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Even though Dongfeng Group’s top resources are integrated, the facts show that it is difficult for Lantu Automobile to support Dongfeng’s high-end automobile brand dream.

Image Source: Car Story/Photo

Text | Car Fiction, Fig

On August 12, Lantu Auto announced on its official account that "from now on, the purchase of Lantu FREE in Hubei Province can enjoy a comprehensive cash subsidy of 30,000 yuan from the local government".

Going back one month, on July 16, according to Hubei local media "Hubei Daily", at the "Lantu Dreamer Central Enterprise Bulk Purchase Signing Ceremony and High-end New Energy Electric Vehicle Development Forum" held that day, Lantu Automobile signed a purchase order for a total of 6,000 Lantu Dreamers with central enterprises and provincial state-owned enterprises in Hubei.

In just two months, it was the collective procurement of local state-owned enterprises and the support of local car purchase subsidies. These "off-the-shelf moves" showed that Lantu Automobile was "anxious" about the status quo that it could not open up the situation at the end point of the market. At the same time, it also showed that Lantu Automobile could not support Dongfeng’s high-end dream.

Image Source: Car Story/Photo

The business strategy is not clear, and the market performance is sluggish

On the official website of Lantu Automobile, there is an introduction to the Dongfeng Group, which it belongs to: "53 years of car manufacturing and precipitation, ranking 85th in the world’s top 500, with 20 years of accumulation of new energy technologies, and infinite strong partners. In 2020 alone, the total number of invention patents reached 2,391, ranking first in China’s vehicle group."

This was in the early days of Lantu Automobile’s establishment, and such a hard-core introduction was undoubtedly a plus for the new brand. At least it was helpful in winning consumers’ trust in this new brand. However, this introduction today has undoubtedly become the "magic mirror" of Lantu Automobile.

Even though Dongfeng Group’s top resources are integrated, from the perspective of the operation performance of Lantu Automobile, not only has it failed to convert the huge energy given by Dongfeng Group into its own market competitive advantage, but today, it still relies on its background resources to support its face.

Perhaps, from the perspective of its establishment time, Lantu Automobile, which has just been established for two years, is still a "newcomer", and it is too early to characterize it now. But it must be known that today’s automobile market is no longer in the era of traditional oil vehicles, as long as it can withstand it, it will have a day to come. Under the background of the current industry’s accelerated transformation to "electrification", as "new players" continue to join, for the consumer market, not only are the models available for users to choose rapidly increasing, but "new concepts and new ways to play" that are different from the past are also emerging one after another. The market is huge, but the opportunities have not changed.

Li Xiang, chairperson of Li Auto, has said in public on several occasions that "[Li Auto] has only one chance to play", noting that if one fails, there will be no chance to play again. "Even if you raise money, it’s useless because the suppliers won’t play with you anymore – that’s the one thing we fear the most."

In fact, this sentence also applies to all "newcomers" in the car industry, including Lantu Automobile.

According to the latest sales data, in the past July, Lantu Automobile sold 1793 vehicles. This sales performance is only 17.2% of Li Auto, which also uses the extended range route, and 22.97% of AITO.

From January to July, the cumulative sales volume of Lantu Automobile was 8671 vehicles. Only 28% of the annual sales target (31,000 vehicles) after the reduction was completed. Such a market performance is obviously not optimistic.

At least from the point of view of the cards, it is difficult to say that Lantu Automobile’s first license is successful. Of course, backed by the big Dongfeng Group, Lantu Automobile will naturally not encounter the supply chain problems that Li Xiang worried about earlier. But from the fact that Lantu Automobile has resorted to "off-the-shelf tricks" such as large local subsidies and centralized procurement by state-owned enterprises, it can be seen that the management of Lantu Automobile has entered a technical poverty in dealing with the current predicament.

When the monthly sales volume is expanded, it is not difficult to see the dismal state of Lantu Automobile’s business.

