Game Working Committee of China Music and Digital Association: Don’t treat games as a scourge.

  The topic of protecting minors has once again become the focus of social attention.

  On August 3rd, the Economic Information Daily published "Online Games Grow into Hundreds of Billions of Industries". The article points out that Internet addiction among minors is widespread at present, and online games have an inestimable impact on the healthy growth of minors.

  In response to the topic of protecting minors in this report, 21st century business herald interviewed the relevant person in charge of the Game Working Committee of China Audio-visual and Digital Publishing Association. The person in charge told 21 reporters that at present, the work related to the protection of minors is continuing to advance, and game companies are actively implementing various anti-addiction work, and they should treat the role played by games in society with an objective and rational attitude.

  The person in charge also revealed exclusively that the Game Working Committee has recently convened some key game companies and organized a closed-door seminar on online game addiction prevention. At the meeting, it was once again explicitly requested that all game companies should cover the standard on products in accordance with the planning schedule and in accordance with the requirements of quality and quantity.

  Talking about online games:

  Adhere to the healthy and reasonable consumption of content, and don’t regard the game as a scourge.

  21st Century: What do you think of some metaphors about online games?

  Head of Game Working Committee:We believe that we should treat it objectively. Over the years, the management of online games has been mainly carried out in two aspects, one is the healthy content, and the other is the reasonable consumption. Under the premise of strict management, the competent authorities also advocate the diversification of online games, emphasizing the most basic principle that online game works should follow — — Convey the correct orientation, pay attention to the cultural connotation, and spread the positive energy of upward goodness.

  For example, we advocate the development of functional games and promote the combination of games with medical care, education, tourism and cultural creation, so that society and consumers can benefit from them and help people establish correct values.

  "21st Century": It is mentioned in the report that in 1929 questionnaires about students’ playing time, 26.23% students play online games once every two or three days, and 11.66% students play online games almost every day. 53.91% play games for 1-2 hours every day, and 2.28% play games for more than 5 hours every day. What do you think of this survey?

  Head of Game Working Committee:In some surveys of students playing online games, whether in provincial, prefecture-level cities or towns, from first-tier to fourth-tier cities, there will inevitably be deviations in statistical dimensions or data interfaces.

  According to the data released by the Ministry of Civil Affairs, by the end of the 13th Five-Year Plan, there were 6.436 million left-behind children in rural areas. Left-behind children in rural areas may have more opportunities and time to get in touch with online games because of the lack of guardian’s companionship and supervision, so the proportion of playing games may be higher.

  From the management point of view, the competent authorities have clear requirements on the management measures and intensity of game publishing. Both the newly revised Law on the Protection of Minors, which was implemented on June 1 this year, and the provisions put forward in the Notice on Preventing Minors from Addicting to Online Games, which was issued by the State Press and Publication Administration in 2019, have clearly defined the length of play, in-game recharge behavior and curfew time for minors. Game enterprises should follow the principles, fulfill their duties and conscientiously implement various laws and regulations.

  In fact, under the background that the protection of minors has been strengthened year by year, most domestic game companies can strictly implement various requirements, and the effect is still very obvious. For example, head enterprises have strict in-game screening systems, and once illegal users are found, they will take immediate measures. At the same time, the competent authorities are constantly strengthening the mechanism of beforehand, during and in post supervision.

  Talking about not being insured:

  A closed meeting has been held to implement the game anti-addiction work.

  21st Century: During the summer vacation, did the Game Working Committee carry out any actions to urge game companies to protect minors?

  Head of Game Working Committee:The Game Working Committee has been continuously promoting all kinds of work related to the protection of minors. With the official implementation of the newly revised Law on the Protection of Minors, we are also making efforts with all parties in the industry to protect minors. During this year’s ChinaJoy, the Game Working Committee convened some key game companies to hold closed-door seminars on online game addiction prevention.

  At the beginning of the year, the Game Working Committee launched the promotion of the group standard of "Age Tips for Online Games", which has been deployed in Beijing, Shanghai, Hangzhou, Shaoxing and Xiamen. The so-called age prompt is mainly based on China’s national conditions, according to the growth characteristics of minors of different ages, to evaluate the types, content and functions of the game works and other factors, to prompt the age of the minors who are suitable for use, and to make a clear mark on the relevant interface of the game works. At present, more than 361 products of many key enterprises have been on-line for age tips, and more products will be on-line in the near future.

