Celestial Auto unveiled in beijing international automotive exhibition with new technology.

In 2024 (18th) beijing international automotive exhibition, Sailis Auto made a stunning appearance with all its AITO products and the latest technological achievements. On the day of the exhibition, Celestial Auto also held a technical innovation strategy sharing meeting, and publicly introduced innovative contents such as Celestial Rubik’s Cube Platform and AITO Intellectual Driving Index.

Zhang Xinghai, Chairman of Celestial Group, said at the meeting that the company will continue to deepen its cross-border cooperation with Huawei, devote itself to providing users with excellent life cycle experience and explore new paths for China’s automobile industry.

At this year’s auto show, the Cyrus booth displayed products, technologies and services in an all-round way, including Cyrus Rubik’s Cube platform, a new generation of extended range assembly, and a highly integrated electric drive seven-in-one assembly. It is particularly worth mentioning that the integrated die-casting body technology of AITO M9 also appeared in this exhibition, showing the strength of Cyrus in intelligent manufacturing.

In addition, AITO’s M9 light and shadow space has become the highlight of the exhibition, and its intelligent lighting system can realize a variety of interactive and entertainment functions, attracting a large number of audience’s attention. At the same time, Cyrus also demonstrated its charging service, boutique accessories, etc., which fully presented the quality of CARE care service.

At the sharing meeting, He Liyang, president of Sailis Automobile, released the AITO intelligent driving index. The data shows that the cumulative mileage of intelligent driving models in AITO has exceeded 135 million kilometers, and the daily users of intelligent parking account for 68%, highlighting the popularity of intelligent driving among users.

At the same time, Cyrus Auto also introduced in detail the self-developed Cyrus Rubik’s Cube platform, which is characterized by safety, power, space and wisdom and is committed to providing users with a high-quality driving experience.

Celestial automobile has always insisted on technological innovation, and it has made remarkable achievements in three-power technology and extended range technology. The newly completed super factory has realized 100% automation of key processes. Looking forward to the future, Sailis will continue to focus on technological innovation, promote high-quality development, and strive to become a leading technology-based enterprise. (Li Ji)

E-week new forces | The price is raised again. Tesla’s highest increase in the United States is $6,000; Audi sued Weilai for trademark infringement; Standing in Kunshan, Jiangsu Province, starting a z

1. The highest price increase in the United States is $6,000.

On June 16th, Tesla official website showed that the prices of some models were raised by up to $6,000. Only the prices of Model 3, Model SPlaid and Model XPlaid remained unchanged. The specific price adjustment details are as follows:

image.png

Source: First Electric Network

2. Sue for trademark infringement

According to German Business Daily, Reuters and other foreign media reports, Audi filed a lawsuit in Munich court, suing Weilai’s models ES6 and ES8 for infringing the trademark rights of Audi’s two models S6 and S8.

Audi sued Wei Lai! Go out or take an extra name for insurance.

Source: First Electric Network

3, the car to the countryside | The first stop was started in Kunshan, Jiangsu, and the maximum subsidy for C11 was 5,000 yuan.

We learned from the retail official that on June 17th, the first stop of the 2022 new energy vehicle going to the countryside activity organized by the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the National Energy Administration and implemented by China Automobile Industry Association was launched in Kunshan City, Jiangsu Province, with the participation of T03 and C11 vehicles.

The benefits during the event are as follows:

Enjoy the car purchase gift: the value of 1000 yuan/Taiwan car purchase gift;

Enjoy the financial gift: up to 4000 yuan/Taiwan financial discount;

Enjoy the worry-free gift: send the charging pile when you buy a car.

The retail T03 starts at 73,900 yuan, with an acceleration time of 0-50km/h of 4 seconds, a 10.1-inch high-definition touch screen and an 8-inch LCD instrument screen for dual-screen linkage, which can realize voice control, navigation, remote control, automatic parking and other functions. The appearance colors are available in eight options, including quicksand powder and coral orange.

The car goes to the countryside | The first stop starts in Kunshan, Jiangsu Province. The maximum subsidy for T03 and C11 is 5,000 yuan.

Source: First Electric Network

4. Will Tesla Cybertruck welcome a new opponent? Sany heavy industry electric pickup truck renderings exposure

Recently, the renderings of Sany Heavy Industry electric pickup truck were exposed online. The overall shape is very sci-fi, and there is no exhaust system. It is a new energy pickup truck with high probability. According to the news exposed before, Sany Heavy Industry set up a pickup truck division in a low-key way as early as 2020, and plans to enter the new energy pickup truck market.

image.png

Source: First Electric Network

5. The second phase project of Shunyi Industrial Park covers a total area of 58,600 square meters, and has been officially started.

On June 14th, the groundbreaking ceremony for the second phase of LI Industrial Park was held in the airport section of Shunyi Park in Zhongguancun. The project covers a total area of 58,600 square meters and is expected to be delivered by the end of 2023. Upon completion, it will become another industrial park integrating office work, scientific research and development in LI Headquarters. The project is planned and designed by Shoucheng Holdings.

Source: car home.

From 60,000 yuan to 468,000 yuan, the intelligent electric medium and large SUV Weilai ES7 was launched in the world.

On June 15th, Weilai 2022 product launch conference was held online, and the high-profile Weilai intelligent electric medium and large SUV ES7 was launched in the world. ES7 is the first of the second generation technology platform of Weilai NT2, equipped with Weilai intelligent system Banyan Banyan.

The starting price of the standard endurance package before Weilai ES7 is 468,000 yuan; Long battery life starts from 526,000 yuan; The first edition is 548,000 yuan, and the price before BaaS scheme subsidy is 420,000 yuan. Booking will be opened at Weilai APP from now on, and delivery is expected to start on August 28, 2022.

image.png

Source: First Electric Network

7. The high-tech HiPhi Z production version is exposed, super sci-fi coupe style, or officially unveiled on June 21.

On June 15th, some media exposed the spy photos of a group of high-tech HiPhi Z production models, and there was almost no obvious change between the new car and the previous version. The new car seems to have started mass production, at least the trial car. The real car basically continues the appearance of the previous auto show and has a strong sense of science fiction.

image.png

Source: car home.

8. Zhiji L7 will start the delivery of the first batch of car owners at 618.

According to the official news of Zhiji Automobile, on June 18th, Zhiji L7 will open the first batch of car owners for delivery. At the same time, at 19:01 on June 14th, Zhiji Automobile will hold a conference on "New World Intelligent Origin", which will focus on five standards: "Intelligent driving, intelligent scene level, social ability, continuous evolution ability, and multi-creation".

image.png

Source: First Electric Network

9. Ask the official map of M5e details to release the third quarter listing/front face details adjustment.

On June 13th, AITO asked M5e to release a set of official maps with black details. Different from the extended-range version, the M5e front is fully enclosed, and the headlights have also changed in detail. There is an exquisite "AITO" logo inside the headlights, which is matched with two LED light groups.

1a0e8a46aa77d667f040daba96436716.jpgb5409a375ae0368aa129f31628957a29.jpg

Source: Easy car

10. The price of Tesla Model Y long-life version has increased by 19,000 yuan, and the current price is 394,900 yuan.

On June 16, Xiao Bian learned from official sources that the price of the Tesla Model Y long-life version increased by 19,000, and now the price is 394,900. The previous price of this model was 375,900. At present, the prices of the rear-wheel drive version and the high-performance version of Tesla Model Y have not changed, which are 316,900 and 417,900 respectively.

Source: Understand the car emperor

Auto Market Weekly Review/Zhengzhou Becomes the First Pilot of Full Electrification of Vehicles in the Public Sector; Double Eleven automobile consumption presents new features.

□ Dahebao Yu video reporter

Zhengzhou, the pioneer area of comprehensive electrification of vehicles in the public domain, became the first batch of pilots

On November 13th, the Ministry of Industry and Information Technology, the Ministry of Transport and other eight departments issued the Notice on Launching the First Pilot Area of Fully Electrified Vehicles in the Public Sector, and identified 15 cities including Beijing, Shenzhen, Chongqing, Chengdu and Zhengzhou as the pilot cities. The notice proposes to encourage the exploration and formation of a number of experiences and models that can be replicated and promoted, and play a leading role in demonstrating the comprehensive market-oriented expansion of new energy vehicles and the construction of a green and low-carbon transportation system.

Comments: Zhengzhou became the first batch of pilot cities because of the advantages of national comprehensive transportation hub and large electrification potential of logistics vehicles.

Dongfeng limited releases new business strategy.

On November 11th, Dongfeng Co., Ltd. released its new business strategy-Kai DNA+ strategic plan in Wuhan, opening a new path of joint venture, and will launch 10 new energy vehicles before the end of 2026, focusing on exploring the global market.

Comments: It marks that Dongfeng Limited’s joint venture mode has entered the 2.0 era, and it also means that its competitiveness has been comprehensively improved.

The first batch of trial cars of Haima EX00 (Zhixing Box) successfully rolled off the assembly line.

On November 15th, the first batch of prototype cars of Haima EX00 (Zhixing Box) rolled off the assembly line in Zhengzhou Haima Automobile Third Intelligent Factory. Since the first body-in-white rolled off the assembly line in September this year, it took only two months to realize the batch production of trial cars, creating the "Zhengzhou speed" for the whole vehicle manufacturing of new energy vehicles.

Comments: As a travel brand cultivated in Zhengzhou, Zhixing Box has been committed to innovating and sharing travel and travel scene services since its establishment, creating a new format of smart travel in the whole scene.

