

Guest:Yinghao Huang (documentary director), Zhang Wei (documentary director), Bing Wang (documentary director), Jin Ying (documentary director), etc.

        With the change of time, many traditional cuisines are gradually fading out of our sight. The gourmet movie Taste China tells the story of the craftsman behind the cuisine through the lens for the first time. Some of them insist on using the ancient method of well salt, some concentrate on making tofu coats soaked in spring water in their hometown, and some even make the most elastic Chaozhou beef balls by constantly beating them by hand. These challenges to the taste of China on the tip of the tongue stem from craftsmen’s persistence in traditional cooking and production techniques.

Debate on the Three Kingdoms by a Group of Confucians in Shanghai —— Appreciation Meeting of the Newly Arranged Comic Book Romance of the Three Kingdoms of the last American edition

Time:January 25th (Sunday) 14:00-16:00

Location:Multifunctional Hall, 6th Floor, Shanghai Ancient Books Bookstore, No.401 Fuzhou Road, Huangpu District

Guest:Mao Jian (Professor, Department of Chinese as a Foreign Language, East China Normal University), Luo Gang (Professor, Department of Chinese as a Foreign Language, East China Normal University), Liu Yongsheng (Associate Professor, School of Arts and Humanities, Tianjin Academy of Fine Arts) and Cai Xiaorong (Professor, School of Foreign Languages, Wuhan University).

        The comic book Romance of the Three Kingdoms, published in the United States, is not only a benchmark in the industry, but also a classic handed down by the public, which has influenced generations since it came out in 1957. On the occasion of the latest edition of the book, four well-known scholars visited the "Boya Forum at Sea" to share their reading feelings about this comic book from the aspects of painting techniques, characterization and story narration, and to discuss how the image culture of the three countries spread the tradition.
Shanghai-Shanghai word "trace" and historical memory in the new period

Time:January 25th (Sunday) 14:00-16:00

Location:Shanghai Museum of Contemporary Art, No.200 Huayuangang Road, Huangpu District

Guest:Jiang Qinggong (designer) and Tang Weijie (associate professor, School of Humanities, Tongji University)

        What kind of visual appearance will "social production" have in contemporary China, especially in a city like Shanghai? This lecture will cut into the above topics from a special interface-the trace of words. Since modern times, the word "Zi" has been endowed with unique energy in the historical time and space of Shanghai, and it has also generated extremely diverse forms. Printing, commerce, media, technology, capital, revolution, advertising, consumption, design, production … Every force field will leave traces of the word running in it.

Chen Yanqiao and Luxun.

Time:January 25th (Sunday) 14:00-16:00

Location:Shanghai Long Art Museum (West Coast Pavilion), No.3398 Longteng Avenue, Xuhui District

Speaker:Le Rong (Deputy Director and Researcher of Shanghai Luxun Memorial Hall)

        In 1930s, Lu Xun made outstanding contributions to the healthy development of new woodcuts in China. He edited and selected albums, organized "woodcut workshops" and held related exhibitions, and also kept close contact with artists. The speaker will explain Chen Yanqiao’s life, creation, his connection with Lu Xun and the left-wing culture in China.

Guangzhou ︱ Elegant Madness —— The Story of a Book Lover

Time:January 25th (Sunday) 15:00-17:00

Location:No.383 Tianhe Road, Tianhe District, taikoo hui Shopping Mall, No.383, the upper floor of the subway.

Guest:Chen Yan (translator) and Dai Xinwei (poet and media person)

        Over the past 500 years, more than 100 yuppies have pursued books wave after wave, thrilling rare book auctions, amazing anecdotes about tales of mystery, and lingering and meaningful book lovers-gentle and crazy dancing, just because of human eternal love for books. The most influential classic of calligraphy in the 20th century, Elegant Madness, was written by Basbain, the authority of western calligraphy, and it depicts the group of ancient and modern book collectors in a panoramic view, paying tribute to the book lovers in the world. In this lecture, Chen Yan, the Chinese translator of the book, and Dai Xinwei, a media person, will be guests together to talk about their interesting reading and book collection as book lovers, and share stories inside and outside the book.

Guangzhou-Poems for children and poems for adults.

Time:January 25th (Sunday) 19:30-21:30

Location:No.383 Tianhe Road, Tianhe District, taikoo hui Shopping Mall, No.383, the upper floor of the subway. 

Guest:North Island (poet), Chen Dongdong (poet), Liang Xiaoman (poet, poetry translator), etc.

        Poems for Children was personally selected by the poet Kitajima. Fifty-seven poets from different countries and 101 new poems of different styles compiled their own short poems which were most suitable for children to read and comprehend. On January 25th, Chen Dongdong, a representative of North Island and the third generation of poets, and Liang Xiaoman, a young poet translator, will come to Guangzhou to listen to "Poems for Adults" written by small poets in Sky City in person and share their reading and creation with parents and readers.

Guangzhou-Awakening Old Houses-How to Make them Valuable?

Time:January 25th (Sunday) 19:30-21:30

Location:289 Art Space, No.289 Guangzhou Avenue Central, Yuexiu District

Speaker:Tan Jinhua (Associate Professor, Department of Architecture, Wuyi University)

        In the Confucian cultural circle, where the concept of mansion is attached great importance, traditional architectural collections already have a hot market. Ma Yun took care of the old gardens by the West Lake, and Deng Wendi returned to Beijing to set up a quadrangle … In Jeonju, South Korea, which was certified as an "international slow city", 800 old Korean houses not only rose to sky-high prices, but also affected the development of the whole city through collection, restoration and functional reconstruction. In our China?

Appreciation of Taipei Man by Taiwan Province writer Bai Xianyong.

Time:January 24th (Saturday) 13:30-16:00.

Location:Jiangsu Writers’ Works Museum, 1st floor, Nanjing Library, Daxing Palace, No.189 Zhongshan East Road, Xuanwu District

        Bai Xianyong, a writer in Taiwan Province, is familiar with his person and writings. He spent his childhood in the mainland, and his memories of this time were transplanted to a group of "Taibei people" who came to Taiwan Province from the mainland. This relatively complex humanistic background created another exploration in his literary creation: the estranged connection between people and their native land. Elegance, abundance, nostalgia, and interest are all just the spread of the statement. The novel is written in a traditional way. Between the lines, a prosperous and lonely "past" slowly unfolds: not only the life itself at that time, but also his unique thinking.

Nanjing: A Humorous Analysis of the Unknown Art History by the Goddess of Western Art History

Time:January 24th (Saturday) 14:00-15:30

Location:Multifunctional Hall of Jinling Library, No.158 Leshan Road, jianye district

Speaker:Qi Si (Editor-in-Chief of Art Circle)

        The History of Gossip Art tells the little-known privacy of famous artists, penetrates the vast literature and pushes the artist’s real life and inner world, and digs the secrets in the depths of people’s hearts. Although it is all about art and gossip, it is about people’s hearts and lives in reality. Qi Si’s gossip and stories are extremely full of vitality. In her stories, there are beauty who is greedy for money, hero who is lustful, poet Byron who carries the gene of liar and killer, princess Sisi who is troubled by the problem of mother-in-law and daughter-in-law, and Benigni who disfigures her lover because of love and hate …

Hangzhou Xingyue L price reduction is coming, the lowest price 127,200! Quantity is limited

[Autohome Hangzhou Promotion Channel] Good news! The model is being promoted for a period of 6 days from January 25, 2024 to January 31, 2024. In the Hangzhou area, you can enjoy the highest 10,000 discount with a minimum starting price of 127,200. Click "Chatti Car Price" in the quotation form to get a higher discount, and act now!

星越L头图

The Xingyue L is a luxury SUV, and its exterior design is highly technological and futuristic. The front face design adopts a streamlined design language, and the headlights are connected to the air intake grille to create a strong visual impact. The air intake grille adopts a star net-like shape, highlighting the luxury temperament of the car series. The body lines are smooth, and the roof lines are tilted back, presenting a dynamic body posture. The overall style is stylish and atmospheric, highlighting the high-end positioning of the car series. In addition, the car series is also equipped with LED headlights, LED daytime running lights, LED fog lights and other high-tech configurations, making it brighter and safer when driving at night. Overall, the exterior design of Xingyue L not only conforms to modern aesthetics, but also showcases a sense of futuristic technology and luxury.

