分类： sangna

　　Blue Army Brigadier Man Guangzhi

　　Dan Jixiang, head of the Forbidden City

　　Wu Yishu, a talented woman with flying flowers.

　　… …

　　the year 2017

　　There are some "online celebrity" worthy of our praise.

　　↓

　　"Hello, everyone, I am Man Guangzhi who everyone wants to capture alive."

　　Accompanied by Zhu Ri and the military parade, a figure who was previously rumored only in the circle of military fans was quickly known to the public. He was the brigade commander of the First Blue Army of the Chinese Army — —Man Guangzhi.

　　A man who makes all the major war zones and units of the People’s Liberation Army want to "capture alive".

　　Since Man Guangzhi was transferred to the Blue Army Brigadier in 2015, this unit, known as the "coyote", has often defeated the Red Army with overwhelming advantages. In the Zhu Rihe exercise in 2015, Man Guangzhi led the Blue Army to set a record of 10 battles and 10 victories. From 2014 to 2017, the Blue Army achieved 32 wins and 1 loss.

　　Hate to tooth itch, the red army played the slogan of "stepping over Zhu Rihe and taking Man Guangzhi alive".

　　Is it possible to "capture" Man Guangzhi alive?

　　Man Guangzhi said, "At present, this possibility is not available. It is difficult for the Red Army to put forward the slogan of taking me alive, and it is not so easy to take me alive. Of course, there is such a possibility in the future, and I hope there is such a possibility. "

　　Dan Jixiang: A Dean of online celebrity who can tell jokes.

　　近两年日渐走红的故宫式表情包，让大家逐渐认识到，故宫卖萌“蛮拼的”。

　　不止这些文创产品收获了大众的芳心，故宫“掌门人”单霁翔今年也在网上火了一把，被网友戏称为“被故宫耽误的相声演员”。

　　前两年，德国总理默克尔来华时，单院长送了她一个册页，里面有一些绘画的花鸟，默克尔总理喜欢得不得了，让院长一页一页给她讲。

　　然而，单院长并不认识……别看馆长一本正经的，私下也非常“八卦”，而且还八卦到外宾那里去了。

　　法国前总统奥朗德和前女友来华时，参观故宫博物院。单院长觉得他俩前一晚肯定吵架了，多亏自己送了他女朋友一条披肩，她才开心点。

　　如今，单院长在网上绝对算一个“网红”，有人说他是故宫博物院的掌门人，他说自己其实只是看门人，“我的职责就是把故宫看守好”。

　　“中国核潜艇之父” 人间蒸发30年

　　11月17日，习近平总书记在与全国精神文明建设表彰大会代表合影时，主动请两位老模范到前排坐在自己身旁。

　　“来，挤挤就行了，就这样”

　　“挪椅子，扶老人，坐身边”，总书记一连串暖心举动，刷屏朋友圈，感动了全国人民，也让大家记住了黄旭华这个名字。

　　91-year-old Huang Xuhua, known as "the father of nuclear submarines in China", is the chief designer of the first generation of nuclear submarines in China, an academician of China Academy of Engineering and honorary director of 719 Research Institute of China Shipbuilding Industry Corporation.

　　Huang Xuhua lived incognito for 30 years for the cause of nuclear submarines in the motherland. He has not returned to his hometown in Chaoshan, Guangdong for 40 years, and even his parents don’t know what he is doing. Huang Xuhua said: "Before I was transferred to Beijing, the leader only told me to go to Beijing for business, and I didn’t bring my luggage. My family asked me what unit I was in Beijing, but I never answered. When my father died, he only knew that his son was in Beijing and only knew his son’s mailbox number. "

　　In 1987, Shanghai Wenhui Monthly published the reportage "A Life Without a Name", which described the life experience of the chief designer of China nuclear submarine and mentioned "Chief Designer Huang". Huang Xuhua’s 30-year secret life was gradually revealed to the world.

　　"There is no waste in this life. Life belongs to nuclear submarines and the motherland, no regrets!"

　　"the most distinguished passenger in the second class of high-speed rail"

　　On the second-class seat of the high-speed rail, the white-haired old man was correcting something with pen and paper. Wear old shoes barefoot and look focused.

　　Even an ordinary person, it is not easy to do this, but the identity of this seemingly ugly old man is not simple. The first batch of academicians of China Academy of Engineering — —Liu Xianlin.

　　Liu Xianlin, 78 years old, is an active advocate of localization of surveying and mapping instruments, honorary president of China Academy of Surveying and Mapping, and has won the first prize of national scientific and technological progress twice.

　　Academician Liu’s image of assiduous study, frugality and simplicity is respectable. Netizens called him "the most distinguished passenger in the second class of high-speed rail". When he noticed the old shoes on Liu Lao’s feet, netizens shouted "Look at his feet, I am moved to cry."

　　Under the onlookers of netizens, many media wanted to report on Academician Liu Xianlin, but he refused, on the grounds that "the state has given him enough awards and honors, and now he wants to focus on research".

　　Wu Yishu, a talented woman in the Chinese Poetry Conference

　　On February 7, 2017, 16-year-old girl Wu Yishu won the championship in the Chinese Poetry Conference, and with her strong strength and talented temperament, she left a deep impression on the audience and became an instant hit.

