Hot weather, so that fitness is healthier.

Recently, Beijing citizens participated in water sports on the Liangma River. Xinhua News Agency reporter Xin Li photo

  Since July, the "barbecue mode" has been opened in many places across the country, especially in North China, where the temperature has been high for many days. In this case, if there is no scientific and reasonable method to participate in sports, it is often easy to cause physical damage or even serious consequences.

  To this end, the reporter of Workers’ Daily recently learned about all kinds of accidental injuries and diseases easily caused by sports in high temperature weather by visiting sports medical experts and related industry insiders. Experts in the industry said that taking protective measures, controlling the amount of exercise and replenishing water in time can effectively avoid sports injuries.

  Be careful when exercising at high temperature.

  Recently, the hot weather in Beijing has continued, but many citizens still insist on physical exercise. Ms. Shao, who lives in Chaoyang District, told reporters that she has been insisting on running recently with the idea of "sweating a lot in summer, and fitness can reduce fat faster". However, in the course of running last evening, I experienced symptoms such as vomiting and dizziness, and I once fainted. Finally, with the help of my colleagues, I gradually relieved myself through cold compress.

  In this regard, Wang Dahui, chief physician of the Pediatric Hospital affiliated to Fudan University, told the reporter that the most common disease caused by exercise under high temperature is heatstroke. "In a high temperature environment, the body can’t effectively dissipate heat, which leads to a rapid increase in body temperature and symptoms such as headache, nausea, vomiting and temporary loss of consciousness."

  Wang Da Hui said that what is more serious than general heatstroke is heat spasm and heatstroke. Heat spasm refers to muscle painful spasm caused by high-intensity exercise or exhaustion of physical strength. "There are many factors that cause muscle cramps in athletes, including dehydration, loss of trace elements (such as sodium and potassium), extreme environmental conditions and nervous fatigue." Heat stroke is a serious emergency, characterized by high fever and disturbance of consciousness, which may even lead to death in severe cases.

  In addition, according to Wu Hongliang, a doctor in Shanghai Punan Hospital, exercise at high temperature has certain influence on circulatory system, digestive system and urinary system. "A lot of sweating and the loss of chloride reduce the acidity of gastric juice and easily cause indigestion. Exercise at high temperature can slow down the movement of the small intestine and form other gastrointestinal diseases. "

  In order to avoid the above pathological changes, relevant experts reminded that when exercising at high temperature in summer, we should pay attention to mastering scientific protection and sports rehabilitation methods. If you feel unwell, you should immediately stop exercising and cool down and get rid of heat. If it is serious, you should seek medical advice in time.

  Indoor and outdoor should be distinguished.

  The reporter learned through interviews that with the recent high temperature weather, many fitness enthusiasts prefer to use all kinds of fitness equipment indoors when participating in physical exercise, but some people are still keen on running, cycling and ball games outdoors.

  In this regard, Han Zhen, deputy director of the emergency department of Beijing Friendship Hospital affiliated to Capital Medical University, believes that strenuous exercise should be avoided as much as possible at noon when outdoors at high temperature, and certain sun protection measures are needed during exercise. "When the outdoor temperature exceeds 35℃, especially when the humidity is high, it is necessary to avoid long-term strenuous exercise, such as long-distance running and football. When the sun is particularly strong, you should also reduce outdoor exercise and try to avoid direct sunlight on your head. It is best to exercise outdoors in the early morning or evening when the weather is cool. "

  Wang Dahui told reporters that the outdoor exercise temperature is higher, and people are more alert to the changes in their bodies, but it is often easy to ignore when exercising indoors. Indoor fitness should pay attention to the temperature and humidity of the air conditioner, which is generally recommended to be between 22 and 24 degrees Celsius, and maintain appropriate humidity to provide a comfortable exercise environment. "If the temperature is too low, once you enter the outdoor high-temperature environment after exercise, it is easy to produce diseases such as colds and dysentery. In an air-conditioned room, it is necessary to ensure good indoor air circulation. You can increase air flow by opening windows or using fans. "

  Guo Yong, the physical fitness coach of the national winter sports team, suggested that in hot weather, you can choose some low-intensity exercise methods, such as walking, aerobics, yoga, etc., to reduce physical consumption. "Under high temperature, indoor projects can be considered more, but we must avoid too low room temperature and too high exercise intensity."

  Scientific fitness has a coup

  Facing the contradiction between hot weather and physical exercise, is there any more scientific and reasonable fitness method and guidance that can not only achieve fitness effect, but also effectively avoid the sports risks brought by high temperature? The answer is yes.

  Wu Peng, deputy director of Arthroscopy and Sports Medicine Center of Shanghai Tenth People’s Hospital, believes that in order to achieve scientific fitness at high temperature, special attention should be paid to the following aspects: properly adjusting exercise intensity to avoid overwork; Sports clothes and shoes and socks with good air permeability, sweat absorption and quick drying should be selected so that the body can better dissipate heat and sweat; Exercise in high temperature weather should be fully hydrated, especially salt and electrolyte; Take regular rest during exercise to avoid overwork; Don’t eat cold drinks, drink iced drinks or take a cold bath immediately after exercise.

  Wu Peng also reminded bodybuilders that antipyretics such as acetaminophen and ibuprofen are ineffective for patients with heatstroke, and they may aggravate liver damage or cause kidney damage and gastrointestinal bleeding, so these drugs are not recommended.

  Li Liang, an associate researcher at the National Physical Fitness and Scientific Fitness Research Center of the Institute of Physical Education of the State General Administration of Sport, said in an interview that the most important thing in high-temperature weather is to reasonably choose sports events, time and equipment, and make corresponding adjustments according to personal physical fitness and environmental conditions. "Especially for people with heart disease and hypertension, fitness activities should be carried out reasonably and moderately under the guidance of experts."