星越L正侧

Xingyue L is a medium-sized SUV with a body size of 4770 * 1895 * 1689mm, a wheelbase of 2845mm, and a front and rear wheelbase of 1610mm. The car uses 235/50 R19 specification front and rear tires, with moderate tire width and deep tread pattern, which has good grip and comfort. The side lines are smooth and the lines are simple, highlighting the sense of stability and strength of the car body. The overall shape is fashionable and atmospheric, and the wheel rim adopts a multi-spoke design with excellent visual effect.

星越L中控全图

The interior of Xingyue L is stylish and luxurious. The overall black tone is mainly used, with silver trim and piano paint decoration to create a high-end texture. The steering wheel is made of leather material, which feels comfortable. The position can be manually adjusted up, down and back. The central control screen size is 12.3 inches. It supports automatic speech recognition control system, including multimedia, navigation, telephone, air conditioning and sunroof functions. The seats are made of imitation leather and leather/fur material mix and match. The main driver seat supports four-way adjustment of front and rear, backrest, high and low and waist support. The passenger seat supports front and rear and backrest adjustment. The front seat is also equipped with heating and ventilation functions. The second row of seats can be adjusted by backrest, and the rear seat supports proportional reclining. There are two USB and Type-C ports in the front row, and two Type-C ports in the back row for easy charging. The overall interior design is simple and generous, the details are exquisite, and the driving comfort is high.

星越L发动机舱

The Xingyue L is equipped with a 2.0T 238 horsepower L4 engine with a maximum power of 175 kW and a maximum torque of 350 N · m. At the same time, it is also equipped with an 8-speed automatic gearbox, which provides a smooth gear shifting experience and efficient fuel economy. The excellent performance of this engine and the cooperation of the gearbox make the Xingyue L perform well during acceleration and driving, providing drivers with a more comfortable and stable driving experience.

In the comments of Autohome owners, we can see that she gave high praise to the exterior design of Xingyue L. She expressed that she likes the waist line on the side the most, which makes the side posture coordinate very well and avoids the situation that the side of the SUV does not look good. In addition, she is also very satisfied with the body color and thinks it is very eye-catching on the road. It can be seen that Xingyue L does have an excellent performance in terms of exterior design, which brings a good visual experience to the owner.

Guangzhou Benz GLE price reduction news! The latest offer 609,800, limited-time special offer

Welcome to the Autohome Guangzhou promotion channel to bring you the latest car market trends. At present, the high-profile luxury SUV is giving back to consumers in Guangzhou with a lot of promotions. It is reported that the Mercedes-Benz GLE is running an unprecedented promotion, with a maximum discount of up to an astonishing 100,000 yuan, which makes the original price of 609,800 models more accessible to the people. If you are interested in the Mercedes-Benz GLE, don’t miss this great car buying opportunity. Click "Chatty Car Price" in the quotation form now to take immediate action to lock in this highly competitive car purchase price and enjoy the dual experience of luxury and affordability.

广州奔驰GLE降价消息!最新报价60.98万,限时特惠

The Mercedes-Benz GLE, as a model of luxury SUVs, has an elegant and dynamic design. The front face features the iconic star-style air intake grille of the Mercedes-Benz family, with exquisite double-banner chrome decoration, showing the perfect combination of luxury and power. The body lines are smooth, outlining a strong sense of movement, the side profile is full and powerful, and the overall style is atmospheric and stable, highlighting the high-end positioning of the Mercedes-Benz brand. Whether it is the craftsmanship of the details or the overall proportional coordination, it reflects the ingenuity of the Mercedes-Benz GLE in the appearance design.

广州奔驰GLE降价消息!最新报价60.98万,限时特惠

With its elegant body proportions and refined design, the Mercedes-Benz GLE shows the perfect combination of luxury and power. In terms of body size, its length, width and height are 4927mm x 2018mm x 1797mm, and the wheelbase reaches 2995mm, ensuring a spacious interior space and driving stability. The front wheelbase is 1679mm and the rear wheelbase is 1728mm, ensuring good handling performance. In terms of tire specifications, the Mercedes-Benz GLE uses 275/55 R19 wide tires, which not only enhances the driving grip, but also adds stability and dynamics to the vehicle. The side lines are smooth and powerful, and the wheel rim design reflects the usual elegance and detail treatment of Mercedes-Benz, which further enhances the visual impact of the vehicle.

广州奔驰GLE降价消息!最新报价60.98万,限时特惠

The interior design of the Mercedes-Benz GLE shows the perfect fusion of luxury and technology. In the spacious cockpit, the steering wheel is made of exquisite leather material, which not only provides a comfortable grip, but also supports manual up, down and back adjustment to suit the driver’s individual needs. The 12.3-inch central control screen stands in the center, is clear and easy to operate, integrates multimedia systems, navigation, telephone and air conditioning functions, and the driver can easily control the various settings of the vehicle through the automatic speech recognition control system.

In terms of seats, both the main driver and the co-pilot are made of imitation leather to provide a comfortable and durable ride experience. The seats support front and rear adjustment, backrest adjustment and 4-way waist support to ensure comfort during long-distance driving. The front seats are more equipped with heating and ventilation functions to meet the needs of different seasons. The rear seats support proportional reclining, providing extreme flexibility for luggage space. The overall interior design focuses on practicality and quality, reflecting the noble style of the Mercedes-Benz GLE as a luxury SUV.

广州奔驰GLE降价消息!最新报价60.98万,限时特惠

The Mercedes-Benz GLE is equipped with a powerful 2.0T turbocharged engine with a maximum power of 190 kW and a torque output of 400 Nm. This engine has 258 horsepower, providing excellent performance for the vehicle. With a 9-speed automatic transmission, the driver can enjoy a smooth and accurate driving experience.

Summarizing the evaluation of the owner, the Mercedes-Benz GLE, with its tough and atmospheric design, not only shows the prestige of the Mercedes-Benz brand, but also reflects the ingenuity of the designer in the details. The praise of the owner for its wheel hub, front logo and headlight set undoubtedly strengthens its fusion of luxury and technology, making every drive seem like a feast for the eyes and senses. As @Kazizuter said, the Mercedes-Benz GLE is not only a car, but also a symbol of life attitude, which makes people look forward to it and yearn for it.

Sales continued to pick up, and the results of new forces were released in June.

  In July, it’s time for new car companies to submit their June sales transcripts. Judging from the delivery data released by car companies, most car companies have shown a steady growth trend, and the auto market has also ushered in a recovery.

  Among them, GAC Ai ‘an once again broke through the 40,000-vehicle mark, and LI’s monthly sales volume also exceeded 30,000. After adjustment, Weilai Automobile’s sales volume returned to the 10,000-vehicle club again, and Xpeng Motors, which just released the G6, is also struggling to catch up, and the market competition is very fierce. Next, look specifically.

  GAC AION

  Sales in June: 45,013 vehicles, up 86.7% year-on-year.

  On July 1st, the brand released the sales data for June, reaching 45,013 vehicles, up 86.7% year-on-year, basically the same as that in May. From January to June, the cumulative sales volume was 209,336 vehicles, a year-on-year increase of 109%.

Sales continued to pick up, and the results of new forces were released in June.

  Since the beginning of 2023, the sales volume of Guangzhou Automobile Ai ‘an has grown steadily. Except for less than 10,000 vehicles in January, it has made rapid progress since February. The sales volume in February reached 30,086 vehicles, and the sales volume in March-June was 40,016 vehicles, 41,012 vehicles, 45,003 vehicles and 45,013 vehicles respectively. It can be seen that the sales performance of GAC Ai ‘an is very bright, and the monthly sales volume has exceeded 40,000 vehicles for several months.

  Judging from the current product structure, the main sales models of GAC Ai ‘an are still AION Y and AION S. These two cars have performed very well in all aspects, especially in terms of battery life and price.

  Of course, prior to this, Ai ‘an launched a limited-time preferential policy. By June 30th, when purchasing various models of Ai ‘an, you can get a maximum of 10,000 yuan of all-insurance subsidy, and at the same time, you can enjoy financial discount, replacement subsidy, new car charging ceremony and other benefits, which increased the sales volume of Guangzhou Automobile Ai ‘an in June.

  In July, Haobo ushered in the market. The new car is the first mass-produced model of AEP3.0 platform of Guangzhou Automobile Aian and Spirit electronic and electrical architecture. It adopts a brand-new design style and is equipped with rotor doors and electric tail fins, which looks very cool.

  In addition, the performance of the new car in terms of power is also very eye-catching. The power layout of single motor rear drive is adopted, and the comprehensive maximum power of the driving motor is 250 kW and the maximum torque is 430 Nm.

