分类： sangna

Rolex’s market share exceeds 30%

1.24 million watches, 10.1 billion Swiss francs in revenue, Rolex handed over the best performance in history last year.

Morgan Stanley and LuxeConsult, a Swiss consulting firm, recently released an annual report on the watch industry, showing that Rolex, the king of watches, achieved a revenue of 10.1 billion Swiss francs last year, breaking through the 10 billion mark for the first time, accounting for slightly more than 30% of the retail market share. Cartier, owned by Richemont Group, and Omega, owned by Swatch Group, occupy the second and third places in the ranking with 3.1 billion Swiss francs and 2.6 billion Swiss francs respectively.

In this report, analysts said that Rolex’s sales "exceed the combined sales of Cartier, Omega, Audemars Piguet, Patek Philippe and Richard Mille".

At present, independent brands occupy a dominant position in the watch industry, while the share of listed groups is limited. According to Morgan Stanley’s data, affected by Rolex’s dominance, the market shares of Swatch, LVMH and Richemont all declined in different degrees in 2023, and currently account for 19.4%, 18.7% and 5.8% of the total retail sales respectively.

Luxury giants are also continuing to increase their watch business. In February last year, LVMH announced that it would restart the Swiss watch brand Daniel Roth to operate as an independent brand. At the beginning of this year, the group reorganized its watch and jewelry department and appointed Frederic Arnault, the fourth son of Bernard Arnault, the head of the group, as the department leader.

7 years after delisting, Belle Fashion went to Hong Kong for IPO.

Seven years after privatization and delisting, the largest fashion shoe company in China has returned to the capital market.

Recently, Belle Fashion Group officially submitted its listing application on the Hong Kong Stock Exchange. According to the prospectus, in the nine months ended November 30, 2023, Belle Fashion achieved revenue of 16.1 billion yuan, with a net profit margin of 12.8%, which was the highest level during the track record period.

Belle Fashion is the largest fashion footwear company in China at present, with 19 core brands, including women’s shoes, men’s shoes, children’s shoes, clothing and accessories, covering different orientations from mass to high-end and diverse styles. In addition to enriching the brand matrix, Belle Fashion is constantly expanding its sales channels. In the first three quarters of last year, the proportion of brand online channel revenue reached about 28%, while before privatization, this proportion was less than 7%.

It is worth noting that in March, 2022, Belle Fashion submitted the IPO declaration of Hong Kong stocks, but it ended in failure.

The history of Belle Fashion can be traced back to the 1970s, when Deng Yao, a famous shoe designer in Hong Kong, founded Belle International, whose main business includes Belle Fashion related business and sports shoes and clothing retail business. In 2007, Belle International landed on the Hong Kong Stock Exchange. In July 2017, the consortium including Gaochun Capital completed the privatization of Belle International.

After 7 years of precipitation, it is worth paying attention to what possibilities Belle Fashion will have in the future.

Hermes continues to expand its business in Asia

Asia is still the "backbone" of the luxury goods market.

Recently, Hermes is expanding its retail business in the Asian market, opening a new store in Tokyo, Japan, and renovating its old store in Kuala Lumpur, Malaysia. Up to now, Hermes has about 40 stores in Japan and 3 stores in Malaysia.

The new Tokyo store is still designed by RDAI, a French architectural design company, and is located in Mabaishan, which is a two-story independent store. Hermes store in The Gardens Mall, Kuala Lumpur, Malaysia, reopened after renovation and expansion ten years after its first opening.

In the background of the cold luxury goods industry, Hermes still recorded brilliant sales performance. Last year, the group’s comprehensive revenue reached 13.4 billion euros, an increase of 21% at a fixed exchange rate. The net profit reached 4.3 billion euros, up 28% year-on-year, faster than the three luxury goods groups, namely LVMH, Kaiyun and Lifeng. Among them, the growth rate in Asia reached 19%, while Japan maintained sustained and steady growth, with a year-on-year increase of 26%.

According to the latest luxury market research report jointly released by Bain Consulting and Italian luxury manufacturers’ industry association, the Asian market led the growth pace of luxury market in 2023. Hermes chose to continue to exert its strength in the Asian market, which is precisely because of the consumption vitality in the region.

Miu Miu’s growth rate is bright

In 2023, when the luxury goods industry was striving for stability, MiuMiu came out with a rare growth curve.

