35 people were arrested and 16 macaques were rescued in a big case of raising monkeys live in online celebrity.

　　Cctv newsAt present, the webcast platform is developing rapidly. Some people touch the red line of the law in order to attract attention and become famous quickly. Some time ago, Pan Cheng Xiao, a young woman from Baoying, Yangzhou, attracted a large number of fans to watch her live webcast, and even attracted the police, which led to a major case.

　　Xiao Pan, who is in his twenties this year, found that many peers are playing all kinds of strange live broadcasts or posting interesting small videos, which can attract a large number of netizens to watch. Inspired by this, she had a whim. Since July last year, she has been broadcasting live monkeys on the Internet, and has released several videos of raising monkeys on the short video platform.

　　In the video, the little monkey wears all kinds of small clothes and sometimes jumps up and down, which is very naughty and lovely. Many netizens have left messages saying that the little monkey is so cute that they want to have one. Some netizens also asked how to buy a little monkey. What Xiao Pan never expected was that it didn’t take long to win a lot of attention and envy, but the police found the door!

　　Illegal! Buy and raise animals under state protection without authorization.

　　After comparison, police in Baoying, Yangzhou found that the little monkey in the video has high eyebrow bone, deep eye socket and cheek pouches, which are typical characteristics of macaques. Therefore, the police suspect that the little monkey played by Xiao Pan in the video is probably a national second-class protected animal macaque, and it is illegal to buy and raise national protected animals without authorization.

　　In the face of the arrival of the police, Xiao Pan said that he never thought that raising monkeys would alarm the police. He usually likes very small animals, and when he saw someone doing this on some live broadcast platforms, he moved his mind to raise monkeys.

　　Then, how to confirm that the little monkey in Xiao Pan’s video is the national second-class protected animal macaque?

　　Liu Peng, a policeman of the Public Security Police Brigade of Baoying County Public Security Bureau, Yangzhou CityAt that time, we immediately sent this monkey to the judicial appraisal center of Nanjing Forestry College for appraisal. After the identification of relevant departments, this macaque, the monkey she raised, belongs to the macaque and belongs to the national second-class protected animal.

　　According to Article 341 of China’s Criminal Law, anyone who illegally hunts and kills rare and endangered wild animals under special state protection, or illegally buys, transports or sells rare and endangered wild animals and their products under special state protection shall be sentenced to fixed-term imprisonment of not more than five years or criminal detention and fined; If the circumstances are serious, he shall be sentenced to fixed-term imprisonment of not less than five years but not more than ten years and shall also be fined; If the circumstances are especially serious, he shall be sentenced to fixed-term imprisonment of not less than 10 years and shall also be fined or confiscated.

　　At the same time, Article 22 of China’s Wildlife Protection Law stipulates that the sale, acquisition and utilization of wildlife under second-class national protection or its products must be approved by the wildlife administrative department of the government of the province, autonomous region or municipality directly under the Central Government or its authorized unit.

　　See female netizens live broadcast to raise monkeys and contact to buy.

　　The law clearly stipulates that it is illegal to buy and sell state-protected animals privately, so where did Xiao Pan buy the macaques? Does she have the qualification to legally buy macaques? Xiao Pan said that she didn’t get the qualification to buy and raise macaques, but in June 2017, she saw a female netizen named Xiao Doudou live on the short video platform, and she was deeply attracted by the little monkey in the video.

　　The female netizen named Xiao Doudou said that she could help Xiao Pan buy a monkey, and the cost was 11,000 yuan. At this time, Xiao Pan didn’t know that the monkey he wanted to buy was the national second-class protected animal macaque. In order to buy a monkey, Xiao Pan also borrowed money from the bank, and then transferred money to the netizen Xiao Doudou through WeChat. Soon after, he received news from the other party that the monkey had "boarded" the bus from Shijiazhuang to Xuzhou.

　　On the afternoon of Xiao Pan’s transfer to female netizen Xiao Doudou, Xiao Pan came to Xuzhou long-distance bus station and took the monkey to Baoying for breeding. Since then, Xiao Pan has often posted videos and pictures of raising monkeys on short video platforms and WeChat. With more and more videos of raising monkeys, the attention of netizens is getting higher and higher.

　　Although some netizens left a message to Xiao Pan during the period, telling her that this is not an ordinary little monkey, but a macaque. It is illegal to raise it privately and should be sent to the zoo. However, Xiao Pan was reluctant to send the macaque away and kept it with luck until it was captured by the police. Xiao Pan said that he only saw the cuteness of the monkey, but he didn’t know that his behavior was suspected of breaking the law.

　　Tracking: whether to store, buy and resell illegal trading chains

　　According to Xiao Pan’s account, the police vaguely felt that the problems involved were not small. Where is the seller of macaques? Is Pan the only buyer? Will there be an illegal trading chain that specializes in buying and selling macaques?

　　According to the information provided by Xiao Pan, the police paid attention to the account of Xiao Doudou, a monkey seller, on the short video platform in Aauto Quicker, and found that a young woman with the net name Xiao Doudou and her boyfriend actually operated the account. The content of the live broadcast is mostly the living condition of the little monkey. In the video, the little monkey sometimes holds a bottle, sometimes climbs up and down, and sometimes takes a bath and eats fruit.

　　The police also found that netizen Xiao Doudou and her boyfriend have raised many macaques. Sometimes in a live broadcast, there will be two or three small macaques, and the macaques appearing in different live broadcasts are different. The investigators roughly estimate that there are as many as seven or eight macaques used to shoot videos.

　　After careful analysis and investigation, the police believe that in addition to the live broadcast of monkeys and the release of small videos of the living conditions of little monkeys, netizen Xiao Doudou and her boyfriend are also seriously suspected of openly selling macaques.

　　Moreover, on her homepage, she also clearly wrote, adding micro, that is, adding her WeChat, please talk about buying macaques in detail.

　　Netizen Xiao Doudou’s live broadcast of raising monkeys has attracted many netizens’ onlookers, and the number of hits has been soaring, even on the popular recommendation. So, did the live broadcast platform notice that it was suspected of breaking the law for her to post videos and related remarks about raising macaques?

　　Frequent number change, live broadcast, real identity is difficult to confirm.

　　The police investigation found that whenever the number of video hits of netizens Xiao Doudou soared, the platform would give her a title, but the title did not stop them from broadcasting the monkey live. Frequent live broadcast of changing the number became their countermeasure to deal with the title punishment. Before long, they will re-register their accounts with other identities, and once again broadcast live monkeys and release small videos of monkeys with the nickname of Xiao Doudou. Frequent live broadcast of changing the number brings difficulties in locking the real identity of the suspect. In order to detect the case as soon as possible and rescue the macaque, the police have found out the identities of the monkey seller Xiao Doudou and her boyfriend after many twists and turns. The netizen Xiao Doudou’s surname is Ma and her boyfriend’s surname is Li, both of whom live in Shijiazhuang, Hebei. Immediately, the police rushed to Shijiazhuang. After half a month of arranging, they locked their residence and immediately arrested them.

　　Spend 8,000 yuan to buy through pet QQ group.

　　After the arrest, the suspects Ma and Li confessed that at first they all saw netizens live broadcast monkeys, felt cute, and wanted to gain attention, so they moved the idea of buying monkeys. Later, it was introduced that they bought a baby macaque in Henan at a price of 8,000 yuan through a pet QQ group, and raised monkeys live through online platforms such as "Aauto Quicker" and "Volcano".

　　During the live broadcast, Ma and Li not only won praises from many netizens, but also many netizens asked how to buy them, which made them see the "financial road" and decided to be middlemen to earn the difference.

　　A total of 16 macaques were purchased in half a year.

　　After the trial, the police found that in just half a year, the suspects Ma and Li bought a total of 16 macaques. Except for two seized by the police and one that they had given to netizens, the other 13 macaques were sold to 15 buyers involved in the case, including Xiao Pan, distributed in seven provinces including Jiangsu, Inner Mongolia, Shandong and Sichuan.

　　Trace the source of illegal trafficking in macaques

　　After finding out that Ma and Li were "middlemen", the police followed the line according to their trading situation and found the source of illegal trafficking in macaques.

　　After the arrangement, the police locked in the person who illegally sold macaques to Ma and Li, that is, the suspect Bao, who runs a macaque farm in Xinye, Henan. In February 2018, the police arrested the suspect Bao in Nanyang, Henan.

　　Driven by the interests, the criminal suspect Bao knew that Ma and Li did not have the qualification to buy and raise macaques, but they still made illegal transactions with them. After negotiating the price, Bao usually transported the macaques to a service area in Shijiazhuang by bus consignment, and then Ma and Li took them away and sold them to many parts of the country. For the reason of illegally selling macaques, the suspect Bao gave a perfect explanation.

　　Criminal suspect Bao MouBecause it is a little monkey itself, he is very charming after they get it. They are all fed good milk powder. I think they are also protecting animals, which is better than me. I think it is out of this idea.

　　Ignoring the law, privately raising macaques is actually said to be protecting animals. Is Bao’s statement tenable? What is the truth of the matter? The police quickly turned to Anhui, Shanxi, Shandong and other places to find the whereabouts of illegally sold macaques, and found that many macaques had died because of poor feeding.

　　35 people were arrested and 16 macaques were rescued.

　　The police investigation found that from June 2017 to the incident, the suspect Bao had sold 36 macaques without the approval of the relevant authorities, including 16 macaques sold to Ma and Li, and the other 20 were sold directly by Bao. Baoying police went to ten provinces and cities successively, and arrested 35 middlemen, sellers and buyers involved, and rescued 16 macaques.

　　The police sent the rescued 16 macaques to the Wildlife Rescue Center in Zhuyuwan Scenic Spot Zoo in Yangzhou. What about the rescued monkeys now?

　　Veterinarian Xu introduced that these 16 macaques were only three or four months old when they were first delivered, and some macaques also appeared unsociable. Macaques, as social animals, are not suitable for private breeding, which will do harm to their psychology and body, and parasites on macaques also do some harm to people.

　　At present, the criminal suspect Bao sells macaques without authorization, and his behavior has been suspected of illegally selling precious and endangered wild animals. Yangzhou Baoying procuratorate approved the arrest of Bao according to law; Ma and Li were separately filed for accountability; 32 buyers involved in the case, including Xiao Pan, were taken compulsory measures by the public security organs.

　　There are many chaos in the bottomless webcast for fame.