　　"This beautiful girl after 00 has satisfied all people’s fantasies about ancient talented women." He is 1.8 meters tall, with long hair hanging down, eyebrows and phoenix eyes, dressed in a Chinese costume, but he is "aggressive" when he talks.

　　These characteristics make Wu Yishu quickly circle countless powders.

　　In fact, in the program, Wu Yishu often looks surprised and can’t believe his answer is so good. He will also find another way when the players are speechless and don’t know how to answer. People like her, not only her ability to recite ancient poems and comprehend them, but also her personality.

　　Besides poetry, Wu Yishu has a broader life. Wu Yishu is interested in chemistry, and she is a representative of chemistry class at school. According to other contestants, Wu Yishu’s future ideal is to do scientific research.

32 million people watched together.Tik Tok’s first live movie

, and other masters gathered at the Tik Tok Cloud premiere.

Appear in the live broadcast room and have a cross-border conversation with Tik Tok Talent.

Tik Tok account plays 4.3 billion … …

Special feature of 1905 film network Looking back at 2021, all the famous scenes of these film circles were staged in Tik Tok.On January 23rd, Tik Tok and China Film Report released the annual event inventory video of "The Flash Moment of Tik Tok Film 2021" to relive the flash moment when Tik Tok met the film in the past year.

According to the data released by the National Film Bureau on January 1st, 2022, the total box office of China’s films reached 47.258 billion yuan and the total number of screens reached 82,248 in 2021. The total box office and the total number of screens continued to rank first in the world, and the film industry in China recovered rapidly and continued to develop well.

Among the new films released throughout the year, 304 films were chosen to be promoted in Tik Tok. Tik Tok was among the producers of 19 films. Tik Tok platform has increasingly become an important position that can’t be ignored in film publicity.

In the past year, how did Tik Tok integrate resources to help the film announcement in multiple dimensions? In the continuous iteration and upgrade of the short video platform announcement mode, what experience can be used for reference by the industry?

Full coverage of the schedule

Refined operation helps film announcement.

Looking at all the major schedules in 2021, from Spring Festival, May Day and Summer Holiday to National Day and New Year’s Eve, whether it is a commercial blockbuster or a low-budget film, Tik Tok platform has become a "battleground" for film announcement. The films with the leading box office are also in the top position in Tik Tok, and Tik Tok, as a content platform, has a stronger potential energy output in film promotion.

At the beginning of the year, the "strongest Spring Festival file in history" created a number of records such as 7.8 billion box office, 160 million person-times and 2.585 million times, which boosted industry confidence. Detective Chinatown 3, Hi, Mom and other blockbusters with the highest volume performed equally well in Tik Tok.

Hi, Mom touched the audience with tears in her laughter and simple and sincere mother-daughter affection, and made 5.413 billion box office, ranking second in the year. The film also focuses on the theme of "family" in short video promotion, and directly pokes users’ tears with strong empathy topics.

# Hello Li Huanying is crying, # Crying, # Hello Li Huanying is crying and laughing, # Hello Li Huanying MV is crying, and other topics are on the hot list in Tik Tok. The official account of the movie @ Hello Movie The total number of videos played in Li Huanying exceeded 4.3 billion, and the total number of likes exceeded 99 million. In 2021, Tik Tok users left the most tears for Hi, Mom.

The May 1st champion highlighted the highlight of "Zhang Yimou’s first spy war work". Zhang Yimou was a guest in the live broadcast room, and talked with Tik Tok experts such as @ Buyi Detective, @ Crow Movie, @ Zhang Zhanling and @ Waiguoren Research Association. The cross-border collision between the famous director and the users in Tik Tok, and the popularity and viewpoint of Qi Fei have achieved the communication effect of breaking the wall and the circle.

The Battle at Lake Changjin, My Father and I, two blockbusters in the National Day archives, also made efforts to publicize on the platform of Tik Tok to complete the "ultimate leap" at the box office. Box office champion of the year — — The official account of The Battle at Lake Changjin Tik Tok has 2.78 million fans, making it the movie official number with the most fans. Jason Wu, Jackson Yee and other masters attended the "Tik Tok Cloud Premiere of Changjin Lake", which attracted more than 6 million users to participate in the interaction, and a total of 10 hot topics were listed.

The four directors of Me and My Father jointly broadcast live in Tik Tok, attracting more than 15.6 million people to watch. The "Me and My Father’s Cavalry Corps" starring in the "Riding the Wind" unit has nearly 10 million praises and has become the hottest video of the year.

Not only commercial blockbusters, genre films can also reach the target audience accurately through short video communication strategies with outstanding highlights and tailor-made.

The youth romantic film "Summer Future" highlights the "sense of youth" in the propaganda, and combines the topic fermentation with special time nodes such as graduation season and Tanabata to arouse netizens’ empathy and enhance users’ desire to see the index and pre-sale conversion.　

# Leo Airborne Graduation Ceremony # Summer future is too real # Leo Zifeng Zhang school uniform photo hot spots have been listed for 32 times, with a cumulative broadcast volume of 797 million, and the maximum growth in a single day is 92,000.