  The Game Working Committee also cooperated with the head enterprises and social welfare organizations to launch the "Network Literacy Course", focusing on minors and people who lack network literacy knowledge, continuously paying attention to the education of minors in green grid, and exporting high-quality network literacy courses. In addition, the Game Working Committee and scientific research institutions organize and hold ideological and political literacy classes for game practitioners, and guide game enterprises and practitioners to insist on putting social benefits first through learning, firmly grasp the correct orientation, keep innovation, vigorously carry forward and cultivate socialist core values, and strive to achieve the organic unity of social benefits and economic benefits to ensure the sustained and healthy development of the industry.

  21st Century: Will the Game Working Committee have any normal activities to protect minors?

  Head of Game Working Committee:In the organization of activities, the Game Working Committee cooperated with People’s Daily to hold a social responsibility forum, and held a forum for the protection of minors with some game companies. In the form of case sharing, round-table forum and initiative release, it conveyed voices to all parties in the industry and actively promoted the efficient development of the "uninsured" work.

  In the future work, we will closely cooperate with the industry authorities and local authorities, and add more activities with the theme of protecting minors and practicing corporate social responsibility in China Game Industry Annual Meeting, ChinaJoy and other brand activities, and invite more industry experts, game companies and mainstream media to participate, so as to send a strong voice to the society and promote the high-quality development of the industry.

  "21st Century": It is understood that the Game Working Committee recently held a closed-door meeting to implement the game anti-addiction work. What new arrangements have been made for the game anti-addiction work at this closed-door meeting?

  Head of Game Working Committee:In this closed meeting, the Game Working Committee invited some units and enterprises that participated in the formulation of standards to make a centralized summary of the progress of the previous group standards such as "Age Tips for Online Games", to understand and collect the problems encountered by enterprises in actual work, and also to inform enterprises of the problems and situations found by the Game Working Committee. From the overall direction, the social responsibility of game companies is constantly strengthening, and the work of preventing addiction in games is becoming more and more detailed.

  In the next step, the Working Committee plans to let more game companies participate in the protection of minors, and explicitly requested at the meeting that all game companies should cover all products with good quality and quantity according to the planning schedule. Besides,We plan to launch age tips on the whole platform. The existing age tips are mainly designed for client games and mobile games. Next, we will plan to promote this standard on the host platform to achieve all-round protection for minors.

  21st Century: How will the anti-addiction mechanism in China’s online games evolve in the future? From which aspects will it be further improved? What efforts should the Game Working Committee and all sectors of society make in this regard?

  Head of Game Working Committee:In the future, the anti-addiction mechanism of online games in China will be more systematic, strict and perfect, and all the work carried out will be more specific and in-depth.The real-name authentication platform under the management of the State Press and Publication Administration has been completed, and the follow-up work will focus on this platform, complete the docking between game enterprises and this platform, and use this platform to set up the first "firewall" to prevent game addiction.

  On July 29th, at the China International Digital Entertainment Industry Conference held in Shanghai, the competent authorities said that the national anti-addiction real-name authentication platform has been built, with more than 5,000 access enterprises and more than 10,000 games, and the game enterprises have moved from heteronomy to self-discipline, which has initially achieved the basic goal of anti-addiction work.

  In addition, the work of age-appropriate tips needs to be further improved and strengthened. The Game Working Committee will speed up the promotion of age-appropriate tips in all game products, and take age-appropriate tips as one of the evaluation criteria, urging enterprises to set the content of games more carefully. At the same time, it will also help minors and their guardians to choose games that are more suitable for their age groups. After the age-appropriate prompt pilot work is mature, it will also be included in the version number audit system.

  Judging from the specific requirements in the newly revised Law on the Protection of Minors, the prevention of addiction to minors’ games will be a long-term systematic project, which requires the joint efforts of the whole society and the support from the government, associations, parents, enterprises, media, schools and other aspects, and will continue to develop and improve over time to jointly build a healthy ecology to protect the growth of minors.