Wen Jie backed into BYD.

On November 13th, a video about a test drive car of the M5 Zhijia version crashed into a BYD dolphin parked in the rear when reversing, which was circulated on the Internet and caused a heated discussion. On the evening of the same day, Yu Chengdong, the chairman of BU, Huawei’s smart car solution, responded by saying that the accident occurred because the customer mistakenly stepped on the accelerator as a brake when reversing. The accident made AEB a hot topic again, which originated from Yu Chengdong’s response that "AEB function was not involved".

Comments: Under what conditions may AEB function fail? Where is the border? This is a problem.

BYD Equation Leopard’s first model Leopard 5 was officially launched.

On November 9, the first model of Equation Leopard, Leopard 5, was officially launched, with a price of 289,800-352,800 yuan. The top model was equipped with Yunqi -P intelligent body control system. The new car is positioned as a hard-core off-road SUV, adopting a non-load-bearing structure more suitable for pickup trucks and off-road vehicles, equipped with BYD’s new hybrid technology platform (DMO) and CTC battery chassis integration technology, with a comprehensive cruising range of over 1,200 kilometers.

Comments: Equation Leopard is expected to be produced in Zhengzhou factory.

Seal DM-i Zhengzhou test drive

On November 9th, BYD Seal DM-i comparative test drive meeting was held in Zhengzhou, shangjie district. Seal DM-i not only realizes the real same price of oil and electricity, but also saves more fuel than the same class of fuel vehicles. It can also be driven by pure electricity for short distances, and it is almost impossible to pick out short boards.

Comments: such a good new specialty of Zhengzhou, I hope everyone will support it.

The number of public charging piles in China is TOP10, ranking ninth in Henan.

On November 10th, China Charging Alliance released the operation of the national electric vehicle charging and replacing infrastructure in October 2023:

By October 2023, the cumulative number of charging infrastructure in China was 7.954 million units, up 68.9% year-on-year. In terms of the number of public charging piles, the TOP10 provinces are Guangdong, Zhejiang, Jiangsu, Shanghai, Hubei, Beijing, Shandong, Anhui, Henan and Sichuan, and the proportion of public charging piles built in this TOP 10 area is 71.6%.

Comments: Henan should speed up the layout and strive to be far ahead of other northern provinces.

Volvo EM90 world premiere

On November 12th, Volvo EM90, Volvo’s first pure electric luxury MPV, ushered in the world premiere, and simultaneously opened the reservation in Chinese mainland, with a price of 818,000 yuan. Based on the SEA platform, this model locates the medium and large MPV with pure electricity. It will be equipped with a motor with a maximum power of 200kW and a ternary lithium-ion battery pack with a top speed of 180 kilometers per hour.

Comments: Under the trend of electrification and intelligence, brands have been transformed, and Volvo is no exception.

Dongfeng new energy brand "Dongfeng e π" released

On November 10th, Dongfeng Motor officially released its brand new energy brand-"Dongfeng eπ", and its first model, Dongfeng eπ 007, made its debut. The new model will be based on Dongfeng quantum architecture, equipped with Dongfeng Mach E power system, with optional 160kW or 200kW electric drive assembly, and it is expected to provide extended range and electric four-wheel drive power system in the future. It is reported that by 2025, Dongfeng will launch 21 new energy passenger cars and 17 new energy commercial vehicle basic models.

Comments: "Dongfeng eπ" brand reflects the coverage of Dongfeng Motor in the electrification market.

The delivery seasons of A05 and A07 of Chang ‘an Qiyuan are fully opened.

On November 12th, Changan Qiyuan opened the A05 and A07 delivery seasons in six major cities across the country. Through the sense of ceremony of on-site delivery, car owners can have a deeper understanding of the charm of Changan Qiyuan, among which Zhengzhou Station was selected as the landmark of Zhengzhou, Futa, Zhongyuan.

Comments: Changan Qiyuan’s design style emphasizes youth, fashion and sports, and the target consumer groups are more inclined to young people.

Zhengzhou: Support large-scale new energy vehicle enterprises and financial institutions to jointly set up auto finance companies.

On November 9th, Zhengzhou Municipal People’s Government, China People’s Bank Henan Branch, Henan Supervision Bureau of the State Administration of Financial Supervision and Henan Securities Regulatory Bureau jointly issued the Opinions on Financial Support for the High-quality Development of the Industrial Chain of New Energy Vehicles. The "Opinions" mentioned that it is necessary to increase financial support for key links in the new energy automobile industry chain. Support large-scale new energy vehicle enterprises and financial institutions to jointly set up auto finance companies to provide specialized financial services for new energy vehicle consumption.

Comments: Auto finance is an important supporting link of the auto industry.

Zhijie S7 is first equipped with HarmonyOS 4 intelligent cockpit and parking driving system.

On November 9th, Yu Chengdong, chairman of BU, Huawei’s smart car solution, said at the pre-sale conference of Zhijie S7 that Zhijie S7 was the first vehicle equipped with Huawei’s brand-new Turing smart chassis, and was equipped with a smarter high-level intelligent driving system, which started parking on behalf of others and realized over-the-horizon autonomous parking. At the same time, Zhijie S7 was first equipped with HarmonyOS 4 smart cockpit. The new car will be officially released on November 28th.

Comments: This is also far ahead.

In October, the retail sales of the generalized passenger car market was 2.051 million units, up 9.9% year-on-year.

On November 8, the data released by the Association showed that the retail sales of the generalized passenger car market in October was 2.051 million, up 9.9% year-on-year and 0.7% quarter-on-quarter. From January to October, the retail sales of the generalized passenger car market was 16.956 million, up 3% year-on-year; In October, the new energy passenger car market retailed 767,000 vehicles, up 37.5% year-on-year and 2.7% quarter-on-quarter. From January to October, the total retail sales of the new energy passenger car market was 5.954 million, a year-on-year increase of 34.2%.

Comments: In October this year, the retail sales of the auto market strengthened month-on-month, forming a strong trend of "silver nine gold ten", which is also a common trend in recent years, because the growth momentum of new energy vehicles drove the chain to strengthen.

In October, the penetration rate of Class B new energy vehicles exceeded 39.5%.

On November 13, the Federation issued a document saying that in October, the highest penetration rate of new energy vehicles was small cars, and the penetration rate of mini-cars was 100%; A0-class small cars are promoted particularly fast, reaching 66%; The penetration rate of A-class vehicles exceeded 22.6%, but it was still the lowest among all levels, with a slow annual increase. B-class cars are also greatly improved, exceeding 39.5%, and the average annual improvement speed is very fast.

Comments: The contribution of new energy vehicles will still increase slightly in the coming months.

Release of Auto-driving Evaluation Rules of China Intelligent Networked Automobile Technical Regulations

On November 12th, the Automobile Evaluation Management Center of China Automobile Technology and Research Center Co., Ltd. released the automatic driving evaluation rules of China Intelligent Networked Automobile Technical Regulations, which mainly included two parts: real road performance and realizable function. It is reported that "China Intelligent Networked Vehicle Technical Specification" will be implemented step by step, and a complete evaluation system is expected to be launched in 2025.

Comments: China’s autonomous driving has been far ahead for a long time, and it should be the standard setter.

FAW Toyota responded that it will continue to reduce production in the next three months.

In response to the news that "production will continue to be reduced in the next three months", FAW Toyota related people responded that "this matter is based on the current market competition environment. On the one hand, we face up to the real pressure of dealers in terms of capital, inventory and income, and strive to ensure the quality of sales at the end of the year. On the other hand, on the basis of stabilizing this year’s sales and reasonable profits, we can also adjust our posture for the sales increase next year. "

Comments: It is fundamental to alleviate the pressure on dealers’ income.

Tesla was awarded the excellent case of ESG practice of "Xinhua Credit Jinlan Cup" in Zhengzhou.

Recently, the 5th China Urban Credit Construction Summit Forum-Enterprise ESG and High-quality Development Sub-forum was held in Zhengzhou, and Tesla (Shanghai) Co., Ltd. was awarded as an excellent case of ESG practice in Xinhua Credit Jinlan Cup.

Comments: I expect Tesla to invest more in Zhengzhou.

The appearance of Xiaomi car was officially exposed.

On November 15th, the Ministry of Industry and Information Technology issued "Announcement of Road Motor Vehicle Manufacturers and Products" (the 377th batch), and Xiaomi brand cars, which are pure electric cars, are listed. The latest news shows that Xiaomi’s first car will be positioned as a C-class eco-technology car with a price of 300,000+and equipped with the latest 澎湃 OS system.

Comments: The power battery of the driving motor and the integrated die-casting body all have the technology developed by Xiaomi.

"Double Eleven" auto market presents new features.

In the past "Double Eleven", the online consumption of automobiles showed new features. In the case that "low price, experience and service" became the new consumption trend this year, the sales of whole automobiles ebbed compared with previous years, while the consumption of car services such as maintenance, maintenance and charging increased. In the background of low automobile consumption, a 50,000-yuan mini-car has become this year."Double Eleven"The best-selling model.

Comments: A new consumption trend is taking shape in the automobile field.

If Europe wants to realize its ambition of power battery, why can’t it bypass China?

  China-Europe battery industry is forming a new bond, with capital, technology and market intertwined and deeply integrated. Strengthening mutually beneficial cooperation between Chinese and European enterprises will help both sides give full play to their respective advantages and take the initiative in the global new energy vehicle market.