  After the listing of Haobo GT, GAC Aian will also enter the era of "Aian+Haobo" dual brands. In addition, according to the plan, the goal of GAC Ai ‘an in 2023 is to protect 500,000 vehicles and strive for 600,000 vehicles, and the growth rate needs to reach above 84.5%. According to the data of the first half of the year, the annual sales target achievement rate of GAC Ai ‘an exceeds 41%.

Sales continued to pick up, and the results of new forces were released in June.

  In addition to the outstanding sales performance, GAC Ai ‘an also released two major action plans of "Quick Power Supply +V2G", which further optimized the private pile and shared power supply network to improve the convenience of car owners. It is understood that GAC Ai ‘an plans to build 180 power stations during the year, and it is estimated that 2000 super charging and replacing power stations will be built in 2025.

  Li Auto

  Sales in June: 32,575 vehicles, up 150.1% year-on-year.

  According to the new car delivery results released by LI in June, it delivered a total of 32,575 new cars, up 150.1% year-on-year. The monthly sales volume exceeded 30,000 for the first time, and the ideal L7 delivered more than 10,000 cars for three consecutive months.

Sales continued to pick up, and the results of new forces were released in June.

  In 2023, LI performed well on the whole, with sales of 15,141 vehicles and 16,620 vehicles in January and February, both exceeding 10,000 vehicles. In March-May, sales exceeded 20,000 vehicles, with 20,823 vehicles, 25,681 vehicles and 28,277 vehicles respectively. In June, sales exceeded 30,000 vehicles for the first time, and sales have been rising.

  According to the data, in the second quarter of 2023, the cumulative delivery volume of LI reached 86,533 vehicles, a year-on-year increase of 201.6%; From January to June, LI delivered a total of 139,117 new cars, up 130.3% year-on-year. The delivery in the first half of the year has exceeded the delivery in 2022.

  At present, L7, L8 and L9 launched by LI have all been delivered, and the product line layout has been basically completed. Based on this, LI is also full of confidence in the next sales performance.

  According to Li Xiang, Chairman and CEO of LI, in the third quarter of this year, the target of Ideal L8 and Ideal L9 is to deliver over 10,000 vehicles per month, and Ideal L7 challenges the target of 15,000 vehicles per month, and challenges the monthly delivery of 40,000 vehicles in the fourth quarter of this year.

Sales continued to pick up, and the results of new forces were released in June.

  In addition, LI plans to launch the first 5C super flagship model Ideal MEGA in the fourth quarter of this year, and its market goal is to become the sales champion in the price range above 500,000 yuan.

  With the release of MEGA models, and the L7, L8 and L9 models of Ideal L family that have been listed now, Ideal will soon realize its layout of "extended range+pure electricity" and quick march.

  In a letter to all employees issued by LI on June 30th, Li Xiang said that the three years from 2023 to 2025 will be the most important three years for LI from stage 1 to stage 10. LI’s goal is to achieve the first sales volume of all luxury brands in the China market (that is, the first sales volume of all passenger cars above 200,000 yuan), and the delivery volume will reach 1.6 million vehicles/year.

  Earlier, Li Xiang also posted on social platforms that with the delivery of pure electric vehicles and the ideal L6 next year, we are confident that the total sales volume will exceed BBA in 2024. Generally speaking, in the luxury car market of over 300,000 yuan, including traditional fuel vehicles and new energy vehicles, LI has been firmly in the top five, and it is getting closer to BBA.

  Zero run car

  June sales: 13,209 vehicles, up 17.3% year-on-year.

  The data shows that the zero-running cars delivered a total of 13,209 new cars in June, up 17.3% year-on-year and 9.5% quarter-on-quarter. From January to June, the cumulative delivery volume of zero-running cars was 44,502.

Sales continued to pick up, and the results of new forces were released in June.

  From the perspective of product structure, the delivery of zero-run C01 and C11 exceeded 11,600 vehicles, accounting for more than 87%, of which C11 delivered 8,900+vehicles, ranking first in the delivery of B-class new power SUV, and C01 delivered 2,700 vehicles for medium and large cars.

  According to the sales calculation, the proportion of T03, a zero-run entry model, is gradually decreasing, while the sales of C series are increasing significantly, which will also increase the average selling price of zero-run cars and bicycles. According to the data report in May, the average selling price of zero-running bicycles has increased from 136,000 yuan in 2022 to 168,000 yuan this year.

  After adjustment, the zero-run cars have been completely renewed, especially the zero-run C series, and extended-range models have been launched. With the highly competitive new price positioning of "the same price for oil", the market competitiveness has been significantly improved, and the sales volume has been steadily improved. In May, it has once again entered 10,000 clubs, and the sales volume climbed again in June. Therefore, it is expected that the zero-running car will improve the company’s gross profit margin after increasing the proportion of C platform models.

  On June 20 th, the official announcement of the zero-run car has completed the delivery of 200,000 vehicles. According to the previous plan, the sales target in 2023 is 200,000 vehicles. In the future, 1-3 new cars will be launched every year, and 7 new pure electric vehicles will be launched by 2025, covering the automobile markets such as cars, SUVs and MPVs.

  According to the zero-running aspect, in the second half of 2023, zero-running cars will focus on the popular price band of 150,000-200,000, and adhere to the "price-to-price ratio" to bring more surprises to consumers. In fact, from the growth data, the growth of zero-running cars is quite strong, at least in the second half of the year.

  Nezha automobile

  June sales: 12,132 vehicles, down 7.7% year-on-year.

  Nezha Automobile delivered 12,132 new cars in June, down 7.7% year-on-year, and 1,201 new cars were delivered in overseas markets. From January to June, the cumulative delivery of automobiles in Nezha has exceeded 60,000, reaching 62,417, up 200% year-on-year. Among them, Nezha GT, which has attracted much attention, sold only 1,298 vehicles in June, which is not satisfactory.

Sales continued to pick up, and the results of new forces were released in June.

  Nezha officials said that 4,000 Nezha cars were sent abroad in June, and nearly 8,000 cars were exported in large quantities in the first half of this year. In the second half of 2023, Nezha cars will also land at the Munich Auto Show, and then Nezha GT will be listed overseas.

  It can be seen that Nezha Auto is constantly expanding its overseas market. At present, its products have been exported to ASEAN, South America and the Middle East. At the same time, it is also the first new car-making force to be listed in Thailand and Malaysia and deliver new cars. In addition, Nezha Auto also opened the first overseas vehicle factory in Thailand.

  Regarding the development of Nezha Auto, CEO of Nezha Auto revealed that in the next three years, Nezha Auto’s overseas revenue should be 20%-30% and 40%-50% in the overseas market within five years.

  At present, the product price of Nezha automobile covers the price range of 100,000-300,000 yuan, and the models cover three body forms, namely sports car, coupe and SUV. The power is from pure electric to extended range, and the products are very rich.

  Among them, Nezha GT is built on the platform of mountains and seas, and adopts a pure electric technology model with two doors and four seats, providing two choices of single motor and double motor. The CEO of Nezha Automobile once posted on the personal social platform that the female customers of Nezha GT account for nearly 30%, and those under 30 account for over 50%.

  Nezha V focuses on the 100,000-class smart car market, achieving equal rights in science and technology, and its high cost performance has become the first choice for most consumers; Nezha U is positioned as a smart luxury market with a price of 150,000 yuan, which is more attractive to young people. After all, its battery life is good, which makes more people feel smart and leapfrog. Nezha S entered the 300,000-class luxury new energy market and became one of the best-selling models in the B-class new energy market.

  At the Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo held in June, the special edition of U Camping in Nezha made its stunning debut. The new car added a variety of new equipment on the basis of the original model, reaching a car suitable for camping life from the outside to the inside.

  At the beginning of July, Nezha U-Ⅱ Challenge Edition came into the market. The new car is positioned as a pure electric compact SUV. The biggest change is to upgrade the original dual 8-inch screen to a 12.3-inch dual screen, which has a stronger scientific and technological atmosphere.

  nextev

  June sales: 10,707 vehicles, down 17% year-on-year.

  The data shows that in June, Weilai Automobile delivered a total of 10,707 new cars, up 74% from the previous month and down 17% year-on-year. Among them, 6,383 high-end intelligent electric SUVs and 4,324 high-end intelligent electric cars were delivered. From January to June 2023, Weilai delivered a total of 54,561 new cars. Up to now, Weilai has delivered a total of 344,117 new cars.