  As an important bridge and channel, the Game Working Committee will promote enterprises to do a good job in the protection of minors, and advocate game enterprises to unswervingly become practical and responsible practitioners.

  Author: Cai Shuyue, Zhu Weijing Editor: Cao Jinliang

The turnover is nearly 650 million! The game ETF(159869) continued to strengthen in the afternoon and rose by nearly 4.5%.

On the afternoon of March 13th, A-share online game stocks continued to rise, and the game ETF(159869) rose strongly by nearly 4.5%, and intraday trading continued to be active, with a turnover of nearly 650 million! Holding stocks rose across the board, with Palm Technology leading the gains by more than 12%, while century huatong and Giant Network all rose by more than 4%.

According to the Game Industry Report of China in 2023, the actual sales revenue of domestic game market exceeded 300 billion yuan for the first time in 2023, and the number of users reached 668 million, a new high, of which the actual sales revenue of mobile games was 226.86 billion yuan, up 17.51% year-on-year.

The Report on the Development Prospect of AIGC in China Game Industry shows that over 60% of the TOP50 game companies in China have clearly laid out the field of AIGC and made substantial moves. Many enterprises have put AIGC into the whole process application level of game industry, such as game research and development, marketing and operation. Listed tour companies such as Palm Technology, Giant Network and Perfect World have also expressed their views on AI and their layout in AIGC.

Guosen Securities said that in the short term, driven by new products and categories (small program games, etc.), the overall demand of the game industry is expected to continue to rise; In the long run, the introduction of new technologies such as AIGC, VR/AR/XR is expected to bring about the possibility of content and business model reconstruction while reducing costs and increasing efficiency and innovating interaction methods.

2024 new york Auto Show: Karma Kaveya debuted.

  [New Car Launch in car home] On March 27th, local time in the United States, the new york Auto Show was officially opened, in which Karma Kaveya made its debut, positioning itself as a super coupe, with outstanding face value and performance. The new car will be launched in two power versions, with the maximum power of 543 HP and 1196 HP respectively, which will have the acceleration ability of "breaking 100" in 3 seconds, and will also have a cruising range of 250 miles (about 402 kilometers).

Home of the car

Home of the car

Home of the car

  It can be seen that the new car is built in a quite sci-fi design language. The hidden headlight design is very rare nowadays. It has a good sense of integrity when hidden, and it is also very sharp after opening. Of course, the most eye-catching thing is undoubtedly the scissors door it is equipped with. In addition, the overall design lines of the new car are also very radical and aggressive.

Home of the car

Home of the car

Home of the car

  In order to optimize the dynamic performance, the new car has adopted many aerodynamic designs, and the smooth roof line is expected to optimize the drag coefficient of the vehicle. In the rear part, the new car is equipped with a long and narrow light strip, and the tail is distinct, which also has strong sci-fi attributes.

Home of the car

  In terms of power, the new car will launch two-motor and three-motor versions to choose from, among which the three-motor version will have the acceleration ability of breaking 100 in 3 seconds. At the same time, the new car will be equipped with a 120 kWh battery pack with a maximum cruising range of 250 miles (about 402 kilometers). In terms of charging, in the high-voltage fast charging mode, the new car can charge the power from 10% to 80% within 45 minutes. (Compile/car home Guo Chen)

"Hot Search" filed on November 30, Zhou Dongyu Song Yang Justin public opinion field confrontation


1905 movie network news Directed by, starring, and released a group of role posters, and announced that it would be released on November 30, taking the lead in preheating the market at the end of the year and firing the first shot of the New Year. In the poster, there is a full screen of online public opinion, which is full of all kinds of people who don’t know the truth and endless condemnation and abuse. Zhou Dongyu, Song Yang and Yuan Hong are in the complicated public opinion field and have their own thoughts. I look forward to the film’s release on November 30th.


In the previous premiere activities, this film "pointing to reality" won many praises, such as "cyber violence", "public opinion reversal" and "choosing a concubine on campus", and all kinds of sharp realistic topics made the audience bluntly say that "the film shines into reality". Some viewers said, "The perpetrators do whatever they want, the victims are arguing, and the truth of online public opinion is inseparable, which not only makes people feel numb, but also deserves our good taste and thinking." The director also said at the scene, "Some time ago, the fire rescued many fraud victims, and I hope that" Hot Search "can also be a fire, so that the era of irresponsible voice on the Internet will pass."