  Until 2021, the batteries of electric vehicles produced in Europe were basically from abroad. Europe has to face the fact that Asian companies occupy a major share of the global battery market. With the leading image of China battery enterprises appearing in front of global users, Europe has stepped up efforts to support local battery manufacturers, and the cooperation and competition between the two sides in the battery market are deeply intertwined. Strengthening mutually beneficial cooperation may be the right way for China and Europe to jointly deal with climate change and energy crisis.

  Why did Europe give up the road of local battery production before? Why should we rearrange the relevant industrial chains? What are the difficulties in realizing this vision? Can the research and development of new batteries "overtake in corners" … … The reporter of Science and Technology Daily in Germany interviewed Zhang Lin, a professor at the Institute of Solid State Physics of the University of Hanover, Germany, and Dr Kai-Christian Moeller, a spokesman for the Hof Battery Alliance in Flawn, and other battery experts.

  Opportunities are rare, and China batteries are integrated into the European market.

  China’s batteries and new energy vehicles are constantly entering the European market. At the Hanover International Commercial Auto Show, Contemporary Amperex Technology Co., Limited, a battery manufacturer from China, signed cooperation agreements with a number of leading global vehicle companies and won the Daimler Truck Supplier Award. Later, the German car rental company SIXT signed an order for 100,000 new energy vehicles with BYD, an electric vehicle company in China, and the overall development momentum of China’s new energy industry was good.

  According to the report of market research organization SNE Research, in the first half of 2022, the installed capacity of global power batteries was 202GWh, a significant increase of 75.65% compared with 115GWh in the same period last year. Among the TOP20 enterprises, there are 15 enterprises in China, with a total market share of 61.88%. Of the 12 power battery manufacturers with a year-on-year growth rate of over 100%, 11 are China enterprises.

  Since 2017, Contemporary Amperex Technology Co., Limited has been the global power battery sales champion for five consecutive years. In the first half of 2022, Contemporary Amperex Technology Co., Limited’s power batteries accounted for 34.16% in the world. "We are proud to be an important force in promoting the electrification of the industry together with other leading global companies." Li Xiaoning, CEO of Contemporary Amperex Technology Co., Limited Overseas Business Department, said this at Hanover International Commercial Auto Show.

  Contemporary Amperex Technology Co., Limited CTP and MTV innovative batteries, or BYD brand-new blade batteries, China’s power battery products have comprehensive advantages in safety performance, strength, endurance, service life, charging and discharging power, low temperature performance and so on.

  At the same time, the sales of electric vehicles in Europe are growing rapidly. According to the data of European Automobile Manufacturers Association (ACEA), about one tenth of the new cars sold in the EU in the first half of 2022 are pure electric vehicles. Europe plans to phase out gasoline and diesel-powered vehicles by 2035. Europe, which still lacks local battery companies, has become the largest overseas market for power batteries in China.

  The cost is too high, and European companies once gave up battery production.

  Europe has always been an important base for battery research, but for cost reasons, Europe has gradually given up producing batteries in recent years.

  According to experts from Daimler, Daimler was a pioneer in electric vehicle research and produced lithium batteries in Saxony, Germany as early as 2012. However, compared with other manufacturers’ batteries, its products do not have much advantage, coupled with limited production capacity and high cost. After persisting in losses for three years, Daimler closed the lithium battery production plant in December 2015.

  At that time, Daimler CEO dieter zetsche said: "Daimler used to be the only German company that produced its own batteries, but today we realize that we can purchase it all over the world!"

  Bosch, an automotive electronics supplier, is also one of the early companies engaged in the battery business of electric vehicles, and has many related patents. As of August, 2021, Bosch ranked third in the patent application of lithium battery industry in the world, with 2571 patent applications.

  Considering the first-Mover advantage of Asian suppliers, Bosch Company assessed in 2018 that it needs to invest 20 billion euros to gain 20% market share in 2030, and whether and when the investment can be rewarded is still unknown. Therefore, after careful evaluation of market, technology, cost and investment, Bosch made a strategic decision to abandon battery production.

  In an interview with a reporter from Science and Technology Daily, a senior German battery expert said frankly: "It is really a pity now that Bosch made a strategic decision to abandon battery production in 2018."

  After American and European companies gave up battery production, the battery production industry gradually concentrated in Asia. This is an industry with full market competition. At present, products from many enterprises in China, Japan and South Korea are available for purchase.

  Start again, Europe vigorously supports the development of local battery industry.

  With the rise of new energy vehicles around the world, more and more car companies realize that the battery in electric vehicles is not just a replaceable common component. It is the core and the most expensive component of electric vehicles, and it is becoming a key factor affecting sales like the previous engines.

  The European Union began to realize that establishing a complete local battery value chain in Europe is an urgent task for clean energy transformation and industrial competition. It is estimated that by 2025, the market opportunity of European battery industry will reach about 250 billion euros every year.

  With the strong support of the European Union, in 2017, the European Union Battery Union (EBA) was established to promote and develop the production of local battery cells, with the participation of 14 EU member States, European investment banks and hundreds of companies and scientific research institutions. In April 2022, EBA put forward a new action plan, hoping that by 2030, the domestic battery products in the EU can meet 90% of its market demand.

  The European Union has successively invested tens of billions of euros to support the research and development and production of local batteries through two "Important Projects of Common Interest in Europe (IPCEI)". Domestic battery companies have mushroomed in Europe.

  Among these enterprises, the development of Swedish battery company Northvolt, German Volkswagen and French automobile battery company ACC is the most eye-catching. Northvolt’s first lithium battery factory was mass-produced in the first quarter of 2022, and the annual production capacity is expected to be 16GWh after improvement. Northvolt plans to achieve a production capacity of 150GWh by 2030.

  Volkswagen started construction of the first 40GWh battery factory in Salzgit in July 2022, and plans to put it into mass production in 2025. By 2030, Volkswagen will build six large battery factories in Europe, with a total annual production capacity of 240GWh.

  ACC is building the first 13GWh battery factory in France, which will be expanded to 40GWh in the future. In addition, ACC also plans to build two factories in Germany and Italy with a capacity of 40GWh. By 2030, the total battery capacity of ACC will increase to 120GWh.

  At the same time, more than 40 battery manufacturers around the world announced that they would set up battery factories in Europe. Flawn’s Hof Institute for Systems and Innovation (ISI) released a report saying that according to the announcement of battery manufacturers active in Europe, the battery production capacity in Europe may reach 124GWh in 2022, 500GWh in 2025 and even 1.5TWh in 2030.

  There are many challenges, and European battery companies need to overcome four major difficulties.

  European companies face many challenges in producing power batteries.

  The first is to overcome the difficulties of mass production.

  Asian battery enterprises have generally developed from lithium battery enterprises for consumer electronics, and through years of accumulation, they have gradually solved various problems encountered in mass production. However, the self-built industrial chain in Europe is still in its infancy, and many newly established battery manufacturers lack similar experience and need to overcome more difficulties in the mass production process.

  "Production experience is very important for lithium battery manufacturing. The production and debugging of lithium battery involves at least 4000 parameters, and it is not easy to achieve balanced quality control of batteries even for the same batch of products. And the same standard chemical plant, built in another place, also takes a long time to debug. The real challenge is to mass-produce millions of batteries with the least quality fluctuation. Europe still has a long way to go in this regard. " A battery expert from a German company said in an interview.

  The second is to ensure the supply of raw materials.

  At present, China has a high market share in the key links of battery production. This means that many materials needed by European battery manufacturers have to be purchased from China. Take Northvolt, the only local power battery manufacturer in Europe that has started mass production at present, for example, many core materials of its batteries come from China suppliers.

  Europe is increasing cooperation with countries such as the United States, Canada and Australia in raw materials. But the problem is that the new supply chain must pay huge time and capital costs. For example, it will take at least 10 years to build a new raw material base from the beginning of mining, and it will take several years to reach the design capacity.

  Kay Christian Muller told reporters: "When establishing battery production on the scale of GWh, it is always a challenge to ensure the safety and stability of the supply chain, which is true everywhere and under any circumstances, not just for European companies." He has been engaged in the research and development of lithium batteries for nearly 30 years, and his work in Flawn Hof Battery Alliance includes 24 research institutions, covering battery materials, module design and production technology.

  Thirdly, the supporting capacity of lithium battery equipment.

  The production process of lithium batteries is relatively complicated, which can be roughly divided into stages such as pole piece manufacturing, battery cell assembly, battery cell formation, testing, etc. Orders for related manufacturing equipment are gathering from head enterprises in various sub-sectors. Asian enterprises have obvious advantages in this respect and are expected to become the core equipment suppliers of new battery factories in Europe.

  Take Volkswagen’s new battery factory as an example. In January 2022, Volkswagen and Bosch issued a joint statement, planning to set up a joint venture company to supply equipment for the battery factory. But in June, 2022, Volkswagen still gave the order for 40Gwh production equipment of Salzgit battery factory to the lithium battery equipment supplier in China.

  Finally, participate in global market competition.

  Asian battery companies are taking advantage of the time window when European battery companies have not yet formed scale production capacity to seize market share. It is estimated that by 2025, the battery production capacity in Contemporary Amperex Technology Co., Limited will reach 670GWh, BYD may reach 600GWh, and LG New Energy plans to reach 540GWh. From the upstream lithium ore and lithium salt, to the anode and cathode materials, separators and manufacturing equipment of batteries, the leading enterprises have a relatively complete layout, and are constantly carrying out technological innovation and product iteration around the new battery structure and material system.