Sales continued to pick up, and the results of new forces were released in June.

  From the data point of view, since June, Weilai’s sales volume has obviously improved, and the sales volume has exceeded 10,000. The simultaneous listing and delivery of the new ES6 helped Weilai’s sales, and the popularity of new cars on the Internet was high, which gave birth to an increase in orders.

  Then, Weilai adjusted the user’s rights and the price of all models. The price of all new cars was lowered by 30,000 yuan, and the lifetime free power exchange was cancelled. The warranty period of the whole vehicle was adjusted from 10 years of unlimited mileage to 6 years or 150,000 kilometers, 6 years of free car networking and lifetime free road rescue.

  At the same time, Weilai said that after June 12, free power exchange will no longer be used as the basic car rights, and users can choose to pay for power exchange at a single time. Weilai will launch a flexible power-on-energy package thereafter.

  Regarding this adjustment, Weilai Li Bin responded that this adjustment has been discussed internally for a long time and listened to the opinions and suggestions of some users. There are too many aspects to consider, and they are still being deliberated at three o’clock today. "Now is the most appropriate time to release", there must be some thoughtless places, and everyone can’t be satisfied.

  For the delivery expectation in the second half of this year, Li Bin said at the conference call in the first quarter of 2023: "We are confident to achieve the sales target of delivering 20,000 new cars every month." This price cut may be the "killer" for Li Bin to achieve its goal.

  Weilai Automobile’s actions don’t stop there. On June 15th, ET5 Travel Edition was launched, and the price of the new car was the same as that of the car, which caused a heated discussion in the industry. The car adopts pure electric mode, the overall design is more popular with young people, and the cockpit space and trunk space are very advantageous, as well as the towing function, which can be used for both general family use and travel.

  On June 28th, Weilai brand-new ES8 was delivered. As the first owner of the brand-new ES8, Yu Minhong went to Weilai to pick up the car that day, and the chairman Li Bin delivered it himself. In addition, Weilai EC6 also completed the new car declaration in the Ministry of Industry and Information Technology in February this year, and it is expected to be released and listed in the third quarter of this year.

Sales continued to pick up, and the results of new forces were released in June.

  On June 30th, Weilai announced the launch of 51 charging and replacing stations, including 29 Weilai replacing stations, 18 Weilai super charging stations and 4 destination charging stations. In this regard, Li Bin issued a document in Weibo, saying that 51 charging and replacing power stations were put into operation in a single day, and the speed of infrastructure construction increased.

  In addition, as of June 30, 2023, there were 1,543 Weilai power stations, including 423 expressway power stations, 2,767 charging stations and 16,367 charging piles, and 740,000+third-party charging piles were connected to provide users with more convenient charging and replacing conditions.

  In 2023, Weilai will set the sales target at 250,000 vehicles. Weilai said that it is currently in the acceleration stage of cornering. With the arrival of new ES6 and ET5 series models, the sales volume will also be improved.

  automobile

  Sales in June: 10,620 vehicles, up 146.9% year-on-year.

  According to the official news, 10,620 new cars were delivered in June, up about 146.9% year-on-year and 22.4% quarter-on-quarter, achieving positive growth year-on-year and quarter-on-quarter for five consecutive months. From January to June, the cumulative delivery of krypton was 42,633 vehicles. By the end of June, a total of 120,581 vehicles had been delivered.

Sales continued to pick up, and the results of new forces were released in June.

  At present, Extreme Krypton has launched three models: Extreme Krypton 001, Extreme Krypton 009 and Extreme Krypton X. Among them, Extreme Krypton 001 is a pure electric hunting coupe, which is also the first model of Geely SEA’s vast architecture, and has won the recognition of consumers with its excellent performance. According to the data of the Federation, the sales volume of the car reached 25,000 from January to May, a year-on-year increase of 71%.

  In addition, in order to enhance the product value and user experience, Extreme Krypton 001 launched the right of "free upgrade of product power", and the value of free optional packages ranged from 28,000 to 35,000, which lasted until the end of September this year.

  Extreme Krypton 009 positioning luxury pure electric MPV, sales in the last three months have remained at the level of about 2,000 vehicles. And krypton X was gradually recognized after it was delivered in June. On June 28th, Extreme Krypton 001 and Extreme Krypton X were pre-sold in Europe, further boosting the sales of extreme Krypton cars.

  In addition to introducing more abundant products, Krypton Auto continues to expand its channels. The data shows that up to now, there are more than 300 directly operated stores, covering more than 70 cities across the country. In addition, there are 700 self-built charging stations in more than 120 cities across the country, with an average of one per day, ranking among the top three pure electric brands in China.

  XPENG Motors

  Sales in June: 8,620 vehicles, down 43.6% year-on-year.

  In June, the sales volume in Xpeng Motors was 8,620 vehicles, down 43.6% year-on-year and up 15% month-on-month, of which the total delivery of P7 increased by 17% month-on-month, and in the second quarter, 23,205 new vehicles were delivered, up 27% month-on-month. From January to June, there were 41,435 vehicles in Xpeng Motors. By June 30, 2023, the cumulative delivery in Xpeng Motors exceeded 300,000 vehicles.

Sales continued to pick up, and the results of new forces were released in June.

  According to the data, Xpeng Motors is the only new car-making force whose monthly sales volume is less than 10,000 vehicles, and its sales growth has encountered a bottleneck.

  It is worth noting that it was launched on June 29th, and the new car was positioned as a medium-sized pure electric SUV. Five models were launched, with a starting price of 209,900 yuan. The whole system was built based on 800V architecture, providing XNGP intelligent assisted driving system, with excellent product strength and cost performance. The new car locks competitors into Tesla Model Y, which is very rich in intelligence and configuration.

  In this regard, He Xiaopeng, Chairman and CEO of Xpeng Motors, said: "Tucki G6 is a successful product with a monthly sales of at least 10,000 yuan, and it is confident to sell Tucki G6 to the sales champion of 250,000-yuan SUV within two months."

  At present, the problem that needs to be solved urgently in Xpeng Motors is sales volume. The price of Tucki G6 launched this time is low. According to Xpeng Motors, the pre-sale order of Tucki G6 has exceeded 35,000. If the production capacity can keep up, it will help Xpeng Motors to make a turnaround in sales volume.

  According to the plan previously released by Xpeng Motors, five new cars will be launched in 2023, including two brand-new models and three existing models, and the first MPV model in Tucki with internal code name H93 will be released in the fourth quarter of this year. When the products are abundant, Xpeng Motors is expected to achieve a breakthrough in sales.

  Shenlan automobile

  Sales in June: 8,041 vehicles, up 14.5% from the previous month.

  On July 1st, Deep Blue Automobile announced its sales performance in June. The data shows that the delivery volume of dark blue vehicles is 8,041 vehicles, an increase of more than 1,000 vehicles compared with May, and an increase of 14.5% from the previous month, which is basically the contribution of a dark blue SL03 vehicle. From January to June, Deep Blue delivered a total of 41,626 vehicles.

Sales continued to pick up, and the results of new forces were released in June.

  On June 30th, Deep Blue S7 has started large-scale delivery. On the day of delivery, Deep Blue Auto also released a brand-new brand strategy. It plans to launch more than two new products every year, and launch more than 12 brand-new and redesigned models in three years, and move toward the long-term goal of 1.5 million vehicles, accelerate its entry into overseas markets, and build 10,000 marketing service contacts.

  With the landing of double cars, the subsequent delivery volume of Deep Blue Automobile will show an increasing trend. It is understood that at present, the large order volume of Deep Blue S7 has exceeded 10,000. At present, there are 746 order centers, 390 mobile exhibition halls, 427 delivery centers, 528 maintenance centers, and an online and offline butler center covering the whole country.

  Summary:In addition to the above-mentioned new energy vehicle brands, a number of car companies have also announced the sales data of their new energy products. For example, the sales volume of AITO reached 5,668 vehicles, Lantu delivered 3,007 new vehicles, Feifan F7 delivered 2,336 vehicles, Extremely Fox delivered 1,855 vehicles, Haval Xiaolong series achieved 6,098 vehicles, and Wuling Bingo also achieved 19,118 vehicles … It is not difficult to find that there are not only many brands in the new energy vehicle market, but also the competition is becoming more and more fierce, and the gap has been widened.