"Family Fitness" is becoming a typical sports scene. Did "Cloud Fitness" punch in today?

  During the COVID-19 epidemic, fitness software helped people meet their fitness needs at home, and many sports events were also conducted online. The picture shows that at the opening ceremony of an online marathon held in Shijiazhuang, Hebei Province in 2020, the fitness coach led the contestants to warm up before the game through live broadcast equipment. Participants can use any APPlication (app) that records running data to complete the race and upload screenshots of the results. Photo by Zhang Xiaofeng (Xinhua News Agency)

  During the epidemic in COVID-19, going to the gym and outdoor sports were blocked, "family fitness" became a typical sports scene, and the use of sports apps became the norm. New sports industry models such as live fitness, online training, online competitions and online sales were widely welcomed, becoming new sports fashions and showing strong consumption potential. "Cloud Fitness" has brought different consumption feelings to consumers.

  Open the familiar sports software, and you will find that some people have just finished riding outdoors, some people have just finished running 15 kilometers, and some people have just finished a fitness course, such as vest line, abdominal muscles, slimming and fat reduction & HELIP; … Today, besides eating, drinking and beautifying, more and more people choose fitness.

  During the epidemic in COVID-19, people who love sports still don’t forget to punch in for fitness because they can’t go to gyms and sports fields. This has ignited "cloud fitness" and sports apps have brought people different consumption feelings.

  "Compared with my peers, colleagues and friends around me, I still spend a lot on fitness." Ms. Li often shares her sports experience in her circle of friends. She said that there are also some people in the circle of friends who specialize in fitness-related work. "They are very professional, and I can’t compare with them, mainly buying equipment, courses, etc., and practicing with them."

  "Age is a mystery and body is invincible" has always been the goal pursued by many fitness enthusiasts. Ms. Li is no exception.

  Before, Ms. Li liked to practice in the gym. She just signed up for dance classes and bought fitness classes. Due to the epidemic, she began to practice at home, bought sports courses suitable for her on some sports apps, and started a lot of fitness equipment, such as dumbbells and bicycles.

  "Relatively speaking, the ratio of money spent on courses and equipment is about 4: 6." Ms. Li said.

  In 2020, the epidemic situation will accelerate the development of new models and formats of sports industry. New models of sports industry, such as live fitness, online training, online games and online sales, have developed strongly and become new sports fashions, showing strong consumption potential.

  Look at two reports: the annual sports report of "2020Keep Big Data Inventory" released by sports technology company Keep shows that more than 56.5 million users have joined the ranks of home sports during related activities; The "Research Report on Mass Fitness Behavior and Consumption in 2020" issued by China Sporting Goods Industry Federation pointed out that family fitness is becoming a typical sports scene, accounting for 37%; In the past year, the proportion of spending on sports and related aspects reached 96%, and the per capita consumption exceeded 4,000 yuan; The epidemic situation in COVID-19 forced the public to strengthen their awareness of fitness in an all-round way. During the epidemic period, the participation rate of fitness reached 93%, the consumption rate of sporting goods reached 65%, and the average consumption amount was 1972 yuan.

  The report also shows that in the physical consumption category of sports, the purchase rate of sports shoes and clothing is 74%, the purchase rate of sports equipment is 44%, and the overall consumption rate of sports services is 63%, showing the characteristics of consumption upgrading.

  It is understood that three home fitness activities and competitions jointly organized by the General Administration of Sports and China Sports Industry Group in Tik Tok, Aauto Quicker and other platforms have been broadcasted more than 4 billion times. During the COVID-19 epidemic, China Athletics Association held 368 online running and home track and field activities, with more than 50 million online participants and nearly 500 million online visitors.

  For online fitness training courses, different consumers have different requirements and concerns. For example, for video courses, Ms. Li thinks that it is "flexible and inflexible". "The flexibility of such courses is that you can control the exercise time yourself. When you want to practice, you can just click on the video; But the inflexibility is that you can’t interact with the coach, and you can’t correct your actions in time. "

  In response to the new demands of consumers, many fitness software aimed at the "home fitness" scene and launched a membership system and personalized customization plan. Users can watch the intensive videos and courses guided by professional coaches, and at the same time get the intelligent training plan of personal tailor, thus further meeting the refined needs of the family fitness crowd.

  Consumers have noticed that with the development of fitness courses, compared with the traditional fitness card, the current fitness courses are more diverse, the strength of preferential packages is greater, and the "stickiness" of sports software is increasing.

  "Vigorously develop intelligent sports and cultivate new sports consumption formats such as online fitness". On September 21, 2020, the General Office of the State Council issued the Opinions on Accelerating the Development of New Consumption with New Forms and Models, which gave clear policy support to the intelligent sports industry.

  Statistics show that in recent years, the development of sports fitness and leisure activities has maintained a high growth rate, and the current price growth rate of added value has reached 74.4%. Combined with the development direction of sports industry during the 14 th Five-Year Plan period, the intelligent sports industry has broad prospects. "National Fitness+Technology" has become a market growth point and breakthrough, and the use of sports apps has become the norm, with a utilization rate of 75%.

  At the 2020 annual sports business summit held online not long ago, Liu Fumin, director of the Economic Department of the State Sports General Administration, delivered a speech, pointing out that it is necessary to fully rely on new technologies such as 5G, Internet of Things, big data and artificial intelligence to empower the sports industry, improve the big data of the sports industry, accelerate the expansion of online sports consumption, and make smart sports an important driving force for the development of the sports industry.

  According to Liu Fumin, in 2020, about 16 provinces and related cities organized and distributed sports vouchers, with financial investment exceeding 900 million yuan, more than 5,000 market participants, and sports consumption exceeding 11 million people, which boosted sports consumption by nearly 10 billion yuan. The 40 national sports consumption pilot cities will also bring more development opportunities and market space for the intelligent sports industry through sports consumption model innovation and product innovation.