Data show that in the first six months of this year, Lantu sold 1,553 vehicles, 604 vehicles, 1,400 vehicles, 1,049 vehicles, 906 vehicles, and 1,202 vehicles respectively.

In an interview with Shell Finance, auto analyst Zhong Shi pointed out that "high-end electric vehicles are for a small number of specific groups of people to experience new technologies. The full set of brand hype and market operation are completely different from traditional cars. It is very difficult for managers who are used to the operation of traditional car companies to make sharp turns to adapt. It is impossible for traditional car companies to change their genes casually."

In contrast, whether it is "Wei Xiaoli", the head camp of the new car-making forces, or "Ask the World AITO", the various ways that Lantu Auto has operated for two years are more like an "old-fashioned" traditional car brand, and it does not see the attributes of being a "high-end smart electric brand".

So much so that since the launch of the brand in July 2020, Lantu Auto has still not had a clear imprint in terms of brand tone building.

In the end point market visit, the car story learned that there is still a considerable proportion of consumers who do not know "Lantu Automobile", and many consumers are unfamiliar with the Lantu Automobile LOGO. Even if there are consumers who know this brand, most of them will use "a brand new to Dongfeng" and "an extended range car imitated by Dongfeng Ideal Lane" to express their awareness of Lantu Automobile.

In sharp contrast, most consumers can clearly express the brand imprint of "Li Auto – focusing on home use, NIO – focusing on services, XPeng Motors – focusing on intelligent driving, and asking the world AITO – Huawei car" at the first time.

This also shows that the team of Lantu Automobile has lacked a strategy at the brand level in the two years since its establishment, or the related work has been basically ineffective.

At the Yabuli China Entrepreneur Forum 2021 in June last year, Wang Chuanfu, chairperson and president of BYD, told "new players" that the cost of time was important. "Maybe losing five billion is not much, but you lost three years, how much is that three years worth? You can’t buy it with money."

At the moment, I don’t know how Lantu Motors will interpret the past two years.

In addition, only 28% of the annual target was achieved in the first seven months, and it was also a revised sales target, which also shows that the Lantu Automotive management team has a cognitive bias towards the competitiveness of its products and the market conditions in which it operates.

At present, for Lantu Automobile, the core key to turning around the decline is the lack of a helm like "Li Xiang, He Xiaopeng, Li Bin" with a clear strategic thinking of development. At the worst, it is necessary to have at least one hard-working "salesperson" like Yu Chengdong.

Image Source: Car Story/Photo

The product force is mediocre, and the spontaneous combustion accident needs to be explained

Although in terms of brand positioning, Lantu Automobile is positioned as Dongfeng Group’s "high-end smart electric" brand. But in terms of product strength, the current models are obviously not very close to "high-end".

After flipping through the official website of Lantu Automobile, it was noticed that Lantu Automobile’s more dissemination still stayed in traditional fields such as vehicle testing and body safety. However, there is little mention of "smart electric vehicles", such as "smart cockpit" and "intelligent assisted driving".

The only battery technology that was singled out for amplification ended up being overturned.

On March 1, at a media event, Lantu Automobile highlighted the battery technology used in Lantu’s first mass-produced model, the Lantu FREE. According to its introduction, the Lantu FREE battery can achieve the "three no principles" including "no smoke, no fire, and no explosion" after passing the safety inspection.

Image source: Landmap Automotive

In addition, Lantu Automobile also publicly claimed: "Lantu Automobile’s self-developed high-safety battery PACK solution, the industry’s first three-dimensional thermal insulation technology, and the original battery safety detection and early warning model", "Lantu FREE uses five battery safety structure designs to create full-scene safety of battery packs", "Lantu FREE battery safety zero anxiety", "Lantu Automobile shows the leading level of the new energy model battery pack thermal diffusion management industry".

What was rather embarrassing was that the bragging voice on the front foot had just fallen, and the video of an open flame spontaneously igniting in the position of the battery pack of the Lantu FREE chassis on the back foot spread all over the Internet.