  The production of batteries is an industry that pursues scale effect extremely. Whether European local battery enterprises can expand production capacity and reduce costs in a short time is the key to their participation in market competition. Faced with a series of challenges, such as the rising price of raw materials in the upstream, the tight pressure of competitors and the strict control of purchasing prices by automakers, how to survive and develop in the brutal market competition may be the biggest problem faced by emerging battery enterprises in Europe.

  Green barrier, carbon footprint threshold or a double-edged sword

  In March 2022, the European Parliament passed the EU New Battery Regulation, which drives the green and low-carbon transformation of the battery industry with stricter requirements. From July 1, 2024, only batteries with carbon footprints can be put on the European market. In 2027, Europe will ban the sale of batteries that exceed the maximum carbon footprint limit. The European Union has also made it mandatory to recycle batteries and reuse metals such as nickel, cobalt and lithium to reduce the pressure on environmental protection and raw materials.

  In addition, the EU will also force due diligence on the entire supply chain of batteries, including the social and environmental risks involved in the process of raw material refining, battery cell production and battery use. This series of new regulatory policies will undoubtedly benefit the layout of local battery enterprises in Europe and make up for their disadvantages in product cost.

  Correspondingly, the newly-built battery enterprises in Europe attach great importance to the carbon emission of batteries in the whole life cycle from raw materials to products. According to the data of the European Transport and Environment Federation, the carbon emission of battery production of electric vehicles ranges from 61kg to 106kg CO_2e/kWh, which can account for more than 60% of the total life cycle emission of electric vehicles.

  Northvolt Company emphasizes that its battery carbon footprint (about 33kg CO_2e/kWh) is only one-third of that of reference batteries in the same industry due to the use of 100% renewable energy, and Northvolt hopes to reach the goal of 10kg CO_2e/kWh by 2030.

  However, there is an important premise to build a green barrier for the European battery industry, that is, the battery capacity in Europe can meet its own needs. Otherwise, these measures will increase the production costs, including those of European battery manufacturers, and the products of leading Asian enterprises will still be competitive.

  Zeng Yuqun, Chairman of Contemporary Amperex Technology Co., Limited, said that based on the composition of the carbon footprint of power batteries, most of the carbon footprint can be reduced through green power, large-scale recycling and technological upgrading, and combined with carbon sinks, a zero-carbon battery can be realized. In the first quarter of 2022, Contemporary Amperex Technology Co., Limited recycled 21,000 tons of waste batteries and used them to produce 18,000 tons of precursors. In March, 2022, Contemporary Amperex Technology Co., Limited Yibin Factory obtained international certification and became the first zero-carbon battery factory in the world.

  Can Europe win the first opportunity through solid-state batteries by changing the track?

  Solid-state battery is an important research direction of the next generation power battery, which is expected to replace the traditional lithium-ion battery (LIB). Zhang Lin focused on the design, optimization and recycling technology of new energy materials, and was nominated for the Leibniz Prize in 2019. In an interview with the Science and Technology Daily reporter, she stressed: "For the industrialization of all-solid-state batteries, both China and Europe are currently in the primary stage."

  Zhang Lin introduced the long-term accumulation of solid-state battery research in Europe. For example, BMW cooperates with SolidPower Company of the United States to develop sulfide solid electrolyte technology, and plans to launch a prototype of solid battery by 2025 and use it in production cars by 2030. Volkswagen cooperates with QuantumScape Company of the United States, focusing on the research of oxide solid electrolyte, and plans to mass-produce solid-state batteries in 2025.

  "The development of all-solid-state lithium batteries in Europe mainly depends on the development of solid electrolytes. At present, the most potential electrolytes are oxides, sulfides and polymers, while borohydride and halide have also made breakthroughs in the last five years, but the advantages and disadvantages of the above-mentioned electrolytes are obvious. At present, only the ionic conductivity of some sulfide electrolytes approaches or exceeds the level of organic liquid electrolytes. Due to problems such as interface, its electrochemical stability is not satisfactory. " Zhang Lin said.

  She emphasized that there is no perfect electrolyte to meet the application requirements at present, so it is necessary to improve all kinds of electrolytes to obtain good comprehensive performance. Basic research and applied research will develop iteratively. Some material systems have begun to enter the application field slowly. The experience gained in the application process will promote the development of basic research. In addition, efforts should continue to be made to explore and discover ionic conductors with new structures. Qualcomm screening calculation combined with experiments will help to discover new compounds.

  In addition, she also said that as far as the oxide solid-state battery is concerned, its electrolyte has relatively high ionic conductivity and stable chemical characteristics, which is not harsh on the preparation environment and easy to be produced and applied on a large scale. However, compared with traditional lithium-ion batteries, the cost of oxide solid-state batteries is still high, and the performance needs some time to improve. Oxide solid-state batteries are most likely to be applied to high-end electric vehicles first, because customers may be willing to pay the premium for solid-state batteries in order to obtain longer cruising range and higher safety.

  When it comes to semi-solid batteries, Zhang Lin said: "At present, solid-state battery enterprises in China mainly choose the research and development route of semi-solid batteries based on solid-liquid mixed electrolytes. Although adding liquid electrolyte may reduce the thermal stability to some extent, the process of mass production of semi-solid batteries with solid-liquid mixed electrolyte is more compatible with the current manufacturing technology and equipment of liquid lithium ion batteries. Considering factors such as materials and equipment, semi-solid batteries are more feasible in the short term and are already on the eve of mass production. "

  Can Europe overtake in corners by developing other new batteries, such as lithium-air batteries or lithium-sulfur batteries? Kay Christian Muller is not optimistic about this. He told the Science and Technology Daily reporter: "These new battery systems are still under development, and there are still many problems when they are introduced to the market. Europe cannot rely on these battery systems to catch up with Asian battery manufacturers. "

  With complementary advantages, China-EU battery industry looks forward to mutually beneficial cooperation.

  The domestic battery industry in Europe is in the process of rapid development. Through policy guidance and cooperation between upstream and downstream enterprises, the battery production capacity in Europe will gradually expand around 2025 and occupy a certain global market share. At the same time, European companies are also seeking the far-reaching layout of the battery industry at different levels. For example, cooperate with battery enterprises through equity investment or joint venture, infiltrate into the upstream mineral resources of power batteries to ensure stable production capacity supply and strengthen the control of industrial chain.

  Take BASF as an example. In August 2021, BASF acquired a 51% stake in Shanshan Energy, a leading lithium battery material company in China, and actively promoted cooperation with battery companies such as Contemporary Amperex Technology Co., Limited and Honeycomb Energy in the field of battery materials and recycling; In Japan and the United States, BASF has established joint ventures with old cathode material supplier Toda Industries. In Europe, BASF has built production bases for cathode active materials and precursors in Germany and Finland. BASF has quietly become one of the world’s leading suppliers of cathode active materials for lithium batteries, not only seizing a strong market advantage, but also becoming the first company with cathode material production capacity in all major markets around the world.

  Let’s look at the German Volkswagen whose strategic goal is to become one of the world’s three largest battery manufacturers. In May 2020, Volkswagen invested about 1.1 billion euros to acquire a 26% stake in China battery factory Shangguoxuan Hi-Tech, becoming the largest shareholder of Guoxuan Hi-Tech. In the first half of 2022, the installed capacity of Guoxuan Hi-Tech power battery was 5.8GWh, ranking eighth in the world. Guoxuan Hi-Tech is developing the first generation of standard batteries for the public. In the battery factory built by Volkswagen, Guoxuan Hi-Tech will cooperate with Volkswagen as a technical partner in the production layout, equipment deployment and production process of the battery factory to help it realize the industrial production of batteries.

  From this perspective, China-EU battery industry is forming a new bond, with capital, technology and market intertwined and deeply integrated. On the one hand, China enterprises have their own advantages in terms of capacity scale, technology maturity and supply chain control ability; On the other hand, Europe is also constantly strengthening the supply capacity of its key products. Strengthening mutually beneficial cooperation between Chinese and European enterprises will help both sides give full play to their respective advantages and take the initiative in the global new energy vehicle market. Looking forward to the future, China and Europe may be the right way to jointly deal with climate change and energy crisis. (Written by Li Shan, reporter of Science and Technology Daily in Germany; Planned by He Yi, Fang Linlin)

LI: It’s a bit difficult to realize the ideal.

This time, LI had a topic because of the new car problem and the withdrawal of shareholders.

 

On December 13th, Sky Eye Information showed that after seven capital increases, Beijing Chehejia Information Technology Co., Ltd., the operating entity of LI, was lowered for the first time, and its registered capital was changed from 915 million yuan to 682 million yuan, a decrease of about 25%, and some investors withdrew.

 

Coincidentally, just after LI’s first new car, Li ONE, was delivered in December, users reported that there were many problems with the new car, including the failure alarm of the instrument panel emission system and the inability to speed up when stepping on the accelerator pedal.

 

For all kinds of problems after the delivery of new cars, LI CEO Li Xiang bluntly said in his personal official Weibo, "It is the greatest help for us to point out problems at the first time. In LI, finding and solving problems is the process of creating value, and concealing problems is suicide."

 

In an interview with the Beijing News reporter, some insiders admitted that they faced various problems at the stage of delivery. Although it had nothing to do with quality, it did leave a bad impression on users.