  Experts believe that although the epidemic has hit the sports industry hard, the development prospect of the sports industry during the 14 th Five-Year Plan period is still bright. With the promotion and optimization of sports consumption scenes and the promotion of sports digitalization and intelligence, the growth potential of residents’ sports consumption will be further released.

Diet, games and sleep can improve memory.

With the growth of age, the body’s memory will become worse and worse. At the level of neurons, what happened in our brains to make us forget the past? In modern life, the pace of people’s life is getting faster and faster, and many people try to enhance their memory in various ways. So in what way can we enhance our memory? Here’s how to enhance your memory.

Diet helps improve memory.

Some foods have the title of "brain food". Take astaxanthin, a substance existing in food, as an example. They are abundant in fish and shrimps and crabs. Astaxanthin, as a carotenoid, has antioxidant effect, and it is considered to have the strongest antioxidant activity among carotenoids. It can enter the human brain and directly act on nerve cells. At the same time, astaxanthin can also protect nerves. Therefore, eating this kind of food regularly will greatly improve memory.

Besides, Nanfang Daily also lists some foods that people can easily get to improve their memory, including fish, milk, millet, eggs, peanuts, corn and day lily, all of which contain elements to improve their memory.

(Source: Nanfang Daily)

Games enhance memory

According to Life Times, playing some smart phone games that use physical knowledge, such as "cutting rope magic" and "angry birds", can improve attention and avoid being distracted when remembering things. And in the course of the task, it can also exercise the adaptability of players. During the whole game, there are also some games involving planning and adjusting strategies, such as "Plants vs Zombies", which can also improve memory.

(Source: Xinhuanet)

Xinhuanet once reported that British researchers can train players with "brain tonic training" through an experiment, which can effectively help improve unhealthy eating habits. The game developed by Cambridge University helps to improve the memory of schizophrenic patients. It can be said that games have great potential in improving human brain memory.

If you want to remember well, sleep is indispensable.

Xinhuanet Zeng Dengwen said that sleep helps to improve memory. Nicholas Dimay, a British psychologist, said in the magazine "Cerebral Cortex" that memorizing things before going to bed is more profound. In a set of comparative experiments, some volunteers recited words before going to bed, while others recited them 12 hours after staying awake. Volunteers who recite words before going to bed remember them better. This is mainly because of the role of hippocampus in human brain. The hippocampus is mainly responsible for memory. During sleep, new memories are "unsealed" and constantly "played back" in the hippocampus, so people will remember this part very clearly after waking up.

Therefore, there must be scientific methods to improve memory, instead of blindly believing in advertisements. Some of the above methods, I hope to bring help to your study and life. (Zhang Anjian)

This paper is scientifically checked by Zhou Hongzhi, a professor at the School of Applied Mathematics and Physics of Beijing University of Technology.

Xiaomi has obtained patents for folding screen components and electronic equipment, and the patented technology can improve the folding reliability of the display screen.

  On March 21, 2024, according to the announcement of China National Intellectual Property Administration, Beijing Xiaomi Mobile Software Co., Ltd. obtained a patent named "Folding Screen Components and Electronic Equipment", with the authorization announcement number of CN220627327U, and the application date was July 2023.

  Patent abstract shows that the utility model discloses a folding screen assembly and electronic equipment. The folding screen assembly comprises a display screen, a first magnetic attraction piece and a second magnetic attraction piece. The display screen comprises a first folding part and a second folding part, and the first folding part can rotate between an unfolded position and a folded position relative to the second folding part. At the folded position, the first avoiding groove is located at one side of the first folding part away from the second folding part. At the folded position, The first magnetic attraction piece is arranged on the side of the first folding part away from the second folding part, at least part of the first magnetic attraction piece fits in the first avoidance groove, and the second magnetic attraction piece is arranged on the side of the second folding part away from the first folding part and is magnetically connected with the first magnetic attraction piece. The folding screen assembly provided by the utility model has the advantage of high folding reliability of the display screen.

Phoenix Home Entertainment Guide ④ | French Film: The so-called BIGBANG can make you rational.

The epidemic has been repeated, and home has become the key word and status of many netizens. Between square inches, what we can do may only be to open the space of the spiritual world.

Fenghuang net entertainmentInvited Phoenix index experts and big V authors to present home entertainment guides for everyone, including movies, dramas, documentaries, etc., covering China and foreign countries, from the golden age of silent films to today.

Each guide has a strong personality and recommends people to share their aesthetics, memories and life wisdom, hoping to bring a little color to netizens’ home time.

Here’s a quote from the expert competitor of Phoenix. com Index: For some people, it seems as if they have to use film and television to kill the seemingly inexhaustible time. But I want to bless everyone who is keen on film and television. Maybe you’ll have more time. When you get together with other people’s memories, you will also have more memories.

Presenter: French film (senior film media person, the first director and editor-in-chief of the company)

 

The first cow2019

 

The first unpopular film I saw in the first year of the epidemic has never been visited. A pair of butch cassidy and the sundance kid with zero force value almost cried for me in the middle of the night. When I first started to work in the second half of 2008, I wrote a new European and American film in a film magazine, and got a Wendy and Lucy, which was not written by anyone. It was only half a page long, but from then on, I began to pay attention to Kelly Lecat, which was very simple and dignified, and I especially liked it. Later, I thought that Mick’s Shortcut was going to peak, but it didn’t, and it never caught fire. She really likes the 19th century, the beginning of all original sins of capital and the embryonic form of all class barriers. This time, it’s even more natural. Even if it’s not a social film, it’s no better to just watch movies. That’s the emotion that should have existed before the first year of the epidemic, and then we can’t get it anymore.