Image source: Video screenshot

On June 27, according to a video circulating on the Internet, a Lantu FREE had a burning accident that day. Through the video taken at the scene, it can be clearly seen that the fire of the Lantu FREE is located at the bottom of the vehicle, which is where the battery pack is located.

After the accident, Lantu Automobile only said that "the accident did not cause damage to people or surrounding property, and has provided users with a solution to travel by car. The task force has rushed to the scene to investigate and deal with it, and the results of the accident investigation will be announced in detail as soon as possible."

Since then, Lantu Automobile has never updated the results or progress of the investigation into the incident. As if the accident had never happened. In response, the car novel called Lantu Automobile 400 to inquire about the progress of the investigation into the open fire accident. The answering staff responded in a panic that it was "still under investigation."

Although the domestic performance is mediocre, the cause of the fire involving vehicle safety has not yet been identified, but these do not seem to affect the "flying" mood of the management team of Lantu Automobile.

According to the official website of Landmap Automobile, on July 8, Landmap Automobile officially announced its entry into the overseas market.

Lu Fang, chief executive of Lantu Automobile, said: "Created in China is becoming the core competitiveness of China, giving Chinese cars the strength and confidence to look at the world. While Lantu Automobile continues to explore the domestic market, it is also fully committed to the vast international new energy market, and is committed to becoming a leader in high-end electric vehicles."

Image Source: Car Story/Photo

As Lu Fang said, "Created in China is becoming China’s core competitiveness, giving Chinese cars the strength and confidence to look at the world head-on." I just hope that Lantu Automobile can think thrice before acting. Before making the basic skills solid, it may as well take a small step first, and not drag down the good reputation that China’s new energy vehicles have just established in overseas markets.

On July 19, according to a report by "Dongfeng Toutiao", a subsidiary of Hubei Dongfeng Newspaper Media, entitled "Adjustment of Leadership Team Members of the Two Units", on the afternoon of July 18, the Dongfeng Party Committee announced at the cadre meeting held by Lantu Automobile that Lu Fang would no longer serve as the Chief Technology Officer (CTO), a position held by Wang Junjun, deputy director of the DONGFENG MOTOR CORPORATION Technology Center.

In addition, Qin Jie served as a temporary party committee member and party secretary of Lantu Automobile; Liu Mingjiao served as a temporary party committee member, disciplinary committee member, and secretary of the disciplinary committee of Lantu Automobile; Gong Xuesong and Shao Mingfeng served as assistant general manager of Lantu Automobile.

Whether Dongfeng can save the crumbling Lantu car through this personnel change is still unknown, but in the car novel, whether a ship can drive out of the storm zone, the "helmsman" who controls the direction is very crucial.

Welcome to the Autohome Guangzhou promotion channel to bring you the latest car market trends. At present, the high-profile luxury SUV is giving back to consumers in Guangzhou with a lot of promotions. It is reported that the Mercedes-Benz GLE is running an unprecedented promotion, with a maximum discount of up to an astonishing 100,000 yuan, which makes the original price of 609,800 models more accessible to the people. If you are interested in the Mercedes-Benz GLE, don’t miss this great car buying opportunity. Click "Chatty Car Price" in the quotation form now to take immediate action to lock in this highly competitive car purchase price and enjoy the dual experience of luxury and affordability.

The Mercedes-Benz GLE, as a model of luxury SUVs, has an elegant and dynamic design. The front face features the iconic star-style air intake grille of the Mercedes-Benz family, with exquisite double-banner chrome decoration, showing the perfect combination of luxury and power. The body lines are smooth, outlining a strong sense of movement, the side profile is full and powerful, and the overall style is atmospheric and stable, highlighting the high-end positioning of the Mercedes-Benz brand. Whether it is the craftsmanship of the details or the overall proportional coordination, it reflects the ingenuity of the Mercedes-Benz GLE in the appearance design.