On March 7th, the Italian luxury goods group Prada released its financial year 2023 performance report. Thanks to the high market demand for Prada and Miu Miu, its net revenue increased by 13% year-on-year to 4.7 billion euros, and its retail sales increased by 17% year-on-year to 4.2 billion euros at a fixed exchange rate.

Among them, the biggest highlight comes from Miu Miu. According to the financial report, its sales revenue in 2023 increased by 58% year-on-year to 649 million euros. This increase is much higher than that of its Italian counterparts Brunello Cucinelli and Dzheniya Group, and that of Miu Miu is nearly twice as high.

Miu Miu’s explosion is inseparable from stylized marketing — — The youthful and lively design attracts the attention of young consumers, and it is also a common way for Miu Miu to show his youthful attitude to choose artists who have just started their careers but have distinctive personal styles to promote their products.

However, the other side of stylization is that it is easily influenced by trends. This makes it difficult for Miu Miu to show its own brand characteristics through explosions and star products. In order to cope with this problem, it recently launched a series of perfumes in cooperation with L ‘Oré al Group, trying to find new growth points in the track of olfactory economy.

French luxury brands will reduce China stores.

Mid-end luxury brands are facing operational difficulties and have to reduce the number of stores.

SMCP Group, the parent company of French brands Sandro, Maje and Claudie Pierlot, recently released its performance report for 2023. The sales increased slightly by 4% to 1.231 billion euros at a fixed exchange rate, and the net profit dropped from 51 million euros in the previous year to 11 million euros.

SMCP said in its financial report that the performance of China market was lower than expected. In the newly disclosed transformation plan, it plans to reduce the sales network in China market by about 15%.

In 2016, China clothing company Shandong Ruyi acquired SMCP. Compared with Coach and Michael Kors, which started earlier and had higher market share, SMCP’s luxury brands entered the China market late and lacked the first Mover advantage. In addition, Shandong Ruyi was caught in a debt crisis and could not promote large-scale brand expansion. SMCP broke up with Shandong Ruyi in 2022.

When the economic environment is full of uncertainty, the middle class, consumption power and demand targeted by luxury brands also decline accordingly. To make matters worse, the main categories of Sandro and Maje are popular clothes that lack value preservation and recognition, and they are the first to be "abandoned".

(Image from various brands of Weibo)

From March 15th to March 17th, "Beautiful Compassion Paradise" will arrive at JD.COM MALL for a three-day limited exhibition tour. The tour takes users close to the beautiful new scientific and technological products with creative forms such as spring amusement, fun entertainment, punching in stamps and locking fresh and delicious food.

Midea adheres to the brand concept of "linking the true feelings between brands and users" and conveying "putting people’s feelings before technology", and always puts users’ needs first. The exhibition tour of "Beautiful Compassion Paradise" will create an immersive "human-feeling technology" new home for the public, and give consumers the emotional added value of a better life and new fashion, so as to strengthen the brand.

The "Beautiful Compassion Paradise" tour will embrace users with beautiful shapes, easy-to-use functions and fun interaction, so that they will glow with new vitality. This activity cooperated with Manchester City Club to create a super-large proportion of Manchester City stars, and Harland, De Braune and Forden "appeared" in the exhibition. Eight interesting themes were set up on the spot, limiting good things and delicious food, adding blue pie and limiting empathy concerts.

Feeling and green are the development direction of the smart home industry in the future. As the world’s leading household appliance brand, "Beautiful Compassion Paradise" brings a series of intelligent technology products with high temperature, and as a companion of the public emotional relationship, it satisfies people’s deeper feelings and needs, and constantly rejuvenates and grows in the expression of "Feel you in your way, we feel the same way with you".

Since beginning of spring this year, continuous rainfall and low temperature have had adverse effects on crop growth and spring ploughing. In order to reduce the impact of meteorological disasters, do a good job in spring ploughing agricultural production, and lay the foundation for achieving agricultural efficiency, increasing farmers’ income and rural revitalization. Recently, Huzhou Association for Science and Technology of Zhejiang Province organized a volunteer service team of spring ploughing science and technology composed of agricultural science and technology personnel to go deep into fields, orchards and tea gardens to carry out technical guidance and training for spring planting, spring sowing and spring ploughing.

