If Europe wants to realize its ambition of power battery, why can’t it bypass China?

  China-Europe battery industry is forming a new bond, with capital, technology and market intertwined and deeply integrated. Strengthening mutually beneficial cooperation between Chinese and European enterprises will help both sides give full play to their respective advantages and take the initiative in the global new energy vehicle market.

  Until 2021, the batteries of electric vehicles produced in Europe were basically from abroad. Europe has to face the fact that Asian companies occupy a major share of the global battery market. With the leading image of China battery enterprises appearing in front of global users, Europe has stepped up efforts to support local battery manufacturers, and the cooperation and competition between the two sides in the battery market are deeply intertwined. Strengthening mutually beneficial cooperation may be the right way for China and Europe to jointly deal with climate change and energy crisis.

  Why did Europe give up the road of local battery production before? Why should we rearrange the relevant industrial chains? What are the difficulties in realizing this vision? Can the research and development of new batteries "overtake in corners" … … The reporter of Science and Technology Daily in Germany interviewed Zhang Lin, a professor at the Institute of Solid State Physics of the University of Hanover, Germany, and Dr Kai-Christian Moeller, a spokesman for the Hof Battery Alliance in Flawn, and other battery experts.

  Opportunities are rare, and China batteries are integrated into the European market.

  China’s batteries and new energy vehicles are constantly entering the European market. At the Hanover International Commercial Auto Show, Contemporary Amperex Technology Co., Limited, a battery manufacturer from China, signed cooperation agreements with a number of leading global vehicle companies and won the Daimler Truck Supplier Award. Later, the German car rental company SIXT signed an order for 100,000 new energy vehicles with BYD, an electric vehicle company in China, and the overall development momentum of China’s new energy industry was good.

  According to the report of market research organization SNE Research, in the first half of 2022, the installed capacity of global power batteries was 202GWh, a significant increase of 75.65% compared with 115GWh in the same period last year. Among the TOP20 enterprises, there are 15 enterprises in China, with a total market share of 61.88%. Of the 12 power battery manufacturers with a year-on-year growth rate of over 100%, 11 are China enterprises.

  Since 2017, Contemporary Amperex Technology Co., Limited has been the global power battery sales champion for five consecutive years. In the first half of 2022, Contemporary Amperex Technology Co., Limited’s power batteries accounted for 34.16% in the world. "We are proud to be an important force in promoting the electrification of the industry together with other leading global companies." Li Xiaoning, CEO of Contemporary Amperex Technology Co., Limited Overseas Business Department, said this at Hanover International Commercial Auto Show.

  Contemporary Amperex Technology Co., Limited CTP and MTV innovative batteries, or BYD brand-new blade batteries, China’s power battery products have comprehensive advantages in safety performance, strength, endurance, service life, charging and discharging power, low temperature performance and so on.

  At the same time, the sales of electric vehicles in Europe are growing rapidly. According to the data of European Automobile Manufacturers Association (ACEA), about one tenth of the new cars sold in the EU in the first half of 2022 are pure electric vehicles. Europe plans to phase out gasoline and diesel-powered vehicles by 2035. Europe, which still lacks local battery companies, has become the largest overseas market for power batteries in China.

  The cost is too high, and European companies once gave up battery production.

  Europe has always been an important base for battery research, but for cost reasons, Europe has gradually given up producing batteries in recent years.

  According to experts from Daimler, Daimler was a pioneer in electric vehicle research and produced lithium batteries in Saxony, Germany as early as 2012. However, compared with other manufacturers’ batteries, its products do not have much advantage, coupled with limited production capacity and high cost. After persisting in losses for three years, Daimler closed the lithium battery production plant in December 2015.

  At that time, Daimler CEO dieter zetsche said: "Daimler used to be the only German company that produced its own batteries, but today we realize that we can purchase it all over the world!"

  Bosch, an automotive electronics supplier, is also one of the early companies engaged in the battery business of electric vehicles, and has many related patents. As of August, 2021, Bosch ranked third in the patent application of lithium battery industry in the world, with 2571 patent applications.

  Considering the first-Mover advantage of Asian suppliers, Bosch Company assessed in 2018 that it needs to invest 20 billion euros to gain 20% market share in 2030, and whether and when the investment can be rewarded is still unknown. Therefore, after careful evaluation of market, technology, cost and investment, Bosch made a strategic decision to abandon battery production.

  In an interview with a reporter from Science and Technology Daily, a senior German battery expert said frankly: "It is really a pity now that Bosch made a strategic decision to abandon battery production in 2018."

  After American and European companies gave up battery production, the battery production industry gradually concentrated in Asia. This is an industry with full market competition. At present, products from many enterprises in China, Japan and South Korea are available for purchase.

  Start again, Europe vigorously supports the development of local battery industry.

  With the rise of new energy vehicles around the world, more and more car companies realize that the battery in electric vehicles is not just a replaceable common component. It is the core and the most expensive component of electric vehicles, and it is becoming a key factor affecting sales like the previous engines.

  The European Union began to realize that establishing a complete local battery value chain in Europe is an urgent task for clean energy transformation and industrial competition. It is estimated that by 2025, the market opportunity of European battery industry will reach about 250 billion euros every year.

  With the strong support of the European Union, in 2017, the European Union Battery Union (EBA) was established to promote and develop the production of local battery cells, with the participation of 14 EU member States, European investment banks and hundreds of companies and scientific research institutions. In April 2022, EBA put forward a new action plan, hoping that by 2030, the domestic battery products in the EU can meet 90% of its market demand.

