Pillar industries touch the "net" e-commerce to help the poor and let Ningxia agricultural products out of the "last mile"

Shi Jin of Ningxia Kete (right) instructs farmers to plant small tomatoes. Photo courtesy of respondents

  Recently, good news came from Woyinong Planting Professional Cooperative in lingwu city, Ningxia — — The small tomato "Xiangfei No.3" they planted sold at a good price in Shanghai. The price per kilogram in 2.3 yuan was higher than that in 0.5 yuan, and only one customer ordered 50,000 kilograms!

  "On the one hand, because of our scientific management mechanism and the application of earthworm biotechnology, small tomatoes have pure taste and unique flavor, which are widely recognized by consumers. On the other hand, cooperatives keep trying ‘ Online promotion, offline sales ’ The marketing concept is very obvious at present. " Shi Jin, the head of the cooperative and the science and technology correspondent of lingwu city, concluded.

  Shi Jin is a typical example of Ningxia Branch to solve the "last mile" problem of agricultural service.

  In recent years, in order to solve the sales problem of agricultural products, Ningxia has encouraged a group of qualified legal persons to build an Internet sales platform relying on the industrial chain and become the main force leading farmers to become rich.

  Relying on industry to promote the development of modern agriculture

  When I came to the Woyinong Planting Professional Cooperative in Jingling Village, Haojiaqiao Town, lingwu city, the white Chinese character "National E-commerce Entering Rural Comprehensive Demonstration County Project Lingwu Dianshang Jingling North Village Service Station" stood out against the brown background.

  "E-commerce poverty alleviation is the current work direction of our branch. The cooperative has established cooperative relations with JD.COM, Taobao, Post Tesco, Supply and Marketing E Home and other platforms, that is, to open up product sales." Shi Jin said.

  Since 2013, Woyinong Cooperative has developed into a professional cooperative integrating planting, processing and sales, which has been demonstrated in Ningxia Hui Autonomous Region, Yinchuan City and lingwu city. In 2018 alone, 35,000 people were employed in labor services, and 2.75 million yuan was paid for labor services.

  "Last year, 886 mu of small tomatoes were planted. If such a large planting area is packaged and sold by hand, it will inevitably lead to a backlog of products." To Shi Jin’s relief, fortunately, the cooperative has carried out a lot of publicity online to attract a large number of customers offline.

  In the face of the sluggish market environment, even in Yanchi County, the hometown of Tan sheep in China, the sales of Tan sheep also encountered challenges. In order to explore the market, Qiang Fenlin, a science and technology correspondent in Huangjijing Village, Dashuikeng Town, the county, used the tool of "internet plus" with the times.

  In April 2015, Qiangfenlin established the Internet platform of Dashuikeng flagship store, downloaded more than 1,000 pieces of various information, received 500 emails, and realized online transactions of 350,000 yuan. At the same time, he went to Shanghai, Tianjin, Chongqing and other places to sign supply and marketing agreements, and the monthly sales volume of Tan sheep was stable at around 15 tons.

  Up to now, Qiangfenlin and his Tonglin potato distribution professional cooperative have realized a profit of 3.7 million yuan. He signed a purchase contract with 600 farmers, which was higher than the market price of 2 yuan per kilogram, helping farmers to increase their net income by 6 million yuan.

  When talking about this move, this simple northwest man laughed: "One person is not rich when he is rich, but everyone is really rich when he is rich. You can’t forget the initial heart of Kete."

  "The most striking feature of Ningxia Science and Technology Commissioner is ‘ Entrepreneurship ’ Therefore, we always take cultivating market players as the primary task, and encourage and guide them to promote ‘ Internet plus & rsquo; Agriculture promotes the integration of the first, second and third industries. " Wang Zhengyi of Ningxia Science and Technology Commissioner Entrepreneurship Guidance Service Center pointed out.

  Policy guidance, the effectiveness of online sales is outstanding

  In 2002, Ningxia started to implement the entrepreneurial action of science and technology commissioners with reference to the experience of Nanping, Fujian. Encouraged by a series of preferential policies, a large number of scientific and technological personnel went deep into the countryside, demonstrating to drive farmers to increase their income and get rich while developing their own businesses.

  Show it to farmers, no problem; It is no problem to take farmers to do it; However, in the face of how to "help farmers earn money", many science and technology commissioners have no idea, and sales is the first hurdle.

  At this time, Ningxia Association of Science and Technology Commissioners actively helped its members to explore ideas, launched the project of "Solving Farmers’ Selling Difficulties" and helped them to establish an Internet sales platform. This makes the science and technology correspondent who was once in confusion see the way forward.

  "We encourage a group of qualified corporate science and technology commissioners to build an entrepreneurial service platform for science and technology commissioners with flexible mechanisms and in-place services based on the industrial chain, so as to cultivate and drive more production and business entities to participate in rural science and technology entrepreneurship." Wang Zhengyi said that a number of advanced models such as Shi Jin emerged from this.

  According to the investigation by the competent authorities, among the 45 Xingchuang Tiandi registered by the Ministry of Science and Technology in the whole region, nearly 30 were founded and led by science and technology commissioners, and all these enterprises made use of information channels such as "internet plus" and e-commerce platform to open up sales channels for their products.

  The most prominent is Qingtongxia City. The city is located in the middle of Ningxia Plain, where the Jiuqu Yellow River crosses the border, and it is blessed with irrigation from the Yellow River, so the development of agriculture takes the lead.

  Relying on China Telecom 12316 and computer data, the city has created a brand-new model, namely the agricultural comprehensive information service system of "intelligent network of agricultural comprehensive information+touch intelligent terminal+on-site guidance of expert team+TV terminal+mobile phone terminal". One municipal agricultural comprehensive information service center and 58 township agricultural comprehensive information service stations will be built to support agricultural products processing enterprises of science and technology commissioners to help farmers increase their income by means of "internet plus Internet of Things".

  Only Ningxia Zhengxinyuan Modern Agriculture Development Group Co., Ltd., Ningxia Zhonghang Zheng Fei Saiwaixiang Muslim Food Co., Ltd., Ningxia Fafulai Muslim Food Co., Ltd. and Ningxia Jiadao Hometown Agricultural Development Co., Ltd. have established 104 offline entity marketing networks, 4 e-commerce marketing service platforms and 41 network marketing points in Ali and JD.COM.

  Science and technology have injected more powerful impetus into the sustainable development of agriculture.

  Increase training and form a virtuous circle of teaching.

  The latest statistics show that the number of entrepreneurial science and technology commissioners in the region is currently stable at 3,411, and there are 1,500 corporate science and technology commissioners, serving 300,000 farmers and nearly one million people. How to improve this team’s comprehensive quality and service ability has become a problem that the competent department has been thinking about.

  Perfect system, project-based, classified management and dynamic assessment & HELIP; … Ningxia has made many attempts. Every year, the Science and Technology Department will arrange a certain amount of funds to train more than 1,000 science and technology commissioners in professional skills, enterprise management, brand cultivation, internet agriculture and other aspects to ensure the optimization and healthy development of the team. In 2018, it was demand-oriented and organized a training course on e-commerce marketing and technological innovation for science and technology commissioners in the whole region.