With its elegant body proportions and refined design, the Mercedes-Benz GLE shows the perfect combination of luxury and power. In terms of body size, its length, width and height are 4927mm x 2018mm x 1797mm, and the wheelbase reaches 2995mm, ensuring a spacious interior space and driving stability. The front wheelbase is 1679mm and the rear wheelbase is 1728mm, ensuring good handling performance. In terms of tire specifications, the Mercedes-Benz GLE uses 275/55 R19 wide tires, which not only enhances the driving grip, but also adds stability and dynamics to the vehicle. The side lines are smooth and powerful, and the wheel rim design reflects the usual elegance and detail treatment of Mercedes-Benz, which further enhances the visual impact of the vehicle.

The interior design of the Mercedes-Benz GLE shows the perfect fusion of luxury and technology. In the spacious cockpit, the steering wheel is made of exquisite leather material, which not only provides a comfortable grip, but also supports manual up, down and back adjustment to suit the driver’s individual needs. The 12.3-inch central control screen stands in the center, is clear and easy to operate, integrates multimedia systems, navigation, telephone and air conditioning functions, and the driver can easily control the various settings of the vehicle through the automatic speech recognition control system.

In terms of seats, both the main driver and the co-pilot are made of imitation leather to provide a comfortable and durable ride experience. The seats support front and rear adjustment, backrest adjustment and 4-way waist support to ensure comfort during long-distance driving. The front seats are more equipped with heating and ventilation functions to meet the needs of different seasons. The rear seats support proportional reclining, providing extreme flexibility for luggage space. The overall interior design focuses on practicality and quality, reflecting the noble style of the Mercedes-Benz GLE as a luxury SUV.

The Mercedes-Benz GLE is equipped with a powerful 2.0T turbocharged engine with a maximum power of 190 kW and a torque output of 400 Nm. This engine has 258 horsepower, providing excellent performance for the vehicle. With a 9-speed automatic transmission, the driver can enjoy a smooth and accurate driving experience.

Summarizing the evaluation of the owner, the Mercedes-Benz GLE, with its tough and atmospheric design, not only shows the prestige of the Mercedes-Benz brand, but also reflects the ingenuity of the designer in the details. The praise of the owner for its wheel hub, front logo and headlight set undoubtedly strengthens its fusion of luxury and technology, making every drive seem like a feast for the eyes and senses. As @Kazizuter said, the Mercedes-Benz GLE is not only a car, but also a symbol of life attitude, which makes people look forward to it and yearn for it.

On November 17, the 21st Guangzhou International Auto Show 2023 with the theme of "New Technology, New Life" kicked off in Pazhou. 　　　

The GAC Group, which is at the home court, brought its five major vehicle brands of GAC Trumpchi, Ai’an, Haobo, GAC Honda and GAC Toyota to the scene. Let’s review the many popular models brought to us by GAC Group this year.

GAC Trumpchi: E8 officially launched

On the day of the auto show, Trumpchi’s new energy E8 was officially launched. The official guide price of E8 PRO version was 209,800 yuan, and the E8 MAX version was 229,800 yuan. The comprehensive battery life reached 1200 kilometers, and the carriage was 5.2 square meters of large flat space. The three new energy vehicles E9, ES9 and E8 made their collective debut for the first time.

Haobo: Haobo HT order exceeds 10,000

The new model Haobo HT listed on November 15 is equipped with a unique two-stage ultra-wide-angle European wing door, equipped with ADiGO PILOT 5.0 intelligent driving system, which can realize all-weather, full-distance L2 ++ intelligent driving assistance and city + high-speed NDA, etc. The price starts from 213,900 yuan, and the listing is less than 36 hours. The new order has exceeded 10,000. As of November 17, the cumulative order has exceeded 30,000.

GAC Honda: e: NP2 Extreme Pai 2 debut

The first debut of the pure electric brand e: NP second model e: NP2 Extreme Pai 2 is planned to be launched in the first half of 2024 and showcase the new Honda e: N concept car.