　　Some people ignored the legal bottom line in order to become "online celebrity", which gave birth to the chaos of webcasting. For example, Xiao Pan and others who illegally buy macaques.

　　After the trial, the police learned that in the case of illegally buying and selling macaques, the initial motivation of the buyers involved was almost always to raise monkeys to gain eyeballs and seek attention.

　　In this case, Song, a buyer involved in Shandong, is a well-known local online celebrity. She hopes to attract netizens and attract business by raising macaques.

　　Multi-platform "wild live broadcast" attracts tens of thousands of people to watch.

　　What Song didn’t expect was that the macaque he bought at a high price died because of poor breeding, which not only did not attract business, but alerted the police.

　　In fact, online celebrity, who stepped on a minefield like Song, is not a case. There is more than one anchor who broke the law in order to win praise and attention. In addition to illegally purchasing and raising state-protected animals on the webcast platform, what’s more, they also hunt state-protected animals live on the Internet, which is called "wild live broadcast", sometimes attracting tens of thousands of people to watch at the same time.

　　An anchor group named "Cui Hua dining tables" on Huya live broadcast platform broadcasted the whole process of hunting wild bamboo rats, which are "national three protected animals". Two anchors angered two captured bamboo rats with branches, causing one of them to be bitten with blood. At present, "Cui Hua dining tables" has been permanently titled by the platform.

　　In May of this year, an online male anchor in Jiangsu broadcast live bird catching in the wild in order to get a gift for sucking powder, and he will face more than just the title processing. After investigation, the man has captured more than 40 birds of all kinds, all of which belong to provincial key or national three-protected animals. At present, he has been captured by Zhenjiang Forest Public Security Bureau, and the case is under further investigation.

　　Publishing video of hunting and protecting animals is also suspected of breaking the law.

　　The release of videos related to hunting and protecting animals can also escape the French Open. An underage netizen in Guangdong posted a video of his father Su’s killing python in the WeChat circle of friends, which attracted a lot of forwarding. After the police found it, they immediately searched the suspect Su’s home and found a State-level protected animal python and eight glass wine bottles, including 12 eagles and 18 snakes with important ecological, scientific and social values. At present, the case has been transferred to the procuratorate for review and prosecution.

　　The State Forestry Administration said: "We must severely crack down on all kinds of live broadcast platforms suspected of hunting and killing wildlife under state key protection and hunting wildlife under non-state key protection without a license."

　　Live feeding of state-protected animals and live hunting of wild animals, why are similar illegal live broadcasts repeatedly prohibited? In this regard, what kind of responsibility does the webcast platform need to bear?

　　Experts believe that behind the attention of netizens, there are attractive economic benefits, and some online celebrity’s legal awareness is weak, which are the reasons why illegal live broadcasts are repeatedly banned. Webcast is suspected of breaking the law, and the network anchor should bear the corresponding responsibility, and even bear criminal responsibility in serious cases.

　　According to experts, the webcast platform should not only do a good job in verifying the identity of network anchors, but also deal with anchors suspected of violating the law in a timely manner. It should also actively cooperate with the work of relevant regulatory authorities and assume the obligation to report.

　　In addition, experts also believe that the webcasting platform can do more than just titles, but also strengthen the supervision of popular videos, so as not to be a hotbed of "internet plus crime".

　　How to deal with the illegal live broadcast of some network anchors after their titles are changed? The Regulations on the Administration of Internet Live Broadcasting Services issued by the National Network Information Office stipulates that live broadcasting shall be managed by classification, and a credit rating management system for Internet live broadcasters shall be established, and a blacklist management system shall be established.

　　It is worth noting that not only the webcast platform and network anchor are regulated, but also the netizen comment area is not a place of extra-legality. The Regulations on the Administration of Internet Live Broadcasting Service requires that Internet live broadcasting service providers should strengthen the real-time management of live interactive links such as comments and barrage, and be equipped with corresponding management personnel.

Xiaomi Automobile has finally arrived, and Lei Jun has created a new LOGO with a billion dollars, which will be unveiled on December 28th.

The Xiaomi car with high attention has finally arrived. Lei Jun personally publicized and the official "limit" of Xiaomi Automobile was warmed up. Although Xiaomi Automobile registered an official account, the official did not release any content about Xiaomi Automobile. Recently, the official information of Xiaomi Automobile has also been updated: on December 28th, Xiaomi Automobile will hold a technical conference, and the previously warmed-up Xiaomi SU7 will also be unveiled at the Xiaomi Automobile Technology Conference, which means that Xiaomi Automobile is finally coming.

According to the official account of xiaomi Automobile, the avatar should be the Logo of its own car. The collision combination of Xiaomi on a black background looks very textured, and the overall design is the same as the Xiaomi brand LOGO. Xiaomi Auto’s Weibo account has exceeded 90,000 fans by the time of our press release, and the official WeChat account and video number have also been launched, which are also the contents of the official Xiaomi Auto Technology Conference.

The head of the company, Lei Jun, also said: "Today, it is the 1000th day that Xiaomi has officially built a car. We officially announced that the Xiaomi Automobile Technology Conference will be held on December 28th." "Building a car, there is no shortcut to the century-old track. Adhere to the positive development, start from the bottom core technology, invest ten times, and build a good car! These technologies will be officially displayed to everyone at the Xiaomi Automobile Technology Conference on December 28. "

Previously, Xiaomi Automobile has completed the new car declaration. It is reported that Xiaomi’s first new car, SU7, will launch several versions, including standard version, Pro, Max and other versions. In terms of battery life, there are four battery life versions of 628km, 668km, 800km and 750km, and four-wheel drive models will also be available.

Although XIAOMI has done a good job in keeping secrets, netizens have released the interior of Xiaomi SU7 before, but we only saw the steering wheel shape of the new car and the intelligent big screen of central control. The "Xiaomi" logo on the steering wheel highlights the identity tag of Xiaomi’s first car. It is reported that the new car will be equipped with MIUI car independently developed by Xiaomi. This car will provide users with an intuitive interface and rich applications, and also support voice control and touch screen operation. The new car will also provide options including ETC, exterior rearview mirror, skylight glass, laser radar and so on.

The car ecology is also the highlight. As Xiaomi announced that "澎湃 OS" has opened up the ecology of people and cars, it also means that it has the card of "cross-terminal and cross-scene experience", and can face Huawei’s series of models and Geely Flyme AUTO models directly, and compete with them.

Not only that, in terms of intelligent driving, Xiaomi is also constantly moving. Two years ago, Xiaomi Circle acquired DeepMotion Tech Limited, an autonomous driving company with extensive layout in the fields of high-precision positioning, high-precision maps and 3D scene reconstruction. According to the latest development of automatic driving technology announced by Xiaomi, we can speculate that Xiaomi SU7 intelligent driving assistance system will be infinitely close to L3 level.

According to the latest information released by the Ministry of Industry and Information Technology in November, Xiaomi Automobile has previously declared two versions of the model, positioning the Xiaomi SU7 for medium and large pure trams. The body size of the new car is 4997/1963/1455mm and the wheelbase is 3000mm respectively. There is also an exposure size on the Internet: 4860mm*1980mm*1666mm respectively.

Power and battery life are also the focus of netizens and users. According to the information of the Ministry of Industry and Information Technology, the Xiaomi SU7 single-motor rear-drive model will be equipped with a 73.6kWh Foday lithium iron phosphate battery, with a battery life of 628km(20-inch wheel hub) or 668km(19-inch wheel hub). The new car also offers a dual-motor four-wheel drive model, which will be equipped with a 101kWh Contemporary Amperex Technology Co., Limited ternary lithium battery, with a battery life of 800km(19-inch wheel hub) or 750km(20-inch wheel hub), which is comparable to that of similar products on the market.

For his own car, Lei Jun said that the average car company will probably invest three or four hundred people and one or two billion R&D funds to make a car. But Xiaomi is different. The first car of Xiaomi Automobile invested 3,400 engineers, and the entire R&D investment exceeded 10 billion, which is equivalent to using more than 10 times of investment to build a car.

"I am particularly worried that if it doesn’t catch fire when it comes up, everyone won’t buy it. This will definitely be very worrying." Lei Jun said firmly.

It is understood that the design of Xiaomi SU7 was designed by Li Tianyuan, a former designer of BMW iX. Netizens said that the new car had the shadow of Porsche Taycan, which also reflected netizens’ recognition of Xiaomi’s new car design.

Whether it is design or in-car technology, intelligent configuration and autonomous driving, including new car space and endurance, it has good competitiveness. However, it is a little regrettable that Lei Jun also revealed that the content of this conference is mainly about display technology, and the products will not be displayed, which also means that information such as new car pricing will depend on it later. However, the topic of discussion about the pricing of Xiaomi SU7 has been going on, and many people think that this car will be less than 200,000 yuan.

However, according to its positioning, the new car will face hot-selling products such as BYD Han EV and Tesla Model 3, while a series of hard-core products, such as Extreme Krypton 007, Star Road Star Era ES, Zhijie S7, Aouita 12 and Yinhe E8, which have just been listed, have the same strength and the pressure they face can be imagined.

Another thing that is good for Xiaomi Auto is that it has its own traffic, especially the founder traffic of Lei Jun, and the "mystery" marketing accumulated over the years is also a big killer, which also makes it far more concerned than its peers. However, before Huawei took the lead in the car ecology, and after a series of encirclement and suppression by competitors at the same level, whether Xiaomi Automobile can become an instant hit still needs market verification.

This article was originally produced by [Auto Market Special Review/Li Te ‘er] New Media Studio, and the author is Bei Yan. Please indicate the source when reprinting.

In 2017, they accidentally became ＂online celebrity＂

　　Blue Army Brigadier Man Guangzhi

　　Dan Jixiang, head of the Forbidden City

　　Wu Yishu, a talented woman with flying flowers.

　　… …

　　the year 2017

　　There are some "online celebrity" worthy of our praise.

　　↓

　　"Hello, everyone, I am Man Guangzhi who everyone wants to capture alive."

　　Accompanied by Zhu Ri and the military parade, a figure who was previously rumored only in the circle of military fans was quickly known to the public. He was the brigade commander of the First Blue Army of the Chinese Army — —Man Guangzhi.

　　A man who makes all the major war zones and units of the People’s Liberation Army want to "capture alive".