  "I strongly feel through training that if I don’t keep up with the times, I will be eliminated by the times. My horizons have been broadened, which has further stimulated my motivation to learn. " Ding Xiuqin, the "female champion" of raising cattle in Litong District of Wuzhong City and the president of the Science and Technology Commissioner Entrepreneurship Association, said with deep feelings.

  It is better to teach people to fish than to teach them to fish. While accepting new skills, the vast number of science and technology commissioners in Ningxia have applied what they have learned, teaching farmers to use the Internet platform to learn technology and expand their sales.

  Ni Yan, a science and technology correspondent in Haiyuan County, was born with polio and her legs were disabled. She often ran around the fields with a tricycle. In the communication with foreign businessmen, I learned that the main reason why the price of agricultural products in Qiying Town, Haiyuan County, which he served could not be raised was the backward technology and low quality. In order to fundamentally solve the problem, he decided to start with information training and let farmers learn and use science.

  Therefore, Ni Yan used his own scientific and technological information service station to develop network information services. Through unremitting efforts, the number of daily hits on the website has exceeded 400, and there are more than 70 fixed customers on the network, and the number of hits is as high as 100,000, which has built a bridge for the agricultural products in Qiying Town to become rich.

  The application of a large number of Internet sales platforms based on the industrial chain has made science and technology commissioners the vanguard of rural revitalization in Ningxia.

  "Ningxia Science and Technology Commissioner Entrepreneurship Guidance Center is the only full-scale institution in China that serves the rural science and technology entrepreneurship of science and technology commissioners. We will start with the science and technology services that farmers need most, and use ‘ Internet ’ And ‘ Industrial chain ’ Walking on two legs will effectively increase agricultural income. " Wang Zhengyi said.

  Wang Yingxia correspondent Zhang Renfang Chen Jianjun

Originally, she is a famous goddess of the Korean Wave. All three old lovers are married and have children, but she is still single.

Under the bright Korean starry sky, there is such a goddess. She not only conquered the hearts of countless audiences with her beautiful appearance, exquisite acting skills and unique temperament, but also her works can be called classics, and she also left many classic images on the screen. But with such a bright star, she will always step into the emotional crossroads and pass by happiness. And this goddess is none other than Song Hye Kyo, a famous Korean actress. Next, what we need to know is not her life experience, but her affair with those Korean male gods.

The first boyfriend: Lee Byunghun, who was also a pair of love is like oxygen.

As early as January 2003, Song Hye Kyo, who was only 21 years old at that time, got to know Lee Byunghun, a famous Korean actor, just because he was filming Life and Death in Los Angeles. Because they had many opposite plays at that time, Song Hye Kyo often came together with Lee Byunghun in and out of the play. Over time, the two men had a spark of love, and finally in May of this year, they chose to announce their love. At that time, Lee Byunghun, who was full of men, and Song Hye Kyo, who was pure and beautiful, were definitely the most beautiful scenery in Han Yu. After the official announcement, Song Hye Kyo and Lee Byunghun often went out in pairs, which was very sweet and happy, but it didn’t last long. In June 2004, the two men chose to break up. As for the reasons for breaking up, some people said that they were too busy, while others said that Lee Byunghun’s hobbies were somewhat different, but perhaps the real reason for breaking up was only themselves. However, today’s Lee Byunghun married another beautiful Korean actress as early as 2013, and now he has a son and a daughter. Although he has experienced some emotional and personal problems, the Lee Byunghun family is still very happy.

Second boyfriend: Hyun Bin, the absolute golden couple-like combination.

After leaving Lee Byunghun, in 2009, Song Hye Kyo came together with another Korean male god, Hyun Bin. At that time, Hyun Bin and Song Hye Kyo were definitely a pair of golden couple in the true sense, both in terms of fame and personal influence. At that time, Song Hye Kyo’s love affair not only won the support of many people, but also many people hoped that she really wanted you to go with Hyun Bin. However, compared with Lee Byunghun, Song Hye Kyo, who is a little more mature, began to be more patient with her feelings, so she spent more time with Hyun Bin than Lee Byunghun. Unfortunately, on March 8, 2011, Song Hye Kyo or Hyun Bin chose to break up. At that time, the news also made countless fans who liked them feel extremely sad and sorry, so that whenever a beautiful love came to an end, people did not take Song Hye Kyo and Hyun Bin as examples. Like Lee Byunghun, on March 31, 2022, Hyun Bin married another famous Korean goddess-Son Ye Jin, and the two of them had known each other for many years. Through cooperation in many works, they secretly fell in love and finally came together. Now Hyun Bin has a son of his own and a happy family of three.

The third boyfriend’s husband: Song Joong Ki, who was once envied by his brother and sister.

In 2016, with a TV series called Descendants of the Sun, Song Hye Kyo achieved another success, and at the same time, she gained another love in her life. This time, her emotional journey may also be her most unforgettable one. Because of the filming of this drama, Song Hye Kyo and Song Joong Ki, who are three years younger than her, have gradually upgraded from a cooperative relationship to love, and their communication is very smooth and sweet. Due to the influence of Descendants of the Sun, almost everyone hopes that Song Hye Kyo and Song Joong Ki can make a positive result. As fans expected, on October 31st, 2017, Song Hye Kyo and Song Joong Ki formally entered the marriage hall. At that time, countless people also sent their best wishes to the former Korean Goddess. Judging from Song Hye Kyo’s age and experience at that time, it seems that Song Joong Ki is the final destination of emotion. But many things you think are stable, but they are really not stable at all. On July 22, 2019, Song Hye Kyo and Song Joong Ki ended their marriage relationship for more than a year and formally divorced. As for the reasons for their divorce, there are different opinions now. Some people think it is a problem of their lifestyle, and some say it is a problem of their career. However, as for the reasons for their divorce, only they know it. After all, this is also a privacy issue. Like the above two predecessors, Song Joong Ki registered with his pregnant girlfriend Katie on January 30, 2023, and welcomed the birth of her son on June 14 this year.On July 8th, 2024, Song Joong Ki’s wife, Katie, became pregnant again, and now Song Joong Ki can be said to be very sweet and happy at home.

Finally, when we recall these three feelings of Song Hye Kyo, we have to sigh for her that she once had these male gods, but she has never been able to make a positive result. This is really a pity. Although some people ridicule Song Hye Kyo’s "assist" ability, after all, alone with her people have a beautiful emotional ending, but for Song Hye Kyo herself, her emotional road is really full of twists and turns. But sometimes love is like this. You always feel that you got on the right bus and waited for the stop, but after you really got on it, you will find that you didn’t get on the right bus or wait for the stop.

Editor in charge:

Kunming Wuling Binguo is offering a discount of 14,300 yuan! There are plenty of cars.