A public opinion game of "smoke everywhere"

Audience: Did we influence public opinion or did public opinion influence us?


Is the school sponsored by the big group actually a "paradise for choosing a concubine" for the rich? In the movie, Chen Miao (Zhou Dongyu), He Yan (Song Yang), Peng Yue (Justin) and others launched a battle of online public opinion around the "industrial chain of choosing a concubine on campus" caused by a girl jumping off a building. Although there is no sword and shadow, the tit-for-tat between the forces of good and evil and the constant reversal of public opinion have made many viewers bluntly say "innovative", "substituted" and "thoughtful". "Deducting all sentient beings under the flow, whether we have influenced public opinion or public opinion has influenced us?"


Director Xin Yukun has always been good at digging deep into realistic themes, while Hot Search shows the story behind public opinion from a novel perspective. Some viewers expressed their surprise after watching the movie. "When you are purely a bystander, you see that there are so many unknown secrets behind the ever-changing public opinion events." Some viewers said, "The protagonist seems to be a character, but in fact, the sharp and ruthless comments behind it are the real protagonist of this film."


A bloody story of "Mayflies shake trees"

Audience: You may not be Chen Miao, but you can be her fellow traveler.


The film "Hot Search" tells a story of speaking out for the weak and confronting the powerful, and also depicts the people behind the "hot search". In the film, Chen Miao (Zhou Dongyu), the editor-in-chief of the media, took the lead in tearing off the false mask of the wealthy businessman and declaring war on the unjust power. However, it was backstab, a teammate of He Yan (Song Yang), and Yue Peng, an investor (Justin) who suppressed her. Digging black materials, hanging hot searches, splashing dirty water ….. Faced with all kinds of threats, Chen Miao is still indomitable, and wants to reshape the unfair "rules". The audience also said that they were "moved by Chen Miao’s courage".

After watching the movie, many viewers described it as a story of "flying flies shaking trees". "You can’t help being angry, you will feel empathetic powerlessness, and you will have desperate feelings and blood." The self-media team led by Chen Miao tried their best to speak out for the truth, and was also rated as a just alliance on the Internet by the audience. Their courage and fearlessness inspired many viewers, saying that "it may not be Chen Miao, but it can be Chen Miao’s fellow traveler".


The film Hot Search will be released nationwide on November 30th.


[Video ]2010 auto china

Enter [China News] > >


  




    CCTV (China News): Come and pay attention to auto china. As the largest auto show in China, the unique scenery of luxury cars is indispensable. Luxury brands such as Porsche, Bentley and Bugatti have appeared one after another. Let’s follow the camera to feast our eyes.


    This car is the most expensive luxury car in this auto show, the 2010 Bugatti Veveyor 16.4 Sport Edition. It is the first time to appear in the Asia-Pacific region, and the price abroad has reached 2 million US dollars. In terms of power, it is equipped with a strong 987 horsepower output, a four-turbocharged 8.0-liter W16 engine, a dual-clutch gearbox and an all-wheel drive system, and the top speed can reach 407 kilometers per hour.


    Next, we see Lamborghini’s latest model LP670-4, which is limited to 10 units worldwide. It is equipped with a 6.5L-V12 engine with an output power of 670 HP and a top speed of 342 kilometers per hour. The other LP570 is specially sold in China market, and uses a four-wheel drive 5.2LV10 engine.


    Bentley brought a brand-new flagship model that made its debut in Asia at the Beijing Auto Show. It was equipped with an 8-speed automatic transmission, which was nearly handmade and weighed nearly 2.6 tons. It takes only 5.1 seconds to accelerate from standstill to 100 kilometers, and the top speed can reach 296 kilometers per hour.


    Porsche has brought a hybrid car. This 918 is equipped with a plug-in hybrid system and a two-seat high-performance sports car with an engine in the middle. It has a 500-horsepower V8 gasoline engine and three electric motors. However, the fuel consumption is only 3.0L per 100 kilometers.