The first is pairing assistance to help low-income villages increase their income.Huzhou City and County Association for Science and Technology in Zhejiang Province went to Liujing Village, Hongxing Bridge, a poverty-stricken village, to deploy and arrange the work of spring ploughing and spring preparation and poverty alleviation, actively mobilize the enthusiasm of poor households, large breeders, family farms, agricultural technology associations and various agricultural operators in the village to carry out spring agricultural production according to local conditions and time, and at the same time, send more scientific and technological volunteers to the families lacking labor in the village to carry out film laying, transportation, transplanting and watering, so as to ensure the strong and orderly development of spring ploughing production.

The second is to visit and investigate, and ask for the pulse to solve the problem.Tea, as the main agricultural product of Changxing, is in the critical period of budding, which determines whether tea can be mass-produced. The low temperature and rainy days have had an impact on new buds. The Changxing County Association for Science and Technology of Huzhou City organized agricultural technicians of the county tea association to visit the main producing areas of white tea and purple bamboo shoot tea such as Shuikou Township and heping town to understand the impact of low temperature freezing on tea, and guide tea farmers to lay straw on the roots of tea, remove new buds that have been damaged by freezing, and increase water and fertilizer management to ensure tea production. In addition to tea, more than 30,000 bees in the county also suffered from low temperature and freezing injury, and the eggs laid by bees could not hatch normally, which seriously affected the spring reproduction and also affected the later honey collection. Changxing County Association for Science and Technology immediately organized the county bee industry association and beekeeping experts to visit the big beekeepers in the county one after another, to teach the experience of bee conservation, strengthen feeding management, increase the feeding temperature and honey concentration, and help improve the hatching rate of bee reproduction.

The third is training and guidance, popularizing practical technology.Huzhou Association for Science and Technology of Zhejiang Province organized technical training courses on agricultural plant protection drone operation, bayberry pest control and tea industry rural practical talents around agricultural planting and breeding, disaster prevention and mitigation, meteorological knowledge, policy interpretation, energy saving and emission reduction, etc., trained more than 500 tea farmers and fruit farmers, distributed more than 2,000 popular science materials such as "Popular Science in 24 solar terms" and "Series of Agriculture with Zhejiang Characteristics in the New Century", popularized practical technology to farmers, and promoted spring through "popular science service".

The relevant person in charge of Huzhou Association for Science and Technology in Zhejiang Province said that it is an important measure for the Association for Science and Technology to help rural revitalization by letting agricultural technicians listen to people’s voices, observe people’s feelings, know people’s opinions and solve people’s worries. Huzhou Association for Science and Technology will continue to give full play to the power of voluntary service of science and technology, build bridges between experts and farmers, promote high-quality science and technology popularization resources to go deep into rural areas and serve farmers, and contribute to rural revitalization and common prosperity. (Huzhou Association for Science and Technology,Changxing County Association for Science and Technology)

Contributed by Zhejiang Association for Science and Technology

Editor in charge: Zou Bingyang

Topic: An earthquake of magnitude 7.8 occurred in Wenchuan County, Sichuan Province.

　　China news agency, Beijing, May 13th According to the news from China’s military, as of 6: 30 on the 13th, the PLA and the Armed Police Force have invested 16,760 people in earthquake relief. Military regions around the country plan to transport troops to the disaster area by 20 military planes, and at the same time, make officers and men reach the earthquake area as soon as possible by means of railways, motorized maneuvers and hiking. By 8: 00 on the 13th, more than 100 officers and men of the Aba detachment of the Armed Police had arrived in Wenchuan County on foot.

　　More than 34,000 people from Jinan, Chengdu Military Region and Air Force are marching into the disaster area. Among them, 2,824 people from a group army of Chengdu Military Region in Yunnan have set off by railway at 3: 00 on 13th, and a division and two brigades of jinan military area command are organizing railway transportation. At present, the first echelon has been loaded, and it is planned to set off at 8: 20. An airborne army stationed in Hubei dispatched 6,420 people. At present, the landing field has been prepared, and the first flight has taken off at 6: 20. On 13th, the Air Force plans to use 20 military transport planes, Il-76 and Yun-8, to fly troops to Chengdu Shuangliu Airport and Mianyang Airport at full capacity.

