Waiting for the dawn, the brand-new 2024 Beijing 300L 260
On the first day of the opening of the 2024 Shanghai Auto Show (April 18th, Beijing time, 2023), the new Mercedes-Benz GLC was officially launched, with a total of eight models in four configurations: 260 L dynamic model, 260 L luxury model, 300 L dynamic model and 300 L luxury model, with the guide price range of 427,800-531,300 yuan. As a replacement product, a new generation of GLC made by Beijing Benz has been upgraded in all aspects in terms of shape design, interior space, functional configuration and power equipment, and a 7-seat model has been launched for the first time, which is undoubtedly a good demand for car purchase for multi-population family users.
A brief analysis of new cars ※
(1) Following the overall design of overseas models, two appearance kits are provided.
The new generation of Mercedes-Benz GLC made in China follows the overall design of overseas models, and offers two appearance kits (off-road, AMG sports). According to the information we have learned before, the new generation of Mercedes-Benz GLC has four configuration versions, namely, 260 L dynamic type, 260 L luxury type, 300 L dynamic type and 300 L luxury type. Among them, the entry-level version of the 260 L dynamic comes standard with off-road style kit, and of course, AMG sports kit can also be optional; The other three models are equipped with AMG sports kit as standard.
(2) The latest family interior is adopted, and the design style is further younger.
The new generation of Mercedes-Benz GLC adopts the latest family interior design, which has almost the same design style as the new generation S-Class and the new generation C-Class. Compared with the interior design of the current Mercedes-Benz GLC, it can be said that the overall design style is further younger. In particular, leather materials, striped decorative panels and silver chrome-plated decorative pieces are widely used to create a unique luxury texture.
It is particularly worth mentioning that the new generation of Mercedes-Benz GLC will be equipped with a 12.3-inch full LCD instrument and an 11.9-inch vertical central control large screen as standard; It will be equipped with the second generation MBUX human-computer interaction system to support OTA online upgrade.
(3) the configuration has been adjusted
As we mentioned earlier, the new generation of Mercedes-Benz GLC has four configuration versions, namely, 260 L dynamic type, 260 L luxury type, 300 L dynamic type and 300 L luxury type. Because the new generation of Mercedes-Benz GLC offers two different styles of appearance kits (off-road, AMG sports), the entry-level 260 L dynamic model comes standard with off-road style kits, and AMG sports kits can also be optional; Other models come standard with AMG sports kit.
The new generation of Mercedes-Benz GLC has a black roof by default in terms of interior color matching, and a crystal gray light roof is available. In terms of colors such as seats and panels, it will provide black, ochre brown, ochre brown/black, and flame red/black; It is also known that the leather interior is only available for 5-seat models.
It is particularly worth mentioning that according to the configuration information that has been exposed before, the new generation of domestic Mercedes-Benz GLC has made some adjustments in configuration, especially several configurations including driver assistance enhanced version, front seat heating, rear side airbag, etc. are classified as all-in-one options. In contrast, front seat heating is standard in all Mercedes-Benz GLC currently on sale.
In addition, by contrast, on the basis of the entry-level model (260 L dynamic model), the 260 L luxury model has added AMG sports kit, larger area ambient light, illuminated welcome pedal with the word "Benz", front row wireless charging, keyless entry suit, driver’s seat memory, driving recorder and Nappa leather multifunctional sports steering wheel.
The 300 L dynamic model not only improves the power, but also adopts a 7-seat layout. Compared with the 260 L luxury model, it also adds aluminum driving side pedals with rubber nails, 360 panoramic images/intelligent parking and other configurations.
The top 300 L luxury model is equipped with 20-inch rims, intelligent digital headlights with projection function, second-generation Berlin sound, black perforated wooden ornaments with aluminum trim, MBUX intelligent human-computer interaction system, AR HUD, heat insulation sound insulation glass and other configurations.
(4) The wheelbase is further lengthened, and a 7-seat version is provided for the first time.
The length, width and height dimensions of the new generation of domestic Mercedes-Benz GLC are 4826mm/1890mm/1714mm respectively, and the wheelbase is 2977 mm. Compared with the current Mercedes-Benz GLC, the width of the new car is reduced by 8mm, but the length and height of the car body are increased by 62mm and 72mm respectively, and the wheelbase is extended by 4 mm.
All these improvements in dimensions will play a direct role in increasing the passenger space in the new generation of Mercedes-Benz GLC cars. And compared with Audi Q5L and these two direct competitors, the body size of the new generation of domestic Mercedes-Benz GLC has obvious advantages.