[car home Kunming Preferential Promotion Channel] Good news keeps coming, attention of Wuling fans in Kunming! This popular small electric car is launching surprising promotions. At present, Wuling Binguo in Kunming market is attracting consumers with the highest discount of up to 14,300 yuan, and the starting price has been as low as 45,500 yuan, which undoubtedly brings more choices for consumers to buy cars. Friends who want to seize this opportunity to buy a car, don’t miss it. Click the "Check Car Price" button in the quotation form and act immediately to get better car purchase discounts!

昆明五菱缤果火热促销,优惠1.43万!现车充足

As a small electric vehicle, Wuling Binguo has a unique and fashionable design. The front face adopts simple lines, and the exquisite grille design is like smiling lips, showing agility and vitality. The overall style tends to be rounded, and the streamlined body lines not only reduce the wind resistance, but also give it a lovely urban feeling, attracting the attention of young consumers. The design of Wuling Binguo fully embodies the combination of practicality and aesthetics, which makes people unforgettable.

昆明五菱缤果火热促销,优惠1.43万!现车充足

As an exquisite small car, Wuling Binguo has a smooth side line design, which shows the combination of fashion and dynamic. The body size is 3950mm*1708mm*1580mm, and the wheelbase is 2560 mm. This size allows vehicles to shuttle freely in the city, while taking into account the flexibility of space. The layout of the front wheel track of 1488mm and the rear wheel track of 1472mm ensures good stability and handling performance. Tyre size is 185/60 R15, with simple rim style, which is not only practical, but also adds a sense of exquisiteness. On the whole, the side design of Wuling Binguo not only meets the functional requirements, but also embodies its unique aesthetic concept.

昆明五菱缤果火热促销,优惠1.43万!现车充足

Wuling Binguo’s interior design is exquisite and practical, mainly in modern and simple style. The steering wheel is made of leather material with good texture, which provides a comfortable grip and supports manual adjustment up and down to meet the needs of drivers. The center is equipped with a 10.25-inch touch screen, which integrates multimedia system, navigation, telephone and air conditioning control functions, making it easy for drivers to operate. The seats in the car are made of imitation leather, and the front and rear adjustment, backrest adjustment and height adjustment are supported by the main and passenger seats to provide passengers with a comfortable riding experience. In addition, the car is equipped with USB and Type-C interfaces to provide convenient charging and data transmission interfaces for passengers’ electronic equipment. The rear seats support proportional reclining, which further expands the flexibility of the interior space.

昆明五菱缤果火热促销,优惠1.43万!现车充足

Wuling Binguo’s engine shows its strength with its excellent performance, and its maximum power reaches 50 kW, providing stable power output for vehicles. At the same time, its maximum torque is 125 Nm, which ensures smooth handling and high efficiency in daily driving. With its excellent data, this engine meets the dual requirements of power and fuel economy.

Generally speaking, car home car owners are full of praise for the appearance of Wuling Binguo, especially the cute front face design, and the two oval headlights seem to give the vehicle a unique personality charm. Such aesthetic details undoubtedly won the hearts of consumers, and also made Wuling Bingo stand out among many small cars and become an unforgettable choice. As the owner said, Wuling Binguo is not only practical, but also has a distinctive cuteness.

How cool is the "city and field integration" of the second-generation Haval H9?

In today’s Chinese car market, all-rounders are clearly more popular than "special students".

In the past, most independent brands built products around the daily needs of families, with obvious advantages but also outstanding disadvantages. With the rise of the new generation of young consumers, self-driving travel has risen strongly, and consumers have begun to urgently desire a single product that is not just for urban travel.

It is based on the urgent needs of "city can be wild", with 20 years of off-road experience accumulated Haval brand, officially launched the new second generation Haval H9, the starting price of the new car is only 199,900, providing consumers with a new choice.

The shape is "very off-road", and the ability is "more off-road".

In the past, family cars and off-road vehicles had "distinct" design styles. Now, as young people’s aesthetics tend to be personalized, the "square box" shape is popular in the Chinese automobile circle.

This time, the second-generation Haval H9 is a "square box" family off-road vehicle with enough personality, and its tough and bold appearance makes people feel very safe at first glance.

In addition to the "wild" styling, the most important thing is that the second-generation Haval H9 has excellent off-road capabilities.

After all, to conquer the outdoor scene, strong performance is the top priority.

The new car is equipped with a 2.0T turbocharged engine with a maximum power of 165kW and a maximum torque of 385N · m, which can peak at 1800rpm. While providing strong acceleration performance, the climb is also more awesome.

The transmission is matched to the ZF 8AT transmission, which not only guarantees reliable quality, but also helps to optimize the fuel economy of the vehicle and bring a smoother and more comfortable driving experience.

In addition, the second-generation Haval H9 is equipped with TOD intelligent four-wheel drive + Mlock mechanical lock as standard, which can realize 0-100% intelligent distribution of front and rear wheel torque according to road conditions, and the front and rear axle electronic control differential locks form "three locks", taking you to easily deal with outdoor complex road conditions.

At the same time, the second-generation Haval H9 approaches an angle of 31 ° and a departure angle of 26 °, and has the ability to climb up to 100% of the maximum, with a wading depth of 800mm. It has a bright passing performance and is not afraid of chassis scratches or water on gravel and wading roads, allowing it to enjoy more outdoor scenes.

Use technology to bring convenience and maintain stable driving safety

In the second half of intelligent acceleration, in-vehicle technology is a necessary "quantitative" factor, after all, young people really like it.

At the smart cockpit level, the second-generation Haval H9 is equipped with a 14.6-inch touchscreen center control screen and a 10.25-inch full-LCD instrument, creating a good sense of technology atmosphere.

In addition to the integration of rich ecological functions, OTA upgrades are not absent. At the same time, HUAWEI HiCar and ICCOA Carlin interconnection are also provided, which can be connected with many mainstream broken mobile phone brand products on the market, making it easier and more convenient to use the car.

In addition, the intelligent voice in the car has evolved several times to become more user-friendly. The intelligent voice on the second-generation Haval H9 not only responds quickly, but can continuously recognize multiple instructions in a single wake-up, and can control everything with the movement of the mouth.

In addition, the new car is also equipped with a wireless charging function for mobile phones. It will no longer be a problem to find that you have forgotten your mobile phone charger halfway through an outdoor trip.

At the level of intelligent driving assistance, the second-generation Haval H9 integrates 13 L2-level driving auxiliary features such as ACC full-speed adaptive cruise, ICA intelligent cruise assistance, forward collision warning, parallel assistance, lane keeping, lane departure warning, front/rear collision warning, active braking, etc., and has 360 ° panoramic image + chassis perspective to provide a better field of vision for drivers and passengers, bringing a more relaxed and safe car experience. In addition, the new car also provides automatic parking function for "parking difficulties".

Safety is the greatest luxury, and the second-generation Haval H9 also ensures the bottom line of safety through solid materials and structural strengthening design. It is reported that the proportion of high-strength steel used in the frame of the new car has reached 99%, and the roof can withstand up to 13 tons of pressure, which is equivalent to stacking 4 Haval H9s on the roof, which is not a problem.

