Zibo, Weihai, Nanjing and other cities are hard to find a "room", and restaurants across the country eat onlineReservationcompare2019year-over-year growth205%…Although the May Day holiday consumption has not yet opened the gates, it has shown a strong growth momentum and is expected to become the most prosperous May Day in five years. Less than a week before the May Day holiday, Meituan data shows that the search volume of keywords related to holiday consumption such as "hotel", "vacation", "tickets" and "food" is higher than that of holiday travel2019year-over-year growth313%"Taste Bud Tour" "Immersive" "Live and Play as One" has become a new trend of consumption during the May Day holiday this year
"Taste Bud Travel "has become a new trend in tourism consumption, and the number of online reservations for dine-in food across the country has increased205%
Moving because of "food" and swimming for "eating". On May Day this year, going to a distant place to eat and drink happily has become a new choice for young people to travel on vacation.
"After being planted with pig’s foot noodles by "Hurricane", the idea of going to Jiangmen came up. Taking advantage of the small holiday, I arranged the trip to Jiangmen a month in advance, and also selected the local rice noodle and eel rice restaurants on Dianping. "Mr. Xu from Beijing decided to spend his May Day holiday with a" hurricane "on his taste buds.
Meituan data shows that Jiangmen, Zibo, Taizhou, Liuzhou, Zigong, Chaozhou, Shantou, Yanji and other small cities with food characteristics have increased significantly compared with previous years. Taking Chaozhou and Shantou as examples, as representative cities of Cantonese catering culture, the number of accommodation reservations in Chaoshan and Chaoshan during the May Day period was relatively high2019Year-on-year increase1200%…
Not only is it a city with special food, but the overall catering industry across the country is also expected to usher in a wave of business peaks during the May Day holiday. Meituan data shows that as of23Day, National May Day Restaurant Dine-in OnlineReservationcompare2019Year-on-year growth205%The cities with the highest popularity of restaurant advance reservations are Shanghai, Beijing, Hangzhou, Chengdu and Shenzhen. In terms of categories, in addition to traditional popular cuisines such as hot pot, Cantonese food, Western food, and Japanese food, the number of reservations for special local dishes such as Jiangsu and Zhejiang food, Beijing food, Hunan food, and Northeast food has increased significantly, becoming a new trend in catering consumption this year.
Wang Yin, marketing director of Hutchison side dishes, a veteran chain restaurant brand in Shanghai, said, "The number of online reservations for the May Day holiday has exceeded60%The private rooms have all been fully booked. In addition to regular customers, the flow of individual tourists in different places in the city center stores has increased significantly. "In order to meet the peak passenger flow on May Day, the restaurant has also begun to actively prepare." Like braised pork, shredded eel, fish head, these popular group buying set dishes on Dianping, we will increase the amount of stocking, and the raw material reserves will increase than usual30%Above. "
In addition, this year’s black pearl newly listed cities Changsha, Jinan, Wuxi three black pearl restaurants have also become the first choice of tourists food clock in, online views during the Spring Festival increased120%Above, among them, the online reservation rate of Changsha Black Pearl One Diamond Restaurant Junting Chinese Restaurant has increased compared with the same period last year550%Wang Yong, general manager of the restaurant, said, "The online booking cycle has been significantly earlier this year, probably at least earlier than in previous years5God. "
Immersive gameplay search volume increases194%, "Train Cross-border Tour" "Hanfu Experience" is favored
On May Day this year, trains became a popular choice for tourists to travel. According to Meituan data,4month14The daily train ticket order volume has reached the peak of this year’s Spring Festival travel2Times, and "going abroad by train" has become a highlight of the May Day holiday.
Check on the Meituan train ticket purchase page.4"Kunming, China" that just opened in the month– What?"Laos Vientiane" international passenger train,4month28 days,29 days,30 daysThe train tickets have been sold out. Miss Deng, from Kunming, grabbed two train tickets in advance and plans to take her family to "second brush" the popular route during May Day. "It is an immersive overseas experience. The broadcast service and passenger information on the train are available in Chinese, Lao and English. There will be special performances for enjoyment on the high-speed rail, and the scenery along the way is also beautiful outside the window."