　　Since Man Guangzhi was transferred to the Blue Army Brigadier in 2015, this unit, known as the "coyote", has often defeated the Red Army with overwhelming advantages. In the Zhu Rihe exercise in 2015, Man Guangzhi led the Blue Army to set a record of 10 battles and 10 victories. From 2014 to 2017, the Blue Army achieved 32 wins and 1 loss.

　　Hate to tooth itch, the red army played the slogan of "stepping over Zhu Rihe and taking Man Guangzhi alive".

　　Is it possible to "capture" Man Guangzhi alive?

　　Man Guangzhi said, "At present, this possibility is not available. It is difficult for the Red Army to put forward the slogan of taking me alive, and it is not so easy to take me alive. Of course, there is such a possibility in the future, and I hope there is such a possibility. "

　　Dan Jixiang: A Dean of online celebrity who can tell jokes.

　　近两年日渐走红的故宫式表情包，让大家逐渐认识到，故宫卖萌“蛮拼的”。

　　不止这些文创产品收获了大众的芳心，故宫“掌门人”单霁翔今年也在网上火了一把，被网友戏称为“被故宫耽误的相声演员”。

　　前两年，德国总理默克尔来华时，单院长送了她一个册页，里面有一些绘画的花鸟，默克尔总理喜欢得不得了，让院长一页一页给她讲。

　　然而，单院长并不认识……别看馆长一本正经的，私下也非常“八卦”，而且还八卦到外宾那里去了。

　　法国前总统奥朗德和前女友来华时，参观故宫博物院。单院长觉得他俩前一晚肯定吵架了，多亏自己送了他女朋友一条披肩，她才开心点。

　　如今，单院长在网上绝对算一个“网红”，有人说他是故宫博物院的掌门人，他说自己其实只是看门人，“我的职责就是把故宫看守好”。

　　“中国核潜艇之父” 人间蒸发30年

　　11月17日，习近平总书记在与全国精神文明建设表彰大会代表合影时，主动请两位老模范到前排坐在自己身旁。

　　“来，挤挤就行了，就这样”

　　“挪椅子，扶老人，坐身边”，总书记一连串暖心举动，刷屏朋友圈，感动了全国人民，也让大家记住了黄旭华这个名字。

　　91-year-old Huang Xuhua, known as "the father of nuclear submarines in China", is the chief designer of the first generation of nuclear submarines in China, an academician of China Academy of Engineering and honorary director of 719 Research Institute of China Shipbuilding Industry Corporation.

　　Huang Xuhua lived incognito for 30 years for the cause of nuclear submarines in the motherland. He has not returned to his hometown in Chaoshan, Guangdong for 40 years, and even his parents don’t know what he is doing. Huang Xuhua said: "Before I was transferred to Beijing, the leader only told me to go to Beijing for business, and I didn’t bring my luggage. My family asked me what unit I was in Beijing, but I never answered. When my father died, he only knew that his son was in Beijing and only knew his son’s mailbox number. "

　　In 1987, Shanghai Wenhui Monthly published the reportage "A Life Without a Name", which described the life experience of the chief designer of China nuclear submarine and mentioned "Chief Designer Huang". Huang Xuhua’s 30-year secret life was gradually revealed to the world.

　　"There is no waste in this life. Life belongs to nuclear submarines and the motherland, no regrets!"

　　"the most distinguished passenger in the second class of high-speed rail"

　　On the second-class seat of the high-speed rail, the white-haired old man was correcting something with pen and paper. Wear old shoes barefoot and look focused.

　　Even an ordinary person, it is not easy to do this, but the identity of this seemingly ugly old man is not simple. The first batch of academicians of China Academy of Engineering — —Liu Xianlin.

　　Liu Xianlin, 78 years old, is an active advocate of localization of surveying and mapping instruments, honorary president of China Academy of Surveying and Mapping, and has won the first prize of national scientific and technological progress twice.

　　Academician Liu’s image of assiduous study, frugality and simplicity is respectable. Netizens called him "the most distinguished passenger in the second class of high-speed rail". When he noticed the old shoes on Liu Lao’s feet, netizens shouted "Look at his feet, I am moved to cry."

　　Under the onlookers of netizens, many media wanted to report on Academician Liu Xianlin, but he refused, on the grounds that "the state has given him enough awards and honors, and now he wants to focus on research".

　　Wu Yishu, a talented woman in the Chinese Poetry Conference

　　On February 7, 2017, 16-year-old girl Wu Yishu won the championship in the Chinese Poetry Conference, and with her strong strength and talented temperament, she left a deep impression on the audience and became an instant hit.

　　"This beautiful girl after 00 has satisfied all people’s fantasies about ancient talented women." He is 1.8 meters tall, with long hair hanging down, eyebrows and phoenix eyes, dressed in a Chinese costume, but he is "aggressive" when he talks.

　　These characteristics make Wu Yishu quickly circle countless powders.

　　In fact, in the program, Wu Yishu often looks surprised and can’t believe his answer is so good. He will also find another way when the players are speechless and don’t know how to answer. People like her, not only her ability to recite ancient poems and comprehend them, but also her personality.

　　Besides poetry, Wu Yishu has a broader life. Wu Yishu is interested in chemistry, and she is a representative of chemistry class at school. According to other contestants, Wu Yishu’s future ideal is to do scientific research.

If Europe wants to realize its ambition of power battery, why can’t it bypass China？

　　China-Europe battery industry is forming a new bond, with capital, technology and market intertwined and deeply integrated. Strengthening mutually beneficial cooperation between Chinese and European enterprises will help both sides give full play to their respective advantages and take the initiative in the global new energy vehicle market.

　　Until 2021, the batteries of electric vehicles produced in Europe were basically from abroad. Europe has to face the fact that Asian companies occupy a major share of the global battery market. With the leading image of China battery enterprises appearing in front of global users, Europe has stepped up efforts to support local battery manufacturers, and the cooperation and competition between the two sides in the battery market are deeply intertwined. Strengthening mutually beneficial cooperation may be the right way for China and Europe to jointly deal with climate change and energy crisis.

　　Why did Europe give up the road of local battery production before? Why should we rearrange the relevant industrial chains? What are the difficulties in realizing this vision? Can the research and development of new batteries "overtake in corners" … … The reporter of Science and Technology Daily in Germany interviewed Zhang Lin, a professor at the Institute of Solid State Physics of the University of Hanover, Germany, and Dr Kai-Christian Moeller, a spokesman for the Hof Battery Alliance in Flawn, and other battery experts.

　　Opportunities are rare, and China batteries are integrated into the European market.

　　China’s batteries and new energy vehicles are constantly entering the European market. At the Hanover International Commercial Auto Show, Contemporary Amperex Technology Co., Limited, a battery manufacturer from China, signed cooperation agreements with a number of leading global vehicle companies and won the Daimler Truck Supplier Award. Later, the German car rental company SIXT signed an order for 100,000 new energy vehicles with BYD, an electric vehicle company in China, and the overall development momentum of China’s new energy industry was good.

　　According to the report of market research organization SNE Research, in the first half of 2022, the installed capacity of global power batteries was 202GWh, a significant increase of 75.65% compared with 115GWh in the same period last year. Among the TOP20 enterprises, there are 15 enterprises in China, with a total market share of 61.88%. Of the 12 power battery manufacturers with a year-on-year growth rate of over 100%, 11 are China enterprises.

　　Since 2017, Contemporary Amperex Technology Co., Limited has been the global power battery sales champion for five consecutive years. In the first half of 2022, Contemporary Amperex Technology Co., Limited’s power batteries accounted for 34.16% in the world. "We are proud to be an important force in promoting the electrification of the industry together with other leading global companies." Li Xiaoning, CEO of Contemporary Amperex Technology Co., Limited Overseas Business Department, said this at Hanover International Commercial Auto Show.

　　Contemporary Amperex Technology Co., Limited CTP and MTV innovative batteries, or BYD brand-new blade batteries, China’s power battery products have comprehensive advantages in safety performance, strength, endurance, service life, charging and discharging power, low temperature performance and so on.

　　At the same time, the sales of electric vehicles in Europe are growing rapidly. According to the data of European Automobile Manufacturers Association (ACEA), about one tenth of the new cars sold in the EU in the first half of 2022 are pure electric vehicles. Europe plans to phase out gasoline and diesel-powered vehicles by 2035. Europe, which still lacks local battery companies, has become the largest overseas market for power batteries in China.

　　The cost is too high, and European companies once gave up battery production.

　　Europe has always been an important base for battery research, but for cost reasons, Europe has gradually given up producing batteries in recent years.

　　According to experts from Daimler, Daimler was a pioneer in electric vehicle research and produced lithium batteries in Saxony, Germany as early as 2012. However, compared with other manufacturers’ batteries, its products do not have much advantage, coupled with limited production capacity and high cost. After persisting in losses for three years, Daimler closed the lithium battery production plant in December 2015.

　　At that time, Daimler CEO dieter zetsche said: "Daimler used to be the only German company that produced its own batteries, but today we realize that we can purchase it all over the world!"

　　Bosch, an automotive electronics supplier, is also one of the early companies engaged in the battery business of electric vehicles, and has many related patents. As of August, 2021, Bosch ranked third in the patent application of lithium battery industry in the world, with 2571 patent applications.

　　Considering the first-Mover advantage of Asian suppliers, Bosch Company assessed in 2018 that it needs to invest 20 billion euros to gain 20% market share in 2030, and whether and when the investment can be rewarded is still unknown. Therefore, after careful evaluation of market, technology, cost and investment, Bosch made a strategic decision to abandon battery production.

　　In an interview with a reporter from Science and Technology Daily, a senior German battery expert said frankly: "It is really a pity now that Bosch made a strategic decision to abandon battery production in 2018."

　　After American and European companies gave up battery production, the battery production industry gradually concentrated in Asia. This is an industry with full market competition. At present, products from many enterprises in China, Japan and South Korea are available for purchase.

　　Start again, Europe vigorously supports the development of local battery industry.

　　With the rise of new energy vehicles around the world, more and more car companies realize that the battery in electric vehicles is not just a replaceable common component. It is the core and the most expensive component of electric vehicles, and it is becoming a key factor affecting sales like the previous engines.

　　The European Union began to realize that establishing a complete local battery value chain in Europe is an urgent task for clean energy transformation and industrial competition. It is estimated that by 2025, the market opportunity of European battery industry will reach about 250 billion euros every year.