GAC Toyota: Ninth-generation Camry unveiled

The highly anticipated ninth-generation Camry also made its debut, bringing a more electric exterior design, smart cockpit, and driving performance.

GAC Toyota’s new new energy brand Bozhi’s first leapfrog smart electric SUV "Bozhi 4X" is on the market, priced from 179,800 yuan.

(Text/Xiaohang, Photo/Official Provided)

Welcome to [Autohome Dongguan Discount Promotion Channel] to bring you the latest promotion information. At present, the high-profile model is holding a grand promotion in Dongguan City. It is understood that car buyers can enjoy up to 30,000 cash discounts, which provides real car purchase support for friends who are interested in buying. The minimum starting price of Beijing BJ60 has been adjusted to 209,800, which is very attractive. If you are interested in this car, don’t miss this rare price reduction opportunity. Click "Chatty Car Price" in the quotation form, let us explore more discount details together to help you realize your car purchase desire.

As an off-road style SUV, the exterior design of the Beijing BJ60 shows the perfect blend of toughness and technology. The front face adopts a family-style design, and the iconic five-hole air intake grille highlights the vehicle’s recognition. With the large-size front bumper, it creates a strong off-road atmosphere. The body lines are smooth and powerful, and the overall style is unique and full of power, satisfying the pursuit of outdoor adventure.

With its elegant side profile design, the Beijing BJ60 exudes a strong sense of luxury. The body size reaches 5040mm*1955mm*1925mm, and the wheelbase reaches 2820mm, which makes the overall body proportionally coordinated, providing passengers with a spacious and comfortable interior space. The front wheelbase is 1620mm and the rear wheelbase is 1640mm, ensuring vehicle stability. The tire size is 265/65 R18, which not only provides good grip, but also complements the rim style, adding a sporty and stable visual effect to this SUV.

The interior design of Beijing BJ60 combines modern luxury and hardcore style, which is exquisite without losing functionality. The center console adopts a 12.8-inch large screen, with a clear screen and convenient operation. It is equipped with an advanced automatic speech recognition control system, which can be easily operated by the driver with only simple instructions. The steering wheel is made of leather, which provides a good grip. It supports manual up and down + front and rear adjustment, which is convenient for the driver to adjust according to personal habits. Multimedia and charging interfaces include USB and Type-C, and there are 3 interfaces in the front row and 2 in the rear row to meet the various needs of passengers. In terms of seats, the seat material is imitation leather, and the main driver’s seat has 4-way adjustment, including front and rear, backrest, height and leg rest and waist support, and provides heating, ventilation and massage functions to provide passengers with a comfortable ride experience. The passenger seat also supports multi-directional adjustment and is equipped with waist support function. The power seat memory function is limited to the driver’s seat, the second row of seats supports backrest adjustment, while the rear seats support proportional reclining to provide flexibility for loading space.

The Beijing BJ60 is equipped with a 2.0T turbocharged engine with a maximum power of 120 kilowatts, providing a stable power support for the vehicle. The output torque of this engine has reached 400 Nm, and the 8-speed automatic transmission ensures a smooth driving experience and efficient performance.

To sum up, the experience of the Autohome owner reveals the importance of choosing a car. He emphasizes the spacious space, powerful appearance and key quality assurance of the BJ60. For drivers who pursue comfort and individuality, the BJ60 is undoubtedly an ideal choice. It not only meets practical needs, but also brings driving pleasure and is a reliable long-term partner.

On September 22, the pre-sale began. This medium and large SUV for home users, known as the "Transformers" in the automotive industry, has a pre-sale price starting from 249,900 yuan, and is accompanied by a number of preferential policies.

"One car to many cars" is a product feature created by Changan Qiyuan E07 in the face of user requests in the new era, which also opens a new era of automobile self-evolution. The new car has variable shape, variable software and variable functions. It is the world’s first mass-produced variable SUV. Since its debut, it has been called "China’s version of Cybertruck" by consumers. Like Tesla Cybertruck, it is the only mass-produced model in the world equipped with a central ring network architecture.