The main body of responsibility for "live broadcast with goods" is clear

  Exaggeration and falsification of data … … While the mode of "live broadcast with goods" is developing rapidly, there are also many problems. In order to protect the legitimate rights and interests of consumers and promote the healthy development of the new format of live broadcast marketing, the State Administration of Market Supervision issued the Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities on November 6 (hereinafter referred to as the Opinions).

  "Webcast marketing activities, as a new format of Internet e-commerce, have both ‘ E-commerce+promotion+shopping guide and selling goods ’ And other characteristics, the model is new, there are many subjects, and the legal relationship is complicated. " The relevant person in charge of the Advertising Supervision and Management Department of the General Administration of Market Supervision said that the Opinions fully considered the attributes and characteristics of webcasting marketing activities, industry status and supervision system, and clarified the legal responsibilities of relevant subjects in webcasting marketing activities based on relevant laws and regulations, which is of great significance to guiding grassroots law enforcement and promoting industry norms.

  The "Opinions" require innovative regulatory concepts, actively explore regulatory methods that adapt to the characteristics of new formats and are conducive to fair competition among various market players, and investigate and deal with illegal acts such as infringing consumers’ legitimate rights and interests, infringing intellectual property rights and disrupting market order in webcasting marketing activities according to law, promote the healthy development of webcasting marketing, and create a fair and orderly competitive environment and a safe and secure consumption environment.

  Specifically, the Opinions mainly include three parts:

  Compacting the legal responsibilities of relevant subjects. This paper mainly sorts out the responsibilities of the three main bodies (network platform, commodity operators and webcasts) in the marketing activities of webcasting, and makes clear the responsibilities in three aspects for the first time. First, the live broadcast platform jumps to the network live broadcast marketing mode of the traditional e-commerce platform, and it is clear that the live broadcast platform fulfills the responsibilities and obligations of the e-commerce platform operators; The second is to provide paid diversion services for online platforms, which constitute commercial advertisements, and should fulfill the responsibilities and obligations of advertising publishers or advertising operators; Third, it is clear that webcasts should fulfill the responsibilities and obligations of operators in accordance with the Anti-Unfair Competition Law, and those who constitute commercial advertisements should also fulfill the responsibilities and obligations of advertisement publishers, advertising operators or advertising spokespersons according to specific circumstances.

  Strictly regulate the marketing behavior of webcasting. It mainly provides for the establishment and implementation of the inspection and acceptance system for goods, goods or services prohibited from being sold, commercial advertisements prohibited from being released, and standardized advertisement review and release.

  Investigate and deal with illegal activities of live webcast marketing according to law. This paper mainly lists eight key illegal behaviors in the current online live marketing activities, such as e-commerce, infringement of consumers’ legitimate rights and interests, unfair competition, product quality violation, infringement of intellectual property rights, food safety violation, advertising violation and price violation, and it is clear that they should be investigated and dealt with according to the corresponding laws.

  The data shows that in the first half of this year, there were more than 10 million live e-commerce nationwide, and the average daily audience exceeded 260 million. Insiders analyzed that the introduction of this regulatory opinion will effectively regulate the market and help promote the healthy development of this new format.

We asked seven companies to explore Apple’s new CarPlay The Secret Behind.

Pay attention to the parallel starElectric planet News

Punch in and read every day

A deeper understanding of the transformation of the automobile industry

————————

Produced by: Electric Planet News

Author: Yu Fei and Pang Fei


At WWDC 2022 this morning, Apple detonated the car circle in three minutes.


With the advent of new operating systems such as iOS16,And a whole new generationCarPlay. This generation CarPlay The innovation is so great that it is even equivalent to a complete intelligent cockpit:



Open the dashboard to display speed, fuel consumption, oil quantity and rotation speed;


Occupy the central control panel, and even adjust the air conditioning temperature and seat heating/ventilation;


Linkage map, using CarPlay Realize AR navigation of dashboard;


Bind the phone, synchronize the desktop components of iOS …


Moreover, Apple also promised, "No matter how strange your car screen is, as long as it supports new. CarPlay, it will definitely be displayed perfectly. "


What is this equivalent to?It is equivalent to buying an iPhone, and you bring your own smart cockpit!



In addition, for the first time, Apple announced its own "friends circle of car companies", and more than half of the luxury car companies stood. CarPlay Around, there are even the first batch of cooperative car companies of Android Automotive OS-and …



From the early hours of the morning to the present, our circle of friends has been brand new. CarPlay The news. Friends took the initiative to attack Apple this time.Full of expectation, but with some caution..


With a similar attitude, we interviewed employees of seven different companies, from newly-built cars to OEM, and even chip companies, hoping to hear what people in the industry think of Apple’s half boots.


Today, together, we bring a new generation. CarPlay The secret of tearing apart.


First, are you afraid of building a new car?


This is the first chapter title that comes to mind when we choose the topic.


Why do you want to talk about new cars?Because there is no CarPlay in the new car, and there is no Android Automotive and carlife, only NIO OS, Xmart OS and "Tesla OS" …



Why? Because the new forces still want to build their own operating system.


This sentence in quotation marks comes from Liu Yu (a pseudonym), the product manager of the new smart cockpit. He told us that he saw the new car in the morning. CarPlay At the time,Shock, admirationIs their first reaction.


Praise refers to the fact thatCarPlay Such an "external system" can control non-safety related vehicle functions and display vehicle data."it’s already great."


Even, he thinks this is a "milestone" for Apple to build a car.



We asked him, will your new car be considered a threat? Liu Yu said yes, because "our system is still in an advanced stage."


Compared with all kinds of OS of new cars,CarPlay There is a natural barrier:IPhone’s huge user base.


In 2021, Apple’s mobile phone shipments accounted for about 22% of the global share-an achievement that no car company has achieved in the auto market. Another figure is that in 2021, Apple won a 60% share in the high-end market above $600 (4,000 yuan)-and no luxury car company has achieved similar results in the automobile market.


IPhone users’ sense of identity with Apple’s ecology is CarPlay’s greatest "confidence".


Liu Yu thinksThe habit of iPhone users, or stickiness, is actually the biggest threat to the newly-built self-developed OS.


"If you want to use beeps, use beeps, and if you want to use Netease Cloud, use Netease Cloud." Liu Yu said that iOS users can pass. CarPlayMost of the usage habits are smoothly drawn from the mobile phone to the car.


"But we don’t want users to use it in our cars. CarPlayWe just haven’t reached it yet. CarPlay Such a good experience. "



If the experience can’t catch up, Liu Yu thinks the final result may be"Users will no longer use the car machine system directly, but will use it most of the time. CarPlay」。


And then there’s the shocking part—"In the end, the data dominance of car companies will be lost.".


Throw it to who? Apple, of course. Who threw it to Apple? At least more than half of the luxury car camp and more than half of the Japanese camp.


Liu Yu gave us an example: According to the DEMO published by WWDC,CarPlay Will know that these car company usersWhere have you been, what APP you used, how far you drive every day, how much energy you consume, and your travel habits.How about. Even the braking and steering data that can’t be obtained yet,In fact, it can also be obtained indirectly through GPS.


According to Liu Yu’s description, we think it’s more like"public test" iCar.


The chain is like this: the first generation of CarPlay won the favor of iPhone users and the support of car companies → the new generation sought deep customization → obtained basic data → accumulated data of different market segments for iCar’s smart cockpit.


This is another shocking point of Liu Yu:Car companies are willing to give data, and Apple can eat the rights of different car platforms.



Take the first batch of cooperative car companies as an example. There are nearly 100 models and more than 30 platforms in 14 car companies. If each platform supports the new generation of CarPlay, Apple’s efforts for "public beta" and the significance of the negotiation itself are huge and "horrible".


"I really don’t know how to talk about it."Liu Yu concluded.


But at the same time, we also received some different voices, such as another PM Feng Li (a pseudonym) from a new car.


He admits that the influence of the new CarPlay is very wide, but it is not the time to talk about who will change his life."The new forces didn’t quickly change the life of the traditional car factory.CarPlay It will not kill the opponent in an instant, but no one should despise Apple. "


In addition, Feng Li believes that not all models support new ones. CarPlay, even new CarPlay On cars and models, it may appear as an "apple tax".


Second, do traditional car companies really care?


What’s interesting is that,Throughout WWDC, there was no person in charge of a car company, and no specific model appeared on the "platform".


If you think this is Apple’s habit-at the WWDC in 2020, the new generation 5 Series became the first model to support the iOS14 carkey function, but it earned enough traffic.