 

The original diamond2019

 

Seriously underestimated, the film of the destruction department before the first year of the epidemic. When I entered the last scene, I realized that it could be seen as the peak film of PTA. It may upset you at first, as if you were so upset about the current world, but as the trajectory of the characters gradually collapses, you will be quiet, because the characters in the movie are crazy to the end, and the BIGBANG triggered by them can restore your rationality. After the outbreak began, we can no longer see this level of emotional film.

 

City dream2019

 

This is the ultimate political film. What I saw was a bottoming out of the lowest level of insecurity, a appeasement policy divided by a family, and a comeback of the circuitous strategy of a violent organization. Grandparents can turn over the pages, and parents can win them over. "We don’t want him to be moved, but to obey!" "City Dream" is an old-fashioned dream directed by Chen Weijun.

 

Verb displacement2001

 

There aren’t any movies on the market recently, but there are some movies, which are not good, such as Punch Mom. A little wronged, then I have to recommend the first film directed by Tang Xiaobai, Verb Metamorphosis, which refuses to look back. After that summer, young people have entered into extreme depression, and the commercial wave will soon serve as a fig leaf, but where can we find our lost confidence? How similar this loss is to the present world and China. Verbs are displaced and never return.

 

Love poem2020

 

The FIRST Film Festival in 2020 is the best, and it is also the best independent film in recent years. The dramatic creativity and formal imagination are conspicuous, and the heroine’s expressive force is amazing. I always believed in such a couple, but I couldn’t find any evidence on the image, and then this one came. Although it is about both sexes, it is too biased towards men, almost 90%, which may be unfriendly to female audiences, but this is evidence. Moreover, this kind of evidence has not been covered up by form, and it has been maintained successfully. To sum up, you won’t sympathize with them, but they do make the world complete.

 

The man captured by light2019

 

On the eve of the epidemic, the top ten wrongs in Chinese films were forgotten by the other nine. This is a film that is particularly easy to be tried, tortured and taken away, because it looks at all the bad things, but the result is peaceful; It asks many skillful and grand questions, but all of them don’t answer; It makes waves, but everyone should eat, wash and sleep after all. So the love philosophy of this film is that if two people want to be long-lasting, it has nothing to do with love at all. What you believe is not love, but "what is love", which is a variable. If there is a unique standard, then you have to follow it, and the standardized measure of love is inherently reactionary, and people have not evolved to that point. Inaction and metaphysics are the skills that movies should have. Speaking of white light, it must be done by teacher Tian Zhuangzhuang, an old captain who is staring at time and space. He should add a line. Look, it’s your light. Go after it (only teacher Song Chunli can get people back). I suspect that the vanishing person is experiencing a more horrible scene. Maybe he was crushed to death by Six Dimensions and then he was crushed to death by a freak. I still miss the pain in the world. I am used to climbing the ladder from the pain in the world.

 

Paddington Bear 22017

 

Do I have too much negative energy? Then recommend a positive energy that I can believe. That’s every frame of Paddington Bear 2. This is a genius that can make wes anderson somewhat career crisis! This is an excellent substitute for being locked at home and not being able to buy antidepressants.

 

The rickety world2016

 

There’s nothing to say. Yu Xiuhua is married. Best wishes!

 

Happy lazaro2018

 

Let’s talk about the positive energy in a sad movie. Can we be honest? It absolutely blew Hirokazu Koreeda’s The Thieves’ Family in Cannes that year, making the latter even a little hypocritical. It’s the kind that you can only see at the last moment of your life and find that you have always been with pure goodness. It is also criticized, even crying to death, but you will never be so depressed, or that depression is just a mask of comfort, and suffering is the icing on the candy.

 

I made this house.2018

 

I remember the nano-scale all-round despair I saw before the epidemic. It is quite powerful, and it can form a complete world together with Happy lazaro. I found that this bastard director became smarter after curing his depression. He realized that the most carefree life is to let everyone go back to hell, and hell is their hometown. Don’t be a disgusting paradise dream.


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May Day holiday "explosive" travel is coming! Ticket prices have increased significantly.

  The May Day "explosive" outing is coming! The number of single-day air tickets booked on a platform has reached a new high of nearly 16 years.

  Zhongxin Jingwei client April 21 ST (Zhang Yanzheng) "I am used to the cabbage price ticket during the epidemic. I recently searched the ticket during the May Day holiday, and I decided to lie flat." Many netizens reported on social media that the ticket price increased significantly during the May Day holiday this year, and some flights were still difficult to grab.

  How hot is the May Day Golden Week tour?Judging from the booking of air tickets on Ctrip, Qunar.com and Tongcheng, at present, the economy class of some flights on May 1st has been sold out. Ctrip platform predicts that the number of tourists on May 1st this year is expected to break through the May 1st level in 2019 and reach a new high of 200 million.

  G: I regret not booking the plane ticket earlier.

  "The May Day holiday lasts for five days. My friends and I plan to go to Chengdu to punch in Kuanzhai Lane. When we look at the ticket price, it seems that we are back before the epidemic." Ms. Wang from Beijing told the Zhongxin Jingwei client that the round-trip air ticket from Beijing she booked recently was 3,200 RMB, while another friend booked the air ticket one month in advance, and the same round-trip air ticket only cost more than 1,500 RMB. "I really regret that I didn’t book the plane ticket early, otherwise I could save the hotel money for one night."

  Ms. Wu from Zhengzhou, Henan Province, also said that the round-trip air ticket to visit relatives in Shenzhen during the May Day holiday last year was less than that in 800 yuan, while the round-trip air ticket during the May Day holiday this year was as high as 2,600 yuan. "In order to save some money on air tickets, I’m going to take a vacation a few days in advance and come back on May 7, so I can save more than 1,400 yuan."

