The original tea-eating king called the beast youth windfall development association
With the arrival of summer, the number of people who exercise in parks and greenways every morning and evening has obviously doubled.
In addition to the passionate square dance, meandering is also the heart of aunts and grandmothers. Different from some well-equipped fun run people, some middle-aged and elderly people like to hold their mobile phones in their hands and shake them while walking. Whether walking on the road or chatting on the roadside, their hands never stop.
△ fun run’s mobile phone arm can’t be brought into the eyes of uncles and aunts
Punk-preserving young people may play mobile games while walking. The elders don’t use their mobile phones and don’t put them in their pockets. They shake them all the way, but they don’t know that their mobile phones are leaking electricity.
Isn’t it just a picture of WeChat steps?
The WeChat campaign launched in 2015 is still full of great magic today. Let it haunt countless people’s minds like a ghost, and become the biggest invisible KPI in the world.
The "WeChat campaign" is inconspicuous in the main interface box. The "floor space" is as big as the humble blue box of subscription number, and it is easily swallowed up in the red dot message that is full of screens.
△ Source: The buddy who never cleans up the WeChat red dot
Then why can this humble little green frame become a "torture king" that has been exported for many years?
△ The essence of WeChat movement is also a WeChat official account, but it does not need to enter the subscription number to fight with the gods (who is more humble, I will not say)
The WeChat movement is not based on the "small but beautiful" of the Internet population, but "small but cruel".
Many elders in the family can watch WeChat official account, X-news and even turn over the unread red dots of "Love N Family" in order to catch a glimpse of friends’ WeChat steps at night. Therefore, the human desire to win or lose in some unimportant things has been thoroughly pondered by the WeChat movement.
△ It is the same as the sudden desire to win or lose in the gym.
How can the elders who walk around the "short video-WeChat-happy and enjoyable" every day stand this temptation? The list of steps backed by WeChat social attributes is the top vanity fair at their fingertips!
Whether we can be among the best in the ranking of WeChat steps every day is a major concern of my mother and even a large number of relatives. Since the beginning of summer, I have gone out for a quick walk in the morning and a walk in the evening. If the steps are not up to expectations, I will shake while walking. It seems that as long as the mobile phone is not in the bag, the number of steps can be doubled.
Ten o’clock in the evening is a heavyweight moment. Whoever wins the list at home will cause a stir in the family group. If the praise behind the list name breaks double digits, he is probably twice as old as you.
△ Look at the amount of praise and know the age
Therefore, once the WeChat campaign news pops up in the mobile phones of contemporary young people, it is mostly parents or relatives and elders who give you praise. Being praised for taking the last 10,000 steps is accepted by them, but in real situations, you will be praised for taking dozens of steps, and the meaning behind it is really hard to appreciate.
△ Survivor bias, in more cases, is actually blaming you:)
Although the pace ranking has become a cyber vanity fair for the elders, it can at least promote their daily exercise, and for younger groups, it is more like a "training ground."
After all, if you want to see other people’s steps, your own steps will be exposed, which makes the WeChat movement have a layer of spy warfare in recent years, and everyone has become a master of step number reasoning.
When couples meet this crop, they will naturally fall into a chain of suspicion. There are too few fun run steps and too many toilets. It is estimated that the boyfriend can only say that he is sleepwalking.
△ Give your girlfriend a live performance. This may explain it clearly.
For single aristocrats, the difference in the number of steps in various Valentine’s Days will make you stand out among couples.
△ If you really can’t do it, take 520 steps. Let’s give you a blessing. ……
Of course, the all-weather onlookers of family members are the most deadly, and their praise will always remind you of the existence of the WeChat movement. If you take advantage of the trend to open the list, your ranking will still be the bottom, and you may be greeted by a "lazy torture special" in the family group.
Outside of personal life, "enterprise-level" step management is squeezing employees’ few off-duty time just like weekend group building.
In recent years, with the popularization of health concept and step counting equipment, bosses have started to pull employees to run with them in addition to the "996" gift package, and some companies even require uploading the steps of the day for inspection. Working hard at work and running hard after work, the list is intrigued, which belongs to the "triathlon" of contemporary social animals.