More interestingly,At WWDC this year, BMW did not become the first batch of new ones. CarPlay Partner of. Equally intriguing is the absence of the parent companies of Audi and Porsche.


"As a main engine factory, I definitely don’t want to let others master the whole ecological lifeline of the car."Wang Long (pseudonym), an intelligent cockpit engineer from an independent car company, told us this.


Jiang Quan (a pseudonym), the head of an intelligent cockpit team, holds the same view. "CarPlay won’t work in China, and the OEMs won’t agree to hand over the intelligent brain to Apple. We must firmly hold it in our own hands. 」


This sentence is not difficult to understand.



As can be seen from the demonstration of the new version of CarPlay, if you don’t tell you about the existence of the mobile phone, the new CarPlay is like a complete car system, which takes over almost all the functions of the central control, which shows that the car factory needs to open a large number of bottom interfaces to Apple.


Another car system company expressed similar views to the above to us:"Apple’s HMI has a very strong apple gene, which will make many former loading plants unbearable. 」


Zhao Guan (pseudonym), the person in charge of the company, revealed two details to us from the idea of vehicle safety:


First, at present, from the perspective of demo, all the access signals are simple instrument signals, and some tt icons (tell-tale) need functional safety. This CarPlay is definitely not feasible and needs a separate hardware circuit and system.


Second, I didn’t see the access of the intelligent driving domain. This piece should also be very complicated. Each family’s apa scheme and mr scheme are different. How to access and the delay of data transmission are all problems.


According to the explanation of relevant people,"From the perspective of automobile safety, this is not a complete set of instrument display results. 」


Jiang Quan added to us: "The whole family bucket model means that the brain and face are given to Apple. In this case, the positioning, tonality and differentiation of smart cars in various OEMs are all gone, which does not meet the demands of general OEMs. 」



Wang lung also generously admitted that the new CarPlay After coming out, they felt a sense of crisis. But he believes that in the end, we will see if we can meet the needs of users. "Domestic OEMs have strong autonomy and are more inclined to do (car OS) by themselves. "


Wang Long also complained to us that the car machines of international car companies are difficult to use. "I can’t understand a car machine system, and the air conditioning adjustment interface can be placed in a four-level menu."


For this reason, he believes that international car companies use new CarPlay On the contrary, it may be a good thing, although it is equivalent to "they just handed this piece over to others."


Which piece? As mentioned aboveuser data"We all feel that these usage habits of users are the core".


We further asked Wang lung, as an iPhone user, will it be new? CarPlay Tempted, he affirmed, because he is the owner.



"Like Toyota, if you can use this. CarPlayThank god. But I don’t think it’s meaningful to have our own cars and other new domestic forces. 」


Third, Huawei Qualcomm Apple, change the ring and fight again?


An old friend @ Battery King shared a point with us:If Apple’s chips enter smart cars, it will be a "dimensionality reduction blow".


He even thinks that Apple may have been tying the A-series chips or even the M-series chips of the car specification. "Otherwise, it (new CarPlayThe adaptability of) will not be so strong, and the possibility of (soft and hard integration) will not be ruled out. "



Wang’s point of view is very interesting, but at the same time there is some truth.


Let’s take a look at the structure of A15 chip: 6-core CPU, 15.8TOPS NPU, 5-core GPU, video decoder, image processor …


Is it familiar?In fact, today’s smart phone SOC is very similar in structure to a chip., such as FSD Chip, is not much different from A15 in structure.


Even the M series used in notebook computers is essentially the same as the SOC components of NVIDIA’s Drive series-CPU, CPU, memory controller … and so on.


Liu Yu also expressed similar views.Otherwise, it can’t directly throw the instrument and the big screen at once.


But Feng Li thinks the possibility is almost zero."Apple should not supply chips to other car companies, and it has never been supplied."



When it comes to chips, two other hot words in the automobile circle recently are HarmonyOS and Snapdragon, followed by Huawei and Qualcomm.


new CarPlay After coming out, one of the voices we heard was that"HarmonyOS’s nemesis is coming."On the one hand, Apple’s software capability is obvious to all; on the other hand, Apple’s way of making friends is also very similar to Huawei’s.


"Apple doesn’t build cars, but Apple helps its partners build good cars", which doesn’t seem to be against it?


Liu Yu said that if Huawei is compared with Apple,For traditional car companies, HarmonyOS is not very adaptable.(refers to and CarPlay Compared with the adaptation cost), relatively new. CarPlay It will be more difficult to open the market.


AITO bound M5


Jiang Quan’s opinion is that HarmonyOS is now providing basic capabilities and basic applications, and OEMs can make their own applications. "That’s another way to play.". As for Apple’s eco-gameplay, we can only judge it after CarPlay releases the technical data.


If Huawei is facing Apple at the level of software and hardware integration, then Qualcomm is facing an old rival again in the field of general-purpose chips.


The new CarPlay will debut at the end of 2023, when Qualcomm will have brand-new car regulations.Class 8295 chip will also get on the bus. The battle between iOS and Android camps has spread from the mobile terminal to the automobile field. What’s Qualcomm’s position?


We contacted Qualcomm with questions, and the response wasIt is not convenient for us to evaluate the topic related to friendship and business, and this topic is suitable for OEM to evaluate.


Fourth, iCar officially entered the countdown?


Next year’s new CarPlay may be "the first public beta of iCar".


In other words, we should not see the real iCar before 2024-but by 2024, every car will support new ones. CarPlay Our cars are all customized "iCar" by car owners.


Faced with Apple’s obvious ambition, various car companies have different attitudes, including Japanese and European manufacturers who resolutely choose to cooperate, as well as the intriguing "old friend" BMW, and China’s new car that Alexander is determined to go his own way.


As observers, we encourage all-encompassing, and we hope to see hundreds of battles. At least after today, we are extremely eager to see the 2023 of the smart cockpit.


Unless otherwise specified, all interviewees are treated as aliases.


(End)

Respiratory diseases have entered a period of high incidence, People’s Daily: scientifically coordinating medical resources.

Original title: Scientifically coordinating medical resources to better protect people’s health

With the successive winter in various places, respiratory diseases have entered a period of high incidence. The CPC Central Committee adheres to the principle of putting people first and life first, timely predicts the overall situation, epidemic characteristics and development trend of respiratory diseases this winter and next spring, and takes effective measures to carry out prevention and treatment of respiratory diseases to effectively protect people’s life safety and health.

Every autumn and winter is the season of high incidence of respiratory infectious diseases. Recently, acute respiratory diseases in China have continued to rise, which is related to the superposition of various respiratory pathogens. According to the monitoring, the current epidemic acute respiratory diseases are all caused by known pathogens, and all of them have corresponding mature treatment methods. No new infectious diseases caused by new viruses and bacteria have been found. Therefore, the public need not worry too much or even panic.

After more than three years of fighting against the epidemic in COVID-19, China has accumulated richer experience in the prevention and control of infectious diseases, laying a solid foundation for dealing with various public health emergencies. At present, China’s medical resources and drug reserves are sufficient, and emergency plans and prevention and control measures are effective, which can completely prevent and control respiratory diseases. In order to effectively solve the urgent problems of the masses, it is still necessary to mobilize all forces, co-ordinate the allocation of medical resources, respond to the concerns of the masses in a timely manner, do a good job in health science popularization, and let the masses see a doctor more at ease.

Scientifically allocate medical resources and smooth two-way referral channels. In recent years, China has vigorously promoted the construction of graded diagnosis and treatment system, and initially established a model of "first diagnosis at the grass-roots level, two-way referral, rapid and slow division and treatment, and linkage up and down". Health departments actively do a good job in graded diagnosis and treatment, unblock referral channels, adjust personnel across disciplines and hospitals, ensure the supply of medical materials, promote Internet medical care, and maximize the ability to receive medical treatment. Give full play to the role of medical association to improve the diagnosis and treatment ability of general infection and the efficiency of severe identification and referral in primary medical and health institutions. Further increase the supply of medical services, promote the opening of pediatric clinics in all kinds of medical institutions at all levels, separate the noon, night and weekend clinics according to the number of patients, extend the service hours, and constantly optimize the treatment and treatment procedures such as registration, examination and payment to facilitate the people to seek medical treatment.