  On social platforms, many netizens also said that the air tickets increased significantly during the May Day holiday this year, and even some netizens bought tickets for the National Day in advance.

  @ Grey Walnut Peach: The round-trip air ticket from Chengdu to Sanya rose to more than 4,000 yuan during the May Day holiday, which is too exaggerated. Fortunately, I bought it early.

  @ 京京京京京: Airline: How much you lost before, how much you have to earn now.

  @ Eiko Rene: After a small holiday in Qingming, people are crowded and scared!

  @ainizyy: I bought all the tickets for National Day, just for fear of price increase.

  Ctrip reports data disclosure,During May 1 this year, the volume of air ticket orders has surpassed the level of the same period in 2019, with an increase of 23%.In terms of fares, the average fare of economy class on May 1 ticket is 1,021 yuan, exceeding the average price in the same period in 2019. According to the data of Qunar.com, the booking volume of air tickets for the May Day holiday this year has greatly exceeded the same period in 2019, which is more than 25 times higher than the same period in 2020. The average payment price of air tickets is 924 yuan, which is more than 20% higher than that in 2019. On April 30th and May 1st, some flights from Beijing to Sanya were sold out in economy class, and only 10,000 yuan of business class was on sale.

  On April 20th, Lan Xiang, Dean of Qunar Big Data Research Institute, said that since April, the booking volume of domestic routes has soared. Last week, the number of single-day ticket bookings on the platform reached a new high in 16 years since the company was founded. The popularity of May 1 train tickets further promoted the growth of ticket sales, and the daily ticket volume increased by over 30% compared with 2019.

  Lan Xiang said that although many tourists visited relatives and traveled during the just-concluded Qingming holiday, due to the length of the holiday, most passengers still chose to travel during the May Day holiday.

  However, many passengers choose to travel at the wrong peak, which also leads to the emergence of new travel peaks. Where to go data disclosure, from April 28th, the number of passengers traveling by air increased significantly, until April 30th, when the number of passengers traveling that day reached its peak, even exceeding May 1st — — The number of passengers traveling on the first day of the holiday.

  According to the big data of air tickets for the same journey, the booking of May Day air tickets as of mid-April shows that there is a strong demand for domestic civil aviation travel from April 30 to May 5, and the average air ticket price is around 800 yuan (excluding airport construction fees and fuel costs). Among them, the average air ticket price in the last two days of the holiday will exceed that in 1000 yuan, exceeding the level of the same period in 2019 and 2020.

  Fang Zeqian, an industry analyst at Ctrip Research Institute, said that with the effective control of the domestic epidemic, the attitude of government departments to continuously liberalize travel restrictions and encourage and promote the development of tourism, the upcoming May Day holiday is expected to usher in an "explosive trip", and the long-lost "conformity" will return again! Ctrip’s current May 1 air tickets, hotels, tickets and car rental orders have increased significantly by 23%, 43%, 114% and 126% respectively compared with the same period in 2019. The number of May 1 tourists this year is expected to exceed the May 1 level in 2019 and reach a new high of 200 million.

  Shang Kejia, deputy director of the Transportation Department of the Civil Aviation Administration, mentioned on April 16 that from the perspective of air ticket booking, it can be said that "the volume and price have risen together", which is obviously higher than the Qingming small holiday just passed, and it is also expected to be higher than the May Day holiday in 2019. The growth rate of long-distance travelers is relatively large. From the peak travel time, except for the first and last days of the holiday, namely April 30th, May 1st and May 5th, there is also a relatively concentrated return passenger flow on May 9th.

  Spring is coming for airlines?

  It is worth mentioning that, since the outbreak of COVID-19 in early 2020, domestic air tickets of airlines have repeatedly appeared "cabbage price", and the discount once reached 0.2 fold, and the fares of some domestic routes were less than 100 yuan. For example, on March 10th, 2020, the lowest fare for flights from Shenzhen to Chongqing was only 49 yuan, which was 0.4 fold of the full price.

  According to the statistics of Sino-Singapore Jingwei client, in 2020, the three major state-owned airlines, Air China, China Southern Airlines and China Eastern Airlines, suffered a total loss of 37.082 billion yuan, with a daily loss of about 101 million yuan. Among them, China Southern achieved revenue of 92.561 billion yuan, a year-on-year decrease of 40.02%; Air China achieved a year-on-year decrease in revenue of 48.96%; China Eastern Airlines decreased by 51.48% year on year.

  In terms of share price, the three major state-owned airlines all hit the lowest share price in the past five years last year. Air China once fell to 6.31 yuan/share in March 2020, down 34.88% from 9.69 yuan/share at the end of 2019; China Southern Airlines once fell to 4.95 yuan/share in May 2020; China Eastern Airlines fell to its lowest share price in March last year, with a price of 4.01 yuan per share.

  With the gradual control of the epidemic, the performance of the airline company began to improve. Recently, Bao Yi, deputy director of the Development Planning Department of the Civil Aviation Administration, said at a news conference that in the first quarter of this year, airlines still suffered losses, but the degree of losses narrowed compared with the same period of last year.

  Bao Yi introduced that in the first quarter, the accumulated operating income of airlines was 87.88 billion yuan, down 1.1% year-on-year, and the accumulated loss was 30.05 billion yuan, down 4.58 billion yuan year-on-year. From the monthly data, the loss was 10.48 billion yuan in January, 11.61 billion yuan in February and 7.96 billion yuan in March.

  It should be pointed out that,The share prices of major airlines secretly hit a new high in the past six months.. As of the close of April 20th, Air China quoted 9.28 yuan per share, which was 24.89% higher than the low of 6.97 yuan per share on January 25th this year. China Southern Airlines quoted 6.92 yuan per share, up 25.36% from the low point; China Eastern Airlines quoted 5.75 yuan per share, up 29.8% from the low point.