Action crime movies accurately found the male audience who loved action movies. The cumulative broadcast volume of # Anger Serious Cases reached 2.9 billion, and hot topics were listed for 18 times. Topics such as "Missing the Stars" even set off a platform-wide emotional killing. In the end, the film won 1.329 billion box office and won the box office championship in Hong Kong.

In the past Lunar New Year movies, suspense crime movies, comedies, romantic movies "Love by Year" were also aimed at the target crowd and sinking the market in Tik Tok. Through the publicity before the screening, continuous exposure after the screening, the long tail effect was released, which prompted more audiences to enter the theater and realized the overall volume and box office growth of the film.

Innovative and characteristic gameplay

Explore more possibilities of connecting with movies.

From the first admission in 2017, through several years’ practice, Tik Tok’s film announcement mode has been constantly iterative and upgraded. By means of enriching marketing methods, expanding marketing scenarios and creating effective marketing tools, Tik Tok is exploring a new model of "internet plus Movies" while exerting the power of the platform to help the accurate distribution of materials, driving the growth of movies’ desire to see the index and the transformation of ticket purchase.

Hi, Mom’s first cloud road show was broadcast live, and Jia Ling and 11 Tik Tok talents "returned to the 1980s". During the live broadcast, the official shook up nearly 100 thousand powder, creating a new form of live broadcast of movies.

　

The road show "Crowd of People" is the first live broadcast of the movie starring Andy Lau in Tik Tok, attracting 32 million people to watch it, with the cumulative praise exceeding 35 million. On average, users in Tik Tok send out 9,700 likes every second, and the value of watching the movie in the cat’s eye increased by 7,136 minutes, breaking the growth record of watching it in a single minute.

Customized gameplay based on the characteristics of the film is also constantly upgrading. More than 4 million people have the same model of the movie Hi, Mom through the special effects of stickers, which set off an upsurge of role interaction and achieved fission communication.

"Love by Year" invited eight couples from Tik Tok to create and sing the promotion song "Love by Year" with the film’s main creator, and filmed a fireworks blockbuster "Love by Year", which made netizens shout: "It’s too high to knock couples cp in Tik Tok!"

In the process of Detective Chinatown 3’s publicity, Tik Tok’s talent @ mesnier and @ Buyi Detective jointly created and filmed the "Looking for Q" series of Tang Tanchun Theater, which was played more than 200 million times, completing the exploration of the propaganda mode of Tik Tok-derived short plays in the first generation of films.

As the first major film produced in Tik Tok, The Summer Future opens up the ways of star live broadcast, customized stickers, and ticket grabbing, thus realizing the efficient release of communication potential.

As a platform for young people to gather, Tik Tok is cleverly embedded in the movie plot. The role account of Zheng Yuxing, the leading actor played by Leo, appeared many times, creating a new case of pioneering film implantation. The movie role number @DJXYZ attracted 20.39 million people to watch on the day of its arrival, and users actively discussed "Is this the trumpet of Leo?".

　

In addition, since the Spring Festival in 2021, Tik Tok has started to launch special film activities with "activity-driven schedule", and successively created special topics such as "May Day Movie Watching Plan", "Tik Tok Summer Movie Watching Guide" and "National Day File in Tik Tok", and constantly explored the fancy gameplay of "short video+movie announcement" to make the film content better connected and interacted with netizens through gameplay.

One of the advantages of these topics is to use the form of online aggregation pages to guide users to win ticket purchase discounts by marking "I want to see" and playing trailers, and finally complete the purchase. Through the activity, the cat’s eye index of "Summer Future" increased by 411,500, accounting for 44% of the total. On the Cliff, the index of cat’s eye wants to watch has increased by 40,800, accounting for 29% of the total number of people who want to watch.

The thematic form has effectively opened up a number of publicity links such as material exposure, exponential growth of want-to-see, and ticket purchase conversion. On the one hand, film and television materials are released in a centralized way, resulting in a high-frequency and lasting sound burst. On the other hand, the conversion path from content to purchase is clearer, which directly converts Tik Tok users into the number of people who want to see movies and drives the release of potential energy for film publicity.

According to the 48th Statistical Report on the Development of Internet in China issued by China Internet Network Information Center (CNNIC), as of June 2021, the number of Internet users in China reached 1.011 billion, including 888 million short video users.

According to official data, there are more than 600 million daily users in Tik Tok, and the proportion of users under the age of 35 is over 90%, which is highly coincident with the mainstream movie consumers. This also makes Tik Tok full of imagination in excavating and attracting the incremental consumers of movies. While using huge traffic and channel advantages to promote the film, Tik Tok’s creators also influence and shape the film industry to some extent.

With the approach of the Spring Festival, Jackson Yee’s role number @ Haojing mobile phone repair has settled in Tik Tok and completed the "punch-in". The first content was praised as high as 252.2w, attracting 155.7w fans’ attention. Chinese New Year blockbusters, such as,,,,, and so on, have also been publicized in different forms in Tik Tok to stimulate public expectations.

In 2022, the story of Tik Tok and the film is to be continued.