　　With the strong support of the European Union, in 2017, the European Union Battery Union (EBA) was established to promote and develop the production of local battery cells, with the participation of 14 EU member States, European investment banks and hundreds of companies and scientific research institutions. In April 2022, EBA put forward a new action plan, hoping that by 2030, the domestic battery products in the EU can meet 90% of its market demand.

　　The European Union has successively invested tens of billions of euros to support the research and development and production of local batteries through two "Important Projects of Common Interest in Europe (IPCEI)". Domestic battery companies have mushroomed in Europe.

　　Among these enterprises, the development of Swedish battery company Northvolt, German Volkswagen and French automobile battery company ACC is the most eye-catching. Northvolt’s first lithium battery factory was mass-produced in the first quarter of 2022, and the annual production capacity is expected to be 16GWh after improvement. Northvolt plans to achieve a production capacity of 150GWh by 2030.

　　Volkswagen started construction of the first 40GWh battery factory in Salzgit in July 2022, and plans to put it into mass production in 2025. By 2030, Volkswagen will build six large battery factories in Europe, with a total annual production capacity of 240GWh.

　　ACC is building the first 13GWh battery factory in France, which will be expanded to 40GWh in the future. In addition, ACC also plans to build two factories in Germany and Italy with a capacity of 40GWh. By 2030, the total battery capacity of ACC will increase to 120GWh.

　　At the same time, more than 40 battery manufacturers around the world announced that they would set up battery factories in Europe. Flawn’s Hof Institute for Systems and Innovation (ISI) released a report saying that according to the announcement of battery manufacturers active in Europe, the battery production capacity in Europe may reach 124GWh in 2022, 500GWh in 2025 and even 1.5TWh in 2030.

　　There are many challenges, and European battery companies need to overcome four major difficulties.

　　European companies face many challenges in producing power batteries.

　　The first is to overcome the difficulties of mass production.

　　Asian battery enterprises have generally developed from lithium battery enterprises for consumer electronics, and through years of accumulation, they have gradually solved various problems encountered in mass production. However, the self-built industrial chain in Europe is still in its infancy, and many newly established battery manufacturers lack similar experience and need to overcome more difficulties in the mass production process.

　　"Production experience is very important for lithium battery manufacturing. The production and debugging of lithium battery involves at least 4000 parameters, and it is not easy to achieve balanced quality control of batteries even for the same batch of products. And the same standard chemical plant, built in another place, also takes a long time to debug. The real challenge is to mass-produce millions of batteries with the least quality fluctuation. Europe still has a long way to go in this regard. " A battery expert from a German company said in an interview.

　　The second is to ensure the supply of raw materials.

　　At present, China has a high market share in the key links of battery production. This means that many materials needed by European battery manufacturers have to be purchased from China. Take Northvolt, the only local power battery manufacturer in Europe that has started mass production at present, for example, many core materials of its batteries come from China suppliers.

　　Europe is increasing cooperation with countries such as the United States, Canada and Australia in raw materials. But the problem is that the new supply chain must pay huge time and capital costs. For example, it will take at least 10 years to build a new raw material base from the beginning of mining, and it will take several years to reach the design capacity.

　　Kay Christian Muller told reporters: "When establishing battery production on the scale of GWh, it is always a challenge to ensure the safety and stability of the supply chain, which is true everywhere and under any circumstances, not just for European companies." He has been engaged in the research and development of lithium batteries for nearly 30 years, and his work in Flawn Hof Battery Alliance includes 24 research institutions, covering battery materials, module design and production technology.

　　Thirdly, the supporting capacity of lithium battery equipment.

　　The production process of lithium batteries is relatively complicated, which can be roughly divided into stages such as pole piece manufacturing, battery cell assembly, battery cell formation, testing, etc. Orders for related manufacturing equipment are gathering from head enterprises in various sub-sectors. Asian enterprises have obvious advantages in this respect and are expected to become the core equipment suppliers of new battery factories in Europe.

　　Take Volkswagen’s new battery factory as an example. In January 2022, Volkswagen and Bosch issued a joint statement, planning to set up a joint venture company to supply equipment for the battery factory. But in June, 2022, Volkswagen still gave the order for 40Gwh production equipment of Salzgit battery factory to the lithium battery equipment supplier in China.

　　Finally, participate in global market competition.

　　Asian battery companies are taking advantage of the time window when European battery companies have not yet formed scale production capacity to seize market share. It is estimated that by 2025, the battery production capacity in Contemporary Amperex Technology Co., Limited will reach 670GWh, BYD may reach 600GWh, and LG New Energy plans to reach 540GWh. From the upstream lithium ore and lithium salt, to the anode and cathode materials, separators and manufacturing equipment of batteries, the leading enterprises have a relatively complete layout, and are constantly carrying out technological innovation and product iteration around the new battery structure and material system.

　　The production of batteries is an industry that pursues scale effect extremely. Whether European local battery enterprises can expand production capacity and reduce costs in a short time is the key to their participation in market competition. Faced with a series of challenges, such as the rising price of raw materials in the upstream, the tight pressure of competitors and the strict control of purchasing prices by automakers, how to survive and develop in the brutal market competition may be the biggest problem faced by emerging battery enterprises in Europe.

　　Green barrier, carbon footprint threshold or a double-edged sword

　　In March 2022, the European Parliament passed the EU New Battery Regulation, which drives the green and low-carbon transformation of the battery industry with stricter requirements. From July 1, 2024, only batteries with carbon footprints can be put on the European market. In 2027, Europe will ban the sale of batteries that exceed the maximum carbon footprint limit. The European Union has also made it mandatory to recycle batteries and reuse metals such as nickel, cobalt and lithium to reduce the pressure on environmental protection and raw materials.

　　In addition, the EU will also force due diligence on the entire supply chain of batteries, including the social and environmental risks involved in the process of raw material refining, battery cell production and battery use. This series of new regulatory policies will undoubtedly benefit the layout of local battery enterprises in Europe and make up for their disadvantages in product cost.

　　Correspondingly, the newly-built battery enterprises in Europe attach great importance to the carbon emission of batteries in the whole life cycle from raw materials to products. According to the data of the European Transport and Environment Federation, the carbon emission of battery production of electric vehicles ranges from 61kg to 106kg CO_2e/kWh, which can account for more than 60% of the total life cycle emission of electric vehicles.

　　Northvolt Company emphasizes that its battery carbon footprint (about 33kg CO_2e/kWh) is only one-third of that of reference batteries in the same industry due to the use of 100% renewable energy, and Northvolt hopes to reach the goal of 10kg CO_2e/kWh by 2030.

　　However, there is an important premise to build a green barrier for the European battery industry, that is, the battery capacity in Europe can meet its own needs. Otherwise, these measures will increase the production costs, including those of European battery manufacturers, and the products of leading Asian enterprises will still be competitive.

　　Zeng Yuqun, Chairman of Contemporary Amperex Technology Co., Limited, said that based on the composition of the carbon footprint of power batteries, most of the carbon footprint can be reduced through green power, large-scale recycling and technological upgrading, and combined with carbon sinks, a zero-carbon battery can be realized. In the first quarter of 2022, Contemporary Amperex Technology Co., Limited recycled 21,000 tons of waste batteries and used them to produce 18,000 tons of precursors. In March, 2022, Contemporary Amperex Technology Co., Limited Yibin Factory obtained international certification and became the first zero-carbon battery factory in the world.

　　Can Europe win the first opportunity through solid-state batteries by changing the track?

　　Solid-state battery is an important research direction of the next generation power battery, which is expected to replace the traditional lithium-ion battery (LIB). Zhang Lin focused on the design, optimization and recycling technology of new energy materials, and was nominated for the Leibniz Prize in 2019. In an interview with the Science and Technology Daily reporter, she stressed: "For the industrialization of all-solid-state batteries, both China and Europe are currently in the primary stage."

　　Zhang Lin introduced the long-term accumulation of solid-state battery research in Europe. For example, BMW cooperates with SolidPower Company of the United States to develop sulfide solid electrolyte technology, and plans to launch a prototype of solid battery by 2025 and use it in production cars by 2030. Volkswagen cooperates with QuantumScape Company of the United States, focusing on the research of oxide solid electrolyte, and plans to mass-produce solid-state batteries in 2025.

　　"The development of all-solid-state lithium batteries in Europe mainly depends on the development of solid electrolytes. At present, the most potential electrolytes are oxides, sulfides and polymers, while borohydride and halide have also made breakthroughs in the last five years, but the advantages and disadvantages of the above-mentioned electrolytes are obvious. At present, only the ionic conductivity of some sulfide electrolytes approaches or exceeds the level of organic liquid electrolytes. Due to problems such as interface, its electrochemical stability is not satisfactory. " Zhang Lin said.

　　She emphasized that there is no perfect electrolyte to meet the application requirements at present, so it is necessary to improve all kinds of electrolytes to obtain good comprehensive performance. Basic research and applied research will develop iteratively. Some material systems have begun to enter the application field slowly. The experience gained in the application process will promote the development of basic research. In addition, efforts should continue to be made to explore and discover ionic conductors with new structures. Qualcomm screening calculation combined with experiments will help to discover new compounds.

　　In addition, she also said that as far as the oxide solid-state battery is concerned, its electrolyte has relatively high ionic conductivity and stable chemical characteristics, which is not harsh on the preparation environment and easy to be produced and applied on a large scale. However, compared with traditional lithium-ion batteries, the cost of oxide solid-state batteries is still high, and the performance needs some time to improve. Oxide solid-state batteries are most likely to be applied to high-end electric vehicles first, because customers may be willing to pay the premium for solid-state batteries in order to obtain longer cruising range and higher safety.

　　When it comes to semi-solid batteries, Zhang Lin said: "At present, solid-state battery enterprises in China mainly choose the research and development route of semi-solid batteries based on solid-liquid mixed electrolytes. Although adding liquid electrolyte may reduce the thermal stability to some extent, the process of mass production of semi-solid batteries with solid-liquid mixed electrolyte is more compatible with the current manufacturing technology and equipment of liquid lithium ion batteries. Considering factors such as materials and equipment, semi-solid batteries are more feasible in the short term and are already on the eve of mass production. "

　　Can Europe overtake in corners by developing other new batteries, such as lithium-air batteries or lithium-sulfur batteries? Kay Christian Muller is not optimistic about this. He told the Science and Technology Daily reporter: "These new battery systems are still under development, and there are still many problems when they are introduced to the market. Europe cannot rely on these battery systems to catch up with Asian battery manufacturers. "

　　With complementary advantages, China-EU battery industry looks forward to mutually beneficial cooperation.