  The European Union has successively invested tens of billions of euros to support the research and development and production of local batteries through two "Important Projects of Common Interest in Europe (IPCEI)". Domestic battery companies have mushroomed in Europe.

  Among these enterprises, the development of Swedish battery company Northvolt, German Volkswagen and French automobile battery company ACC is the most eye-catching. Northvolt’s first lithium battery factory was mass-produced in the first quarter of 2022, and the annual production capacity is expected to be 16GWh after improvement. Northvolt plans to achieve a production capacity of 150GWh by 2030.

  Volkswagen started construction of the first 40GWh battery factory in Salzgit in July 2022, and plans to put it into mass production in 2025. By 2030, Volkswagen will build six large battery factories in Europe, with a total annual production capacity of 240GWh.

  ACC is building the first 13GWh battery factory in France, which will be expanded to 40GWh in the future. In addition, ACC also plans to build two factories in Germany and Italy with a capacity of 40GWh. By 2030, the total battery capacity of ACC will increase to 120GWh.

  At the same time, more than 40 battery manufacturers around the world announced that they would set up battery factories in Europe. Flawn’s Hof Institute for Systems and Innovation (ISI) released a report saying that according to the announcement of battery manufacturers active in Europe, the battery production capacity in Europe may reach 124GWh in 2022, 500GWh in 2025 and even 1.5TWh in 2030.

  There are many challenges, and European battery companies need to overcome four major difficulties.

  European companies face many challenges in producing power batteries.

  The first is to overcome the difficulties of mass production.

  Asian battery enterprises have generally developed from lithium battery enterprises for consumer electronics, and through years of accumulation, they have gradually solved various problems encountered in mass production. However, the self-built industrial chain in Europe is still in its infancy, and many newly established battery manufacturers lack similar experience and need to overcome more difficulties in the mass production process.

  "Production experience is very important for lithium battery manufacturing. The production and debugging of lithium battery involves at least 4000 parameters, and it is not easy to achieve balanced quality control of batteries even for the same batch of products. And the same standard chemical plant, built in another place, also takes a long time to debug. The real challenge is to mass-produce millions of batteries with the least quality fluctuation. Europe still has a long way to go in this regard. " A battery expert from a German company said in an interview.

  The second is to ensure the supply of raw materials.

  At present, China has a high market share in the key links of battery production. This means that many materials needed by European battery manufacturers have to be purchased from China. Take Northvolt, the only local power battery manufacturer in Europe that has started mass production at present, for example, many core materials of its batteries come from China suppliers.

  Europe is increasing cooperation with countries such as the United States, Canada and Australia in raw materials. But the problem is that the new supply chain must pay huge time and capital costs. For example, it will take at least 10 years to build a new raw material base from the beginning of mining, and it will take several years to reach the design capacity.

  Kay Christian Muller told reporters: "When establishing battery production on the scale of GWh, it is always a challenge to ensure the safety and stability of the supply chain, which is true everywhere and under any circumstances, not just for European companies." He has been engaged in the research and development of lithium batteries for nearly 30 years, and his work in Flawn Hof Battery Alliance includes 24 research institutions, covering battery materials, module design and production technology.

  Thirdly, the supporting capacity of lithium battery equipment.

  The production process of lithium batteries is relatively complicated, which can be roughly divided into stages such as pole piece manufacturing, battery cell assembly, battery cell formation, testing, etc. Orders for related manufacturing equipment are gathering from head enterprises in various sub-sectors. Asian enterprises have obvious advantages in this respect and are expected to become the core equipment suppliers of new battery factories in Europe.

  Take Volkswagen’s new battery factory as an example. In January 2022, Volkswagen and Bosch issued a joint statement, planning to set up a joint venture company to supply equipment for the battery factory. But in June, 2022, Volkswagen still gave the order for 40Gwh production equipment of Salzgit battery factory to the lithium battery equipment supplier in China.

  Finally, participate in global market competition.

  Asian battery companies are taking advantage of the time window when European battery companies have not yet formed scale production capacity to seize market share. It is estimated that by 2025, the battery production capacity in Contemporary Amperex Technology Co., Limited will reach 670GWh, BYD may reach 600GWh, and LG New Energy plans to reach 540GWh. From the upstream lithium ore and lithium salt, to the anode and cathode materials, separators and manufacturing equipment of batteries, the leading enterprises have a relatively complete layout, and are constantly carrying out technological innovation and product iteration around the new battery structure and material system.

  The production of batteries is an industry that pursues scale effect extremely. Whether European local battery enterprises can expand production capacity and reduce costs in a short time is the key to their participation in market competition. Faced with a series of challenges, such as the rising price of raw materials in the upstream, the tight pressure of competitors and the strict control of purchasing prices by automakers, how to survive and develop in the brutal market competition may be the biggest problem faced by emerging battery enterprises in Europe.

  Green barrier, carbon footprint threshold or a double-edged sword

  In March 2022, the European Parliament passed the EU New Battery Regulation, which drives the green and low-carbon transformation of the battery industry with stricter requirements. From July 1, 2024, only batteries with carbon footprints can be put on the European market. In 2027, Europe will ban the sale of batteries that exceed the maximum carbon footprint limit. The European Union has also made it mandatory to recycle batteries and reuse metals such as nickel, cobalt and lithium to reduce the pressure on environmental protection and raw materials.

  In addition, the EU will also force due diligence on the entire supply chain of batteries, including the social and environmental risks involved in the process of raw material refining, battery cell production and battery use. This series of new regulatory policies will undoubtedly benefit the layout of local battery enterprises in Europe and make up for their disadvantages in product cost.