The new car is 5045mm long, 1996mm wide, 1695mm high, and has a wheelbase of 3120mm. It is also a highly technological and innovative "panoramic smart variable SUV".

In the previous first dynamic public test, Changan Qiyuan E07’s power performance and leading technical performance were outstanding. The new car is equipped with a 440kW high-efficiency drive motor, which can output a maximum torque of 645N ? m. The measured acceleration of 100 kilometers only takes 3.96 seconds, and the acceleration performance is comparable. Even under the 2.4-ton curb mass, it still has strong and stable braking performance. The measured braking distance is less than 36 meters, which is excellent in the same class of models. The design performance of the new car’s wind resistance is excellent. With an ultra-low wind resistance coefficient of 0.237cd and a low wind noise rating of Class A (full score), Changan Qiyuan E07 won the title of the top ten models with low wind resistance and low wind noise in China Automotive Research 2024.

The high-performance three-electric system is also a major highlight of the new car. Changan Qiyuan E07 provides two pure electric EV versions and extended range versions of two power forms, both equipped with Changan self-developed "Golden Bell Battery", which has three characteristics of super safety, super long battery life and ultra-fast charging, which greatly relieves users’ mileage anxiety and provides more peace of mind travel protection. At the same time, Changan Qiyuan E07 is equipped with 800V silicon carbide AI platinum power platform as standard, which reduces energy consumption by 10% compared with similar SUVs, and the power system life can reach 10 years or 300,000 kilometers, greatly improving users’ car experience and confidence. In addition, the blessing of the new generation of superset electric drive system has achieved an industry-leading performance of 92% average drive efficiency and 95.5% maximum system efficiency under CLTC operating conditions.

In addition to having a long battery life of more than 650 kilometers, the pure electric EV version can also be charged quickly without picking up piles, and the 15-minute charge can supplement the cruising range of 365 kilometers. In addition, the EV version also provides super power saving function, which can increase the cruising range by 20% with one click, and the cruising performance is double the industry average. The extended range version is equipped with the latest generation of range extension platform independently developed by Changan Full Stack – Changan Tianyu Smart Range Extension, which adopts the world’s first ENC engine active noise reduction technology and multi-damping shock absorption system, which effectively reduces the noise and vibration of the range extender, so that the driver can hardly feel the existence of the range extender.

In terms of intelligence, Changan Qiyuan E07 is also surprising. In terms of the definition of intelligence, Changan Qiyuan E07 is summarized as a keyword – SDA, that is, Software Defined Auto (Software Defined Auto). In the era of software-defined cars, the core competitiveness of car brands is the right to define. With the continuous change of user requests and usage scenarios, Changan Qiyuan E07 can not only meet user requests through software updates, but also open up this definition ability to users. Users can personalize programming according to their actual usage scenarios, and truly realize the functions "you think you need", rather than simply providing "I think you need" settings.

Changan Qiyuan E07 uses the SDA Tianshu architecture to convert the software and hardware functions of the vehicle into definable services. Except for the brakes, accelerators, and steering wheels involved in safety regulations, all other electric control components can be freely defined by the user. To this end, Changan Qiyuan E07 provides three programming methods: one is scene programming through the AI voice model, the other is to use torah to drag building block programming, even children can easily get started, and the third is to provide programmer-level programming for professional developers. Open more than 1300 API interfaces, global developers can design programs according to user requests and upload them to Changan Topspace APP. Another layer of SDA meaning is Super DNA, that is, Changan’s completely autonomous and controllable soul architecture. From the L3 electronic and electrical architecture to the L4 operating system to the L5 software application layer, the SDA architecture is completely independently developed by Changan. Compared with other brands, it can only act as a "microphone" and a "porter", able to quickly respond to user requests, and update through OTA at any time to achieve true "change with you".