 

At the same time, the "small episode" of equity change has also made the outside world catch the wind. Some people think that capital changes and shareholders withdraw or prepare for IPO, but LI officials have not responded to this. If it is true, can LI still achieve Li Xiang’s goal of building a car under the circumstances of just delivering and facing problems and pursuing capital realization so quickly?

Rapid response to new car failure

 

On December 3rd, LI officials said that the first batch of new cars had been delivered, and at the same time, Li ONE with Baby Blue body color matching will begin to roll off the assembly line on December 13th.

 

The owners who got the first batch of new cars were not happy for too long, and the new cars had various failures. But the ideal response to the new car problem is also very fast.

 

On December 11th, after a user reported the alarm message of "emission system failure" on the instrument panel of the vehicle, on December 12th, LI immediately responded in its official Weibo that the cause of the instrument panel emission failure alarm was confirmed as "false alarm caused by the self-diagnosis mechanism of the three-way valve of the air conditioning system", and said that it would be solved in the subsequent software upgrade, and such problems would not affect the driving and safety of the vehicle. In addition, LI said that it also found that some vehicles will have false alarms such as parking system and body stability system, and will upgrade the software through OTA next week to solve the problem of false alarms.

 

On the morning of December 16th, a user drove into the expressway after picking up the car from the Hangzhou delivery center. After the adaptive cruise function was released during driving, the vehicle pedaling the accelerator pedal could not speed up. LI once again responded that the reason why the vehicle can’t speed up has been determined that the logistics mode of the vehicle was not completely released before it was delivered to the user, which is a missed inspection error.

 

In this regard, some netizens commented that it is normal for new cars to have bugs, but LI dares to face and solve problems, which is worthy of users’ expectation. However, many users said that this kind of problem appeared just after the new car was delivered, and it was difficult for people to treat it lightly. "This shows that it is still not solid. Security has always been the key to ideal advocacy, but it turned out to be a problem in the battlefield." Some users said.

 

There are many complaints about the delay in delivery.

 

According to the Beijing News reporter, it has been four years and five months since the establishment and delivery of LI, which is definitely one of the enterprises fighting on the long front among the new forces making cars.

 

Shortly before the delivery, LI also received complaints from users because of the delayed delivery. At the end of October, Ideal announced that it would postpone the delivery opening time of Li ONE, the first mass production model, from November this year to December, and directly deliver Li ONE 2020 models to the first batch of users.

 

In view of the reasons for the delayed delivery, LI said that the 2020 product has more upgraded parts. LI promised that the specific delivery time for each user would not exceed one month through the adjustment of the factory’s production capacity.

 

On October 21st, LI will update the estimated delivery time of the specific month according to the locking situation of the reserved users. If the license index expires, it will extend the license index for free.

 

Some car booking users said that many customers who have made small orders and locked orders have fully recognized the previous version of LI after several rounds of iteration, but this upgrade has also caused some customers’ uncertainty and wait-and-see mood. "The newly upgraded part may not necessarily add new users, but the cut place will definitely lose some existing customers." The user said.

 

It is difficult to rely on the new forces of building cars.

 

After several twists and turns in LI, the evaluation of the outside world has become mixed.

 

When the delivery was postponed before, Li Xiang had responded to LI’s "slow efficiency". "It is good for us, and we can see some mistakes made by many previous enterprises. We hope to effectively avoid these pits." Obviously, Li wants to have a clear understanding of what he and LI need and what to do.

 

Some insiders also said that for this industry, it is not a bad thing to spend more time to precipitate cars except that the tuyere is almost gone.

 

But after the delivery, LI will face more problems. The capital problem is the first thing to support the development of enterprises. The data shows that the operating income of LI in 2018 is about 170 million yuan, the net profit is about-719 million yuan, the total assets are about 4.732 billion yuan and the total liabilities are 830 million yuan. As of the first half of this year, LI’s operating income was about 5,277,600 yuan, net profit was about-629 million yuan, total assets were about 5,842 million yuan, and total liabilities were 931 million yuan.

 

However, the registered capital of Beijing Chehejia dropped sharply, and the shareholders of the company withdrew frequently. This makes people doubt the viability of LI’s capital. Some people think that LI’s capital change may pave the way for its overseas IPO. Earlier, it was reported that LI has started the listing of US stocks in 2020, and the IPO scale may be around 500 million US dollars.

 

A financial analyst said in an interview with the Beijing News that if the IPO in LI comes true, it will indeed bring more capital support to enterprises, but it will also bear the risks of company development and stock price fluctuation. Weilai is an example.

 

As its name suggests, LI is an ideal enterprise among the new forces of car making. However, it is not a good sign that users are questioning the products just after delivery. There have been rumors in the industry that there are not many new car-making forces that can survive in the cold winter of the auto market. Whoever can take the lead in IPO will survive. However, for companies that have just taken the first step of delivery, the ideal IPO pace may be a bit big.

 

Beijing News reporter Mo Wei Image source enterprise official website

Editor Zhang Bing proofreads Liu Jun.

Huaxi Zidai Factory was exposed as Japanese capital? The factory admits: But …

On September 20th, the rumor that Hua Xizi’s "Public Relations Collective Resignation" and the letter of apology had nothing to do with the public relations department went on the hot search, which once emphasized that it was an authentic domestic product.

Jiupai Financial Reporter noticed that the product parameters of Huaxizi Balanced Liquid Foundation in Tmall flagship store showed that its manufacturer was Shanghai Dongse Daily Chemical Co., Ltd.. The product is similar in shape to the traditional snuff bottle, and the details page emphasizes its inheritance of "Oriental Rhyme".

According to the data, Shanghai Dongse Daily Chemical Co., Ltd. is 100% wholly-owned by Dongse Cosmetics Co., Ltd., and its chairman and legal representative are Ishihara Jinghong, and its director and general manager are Tamura Keiji, with a registered capital of 3.48 million US dollars. It was established in 1999. The national enterprise credit information publicity system also shows that Shanghai Dongse Daily Chemical Co., Ltd. is a limited liability company (wholly owned by a foreign legal person).

On September 20, Jiupai financial reporters called Shanghai Dongse Daily Chemical Co., Ltd., and the staff said that "Huaxizi Balanced Liquid Foundation is produced by us, and we are a Japanese-funded enterprise; But the factory is in China and the employees are all from China. "

In this regard, Huaxizi customer service responded to the Jiupai financial reporter: "At present, all the products of Huaxizi are manufactured in China, which have been put on record by the government and passed the strict testing of relevant departments."

It is reported that Dongse Group is a well-known Japanese cosmetics pigment related manufacturer, and its production scope covers functional raw materials, powder and liquid makeup, nail polish and skin care. Shanghai Dongse Daily Chemical Co., Ltd. is a cosmetics processing enterprise invested and established in China.

Previously reported

Recently, when Li Jiaqi introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, he saw a netizen leave a message saying that it was getting more and more expensive. He asked, "Where is it expensive? It’s been this price for so many years. Don’t talk nonsense with your eyes open. Domestic brands are difficult … where is it expensive? "

Later, Li Jiaqi said: "Sometimes I look for my own reasons. After so many years, my salary has not risen. Have you worked hard?"

It is this sentence that triggered a heated discussion among netizens.

On September 19th, more than a week after the live broadcast in Li Jiaqi, Weibo, the official of Huaxi Zi, issued an apology statement, saying that he was sorry that we were late. In the past week, the whole network paid great attention to it, and the relevant opinions were fully recorded and being revised according to the opinions of netizens. Some netizens think that Hua Xizi didn’t respond more to the Li Jiaqi incident, and half of the contents in the letter were promoting the brand.

The apology statement is as follows:

Thank you for your attention to Hua Xizi.

I sincerely apologize to all of you. In the past week, Huaxizi has received great attention from the whole network. We are scared and at a loss, and the brand has not spoken before. During this time, we constantly absorbed your criticisms, opinions and suggestions.

I’m very sorry for taking up too many public resources. Thank you for your encouragement. We have fully recorded the relevant opinions, and the team is comparing, revising and upgrading them one by one, adhering to the initial intention, bringing you better products and providing better services.

This large-scale attention and discussion is a valuable opportunity for us to listen to the real voices of different consumers, and it is also the starting point for the team to self-examine and start again. Thank you very much for your attention, whether you have used our products or have never known our partners.

Hua Xizi was founded in Hangzhou, and became attached to Xizi Lake, with Hua as the surname and Xizi as the name. R&D center, production plant, tax payment, etc. are all in China, and it is an out-and-out China brand. "Promoting the beauty of the East and casting a century-old national makeup" is Hua Xizi’s brand vision. Since the development of domestic products, it has been endless. As a young China makeup brand, Hua Xizi hopes to tell the story of China and inherit the beauty of the East.

Just a few words, can’t reply one by one.

In the future, we will continue to share with you what the brand is doing, so that everyone can understand Hua Xizi in more forms.

Down-to-earth, steady and far-reaching; Let a hundred flowers blossom and domestic products become stronger.

After Hua Xizi apologized, some media initiated a vote on "How to treat Hua Xizi’s apology", and 33,000 people participated in the voting before the press release. Among them, 11,000 netizens thought Hua Xizi didn’t respond to the price issue, 5,934 netizens thought it was too late, and nearly 5,648 netizens thought it was more like a brand advertisement.

Source | Observer Network Comprehensive @ Jiupai Finance, previously reported

Original title: "Huaxi Zidai Factory was exposed to Japanese capital? The factory admits: but … "

Read the original text

Revealing the emotional anchor’s skill of collecting money: acting hype, selling miserable goods

  Xinhua News Agency, Jinan, June 2 nd Title: Revealing Emotional Anchor’s Art of Collecting Money: Acting and Speculating, Selling Miserable Goods.