  Correspondingly, the newly-built battery enterprises in Europe attach great importance to the carbon emission of batteries in the whole life cycle from raw materials to products. According to the data of the European Transport and Environment Federation, the carbon emission of battery production of electric vehicles ranges from 61kg to 106kg CO_2e/kWh, which can account for more than 60% of the total life cycle emission of electric vehicles.

  Northvolt Company emphasizes that its battery carbon footprint (about 33kg CO_2e/kWh) is only one-third of that of reference batteries in the same industry due to the use of 100% renewable energy, and Northvolt hopes to reach the goal of 10kg CO_2e/kWh by 2030.

  However, there is an important premise to build a green barrier for the European battery industry, that is, the battery capacity in Europe can meet its own needs. Otherwise, these measures will increase the production costs, including those of European battery manufacturers, and the products of leading Asian enterprises will still be competitive.

  Zeng Yuqun, Chairman of Contemporary Amperex Technology Co., Limited, said that based on the composition of the carbon footprint of power batteries, most of the carbon footprint can be reduced through green power, large-scale recycling and technological upgrading, and combined with carbon sinks, a zero-carbon battery can be realized. In the first quarter of 2022, Contemporary Amperex Technology Co., Limited recycled 21,000 tons of waste batteries and used them to produce 18,000 tons of precursors. In March, 2022, Contemporary Amperex Technology Co., Limited Yibin Factory obtained international certification and became the first zero-carbon battery factory in the world.

  Can Europe win the first opportunity through solid-state batteries by changing the track?

  Solid-state battery is an important research direction of the next generation power battery, which is expected to replace the traditional lithium-ion battery (LIB). Zhang Lin focused on the design, optimization and recycling technology of new energy materials, and was nominated for the Leibniz Prize in 2019. In an interview with the Science and Technology Daily reporter, she stressed: "For the industrialization of all-solid-state batteries, both China and Europe are currently in the primary stage."

  Zhang Lin introduced the long-term accumulation of solid-state battery research in Europe. For example, BMW cooperates with SolidPower Company of the United States to develop sulfide solid electrolyte technology, and plans to launch a prototype of solid battery by 2025 and use it in production cars by 2030. Volkswagen cooperates with QuantumScape Company of the United States, focusing on the research of oxide solid electrolyte, and plans to mass-produce solid-state batteries in 2025.

  "The development of all-solid-state lithium batteries in Europe mainly depends on the development of solid electrolytes. At present, the most potential electrolytes are oxides, sulfides and polymers, while borohydride and halide have also made breakthroughs in the last five years, but the advantages and disadvantages of the above-mentioned electrolytes are obvious. At present, only the ionic conductivity of some sulfide electrolytes approaches or exceeds the level of organic liquid electrolytes. Due to problems such as interface, its electrochemical stability is not satisfactory. " Zhang Lin said.

  She emphasized that there is no perfect electrolyte to meet the application requirements at present, so it is necessary to improve all kinds of electrolytes to obtain good comprehensive performance. Basic research and applied research will develop iteratively. Some material systems have begun to enter the application field slowly. The experience gained in the application process will promote the development of basic research. In addition, efforts should continue to be made to explore and discover ionic conductors with new structures. Qualcomm screening calculation combined with experiments will help to discover new compounds.

  In addition, she also said that as far as the oxide solid-state battery is concerned, its electrolyte has relatively high ionic conductivity and stable chemical characteristics, which is not harsh on the preparation environment and easy to be produced and applied on a large scale. However, compared with traditional lithium-ion batteries, the cost of oxide solid-state batteries is still high, and the performance needs some time to improve. Oxide solid-state batteries are most likely to be applied to high-end electric vehicles first, because customers may be willing to pay the premium for solid-state batteries in order to obtain longer cruising range and higher safety.

  When it comes to semi-solid batteries, Zhang Lin said: "At present, solid-state battery enterprises in China mainly choose the research and development route of semi-solid batteries based on solid-liquid mixed electrolytes. Although adding liquid electrolyte may reduce the thermal stability to some extent, the process of mass production of semi-solid batteries with solid-liquid mixed electrolyte is more compatible with the current manufacturing technology and equipment of liquid lithium ion batteries. Considering factors such as materials and equipment, semi-solid batteries are more feasible in the short term and are already on the eve of mass production. "

  Can Europe overtake in corners by developing other new batteries, such as lithium-air batteries or lithium-sulfur batteries? Kay Christian Muller is not optimistic about this. He told the Science and Technology Daily reporter: "These new battery systems are still under development, and there are still many problems when they are introduced to the market. Europe cannot rely on these battery systems to catch up with Asian battery manufacturers. "

  With complementary advantages, China-EU battery industry looks forward to mutually beneficial cooperation.

  The domestic battery industry in Europe is in the process of rapid development. Through policy guidance and cooperation between upstream and downstream enterprises, the battery production capacity in Europe will gradually expand around 2025 and occupy a certain global market share. At the same time, European companies are also seeking the far-reaching layout of the battery industry at different levels. For example, cooperate with battery enterprises through equity investment or joint venture, infiltrate into the upstream mineral resources of power batteries to ensure stable production capacity supply and strengthen the control of industrial chain.

