月度归档： 2024 年 2 月

Daily broadcast fashion fell 5.03% to 11.33 yuan／share.

On January 29th, the daily broadcast fashion fell by 5.03% to 11.33 yuan/share at 13:17, with a turnover of 35.2564 million yuan, a turnover rate of 1.28% and a total market value of 2.704 billion yuan.

According to the data, Nippon Fashion Group Co., Ltd. is located at No.98, Rongyang Road, Zhongshan Street, Songjiang District, Shanghai. Its main business is clothing enterprises. With innovation and imagination as its core competitiveness, it forms a creative production relationship of symbiosis, communion, coexistence and sharing through sustainable business organization form and individual independent and free value. The company is not only committed to its own globalization and internationalization strategy, multi-brand, high-quality and market-leading strategy, but also actively promotes the benign development of industrial ecology, transforms fashion art culture into good design, provides solutions for a better city life, and undertakes social responsibilities.

As of September 30th, there were 13,100 shareholders and 18,200 shares outstanding per capita.

From January to September, 2023, the daily broadcast fashion realized an operating income of 699 million yuan, a year-on-year increase of 0.40%; The net profit attributable was 20,765,900 yuan, a year-on-year decrease of 27.14%.

This article comes from: financial circles

Author: A Jun

Reporting/feedback

Based on market changes and optimizing consumer experience, fashion enterprises explore digital cooperative business models.

2023 is considered to be a year in which generative artificial intelligence and digital technology have developed by leaps and bounds.

Facing the ever-changing market demand, the new digital retail model driven by science and technology has brought more innovation and growth opportunities for enterprises.

In order to continuously improve the service quality and efficiency of consumers and strengthen the emotional bond between brands and consumers, fashion enterprises have strengthened their close ties with Internet enterprises, increasingly moved closer to intelligence and improved digital infrastructure. Optimize the online and offline consumption experience through the blessing of algorithms and platforms.

Consulting firm McKinsey analyzed in the report "The State of Fashion 2024", "With the outbreak of artificial intelligence in 2023, related use cases have appeared in creative industries including fashion. However, in order to seize the value of this revolutionary technology in 2024, fashion enterprises need to go beyond automation and explore its potential to enhance human creative work. "

Relying on artificial intelligence, Victoria’s Secret analyzes user needs and provides customized shopping experience.

Recently, Victoria’s Secret and its company announced the establishment of a strategic long-term partnership with Google Cloud, which will use artificial intelligence and generative artificial intelligence technology to jointly create a more personalized and comprehensive online shopping experience for consumers around the world. At the same time, Victoria’s Secret will also improve the experience of consumers and employees through this initiative, and promote the operational efficiency of internal business.

Relevant data show that official website, Victoria’s Secret has more than 500 million visits every year, and this figure is still growing. Based on this, Victoria’s Secret will make use of new technology to create personalized consumption experience for every visitor as an important task of the company, hoping to bring a brand-new dialogue assistant driven by generative artificial intelligence through cooperation with Google Cloud.

It is reported that the dialogue assistant will be created by Vertex AI, the artificial intelligence platform of Google Cloud, with the goal of providing shoppers with customized product recommendations and practical product suggestions according to personal preferences and life experience.

For this strategic cooperation, Chris Rupp, chief customer officer of Victoria’s Secret, said: "The introduction of artificial intelligence and generative artificial intelligence technology of Google Cloud will not only improve consumers’ online shopping experience, but also give our internal team the ability to promote innovation in various business functions."

In addition to optimizing the experience for consumers, Victoria’s Secret is also actively exploring and integrating the advanced artificial intelligence technology of Google Cloud to further improve its internal operational efficiency. Victoria’s Secret hopes to apply this technology to brand marketing and consumer demand analysis. In addition, Google’s artificial intelligence technology can also be used to optimize the supply chain system, make accurate product demand forecast, and better manage inventory supply. At the same time, it can empower the human resources department and the offline store operation department to formulate more personalized employee induction and training plans.