  Everbright Securities pointed out in the analysis of the research report,In March, domestic aviation demand recovered rapidly. The passenger traffic of some airlines and airports has exceeded the level of the same period in 19 years. The volume and price of May 1 ticket bookings have risen, which is significantly higher than that of the Qingming holiday, and it is expected to exceed the level of May 1 holiday in 2019. The trend of centralized release of domestic aviation demand is clear.; Overseas travel restrictions are expected to be liberalized one after another, and overseas aviation demand will enter the recovery channel. (Zhongxin Jingwei APP)

The world is so big and I have a Shanghai.

Teacher Li often praises the barbecue shop on the roadside.

I admit that I was attracted by the forwarding words in my colleague Teacher Y’s circle of friends, so I clicked on the link "Actor Li Liqun sent a video in Pudong, calling on everyone to unite against the epidemic".

Now living in Pudong New Area, Li Liqun, an old drama teacher, is a frequent visitor to Tik Tok. He often shows his life scenes as a novice "Uncle Shanghai". For example, my colleague was recommended by Li Liqun to plant grass in the barbecue shop. Li Liqun in the video, I hope everyone will cooperate with the government’s epidemic prevention work and not be a "black sheep". It’s very honest and brief, but it doesn’t seem to play the role of "Wang Wei". It’s more like the performance of countless Shanghai uncles. Although it’s hard to avoid being unwilling in my heart, I still obey the overall situation rationally.

Actor Li Liqun sent a video in Pudong, calling on everyone to unite against the epidemic.

After that, I clicked on a video forwarded by a friend who lives in Minhang District, "Actor wuyue cheers for his hometown Minhang and the frontline staff against the epidemic". Wuyue, a Shanghai-born actor, said, "The sudden epidemic has messed up our lives and made a person who is away from home particularly concerned. I hope that my favorite Shanghai, Minhang and my parents can survive the epidemic safely. "

In the video, wuyue’s plain face is facing the sky, the indoor light is a little dim, and the picture quality is a little slag, which completely loses the exquisiteness of the big star in the previous movie "Love Myth". However, it is this prickly picture texture that touches a certain place in my heart: wuyue is no longer a star. She is just an ordinary citizen living in Minhang District. She really has parents in Shanghai, and her parents are really undergoing the current test like us. The "caring" she said in the video is not a line, just like when I connected with my parents who were locked up in another community, although she didn’t say the word "caring".

Screenshot of wuyue cheering for his hometown Minhang.

Wuyue is cheering for Shanghai because she is from Shanghai; She is cheering for Minhang, because her home is in Minhang. Just like my friend forwarded this video because she really lives in Minhang.

Ma Yili, another Shanghai-born star, also cheered for Shanghai on the video. "I have relatives who are medical workers. I have been on the front line day and night these two days." She also said that her children have been taking classes online. A few words fill the Shanghai people’s sense of bringing in.

Li Liqun in Pudong, wuyue in Minhang, and Ma Yili in Xuhui are call calling for Shanghai. They are not far away from Shanghai. They are originally part of Shanghai, but the rough self-portrait quality constitutes the real presence.

Shanghai is not an abstract big Shanghai, but a concrete street, community and life circle belonging to concrete people. In the eyes of Shanghai residents, Shanghai is no longer the magic capital full of envy or curiosity in other people’s eyes. It is your favorite barbecue shop on the street, the fireworks of fried dough sticks and soy milk in the morning, the shade of phoenix trees that you will encounter when you go out in summer, or the hearty sound brought to you by the dozens of kilometers of plastic runway in Binjiang.

We often say "Shanghai is my home" and "Pudong is my home". If we break it down, we can also say "XX Street is my home" and "XX Community is my home", which are all my homes.

At this special moment, you can feel the sense of belonging in the community and streets more and more, which is the granularity of Shanghai identity.

Neighbors who are usually "unfamiliar" and have been nodding acquaintances for several years have become "close contacts" in life because of the closure of the community. The community has become an imaginary community of so many people: doing nucleic acids together, volunteering together, buying food together, looking forward to clearing it together, and waiting for the unblocking together.

I grabbed the vegetable bag under the order and gave a handful of green onions and a box of tomatoes to Zhang Apo, who lives alone. Please come home for dinner when you see that the children downstairs are unattended in online classes. Don’t forget to knock on the opposite door when you receive the news of going downstairs to do nucleic acid; Express delivery on the iron shelf at the entrance of the community, take the initiative to sign up as a volunteer; The group in the community shouted "XX medicine, who has inventory?" , you get a series of responses one after another … Help each other, unite as one, is a familiar word, but it shows the wonderful place of these words at this time.

Shanghai is experiencing an unprecedented test, and everyone in Shanghai hopes that this haze will disappear soon. Therefore, we must "work together to protect our homeland and our city".

There are so many people in this world, so lucky, I have a us. The world is so big, and I have a Shanghai. Because of love, I will cherish it, and because of love, I am willing to fight for it. Defending Pudong, Minhang and Xuhui … Defending Shanghai is nothing more than guarding your own home.

Poster design whitewater

Good news! Personal mobile phones and "brushing your face" at home can all withdraw the provident fund!

  Cctv news: You can complete the provident fund withdrawal business online with your personal ID card; If you don’t leave home and brush your face at home, you can wait for the money to arrive, and you can also withdraw the provident fund to pay the rent … … Recently, many places in China have issued a new policy of withdrawing provident funds, which is related to everyone’s wallet. Come and learn more about it!

  Beijing

  Individuals can directly withdraw provident fund by mobile phone.