    BMW, a new hybrid concept car, uses a 1.5L turbocharged diesel engine and is equipped with a hybrid system at the front and rear, with a maximum power of 356 HP, a cruising range of 640 kilometers and a fuel consumption of only 3.76 liters per 100 kilometers.


    Other luxury car brands, such as Ferrari, Mercedes-Benz, Audi and British finidi, have also introduced new models at this auto show. (Editor: Jassamyn Liu)

Editor: Liu Yi

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Promote a higher level of openness and promote high-quality business development.

At 16:30 on September 29th, the press center celebrating the 70th anniversary of the founding of People’s Republic of China (PRC) will hold the fifth press conference in the press conference hall on the second floor of Media Center, inviting Minister of Commerce Zhongshan, Vice Minister and Deputy Representative of International Trade Negotiations Wang Shouwen and Vice Minister Qian Keming to introduce the situation of "promoting a higher level of opening up and promoting high-quality business development" and answer questions from reporters.

Goldman Sachs upgraded Tencent Music to buy the latest target price of $14.00.

  () US stock news March 20 Goldman Sachs

  Tencent Music released its 2023 annual report on March 19th. As of December 31st, 2023, the company had an operating income of 27.752 billion yuan, a year-on-year decrease of -2.07%, a net profit of 5.220 billion yuan and a basic earnings per share of 1.58 yuan.

  Tencent Music Entertainment Group was established on June 6, 2012. Tencent Music Entertainment Group is a holding company that mainly provides and operates online music entertainment platforms. The company mainly provides online music services, social entertainment services and other services. The company provides online music and social entertainment services through four major product brands: QQ Music, Cool Dog Music, Cool Me Music and National K Song, so as to meet the music and entertainment needs of China users. The company also provides an application focusing on long audio, lazy listening to books, to improve its flagship product portfolio with music as the core. The company is also engaged in selling music-related goods, providing services for smart devices and automobile manufacturers, and ticketing services for online music events. The company mainly conducts business in domestic and foreign markets.

(Source: Straight Flush iFinD)

Hot weather, so that fitness is healthier.

Recently, Beijing citizens participated in water sports on the Liangma River. Xinhua News Agency reporter Xin Li photo

  Since July, the "barbecue mode" has been opened in many places across the country, especially in North China, where the temperature has been high for many days. In this case, if there is no scientific and reasonable method to participate in sports, it is often easy to cause physical damage or even serious consequences.

  To this end, the reporter of Workers’ Daily recently learned about all kinds of accidental injuries and diseases easily caused by sports in high temperature weather by visiting sports medical experts and related industry insiders. Experts in the industry said that taking protective measures, controlling the amount of exercise and replenishing water in time can effectively avoid sports injuries.

  Be careful when exercising at high temperature.

  Recently, the hot weather in Beijing has continued, but many citizens still insist on physical exercise. Ms. Shao, who lives in Chaoyang District, told reporters that she has been insisting on running recently with the idea of "sweating a lot in summer, and fitness can reduce fat faster". However, in the course of running last evening, I experienced symptoms such as vomiting and dizziness, and I once fainted. Finally, with the help of my colleagues, I gradually relieved myself through cold compress.

  In this regard, Wang Dahui, chief physician of the Pediatric Hospital affiliated to Fudan University, told the reporter that the most common disease caused by exercise under high temperature is heatstroke. "In a high temperature environment, the body can’t effectively dissipate heat, which leads to a rapid increase in body temperature and symptoms such as headache, nausea, vomiting and temporary loss of consciousness."

  Wang Da Hui said that what is more serious than general heatstroke is heat spasm and heatstroke. Heat spasm refers to muscle painful spasm caused by high-intensity exercise or exhaustion of physical strength. "There are many factors that cause muscle cramps in athletes, including dehydration, loss of trace elements (such as sodium and potassium), extreme environmental conditions and nervous fatigue." Heat stroke is a serious emergency, characterized by high fever and disturbance of consciousness, which may even lead to death in severe cases.