  Take BASF as an example. In August 2021, BASF acquired a 51% stake in Shanshan Energy, a leading lithium battery material company in China, and actively promoted cooperation with battery companies such as Contemporary Amperex Technology Co., Limited and Honeycomb Energy in the field of battery materials and recycling; In Japan and the United States, BASF has established joint ventures with old cathode material supplier Toda Industries. In Europe, BASF has built production bases for cathode active materials and precursors in Germany and Finland. BASF has quietly become one of the world’s leading suppliers of cathode active materials for lithium batteries, not only seizing a strong market advantage, but also becoming the first company with cathode material production capacity in all major markets around the world.

  Let’s look at the German Volkswagen whose strategic goal is to become one of the world’s three largest battery manufacturers. In May 2020, Volkswagen invested about 1.1 billion euros to acquire a 26% stake in China battery factory Shangguoxuan Hi-Tech, becoming the largest shareholder of Guoxuan Hi-Tech. In the first half of 2022, the installed capacity of Guoxuan Hi-Tech power battery was 5.8GWh, ranking eighth in the world. Guoxuan Hi-Tech is developing the first generation of standard batteries for the public. In the battery factory built by Volkswagen, Guoxuan Hi-Tech will cooperate with Volkswagen as a technical partner in the production layout, equipment deployment and production process of the battery factory to help it realize the industrial production of batteries.

  From this perspective, China-EU battery industry is forming a new bond, with capital, technology and market intertwined and deeply integrated. On the one hand, China enterprises have their own advantages in terms of capacity scale, technology maturity and supply chain control ability; On the other hand, Europe is also constantly strengthening the supply capacity of its key products. Strengthening mutually beneficial cooperation between Chinese and European enterprises will help both sides give full play to their respective advantages and take the initiative in the global new energy vehicle market. Looking forward to the future, China and Europe may be the right way to jointly deal with climate change and energy crisis. (Written by Li Shan, reporter of Science and Technology Daily in Germany; Planned by He Yi, Fang Linlin)

LI: It’s a bit difficult to realize the ideal.

This time, LI had a topic because of the new car problem and the withdrawal of shareholders.

 

On December 13th, Sky Eye Information showed that after seven capital increases, Beijing Chehejia Information Technology Co., Ltd., the operating entity of LI, was lowered for the first time, and its registered capital was changed from 915 million yuan to 682 million yuan, a decrease of about 25%, and some investors withdrew.

 

Coincidentally, just after LI’s first new car, Li ONE, was delivered in December, users reported that there were many problems with the new car, including the failure alarm of the instrument panel emission system and the inability to speed up when stepping on the accelerator pedal.

 

For all kinds of problems after the delivery of new cars, LI CEO Li Xiang bluntly said in his personal official Weibo, "It is the greatest help for us to point out problems at the first time. In LI, finding and solving problems is the process of creating value, and concealing problems is suicide."

 

In an interview with the Beijing News reporter, some insiders admitted that they faced various problems at the stage of delivery. Although it had nothing to do with quality, it did leave a bad impression on users.

 

At the same time, the "small episode" of equity change has also made the outside world catch the wind. Some people think that capital changes and shareholders withdraw or prepare for IPO, but LI officials have not responded to this. If it is true, can LI still achieve Li Xiang’s goal of building a car under the circumstances of just delivering and facing problems and pursuing capital realization so quickly?

Rapid response to new car failure

 

On December 3rd, LI officials said that the first batch of new cars had been delivered, and at the same time, Li ONE with Baby Blue body color matching will begin to roll off the assembly line on December 13th.

 

The owners who got the first batch of new cars were not happy for too long, and the new cars had various failures. But the ideal response to the new car problem is also very fast.

 

On December 11th, after a user reported the alarm message of "emission system failure" on the instrument panel of the vehicle, on December 12th, LI immediately responded in its official Weibo that the cause of the instrument panel emission failure alarm was confirmed as "false alarm caused by the self-diagnosis mechanism of the three-way valve of the air conditioning system", and said that it would be solved in the subsequent software upgrade, and such problems would not affect the driving and safety of the vehicle. In addition, LI said that it also found that some vehicles will have false alarms such as parking system and body stability system, and will upgrade the software through OTA next week to solve the problem of false alarms.

 

On the morning of December 16th, a user drove into the expressway after picking up the car from the Hangzhou delivery center. After the adaptive cruise function was released during driving, the vehicle pedaling the accelerator pedal could not speed up. LI once again responded that the reason why the vehicle can’t speed up has been determined that the logistics mode of the vehicle was not completely released before it was delivered to the user, which is a missed inspection error.

 

In this regard, some netizens commented that it is normal for new cars to have bugs, but LI dares to face and solve problems, which is worthy of users’ expectation. However, many users said that this kind of problem appeared just after the new car was delivered, and it was difficult for people to treat it lightly. "This shows that it is still not solid. Security has always been the key to ideal advocacy, but it turned out to be a problem in the battlefield." Some users said.

 

There are many complaints about the delay in delivery.

 

According to the Beijing News reporter, it has been four years and five months since the establishment and delivery of LI, which is definitely one of the enterprises fighting on the long front among the new forces making cars.

 

Shortly before the delivery, LI also received complaints from users because of the delayed delivery. At the end of October, Ideal announced that it would postpone the delivery opening time of Li ONE, the first mass production model, from November this year to December, and directly deliver Li ONE 2020 models to the first batch of users.

 

In view of the reasons for the delayed delivery, LI said that the 2020 product has more upgraded parts. LI promised that the specific delivery time for each user would not exceed one month through the adjustment of the factory’s production capacity.

 

On October 21st, LI will update the estimated delivery time of the specific month according to the locking situation of the reserved users. If the license index expires, it will extend the license index for free.