Play a hearty game in the squash hall, enjoy an immersive magic talk show in the magic club, and make an original work in the tufted shop****This May Day, the characteristic new gameplay continues to emerge, and the trendy cool experience is highly regarded. Meituan data shows that in the past week, the search volume for the keywords "good place to go on May Day" and "immersive gameplay" has increased month-on-week compared with the previous week194%…
Zibo leads the top ten cities with a full house rate, "Live+Play "Hotel Package Bookings Increase70%
During the May Day holiday, accommodation in popular cities has become a scarce product, and it is difficult to find a room in many cities. Meituan data shows that as of4month23In Japan, Zibo, Weihai, Nanjing, Dali, Wuhan, Yanji, Changsha, Lijiang, Jingdezhen, and Jinan became the top ten cities with the highest full house rate in the country.
""Stay and play" has become the May Day choice of many consumers. Hotels and homestays are also constantly enriching the experience, allowing tourists to stay comfortably and have fun. Meituan Hotel has selected special gameplay from all over the country, seamlessly connecting the play scene and accommodation scene, bringing tourists a holiday experience of "staying and playing". During May Day, hotel packages that integrate one-stop experiences such as food, lodging and play are popular, and the week-on-week ratio of bookings has increased70%…
Entering the tea mountain, setting up a tea party, visiting tea, tasting cultureSo…"Nowadays, people are not satisfied with looking at mountains and waters, but also want to play with culture and characteristics." The landlord, Mr. Zhou, is a national first-class tea technician and a first-class tea technician. In addition to meeting the needs of residents, he also provides tea and flower experience activities.4month29day to5month2On the same day, the rooms of Tea Fragrance Full House Homestay were fully booked, and most of the orders came from Meituan.
Ticket bookings for many popular scenic spots have increased significantly. Shanghai Haichang Ocean Park’s ticket bookings the week before the May Day holiday were2019same period a year6Times, ticket bookings during the May Day holiday exceeded2019Annual booking volume approx13Times, the proportion of foreign guests has increased from 50% to 70%. As of press time, the Ultraman-themed hotel is almost full.
"Top Stream "Huahua continues to drive panda fever. Chengdu Giant Panda Breeding Research Base has piloted real-name reservations on the whole network and time-sharing measures to limit access to the park.4month23early morning1:00 PMFrom the same day of booking through Meituan and other platforms7Daily tickets, limited daily6Ten thousand tickets. Museum ticket reservations are in short supply, a Dianping user concluded, suggesting logging in to the online platform in advance, entering the booking information, and opening the "on sale" message reminder to improve the success rate of ticket grabbing.
In addition, in order to better meet the outbound travel needs of tourists, hotels in Hong Kong5Coupon, Macau hotel5On the basis of coupons, Meituan has newly launched "Overseas Hotels"5For activities such as "coupons" and "good prices don’t need to be compared", consumers can book ultra-low-priced overseas hotels such as South East Asia, Japan, South Korea, and the Middle East in Meituan.
This year is the year of boosting consumption. In order to better boost consumption vitality and stimulate the holiday economy, Meituan will also launch consumption coupon projects in Shenzhen, Fuzhou, Chengdu, Yinchuan, Tianjin, Ningbo, Chongqing and other places with relevant departments of cities, districts and counties or streets before the May Day holiday, covering catering, hotels, takeaways, flash sales, shopping malls, scenic spot tickets and other categories, so as to bring "good and economical" travel experience to the general public and tourists.
"On May Day this year, not only did the number of tickets, hotels, and ticket reservations in scenic spots increase significantly, but also new ways to play, including taste bud tours and immersion tours, have emerged, which greatly enriched the travel experience of tourists. "Li Jiwei, vice president of Meituan Research Institute, said that the concentrated release of" May Day "travel demand will help to accelerate the consumption of living services in various places, and it is also a manifestation of the positive trend of China’s economy.