　　The domestic battery industry in Europe is in the process of rapid development. Through policy guidance and cooperation between upstream and downstream enterprises, the battery production capacity in Europe will gradually expand around 2025 and occupy a certain global market share. At the same time, European companies are also seeking the far-reaching layout of the battery industry at different levels. For example, cooperate with battery enterprises through equity investment or joint venture, infiltrate into the upstream mineral resources of power batteries to ensure stable production capacity supply and strengthen the control of industrial chain.

　　Take BASF as an example. In August 2021, BASF acquired a 51% stake in Shanshan Energy, a leading lithium battery material company in China, and actively promoted cooperation with battery companies such as Contemporary Amperex Technology Co., Limited and Honeycomb Energy in the field of battery materials and recycling; In Japan and the United States, BASF has established joint ventures with old cathode material supplier Toda Industries. In Europe, BASF has built production bases for cathode active materials and precursors in Germany and Finland. BASF has quietly become one of the world’s leading suppliers of cathode active materials for lithium batteries, not only seizing a strong market advantage, but also becoming the first company with cathode material production capacity in all major markets around the world.

　　Let’s look at the German Volkswagen whose strategic goal is to become one of the world’s three largest battery manufacturers. In May 2020, Volkswagen invested about 1.1 billion euros to acquire a 26% stake in China battery factory Shangguoxuan Hi-Tech, becoming the largest shareholder of Guoxuan Hi-Tech. In the first half of 2022, the installed capacity of Guoxuan Hi-Tech power battery was 5.8GWh, ranking eighth in the world. Guoxuan Hi-Tech is developing the first generation of standard batteries for the public. In the battery factory built by Volkswagen, Guoxuan Hi-Tech will cooperate with Volkswagen as a technical partner in the production layout, equipment deployment and production process of the battery factory to help it realize the industrial production of batteries.

　　From this perspective, China-EU battery industry is forming a new bond, with capital, technology and market intertwined and deeply integrated. On the one hand, China enterprises have their own advantages in terms of capacity scale, technology maturity and supply chain control ability; On the other hand, Europe is also constantly strengthening the supply capacity of its key products. Strengthening mutually beneficial cooperation between Chinese and European enterprises will help both sides give full play to their respective advantages and take the initiative in the global new energy vehicle market. Looking forward to the future, China and Europe may be the right way to jointly deal with climate change and energy crisis. (Written by Li Shan, reporter of Science and Technology Daily in Germany; Planned by He Yi, Fang Linlin)

LI： It’s a bit difficult to realize the ideal.

This time, LI had a topic because of the new car problem and the withdrawal of shareholders.

　

On December 13th, Sky Eye Information showed that after seven capital increases, Beijing Chehejia Information Technology Co., Ltd., the operating entity of LI, was lowered for the first time, and its registered capital was changed from 915 million yuan to 682 million yuan, a decrease of about 25%, and some investors withdrew.

　

Coincidentally, just after LI’s first new car, Li ONE, was delivered in December, users reported that there were many problems with the new car, including the failure alarm of the instrument panel emission system and the inability to speed up when stepping on the accelerator pedal.

　

For all kinds of problems after the delivery of new cars, LI CEO Li Xiang bluntly said in his personal official Weibo, "It is the greatest help for us to point out problems at the first time. In LI, finding and solving problems is the process of creating value, and concealing problems is suicide."

　

In an interview with the Beijing News reporter, some insiders admitted that they faced various problems at the stage of delivery. Although it had nothing to do with quality, it did leave a bad impression on users.

　

At the same time, the "small episode" of equity change has also made the outside world catch the wind. Some people think that capital changes and shareholders withdraw or prepare for IPO, but LI officials have not responded to this. If it is true, can LI still achieve Li Xiang’s goal of building a car under the circumstances of just delivering and facing problems and pursuing capital realization so quickly?

Rapid response to new car failure

　

On December 3rd, LI officials said that the first batch of new cars had been delivered, and at the same time, Li ONE with Baby Blue body color matching will begin to roll off the assembly line on December 13th.

　

The owners who got the first batch of new cars were not happy for too long, and the new cars had various failures. But the ideal response to the new car problem is also very fast.

　

On December 11th, after a user reported the alarm message of "emission system failure" on the instrument panel of the vehicle, on December 12th, LI immediately responded in its official Weibo that the cause of the instrument panel emission failure alarm was confirmed as "false alarm caused by the self-diagnosis mechanism of the three-way valve of the air conditioning system", and said that it would be solved in the subsequent software upgrade, and such problems would not affect the driving and safety of the vehicle. In addition, LI said that it also found that some vehicles will have false alarms such as parking system and body stability system, and will upgrade the software through OTA next week to solve the problem of false alarms.

　

On the morning of December 16th, a user drove into the expressway after picking up the car from the Hangzhou delivery center. After the adaptive cruise function was released during driving, the vehicle pedaling the accelerator pedal could not speed up. LI once again responded that the reason why the vehicle can’t speed up has been determined that the logistics mode of the vehicle was not completely released before it was delivered to the user, which is a missed inspection error.

　

In this regard, some netizens commented that it is normal for new cars to have bugs, but LI dares to face and solve problems, which is worthy of users’ expectation. However, many users said that this kind of problem appeared just after the new car was delivered, and it was difficult for people to treat it lightly. "This shows that it is still not solid. Security has always been the key to ideal advocacy, but it turned out to be a problem in the battlefield." Some users said.

　

There are many complaints about the delay in delivery.

　

According to the Beijing News reporter, it has been four years and five months since the establishment and delivery of LI, which is definitely one of the enterprises fighting on the long front among the new forces making cars.

　

Shortly before the delivery, LI also received complaints from users because of the delayed delivery. At the end of October, Ideal announced that it would postpone the delivery opening time of Li ONE, the first mass production model, from November this year to December, and directly deliver Li ONE 2020 models to the first batch of users.

　

In view of the reasons for the delayed delivery, LI said that the 2020 product has more upgraded parts. LI promised that the specific delivery time for each user would not exceed one month through the adjustment of the factory’s production capacity.

　

On October 21st, LI will update the estimated delivery time of the specific month according to the locking situation of the reserved users. If the license index expires, it will extend the license index for free.

　

Some car booking users said that many customers who have made small orders and locked orders have fully recognized the previous version of LI after several rounds of iteration, but this upgrade has also caused some customers’ uncertainty and wait-and-see mood. "The newly upgraded part may not necessarily add new users, but the cut place will definitely lose some existing customers." The user said.

　

It is difficult to rely on the new forces of building cars.

　

After several twists and turns in LI, the evaluation of the outside world has become mixed.

　

When the delivery was postponed before, Li Xiang had responded to LI’s "slow efficiency". "It is good for us, and we can see some mistakes made by many previous enterprises. We hope to effectively avoid these pits." Obviously, Li wants to have a clear understanding of what he and LI need and what to do.

　

Some insiders also said that for this industry, it is not a bad thing to spend more time to precipitate cars except that the tuyere is almost gone.

　

But after the delivery, LI will face more problems. The capital problem is the first thing to support the development of enterprises. The data shows that the operating income of LI in 2018 is about 170 million yuan, the net profit is about-719 million yuan, the total assets are about 4.732 billion yuan and the total liabilities are 830 million yuan. As of the first half of this year, LI’s operating income was about 5,277,600 yuan, net profit was about-629 million yuan, total assets were about 5,842 million yuan, and total liabilities were 931 million yuan.

　

However, the registered capital of Beijing Chehejia dropped sharply, and the shareholders of the company withdrew frequently. This makes people doubt the viability of LI’s capital. Some people think that LI’s capital change may pave the way for its overseas IPO. Earlier, it was reported that LI has started the listing of US stocks in 2020, and the IPO scale may be around 500 million US dollars.

　

A financial analyst said in an interview with the Beijing News that if the IPO in LI comes true, it will indeed bring more capital support to enterprises, but it will also bear the risks of company development and stock price fluctuation. Weilai is an example.

　

As its name suggests, LI is an ideal enterprise among the new forces of car making. However, it is not a good sign that users are questioning the products just after delivery. There have been rumors in the industry that there are not many new car-making forces that can survive in the cold winter of the auto market. Whoever can take the lead in IPO will survive. However, for companies that have just taken the first step of delivery, the ideal IPO pace may be a bit big.

　

Beijing News reporter Mo Wei Image source enterprise official website

Editor Zhang Bing proofreads Liu Jun.

Huaxi Zidai Factory was exposed as Japanese capital？ The factory admits： But …

On September 20th, the rumor that Hua Xizi’s "Public Relations Collective Resignation" and the letter of apology had nothing to do with the public relations department went on the hot search, which once emphasized that it was an authentic domestic product.

Jiupai Financial Reporter noticed that the product parameters of Huaxizi Balanced Liquid Foundation in Tmall flagship store showed that its manufacturer was Shanghai Dongse Daily Chemical Co., Ltd.. The product is similar in shape to the traditional snuff bottle, and the details page emphasizes its inheritance of "Oriental Rhyme".

According to the data, Shanghai Dongse Daily Chemical Co., Ltd. is 100% wholly-owned by Dongse Cosmetics Co., Ltd., and its chairman and legal representative are Ishihara Jinghong, and its director and general manager are Tamura Keiji, with a registered capital of 3.48 million US dollars. It was established in 1999. The national enterprise credit information publicity system also shows that Shanghai Dongse Daily Chemical Co., Ltd. is a limited liability company (wholly owned by a foreign legal person).

On September 20, Jiupai financial reporters called Shanghai Dongse Daily Chemical Co., Ltd., and the staff said that "Huaxizi Balanced Liquid Foundation is produced by us, and we are a Japanese-funded enterprise; But the factory is in China and the employees are all from China. "

In this regard, Huaxizi customer service responded to the Jiupai financial reporter: "At present, all the products of Huaxizi are manufactured in China, which have been put on record by the government and passed the strict testing of relevant departments."

It is reported that Dongse Group is a well-known Japanese cosmetics pigment related manufacturer, and its production scope covers functional raw materials, powder and liquid makeup, nail polish and skin care. Shanghai Dongse Daily Chemical Co., Ltd. is a cosmetics processing enterprise invested and established in China.

Previously reported

Recently, when Li Jiaqi introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, he saw a netizen leave a message saying that it was getting more and more expensive. He asked, "Where is it expensive? It’s been this price for so many years. Don’t talk nonsense with your eyes open. Domestic brands are difficult … where is it expensive? "

Later, Li Jiaqi said: "Sometimes I look for my own reasons. After so many years, my salary has not risen. Have you worked hard?"