 

Some car booking users said that many customers who have made small orders and locked orders have fully recognized the previous version of LI after several rounds of iteration, but this upgrade has also caused some customers’ uncertainty and wait-and-see mood. "The newly upgraded part may not necessarily add new users, but the cut place will definitely lose some existing customers." The user said.

 

It is difficult to rely on the new forces of building cars.

 

After several twists and turns in LI, the evaluation of the outside world has become mixed.

 

When the delivery was postponed before, Li Xiang had responded to LI’s "slow efficiency". "It is good for us, and we can see some mistakes made by many previous enterprises. We hope to effectively avoid these pits." Obviously, Li wants to have a clear understanding of what he and LI need and what to do.

 

Some insiders also said that for this industry, it is not a bad thing to spend more time to precipitate cars except that the tuyere is almost gone.

 

But after the delivery, LI will face more problems. The capital problem is the first thing to support the development of enterprises. The data shows that the operating income of LI in 2018 is about 170 million yuan, the net profit is about-719 million yuan, the total assets are about 4.732 billion yuan and the total liabilities are 830 million yuan. As of the first half of this year, LI’s operating income was about 5,277,600 yuan, net profit was about-629 million yuan, total assets were about 5,842 million yuan, and total liabilities were 931 million yuan.

 

However, the registered capital of Beijing Chehejia dropped sharply, and the shareholders of the company withdrew frequently. This makes people doubt the viability of LI’s capital. Some people think that LI’s capital change may pave the way for its overseas IPO. Earlier, it was reported that LI has started the listing of US stocks in 2020, and the IPO scale may be around 500 million US dollars.

 

A financial analyst said in an interview with the Beijing News that if the IPO in LI comes true, it will indeed bring more capital support to enterprises, but it will also bear the risks of company development and stock price fluctuation. Weilai is an example.

 

As its name suggests, LI is an ideal enterprise among the new forces of car making. However, it is not a good sign that users are questioning the products just after delivery. There have been rumors in the industry that there are not many new car-making forces that can survive in the cold winter of the auto market. Whoever can take the lead in IPO will survive. However, for companies that have just taken the first step of delivery, the ideal IPO pace may be a bit big.

 

Beijing News reporter Mo Wei Image source enterprise official website

Editor Zhang Bing proofreads Liu Jun.

Huaxi Zidai Factory was exposed as Japanese capital? The factory admits: But …

On September 20th, the rumor that Hua Xizi’s "Public Relations Collective Resignation" and the letter of apology had nothing to do with the public relations department went on the hot search, which once emphasized that it was an authentic domestic product.

Jiupai Financial Reporter noticed that the product parameters of Huaxizi Balanced Liquid Foundation in Tmall flagship store showed that its manufacturer was Shanghai Dongse Daily Chemical Co., Ltd.. The product is similar in shape to the traditional snuff bottle, and the details page emphasizes its inheritance of "Oriental Rhyme".

According to the data, Shanghai Dongse Daily Chemical Co., Ltd. is 100% wholly-owned by Dongse Cosmetics Co., Ltd., and its chairman and legal representative are Ishihara Jinghong, and its director and general manager are Tamura Keiji, with a registered capital of 3.48 million US dollars. It was established in 1999. The national enterprise credit information publicity system also shows that Shanghai Dongse Daily Chemical Co., Ltd. is a limited liability company (wholly owned by a foreign legal person).

On September 20, Jiupai financial reporters called Shanghai Dongse Daily Chemical Co., Ltd., and the staff said that "Huaxizi Balanced Liquid Foundation is produced by us, and we are a Japanese-funded enterprise; But the factory is in China and the employees are all from China. "

In this regard, Huaxizi customer service responded to the Jiupai financial reporter: "At present, all the products of Huaxizi are manufactured in China, which have been put on record by the government and passed the strict testing of relevant departments."

It is reported that Dongse Group is a well-known Japanese cosmetics pigment related manufacturer, and its production scope covers functional raw materials, powder and liquid makeup, nail polish and skin care. Shanghai Dongse Daily Chemical Co., Ltd. is a cosmetics processing enterprise invested and established in China.

Previously reported

Recently, when Li Jiaqi introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, he saw a netizen leave a message saying that it was getting more and more expensive. He asked, "Where is it expensive? It’s been this price for so many years. Don’t talk nonsense with your eyes open. Domestic brands are difficult … where is it expensive? "

Later, Li Jiaqi said: "Sometimes I look for my own reasons. After so many years, my salary has not risen. Have you worked hard?"

It is this sentence that triggered a heated discussion among netizens.

On September 19th, more than a week after the live broadcast in Li Jiaqi, Weibo, the official of Huaxi Zi, issued an apology statement, saying that he was sorry that we were late. In the past week, the whole network paid great attention to it, and the relevant opinions were fully recorded and being revised according to the opinions of netizens. Some netizens think that Hua Xizi didn’t respond more to the Li Jiaqi incident, and half of the contents in the letter were promoting the brand.

The apology statement is as follows:

Thank you for your attention to Hua Xizi.

I sincerely apologize to all of you. In the past week, Huaxizi has received great attention from the whole network. We are scared and at a loss, and the brand has not spoken before. During this time, we constantly absorbed your criticisms, opinions and suggestions.

I’m very sorry for taking up too many public resources. Thank you for your encouragement. We have fully recorded the relevant opinions, and the team is comparing, revising and upgrading them one by one, adhering to the initial intention, bringing you better products and providing better services.