  Xinhua News Agency "Xinhua Viewpoint" reporter

  In Tik Tok, Aauto Quicker and other short video platforms, there are a group of anchors who solve emotional problems for netizens. They can solve complicated contradictions and disputes in daily life in minutes, attracting a large number of middle-aged and elderly viewers.

  A survey by Xinhua Viewpoint reporter found that these emotional anchors often write, direct and play false stories under the guise of "mediation", with the actual purpose of bringing goods. Most of the goods sold are fake and shoddy, which is suspected of fraud.

  Making up stories "selling miserably" has tens of thousands of fans.

  The reporter searched several short video and live broadcast platforms with the keyword "emotional anchor" and found that under the label of "positive energy", the screen was full of incredible ethical stories, such as "my ex-boyfriend took out his kidney for his girlfriend but chose to disappear" and "my husband died for 6 years and met again on the way to work".

  Once you pay attention to an emotional anchor, the platform will continue to push similar emotional anchors. In the live broadcast room, the anchor usually conducts so-called contradiction mediation and dispute settlement in the name of accepting the request of the "client". After the broadcast, the anchor took "everyone likes it to 100,000, so I will contact the client for mediation" as a gimmick, accumulating the audience and popularity in the live broadcast room, and distributing more traffic in the background accordingly.

  From fighting between husband and wife to quarreling between mother-in-law and daughter-in-law, from maintenance disputes to child abuse, the drama of "mediating contradictions" by anchors is constantly staged in videos or live broadcasts. Some of the protagonists in the story are terminally ill boys, and some are mothers abused by their children. They have left messages to the emotional anchor for "help" because of their "miserable experiences".

  The anchors sometimes look dignified and sometimes impassioned. After the connection, it only takes a few hours, and seemingly extremely sharp contradictions will always be solved.

  According to the reporter’s investigation, the number of fans of emotional anchors in Tik Tok is more than 10 million, and there are also tens of thousands of fans. Some millions of fans often watch live broadcasts of anchors with more than 100,000 people.

  Not only live broadcast, but also some anchor numbers broadcast "series" in the form of short videos. A Tik Tok named "Dai Sige" has broadcast more than 200 short videos so far, with more than 5.4 million fans and more than 46 million likes, and the highest rating of a single video exceeds 2.8 million.

  The content of "selling badly" has won the trust of a large number of middle-aged and elderly audiences. The helplessness, fear and deception of the parties in the video not only satisfied their curiosity, but also won their sympathy. For example, in the live broadcast room where the plot is "treating the mother", there are barrage screens such as "This girl is so kind", "Too filial", "Help her" and "Help me place an order when my son comes back".

  Wang Xiaoyan, a senior anchor, said that these emotional anchors won by team ability and script plot, and the people and stories were carefully compiled and interpreted.

  The parents of Ms. Yin, a citizen of Nanning, Guangxi, are over 60 years old. Both of them pay attention to a large number of emotional anchors and spend several hours watching these short videos or live broadcasts every day. "They are actually attracted by the dramatic conflicts in these videos. Some anchors have intense emotions, strong inflammatory language and like moral criticism, which is particularly easy for middle-aged and elderly people to become addicted. " Ms. Yin said.

  Some live broadcasts earn tens of thousands of yuan, and the sales are often defective products and no fakes.

  In fact, the emotional anchor interprets the story of "ups and downs" according to the script, creates "conflicts and disputes" and acts as a "mediator", with the ultimate goal of "sucking powder to raise the number", so that fans can bring goods after reaching a certain number.

  An emotional anchor told reporters that the daily income of an ordinary live broadcast room with tens of thousands of fans ranges from several thousand yuan to ten thousand yuan, such as rewards, parking fees with goods and profits with goods. In a live broadcast room with over one million fans, the income can easily reach more than 50 thousand yuan.

  An emotional anchor selling e-books introduced that the total number of fans of his team in Tik Tok and Aauto Quicker is about 3 million, and the team’s income mainly consists of two parts: first, fans reward, which mainly attracts fans to "encourage and support" the plot parties and mediators in the process of resolving emotional disputes; The second is the income from goods, because the cost of selling emotional counseling e-books is almost zero, and the profit is extremely high. The monthly income of its team can reach 1.2 million yuan.

  In order to close the distance, the audience in front of the screen is called "family" by the anchor. "Family, come and want to hear what happened to their mother-in-law relationship. Please pay attention or join a fan group."

  When the reporter entered the Tik Tok named "Colette March for Love", the anchor was broadcasting a "party". With tears in her eyes, the client told the story of being driven out of the house by her mother-in-law, which attracted more than 600 fans to watch in just a few minutes.

  The reporter learned that in the live broadcast room of the anchor, you don’t need to pay any fees to pay attention to the anchor, but to become a "fan" of the anchor, you need to pay a shaking coin worth 0.1 yuan RMB. "After becoming a fan, speak in the live broadcast room, and the user name will be marked with ‘ Family label ’ , become the anchor ‘ Family ’ 。” Tang, an elderly enthusiastic audience of an emotional anchor, said. Being "fans" and "family members" means building trust and close emotional ties with the anchor and being willing to spend money for the anchor.

  After the emotional story is over, there are often many people performing "fake bargaining" in the live broadcast room, and the sales are often defective products and no fakes. Many anchor performances turned against "manufacturers", letting them make profits or even take money, forcing price reduction or reproduction. For example, when they sell cosmetics, daily necessities and jewelry, they "fudge": "They buy things to help more clients solve problems in the live broadcast room", "Factory direct sales, absolute lowest price, genuine products" and "The manufacturer has put a quality guarantee of 200,000 yuan in my place, so the family can rest assured".

  According to some users in Tik Tok, the goods they bought in the live broadcast room of emotional anchor were of poor quality, the goods were not on the right board and the after-sales service was poor. Ms. Liu, a 64-year-old citizen of Jinan, told the reporter that after the goods such as silver ornaments purchased in the live broadcast room were identified as fakes, she repeatedly contacted the customer service and never got a reply. After complaining about the incident in the live broadcast room, she was called "black powder" by the anchor, personally attacked and kicked out of the live broadcast room.

  Recently, a survey conducted by an institution on the experience of the elderly being cheated on the Internet shows that "false advertising" is the most common risk of the elderly when surfing the Internet, accounting for more than 30%. Followed by online fraud, accounting for about 22%. Among different groups of elderly people, the proportion of elderly people living alone in rural areas who are deceived is as high as 90%. In the most common deception scene, "live broadcast, short video" is indispensable.

  Emotional live broadcast forms a complete industrial chain, and the platform should strengthen supervision.

  In March, Tik Tok Security Center issued the "Public Notice on Punishment for Violation of" Selling Miserable Goods and Performing Speculation ",saying that the platform has imposed penalties for violation of regulations on selling miserable goods, fabricating bizarre stories and performing hype, and some anchors mediate emotional disputes, fabricate bizarre stories and use sympathy, with the ultimate goal of bringing goods.

  The reporter’s investigation found that the emotional live broadcast market has formed a relatively complete industrial chain from actors to scripts, from "sucking powder" to bringing goods. Some WeChat WeChat official account even have an article titled "Mai Shou Lian Manual". Mai Shou can communicate with the anchor alone or with many wheat, or find his own partner to temporarily play. The most popular plots include cheating, liking my cousin, rural plots, domestic violence and so on.

  "widely used among anchors ‘ Family ’ Address is emotionally attractive to the audience. Most emotional anchors are biased towards ethics, family disputes, and the relationship between mother-in-law and daughter-in-law, which is extremely attractive and deceptive to middle-aged and elderly people who lack social interaction. " Zhu Guowei, a professor at the School of Business Administration of Hunan University, said.

  "Emotional anchors sell bad hype by fabricating stories, which has a certain deceptive nature and is suspected of breaking the law." Wang Sixin, deputy dean of the Institute of Community of Human Destiny, Communication University of China, said that relevant parties should intensify efforts to rectify and purify cyberspace.

  Chen Guanwen, a lawyer of Shandong Rizhong Law Firm, said that it is a typical price fraud to induce consumption by performing routines such as "bargaining", falsely raising the price first and then reducing the price at a loss.

  Liu Junhai, a professor at the Law School of Renmin University of China, believes that the platform should strengthen the supervision of commodity quality and price and improve the consumer evaluation mechanism.

  Experts suggest that the relevant regulatory authorities should improve the platform management measures and increase penalties. If the platform fails to fulfill its obligation to review the qualifications of operators, or fails to fulfill its obligation to ensure the safety of consumers, causing damage to consumers, it shall bear corresponding responsibilities according to law.

  Wang Sixin believes that the pace of social life is accelerating, and many middle-aged and elderly people lack children to accompany them, so their emotional needs cannot be met. At the same time, they lack full understanding of new technologies and means, have poor discrimination and are easily confused. The whole society should strengthen the reminder and care for this group. In addition, consumers should actively report the fraud they find, and relevant departments should also increase the punishment for illegal acts. (Reporter Wang Yang, Pan Qiang, Xie Ying, Li Ziwei)

Whether WeChat gives Tik Tok a "bright red card" is a monopoly or unfair competition is controversial.