　　Xinhua News Agency, Guangzhou, April 27th Question: Frequent accidents, can new energy vehicles be safely driven?

　　Xinhua news agency reporter

　　From the "roof protection" in Shanghai to the post-accident burning in Guangzhou and other places, recent cases of brake failure and spontaneous combustion have pushed new energy vehicles to the forefront. On the one hand, various capitals have rushed into the new energy automobile industry, and on the other hand, frequent accidents have caused public concern. How to treat safety accidents in the process of rapid development? Where is the key to battery safety? Can new energy vehicles be driven with peace of mind? Xinhua News Agency conducted an investigation.

　　Frequent accidents "step on the brakes" for the development of new energy vehicles

　　Recently, the rapid development of new energy vehicles has caused frequent accidents, including fire and combustion after the accident, spontaneous combustion caused by batteries, and brake failure.

　　On April 17, a Tesla in Zengcheng, Guangzhou, caught fire and burned, and one passenger died. The cause of the accident is still under investigation. On the same day, a Tesla car in Houston, USA, had an accident and caught fire and was burned.

　　On April 14th, a Xpeng Motors in Tianhe District of Guangzhou City spontaneously ignited while charging. The company said that the cause of the accident was under investigation.

　　The reason for the "brake failure" that caused the focus of public opinion is still unclear. After the "roof rights protection" incident at the Shanghai Auto Show, Tesla was exposed to many cases of brake failure in Hainan and other places. As an iconic enterprise of new energy vehicles, Tesla is facing a crisis of trust.

　　As a new thing, it is a fact that technology is immature. In fact, in order to gain the trust of consumers, new energy automobile enterprises need to pay more responsibility, and even need to be tested under a magnifying glass. However, some enterprises’ lack of honest behavior and inadequate services have aggravated public doubts.

　　At the end of last year, LI, who was deeply trapped in the "broken axle door", had to publish a letter of apology and announce the recall of the faulty car after trying to cover up the quality defect of the ball pin of the lower arm of the front suspension of his car with "hardware optimization and upgrade".

　　Tesla once aroused public anger because of his arrogant attitude. After the "roof rights protection" incident, Tesla accused the car owners involved of "contributing too much negative" and claimed that the company had tried its best to solve the problem, and the car owners’ demands were unreasonable and the company would never compromise. However, it was immediately revealed that it refused to provide complete driving data half an hour before the vehicle accident. The China Consumers Association said that the primary premise of business operation is to respect consumers, and enterprises with data should use professional knowledge to conduct strict self-examination, instead of turning technological advantages into obstacles to solving problems. After that, the companies involved provided data.

　　Many insiders said that according to the existing statistics, the fire accident rate of new energy vehicles is lower than that of traditional fuel vehicles. However, as a national strategic emerging industry and the direction of future transportation transformation and development, the public is highly concerned and sensitive about this, which psychologically magnifies the sense of insecurity. These accidents can, to a certain extent, cool down the "high fever" new energy automobile industry and make the industry develop more healthily.

　　Growing pains: high nickel risk under long battery life

　　Why is the battery "easy to destroy"? Wang Wei, chairman of Xinwangda Electronics Co., Ltd. believes that it is difficult to put out a large-capacity power battery after it catches fire and the risk of re-ignition is high, which is the pain point of the development of new energy vehicles.

　　Under the background of "mileage anxiety" and "endurance anxiety" in the industry, long endurance has become the number one task in the industry. At present, there are two main technical routes to solve this problem, namely ternary li-polymer and lithium iron phosphate battery.

　　As a widely used product, the main function of nickel in ternary li-polymer is to improve the energy density, that is, the unit storage capacity. In order to improve the cruising range, the proportion of nickel in the battery cathode material is getting higher and higher, and the ratio with cobalt and manganese is increased from 1:1:1 to 5:2:3, then to 6:2:2, and finally to 8:1:1.

　　Zhang Ming, general manager of Zhuhai Zhongli New Energy Technology Co., Ltd. said: "The thermal stability of high nickel ternary materials is poor. The higher the nickel content, the higher the energy density of the battery, but at the same time the higher the risk of thermal runaway of the battery. "

　　Respondents said that multi-path research and development of battery technology can be encouraged. After all, new energy vehicles are still a new track, whether it is ternary lithium batteries, lithium iron phosphate batteries or other batteries, as long as they meet the conditions of China’s resource endowment and safety standards, they can all be active.

　　"However, it is necessary to be alert to the unilateral pursuit of high energy density by power batteries, and to eliminate mileage anxiety on the surface. In fact, many technologies have not been fully verified and commercialized." Liang Rui, vice president of Xinwangda Electronics Co., Ltd. said.

　　Standards such as "Safety Requirements for Power Batteries for Electric Vehicles" issued in May last year require that the battery system will not catch fire or explode within 5 minutes after the thermal runaway of the battery monomer occurs, leaving escape time. Li Yunfei, general manager of BYD’s brand and public relations division, believes that five minutes is still insufficient in the face of the situation that the car door may be damaged and difficult to open after the accident. If it can reach half an hour, it will be more secure.