This large-scale attention and discussion is a valuable opportunity for us to listen to the real voices of different consumers, and it is also the starting point for the team to self-examine and start again. Thank you very much for your attention, whether you have used our products or have never known our partners.

Hua Xizi was founded in Hangzhou, and became attached to Xizi Lake, with Hua as the surname and Xizi as the name. R&D center, production plant, tax payment, etc. are all in China, and it is an out-and-out China brand. "Promoting the beauty of the East and casting a century-old national makeup" is Hua Xizi’s brand vision. Since the development of domestic products, it has been endless. As a young China makeup brand, Hua Xizi hopes to tell the story of China and inherit the beauty of the East.

Just a few words, can’t reply one by one.

In the future, we will continue to share with you what the brand is doing, so that everyone can understand Hua Xizi in more forms.

Down-to-earth, steady and far-reaching; Let a hundred flowers blossom and domestic products become stronger.

After Hua Xizi apologized, some media initiated a vote on "How to treat Hua Xizi’s apology", and 33,000 people participated in the voting before the press release. Among them, 11,000 netizens thought Hua Xizi didn’t respond to the price issue, 5,934 netizens thought it was too late, and nearly 5,648 netizens thought it was more like a brand advertisement.

Source | Observer Network Comprehensive @ Jiupai Finance, previously reported

Original title: "Huaxi Zidai Factory was exposed to Japanese capital? The factory admits: but … "

Read the original text

Revealing the emotional anchor’s skill of collecting money: acting hype, selling miserable goods

  Xinhua News Agency, Jinan, June 2 nd Title: Revealing Emotional Anchor’s Art of Collecting Money: Acting and Speculating, Selling Miserable Goods.

  Xinhua News Agency "Xinhua Viewpoint" reporter

  In Tik Tok, Aauto Quicker and other short video platforms, there are a group of anchors who solve emotional problems for netizens. They can solve complicated contradictions and disputes in daily life in minutes, attracting a large number of middle-aged and elderly viewers.

  A survey by Xinhua Viewpoint reporter found that these emotional anchors often write, direct and play false stories under the guise of "mediation", with the actual purpose of bringing goods. Most of the goods sold are fake and shoddy, which is suspected of fraud.

  Making up stories "selling miserably" has tens of thousands of fans.

  The reporter searched several short video and live broadcast platforms with the keyword "emotional anchor" and found that under the label of "positive energy", the screen was full of incredible ethical stories, such as "my ex-boyfriend took out his kidney for his girlfriend but chose to disappear" and "my husband died for 6 years and met again on the way to work".

  Once you pay attention to an emotional anchor, the platform will continue to push similar emotional anchors. In the live broadcast room, the anchor usually conducts so-called contradiction mediation and dispute settlement in the name of accepting the request of the "client". After the broadcast, the anchor took "everyone likes it to 100,000, so I will contact the client for mediation" as a gimmick, accumulating the audience and popularity in the live broadcast room, and distributing more traffic in the background accordingly.

  From fighting between husband and wife to quarreling between mother-in-law and daughter-in-law, from maintenance disputes to child abuse, the drama of "mediating contradictions" by anchors is constantly staged in videos or live broadcasts. Some of the protagonists in the story are terminally ill boys, and some are mothers abused by their children. They have left messages to the emotional anchor for "help" because of their "miserable experiences".

  The anchors sometimes look dignified and sometimes impassioned. After the connection, it only takes a few hours, and seemingly extremely sharp contradictions will always be solved.

  According to the reporter’s investigation, the number of fans of emotional anchors in Tik Tok is more than 10 million, and there are also tens of thousands of fans. Some millions of fans often watch live broadcasts of anchors with more than 100,000 people.

  Not only live broadcast, but also some anchor numbers broadcast "series" in the form of short videos. A Tik Tok named "Dai Sige" has broadcast more than 200 short videos so far, with more than 5.4 million fans and more than 46 million likes, and the highest rating of a single video exceeds 2.8 million.

  The content of "selling badly" has won the trust of a large number of middle-aged and elderly audiences. The helplessness, fear and deception of the parties in the video not only satisfied their curiosity, but also won their sympathy. For example, in the live broadcast room where the plot is "treating the mother", there are barrage screens such as "This girl is so kind", "Too filial", "Help her" and "Help me place an order when my son comes back".

  Wang Xiaoyan, a senior anchor, said that these emotional anchors won by team ability and script plot, and the people and stories were carefully compiled and interpreted.

  The parents of Ms. Yin, a citizen of Nanning, Guangxi, are over 60 years old. Both of them pay attention to a large number of emotional anchors and spend several hours watching these short videos or live broadcasts every day. "They are actually attracted by the dramatic conflicts in these videos. Some anchors have intense emotions, strong inflammatory language and like moral criticism, which is particularly easy for middle-aged and elderly people to become addicted. " Ms. Yin said.

  Some live broadcasts earn tens of thousands of yuan, and the sales are often defective products and no fakes.

  In fact, the emotional anchor interprets the story of "ups and downs" according to the script, creates "conflicts and disputes" and acts as a "mediator", with the ultimate goal of "sucking powder to raise the number", so that fans can bring goods after reaching a certain number.

  An emotional anchor told reporters that the daily income of an ordinary live broadcast room with tens of thousands of fans ranges from several thousand yuan to ten thousand yuan, such as rewards, parking fees with goods and profits with goods. In a live broadcast room with over one million fans, the income can easily reach more than 50 thousand yuan.