  From 0: 00 on April 23rd to 24: 00 on May 9th, Beijing Provident Fund Management Center will upgrade its system. During the upgrade period, the deposit and withdrawal of provident fund will be suspended. After the system upgrade, the public canCheck the balance and loans of personal provident fund through the "Beijing Provident Fund" APP, Alipay Life Number and WeChat WeChat official account "Beijing Provident Fund".

  Before the end of this year,The above-mentioned client or WeChat official account can realize functions such as personal provident fund withdrawal.. In the future, the withdrawal of provident fund does not need to be handled by the unit manager, but can be handled directly by individuals. In addition, after the opening of personal online business, houses purchased in Beijing and traded through the online signing system of the Housing Construction Committee can complete the provident fund withdrawal business online with their personal ID cards without submitting other certificates or materials.

  Zhejiang(Province)

  You can withdraw the provident fund by "brushing your face" and "zero" materials at home.

  "Sitting at home and brushing your face, you can wait for the money to arrive." According to the news of Zhejiang Provincial Provident Fund Center, as long as the employees who have paid the provident fund in Zhejiang provincial units can now "brush their faces" to handle businesses such as no-house withdrawal, retirement withdrawal, and the city’s own purchase of housing to withdraw the provident fund. You don’t have to run once, and you don’t have to bring any materials, which is the first in the country.

  The specific operation is: in"Alipay" selects "City Service", click in turn."Provident Fund-Provident Fund Query and Extraction-Zhejiang Provincial Unit Provident Fund", and then "Brush Your Face". After a few minutes of operation, you can wait for the provident fund to arrive.

  Jiangsu Nantong

  No "withdrawal slip" will be required for provident fund withdrawal.

  On the 3 rd, Nantong City Housing Provident Fund Management Center of Jiangsu Province issued a notice. Since April 1, 2018, employees in Nantong City have handled the housing provident fund withdrawal business.It is no longer necessary to provide the Application for Withdrawal of Housing Provident Fund (i.e. "Withdrawal Form of Provident Fund")., other extraction conditions remain unchanged.

  Shanghai

  You can withdraw the provident fund to pay the rent "without leaving home"

  Recently, the Shanghai Housing Provident Fund Management Committee issued a notice saying that since October 1, 2018 (inclusive), employees can only withdraw the housing provident fund to pay the rent after filing online through the housing rental public service platform.The monthly withdrawal amount of each household (including single family) shall not exceed the actual rent expenditure of the month., the maximum monthly withdrawal limit is raised to 3000 yuan.

   Harbin

  Will automatically withdraw the provident fund to repay the loan on a monthly basis.

  Recently, Harbin Housing Provident Fund Management Center officially launched "Harbin Housing Commercial Loan" and "Harbin Industry (provincial, agricultural reclamation, electric power, railway) sub-center housing provident fund loan" to automatically withdraw the provident fund to repay the loan on a monthly basis. At this stage, data docking and system testing are underway. At that time, the employees who pay the housing provident fund in Harbin only need to sign the Agreement on Monthly Withdrawal of Housing Provident Fund, and there will be no need to go to the window to go back and forth to withdraw the provident fund and repay the housing loan.The provident fund center directly transfers the extracted provident fund to the repayment card (discount) of the employee bank on a monthly basis through the business system for repayment of loans.

Fashion Intelligence | Rolex’s market share exceeds 30%, and Belle Fashion went to Hong Kong for IPO.

Rolex’s market share exceeds 30%

1.24 million watches, 10.1 billion Swiss francs in revenue, Rolex handed over the best performance in history last year.

Morgan Stanley and LuxeConsult, a Swiss consulting firm, recently released an annual report on the watch industry, showing that Rolex, the king of watches, achieved a revenue of 10.1 billion Swiss francs last year, breaking through the 10 billion mark for the first time, accounting for slightly more than 30% of the retail market share. Cartier, owned by Richemont Group, and Omega, owned by Swatch Group, occupy the second and third places in the ranking with 3.1 billion Swiss francs and 2.6 billion Swiss francs respectively.

In this report, analysts said that Rolex’s sales "exceed the combined sales of Cartier, Omega, Audemars Piguet, Patek Philippe and Richard Mille".

At present, independent brands occupy a dominant position in the watch industry, while the share of listed groups is limited. According to Morgan Stanley’s data, affected by Rolex’s dominance, the market shares of Swatch, LVMH and Richemont all declined in different degrees in 2023, and currently account for 19.4%, 18.7% and 5.8% of the total retail sales respectively.

Luxury giants are also continuing to increase their watch business. In February last year, LVMH announced that it would restart the Swiss watch brand Daniel Roth to operate as an independent brand. At the beginning of this year, the group reorganized its watch and jewelry department and appointed Frederic Arnault, the fourth son of Bernard Arnault, the head of the group, as the department leader.

7 years after delisting, Belle Fashion went to Hong Kong for IPO.

Seven years after privatization and delisting, the largest fashion shoe company in China has returned to the capital market.

Recently, Belle Fashion Group officially submitted its listing application on the Hong Kong Stock Exchange. According to the prospectus, in the nine months ended November 30, 2023, Belle Fashion achieved revenue of 16.1 billion yuan, with a net profit margin of 12.8%, which was the highest level during the track record period.

Belle Fashion is the largest fashion footwear company in China at present, with 19 core brands, including women’s shoes, men’s shoes, children’s shoes, clothing and accessories, covering different orientations from mass to high-end and diverse styles. In addition to enriching the brand matrix, Belle Fashion is constantly expanding its sales channels. In the first three quarters of last year, the proportion of brand online channel revenue reached about 28%, while before privatization, this proportion was less than 7%.

It is worth noting that in March, 2022, Belle Fashion submitted the IPO declaration of Hong Kong stocks, but it ended in failure.