  A few days ago, Tik Tok said that new users could not log in to Tik Tok normally with the authorization of WeChat, because there was a problem with the login service provided by WeChat open platform, which caused troubles to the common users of Tik Tok and WeChat. According to people close to Tencent, WeChat’s move is "based on platform rules and consideration of protecting users’ privacy".

  At the beginning of the new year, Tik Tok released the video social App "Duoshan", and it was soon discovered that the download link was blocked by WeChat on the grounds that "the webpage contains unsafe content".

  As of press time, Tencent officials did not respond to this matter. However, on January 26th, WeChat issued a notice on "Handling of Recent Induced Violation and Malicious Confrontation", which explicitly prohibited the testing and induced behavior of external links, and specifically named the offending apps including today’s headlines, Tencent’s Didi Chuxing, JD.COM and so on.

  Is it suspected of unfair competition?

  On January 23, the relevant person in charge of Tik Tok said in an interview with the media that WeChat has the value of hydropower infrastructure. At present, there are more than 200 million users who use WeChat accounts to log in to Tik Tok alone. Once WeChat is unilaterally banned, it will have a greater impact on users.

  Cong Lixian, a professor at the School of Intellectual Property of East China University of Political Science and Law, holds different views on the "infrastructure theory". He told the "Legal Daily" reporter that under normal circumstances, basic telecom service providers are considered as basic network service providers. Facebook and Twitter have a very large market share in the United States and have never been recognized as infrastructure.

  Earlier, Zhang Xinnian, a Beijing lawyer, said in an interview with the media that if Tencent unilaterally terminated Tik Tok’s WeChat authorized login, it would be suspected of damaging the normal choice rights of Tik Tok operators and consumers, which could be considered as unfair competition.

  Cong Lixian believes that in the market economy, whether it is compatible with other people’s products or services is usually the result of free competition, and deciding whether it is compatible is also a voluntary choice for operators to maximize their interests. Whether incompatible behavior constitutes unfair competition as stipulated in the Anti-Unfair Competition Law depends on whether the operator is malicious.

  "Based on the protection of personal information and the protection of corporate commercial resources, it is understandable that WeChat carries out necessary management and does not involve malicious incompatibility; Wechat and Tik Tok can still be installed and run on the same device, and they are not compatible. Moreover, in addition to WeChat account, Tik Tok users can also choose to log in to Tik Tok by means of mobile phone number, headline account, etc., not just relying on WeChat account login. " Cong Lixian said that this is a normal enterprise competition, and moral kidnapping should not be used to accuse normal business operations.

  Kong Xiangjun, dean of the Institute of Intellectual Property and Competition Law of Shanghai Jiaotong University, said in an interview with the Legal Daily that compatibility is not only the operator’s choice, but also may be based on various reasonable factors such as safety and efficiency. Compatibility and incompatibility are common phenomena on the Internet, and forced compatibility is not only impossible, but also harmful. We should not only adhere to the principle of freedom of competition, but also limit the scope of "malice".

  "As far as this incident is concerned, if Tik Tok has a variety of options for users’ access channels, a certain platform operator has no obligation to open up. Whether or not to open the platform is usually the freedom of competition of operators, and the law only restricts the competitive behavior of monopoly operators. Wechat’s termination of authorized login will objectively bring inconvenience to Tik Tok users, but this benefit has not yet risen to the legal level, more like a ‘ Reflective interests ’ That is, if it is good to log in with WeChat account, it will cause some inconvenience if it cannot be used. However, this benefit is the reflective benefit brought by the previous login. The benefits felt by the parties are not real benefits, so it is difficult to claim rights. " Kong Xiangjun said.

  Internet industry is cautious about monopoly.

  Accusing the monopoly of WeChat is the voice that the headline department has made many times. The relevant person in charge of headlines once pointed out in an interview with the media: "The core lies in the rapid development of headline products, including Tik Tok, which has shaken Tencent’s monopoly position and commercial interests."

  So, does WeChat’s behavior constitute a monopoly? Article 3 of the anti-monopoly law stipulates that monopolistic behaviors include: the operators reach a monopoly agreement; Operators abuse market dominance; Concentration of operators that have or may have the effect of eliminating or restricting competition.

  Sheng Jiemin, a well-known expert in anti-monopoly law and a professor at Peking University Law School, said in an interview with the reporter of Legal Daily that in fact, the determination of monopoly status is very complicated, and in judicial and law enforcement practice, it is necessary to be very cautious about the determination of "abuse of market dominance" by enterprises.

  "Many people think that a large market share has a monopoly position, but it is not. To judge whether an enterprise has or abuses a dominant market position, many factors must be considered." Sheng Jiemin said that the rapid iteration of the Internet industry determines the criteria for judging dynamic competition rather than static scale. In addition, Internet companies are trying their best to expand their own scale, and the boundaries of related markets are far less clear than those of traditional markets. In this case, more attention should be paid to market entry, market behavior of operators, impact on competition and other factors.

  Cong Lixian also believes that it is difficult to define the scope of the relevant market, whether the specific parties in the relevant market are involved in market dominance, and whether the relevant parties are abusing market dominance. "In view of this incident, WeChat belongs to social software and Tik Tok belongs to short video application, and they actually do not belong to the same relevant market."

  You Yunting, a Shanghai lawyer, told the reporter of Legal Daily that on the issue of monopoly, on the one hand, it depends on whether the operators have a dominant market position, and on the other hand, it depends on whether the consequences of monopolistic behavior have caused subversive changes to the whole competition pattern. "Tencent didn’t block all users in Tik Tok, but just stopped logging in new users’ WeChat accounts, not to mention abusing the dominant market position."

  Xue Jun, deputy dean of Peking University Law School, told the Legal Daily reporter: "Being unable to log in with WeChat account normally will objectively affect the user experience of Tik Tok users, but it is unlikely to have a long-term and obvious effect of eliminating and restricting competition. Because even if Tik Tok users can’t log in with WeChat account, they can log in by other means. It is still necessary to go deep into the specific legal relationship involved by the parties, and not just look at some big things, otherwise it may be biased. "

  "This incident is not entirely a bad thing for Tik Tok. In a sense, it is also an opportunity to test the stickiness of Tik Tok users. Enterprises must have a sense of management and cannot pin their business models on the cooperation of others. " Xue Jun said.

  Information security attracts netizens’ attention

  Although Tik Tok has repeatedly denied "acquiring the WeChat relationship chain" in this storm, the discussion on the relationship chain has not stopped.

  Weibo user "Nutritionist-Guo Lin" said, "My Tik Tok has not been bound to WeChat. Today, I downloaded Duoshan, logged in with Tik Tok, and saw that many friends recommended are WeChat friends … … I feel that Tik Tok is very unsafe. ".

  On January 25th, Zhou Tian Finance reported that the code screenshots obtained from the industry showed that today’s headline adjusted the Cookie of WeChat browser and sent it back to today’s headline server. It is speculated that the headline is likely to obtain the WeChat friend relationship chain in this way. According to the screenshot, the headline extends the life cycle of Cookie in WeChat browser to 10 years, while in the industry, such cycle is usually about a few days.

  Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes that in the era of big data, respecting users’ right to choose and privacy is an eternal theme. Taking the case of using Sina Weibo user information illegally by Pulse as an example, the court held that protecting user information was an important basis to measure the legitimacy of the operator’s behavior, and finally decided that Pulse constituted unfair competition.

  Zhu Wei said that enterprises should give priority to personal information security and privacy protection from the perspective of users. Secondly, under the framework of laws and regulations, reasonable and proper use of data can bring better product experience to users.

  You Yunting added that in addition to the platform side, users should also raise their awareness of self-protection. They should try to install products from big companies and not install apps from unknown sources. Permissions related to their privacy must be thoroughly understood before choosing whether to agree or disagree, and synchronization functions must not be abused. Reduce the possibility of personal information disclosure through good use. (Reporter Han Dandong Luo Congran)

Song Dandan "embarrassed" hot search, entertainment variety "boring" for a long time?

Entertainment variety shows are becoming less and less attractive.

Author | Mo Dye

# Want to see Song Dandan, Quiet and Summer Xu participate in the variety show together #.

After being baptized by the topic of "Docking Studies" for several days in a row, netizens finally put this topic on the hot search list in an atmosphere of suffocation, horse catching and excitement.The public has been really bored for a long time.

Last Friday, "Flowers and Teenagers" premiered in the camping season. With the help of the guest’s variety IP, it can only be questioned in a harmonious atmosphere that it has lost its "taste of flowers" and was labeled as "boring". The first high-level hot search unlocked by the previously hit "Yearning for Life 6" is also "boring".

Entertainment variety shows are becoming less and less attractive.There are almost no projects that can really be called "explosions" in the variety market that is about to go through half a year. The energy CP of "Half-cooked Lovers" is already in the Spring Festival; Cyndi Wang’s phenomenal turn to red in "Braving the Wind and Waves" failed to heat up the program.

The latest time to "tear" the boring net was "Fifty Kilometers of Peach Blossom House 2" which premiered last Sunday. # Eric Wang rejects Song Dandan’s proposal #, # Song Dandan makes people suffocate #, # Nine-minute text paraphrased in Peach Blossom House # and other topics have swept the hot search, among which the reading volume of the first topic has exceeded 680 million, and other topics have also exceeded 100 million.Embarrassed and suffocated, but the public is constantly in it, feeling a revitalized entertainment variety.

We don’t admire the topic of tearing the scene first, but we are more afraid of a boring entertainment variety. The boring cycle of entertainment variety shows is by no means a simple "topic effect" that can be summarized. Taking this as an opportunity, we also try to explore:When can I really talk about the variety show?