Adhere to both traditional Chinese and western medicine and give full play to the advantages of traditional Chinese medicine in preventing and treating diseases. Traditional Chinese medicine has the characteristics of "simple and inexpensive" and plays an irreplaceable role in disease prevention and treatment. During the fight against COVID-19 epidemic, China adhered to the combination of traditional Chinese and western medicine, and screened out effective prescriptions such as "three drugs and three parties", which made important contributions to epidemic prevention and control. Practice has proved that Chinese medicine has always had rich experience and outstanding advantages in dealing with acute respiratory diseases, and can make great achievements. It is necessary to give full play to the role of traditional Chinese medicine, popularize the knowledge of disease prevention and control of traditional Chinese medicine, and continuously improve the prevention and control effect.

Adhere to prevention, improve the health literacy of the whole people, and advocate a healthy lifestyle. It is necessary to establish the concept that "everyone is the first responsible person for their own health" and constantly improve the self-protection ability of the masses. When you have respiratory symptoms, you should be well protected, keep a social distance, and avoid cross-infection in your family and unit. Large hospitals are crowded with people, waiting for a long time, and the risk of cross-infection is high. If there are children at home with mild symptoms, it is recommended to choose primary medical and health institutions first. Do a good job in the supply and vaccination services of vaccines such as influenza, and vaccinate key populations such as the elderly and children as soon as possible to reduce the risk of illness. Do a good job of personal protection, do not go to work with illness, do not go to school with illness, and develop good hygiene habits.

Hubei Daily client, paying attention to Hubei and the world events, not only pushes authoritative policy interpretation, fresh hot information and practical convenience information for users, but also introduces a series of special functions such as reading newspapers, reporting materials, learning and online interaction.

The beauty industry broke out in double 11, and the key is to do these four things well | Course dry goods

Every year in double 11, it is an excellent opportunity for brands to seek a breakthrough and make a comeback. However, how to grasp the opportunity of Big Promotion and successfully deal with the fierce competition and many challenges of Big Promotion is also a difficult proposition for many brands.

At present, the overall competition in the beauty industry is accelerating, the transformation penetration rate of e-commerce platforms is high, and the market forecast continues to be optimistic. At the same time, the industry is facing the pain points of strong stock competition, fast iteration of new products and difficulty in building explosive products, and needs to find ways to break the game.

On September 26th, Yicai Business School, together with CBN, Rookie, Golden Mai Award and DT Business Watch, jointly launched a double 11 Global Salon for Beauty Industry. Big coffee and brand traders in the beauty industry dismantled the double 11 business methodology of businesses on all platforms around the "global" keywords of the beauty industry, from planting grass, promoting and fulfilling contracts.

existContent grass planting linkA financial business school combs the rule changes and methodologies of different platforms to help businesses find targeted content strategies and improve the certainty of planting grass;

existLaunch promotion linkAll platforms are constantly upgrading and improving the promotion tools to help merchants achieve accurate delivery and fast card position in the fierce competition;

existLogistics performance linkWith the help of intelligent tools, merchants can overcome the common pain points in industries with high delivery pressure and high return rate, so as to achieve "cost reduction" by "improving efficiency", optimize service experience and lay a good foundation for long-term business growth.

Content Planting Grass: From Metaphysics to Determinism

At present, the value of content planting grass is self-evident. Yicai Business School’s "Full Platform Content Power Evaluation Report" proposes that content planting has three core values:

  • In a world where products are in surplus and demand is insufficient, brands provide consumers with use value, emotional value and social value through goods and content.

  • The strong linkage between platforms is subject to many restrictions. Data fragmentation cannot precipitate consumer assets, and brands can cross platform barriers by forming cognitive anchors through content.

  • The content runs through the whole life cycle of brand products, from R&D naming to trial sale, notes, short videos, live broadcasts, questions and answers, which are interlocking and fully infiltrated.

However, the common pain point of merchants in planting grass is the contradiction between the uncertainty of consumer demand and the certainty of business.

In order to optimize the operation, reproduce the effect and summarize the methods of planting grass, and build a bridge between the "metaphysics" of content and the controllability of business, Yicai Business School puts forward the following five suggestions:

1) Amoy e-commerce: It is certainty to follow the trend of platform traffic configuration.

In addition to "browsing" and "Taobao live broadcast", the content position of Taobao e-commerce permeates the whole App in the form of fragments, covering the consumer’s decision-making link based on the consumer’s mobile line.

This year, in the three major content positions of short video, live broadcast and content-based stores, the new changes in Taobao are:

  • short video: guess what you like on the homepage, and the proportion of short videos is increasing. From the beginning of 2021 to the middle of 2022, the proportion of short videos in the first page increased from 7% to 15%, and reached more than 30% by the end of 2022, and the current proportion has reached 50%. In the search results, short video forms are becoming increasingly diverse.
  • live-streaming: The main indicators range from "transaction" to "transaction+content" to increase the attractiveness of traffic. Moreover, during the period of June 18, 2023, the online "reward purchase" and reward function were launched, adding new profit methods for non-professional content anchors with goods.
  • Content shopThe store was revised to form the homepage of the complete content, which was automatically divided into three columns: Notes, Explanations and Live Broadcasting. "Store number integration" was fully launched, and the new store model "video content store" was fully upgraded.

Therefore, merchants need to closely follow the traffic allocation principle of the platform, plant grass and harvest traffic efficiently in various content positions.

2) Tik Tok e-commerce: The whole platform operation is not a cross-platform operation, but a bypass between platforms.

Content platform psychology: start with content gathering users, and then sell users as "commodities" to brands to obtain advertising revenue. When the pressure of commercialization increases, it is necessary to increase the gold content of users’ goods, and collect commissions (that is, "matching" service fees) through matching transactions. Therefore, "popularity flow" must rely on "content beyond expectations" to achieve a balance in the process of "e-commerce consumption".

This year, Tik Tok e-commerce has done two things to improve business certainty:

  • From "looking for goods" in the content yard to "looking for goods" in the shelf yard, the two-wheel drive has led to the growth of e-commerce in Tik Tok.
  • From the content yard GPM (turnover achieved by thousands of exhibitions) to the shelf yard OPM (order volume achieved by thousands of exhibitions), Tik Tok Mall is recreating Tmall’s classic e-commerce system.

3) Little Red Book: The relationship between content certainty and business certainty is reverse thinking.

Xiaohongshu first started as a self-operated e-commerce. Recently, after determining its own business development path, it announced in September this year that it would close its self-operated e-commerce business "Little Oasis" and "Welfare Society". At the same time, the quality live broadcast of Xiaohongshu began to show its edge, and a number of commercial tools and models were launched to accelerate the realization of e-commerce closed loop:

The action of building a closed loop of e-commerce:

  • Measurable marketing effect index: planting grass value

  • Traceable consumer transformation path: AIPS

  • Operational delivery guidelines: KFS (high-quality content detonation → accurate reach and efficiency improvement → enhanced search and acceptance)

Perfecting commercial application tools:

Put forward the crowd inverse funnel model:

The AIPL model of Amoy Department and the A1-A5 model of Shaking Department are all transformed from the pan-crowd to the core crowd, but Xiaohongshu, based on the platform characteristics, first penetrated the core crowd, then continued to break the circle and generalize, and quickly released the brand potential energy with the help of natural word-of-mouth diffusion and commercial traffic.

4) Video number: Uncertainty is the biggest deterministic dividend of content e-commerce

From the perspective of business links, the links of WeChat Ecology are the most complete among content platforms and commercial platforms, with both public and private domains and both content and commercial attributes. Enterprise WeChat, applet, WeChat official account and video number have been interconnected.

Although the official video number has not yet proposed methodology, the user portrait is not accurate enough, and the penetration rate of industry categories is low, on the other hand, it also means that the video number is the blue ocean of the last content business, and it is the biggest dividend period for businesses to explore the layout in advance and find a small closed loop of business.

5) Global: Content certainty has different certainty for different businesses.

Merchants can be divided into four types according to their advantages:

  • Content-based merchants: have strong content production capabilities.
  • Price-oriented merchants: price advantage brought by the ultimate supply chain;

  • Channel merchants: have a large number of offline stores and can form a linkage matrix with the headquarters;

  • Characteristic merchants: products have new and peculiar properties in design and function;

Merchants can judge their own advantage types and find the right content platform to sit in the right place:

All-platform Traffic Layout Strategy of Beauty Industry in double 11

For businesses preparing for double 11, multi-platform traffic layout is not only more opportunities, but also greater challenges. Merchants need to formulate differentiation strategies on different platforms and achieve linkage in the whole region to improve overall traffic efficiency.