  An emotional anchor selling e-books introduced that the total number of fans of his team in Tik Tok and Aauto Quicker is about 3 million, and the team’s income mainly consists of two parts: first, fans reward, which mainly attracts fans to "encourage and support" the plot parties and mediators in the process of resolving emotional disputes; The second is the income from goods, because the cost of selling emotional counseling e-books is almost zero, and the profit is extremely high. The monthly income of its team can reach 1.2 million yuan.

  In order to close the distance, the audience in front of the screen is called "family" by the anchor. "Family, come and want to hear what happened to their mother-in-law relationship. Please pay attention or join a fan group."

  When the reporter entered the Tik Tok named "Colette March for Love", the anchor was broadcasting a "party". With tears in her eyes, the client told the story of being driven out of the house by her mother-in-law, which attracted more than 600 fans to watch in just a few minutes.

  The reporter learned that in the live broadcast room of the anchor, you don’t need to pay any fees to pay attention to the anchor, but to become a "fan" of the anchor, you need to pay a shaking coin worth 0.1 yuan RMB. "After becoming a fan, speak in the live broadcast room, and the user name will be marked with ‘ Family label ’ , become the anchor ‘ Family ’ 。” Tang, an elderly enthusiastic audience of an emotional anchor, said. Being "fans" and "family members" means building trust and close emotional ties with the anchor and being willing to spend money for the anchor.

  After the emotional story is over, there are often many people performing "fake bargaining" in the live broadcast room, and the sales are often defective products and no fakes. Many anchor performances turned against "manufacturers", letting them make profits or even take money, forcing price reduction or reproduction. For example, when they sell cosmetics, daily necessities and jewelry, they "fudge": "They buy things to help more clients solve problems in the live broadcast room", "Factory direct sales, absolute lowest price, genuine products" and "The manufacturer has put a quality guarantee of 200,000 yuan in my place, so the family can rest assured".

  According to some users in Tik Tok, the goods they bought in the live broadcast room of emotional anchor were of poor quality, the goods were not on the right board and the after-sales service was poor. Ms. Liu, a 64-year-old citizen of Jinan, told the reporter that after the goods such as silver ornaments purchased in the live broadcast room were identified as fakes, she repeatedly contacted the customer service and never got a reply. After complaining about the incident in the live broadcast room, she was called "black powder" by the anchor, personally attacked and kicked out of the live broadcast room.

  Recently, a survey conducted by an institution on the experience of the elderly being cheated on the Internet shows that "false advertising" is the most common risk of the elderly when surfing the Internet, accounting for more than 30%. Followed by online fraud, accounting for about 22%. Among different groups of elderly people, the proportion of elderly people living alone in rural areas who are deceived is as high as 90%. In the most common deception scene, "live broadcast, short video" is indispensable.

  Emotional live broadcast forms a complete industrial chain, and the platform should strengthen supervision.

  In March, Tik Tok Security Center issued the "Public Notice on Punishment for Violation of" Selling Miserable Goods and Performing Speculation ",saying that the platform has imposed penalties for violation of regulations on selling miserable goods, fabricating bizarre stories and performing hype, and some anchors mediate emotional disputes, fabricate bizarre stories and use sympathy, with the ultimate goal of bringing goods.

  The reporter’s investigation found that the emotional live broadcast market has formed a relatively complete industrial chain from actors to scripts, from "sucking powder" to bringing goods. Some WeChat WeChat official account even have an article titled "Mai Shou Lian Manual". Mai Shou can communicate with the anchor alone or with many wheat, or find his own partner to temporarily play. The most popular plots include cheating, liking my cousin, rural plots, domestic violence and so on.

  "widely used among anchors ‘ Family ’ Address is emotionally attractive to the audience. Most emotional anchors are biased towards ethics, family disputes, and the relationship between mother-in-law and daughter-in-law, which is extremely attractive and deceptive to middle-aged and elderly people who lack social interaction. " Zhu Guowei, a professor at the School of Business Administration of Hunan University, said.

  "Emotional anchors sell bad hype by fabricating stories, which has a certain deceptive nature and is suspected of breaking the law." Wang Sixin, deputy dean of the Institute of Community of Human Destiny, Communication University of China, said that relevant parties should intensify efforts to rectify and purify cyberspace.

  Chen Guanwen, a lawyer of Shandong Rizhong Law Firm, said that it is a typical price fraud to induce consumption by performing routines such as "bargaining", falsely raising the price first and then reducing the price at a loss.

  Liu Junhai, a professor at the Law School of Renmin University of China, believes that the platform should strengthen the supervision of commodity quality and price and improve the consumer evaluation mechanism.

  Experts suggest that the relevant regulatory authorities should improve the platform management measures and increase penalties. If the platform fails to fulfill its obligation to review the qualifications of operators, or fails to fulfill its obligation to ensure the safety of consumers, causing damage to consumers, it shall bear corresponding responsibilities according to law.

  Wang Sixin believes that the pace of social life is accelerating, and many middle-aged and elderly people lack children to accompany them, so their emotional needs cannot be met. At the same time, they lack full understanding of new technologies and means, have poor discrimination and are easily confused. The whole society should strengthen the reminder and care for this group. In addition, consumers should actively report the fraud they find, and relevant departments should also increase the punishment for illegal acts. (Reporter Wang Yang, Pan Qiang, Xie Ying, Li Ziwei)

Whether WeChat gives Tik Tok a "bright red card" is a monopoly or unfair competition is controversial.

  A few days ago, Tik Tok said that new users could not log in to Tik Tok normally with the authorization of WeChat, because there was a problem with the login service provided by WeChat open platform, which caused troubles to the common users of Tik Tok and WeChat. According to people close to Tencent, WeChat’s move is "based on platform rules and consideration of protecting users’ privacy".