The dilemma of "four unlike": avoiding greed in variety shows

 

The reason why "dock science" can become a new topic that many people deconstruct enthusiastically is that the famous scenes it appears always revolve around one theme: socialization.

Under the explicit label of social cattle and social fear, it is actually difficult to answer the complicated proposition of socialization. "Peach Blossom House 2" simply presents a multi-person social collision in 9 minutes. Individuals and groups, qualifications and personality, generations and interpersonal relationships are all presented in this big dye vat. The feeling of suffocation is magnified to the extreme.

And this kind of intensity focus on a single theme is exactly what most variety shows lack. On social platforms such as Weibo, we have no choice but to find that almost no one can escape the question of the audience’s "four unlike" at present.

In more and more variety shows, what we can see is actually "compounding":Vertical themes want to penetrate the circle, want to have family fun, variety shows should have social issues, take care of reality, etc. When all these are applied to creation, the initial theme will inevitably begin to blur.

"You can’t eat a big fat man in one breath". Although objectively, the market has not yet spawned a new explosion in the post-Ming investigation era, Tencent Video and He Chen’s "Start Reasoning", which is fully overweight, are still highly anticipated by the market, but after the broadcast, the above high praise and short comments have appeared.

This may be related to the positioning of the program. Duo Xiaomeng, the producer of the program, revealed that the program takes into account the needs of reasoning users for reasoning content and the satisfaction of pan-entertainment users in the story. In short, it’s both reasoning and family fun. But it is also this "compatibility" that makes it difficult for both to be more extreme. However, after the first issue, the program is getting better and better, and the popularity of the whole network is rising.

In fact, the logic of the genre theme is to penetrate the circle first, and then to radiate a wider group. For example, this is street dance and China New Rap series. This has also been verified many times in the drama market. However, in the past two years, everyone seems to be eager to realize the circle through the superposition of elements, but the effect is not ideal.

In the camping variety show, the story of Xiao Bai’s growth is "not enough camping" for senior fans, and it is also "the life that the low-end version yearns for" for slow variety users. In order to expand the user base as much as possible, e-sports variety shows are increasingly integrated with multiple elements such as CP candy, draft, training, stars, etc., but they also face the problem that the positioning of the user base is vague and it is difficult to penetrate the circle. In the innovation path of talk show, group synthesis, industry and star amateur are in parallel, and they are still being explored.

The pan-entertaining reality show, in fact, is equally difficult to escape such problems.. Although there are voices calling Yan Min "cry foul" constantly, as of June 19th, the douban score of New Travel Notes dropped to 4.8 again. The condensed version of the real society he created has indeed integrated a large number of social issues, but it is also difficult to take into account the changes in content design and rules, and the lack of resonance of star deformation meters has also led to the program’s effect being less than expected.

The other side of "greed" is that the variety show is getting longer and longer.Up to this year,Almost half of the head variety shows appear in the form of two periods, double shifts or even three or four hours at a time.. Want a complete story line, want a reality show, want to be full of topics, want to be related to social issues, and even meet the brand owner’s exposure time requirements, so we can only extend the progress bar again and again.

More exaggeratedly, at the moment when attracting investment is difficult, the demands of brands are infinitely magnified, and all kinds of patch advertisements and high-frequency sub-broadcasts with full sense of existence have also seriously damaged the quality of content and become the last straw to overwhelm "boredom".

Reality show dilemma: boredom is more terrible

 

If we once laughed off Song Dandan’s relationship with her son Batu in "A Desired Life", now her attitude towards the younger generation in "Peach Blossom House" has really caused public discomfort. Ask about masterpieces, ask about emotional status, "suppress addiction", and treat them differently … The audience seems to find "awkward resonance" in many daily life scenes.

Although at present, the topic popularity of "Peach Blossom House 2" has not yet fully fermented: on data platforms such as cat’s eye and lighthouse, the program popularity value has not yet entered top3. However, if compared horizontally, compared with the camping season of "Flowers Less" which started at the same time,"Docking" has achieved a hot breakthrough.

In the public’s preference for "dock science", in fact, we can see too many shadows of the original "flower science":At least everyone is alive. Although this vivid collision may make people feel uncomfortable. After all, in recent years, the variety of entertainment has become more and more harmonious and beautiful. Even the Tucao Conference, the most offensive art, was once questioned by "whitewashing".

In today’s reality show, "people" are increasingly invisible.Not only do the stars no longer regard Weibo as a circle of friends, but they also set up a "perfect person" in the reality show. Quiet Na Ying staged a sister’s high-end dialogue bureau, full of the art of language, seemingly full of tension and sparks, but there was no loophole. On the contrary, it was the pull of the two and Kelly, which was a bit of a wave sister.

The original reality show was very good at strengthening the drama of the story and increasing the point of view by creating conflicts or connections between people, and the stars also contributed a famous scene. Only when the public began to be "serious", things went in the other direction: for example, the general manager’s label "I don’t want you to feel, I want me to feel" engraved on Huang Xiaoming, and for example, Yang Li, who was repeatedly criticized for her business endorsement because of women’s independence issues.

The boundary of public opinion is extremely difficult to predict. The other side of bold opening may be that it has not yet enjoyed the traffic dividend, but has taken the lead in entering the disputed area. Even the relatively low-risk speculation of CP also faces the risk of dismantling CP, so it has also been rejected by many stars.

One of the obvious manifestations of "boredom" is probably that there has not been a phenomenon of "creating gods by variety" for a long time.At one time, Angelababy was the darling of the variety market because of his running man’s steady position, and tranquility became the darling of the variety market because of his straightforward personality. Summer Xu’s "Princess Disease", Tamia Liu’s wife’s design and Jerry Lee’s big black cow are all indelible memory points.

Recalling this year’s variety market, Cyndi Wang’s sweetness runs through it all the time, and it seems that it is hard to think of too many famous variety scenes. With a little memory, it seems that only the white deer who just joined the running man this season is loved by the public with the characteristics of funny women.Safe seems to be the best choice in this unstable entertainment environment.

In the past two years, variety production has increasingly emphasized the concern for reality and the discussion of social issues, which is certainly an improvement, but it also provides a shortcut for variety production. Just like the nine minutes of suffocation in Peach Blossom House, of course, there are discussions on social issues, but it is also inevitable to question the topic first.

Variety "boring" is the result of comprehensive factors.The summer file is just around the corner. Can the entertainment variety that has been silent for half a year be gradually revitalized? As a summer-limited "Talk Show Conference 5" and "This is Street Dance 5", it is naturally expected to meet the expectations from the market; In addition, the list of Reuters posted on the Internet in the past two days has opened the curtain of "Breaking Through the Thorns", and iQiyi’s "China Rap Summit" has also been revealed to be expected to be booked for the summer.

Video websites have their own head projects, and the mature program mode is also a strong guarantee for the quality of the program. Whether it can break the dilemma of entertainment variety shows may be at stake. The layout of a number of new types of themes, such as Landing on the Round Fish Island, She Other Detective Agency and Major League of Impromptu Comedy, has attracted market attention, but will they get out of the "boring dilemma"? Still need attention.

Variety is about to usher in a new season, and we are also looking forward to a content market that is no longer just dependent on archaeology to get happiness, and we also hope that the variety market that has survived the "cold spring" will usher in the summer.

three

On November 6th, Beijing time, let’s take a look at the European football situation yesterday morning.

1. Barcelona 2-0 almeria at home.

Levan missed a penalty, De Jong and Dembele each scored a goal, and Barcelona beat almeria 2-0 at home, winning four consecutive league games. Recently, Barcelona scored 10 goals in four league matches, but kept 0 goals.

After the game, 35-year-old Pique delivered a tearful farewell speech at Camp Nou, officially ending his 14-year career in Barcelona.

2, AC Milan home 2-1 spezia
Gill, 36, came off the bench in the 72nd minute and scored the winner in the 89th minute, helping AC Milan beat spezia 2-1 and scored the crucial 3 points, overtaking Atalanta and rising to the second place in Serie A..

Gill was sent off after taking off his clothes to celebrate the goal. It was his second yellow card in just seven minutes. He had just been warned by the referee for complaining too much.

3. Manchester City 2-1 Fulham at home

In the 95th minute, De Braune made a point, Harland hit a penalty kick, and 10-man Manchester City beat Fulham 2-1 at home. At first, they thought they were going to lose 2 points, but in the end, they got 3 points narrowly. Finally, they temporarily overtook Arsenal, who had one game less, by one point, and reached the top of the Premier League.

4, Bayern away 3-2 Hertha Berlin

Shu Bo-Mo Ting rang twice in two minutes. Bayern beat Hertha Berlin 3-2 away, winning 8 consecutive victories in all competitions and 4 consecutive victories in the Bundesliga, and temporarily surpassing Berlin by 2 points to reach the top position. In the last seven competitions, Shu Bo-Mo Ting scored nine goals for Bayern.

Bayern was chased by Hertha Berlin for 4 minutes with a 3-0 lead in the first half, but it was almost a draw by Hertha Berlin in the final stage of the second half.

5, Naples away 2-1 Atlanta

Osmain scored the winning goal, Elmas scored the winning goal, Napoli defeated Atalanta 2-1 away, won 9 consecutive victories in the league, and continued the unbeaten start of 13 rounds (11 wins and 2 draws), holding AC Milan at the top of the list by 6 points.