It is this sentence that triggered a heated discussion among netizens.

On September 19th, more than a week after the live broadcast in Li Jiaqi, Weibo, the official of Huaxi Zi, issued an apology statement, saying that he was sorry that we were late. In the past week, the whole network paid great attention to it, and the relevant opinions were fully recorded and being revised according to the opinions of netizens. Some netizens think that Hua Xizi didn’t respond more to the Li Jiaqi incident, and half of the contents in the letter were promoting the brand.

The apology statement is as follows:

Thank you for your attention to Hua Xizi.

I sincerely apologize to all of you. In the past week, Huaxizi has received great attention from the whole network. We are scared and at a loss, and the brand has not spoken before. During this time, we constantly absorbed your criticisms, opinions and suggestions.

I’m very sorry for taking up too many public resources. Thank you for your encouragement. We have fully recorded the relevant opinions, and the team is comparing, revising and upgrading them one by one, adhering to the initial intention, bringing you better products and providing better services.

This large-scale attention and discussion is a valuable opportunity for us to listen to the real voices of different consumers, and it is also the starting point for the team to self-examine and start again. Thank you very much for your attention, whether you have used our products or have never known our partners.

Hua Xizi was founded in Hangzhou, and became attached to Xizi Lake, with Hua as the surname and Xizi as the name. R&D center, production plant, tax payment, etc. are all in China, and it is an out-and-out China brand. "Promoting the beauty of the East and casting a century-old national makeup" is Hua Xizi’s brand vision. Since the development of domestic products, it has been endless. As a young China makeup brand, Hua Xizi hopes to tell the story of China and inherit the beauty of the East.

Just a few words, can’t reply one by one.

In the future, we will continue to share with you what the brand is doing, so that everyone can understand Hua Xizi in more forms.

Down-to-earth, steady and far-reaching; Let a hundred flowers blossom and domestic products become stronger.

After Hua Xizi apologized, some media initiated a vote on "How to treat Hua Xizi’s apology", and 33,000 people participated in the voting before the press release. Among them, 11,000 netizens thought Hua Xizi didn’t respond to the price issue, 5,934 netizens thought it was too late, and nearly 5,648 netizens thought it was more like a brand advertisement.

Source | Observer Network Comprehensive @ Jiupai Finance, previously reported

Original title: "Huaxi Zidai Factory was exposed to Japanese capital? The factory admits: but … "

Read the original text

Revealing the emotional anchor’s skill of collecting money： acting hype, selling miserable goods

　　Xinhua News Agency, Jinan, June 2 nd Title: Revealing Emotional Anchor’s Art of Collecting Money: Acting and Speculating, Selling Miserable Goods.

　　Xinhua News Agency "Xinhua Viewpoint" reporter

　　In Tik Tok, Aauto Quicker and other short video platforms, there are a group of anchors who solve emotional problems for netizens. They can solve complicated contradictions and disputes in daily life in minutes, attracting a large number of middle-aged and elderly viewers.

　　A survey by Xinhua Viewpoint reporter found that these emotional anchors often write, direct and play false stories under the guise of "mediation", with the actual purpose of bringing goods. Most of the goods sold are fake and shoddy, which is suspected of fraud.

　　Making up stories "selling miserably" has tens of thousands of fans.

　　The reporter searched several short video and live broadcast platforms with the keyword "emotional anchor" and found that under the label of "positive energy", the screen was full of incredible ethical stories, such as "my ex-boyfriend took out his kidney for his girlfriend but chose to disappear" and "my husband died for 6 years and met again on the way to work".

　　Once you pay attention to an emotional anchor, the platform will continue to push similar emotional anchors. In the live broadcast room, the anchor usually conducts so-called contradiction mediation and dispute settlement in the name of accepting the request of the "client". After the broadcast, the anchor took "everyone likes it to 100,000, so I will contact the client for mediation" as a gimmick, accumulating the audience and popularity in the live broadcast room, and distributing more traffic in the background accordingly.

　　From fighting between husband and wife to quarreling between mother-in-law and daughter-in-law, from maintenance disputes to child abuse, the drama of "mediating contradictions" by anchors is constantly staged in videos or live broadcasts. Some of the protagonists in the story are terminally ill boys, and some are mothers abused by their children. They have left messages to the emotional anchor for "help" because of their "miserable experiences".

　　The anchors sometimes look dignified and sometimes impassioned. After the connection, it only takes a few hours, and seemingly extremely sharp contradictions will always be solved.

　　According to the reporter’s investigation, the number of fans of emotional anchors in Tik Tok is more than 10 million, and there are also tens of thousands of fans. Some millions of fans often watch live broadcasts of anchors with more than 100,000 people.

　　Not only live broadcast, but also some anchor numbers broadcast "series" in the form of short videos. A Tik Tok named "Dai Sige" has broadcast more than 200 short videos so far, with more than 5.4 million fans and more than 46 million likes, and the highest rating of a single video exceeds 2.8 million.

　　The content of "selling badly" has won the trust of a large number of middle-aged and elderly audiences. The helplessness, fear and deception of the parties in the video not only satisfied their curiosity, but also won their sympathy. For example, in the live broadcast room where the plot is "treating the mother", there are barrage screens such as "This girl is so kind", "Too filial", "Help her" and "Help me place an order when my son comes back".

　　Wang Xiaoyan, a senior anchor, said that these emotional anchors won by team ability and script plot, and the people and stories were carefully compiled and interpreted.

　　The parents of Ms. Yin, a citizen of Nanning, Guangxi, are over 60 years old. Both of them pay attention to a large number of emotional anchors and spend several hours watching these short videos or live broadcasts every day. "They are actually attracted by the dramatic conflicts in these videos. Some anchors have intense emotions, strong inflammatory language and like moral criticism, which is particularly easy for middle-aged and elderly people to become addicted. " Ms. Yin said.

　　Some live broadcasts earn tens of thousands of yuan, and the sales are often defective products and no fakes.

　　In fact, the emotional anchor interprets the story of "ups and downs" according to the script, creates "conflicts and disputes" and acts as a "mediator", with the ultimate goal of "sucking powder to raise the number", so that fans can bring goods after reaching a certain number.

　　An emotional anchor told reporters that the daily income of an ordinary live broadcast room with tens of thousands of fans ranges from several thousand yuan to ten thousand yuan, such as rewards, parking fees with goods and profits with goods. In a live broadcast room with over one million fans, the income can easily reach more than 50 thousand yuan.

　　An emotional anchor selling e-books introduced that the total number of fans of his team in Tik Tok and Aauto Quicker is about 3 million, and the team’s income mainly consists of two parts: first, fans reward, which mainly attracts fans to "encourage and support" the plot parties and mediators in the process of resolving emotional disputes; The second is the income from goods, because the cost of selling emotional counseling e-books is almost zero, and the profit is extremely high. The monthly income of its team can reach 1.2 million yuan.

　　In order to close the distance, the audience in front of the screen is called "family" by the anchor. "Family, come and want to hear what happened to their mother-in-law relationship. Please pay attention or join a fan group."

　　When the reporter entered the Tik Tok named "Colette March for Love", the anchor was broadcasting a "party". With tears in her eyes, the client told the story of being driven out of the house by her mother-in-law, which attracted more than 600 fans to watch in just a few minutes.

　　The reporter learned that in the live broadcast room of the anchor, you don’t need to pay any fees to pay attention to the anchor, but to become a "fan" of the anchor, you need to pay a shaking coin worth 0.1 yuan RMB. "After becoming a fan, speak in the live broadcast room, and the user name will be marked with ‘ Family label ’ , become the anchor ‘ Family ’ 。” Tang, an elderly enthusiastic audience of an emotional anchor, said. Being "fans" and "family members" means building trust and close emotional ties with the anchor and being willing to spend money for the anchor.

　　After the emotional story is over, there are often many people performing "fake bargaining" in the live broadcast room, and the sales are often defective products and no fakes. Many anchor performances turned against "manufacturers", letting them make profits or even take money, forcing price reduction or reproduction. For example, when they sell cosmetics, daily necessities and jewelry, they "fudge": "They buy things to help more clients solve problems in the live broadcast room", "Factory direct sales, absolute lowest price, genuine products" and "The manufacturer has put a quality guarantee of 200,000 yuan in my place, so the family can rest assured".

　　According to some users in Tik Tok, the goods they bought in the live broadcast room of emotional anchor were of poor quality, the goods were not on the right board and the after-sales service was poor. Ms. Liu, a 64-year-old citizen of Jinan, told the reporter that after the goods such as silver ornaments purchased in the live broadcast room were identified as fakes, she repeatedly contacted the customer service and never got a reply. After complaining about the incident in the live broadcast room, she was called "black powder" by the anchor, personally attacked and kicked out of the live broadcast room.

　　Recently, a survey conducted by an institution on the experience of the elderly being cheated on the Internet shows that "false advertising" is the most common risk of the elderly when surfing the Internet, accounting for more than 30%. Followed by online fraud, accounting for about 22%. Among different groups of elderly people, the proportion of elderly people living alone in rural areas who are deceived is as high as 90%. In the most common deception scene, "live broadcast, short video" is indispensable.

　　Emotional live broadcast forms a complete industrial chain, and the platform should strengthen supervision.

　　In March, Tik Tok Security Center issued the "Public Notice on Punishment for Violation of" Selling Miserable Goods and Performing Speculation ",saying that the platform has imposed penalties for violation of regulations on selling miserable goods, fabricating bizarre stories and performing hype, and some anchors mediate emotional disputes, fabricate bizarre stories and use sympathy, with the ultimate goal of bringing goods.

　　The reporter’s investigation found that the emotional live broadcast market has formed a relatively complete industrial chain from actors to scripts, from "sucking powder" to bringing goods. Some WeChat WeChat official account even have an article titled "Mai Shou Lian Manual". Mai Shou can communicate with the anchor alone or with many wheat, or find his own partner to temporarily play. The most popular plots include cheating, liking my cousin, rural plots, domestic violence and so on.

　　"widely used among anchors ‘ Family ’ Address is emotionally attractive to the audience. Most emotional anchors are biased towards ethics, family disputes, and the relationship between mother-in-law and daughter-in-law, which is extremely attractive and deceptive to middle-aged and elderly people who lack social interaction. " Zhu Guowei, a professor at the School of Business Administration of Hunan University, said.