△ Isn’t this a reverse incentive to keep you working overtime in the office?
The KPI, which tortures social animals, is also a pain in the hearts of college students. From the moment when credits are linked to various talent (superman) training programs, the step number assessment is no longer for simple exercise.
A roommate who loves running is enough to be a second-generation parent in the whole dormitory, because when fun run was born, it was the hunting time when he was pregnant with an N-ring.
△ After the evening class, it hurts to brush the steps.
When people who have been struggling for a long time want to turn off the root of all evil, they will find that this is a Pandora’s box that cannot be closed. Because once you want to close it, family members, lovers, colleagues, bosses and others will be "continuously concerned" about your exit behavior.
Wechat friends circle can also be set to be visible for three days, and this step can only be watched when it is released. But it is this torture attribute that has created a "step cheating" market that has been prosperous for many years and continues to grow.
In the step count cheating, the elders who shake their mobile phones in the living room can only be regarded as Old School. This method can shake out more than 40,000 steps. On the current list of young people, we can get 30,000 to 40,000 steps with a thin face, and even exaggerate it to reach the upper limit of the WeChat campaign-98,800 steps.
△ It’s all scattered, others trained to climb Mount Everest.
Even if a normal person walks 30,000 steps a day, it is more, and these 98,800 steps are nearly 75 kilometers, which is more than 30 kilometers more than a marathon. When Dr. Peking University ran for 12 hours to reach this figure, it was questioned by the public for a long time, not to mention ordinary people who had to work daily.
This is not a list of steps, it is simply a list of gods.
△ Many honest people still don’t know that there is such a thing as a step brush.
Behind the steps that make many friends feel ashamed, the "rocker" is still the favorite choice of those who brush the steps. This "physical flow" cheating device, which went on the market in 2018, is not a flash in the pan. Today, its sales volume is still very strong, and there has never been a decline.
△ Merchants with high sales volume know the importance of product cover.
Especially in recent years, sports KPI between enterprises and schools has been imitated and popularized, and these emerging market demands have contributed to the continuous growth of rocker sales.
In addition to the basic shaking effect, the function of the equipment is constantly upgrading and evolving with the market demand. Mute and noise reduction, and two machines brushing at the same time are all pediatrics. Now, for the effect of brushing, the function of "frequency conversion brushing" is even provided.
△ The technology tree is true, it is a bit crooked.
Although the advertising effect is so beautiful, but after all, it’s a penny for a penny, and the rocker of 10-20 yuan is still full of plastic, and many people in the comment area are complaining about quality problems.
However, the demand is really strong, and merchants don’t seem to care about the pile of bad reviews. After all, "it’s cheap anyway, buy it and try it" is the inner portrayal of most consumers.
△ In the face of huge sales, it doesn’t matter if there are hundreds or thousands of bad reviews.
Therefore, after so many years, big stores can still easily sell 100,000 yuan a month, while small stores can easily win 1000+, successfully making the amount of merchant accounts move with the number of steps on the customer list.
In view of some more tricky brushing requirements, the physical rocker can not accurately shake out the whole number of steps such as 88888 and 66666, and the brushing business opportunities of "software flow" are also developing in secret.
△ malicious speculation steps cheating
At first, this genre was used by some good people with great technical ability to liberate sports KPI, and most of them used plug-in packages, which naturally led to unstable use effect and easy to be harmonious. But later, the market found that "electronic brushing" was actually more convenient and faster, so many websites and apps appeared one after another.
△ Broad potential market
These websites are proficient in circuitous tactics. First, let users register some tripartite sports data platforms, and then link WeChat sports on the platforms. After the website program modifies the tripartite platform data, the tripartite data will be finally imported into WeChat sports. Although it is sometimes checked by the water meter, it is always better than directly touching the ground on WeChat.
△ There are few things on the website, and it is easy to change skin and resurrect after being investigated.