In addition, it is worth mentioning that the new generation of domestic Mercedes-Benz GLC has also launched a 7-seat version for the first time, which is also a very big difference between the domestic version and the overseas version.
(5) The 48V light mixing system is introduced into the whole power equipment, and plug-in hybrid vehicles will be followed up later.
In terms of power equipment, the new generation of domestic Mercedes-Benz GLC is equipped with a 2.0T engine with low/high power adjustment, and a 48V light mixing system is introduced. Among them, the maximum power of the 2.0T low-power engine is 150kW, which is 5 kW higher than the 2.0T low-power engine used by the current Mercedes-Benz GLC. The dynamic parameters of the 2.0T high-power engine have not changed. In terms of transmission system, the new generation of domestic Mercedes-Benz GLC will continue to match the 9-speed automatic manual transmission and will be equipped with a new generation of 4MATIC four-wheel drive system.
In addition, the new generation of domestic Mercedes-Benz GLC will follow up the models with plug-in hybrid system, equipped with PHEV plug-in hybrid system based on "2.0T engine+motor". The capacity of power battery is 31.2kWh, and the cruising range of pure electricity can exceed 100km under WLTP conditions, and it supports two charging methods: 60kW DC fast charging and 11kW AC slow charging.
When using DC fast charging method, the power can be fully charged in 30 minutes. In addition, it is reported that the plug-in hybrid version of the new generation of Mercedes-Benz GLC will also increase the hybrid driving mode, which can plan the optimal driving route for pure electric driving; At the same time, it will be equipped with rear axle air suspension and horizontal control system, and can support pure electric off-road mode.
What challenges will the new generation of Mercedes-Benz GLC face after listing? ※?
(1) from old rivals
To tell the truth, a new generation of domestic Mercedes-Benz GLC has been significantly improved in terms of product strength, and its listing will undoubtedly face the competitive pressure from two old rivals (Audi Q5L and BMW X3) at first.
However, from the price point of view, the starting price of the current Mercedes-Benz GLC is 406,300 yuan, which is higher than the starting price of the current Audi Q5L of 396,800 yuan and the starting price of the current BMW X3 of 399,600 yuan, which means that the current Mercedes-Benz GLC lacks sufficient price advantage compared with the other two direct competing models.
Moreover, both Audi Q5L and BMW X3 will be launched in the near future with small modified models adjusted for configuration and power. It is understood that at present, small modified new cars of the two models have arrived in the dealer stores of their respective brands one after another. So obviously, this move is a tactical adjustment for the new generation of Mercedes-Benz GLC to be listed.
Therefore, whether the new generation of domestic Mercedes-Benz GLC can take the advantage in the face of two old rivals (Audi Q5L and BMW X3), its final pricing will become a very critical factor.
(2) from a new opponent
In addition, as a new generation of domestic Mercedes-Benz GLC has launched a 7-seat version for the first time, it will not only enhance its appeal to multi-population family users, but also make it face more competitors than just Audi Q5L and BMW X3, some second-tier luxury brands with large space and similar prices, such as Cadillac XT6, and some 6-seat /7-seat medium and large SUVs from new power brands, such as Weilai ES8 and Ideal L9.
Say at the end. ※
The market segment of medium-sized SUV is one of the most important battlefields for first-line joint venture luxury brands. In the "BBA" camp, medium-sized SUV is also one of the most "moving" models of their respective brands. With the launch of a new generation of domestic Mercedes-Benz GLC, it indicates that Mercedes-Benz GLC has completed the model replacement ahead of Audi Q5L and BMW X3, which is undoubtedly a strategic action to seize the opportunity.
The new generation of domestic Mercedes-Benz GLC not only adopts a brand-new appearance and interior design, but also increases the body size, and takes the lead in becoming the first model of "BBA" medium-sized SUV to launch a 7-seat version. In addition, it introduces a 48V light mixing system in power equipment, and will follow up with plug-in hybrid models in the future. It can be said that the product strength is good.
However, it is precisely because of the launch of the 7-seat model that the new generation of domestic Mercedes-Benz GLC will not only face the traditional competitors after listing, but also face the competition from the equivalent price and the main 6-seat /7-seat large-space model. Therefore, it can be said that the prospect of a new generation of domestic Mercedes-Benz GLC is improving, but the pressure will not be small.
Beijing Maibakh 4S Store Mercedes Sales Center
Mercedes-Benz Maibakh AMG authorized dealer
Beijing Benz 4S Store Tel: 010-8178 5588
Key Account Manager of Beijing Benz Maibakh 4S Store: 138-1190-6687 sells nationwide.
Address: 010-8166 1600, 500m south of Shilihe Bridge, East Third Ring Road, Chaoyang District, Beijing.
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