Modify off-road life and take into account comfort needs

As a "family off-road vehicle", the second-generation Haval H9 naturally realizes the need for family comfort.

The second-generation Haval H9 has a 1976mm wide body and a 2850mm wheelbase, coupled with the square shape, which can further free up the cockpit space. Needless to say, the front row is close to the flat rear platform, and the "long legs" can also stretch their bodies well in the back row.

In order to optimize the user experience, the seat of the second generation Haval H9 is specially optimized for people’s body data, which fits the human body curve better and brings stronger support.

In terms of configuration, both the first and second seats have seat heating, seat ventilation, and 8-point massage functions, which help users adjust their body temperature faster in summer and winter. It is also a good choice to commute to get off work or travel by car.

At the same time, the second, third, and fourth body mounts are upgraded to a shear design, which enhances the vehicle’s driving stability and vibration filtering ability. When encountering a more potholed road surface, there will not be too many bumps, and it is also very friendly to people who are prone to motion sickness.

In addition, the new car has also been systematically designed to optimize the user experience.

The whole vehicle has undergone multiple NVH optimizations, and double-layer laminated sound insulation glass has been installed to effectively block noise. As soon as the windows are closed, wind noise, fetal noise, and road noise are all isolated. Family members in the back row need to make up for sleep when traveling to sleep better. In terms of configuration, there is also a 10-speaker sound system and the blessing of the ambient light in the car, which brings a better audio-visual experience.

Write at the end:

In the past, few people could associate the words "family" and "off-road" together, but with the arrival of the second-generation Haval H9, a car can cover the needs of consumers in different scenarios, opening up a new track of "family off-road". Based on this, Haval will further consolidate its market position in the SUV field in China.

24 Lexus RX350 models have a dynamic and sporty feel

Tianjin Port Free Trade Zone Bangyu International Commitment 1. All models sold by the company are directly interfaced from abroad, and the first-hand sources of goods are put on the market after strict inspection by the customs, and can be registered nationwide 2. The company sells all models. The procedures (close the ticket, commercial inspection form, consistency certificate, environmental protection list, purchase tax application form, electronic information form) are complete and enjoy the three-guarantee policy 3. Foreign customers pick up the car for free. The company will handle the national networking temporary pass for you. 4. The company provides insurance, staging, licensing, modification, car delivery and other car purchase follow-up services. Please contact the dealer for details at the bottom of the article.] Manager Liu: 18002126567 "Same WeChat"

The new 24 parallel import 350 in addition to having a dynamic appearance, in the interior of the vehicle also reflects a strong enough sense of movement, the car not only has the latest style of sports, multi-function steering wheel, but also equipped with floating type central control screen and the latest LCD meters, and full of sports vehicle interior color scheme and the latest style of multi-function steering wheel, have left a deep impressionManager Liu: 18002126567 WeChat

The new 24 parallel import RX350 comes standard with an 8.0-inch touchscreen or an optional 12.3-inch touchscreen suspended above the central instrument panel. Considering its position at the top of the dashboard, the screen is still a bit difficult for the driver to reach, but it is very easy for the passenger to operate. Manager Liu: 18002126567 WeChat

The new 24 parallel imported Lexus RX350 technology systems include: automatic anti-glare rearview mirrors, rear privacy glass, welcome lights, heated multi-function mahogany steering wheel, LEXUS premium audio with 12 speakers, destination auxiliary connection, embedded traffic weather information and map updates, LEXUS navigation, CarPlay, 12.3-inch display, remote control start.Manager Liu: 18002126567 WeChat

The new 24 parallel imported Lexus RX350 is equipped with a 2.4T V4 engine, with a maximum output power of 216kW (294PS), a peak torque of 357N · m, and a transmission matching 8AT gearbox. Since the new generation RX has not launched the RX350 model in China, the RX350 will be introduced from parallel imports. Manager Liu: 18002126567 WeChat

The new 24 parallel imported Lexus RX350 is equipped with: 5-seat, 2.4T, 4-cylinder, 8-speed automatic transmission, all-wheel drive, 21-wheel Y-wheel hub, luxury package Luxury Package (panoramic sunroof, heated and ventilated front seats, driver’s seat memory system, wireless charger, easy to use electric driver seat, heated veneer steering wheel, ambient light, multi-zone air conditioning, heated and ventilated second-row seats, 14-inch high definition touch screen display, interior panel metal decoration)Manager Liu: 18002126567 WeChat

Tianjin Bangyu Automobile International Trade Co., Ltd. is a company that sells Mercedes-Benz, BMW, Porsche, Land Rover, Audi, Bentley, Maserati, Toyota, Lexus, and other luxury car brands and high-end cars. 18002126567 (same as WeChat) Manager Liu WeChat Moments updates a large number of parallel imported cars on the market every day, configuration, quotation, pictures. If you have any questions about purchasing a car, Tianjin parallel imported cars are exclusive, and I will answer you as soon as possible. Our advantages: Vehicles can enjoy national quality assurance, warranty, replacement, return, we have many years of successful experience for Client Server, to provide you with the best solution for you. Promise: The vehicles sold in our store are brand new and unaltered vehicles, formal procedures, we do not do the lowest price in the market, low no guarantee, do not do the highest price, high no feelings, only earn the money we should earn, only pay the payment, do things seriously, win-win cooperation, we can’t guarantee that you spend the least money in cooperation, I can guarantee that you will save the greatest heart, get quality, efficiency, interests, and win-win situation. Looking forward to the cooperation of every new and old customer! Serve with heart and pass on trust! I am willing to cooperate with you for a long time

Company Name: Tianjin Bangyu Automotive Co., Ltd.

Car purchase hotline: 18002126567 Manager Liu (same number WeChat)

Address: No. 288, Jingmen Avenue, Binhai New Area Free Trade Zone, Tianjin

18 Mercedes-Benz Maybach S600 Pullman lengthened and perfectly upgraded

  The 2018 Mercedes-Benz Maybach Pullman S600 continues the overall design of the Mercedes-Benz S-Class, and is upgraded with interior details and configurations. The new car is equipped with luxury features such as a panoramic sunroof, the Voice of Berlin brand sound, and the IWC IWC analog clock. In terms of safety configuration, the Maybach S-Class offers an intelligent driving system composed of preventive safety system (PRE-SAFE) braking function, preventive safety system enhanced version (PRE-SAFE PLUS), limited range control system enhanced version (DISTRONIC PLUS) with steering assistance and stop-and-go guidance, active parking assistance system and many other intelligent technologies.

  The slender lines of the Mercedes-Benz Maybach S600 show its dignity and elegance. The unique lines have been integrated into the LED daytime running lights inside the headlights in a curved manner. The elegant wheel hub is definitely the finishing touch, and the side windows use more chrome plating to add a sense of luxury. In addition to the extended design in the middle of the body of the Mercedes-Benz Maybach S600 Pullman, the design of the front face and the shape of the wheel hub are the same as the original Maybach S600. The design of the rear also continues the design style of Mercedes-Benz. The body length reaches 649mm and the wheelbase is 4418mm, creating an extremely luxurious riding space for passengers. The headlights use LED headlights with high beam adaptation function, and safety lights are set between the front and rear doors on the side, which is very effective.