At present, the overlap of users of beauty products in Tik Tok and Tmall is low, and the consumption mentality and behavior of users on the two platforms are quite different. And the scale of users in Tik Tok is growing rapidly. Therefore, during this year’s visit to double 11, the two platforms, Tik Tok and Tmall, are equally important for beauty businesses.

In addition to Tmall, Tik Tok and Xiaohongshu, merchants should pay attention to the following three points when making layouts on other platforms:

  • If the search volume of product words and brand words on related tracks increases to a certain extent on other platforms, businesses need to intercept off-site traffic in time.

  • For the traffic that flows back to the platform through search from outside the station, merchants need to trace back the transaction link to find out the composition and distribution of global traffic.

  • In the beauty industry, domestic brands often cut into the whole market from the subdivided blue ocean track. Merchants need to pay attention to consumers’ search behavior on different platforms and find the search words that fit their own brands.

1) Amoy e-commerce: Understand that everything is unbounded and business is bounded.

Business certainty and cost reduction and efficiency improvement are the key words of this year’s Amoy e-commerce. Taobao’s operating tools, through train, gravity Rubik’s Cube and Wanxiangtai, were merged and upgraded to Infinite World this year. By covering seven major Taobao business scenarios and upgrading technology in three aspects, the efficiency of merchants’ delivery was improved.

With the help of all things unbounded, merchants can formulate a full-cycle promotion strategy for explosions during the promotion period.

New product period: take "tag" as the core. With the help of traffic gold card, the keyword search occupation is improved, and at the same time, through the marking and mapping of new products, the precision long tail words are pulled up and the potential of new products is tested. Through the return of IPL crowd, the promotion and transformation of delivery are realized; In addition, the introduction of new products will accelerate the incubation of new products.

growth stage: take "heavy volume" as the core. The keyword plan focuses on the accurate traffic competition of keywords, and carries out accurate crowd impulse for industry category words. At the same time, we will enlarge the accurate crowd, accumulate OAI crowd, continue to expand new passenger flow and accelerate the growth of goods.

outbreak period: take "stability" as the core. Put new and old guests around keywords, undertake the traffic inside and outside the station, and continue to pull new ones; Enhance the growth of the first purchase of new customers through the crowd ark, and the intelligent mode is drained at a low price; Accelerate the activation of joining Laxin and old customers, and maintain the ROI of Laxin and sales.

Secondly, the unbounded world can be used to formulate the strategy of promoting the outbreak of stability.

Water storage period: Take "flow" as the core. Including sorting out the accurate word list of shop categories and continuous updating of SA disk; Accurate tag crowd classification and multi-target combination delivery; Quickly recruit new members.

Preheating period: Take "additional purchase" as the core. Card key words, focusing on words, people, competing products and long tail plan to buy; Crowd ark to enhance interest in new customers’ collection and purchase, crowd supermarket to tap the penetration of people with the same label; Continue to pull new and old members to activate.

outbreak period: take "transaction" as the core. Maximize the transaction with the help of mode intelligence; Promote the global transaction growth of PL people; Continue to achieve new, active and accelerated goods.

2) Tik Tok e-commerce: from the content yard to the shelf yard.

Core methodology: star map+promotion+search+live broadcast

First, throughstar chart, build a content matrix; existPromotion link1. The key index is upgraded from quantitative explosion to qualitative explosion; 2. Star map+hot push concentrated precipitation of A3 population (people of interest); 3. Star map+planting grass to realize quantity guarantee or bidding; 4. After hot push, the crowd portrait is calibrated;

Secondly, with the help of searching after reading, small blue words must appear, etc.search tool, so that consumers can jump from the content field to the shelf field and undertake it well through the product design; Finally, throughlive-streamingThe field completed accurate recall and live harvest.

Double 11’s main points of concern:

RhythmicallyDouble 11’s involution has intensified this year. Compared with other platforms, the pre-sale period started from October 24th, and Tik Tok advanced the pre-sale period to 20th, while the beauty industry started to "scramble" from 15th. Due to the high cost of the third wave of promotion, merchants should seize the first and second bands and do a good job in planting grass.On the goodsThis year, new products and price-competitive goods will get more traffic support.Content fieldThe new form of new content short play deserves the attention of merchants.

3) Little Red Book: From Planting Grass to Searching

There is no doubt about the grass planting and traffic spillover effect of Xiaohongshu, but the confusion of merchants lies in how to accurately measure the delivery efficiency of Xiaohongshu. At present, there is an obvious positive correlation between the people who are deeply interested in Xiaohongshu and the number of people who plant grass effectively outside the station.

Core methodology: point, line and surface

"Wandering" and "searching" are the two main behaviors of users of Little Red Books. Therefore, the merchants planted grass in Xiaohongshu,A key goal is to make the content appear in the search results of the core keyword (track) and get a certain amount of reading. "Search ranking * content penetration rate" has become the key indicator..

Therefore, the planting of grass by merchants in Xiaohongshu can no longer be limited to point-like delivery (B+KF), but should be connected into a line, and the content should be precipitated in a long stream in daily life, so as to obtain a higher ranking in keyword search (S) and finally realize comprehensive long-term crowd asset accumulation (AIPS).

Double 11’s main points of concern:

Keyword search (SOV&SOC)This year, Xiaohongshu extracted crowd packages and related keywords from the beauty industry dimension. Merchants need to optimize brand and product search keywords around the search function.

One-side data rollover: Xiaohongshu encourages brands to upload private crowd data, which makes the positioning of people on the platform more accurate. By dividing the crowd into three categories: potential customers, purchased customers and lost customers, we will expand the brand operation field. Xiaohongshu will encrypt the data uploaded by the brand to protect the data security.

Solve the pain points of logistics performance, and ensure the service experience.

Summing up the experience of several major promotions this year, during the period of double 11 this year, the brand will inevitably face more challenges in terms of traffic, goods and customer service, so as to further realize "reducing costs and increasing efficiency".

1.variation in dischargeUnder the trend of platform competition and consumption degradation, traffic becomes less, more expensive and more difficult. The high cost is partly due to the low flow efficiency.

solutionImproving efficiency is a more effective solution to reduce costs.

2.Goods change: consumers’ first wave of transaction mentality is more mature; Price force orientation and diversification of consumer demand have brought about an increase in order volume.

Solution:

  • Set the goal of refinement and promotion.With the help of the rookie’s joint forecasting ability, merchants can access historical data and combine various influencing factors to make a more refined forecast of the big promotion goal and stocking, so as to increase sales and reduce the return rate, inventory turnover days and warehousing costs.
  • Multi-dimensional thinking about stocking quantity.For the pre-sale business, the merchant can prepackage the order with the help of the rookie, and the user can leave the warehouse in time after paying the final payment. For uncertain orders, merchants can also adopt a semi-package scheme, and after the gifts generated by the order are confirmed, they will be packaged and delivered out of the warehouse, thus ensuring the performance experience.

At present, based on the efficient collaborative network and intelligent routing, rookie can provide the ultimate logistics experience such as pre-sale and speed-up during double 11, thus reducing the return rate generated by logistics links, reducing the cost of main warehouse and bringing positive reputation to users.

3.Consumer change: The decision-making cycle becomes longer and the return rate remains high.Solution:

  • Full link performance monitoring.For packages with overtime risk, the rookie will promptly remind merchants to communicate with consumers, deal with stagnant or lost packages, and warn the aging card.
  • Consumers are unusually active in service.Take the initiative to provide multi-scenario service and DSR evaluation management before the consumer opens his mouth, so as to save the refund for logistics reasons.
  • Merchants have no worries.Through full-link, multi-scene abnormal automatic tracking processing, collaborative compensation complaints service, reduce the pain points of merchants in the whole process of performance.

Set catering, entertainment, culture, business in one! New progress in the project of capping the main structure of this commercial complex

As a comprehensive tourism and leisure resort integrating tourism, culture, business and performance, Sanzao Port’s "Huan Yun Oriental" business and cultural tourism project is a major project jointly planned by Lingang Investment Control Group and wanxiang town to support the promotion of regional development level. It will combine the essence of the traditional culture of "24 solar terms" to create a unique rural leisure tourism and business culture and technology entrepreneurial town.

The capped plot C06-04 covers an area of 9400.1m2, with a total construction area of 40636.1m2. It is a commercial complex building integrating catering, entertainment, culture and commerce.

Wanxiang Town said that the "Huan Yun Oriental" project will effectively promote the development of wanxiang town business district, improve the economic level and hard power, and further accelerate the urban transformation and future development of wanxiang town.