The profit model of this kind of website is quite traditional, and basically it still relies on patch advertisements and differential charges to make money. For example, it is free for less than 20,000 steps, and you have to pay extra for the above. However, this kind of business is more consistent with the number of pirated film and television websites, and it is the big head to increase traffic and earn advertising money. Therefore, such single websites have now evolved into applets and WeChat official account, and only after paying attention to and pushing out advertisements can you get a brush link.
△ This traffic is earned, no easier than writing a manuscript? (escape)
Of course, some people have made a lot of traffic by using Apple’s "Quick Instructions" brushing tutorial, but most of them are eye-catching false content. The presenter simply shouted a few words to Siri to help me walk, and the number of steps was brushed up. When you did this on your mobile phone, Siri didn’t show you "250".
△Siri: What are you 250?
Even if you have taken great pains to add the shortcut command, the WeChat background will not collect such manually entered data, so many people shout that they have been cheated under the tutorial. Moreover, these video tutorials usually leave out the key content about instructions, which makes you struggle in the comment area, and finally it is purely a waste of money to others.
△ If you believe the program effect, you will lose.
This method of brushing steps was proved to be not easy to use as early as 2016. With the increasingly strict recognition of WeChat, your WeChat steps may be blocked under this method.
Despite this, over the years, people have been asking about such tutorials on the Internet, and it is no wonder that the brush step market will make a fortune in the dark.
Some readers will definitely think, didn’t these things exist long ago? Author: Are you one step ahead in 3G surfing?
It is true, but it is precisely because of these insignificant but ubiquitous demand for brushing that the "protracted war" in this market has quietly started.
△ Yiwu index won again.
For the supplier of brushing service, there is hardly any market barriers in this line, and the rocker is wholesale in Yiwu market, so it is easy for brushing software to win the tripartite platform. However, the market demand for this service is self-expanding, and people will be clouded by the pace, whether in the company, campus or even at home, and even form the pace pressure for various reasons.
Therefore, the low cost, low quality and low price of merchants will be fully accepted by the market. Under the huge market demand, small profits but quick turnover can still earn a lot of money.
Surprisingly, there are still many people who are not familiar with these brushing methods. Now, we can often see people trying to use their own cats and dogs to brush instead, or making some indigenous brushing devices.
△ The bracelet of the shovel officer was raised in the next second.
In fact, the effect of cheating with pets is not good, because the acceleration of cats and dogs is difficult to be recognized by the program. Only big dogs can run out of the acceleration similar to that of people, but big dogs may make your pedometer miserable.
The self-made walker is somewhat superfluous, and people should poke it at any time, so it is better to go out and walk directly.
△ Shooting a video is ok, but it is actually more troublesome than walking.
In the end, when these people actually come into contact with low-cost and high-volume brushing equipment, how many will choose not to buy it and try it?
The last time I saw the demand and supply hit it off, it was still the online course industry in colleges and universities. Students want to get credits quickly, and businesses want to get cash channels that can be copied in batches. Isn’t this business done quickly?
△ The content assessment of a single online course is the same, and it is easy to duplicate it to make a profit.
Even though this kind of behavior is now banned by the Ministry of Education, there are still many merchants who made quick money while scratching the ball. Compared with the behavior of brushing classes, the number of brushing steps is hard to talk about, so it can still make money slowly in the future.
In addition to the fact that the current number of WeChat steps has occupied everyone’s attention by social advantages, Alipay campaign is also attracting people to plant trees to grab coupons. Although these platforms are not "arch fire" users, they are indeed intensifying the competitive attributes of exercise, and the brushing merchants on the side only need to follow this trend.
△ In terms of stimulating user competition, it can only be said that it is a happy farm.
Perhaps in the near future, middle-aged and elderly people will become the next growth pole of the brush step market. If you want this day to come early, please forward this article directly to "loving family".
After all, although the WeChat campaign has an upper limit of 98,880 steps, the demand for this brush step market is
Design/Vision: Zhuang Zhuang Teacher
Original title: "98,800 steps of WeChat campaign can still make businesses make a fortune"
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