　　Fill the "blind spot" of system detection and eliminate potential risks

　　At present, there are about 5 million new energy vehicles in China, which will increase rapidly in the future. Power battery and system risks should not be underestimated.

　　The safety accident that happened in Zengcheng, Guangzhou on April 17th even led to the debate about Tesla AP function (automatic assisted driving) "grabbing the steering wheel". Some car owners broke the news one after another, saying that the automatic driving of existing new energy vehicles sometimes happens when they suddenly quit at the corner, which directly refers to the safety of the electronic control system.

　　Zhang Ming said that the fundamental difference from traditional fuel vehicles is that the electronic control system of new energy vehicles is a key link in operation. If there is no professional system testing organization and no automobile enterprise to provide corresponding driving data as support, only the hardware of new energy vehicles will be tested, and the result may be "no abnormality", which may actually hide risks.

　　People in the industry suggest that policy adaptability should be improved, and a standard system for testing and evaluation of new energy vehicles should be established. "Annual review" and daily maintenance should be included in the performance testing of power batteries. "The" Regulations on the Implementation of the Road Traffic Safety Law of the People’s Republic of China "requires that cars must be inspected annually, but the current testing indicators are all aimed at traditional fuel vehicles." Zhang Ming said that there is no specific "annual inspection" standard for new energy vehicles such as pure electric vehicles, and it is necessary to formulate standards for passing the annual inspection and the entry threshold for the annual inspection units.

　　"Pure electric new energy vehicles can only detect systems such as appearance, chassis, lighting and braking at the inspection station. However, key power battery packs and other components cannot be disassembled, which involves issues such as responsibility attribution and technical confidentiality of enterprises. " Zhang Ming said.

　　At present, intelligent networked cars are changing from vehicles to mobile intelligent terminals, energy storage units and digital spaces. There are hundreds of sensors on a car, which produces a huge amount of car data, user data, road network data and so on. How to store data, transmit data and use data has become a major issue that regulators, vehicle manufacturers and data companies must face.

　　"Data is becoming the core secret of intelligent networked vehicles, and it is impossible for enterprises to provide all data to the regulatory authorities. But if the data of the regulatory authorities are not mastered, how can we supervise them? How to support the testing ability of public testing institutions? " Hu Yixiang, vice president of Guangdong Guanghua Technology Co., Ltd. said. (Reporter Zhou Qiang, Wu Tao, Sun Fei, Yin Peng, Li Jiale)

　　On March 21, 2024, according to the announcement of China National Intellectual Property Administration, Beijing Xiaomi Mobile Software Co., Ltd. obtained a patent named "Folding Screen Components and Electronic Equipment", with the authorization announcement number of CN220627327U, and the application date was July 2023.

　　Patent abstract shows that the utility model discloses a folding screen assembly and electronic equipment. The folding screen assembly comprises a display screen, a first magnetic attraction piece and a second magnetic attraction piece. The display screen comprises a first folding part and a second folding part, and the first folding part can rotate between an unfolded position and a folded position relative to the second folding part. At the folded position, the first avoiding groove is located at one side of the first folding part away from the second folding part. At the folded position, The first magnetic attraction piece is arranged on the side of the first folding part away from the second folding part, at least part of the first magnetic attraction piece fits in the first avoidance groove, and the second magnetic attraction piece is arranged on the side of the second folding part away from the first folding part and is magnetically connected with the first magnetic attraction piece. The folding screen assembly provided by the utility model has the advantage of high folding reliability of the display screen.

The epidemic has been repeated, and home has become the key word and status of many netizens. Between square inches, what we can do may only be to open the space of the spiritual world.

Fenghuang net entertainmentInvited Phoenix index experts and big V authors to present home entertainment guides for everyone, including movies, dramas, documentaries, etc., covering China and foreign countries, from the golden age of silent films to today.

Each guide has a strong personality and recommends people to share their aesthetics, memories and life wisdom, hoping to bring a little color to netizens’ home time.

Here’s a quote from the expert competitor of Phoenix. com Index: For some people, it seems as if they have to use film and television to kill the seemingly inexhaustible time. But I want to bless everyone who is keen on film and television. Maybe you’ll have more time. When you get together with other people’s memories, you will also have more memories.

Presenter: French film (senior film media person, the first director and editor-in-chief of the company)

　

The first cow2019

　

The first unpopular film I saw in the first year of the epidemic has never been visited. A pair of butch cassidy and the sundance kid with zero force value almost cried for me in the middle of the night. When I first started to work in the second half of 2008, I wrote a new European and American film in a film magazine, and got a Wendy and Lucy, which was not written by anyone. It was only half a page long, but from then on, I began to pay attention to Kelly Lecat, which was very simple and dignified, and I especially liked it. Later, I thought that Mick’s Shortcut was going to peak, but it didn’t, and it never caught fire. She really likes the 19th century, the beginning of all original sins of capital and the embryonic form of all class barriers. This time, it’s even more natural. Even if it’s not a social film, it’s no better to just watch movies. That’s the emotion that should have existed before the first year of the epidemic, and then we can’t get it anymore.