  When you first look at the Mercedes-Maybach S600, it may be difficult to tell the difference between it and the regular Mercedes-Benz S-Class from the front or rear of the car. Indeed, the Mercedes-Maybach S-Class is derived from the long-wheelbase version of the Mercedes-Benz S-Class of the current W222, and looks more like a "super luxury S-Class".

  The interior decoration of the Mercedes-Benz Maybach S600 continues the design style of the previous Maybach 62. The rear VIP seat is designed with aviation seats, which is more luxurious than Gust and Flying Speed. There is a car refrigerator in the middle of the two rear seats, and the rear door structure has been redesigned. At the same time, there are unique embellishments on the door panels. Mercedes-Benz Maybach S560 lengthened by 5.98 meters, the original imported custom Mercedes-Benz S600 Pullman 6.5 meters, the latest offer Mercedes-Benz Maybach S560 lengthened by 5.98 meters, the current car price

  The Mercedes-Benz Maybach S600L has a four-seat layout, and the extended 200mm is all contributed to the rear row, which makes the space in the "lying flat" mode no longer so-so, and the legs are more relaxed. The small desktop, remote control, and independent audio and video system in the rear row are no longer new. This is what a boss-class car should have. The hot stone massage on the S600 is naturally equipped. Pullman is a model derived from the Mercedes-Benz S600L.

  The Maybach S600 engine 6.0-liter V12 twin turbo engine is also used on the S 600 L and Maybach S 600, and the power data and performance data are exactly the same. However, the output speed of the maximum power of 530 horsepower is adjusted from 3,500 to 4,900 rpm to 4,900 rpm. In addition, the official data released by the public from still acceleration to 100 kilometers per hour is 5 seconds, which is one second slower than the S 63 L AMG4MATIC. The final result after actual testing is 5.6 seconds.

  About Pullman

  PULLMAN is a Mercedes-Benz extended bulletproof series, and it is also the car of politicians and business celebrities from various countries, such as Putin. Pullman’s sales are higher than those of Mercedes-Benz’s luxury brand Maybach. PULLMAN is Mercedes-Benz’s own S-class extended car. The first Mercedes-Benz car with the Pullman logo appeared in 1963, and the total length of the body reached 6.24 meters. It is also 70 cm longer than the already small Mercedes-Benz S600. And to build this PULLMAN with the standard of "Maybach" undoubtedly makes the whole car more luxurious and atmospheric

  This bulletproof car is powered by a V12 twin-turbo engine with a displacement of 5980cc. It can provide 530 horsepower and 390 kilowatts of driving power, and output torque of 830 Nm at 1900 rpm. The Maybach S600 Pullman Guard bulletproof car has a considerable similarity to the Mercedes-Maybach S-Class in appearance, but the difference is mainly reflected in the length and sides. The 2018 Maybach S600 Pullman Guard bulletproof car is about 649mm long, which is 1053mm longer than the Maybach S class. The wheelbase of the car reaches 4418mm, so that behind the cockpit partition, the cabin can seat four people face to face very comfortably.

  The Maybach S600 Pullman Extended Edition embodies the concept of technological pioneer, elegance, aesthetics and perfection. The perfect fusion of shape, color and materials results in the stunning design of a top-class luxury sedan, further adding grandeur and creating a distinctive style.

  The slender lines of the Mercedes-Benz Maybach S600 show its dignity and elegance. The unique lines have been integrated into the LED daytime running lights inside the headlights in a curved manner. The elegant wheel hub is definitely the finishing touch, and the side windows use more chrome plating to add a sense of luxury. In addition to the extended design in the middle of the body of the Mercedes-Benz Maybach S600 Pullman, the design of the front face and the shape of the wheel hub are the same as the original Maybach S600. The design of the rear also continues the design style of Mercedes-Benz. The body length reaches 649mm and the wheelbase is 4418mm, creating an extremely luxurious riding space for passengers. The headlights use LED headlights with high beam adaptation function, and safety lights are set between the front and rear doors on the side, which is very effective.

  Mercedes-Maybach S600 Pullman Extended 5.98 meters brand early proposed Mercedes-Maybach S600 models will be equipped with a 6.0-liter V12 twin turbo engine, the maximum power of 530kw, peak torque of 830Nm, the top speed is electronically limited to 250 km/h. The transmission system, matched by a 7G-TRONIC PLUS seven-speed automatic transmission, is also equipped with paddle shifters. In short, Mercedes-Benz Maybach S600 not only inherits Maybach’s pursuit of top performance, but also combines many Mercedes-Benz characteristics, making this car have a wider audience.

  Acknowledgement Vehicle provided: Tianjin Huaxia Anbang International Automobile

  Tel: 15022462237 (same as WeChat) Shao Xue, more configuration/quotation information can contact the experience by yourself

  Address: B10, Pacific Automobile City, Binhai New Area Development Zone, Tianjin

  Disclaimer: The above car purchase discount information is provided by the comprehensive dealer on this website. Due to market factors, the price fluctuates greatly, and it is only for car purchase reference. Its authenticity, accuracy and legality are the responsibility of the dealer. This website does not provide any guarantee and does not assume any legal responsibility.

"China Star Jump" has a record high rating. Inspirational programs are full of laughter and tears.

"China Star Jump" has a record high rating. Inspirational programs are full of laughter and tears.


Contact with Zhou Jihong to build confidence


    "China Star Jump" introduced the model of CelebritySplash in the Netherlands. Before introducing this model, there was a discussion on Zhejiang Satellite TV. Will it be popular to be a program of diving, a niche project? Will the audience resonate?


    With a uneasy mood, Zhejiang Satellite TV and the national diving team started their initial contact. Zhou Jihong, the current leader of the national team, introduced the current situation of diving in China to the members of the program production team: "In foreign countries, diving is a sport that many people like surfing and rock climbing enjoy and participate in, while only about 1,000 professional athletes are engaged in diving in China. China has not yet developed adult diving. I think it is a good thing that this column can promote adult diving and the public to participate, because the China diving team is the strongest in the world. Why don’t we develop diving? " Zhou Jihong’s words really strengthened the confidence of the program group to do such a diving program.


Only when the participants are not professional can they be popularized.


    Talking about the criteria for choosing stars to participate in the program, Wang Zhengyu revealed that according to the model of the original program, it is hoped that there will be people of all ages and types, "some are older, some are fatter, and some are handsome. Because the idea of this program is to promote this project, if the contestants are particularly professional, even if they dance very well, the audience may only appreciate it, but they will not imitate it. So we chose older cattle, fatter Liu Gang and Chen cursor, Chae Yeon who can’t swim at all, and timid Charlene Choi.


    For the emotional elements in the program "China Star Jump", wang zheng claims that this can resonate with the audience most. "Through the efforts of the stars, the audience will get the most authentic feelings. Only when they like this program will they get in touch with diving. If they are boring, without emotion, joy and sadness, they will not like this project, so the significance of promoting diving will be gone."