　　A national earthquake emergency rescue team of 227 people, composed of military personnel, medical staff of the Armed Police General Hospital and earthquake rescue experts, arrived in Dujiangyan at 0: 50 on the 13th, carrying 12 search and rescue dogs, two command vehicles and some equipment and medicines, and launched rescue operations in Dujiangyan Chinese Medicine Hospital and Juyuan Town Middle School, the two most severely affected places.

　　Because the road to Wenchuan has been interrupted and cannot be reached by mechanized and motorized transportation, the troops organized a hike overnight. At present, the deputy chief of staff of an artillery regiment of a group army in Chengdu Military Region has led a 20-member reconnaissance detachment to Wenchuan on foot and is learning about the disaster.

Instant report: The earthquake in Wenchuan County, Sichuan Province has caused 9,219 deaths. Hu Jintao presided over the Politburo meeting to deploy disaster relief work. Wen Jiabao goes to Deyang Basic situation of Wenchuan county [Emergency] After repeated verification, the Wenchuan County earthquake in Sichuan was 7.8.Photos: Luoyang was affected by the earthquake According to the National Seismological Network, an earthquake of magnitude 7.8 occurred in Wenchuan, Sichuan. Photos: Beijing was affected by the earthquake and citizens ran down high-rise buildings. The earthquake in Kunming is strong, and it is obvious that there is an earthquake. Photo: Shijiazhuang area affected by earthquake. [Emergency] An earthquake of magnitude 3.9 occurred in Tongzhou District, Beijing. An earthquake was clearly felt in Beijing today. The earthquake in Kunming is strong, and it is obvious that there is an earthquake. At around 14: 35, an earthquake was clearly felt in Beijing. 　 　 Self-help manual: Where does the earthquake do the most damage to the human body? Self-help and mutual rescue are very important. Don’t jump off a building. [Video] Earthquake Tips-How to save yourself when an earthquake happens	Office supplies knocked down in the technical room of Xinhua News Agency Sichuan Branch
	On May 12, 2008, Luoyang citizens were running out of houses and construction sites to avoid the earthquake. (Source: CFP)
	At about 14: 38 pm on May 12, 2008, there was a strong earthquake in Shijiazhuang, Hebei Province, and people who were working evacuated from the office building. (Author: Zhang Runmin) (Source: CFP)
	On May 12, 2008, Beijing was affected by the earthquake, and the downstairs of Dacheng Building of Xinhuanet was full of evacuated citizens. (Author: Guo Xiaotian) (Source: CFP)

Editor: Wang Xu

Original title: 10 classic online novels are recommended!

Here are 10 classic must-see online novels recommended:

Fierce Knife Walking in the Snow: one of the representative works of the princes in the bonfire drama, tells the story of a noble family who went through hardships and eventually became a generation of Beiliang King.

Breaking the Sky: Li Hu’s fantasy novel, a costume, tells the story that Xiao Yan, a talented boy, suddenly became a cripple after creating a family record of unprecedented cultivation, and various blows followed. Just when he was about to despair, a wisp of soul emerged from the ring in his hand, and a brand-new door opened in front of him. After hard training, he finally achieved a brilliant story.

Immortality: one of Chen Dong’s representative works, tells the story of an immortal world, in which the protagonist constantly explores the mystery of immortality.

Douluo Continent: one of Tang Jiasan’s representative works, tells the story of a world full of magic and quarrelling, in which the protagonist grows up and challenges the powerful enemy.

Tomb of the gods: another masterpiece of Chen Dong, it tells a story of a world full of myths and legends, and the protagonist keeps digging up the mystery of his life experience.

"Panlong": One of my masterpieces of eating tomatoes, it tells a world full of magic and quarrelling. Lin Lei, the protagonist, finally becomes a legendary story through continuous cultivation and challenging the powerful enemy.

Qin Di: one of the representative works of Tang Jiasan Shao, tells the story of a world full of music and magic. Ye Yinzhu, the protagonist, finally becomes a generation of Qin Di by constantly learning and challenging his powerful enemies.

Biography of Immortal Cultivation by Ordinary People: A novel about the cultivation of truth created by forgetting words tells the story of an ordinary person who finally becomes a generation of immortal emperors through continuous cultivation and challenging his powerful enemies.

"Full-time Master": One of the representative works of Butterfly Blue, tells the story of a professional gamer’s re-emergence after a career downturn.