　

The original diamond2019

　

Seriously underestimated, the film of the destruction department before the first year of the epidemic. When I entered the last scene, I realized that it could be seen as the peak film of PTA. It may upset you at first, as if you were so upset about the current world, but as the trajectory of the characters gradually collapses, you will be quiet, because the characters in the movie are crazy to the end, and the BIGBANG triggered by them can restore your rationality. After the outbreak began, we can no longer see this level of emotional film.

　

City dream2019

　

This is the ultimate political film. What I saw was a bottoming out of the lowest level of insecurity, a appeasement policy divided by a family, and a comeback of the circuitous strategy of a violent organization. Grandparents can turn over the pages, and parents can win them over. "We don’t want him to be moved, but to obey!" "City Dream" is an old-fashioned dream directed by Chen Weijun.

　

Verb displacement2001

　

There aren’t any movies on the market recently, but there are some movies, which are not good, such as Punch Mom. A little wronged, then I have to recommend the first film directed by Tang Xiaobai, Verb Metamorphosis, which refuses to look back. After that summer, young people have entered into extreme depression, and the commercial wave will soon serve as a fig leaf, but where can we find our lost confidence? How similar this loss is to the present world and China. Verbs are displaced and never return.

　

Love poem2020

　

The FIRST Film Festival in 2020 is the best, and it is also the best independent film in recent years. The dramatic creativity and formal imagination are conspicuous, and the heroine’s expressive force is amazing. I always believed in such a couple, but I couldn’t find any evidence on the image, and then this one came. Although it is about both sexes, it is too biased towards men, almost 90%, which may be unfriendly to female audiences, but this is evidence. Moreover, this kind of evidence has not been covered up by form, and it has been maintained successfully. To sum up, you won’t sympathize with them, but they do make the world complete.

　

The man captured by light2019

　

On the eve of the epidemic, the top ten wrongs in Chinese films were forgotten by the other nine. This is a film that is particularly easy to be tried, tortured and taken away, because it looks at all the bad things, but the result is peaceful; It asks many skillful and grand questions, but all of them don’t answer; It makes waves, but everyone should eat, wash and sleep after all. So the love philosophy of this film is that if two people want to be long-lasting, it has nothing to do with love at all. What you believe is not love, but "what is love", which is a variable. If there is a unique standard, then you have to follow it, and the standardized measure of love is inherently reactionary, and people have not evolved to that point. Inaction and metaphysics are the skills that movies should have. Speaking of white light, it must be done by teacher Tian Zhuangzhuang, an old captain who is staring at time and space. He should add a line. Look, it’s your light. Go after it (only teacher Song Chunli can get people back). I suspect that the vanishing person is experiencing a more horrible scene. Maybe he was crushed to death by Six Dimensions and then he was crushed to death by a freak. I still miss the pain in the world. I am used to climbing the ladder from the pain in the world.

　

Paddington Bear 22017

　

Do I have too much negative energy? Then recommend a positive energy that I can believe. That’s every frame of Paddington Bear 2. This is a genius that can make wes anderson somewhat career crisis! This is an excellent substitute for being locked at home and not being able to buy antidepressants.

　

The rickety world2016

　

There’s nothing to say. Yu Xiuhua is married. Best wishes!

　

Happy lazaro2018

　

Let’s talk about the positive energy in a sad movie. Can we be honest? It absolutely blew Hirokazu Koreeda’s The Thieves’ Family in Cannes that year, making the latter even a little hypocritical. It’s the kind that you can only see at the last moment of your life and find that you have always been with pure goodness. It is also criticized, even crying to death, but you will never be so depressed, or that depression is just a mask of comfort, and suffering is the icing on the candy.

　

I made this house.2018

　

I remember the nano-scale all-round despair I saw before the epidemic. It is quite powerful, and it can form a complete world together with Happy lazaro. I found that this bastard director became smarter after curing his depression. He realized that the most carefree life is to let everyone go back to hell, and hell is their hometown. Don’t be a disgusting paradise dream.

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Rolex’s market share exceeds 30%

1.24 million watches, 10.1 billion Swiss francs in revenue, Rolex handed over the best performance in history last year.

Morgan Stanley and LuxeConsult, a Swiss consulting firm, recently released an annual report on the watch industry, showing that Rolex, the king of watches, achieved a revenue of 10.1 billion Swiss francs last year, breaking through the 10 billion mark for the first time, accounting for slightly more than 30% of the retail market share. Cartier, owned by Richemont Group, and Omega, owned by Swatch Group, occupy the second and third places in the ranking with 3.1 billion Swiss francs and 2.6 billion Swiss francs respectively.

In this report, analysts said that Rolex’s sales "exceed the combined sales of Cartier, Omega, Audemars Piguet, Patek Philippe and Richard Mille".

At present, independent brands occupy a dominant position in the watch industry, while the share of listed groups is limited. According to Morgan Stanley’s data, affected by Rolex’s dominance, the market shares of Swatch, LVMH and Richemont all declined in different degrees in 2023, and currently account for 19.4%, 18.7% and 5.8% of the total retail sales respectively.