Can make more people pay attention to "mother water cellar"


    "China Star Jump" cooperates with the "Mother’s Water Pit Campus Safe Drinking Water Plan" of the China Women’s Development Foundation to help women and students in poor and arid areas in the west solve their drinking water difficulties. There are three judges in the program. After each contestant finishes jumping, the judges will give him a score. For every score a contestant gets, Zhejiang Satellite TV will donate 1000 yuan, which will be used for "Mother’s Water Cellar Campus Safe Drinking Water Plan".


    Talking about setting up a public welfare link in the program, wang zheng Yu said that he hoped that the "Campus Safe Drinking Water Plan" would really become a public welfare activity assisted by the whole society through the program. Donation is not the purpose, but the promotion of public welfare plans is the real appeal. "We have" China Dream Show "and have good relations with many public welfare organizations. Everyone has ideas to support public welfare actions. The "Mother’s Water Pit Safe Drinking Water Plan on Campus" of the China Women’s Development Foundation involves many primary schools in the central and western regions, where the water source purification is not enough and needs help. In fact, it is ok for us to donate the money privately, but not so many people know about the water problem in the central and western regions and put it on TV programs, hoping to let more people know about this plan and drive more people to participate, just like the free lunch plan, everyone knows it and does it. "


Non-professional judges take care of the audience


    Zhou Jihong, Li Xiaopeng and Zhang Tie-Lin were invited as judges for China Star Jump. Except that Zhou Jihong was a professional diver, Li Xiaopeng studied gymnastics, while Zhang Tie-Lin was completely separated. Choosing such a jury lineup, wang zheng Yu said that he also followed the original program mode and hoped to make diving more popular and easier to understand. "In the original mode, there are professional judges, semi-professional judges and non-professional judges, because there are still a large number of viewers in the TV festival who don’t understand and are unfamiliar with diving. If all the judges are professional, they will all comment on what this action is called, tumbling forward for a few weeks, and so on. Zhang Tie-Lin’s comments are from the perspective of the general audience, so that people who don’t understand diving feel the same. "

Huawei P7 Long Test (2): For those forgotten human interactions

  [Pconline long-term test]Easy-to-use interaction often makes us forget it in our free experience. In the age of talking about feelings and interaction, we gradually forget to pay attention to parameters. This is an emerging trend in the mobile phone market. Configuration fever also needs to look good, and the appearance needs to be easy to use. After two weeks of getting started, Huawei P7 has also accumulated bit-by-bit experience discoveries from the interaction of software and hardware.

P7 long test
Huawei Ascend P7 Mobile  picture  series  review  forum  quote  Online shopping price

A bright magazine lock screen

  A gentleman has nine thoughts. The first one is "Vision Siming", which means that when you see it, you have to figure out whether you understand it or not. The world is all-encompassing, and we are overwhelmed. We choose to look down at the square inch of the plaything in our hands, but we don’t know that the bright screen is the new and old default lock screen wallpaper. In real life, we often directly unlock the first window of the mobile phone, and then go directly to the function we want to operate. Huawei P7 allows users to lock their eyes on the lock screen interface. In the latest Emotional 2.3, the magazine lock screen function is added to add more knowledge and nutrients to the fragmented time.

P7 long test

  Every time the screen is on, you can get a different wallpaper. In addition to enhancing the novelty of the eye, the wallpaper also comes with a little information text, and swipe up to get more operations. If you like a wallpaper and want to keep it as a lock screen wallpaper, you can click Pause to lock the wallpaper.

P7 long test

  If you want to continue reading, you can click "Next" to browse. If you think the wallpaper looks good and want to collect it, click "Favorite" to save the wallpaper in the gallery.

P7 long test

  Click the "More" button to get the wallpaper sharing function. In addition, the Emotional 2.3 magazine lock screen also sets up an advertising entrance for manufacturers. Some video information is automatically embedded with Sohu video browsing buttons, which can be easily jumped to the designated browsing page with a click, laying a strong foundation for future advertising cooperation.

P7 long test
Wallpaper information sharing function

P7 long test
Click to jump to the specified video.

  Regarding the magazine function, the author was also worried about the traffic problem at the beginning. Emotional 2.3 added the wifi environment update function to the settings very thoughtfully. All data about the magazine can only be downloaded and updated under wifi conditions, and users can also customize the magazine content they want to browse according to categories such as travel, cars, and celebrities.

P7 long test
There will be a magazine lock screen data packet update prompt in the notification bar.

P7 long test
You can choose to update data in wifi mode.

P7 long test

  It is worth mentioning that turning on the magazine lock screen function can also support pattern or digital unlocking, which has done enough for user privacy.

P7 long test

Hidden virtual key

  The heart of a gentleman can be big or small; the ambition of a husband can be bent and stretched. The most fundamental interaction of the system also pays attention to the way of a gentleman. If you are too free, you will lose your own characteristics; if you are too closed, you will lead to user rejection. Emotional UI pays attention to harmony and difference in the way of a gentleman. Unlike other mobile phone manufacturers that use virtual keyboards, virtual keyboards can be freely opened and hidden under the Emotional system. This also strengthens the user’s demand for full-screen gaming and video experience.

P7 long test
Click the virtual button to slide down to hide.

P7 long test
Virtual keyboard hidden renderings

  In addition, for visually demanding users, the hiding of virtual keys is also conducive to the oneness of the screen when taking screenshots. It is believed that the future Emotional UI will also optimize this function more intelligently, such as freely changing the position of the return key, or automatically realizing intelligent hiding in video, photography, and gaming experiences.

P7 long test

P7 long test
You can choose to turn off the hidden virtual key function in the settings.

Unsentimental appearance interaction

  Gentlemen often miss virtue, villains often miss the countryside. Huawei does not tweet about hardware feelings. In the beauty of elegance, P7 also pays attention to good hardware interaction on the appearance page. First, move the power button down and optimize it separately. Add a sunken design around the button, so that users can achieve blind pressing operation.

P7 long test
The power button made by Seiko adopts a sunken design

P7 long test

  In addition, the chamfer under the arc of the fuselage feels better than that of the P6. In the rounded corner design, the arc surface will be smoothed, so that users can hold it in a single hand every day without bumping into the palm.

P7 long test
The curved chin also uses a trimmed design

P7 long test

P7 long test

Summarize:

  And some people say that mature works are like gentle and elegant gentlemen, always considering reality. Unlike cardamom girls, they are keen to chat about feelings. In the actual experience of Huawei P7, you are often obsessed with its appearance, but forget the comfort it gives in the interaction of software and hardware.

P7 long test
Huawei Ascend P7 Mobile  picture  series  review  forum  quote  Online shopping price

  The most successful advertising is always implanted in the invisible. The most appropriate interaction, I believe, is also difficult to discover the experience. Feelings can be expressed through stories, but interactions speak only through feelings. The overall experience given by P7 is an update and upgrade of P6 from the hardware, and a progressive experience of Emotional UI from the software. This kind of interaction that is comfortably experienced by users to forgotten, has true meaning, and has been forgotten.