In addition, Changan Qiyuan E07 also has the same world-leading central ring network architecture as Tesla Cybertruck. The world’s first gigabit interconnection mechanism, millisecond-level link measurement, calculation, control, three interconnections in the blink of an eye, and our previous benchmark CAN communication 5M has been improved by 200 times. At the same time, the redundant design of multiple ring links ensures that the vehicle door can still be opened normally even in extreme cases after a 150-offset collision, with guaranteed safety.

The new car is also very good in terms of comfort and safety. Changan Qiyuan E07 is equipped with an air suspension system + CDC intelligent magic carpet suspension. The system has the functions of adjustable suspension height and hardness, which can effectively filter road vibration and support static self-seeking and dynamic adaptive adjustment. No matter what kind of road conditions, it can provide a smooth and smooth driving experience, ensuring that every trip is like being in a comfortable moving space. The new car is equipped with double zero-gravity seats in the front and rear seats as standard, and is equipped with electric adjustment, ventilation heating and 12-point massage function for the front and rear seats. At the same time, the four doors of the vehicle are equipped with double-layer laminated sound insulation glass, and 24 ultra-quiet tires with silencing plugs. More than 200 silent technologies have been applied. The measured cement pavement is 60km/h, and the sound pressure level in the vehicle is 61.8 decibels; the asphalt pavement is 60km/h, and the sound pressure level in the vehicle is 58.9 decibels.

The new car has the hardest high-strength body in the same class, with high-strength steel and magnesium-aluminum alloy accounting for more than 90% of the whole car. It adopts the industry-leading front and rear body integrated die-casting technology, and the torsional stiffness of the body reaches 39127N.m/deg. In the most rigorous 150-kilometer offset crash test, the door of Changan Qiyuan E07 can still be opened normally, demonstrating excellent safety.

Review:

In the current automotive market, there is a constant internal roll-up, and major new power car companies continue to open up market segments and deeply cultivate user requests in a single scenario. But in fact, different users have different needs, and the same user also has changing needs at different times and in different scenarios, and there are no products on the market that can meet such complex needs for the time being. Therefore, Changan broke the routine and dedicated itself to creating products with "full scene, full purpose and full function" with innovative concepts. Changan Qiyuan E07 came into being. Changan Qiyuan E07 is positioned as a panoramic intelligent variable SUV, locking the six major sectors that users are most concerned about: power, safety, control, comfort, three electricity, and reliability. It can be called a "hexagonal super warrior".

On August 20, its new flagship models Z9 and Z9GT officially announced the opening of pre-sale. The pre-sale price of the new car is: 33.98-41 9,800, and a total of five models are launched, all based on the latest Easy Tripartite Technology Platform. Among them, the Z9 is positioned as a medium and large luxury sedan, and the Z9GT is a medium and large four-door luxury GT sports car. Thanks to the Easy Tripartite Technology Platform, the Z9 and Z9GT are equipped with three-motor independent drive and rear wheel steering technology to help users solve driving problems in complex scenarios.

In terms of appearance, the Z9 and Z9GT use the same front face design. The entire front of the car adopts a visual focus-shifting design technique with sharp headlights, making the new car look low and sporty. In the body part, in order to highlight the "running smell", the Z9 and Z9GT both show a low posture; especially the Z9GT, whose body shape is like a cheetah ready to hunt, looks fast and powerful. In addition, in order to highlight the elegant sports temperament of the vehicle, the Z9GT also adopts classic sports car design elements such as electric suction doors, frameless doors and hidden door handles. In order to enhance the sporty atmosphere of the new car, the Z9GT not only has a roof spoiler, but also is equipped with a hidden electric lift rear wing. Under the narrow LED taillights, the entire rear of the car looks very visually recognizable. It is worth mentioning that in order to optimize the performance of the new car’s body wind resistance, the Z9GT is also equipped with an electronic external rearview mirror to optimize the air force design.