  In addition, according to Wu Hongliang, a doctor in Shanghai Punan Hospital, exercise at high temperature has certain influence on circulatory system, digestive system and urinary system. "A lot of sweating and the loss of chloride reduce the acidity of gastric juice and easily cause indigestion. Exercise at high temperature can slow down the movement of the small intestine and form other gastrointestinal diseases. "

  In order to avoid the above pathological changes, relevant experts reminded that when exercising at high temperature in summer, we should pay attention to mastering scientific protection and sports rehabilitation methods. If you feel unwell, you should immediately stop exercising and cool down and get rid of heat. If it is serious, you should seek medical advice in time.

  Indoor and outdoor should be distinguished.

  The reporter learned through interviews that with the recent high temperature weather, many fitness enthusiasts prefer to use all kinds of fitness equipment indoors when participating in physical exercise, but some people are still keen on running, cycling and ball games outdoors.

  In this regard, Han Zhen, deputy director of the emergency department of Beijing Friendship Hospital affiliated to Capital Medical University, believes that strenuous exercise should be avoided as much as possible at noon when outdoors at high temperature, and certain sun protection measures are needed during exercise. "When the outdoor temperature exceeds 35℃, especially when the humidity is high, it is necessary to avoid long-term strenuous exercise, such as long-distance running and football. When the sun is particularly strong, you should also reduce outdoor exercise and try to avoid direct sunlight on your head. It is best to exercise outdoors in the early morning or evening when the weather is cool. "

  Wang Dahui told reporters that the outdoor exercise temperature is higher, and people are more alert to the changes in their bodies, but it is often easy to ignore when exercising indoors. Indoor fitness should pay attention to the temperature and humidity of the air conditioner, which is generally recommended to be between 22 and 24 degrees Celsius, and maintain appropriate humidity to provide a comfortable exercise environment. "If the temperature is too low, once you enter the outdoor high-temperature environment after exercise, it is easy to produce diseases such as colds and dysentery. In an air-conditioned room, it is necessary to ensure good indoor air circulation. You can increase air flow by opening windows or using fans. "

  Guo Yong, the physical fitness coach of the national winter sports team, suggested that in hot weather, you can choose some low-intensity exercise methods, such as walking, aerobics, yoga, etc., to reduce physical consumption. "Under high temperature, indoor projects can be considered more, but we must avoid too low room temperature and too high exercise intensity."

  Scientific fitness has a coup

  Facing the contradiction between hot weather and physical exercise, is there any more scientific and reasonable fitness method and guidance that can not only achieve fitness effect, but also effectively avoid the sports risks brought by high temperature? The answer is yes.

  Wu Peng, deputy director of Arthroscopy and Sports Medicine Center of Shanghai Tenth People’s Hospital, believes that in order to achieve scientific fitness at high temperature, special attention should be paid to the following aspects: properly adjusting exercise intensity to avoid overwork; Sports clothes and shoes and socks with good air permeability, sweat absorption and quick drying should be selected so that the body can better dissipate heat and sweat; Exercise in high temperature weather should be fully hydrated, especially salt and electrolyte; Take regular rest during exercise to avoid overwork; Don’t eat cold drinks, drink iced drinks or take a cold bath immediately after exercise.

  Wu Peng also reminded bodybuilders that antipyretics such as acetaminophen and ibuprofen are ineffective for patients with heatstroke, and they may aggravate liver damage or cause kidney damage and gastrointestinal bleeding, so these drugs are not recommended.

  Li Liang, an associate researcher at the National Physical Fitness and Scientific Fitness Research Center of the Institute of Physical Education of the State General Administration of Sport, said in an interview that the most important thing in high-temperature weather is to reasonably choose sports events, time and equipment, and make corresponding adjustments according to personal physical fitness and environmental conditions. "Especially for people with heart disease and hypertension, fitness activities should be carried out reasonably and moderately under the guidance of experts."

"Family Fitness" is becoming a typical sports scene. Did "Cloud Fitness" punch in today?