Step by step gives birth to lotus: one of Yueguan’s representative works, it tells the story of a modern man who traveled to ancient times and experienced ups and downs in officialdom.

The above are only 10 classic must-see online novels recommended. Everyone has different preferences and can choose to read according to their own interests.

Editor in charge:

If you want to choose one of the most popular sports in the United States, many China audiences may choose basketball because of the great influence of the NBA in China, but the most accurate answer is "American football". Among the top 100 TV programs in the United States in 2023, 93 were Major League Football (NFL) events. With its powerful influence, rugby matches can help brands reach millions of consumers at one time, thus becoming a "battleground" for brands to enhance their popularity.

As a "born global" brand in China, Anke Innovation also saw the unique marketing value of rugby matches and made an innovative and bold attempt. On December 7, 2023, US Eastern Time, Anke Innovation launched an interactive creative short film specially made for Anker Nano series chargers on Thursday Night Football, TNF) broadcast by Amazon Prime Video, so as to accurately reach younger, more energetic and more enthusiastic target consumers and let them experience the innovation and breakthrough of Anker Nano series in charging speed and use experience.

This launch made Anke the first China brand to launch a streaming TV advertisement on Thursday Rugby Night, which was broadcast by Prime Video alone, which not only effectively enhanced the brand’s overseas popularity, but also shortened the distance from "content" to "business" through a new form of interactive video advertisement. During the period of watching the advertisement, consumers can go directly to the flagship store of Amazon brand for purchase through the QR code in the advertisement, thus realizing a one-stop shopping experience from watching sports events to placing an order for purchase. At the same time, compared with the cable TV era, the rise of streaming media TV has also provided innovative functions such as effect measurement and user interaction for the advertising of sports events, and has become one of the new ways for advertisers to build brands and improve marketing effectiveness. According to the analysis of Amazon Marketing Cloud, this TNF marketing campaign has brought nearly 50% incremental consumers to Anke Innovation. According to Amazon data, the sales of Anker Nano series related products increased by 20% after 8 days of TNF advertising.

Encore innovative TNF video advertisement screenshot

The brand is broken, why is it "Thursday Football Night"?

After years of development, Anke Innovation has become a brand with global popularity, with its products selling well in 146 countries and regions and over 100 million users worldwide. In order to seek a breakthrough in global brand building, sports marketing with great influence has become an ideal choice for Anke’s innovation. Across the ocean, one-third of Americans (107.4 million people) will watch live sports events in 2025, an increase of 71% over 2021. In many sports events, football is an important way to seize the minds of American consumers, and Thursday Rugby Night (TNF) broadcast by Amazon Prime Video alone is loved by many American audiences. The data shows that TNF got off to a good start in the first season of Amazon Prime Video. The average audience of the game between Los Angeles Lightning and Kansas City Chiefs reached 13 million, setting a new record for the audience of Major League Football (NFL) games at that time. In the 2023 season, the average number of TNF viewers per game reached 11.86 million, a year-on-year increase of 24%. At the same time, the median age of the audience watching TNF on Prime Video is nearly 7 years younger than those watching Major League Football (NFL) on online TV, with higher family income, more devotion to the game and longer watching time. This provides an excellent marketing opportunity for advertisers who are committed to building brand awareness and brand influence among young and high-income people.

According to Anke’s innovation, there are three main reasons for choosing Thursday Football Night (TNF). The first is the huge potential audience base, and the audience are all Prime members with strong consumption power, which helps Anke to innovate and enhance brand awareness; Secondly, the characteristics of audience segmentation are obvious, which helps Anke to innovate and attract young consumers interested in scientific and technological products; Thirdly, TNF itself has a good brand image. By cooperating with well-known sports programs like TNF, it will help Anke Innovation to convey a brand image full of vitality and innovative spirit to users.

After careful evaluation and measurement in the early stage, Anke Innovation put the time of TNF advertising on the game on the evening of December 7, Eastern Time. That night, the Patriots of New England and the Steelers of Pittsburgh had a wonderful and exciting night match. The Patriots led by a score of 21:3, but then the Steelers rose to catch up by 15 points, but they finally regretted losing. This suspenseful game attracted the attention of many fans. During the competition, Anke innovatively used a short advertisement with a sense of science and technology to reach and interact with the fans. In the short film, Anker Nano series charger has become the protagonist. From taking the subway to the office scene, this "fastest charger series created by Anker Innovation for iPhone with USB-C interface" has been deeply implanted in the hearts of many overseas consumers.