In the interior part, the cockpit of the Z9GT adopts a classic "T-shaped" layout, which not only retains the sporty driving atmosphere of a GT sports car, but also has the advanced sense of a luxury car.

In terms of configuration, the Z9GT is equipped with a full LCD instrument screen + floating central control large screen + co-pilot entertainment screen, a total of three large screens, to meet the different needs of the main driver and co-pilot occupants for the screen at the same time. In terms of details, in order to highlight the high-end positioning of the flagship model, the Z9GT is not only decorated with a large number of NAPPA leather and soft bag materials, but also equipped with electronic gear bars made of crystal materials. Under the background of 128-color interior ambient lights, the entire cabin atmosphere is full of comfort and luxury.

In other respects, the Z9GT is also equipped with: 50W front-row mobile phone wireless charging, front/rear cooling and heating incubator, streaming media electronic rearview mirror, panoramic sunroof with electric sunshade, rear control screen, passenger gravity seat; front/rear seat electric adjustment/heating/ventilation/massage and Divare sound system, etc., which directly fills the sense of value of the luxury flagship.

In terms of smart driving, both the Z9 and Z9GT are equipped with the Tengshi smart driving system, with L2-level intelligent driving capability and high-speed NOA piloting function. Equipped with smart driving hardware such as trinocular cameras, two lidar and multiple millimeter-wave radars, both the Z9 and Z9GT can achieve NOA piloting function in cities without maps nationwide by the end of this year.

In terms of size, the body measurements of the Z9GT are: 5180/1990/1480mm, wheelbase 3125mm, positioning medium and large luxury GT sports cars.

In terms of power, the Z9GT offers two power schemes, pure electric and plug-in hybrid, respectively, and the whole system is equipped with three motors. Among them, the pure electric version of the model is equipped with one motor on the front axle and two motors on the rear axle, with a comprehensive maximum power output of 230kW + 240kW + 240kW. With a lithium iron phosphate blade battery, the CLTC has a battery life of 630 kilometers. The plug-in hybrid version is equipped with a plug-in system composed of a 2.0T engine (152kW) + motor + battery pack. The comprehensive maximum power of the motor is 640kW. The comprehensive maximum battery life is 1100 kilometers. In addition, in order to give the Z9 and Z9GT the top driving experience as flagship models, the new car is also equipped with a cloud A dual-cavity air suspension.

Recently, Blue Electric E5 PLUS released official pictures, the new appearance and interior design show a full sense of high-end and quality, not only the appearance is moving, but also the leading "big five seats, enjoy seven seats" comfortable space, carrying the whole family yearning for a better life.

The appearance of the Blue Electric E5 PLUS adopts a minimalist futuristic design aesthetic, which is more in line with the requirements of young families for high-value appearance. The blue electric E5 PLUS picture released this time, the body color is aurora green, which is refreshing in the visual sense and enhances the advanced sense of the whole vehicle.

The Blue Electric E5 PLUS has two seat layouts with five seats and seven seats. The effective space in the car reaches 3162mm, and it has a high room rate of 66.4%, making it easier and more comfortable for the whole family to travel. The seven-seat model has more flexible space, and the maximum capacity after the second and third rows are laid down can reach 1694L, forming a comfortable sun bed room.

Blue Electric E5 PLUS has a row of legroom of 917mm, and the front soufflé seats are designed with 8 layers of comfortable lamination. The thickness of the backrest and seat cushion is significantly improved, providing better support. The riding experience is like sitting in the cloud, enjoying a comfortable experience.

The legroom of the second row of the five-seat model reaches 885mm, and the second row of seats can be adjusted backwards to 119 °. The higher per capita room area brings a more relaxed and comfortable ride experience. The blue electric E5 PLUS "big five seats" leapfrog space allows the whole family to travel "enjoy comfort".

Well-versed in the way family users travel, Blue Power E5 PLUS enjoys a large space with attractive appearance and variety, leading the upgrade of family travel quality. Blue Power E5 PLUS will start pre-sale at the end of September.