In this regard, Murali Sundararajan, chief information officer of Victoria’s Secret, said: "The strategic application of artificial intelligence can not only help us to understand the needs of consumers from the data level, but also improve the overall operational efficiency within the company. This artificial intelligence technology will be used in international market development strategy, marketing planning and supply chain system optimization. Through a series of application measures, we can effectively simplify our internal operational processes and better meet the diverse needs of different customers. "

Although generative artificial intelligence is still a new technology, more than half of fashion companies are using it. McKinsey pointed out in the report "The State of Fashion 2024" that 73% of fashion executives said that by 2024, generative artificial intelligence would be their business priority. In the fashion field, 25% of the potential value of generative artificial intelligence is driven by use cases in design and product development.

According to combing, generative artificial intelligence is mostly used in product innovation, marketing, sales and customer experience in the fashion field. Compared with other fields in the fashion value chain, this technology can produce significant results and may be more feasible to implement in the short term.

For example, converting sketches, emotional boards and descriptions into high-fidelity designs; Recommend exclusive products according to consumer profiles, and generate personalized experiences and offers … In addition, generative artificial intelligence can quickly aggregate and perform emotional analysis from social media, and model and simulate development trends from multiple consumer data sources. ……

Integrate platform resources, PumaBuilding a new digital service model

As a member of the fashion industry, after experiencing the era of "search" and "platform e-commerce", the field of sports equipment and apparel has also entered the era of "mobile socialization" with the development of retail digitalization.

Not long ago, PUMA announced that it has reached a cooperation with Tencent. It is reported that PUMA will take Tencent’s global ecology as its position, improve the digital infrastructure with the help of Tencent platform resources, further narrow the distance with consumers, continuously improve the service quality and efficiency of consumers, and strengthen the emotional binding between brands and consumers. Relying on Tencent’s diverse social ecology, PUMA will open up the social media matrix and connect the online and offline global ecology to help PUMA bring a consistent online and offline experience to every consumer and achieve long-term growth of brand power.

"Nowadays, consumer demand in sportswear market is diversified and subdivided, and leading digital technology brings more personalized and differentiated demands to consumers. To this end, we continue to introduce innovative products, upgrade services and consumer experience, and let more consumers feel the charm of sports. " Li Min, general manager of PUMA in China, said, "Joining hands with Tencent is another innovative attempt. Tencent’s ecology covers all kinds of scenes in consumers’ lives, which will bring more localized insights to PUMA, so as to tap the potential needs and interests of consumers. At the same time, relying on digital services that are highly in line with the needs of local consumers, we will better serve the vast number of sports enthusiasts and new generation consumer groups and promote the long-term growth of PUMA in the China market. "

Under the guidance of the brand proposition of "FOREVER. FASTER.", Puma has accelerated the expansion of e-commerce platform-wide business growth, continued to stabilize its sales performance on traditional mainstream e-commerce platforms, and continued to increase its market share, while developing business growth points on emerging social e-commerce platforms. Relevant data show that in the Double Eleven in 2023, Puma’s total e-commerce sales increased by 22% year-on-year. China’s revenue in the first three quarters of last year increased by 16% year-on-year.