　　"Emotional anchors sell bad hype by fabricating stories, which has a certain deceptive nature and is suspected of breaking the law." Wang Sixin, deputy dean of the Institute of Community of Human Destiny, Communication University of China, said that relevant parties should intensify efforts to rectify and purify cyberspace.

　　Chen Guanwen, a lawyer of Shandong Rizhong Law Firm, said that it is a typical price fraud to induce consumption by performing routines such as "bargaining", falsely raising the price first and then reducing the price at a loss.

　　Liu Junhai, a professor at the Law School of Renmin University of China, believes that the platform should strengthen the supervision of commodity quality and price and improve the consumer evaluation mechanism.

　　Experts suggest that the relevant regulatory authorities should improve the platform management measures and increase penalties. If the platform fails to fulfill its obligation to review the qualifications of operators, or fails to fulfill its obligation to ensure the safety of consumers, causing damage to consumers, it shall bear corresponding responsibilities according to law.

　　Wang Sixin believes that the pace of social life is accelerating, and many middle-aged and elderly people lack children to accompany them, so their emotional needs cannot be met. At the same time, they lack full understanding of new technologies and means, have poor discrimination and are easily confused. The whole society should strengthen the reminder and care for this group. In addition, consumers should actively report the fraud they find, and relevant departments should also increase the punishment for illegal acts. (Reporter Wang Yang, Pan Qiang, Xie Ying, Li Ziwei)

Whether WeChat gives Tik Tok a ＂bright red card＂ is a monopoly or unfair competition is controversial.

　　A few days ago, Tik Tok said that new users could not log in to Tik Tok normally with the authorization of WeChat, because there was a problem with the login service provided by WeChat open platform, which caused troubles to the common users of Tik Tok and WeChat. According to people close to Tencent, WeChat’s move is "based on platform rules and consideration of protecting users’ privacy".

　　At the beginning of the new year, Tik Tok released the video social App "Duoshan", and it was soon discovered that the download link was blocked by WeChat on the grounds that "the webpage contains unsafe content".

　　As of press time, Tencent officials did not respond to this matter. However, on January 26th, WeChat issued a notice on "Handling of Recent Induced Violation and Malicious Confrontation", which explicitly prohibited the testing and induced behavior of external links, and specifically named the offending apps including today’s headlines, Tencent’s Didi Chuxing, JD.COM and so on.

　　Is it suspected of unfair competition?

　　On January 23, the relevant person in charge of Tik Tok said in an interview with the media that WeChat has the value of hydropower infrastructure. At present, there are more than 200 million users who use WeChat accounts to log in to Tik Tok alone. Once WeChat is unilaterally banned, it will have a greater impact on users.

　　Cong Lixian, a professor at the School of Intellectual Property of East China University of Political Science and Law, holds different views on the "infrastructure theory". He told the "Legal Daily" reporter that under normal circumstances, basic telecom service providers are considered as basic network service providers. Facebook and Twitter have a very large market share in the United States and have never been recognized as infrastructure.

　　Earlier, Zhang Xinnian, a Beijing lawyer, said in an interview with the media that if Tencent unilaterally terminated Tik Tok’s WeChat authorized login, it would be suspected of damaging the normal choice rights of Tik Tok operators and consumers, which could be considered as unfair competition.

　　Cong Lixian believes that in the market economy, whether it is compatible with other people’s products or services is usually the result of free competition, and deciding whether it is compatible is also a voluntary choice for operators to maximize their interests. Whether incompatible behavior constitutes unfair competition as stipulated in the Anti-Unfair Competition Law depends on whether the operator is malicious.

　　"Based on the protection of personal information and the protection of corporate commercial resources, it is understandable that WeChat carries out necessary management and does not involve malicious incompatibility; Wechat and Tik Tok can still be installed and run on the same device, and they are not compatible. Moreover, in addition to WeChat account, Tik Tok users can also choose to log in to Tik Tok by means of mobile phone number, headline account, etc., not just relying on WeChat account login. " Cong Lixian said that this is a normal enterprise competition, and moral kidnapping should not be used to accuse normal business operations.

　　Kong Xiangjun, dean of the Institute of Intellectual Property and Competition Law of Shanghai Jiaotong University, said in an interview with the Legal Daily that compatibility is not only the operator’s choice, but also may be based on various reasonable factors such as safety and efficiency. Compatibility and incompatibility are common phenomena on the Internet, and forced compatibility is not only impossible, but also harmful. We should not only adhere to the principle of freedom of competition, but also limit the scope of "malice".

　　"As far as this incident is concerned, if Tik Tok has a variety of options for users’ access channels, a certain platform operator has no obligation to open up. Whether or not to open the platform is usually the freedom of competition of operators, and the law only restricts the competitive behavior of monopoly operators. Wechat’s termination of authorized login will objectively bring inconvenience to Tik Tok users, but this benefit has not yet risen to the legal level, more like a ‘ Reflective interests ’ That is, if it is good to log in with WeChat account, it will cause some inconvenience if it cannot be used. However, this benefit is the reflective benefit brought by the previous login. The benefits felt by the parties are not real benefits, so it is difficult to claim rights. " Kong Xiangjun said.

　　Internet industry is cautious about monopoly.

　　Accusing the monopoly of WeChat is the voice that the headline department has made many times. The relevant person in charge of headlines once pointed out in an interview with the media: "The core lies in the rapid development of headline products, including Tik Tok, which has shaken Tencent’s monopoly position and commercial interests."

　　So, does WeChat’s behavior constitute a monopoly? Article 3 of the anti-monopoly law stipulates that monopolistic behaviors include: the operators reach a monopoly agreement; Operators abuse market dominance; Concentration of operators that have or may have the effect of eliminating or restricting competition.

　　Sheng Jiemin, a well-known expert in anti-monopoly law and a professor at Peking University Law School, said in an interview with the reporter of Legal Daily that in fact, the determination of monopoly status is very complicated, and in judicial and law enforcement practice, it is necessary to be very cautious about the determination of "abuse of market dominance" by enterprises.

　　"Many people think that a large market share has a monopoly position, but it is not. To judge whether an enterprise has or abuses a dominant market position, many factors must be considered." Sheng Jiemin said that the rapid iteration of the Internet industry determines the criteria for judging dynamic competition rather than static scale. In addition, Internet companies are trying their best to expand their own scale, and the boundaries of related markets are far less clear than those of traditional markets. In this case, more attention should be paid to market entry, market behavior of operators, impact on competition and other factors.

　　Cong Lixian also believes that it is difficult to define the scope of the relevant market, whether the specific parties in the relevant market are involved in market dominance, and whether the relevant parties are abusing market dominance. "In view of this incident, WeChat belongs to social software and Tik Tok belongs to short video application, and they actually do not belong to the same relevant market."

　　You Yunting, a Shanghai lawyer, told the reporter of Legal Daily that on the issue of monopoly, on the one hand, it depends on whether the operators have a dominant market position, and on the other hand, it depends on whether the consequences of monopolistic behavior have caused subversive changes to the whole competition pattern. "Tencent didn’t block all users in Tik Tok, but just stopped logging in new users’ WeChat accounts, not to mention abusing the dominant market position."

　　Xue Jun, deputy dean of Peking University Law School, told the Legal Daily reporter: "Being unable to log in with WeChat account normally will objectively affect the user experience of Tik Tok users, but it is unlikely to have a long-term and obvious effect of eliminating and restricting competition. Because even if Tik Tok users can’t log in with WeChat account, they can log in by other means. It is still necessary to go deep into the specific legal relationship involved by the parties, and not just look at some big things, otherwise it may be biased. "

　　"This incident is not entirely a bad thing for Tik Tok. In a sense, it is also an opportunity to test the stickiness of Tik Tok users. Enterprises must have a sense of management and cannot pin their business models on the cooperation of others. " Xue Jun said.

　　Information security attracts netizens’ attention

　　Although Tik Tok has repeatedly denied "acquiring the WeChat relationship chain" in this storm, the discussion on the relationship chain has not stopped.

　　Weibo user "Nutritionist-Guo Lin" said, "My Tik Tok has not been bound to WeChat. Today, I downloaded Duoshan, logged in with Tik Tok, and saw that many friends recommended are WeChat friends … … I feel that Tik Tok is very unsafe. ".

　　On January 25th, Zhou Tian Finance reported that the code screenshots obtained from the industry showed that today’s headline adjusted the Cookie of WeChat browser and sent it back to today’s headline server. It is speculated that the headline is likely to obtain the WeChat friend relationship chain in this way. According to the screenshot, the headline extends the life cycle of Cookie in WeChat browser to 10 years, while in the industry, such cycle is usually about a few days.

　　Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes that in the era of big data, respecting users’ right to choose and privacy is an eternal theme. Taking the case of using Sina Weibo user information illegally by Pulse as an example, the court held that protecting user information was an important basis to measure the legitimacy of the operator’s behavior, and finally decided that Pulse constituted unfair competition.

　　Zhu Wei said that enterprises should give priority to personal information security and privacy protection from the perspective of users. Secondly, under the framework of laws and regulations, reasonable and proper use of data can bring better product experience to users.

　　You Yunting added that in addition to the platform side, users should also raise their awareness of self-protection. They should try to install products from big companies and not install apps from unknown sources. Permissions related to their privacy must be thoroughly understood before choosing whether to agree or disagree, and synchronization functions must not be abused. Reduce the possibility of personal information disclosure through good use. (Reporter Han Dandong Luo Congran)

Looking back on 2021, watch the beautiful flash moment when Tik Tok met the film!

32 million people watched together.Tik Tok’s first live movie

, and other masters gathered at the Tik Tok Cloud premiere.

Appear in the live broadcast room and have a cross-border conversation with Tik Tok Talent.

Tik Tok account plays 4.3 billion … …


Special feature of 1905 film network Looking back at 2021, all the famous scenes of these film circles were staged in Tik Tok.On January 23rd, Tik Tok and China Film Report released the annual event inventory video of "The Flash Moment of Tik Tok Film 2021" to relive the flash moment when Tik Tok met the film in the past year.


According to the data released by the National Film Bureau on January 1st, 2022, the total box office of China’s films reached 47.258 billion yuan and the total number of screens reached 82,248 in 2021. The total box office and the total number of screens continued to rank first in the world, and the film industry in China recovered rapidly and continued to develop well.