  During the COVID-19 epidemic, fitness software helped people meet their fitness needs at home, and many sports events were also conducted online. The picture shows that at the opening ceremony of an online marathon held in Shijiazhuang, Hebei Province in 2020, the fitness coach led the contestants to warm up before the game through live broadcast equipment. Participants can use any APPlication (app) that records running data to complete the race and upload screenshots of the results. Photo by Zhang Xiaofeng (Xinhua News Agency)

  During the epidemic in COVID-19, going to the gym and outdoor sports were blocked, "family fitness" became a typical sports scene, and the use of sports apps became the norm. New sports industry models such as live fitness, online training, online competitions and online sales were widely welcomed, becoming new sports fashions and showing strong consumption potential. "Cloud Fitness" has brought different consumption feelings to consumers.

  Open the familiar sports software, and you will find that some people have just finished riding outdoors, some people have just finished running 15 kilometers, and some people have just finished a fitness course, such as vest line, abdominal muscles, slimming and fat reduction & HELIP; … Today, besides eating, drinking and beautifying, more and more people choose fitness.

  During the epidemic in COVID-19, people who love sports still don’t forget to punch in for fitness because they can’t go to gyms and sports fields. This has ignited "cloud fitness" and sports apps have brought people different consumption feelings.

  "Compared with my peers, colleagues and friends around me, I still spend a lot on fitness." Ms. Li often shares her sports experience in her circle of friends. She said that there are also some people in the circle of friends who specialize in fitness-related work. "They are very professional, and I can’t compare with them, mainly buying equipment, courses, etc., and practicing with them."

  "Age is a mystery and body is invincible" has always been the goal pursued by many fitness enthusiasts. Ms. Li is no exception.

  Before, Ms. Li liked to practice in the gym. She just signed up for dance classes and bought fitness classes. Due to the epidemic, she began to practice at home, bought sports courses suitable for her on some sports apps, and started a lot of fitness equipment, such as dumbbells and bicycles.

  "Relatively speaking, the ratio of money spent on courses and equipment is about 4: 6." Ms. Li said.

  In 2020, the epidemic situation will accelerate the development of new models and formats of sports industry. New models of sports industry, such as live fitness, online training, online games and online sales, have developed strongly and become new sports fashions, showing strong consumption potential.

  Look at two reports: the annual sports report of "2020Keep Big Data Inventory" released by sports technology company Keep shows that more than 56.5 million users have joined the ranks of home sports during related activities; The "Research Report on Mass Fitness Behavior and Consumption in 2020" issued by China Sporting Goods Industry Federation pointed out that family fitness is becoming a typical sports scene, accounting for 37%; In the past year, the proportion of spending on sports and related aspects reached 96%, and the per capita consumption exceeded 4,000 yuan; The epidemic situation in COVID-19 forced the public to strengthen their awareness of fitness in an all-round way. During the epidemic period, the participation rate of fitness reached 93%, the consumption rate of sporting goods reached 65%, and the average consumption amount was 1972 yuan.

  The report also shows that in the physical consumption category of sports, the purchase rate of sports shoes and clothing is 74%, the purchase rate of sports equipment is 44%, and the overall consumption rate of sports services is 63%, showing the characteristics of consumption upgrading.

  It is understood that three home fitness activities and competitions jointly organized by the General Administration of Sports and China Sports Industry Group in Tik Tok, Aauto Quicker and other platforms have been broadcasted more than 4 billion times. During the COVID-19 epidemic, China Athletics Association held 368 online running and home track and field activities, with more than 50 million online participants and nearly 500 million online visitors.

  For online fitness training courses, different consumers have different requirements and concerns. For example, for video courses, Ms. Li thinks that it is "flexible and inflexible". "The flexibility of such courses is that you can control the exercise time yourself. When you want to practice, you can just click on the video; But the inflexibility is that you can’t interact with the coach, and you can’t correct your actions in time. "

  In response to the new demands of consumers, many fitness software aimed at the "home fitness" scene and launched a membership system and personalized customization plan. Users can watch the intensive videos and courses guided by professional coaches, and at the same time get the intelligent training plan of personal tailor, thus further meeting the refined needs of the family fitness crowd.

  Consumers have noticed that with the development of fitness courses, compared with the traditional fitness card, the current fitness courses are more diverse, the strength of preferential packages is greater, and the "stickiness" of sports software is increasing.