At the same time, Anke Innovation and Amazon Advertising have jointly given this creative short film a new interactive form — — By scanning the QR code in the lower left corner of the advertisement, consumers can use smart devices such as mobile phones and tablets in their hands to go directly to the customized landing page created by Anker Innovation in the flagship store of Amazon brand, and get a one-stop understanding of various innovative products of Anker Nano series, and complete a series of operations such as "adding a shopping cart" and "buying now" with just a few clicks, and get a one-stop quality experience from watching to shopping.

By scanning the QR code, consumers can go directly to Anke Innovation Amazon brand flagship store.

Innovation first, building a streaming media era“Marketing closed loop"

With the evolution of digital marketing technology, the form of live streaming TV broadcast has brought new delivery forms and monitoring means to sports events, so that the measurement of marketing value can be rationally analyzed and judged with more comprehensive and detailed data, providing reference for the next marketing activities.

Thursday Rugby Night (TNF) provides advertisers with an innovative audience-based creative delivery scheme. Brands can display differentiated creative advertisements to different segments of the audience according to the dimensions of geography, crowd characteristics and behavioral signals, so as to enhance the relevance of advertisements. Relevant data show that the interactive rate of brand search of TNF advertisers who adopt audience-based creative delivery scheme is 116% higher than that of advertisers who put on linear TV, and at the same time, they also get relatively higher browsing rate and purchase rate of product details pages.

At the same time, Amazon’s all-round measurement solution for advertising gives the brand a more comprehensive and effective insight into the advertising effect and influence. Anke Innovation uses the first-hand insight data of Amazon’s marketing cloud to analyze the key dimensions such as the search volume, the number of visitors to the station, the purchase analysis of the 14-day attribution window and the purchase ratio of new customers, and understand how sports marketing can improve the transformation and sales of products.

With the great influence of TNF advertising and a series of innovative solutions of Amazon advertising, Anke Innovation has greatly improved brand awareness and sales conversion rate. Amazon marketing cloud analysis shows that consumers who have seen Anke’s innovative TNF advertisements and DSP advertisements at the same time have increased the brand search rate and purchase rate of Anke’s innovative brands by 17% and 42% respectively compared with consumers who have only seen their DSP advertisements. In addition, TNF advertising also brings stronger brand effect. In this marketing activity, the purchase rate of consumers who have seen its TNF advertising first and then its search advertising and DSP advertising is 1.32 times that of consumers who have only seen its search advertising and DSP advertising.

During the whole marketing period, Amazon advertising team provided comprehensive support for Anke Innovation from consumer insight to measurement and evaluation. For example, in terms of strategy formulation, Amazon advertising provides in-depth crowd insight reports and effect estimates to help formulate effective marketing strategies and create interactive advertising materials. After the broadcast, Amazon Advertising provided an advertising effect monitoring and evaluation report covering the entire shopping journey of the target audience. At the same time, the advertisement viewing crowd package created according to the actual reach can also help Anke innovate "audience re-marketing", continue to talk with the audience who have watched TNF advertisements in other marketing channels, establish more effective connections, and create a complete sales closed loop.

Go hand in hand to create a new era of China brand going out to sea.

Today, video marketing is becoming a new trend of change. More creative video advertisements are more likely to attract consumers’ attention and promote the transformation of sales. In order to enhance the brand’s creative marketing ability, Amazon Advertising provides a one-stop video advertising solution, including video advertising in Amazon Mall, streaming TV advertising on channels such as Freevee and Twitch, and online video advertising on third-party websites. In 2024, Prime Video’s programs and movies will also contain limited advertisements. In the United States alone, Prime Video advertisements are expected to reach 115 million viewers every month, which provides a new solution for advertisers to shape global brands. In addition to Thursday Night of Rugby (TNF), Prime Video also includes live broadcasts of different kinds of heavyweight sports events from different countries and regions, including American professional women’s basketball league, European Champions League, French Open and Japanese world baseball classic, which provides diversified opportunities for brands to use sports events for marketing.

In the future, Amazon Advertising will continue to support more China enterprises going abroad, enhance the global popularity and goodwill of China brand with more insightful, creative and effective marketing campaigns, and promote China enterprises to build global brands.

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