The history of Belle Fashion can be traced back to the 1970s, when Deng Yao, a famous shoe designer in Hong Kong, founded Belle International, whose main business includes Belle Fashion related business and sports shoes and clothing retail business. In 2007, Belle International landed on the Hong Kong Stock Exchange. In July 2017, the consortium including Gaochun Capital completed the privatization of Belle International.

After 7 years of precipitation, it is worth paying attention to what possibilities Belle Fashion will have in the future.

Hermes continues to expand its business in Asia

Asia is still the "backbone" of the luxury goods market.

Recently, Hermes is expanding its retail business in the Asian market, opening a new store in Tokyo, Japan, and renovating its old store in Kuala Lumpur, Malaysia. Up to now, Hermes has about 40 stores in Japan and 3 stores in Malaysia.

The new Tokyo store is still designed by RDAI, a French architectural design company, and is located in Mabaishan, which is a two-story independent store. Hermes store in The Gardens Mall, Kuala Lumpur, Malaysia, reopened after renovation and expansion ten years after its first opening.

In the background of the cold luxury goods industry, Hermes still recorded brilliant sales performance. Last year, the group’s comprehensive revenue reached 13.4 billion euros, an increase of 21% at a fixed exchange rate. The net profit reached 4.3 billion euros, up 28% year-on-year, faster than the three luxury goods groups, namely LVMH, Kaiyun and Lifeng. Among them, the growth rate in Asia reached 19%, while Japan maintained sustained and steady growth, with a year-on-year increase of 26%.

According to the latest luxury market research report jointly released by Bain Consulting and Italian luxury manufacturers’ industry association, the Asian market led the growth pace of luxury market in 2023. Hermes chose to continue to exert its strength in the Asian market, which is precisely because of the consumption vitality in the region.

Miu Miu’s growth rate is bright

In 2023, when the luxury goods industry was striving for stability, MiuMiu came out with a rare growth curve.

On March 7th, the Italian luxury goods group Prada released its financial year 2023 performance report. Thanks to the high market demand for Prada and Miu Miu, its net revenue increased by 13% year-on-year to 4.7 billion euros, and its retail sales increased by 17% year-on-year to 4.2 billion euros at a fixed exchange rate.

Among them, the biggest highlight comes from Miu Miu. According to the financial report, its sales revenue in 2023 increased by 58% year-on-year to 649 million euros. This increase is much higher than that of its Italian counterparts Brunello Cucinelli and Dzheniya Group, and that of Miu Miu is nearly twice as high.

Miu Miu’s explosion is inseparable from stylized marketing — — The youthful and lively design attracts the attention of young consumers, and it is also a common way for Miu Miu to show his youthful attitude to choose artists who have just started their careers but have distinctive personal styles to promote their products.

However, the other side of stylization is that it is easily influenced by trends. This makes it difficult for Miu Miu to show its own brand characteristics through explosions and star products. In order to cope with this problem, it recently launched a series of perfumes in cooperation with L ‘Oré al Group, trying to find new growth points in the track of olfactory economy.

French luxury brands will reduce China stores.

Mid-end luxury brands are facing operational difficulties and have to reduce the number of stores.

SMCP Group, the parent company of French brands Sandro, Maje and Claudie Pierlot, recently released its performance report for 2023. The sales increased slightly by 4% to 1.231 billion euros at a fixed exchange rate, and the net profit dropped from 51 million euros in the previous year to 11 million euros.

SMCP said in its financial report that the performance of China market was lower than expected. In the newly disclosed transformation plan, it plans to reduce the sales network in China market by about 15%.

In 2016, China clothing company Shandong Ruyi acquired SMCP. Compared with Coach and Michael Kors, which started earlier and had higher market share, SMCP’s luxury brands entered the China market late and lacked the first Mover advantage. In addition, Shandong Ruyi was caught in a debt crisis and could not promote large-scale brand expansion. SMCP broke up with Shandong Ruyi in 2022.

When the economic environment is full of uncertainty, the middle class, consumption power and demand targeted by luxury brands also decline accordingly. To make matters worse, the main categories of Sandro and Maje are popular clothes that lack value preservation and recognition, and they are the first to be "abandoned".

(Image from various brands of Weibo)

"Beautiful Compassion Paradise" parachuted into Wuhan from March 15 to March 17, and toured for a limited time to interpret the new fashion of a better life.

From March 15th to March 17th, "Beautiful Compassion Paradise" will arrive at JD.COM MALL for a three-day limited exhibition tour. The tour takes users close to the beautiful new scientific and technological products with creative forms such as spring amusement, fun entertainment, punching in stamps and locking fresh and delicious food.

Midea adheres to the brand concept of "linking the true feelings between brands and users" and conveying "putting people’s feelings before technology", and always puts users’ needs first. The exhibition tour of "Beautiful Compassion Paradise" will create an immersive "human-feeling technology" new home for the public, and give consumers the emotional added value of a better life and new fashion, so as to strengthen the brand.

The "Beautiful Compassion Paradise" tour will embrace users with beautiful shapes, easy-to-use functions and fun interaction, so that they will glow with new vitality. This activity cooperated with Manchester City Club to create a super-large proportion of Manchester City stars, and Harland, De Braune and Forden "appeared" in the exhibition. Eight interesting themes were set up on the spot, limiting good things and delicious food, adding blue pie and limiting empathy concerts.

Feeling and green are the development direction of the smart home industry in the future. As the world’s leading household appliance brand, "Beautiful Compassion Paradise" brings a series of intelligent technology products with high temperature, and as a companion of the public emotional relationship, it satisfies people’s deeper feelings and needs, and constantly rejuvenates and grows in the expression of "Feel you in your way, we feel the same way with you".