Among the new films released throughout the year, 304 films were chosen to be promoted in Tik Tok. Tik Tok was among the producers of 19 films. Tik Tok platform has increasingly become an important position that can’t be ignored in film publicity.


In the past year, how did Tik Tok integrate resources to help the film announcement in multiple dimensions? In the continuous iteration and upgrade of the short video platform announcement mode, what experience can be used for reference by the industry?


Full coverage of the schedule

Refined operation helps film announcement.


Looking at all the major schedules in 2021, from Spring Festival, May Day and Summer Holiday to National Day and New Year’s Eve, whether it is a commercial blockbuster or a low-budget film, Tik Tok platform has become a "battleground" for film announcement. The films with the leading box office are also in the top position in Tik Tok, and Tik Tok, as a content platform, has a stronger potential energy output in film promotion.


At the beginning of the year, the "strongest Spring Festival file in history" created a number of records such as 7.8 billion box office, 160 million person-times and 2.585 million times, which boosted industry confidence. Detective Chinatown 3, Hi, Mom and other blockbusters with the highest volume performed equally well in Tik Tok.


Hi, Mom touched the audience with tears in her laughter and simple and sincere mother-daughter affection, and made 5.413 billion box office, ranking second in the year. The film also focuses on the theme of "family" in short video promotion, and directly pokes users’ tears with strong empathy topics.


# Hello Li Huanying is crying, # Crying, # Hello Li Huanying is crying and laughing, # Hello Li Huanying MV is crying, and other topics are on the hot list in Tik Tok. The official account of the movie @ Hello Movie The total number of videos played in Li Huanying exceeded 4.3 billion, and the total number of likes exceeded 99 million. In 2021, Tik Tok users left the most tears for Hi, Mom.



The May 1st champion highlighted the highlight of "Zhang Yimou’s first spy war work". Zhang Yimou was a guest in the live broadcast room, and talked with Tik Tok experts such as @ Buyi Detective, @ Crow Movie, @ Zhang Zhanling and @ Waiguoren Research Association. The cross-border collision between the famous director and the users in Tik Tok, and the popularity and viewpoint of Qi Fei have achieved the communication effect of breaking the wall and the circle.


The Battle at Lake Changjin, My Father and I, two blockbusters in the National Day archives, also made efforts to publicize on the platform of Tik Tok to complete the "ultimate leap" at the box office. Box office champion of the year — — The official account of The Battle at Lake Changjin Tik Tok has 2.78 million fans, making it the movie official number with the most fans. Jason Wu, Jackson Yee and other masters attended the "Tik Tok Cloud Premiere of Changjin Lake", which attracted more than 6 million users to participate in the interaction, and a total of 10 hot topics were listed.



The four directors of Me and My Father jointly broadcast live in Tik Tok, attracting more than 15.6 million people to watch. The "Me and My Father’s Cavalry Corps" starring in the "Riding the Wind" unit has nearly 10 million praises and has become the hottest video of the year.



Not only commercial blockbusters, genre films can also reach the target audience accurately through short video communication strategies with outstanding highlights and tailor-made.


The youth romantic film "Summer Future" highlights the "sense of youth" in the propaganda, and combines the topic fermentation with special time nodes such as graduation season and Tanabata to arouse netizens’ empathy and enhance users’ desire to see the index and pre-sale conversion.　


# Leo Airborne Graduation Ceremony # Summer future is too real # Leo Zifeng Zhang school uniform photo hot spots have been listed for 32 times, with a cumulative broadcast volume of 797 million, and the maximum growth in a single day is 92,000.


Action crime movies accurately found the male audience who loved action movies. The cumulative broadcast volume of # Anger Serious Cases reached 2.9 billion, and hot topics were listed for 18 times. Topics such as "Missing the Stars" even set off a platform-wide emotional killing. In the end, the film won 1.329 billion box office and won the box office championship in Hong Kong.


In the past Lunar New Year movies, suspense crime movies, comedies, romantic movies "Love by Year" were also aimed at the target crowd and sinking the market in Tik Tok. Through the publicity before the screening, continuous exposure after the screening, the long tail effect was released, which prompted more audiences to enter the theater and realized the overall volume and box office growth of the film.


Innovative and characteristic gameplay

Explore more possibilities of connecting with movies.


From the first admission in 2017, through several years’ practice, Tik Tok’s film announcement mode has been constantly iterative and upgraded. By means of enriching marketing methods, expanding marketing scenarios and creating effective marketing tools, Tik Tok is exploring a new model of "internet plus Movies" while exerting the power of the platform to help the accurate distribution of materials, driving the growth of movies’ desire to see the index and the transformation of ticket purchase.


Hi, Mom’s first cloud road show was broadcast live, and Jia Ling and 11 Tik Tok talents "returned to the 1980s". During the live broadcast, the official shook up nearly 100 thousand powder, creating a new form of live broadcast of movies.


　


The road show "Crowd of People" is the first live broadcast of the movie starring Andy Lau in Tik Tok, attracting 32 million people to watch it, with the cumulative praise exceeding 35 million. On average, users in Tik Tok send out 9,700 likes every second, and the value of watching the movie in the cat’s eye increased by 7,136 minutes, breaking the growth record of watching it in a single minute.


Customized gameplay based on the characteristics of the film is also constantly upgrading. More than 4 million people have the same model of the movie Hi, Mom through the special effects of stickers, which set off an upsurge of role interaction and achieved fission communication.


"Love by Year" invited eight couples from Tik Tok to create and sing the promotion song "Love by Year" with the film’s main creator, and filmed a fireworks blockbuster "Love by Year", which made netizens shout: "It’s too high to knock couples cp in Tik Tok!"


In the process of Detective Chinatown 3’s publicity, Tik Tok’s talent @ mesnier and @ Buyi Detective jointly created and filmed the "Looking for Q" series of Tang Tanchun Theater, which was played more than 200 million times, completing the exploration of the propaganda mode of Tik Tok-derived short plays in the first generation of films.


As the first major film produced in Tik Tok, The Summer Future opens up the ways of star live broadcast, customized stickers, and ticket grabbing, thus realizing the efficient release of communication potential.


As a platform for young people to gather, Tik Tok is cleverly embedded in the movie plot. The role account of Zheng Yuxing, the leading actor played by Leo, appeared many times, creating a new case of pioneering film implantation. The movie role number @DJXYZ attracted 20.39 million people to watch on the day of its arrival, and users actively discussed "Is this the trumpet of Leo?".


　


In addition, since the Spring Festival in 2021, Tik Tok has started to launch special film activities with "activity-driven schedule", and successively created special topics such as "May Day Movie Watching Plan", "Tik Tok Summer Movie Watching Guide" and "National Day File in Tik Tok", and constantly explored the fancy gameplay of "short video+movie announcement" to make the film content better connected and interacted with netizens through gameplay.



One of the advantages of these topics is to use the form of online aggregation pages to guide users to win ticket purchase discounts by marking "I want to see" and playing trailers, and finally complete the purchase. Through the activity, the cat’s eye index of "Summer Future" increased by 411,500, accounting for 44% of the total. On the Cliff, the index of cat’s eye wants to watch has increased by 40,800, accounting for 29% of the total number of people who want to watch.


The thematic form has effectively opened up a number of publicity links such as material exposure, exponential growth of want-to-see, and ticket purchase conversion. On the one hand, film and television materials are released in a centralized way, resulting in a high-frequency and lasting sound burst. On the other hand, the conversion path from content to purchase is clearer, which directly converts Tik Tok users into the number of people who want to see movies and drives the release of potential energy for film publicity.


According to the 48th Statistical Report on the Development of Internet in China issued by China Internet Network Information Center (CNNIC), as of June 2021, the number of Internet users in China reached 1.011 billion, including 888 million short video users.


According to official data, there are more than 600 million daily users in Tik Tok, and the proportion of users under the age of 35 is over 90%, which is highly coincident with the mainstream movie consumers. This also makes Tik Tok full of imagination in excavating and attracting the incremental consumers of movies. While using huge traffic and channel advantages to promote the film, Tik Tok’s creators also influence and shape the film industry to some extent.


With the approach of the Spring Festival, Jackson Yee’s role number @ Haojing mobile phone repair has settled in Tik Tok and completed the "punch-in". The first content was praised as high as 252.2w, attracting 155.7w fans’ attention. Chinese New Year blockbusters, such as,,,,, and so on, have also been publicized in different forms in Tik Tok to stimulate public expectations.


In 2022, the story of Tik Tok and the film is to be continued.


Breaking 30,000 LI for 4 consecutive months： Challenge 40,000 monthly sales highs ahead of schedule this month.

Fast technology news on October 11,LI Guanwei issued a document saying: It broke 30,000 yuan for four consecutive months, and this month it will challenge a new high of 40,000 yuan in monthly sales ahead of schedule.

In the past September, 2023, the sales volume in LI reached 36,400, and the monthly sales volume once again exceeded 30,000.

Among them,Ideal L sold 11,967 vehicles in September, ideal L8 11306 vehicles and ideal L7 13088 vehicles.The sales of the three models once again broke through 10,000 at the same time.

Breaking 30,000 LI for 4 consecutive months: Challenge 40,000 monthly sales highs ahead of schedule this month.

LI also announced the sales list of new power brands, luxury brands and new energy brands in China market in September.

By the end of September, the cumulative delivery volume of LI in 2023 had reached 244,225 vehicles.Next, it will exceed 40,000 vehicles every month, which means that the sales volume of LI will exceed 360,000 vehicles in 2023.

At the beginning of this year, Li Xiang said in the earnings conference call: "In 2022, LI’s market share of 300,000-500,000 SUVs will be 9.5%, and our forecast for the market this year will probably be between 1.4 million and 1.5 million. Our requirement for ourselves is to double the market share. "

Based on this calculation, the annual sales target of LI in 2023 is 280,000-300,000 vehicles, and the average monthly delivery volume reaches 23,000-25,000 vehicles. Now, this goal has been achieved easily.

Breaking 30,000 LI for 4 consecutive months: Challenge 40,000 monthly sales highs ahead of schedule this month.

Breaking 30,000 LI for 4 consecutive months: Challenge 40,000 monthly sales highs ahead of schedule this month.

Breaking 30,000 LI for 4 consecutive months: Challenge 40,000 monthly sales highs ahead of schedule this month.

Breaking 30,000 LI for 4 consecutive months: Challenge 40,000 monthly sales highs ahead of schedule this month.