Luxury giants are also continuing to increase their watch business. In February last year, LVMH announced that it would restart the Swiss watch brand Daniel Roth to operate as an independent brand. At the beginning of this year, the group reorganized its watch and jewelry department and appointed Frederic Arnault, the fourth son of Bernard Arnault, the head of the group, as the department leader.

7 years after delisting, Belle Fashion went to Hong Kong for IPO.

Seven years after privatization and delisting, the largest fashion shoe company in China has returned to the capital market.

Recently, Belle Fashion Group officially submitted its listing application on the Hong Kong Stock Exchange. According to the prospectus, in the nine months ended November 30, 2023, Belle Fashion achieved revenue of 16.1 billion yuan, with a net profit margin of 12.8%, which was the highest level during the track record period.

Belle Fashion is the largest fashion footwear company in China at present, with 19 core brands, including women’s shoes, men’s shoes, children’s shoes, clothing and accessories, covering different orientations from mass to high-end and diverse styles. In addition to enriching the brand matrix, Belle Fashion is constantly expanding its sales channels. In the first three quarters of last year, the proportion of brand online channel revenue reached about 28%, while before privatization, this proportion was less than 7%.

It is worth noting that in March, 2022, Belle Fashion submitted the IPO declaration of Hong Kong stocks, but it ended in failure.

The history of Belle Fashion can be traced back to the 1970s, when Deng Yao, a famous shoe designer in Hong Kong, founded Belle International, whose main business includes Belle Fashion related business and sports shoes and clothing retail business. In 2007, Belle International landed on the Hong Kong Stock Exchange. In July 2017, the consortium including Gaochun Capital completed the privatization of Belle International.

After 7 years of precipitation, it is worth paying attention to what possibilities Belle Fashion will have in the future.

Hermes continues to expand its business in Asia

Asia is still the "backbone" of the luxury goods market.

Recently, Hermes is expanding its retail business in the Asian market, opening a new store in Tokyo, Japan, and renovating its old store in Kuala Lumpur, Malaysia. Up to now, Hermes has about 40 stores in Japan and 3 stores in Malaysia.

The new Tokyo store is still designed by RDAI, a French architectural design company, and is located in Mabaishan, which is a two-story independent store. Hermes store in The Gardens Mall, Kuala Lumpur, Malaysia, reopened after renovation and expansion ten years after its first opening.

In the background of the cold luxury goods industry, Hermes still recorded brilliant sales performance. Last year, the group’s comprehensive revenue reached 13.4 billion euros, an increase of 21% at a fixed exchange rate. The net profit reached 4.3 billion euros, up 28% year-on-year, faster than the three luxury goods groups, namely LVMH, Kaiyun and Lifeng. Among them, the growth rate in Asia reached 19%, while Japan maintained sustained and steady growth, with a year-on-year increase of 26%.

According to the latest luxury market research report jointly released by Bain Consulting and Italian luxury manufacturers’ industry association, the Asian market led the growth pace of luxury market in 2023. Hermes chose to continue to exert its strength in the Asian market, which is precisely because of the consumption vitality in the region.

Miu Miu’s growth rate is bright

In 2023, when the luxury goods industry was striving for stability, MiuMiu came out with a rare growth curve.

On March 7th, the Italian luxury goods group Prada released its financial year 2023 performance report. Thanks to the high market demand for Prada and Miu Miu, its net revenue increased by 13% year-on-year to 4.7 billion euros, and its retail sales increased by 17% year-on-year to 4.2 billion euros at a fixed exchange rate.

Among them, the biggest highlight comes from Miu Miu. According to the financial report, its sales revenue in 2023 increased by 58% year-on-year to 649 million euros. This increase is much higher than that of its Italian counterparts Brunello Cucinelli and Dzheniya Group, and that of Miu Miu is nearly twice as high.

Miu Miu’s explosion is inseparable from stylized marketing — — The youthful and lively design attracts the attention of young consumers, and it is also a common way for Miu Miu to show his youthful attitude to choose artists who have just started their careers but have distinctive personal styles to promote their products.

However, the other side of stylization is that it is easily influenced by trends. This makes it difficult for Miu Miu to show its own brand characteristics through explosions and star products. In order to cope with this problem, it recently launched a series of perfumes in cooperation with L ‘Oré al Group, trying to find new growth points in the track of olfactory economy.

French luxury brands will reduce China stores.

Mid-end luxury brands are facing operational difficulties and have to reduce the number of stores.

SMCP Group, the parent company of French brands Sandro, Maje and Claudie Pierlot, recently released its performance report for 2023. The sales increased slightly by 4% to 1.231 billion euros at a fixed exchange rate, and the net profit dropped from 51 million euros in the previous year to 11 million euros.

SMCP said in its financial report that the performance of China market was lower than expected. In the newly disclosed transformation plan, it plans to reduce the sales network in China market by about 15%.

In 2016, China clothing company Shandong Ruyi acquired SMCP. Compared with Coach and Michael Kors, which started earlier and had higher market share, SMCP’s luxury brands entered the China market late and lacked the first Mover advantage. In addition, Shandong Ruyi was caught in a debt crisis and could not promote large-scale brand expansion. SMCP broke up with Shandong Ruyi in 2022.