Related reading:

Huawei P7 long test (1): There is a kind of appearance interaction called gentleman’s friend

//mobile.pconline.com.cn/517/5179024.html

"Voyager" made its debut, and Jetway firmly implemented the "Travel+"strategy.

  Yin Tongyue emphasized that "Jietu’s development path is the concentrated embodiment of Chery’s strategy, and it is the undertaker, innovator and breakthrough. It represents the determination and practice of the Group to open up user thinking and Internet thinking, and contributes irreplaceable’ ecological power’ to the development of the Group." Li Xueyong said, "Jietu has firmly implemented the’ Travel+’strategy, and has not changed its original intention along the way, constantly expanding the’ Travel+’ecosystem and enriching the’ Travel+’products, which has brought more surprises and joy to users during their travels, broadened the boundaries and horizons of Jietu and provided more development possibilities."

  As a brand-new product in the era of "Travel+"2.0, "Traveler" embodies Jietu Automobile’s profound understanding and insight into user groups, fully considers the travel needs of users in multiple scenarios, focuses on free and comfortable travel experience, redefines unruly and free travel life with the core of science and technology, and tries to open up a new blue ocean in the global automobile market.

  "Jietu’s development path is the concentrated embodiment of Chery’s strategy, and it is the undertaker, innovator and breakthrough. It represents the determination and practice of the Group to open up user thinking and Internet thinking, and contributes irreplaceable’ ecological power’ to the development of the Group." At the Second Travel+Conference of Jietu Automobile held yesterday (March 1st), Yin Tongyue, Chairman of Chery Holding Group, stressed that "as one of the’ double mainstream’ brands of Chery Group, Jietu Automobile should continue to strengthen users’ thinking, and continue to innovate in key areas such as products, marketing, ecology and services to create an upward pyramid."

Photo courtesy of Yin Tongyue, Chairman of Chery Holding Group  

  At the press conference, Jietu Traveler made its debut. As a brand-new product in the era of "Travel+"2.0, Jetway Traveler was designed by former Porsche design director Hakan Saracoglu, focusing on free and comfortable travel experience, redefining unruly and free travel life with the core of science and technology, fully considering the travel needs of users in multiple scenarios, and boldly trying and exploring to open up a new blue ocean in the global automobile market.

Photo courtesy of Jietu "Traveler" Enterprise

  Jietu brand has been firmly on the road of "travel+"since its release, which is also the foundation for its future travel. Li Xueyong, general manager of Jietu Automobile, said, "Jietu firmly implements the strategy of" Travel+",and has not changed its original intention along the way, constantly expanding the" Travel+"ecosystem and enriching the" Travel+"products, bringing more surprises and joys to users during their travel, broadening the boundaries and horizons of Jietu and providing more development possibilities."

  

Photo courtesy of Li Xueyong, general manager of Jietu Automobile.  

  By integrating well-known domestic tourism resources and providing value-added rights for users’ travel, Jetway Automobile fully focuses on users’ travel needs. It is understood that Jietu Automobile has joined forces with 80+ ecological partners to create 100+ rights and interests, covering more than 100 cities across the country.

  At the event site, Jietu Auto and Eco-Alliance partners brought users exclusive value-added rights and interests belonging to Jietu users, including the Jietu rights and interests plan. A total of 9,217 hotels in the national 30+ hotel brand matrix have a minimum of 20% discount, and more than 10 value-added rights and interests; Jietu travel plan, 50% off the national 5A scenic spots, so that users can love to travel, go to travel, start a new journey and enjoy travel. Relevant rights and interests will be officially launched during the spring equinox on March 21, when users can receive corresponding benefits in Jetway APP.

  Focusing on users and experiences, we actively expand a new chapter in the "Travel+"strategy, and Jietu Automobile adheres to the positioning of the "Travel+"travel eco-leading brand to achieve leap-forward development. Even in the face of the impact of uncertain factors such as the epidemic, the sales volume of Jetway has continued to grow. The data shows that during the period from 2019 to 2022, the sales volume of Jietu Automobile was 138,000, 127,000, 154,000 and 180,000 respectively.

  

Photo courtesy of Zhang Chunwei, General Manager of Jietu Automobile Marketing Company  

  Zhang Chunwei, general manager of Jietu Automobile Marketing Company, said confidently, "In the past five years, Jietu Automobile has gained the choice and trust of 660,000 car owners and 23.81 million fans. Because of the support of users, Jietu Automobile has created a record of the growth rate of its own SUV and has the speed of Jietu that makes all Jietu people proud. In 2022, the total sales volume of Jietu ranked first in the 7-seat SUV with independent fuel. "

  Focusing on the "traveler" who made his debut this time, the new car embodies Jetway’s deep understanding and insight into the user community. In appearance, "Voyager" combines the design language of "vertical and horizontal way" with the concept of "travel+",and the posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. The central control panel in the interior is angular, simple and powerful. The combination of 15.6-inch central control panel and 10.25-inch instrument panel, and the leapfrog configuration such as suede seat and crystal bumper further enhance the luxury of the whole vehicle.

  

Photo courtesy of Jietu "Traveler" internal enterprise  

  In terms of intelligent driving, healthy cockpit and ecological services, Jetway "Voyager" is equipped with XWD intelligent four-wheel drive+double lock, 8155 intelligent cockpit and 2.0TGDI Kunpeng Power, creating a 5-year healthy cockpit environment, and launching 20+ "Travel+"ecological products to realize travel camping, travel leisure and entertainment. (China Economic Net reporter Wang Yueyue)

  

Anke Innovation promotes the global influence of the brand with Thursday Rugby Night.

If you want to choose one of the most popular sports in the United States, many China audiences may choose basketball because of the great influence of the NBA in China, but the most accurate answer is "American football". Among the top 100 TV programs in the United States in 2023, 93 were Major League Football (NFL) events. With its powerful influence, rugby matches can help brands reach millions of consumers at one time, thus becoming a "battleground" for brands to enhance their popularity.

As a "born global" brand in China, Anke Innovation also saw the unique marketing value of rugby matches and made an innovative and bold attempt. On December 7, 2023, US Eastern Time, Anke Innovation launched an interactive creative short film specially made for Anker Nano series chargers on Thursday Night Football, TNF) broadcast by Amazon Prime Video, so as to accurately reach younger, more energetic and more enthusiastic target consumers and let them experience the innovation and breakthrough of Anker Nano series in charging speed and use experience.

This launch made Anke the first China brand to launch a streaming TV advertisement on Thursday Rugby Night, which was broadcast by Prime Video alone, which not only effectively enhanced the brand’s overseas popularity, but also shortened the distance from "content" to "business" through a new form of interactive video advertisement. During the period of watching the advertisement, consumers can go directly to the flagship store of Amazon brand for purchase through the QR code in the advertisement, thus realizing a one-stop shopping experience from watching sports events to placing an order for purchase. At the same time, compared with the cable TV era, the rise of streaming media TV has also provided innovative functions such as effect measurement and user interaction for the advertising of sports events, and has become one of the new ways for advertisers to build brands and improve marketing effectiveness. According to the analysis of Amazon Marketing Cloud, this TNF marketing campaign has brought nearly 50% incremental consumers to Anke Innovation. According to Amazon data, the sales of Anker Nano series related products increased by 20% after 8 days of TNF advertising.