Text/Meng Lingjin

Exclusive romance in winter

Send away the autumn when the grain is abundant.
The frosty winter comes quietly.
The tall branches are not as lush as before.
The slow stream lost its previous fluctuation.
Occasionally, a few birds fly in the blue sky.
Winter in the south is romantic even slowly.
Happiness on the tip of her tongue
Winter is a season of white fog. In the sub-zero days, wrapped in a furry down jacket, wearing a super warm wool hat and gloves, I asked my little sister to buy a big hot baked sweet potato before I found the car for baking sweet potatoes. You are half and I am half, and the happiness in winter is hidden in the sweet potato.
"Cold winter matches hot pot better." It is said that hot pot is essential in the happiness of winter. "People who can eat hot pot together must be people from all over the world." "Hot pot glugs, my heart plops." I went to a hot pot restaurant with three or two friends, chose some favorite dishes, talked and laughed, and had a good time.
"Nothing can’t be solved by a good meal. If it can’t be solved, just a few meals will be fine." The so-called people take food as their priority, are not active in eating, and have ideological problems, just like the "dry rice man" who is often said now. A bad mood can be cured by food, and happiness will be over.
Snowflakes hide surprises.
"is like a spring gale, come up in the night, blowing open the petals of ten thousand pear trees"
Winter is really a romantic season, especially when it is snowing heavily. The snow fairy waved her sleeves heartily, and in the fluttering playing, the world was pure and clean, without quagmire. When the cold wind passed, falling snowflakes, the silver light flashed, and everything around it was immersed in a silver-white world.
Especially the first snow in winter, the first snow. First snow always has many beautiful definitions. "The first snow must be enjoyed with the person you like", "If he is showered with snow together, this life will be a white head" and "Sending you a photo of the first snow means I miss you". There are thousands of beautiful definitions, and the first snow is also an essential definition.
How can the fun of snowy days be short of snowball fights and snowmen? Find a place with a thick snowdrift, hold a snowball in your hand, have a snowball fight with your friends, or prepare some gadgets to make a beautiful snowman. Even if my hands are red with cold, my face is still a cheerful smile.
Future expectations
If winter comes, can spring be far behind?
Winter can also be a season of expectation. Every time I am in beginning of winter, I know that the New Year is not far away. Not only that, but also the New Year’s Eve, the Spring Festival and the Lantern Festival, which followed closely, are also lining up to send holiday surprises. "In 2021, walk with love" and "In the new year, everyone will be fat in vain and run towards a well-off society in an all-round way"
Life is long, and it is inevitable to be sad and unhappy. In 2020, a special year, there will be gathering and separation. Even so, the pace of life will not slow down, and the efforts should still go all out, and the expectations and beauty should be hidden in the heart. Every day is a day full of hope. So, let’s stop being unhappy now, and the new year is still radiant.
Three secrets of keeping happy: it doesn’t matter, it’s unnecessary and it’s not possible. Yes, life is too short, so why should you be sad? At this time, when you are young, you should struggle, struggle and come on. Everyone should have a dream and a goal, in case it comes true. Time pays off, so run. "In 2021, I will bump into happiness."
May you be the wind, with white sails.
May you be a ship, sailing the blue waves.
Everything is renewed, old diseases should be healed, and Chang’ an is always safe.
Source: Anhui School Media
Reporting/feedback

2024 Silk Road International Fashion Week： Leading a New Chapter of Macau Fashion Industry

On the morning of January 27th, the 2024 Silk Road International Fashion Week tour in Macau was officially launched, which included MAXCHILL performance, the release of Miracle Angel and FENGSANSAN brand, the joint exhibition of Macao design brands, and the display of non-legacy projects.

With the support of Macao Cultural Development Fund, the event was hosted by Film and Art Creation Agency, jointly sponsored by Macao Fashion Industry Association, Asian Model Association and Silk Road International Fashion Week, and undertaken by Mojie Fashion Group and Star Bio-Creation Co., Ltd. At the same time, the event was also strongly supported by the Tourism Bureau of the Macao Special Administrative Region Government and the Macao Productivity and Technology Transfer Center.

On the same day, the activity kicked off with a wonderful song and dance performance by MAXCHILL, a Macao children’s performance group. The members showed the vitality and innovative spirit of the younger generation in Macao with their unique dances and music. Their performance won warm applause from the audience and added a youthful atmosphere to the whole activity.

The special performance of ——Miracle Angel, a high-end custom-made fairy luxury brand for children’s dresses, is also a highlight of this event. Miracle Angel adheres to the fresh, elegant and noble design concept, takes "originality, uniqueness and distinctiveness" as the brand essence, and aims to give children the "right to speak in fashion", and customize a unique children’s fashion life experience for them, regardless of the cost and time-consuming, and construct the beauty without copying by hand, creating an impeccable sense of quality and value. At the event site, gorgeous and beautiful costumes with the wonderful display of small models attracted everyone’s attention.

In addition, the joint exhibition of Macao design brands organized by Macao Fashion Design Industry Association, including C/W Collective, Demi*D, Goddess Armour, Nega C. and NO.42, has also received extensive attention. Local designers from Macao have shown the unique charm of Macao to the world through their creativity.

As a series of activities of 2024 Silk Road International Fashion Week, this tour not only injected new vitality into Macao’s fashion industry, but also provided a new opportunity for the integration and development of Macao’s cultural tourism industry. At the same time, Macao’s international popularity and influence have also been effectively enhanced. Through exchanges and cooperation with the international fashion industry, it will further promote Macao’s image as a "performing arts capital" and attract more tourists to experience Macao’s unique charm.