  "Vigorously develop intelligent sports and cultivate new sports consumption formats such as online fitness". On September 21, 2020, the General Office of the State Council issued the Opinions on Accelerating the Development of New Consumption with New Forms and Models, which gave clear policy support to the intelligent sports industry.

  Statistics show that in recent years, the development of sports fitness and leisure activities has maintained a high growth rate, and the current price growth rate of added value has reached 74.4%. Combined with the development direction of sports industry during the 14 th Five-Year Plan period, the intelligent sports industry has broad prospects. "National Fitness+Technology" has become a market growth point and breakthrough, and the use of sports apps has become the norm, with a utilization rate of 75%.

  At the 2020 annual sports business summit held online not long ago, Liu Fumin, director of the Economic Department of the State Sports General Administration, delivered a speech, pointing out that it is necessary to fully rely on new technologies such as 5G, Internet of Things, big data and artificial intelligence to empower the sports industry, improve the big data of the sports industry, accelerate the expansion of online sports consumption, and make smart sports an important driving force for the development of the sports industry.

  According to Liu Fumin, in 2020, about 16 provinces and related cities organized and distributed sports vouchers, with financial investment exceeding 900 million yuan, more than 5,000 market participants, and sports consumption exceeding 11 million people, which boosted sports consumption by nearly 10 billion yuan. The 40 national sports consumption pilot cities will also bring more development opportunities and market space for the intelligent sports industry through sports consumption model innovation and product innovation.

  Experts believe that although the epidemic has hit the sports industry hard, the development prospect of the sports industry during the 14 th Five-Year Plan period is still bright. With the promotion and optimization of sports consumption scenes and the promotion of sports digitalization and intelligence, the growth potential of residents’ sports consumption will be further released.

Diet, games and sleep can improve memory.

With the growth of age, the body’s memory will become worse and worse. At the level of neurons, what happened in our brains to make us forget the past? In modern life, the pace of people’s life is getting faster and faster, and many people try to enhance their memory in various ways. So in what way can we enhance our memory? Here’s how to enhance your memory.

Diet helps improve memory.

Some foods have the title of "brain food". Take astaxanthin, a substance existing in food, as an example. They are abundant in fish and shrimps and crabs. Astaxanthin, as a carotenoid, has antioxidant effect, and it is considered to have the strongest antioxidant activity among carotenoids. It can enter the human brain and directly act on nerve cells. At the same time, astaxanthin can also protect nerves. Therefore, eating this kind of food regularly will greatly improve memory.

Besides, Nanfang Daily also lists some foods that people can easily get to improve their memory, including fish, milk, millet, eggs, peanuts, corn and day lily, all of which contain elements to improve their memory.

(Source: Nanfang Daily)

Games enhance memory

According to Life Times, playing some smart phone games that use physical knowledge, such as "cutting rope magic" and "angry birds", can improve attention and avoid being distracted when remembering things. And in the course of the task, it can also exercise the adaptability of players. During the whole game, there are also some games involving planning and adjusting strategies, such as "Plants vs Zombies", which can also improve memory.

(Source: Xinhuanet)

Xinhuanet once reported that British researchers can train players with "brain tonic training" through an experiment, which can effectively help improve unhealthy eating habits. The game developed by Cambridge University helps to improve the memory of schizophrenic patients. It can be said that games have great potential in improving human brain memory.

If you want to remember well, sleep is indispensable.

Xinhuanet Zeng Dengwen said that sleep helps to improve memory. Nicholas Dimay, a British psychologist, said in the magazine "Cerebral Cortex" that memorizing things before going to bed is more profound. In a set of comparative experiments, some volunteers recited words before going to bed, while others recited them 12 hours after staying awake. Volunteers who recite words before going to bed remember them better. This is mainly because of the role of hippocampus in human brain. The hippocampus is mainly responsible for memory. During sleep, new memories are "unsealed" and constantly "played back" in the hippocampus, so people will remember this part very clearly after waking up.

Therefore, there must be scientific methods to improve memory, instead of blindly believing in advertisements. Some of the above methods, I hope to bring help to your study and life. (Zhang Anjian)

This paper is scientifically checked by Zhou Hongzhi, a professor at the School of Applied Mathematics and Physics of Beijing University of Technology.