Encore innovative TNF video advertisement screenshot

The brand is broken, why is it "Thursday Football Night"?

After years of development, Anke Innovation has become a brand with global popularity, with its products selling well in 146 countries and regions and over 100 million users worldwide. In order to seek a breakthrough in global brand building, sports marketing with great influence has become an ideal choice for Anke’s innovation. Across the ocean, one-third of Americans (107.4 million people) will watch live sports events in 2025, an increase of 71% over 2021. In many sports events, football is an important way to seize the minds of American consumers, and Thursday Rugby Night (TNF) broadcast by Amazon Prime Video alone is loved by many American audiences. The data shows that TNF got off to a good start in the first season of Amazon Prime Video. The average audience of the game between Los Angeles Lightning and Kansas City Chiefs reached 13 million, setting a new record for the audience of Major League Football (NFL) games at that time. In the 2023 season, the average number of TNF viewers per game reached 11.86 million, a year-on-year increase of 24%. At the same time, the median age of the audience watching TNF on Prime Video is nearly 7 years younger than those watching Major League Football (NFL) on online TV, with higher family income, more devotion to the game and longer watching time. This provides an excellent marketing opportunity for advertisers who are committed to building brand awareness and brand influence among young and high-income people.

According to Anke’s innovation, there are three main reasons for choosing Thursday Football Night (TNF). The first is the huge potential audience base, and the audience are all Prime members with strong consumption power, which helps Anke to innovate and enhance brand awareness; Secondly, the characteristics of audience segmentation are obvious, which helps Anke to innovate and attract young consumers interested in scientific and technological products; Thirdly, TNF itself has a good brand image. By cooperating with well-known sports programs like TNF, it will help Anke Innovation to convey a brand image full of vitality and innovative spirit to users.

After careful evaluation and measurement in the early stage, Anke Innovation put the time of TNF advertising on the game on the evening of December 7, Eastern Time. That night, the Patriots of New England and the Steelers of Pittsburgh had a wonderful and exciting night match. The Patriots led by a score of 21:3, but then the Steelers rose to catch up by 15 points, but they finally regretted losing. This suspenseful game attracted the attention of many fans. During the competition, Anke innovatively used a short advertisement with a sense of science and technology to reach and interact with the fans. In the short film, Anker Nano series charger has become the protagonist. From taking the subway to the office scene, this "fastest charger series created by Anker Innovation for iPhone with USB-C interface" has been deeply implanted in the hearts of many overseas consumers.

At the same time, Anke Innovation and Amazon Advertising have jointly given this creative short film a new interactive form — — By scanning the QR code in the lower left corner of the advertisement, consumers can use smart devices such as mobile phones and tablets in their hands to go directly to the customized landing page created by Anker Innovation in the flagship store of Amazon brand, and get a one-stop understanding of various innovative products of Anker Nano series, and complete a series of operations such as "adding a shopping cart" and "buying now" with just a few clicks, and get a one-stop quality experience from watching to shopping.

By scanning the QR code, consumers can go directly to Anke Innovation Amazon brand flagship store.

Innovation first, building a streaming media eraMarketing closed loop"

With the evolution of digital marketing technology, the form of live streaming TV broadcast has brought new delivery forms and monitoring means to sports events, so that the measurement of marketing value can be rationally analyzed and judged with more comprehensive and detailed data, providing reference for the next marketing activities.

Thursday Rugby Night (TNF) provides advertisers with an innovative audience-based creative delivery scheme. Brands can display differentiated creative advertisements to different segments of the audience according to the dimensions of geography, crowd characteristics and behavioral signals, so as to enhance the relevance of advertisements. Relevant data show that the interactive rate of brand search of TNF advertisers who adopt audience-based creative delivery scheme is 116% higher than that of advertisers who put on linear TV, and at the same time, they also get relatively higher browsing rate and purchase rate of product details pages.

At the same time, Amazon’s all-round measurement solution for advertising gives the brand a more comprehensive and effective insight into the advertising effect and influence. Anke Innovation uses the first-hand insight data of Amazon’s marketing cloud to analyze the key dimensions such as the search volume, the number of visitors to the station, the purchase analysis of the 14-day attribution window and the purchase ratio of new customers, and understand how sports marketing can improve the transformation and sales of products.

With the great influence of TNF advertising and a series of innovative solutions of Amazon advertising, Anke Innovation has greatly improved brand awareness and sales conversion rate. Amazon marketing cloud analysis shows that consumers who have seen Anke’s innovative TNF advertisements and DSP advertisements at the same time have increased the brand search rate and purchase rate of Anke’s innovative brands by 17% and 42% respectively compared with consumers who have only seen their DSP advertisements. In addition, TNF advertising also brings stronger brand effect. In this marketing activity, the purchase rate of consumers who have seen its TNF advertising first and then its search advertising and DSP advertising is 1.32 times that of consumers who have only seen its search advertising and DSP advertising.

During the whole marketing period, Amazon advertising team provided comprehensive support for Anke Innovation from consumer insight to measurement and evaluation. For example, in terms of strategy formulation, Amazon advertising provides in-depth crowd insight reports and effect estimates to help formulate effective marketing strategies and create interactive advertising materials. After the broadcast, Amazon Advertising provided an advertising effect monitoring and evaluation report covering the entire shopping journey of the target audience. At the same time, the advertisement viewing crowd package created according to the actual reach can also help Anke innovate "audience re-marketing", continue to talk with the audience who have watched TNF advertisements in other marketing channels, establish more effective connections, and create a complete sales closed loop.

Go hand in hand to create a new era of China brand going out to sea.

Today, video marketing is becoming a new trend of change. More creative video advertisements are more likely to attract consumers’ attention and promote the transformation of sales. In order to enhance the brand’s creative marketing ability, Amazon Advertising provides a one-stop video advertising solution, including video advertising in Amazon Mall, streaming TV advertising on channels such as Freevee and Twitch, and online video advertising on third-party websites. In 2024, Prime Video’s programs and movies will also contain limited advertisements. In the United States alone, Prime Video advertisements are expected to reach 115 million viewers every month, which provides a new solution for advertisers to shape global brands. In addition to Thursday Night of Rugby (TNF), Prime Video also includes live broadcasts of different kinds of heavyweight sports events from different countries and regions, including American professional women’s basketball league, European Champions League, French Open and Japanese world baseball classic, which provides diversified opportunities for brands to use sports events for marketing.

In the future, Amazon Advertising will continue to support more China enterprises going abroad, enhance the global popularity and goodwill of China brand with more insightful, creative and effective marketing campaigns, and promote China enterprises to build global brands.

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