When the economic environment is full of uncertainty, the middle class, consumption power and demand targeted by luxury brands also decline accordingly. To make matters worse, the main categories of Sandro and Maje are popular clothes that lack value preservation and recognition, and they are the first to be "abandoned".

(Image from various brands of Weibo)

From March 15th to March 17th, "Beautiful Compassion Paradise" will arrive at JD.COM MALL for a three-day limited exhibition tour. The tour takes users close to the beautiful new scientific and technological products with creative forms such as spring amusement, fun entertainment, punching in stamps and locking fresh and delicious food.

Midea adheres to the brand concept of "linking the true feelings between brands and users" and conveying "putting people’s feelings before technology", and always puts users’ needs first. The exhibition tour of "Beautiful Compassion Paradise" will create an immersive "human-feeling technology" new home for the public, and give consumers the emotional added value of a better life and new fashion, so as to strengthen the brand.

The "Beautiful Compassion Paradise" tour will embrace users with beautiful shapes, easy-to-use functions and fun interaction, so that they will glow with new vitality. This activity cooperated with Manchester City Club to create a super-large proportion of Manchester City stars, and Harland, De Braune and Forden "appeared" in the exhibition. Eight interesting themes were set up on the spot, limiting good things and delicious food, adding blue pie and limiting empathy concerts.

Feeling and green are the development direction of the smart home industry in the future. As the world’s leading household appliance brand, "Beautiful Compassion Paradise" brings a series of intelligent technology products with high temperature, and as a companion of the public emotional relationship, it satisfies people’s deeper feelings and needs, and constantly rejuvenates and grows in the expression of "Feel you in your way, we feel the same way with you".

Since beginning of spring this year, continuous rainfall and low temperature have had adverse effects on crop growth and spring ploughing. In order to reduce the impact of meteorological disasters, do a good job in spring ploughing agricultural production, and lay the foundation for achieving agricultural efficiency, increasing farmers’ income and rural revitalization. Recently, Huzhou Association for Science and Technology of Zhejiang Province organized a volunteer service team of spring ploughing science and technology composed of agricultural science and technology personnel to go deep into fields, orchards and tea gardens to carry out technical guidance and training for spring planting, spring sowing and spring ploughing.

The first is pairing assistance to help low-income villages increase their income.Huzhou City and County Association for Science and Technology in Zhejiang Province went to Liujing Village, Hongxing Bridge, a poverty-stricken village, to deploy and arrange the work of spring ploughing and spring preparation and poverty alleviation, actively mobilize the enthusiasm of poor households, large breeders, family farms, agricultural technology associations and various agricultural operators in the village to carry out spring agricultural production according to local conditions and time, and at the same time, send more scientific and technological volunteers to the families lacking labor in the village to carry out film laying, transportation, transplanting and watering, so as to ensure the strong and orderly development of spring ploughing production.

The second is to visit and investigate, and ask for the pulse to solve the problem.Tea, as the main agricultural product of Changxing, is in the critical period of budding, which determines whether tea can be mass-produced. The low temperature and rainy days have had an impact on new buds. The Changxing County Association for Science and Technology of Huzhou City organized agricultural technicians of the county tea association to visit the main producing areas of white tea and purple bamboo shoot tea such as Shuikou Township and heping town to understand the impact of low temperature freezing on tea, and guide tea farmers to lay straw on the roots of tea, remove new buds that have been damaged by freezing, and increase water and fertilizer management to ensure tea production. In addition to tea, more than 30,000 bees in the county also suffered from low temperature and freezing injury, and the eggs laid by bees could not hatch normally, which seriously affected the spring reproduction and also affected the later honey collection. Changxing County Association for Science and Technology immediately organized the county bee industry association and beekeeping experts to visit the big beekeepers in the county one after another, to teach the experience of bee conservation, strengthen feeding management, increase the feeding temperature and honey concentration, and help improve the hatching rate of bee reproduction.

The third is training and guidance, popularizing practical technology.Huzhou Association for Science and Technology of Zhejiang Province organized technical training courses on agricultural plant protection drone operation, bayberry pest control and tea industry rural practical talents around agricultural planting and breeding, disaster prevention and mitigation, meteorological knowledge, policy interpretation, energy saving and emission reduction, etc., trained more than 500 tea farmers and fruit farmers, distributed more than 2,000 popular science materials such as "Popular Science in 24 solar terms" and "Series of Agriculture with Zhejiang Characteristics in the New Century", popularized practical technology to farmers, and promoted spring through "popular science service".

The relevant person in charge of Huzhou Association for Science and Technology in Zhejiang Province said that it is an important measure for the Association for Science and Technology to help rural revitalization by letting agricultural technicians listen to people’s voices, observe people’s feelings, know people’s opinions and solve people’s worries. Huzhou Association for Science and Technology will continue to give full play to the power of voluntary service of science and technology, build bridges between experts and farmers, promote high-quality science and technology popularization resources to go deep into rural areas and serve farmers, and contribute to rural revitalization and common prosperity. (Huzhou Association for Science and Technology,Changxing County Association for Science and Technology)

Contributed by Zhejiang Association for Science and Technology

Editor in charge: Zou Bingyang