  At the beginning of the new year, Tik Tok released the video social App "Duoshan", and it was soon discovered that the download link was blocked by WeChat on the grounds that "the webpage contains unsafe content".

  As of press time, Tencent officials did not respond to this matter. However, on January 26th, WeChat issued a notice on "Handling of Recent Induced Violation and Malicious Confrontation", which explicitly prohibited the testing and induced behavior of external links, and specifically named the offending apps including today’s headlines, Tencent’s Didi Chuxing, JD.COM and so on.

  Is it suspected of unfair competition?

  On January 23, the relevant person in charge of Tik Tok said in an interview with the media that WeChat has the value of hydropower infrastructure. At present, there are more than 200 million users who use WeChat accounts to log in to Tik Tok alone. Once WeChat is unilaterally banned, it will have a greater impact on users.

  Cong Lixian, a professor at the School of Intellectual Property of East China University of Political Science and Law, holds different views on the "infrastructure theory". He told the "Legal Daily" reporter that under normal circumstances, basic telecom service providers are considered as basic network service providers. Facebook and Twitter have a very large market share in the United States and have never been recognized as infrastructure.

  Earlier, Zhang Xinnian, a Beijing lawyer, said in an interview with the media that if Tencent unilaterally terminated Tik Tok’s WeChat authorized login, it would be suspected of damaging the normal choice rights of Tik Tok operators and consumers, which could be considered as unfair competition.

  Cong Lixian believes that in the market economy, whether it is compatible with other people’s products or services is usually the result of free competition, and deciding whether it is compatible is also a voluntary choice for operators to maximize their interests. Whether incompatible behavior constitutes unfair competition as stipulated in the Anti-Unfair Competition Law depends on whether the operator is malicious.

  "Based on the protection of personal information and the protection of corporate commercial resources, it is understandable that WeChat carries out necessary management and does not involve malicious incompatibility; Wechat and Tik Tok can still be installed and run on the same device, and they are not compatible. Moreover, in addition to WeChat account, Tik Tok users can also choose to log in to Tik Tok by means of mobile phone number, headline account, etc., not just relying on WeChat account login. " Cong Lixian said that this is a normal enterprise competition, and moral kidnapping should not be used to accuse normal business operations.

  Kong Xiangjun, dean of the Institute of Intellectual Property and Competition Law of Shanghai Jiaotong University, said in an interview with the Legal Daily that compatibility is not only the operator’s choice, but also may be based on various reasonable factors such as safety and efficiency. Compatibility and incompatibility are common phenomena on the Internet, and forced compatibility is not only impossible, but also harmful. We should not only adhere to the principle of freedom of competition, but also limit the scope of "malice".

  "As far as this incident is concerned, if Tik Tok has a variety of options for users’ access channels, a certain platform operator has no obligation to open up. Whether or not to open the platform is usually the freedom of competition of operators, and the law only restricts the competitive behavior of monopoly operators. Wechat’s termination of authorized login will objectively bring inconvenience to Tik Tok users, but this benefit has not yet risen to the legal level, more like a ‘ Reflective interests ’ That is, if it is good to log in with WeChat account, it will cause some inconvenience if it cannot be used. However, this benefit is the reflective benefit brought by the previous login. The benefits felt by the parties are not real benefits, so it is difficult to claim rights. " Kong Xiangjun said.

  Internet industry is cautious about monopoly.

  Accusing the monopoly of WeChat is the voice that the headline department has made many times. The relevant person in charge of headlines once pointed out in an interview with the media: "The core lies in the rapid development of headline products, including Tik Tok, which has shaken Tencent’s monopoly position and commercial interests."

  So, does WeChat’s behavior constitute a monopoly? Article 3 of the anti-monopoly law stipulates that monopolistic behaviors include: the operators reach a monopoly agreement; Operators abuse market dominance; Concentration of operators that have or may have the effect of eliminating or restricting competition.

  Sheng Jiemin, a well-known expert in anti-monopoly law and a professor at Peking University Law School, said in an interview with the reporter of Legal Daily that in fact, the determination of monopoly status is very complicated, and in judicial and law enforcement practice, it is necessary to be very cautious about the determination of "abuse of market dominance" by enterprises.

  "Many people think that a large market share has a monopoly position, but it is not. To judge whether an enterprise has or abuses a dominant market position, many factors must be considered." Sheng Jiemin said that the rapid iteration of the Internet industry determines the criteria for judging dynamic competition rather than static scale. In addition, Internet companies are trying their best to expand their own scale, and the boundaries of related markets are far less clear than those of traditional markets. In this case, more attention should be paid to market entry, market behavior of operators, impact on competition and other factors.

  Cong Lixian also believes that it is difficult to define the scope of the relevant market, whether the specific parties in the relevant market are involved in market dominance, and whether the relevant parties are abusing market dominance. "In view of this incident, WeChat belongs to social software and Tik Tok belongs to short video application, and they actually do not belong to the same relevant market."

  You Yunting, a Shanghai lawyer, told the reporter of Legal Daily that on the issue of monopoly, on the one hand, it depends on whether the operators have a dominant market position, and on the other hand, it depends on whether the consequences of monopolistic behavior have caused subversive changes to the whole competition pattern. "Tencent didn’t block all users in Tik Tok, but just stopped logging in new users’ WeChat accounts, not to mention abusing the dominant market position."

  Xue Jun, deputy dean of Peking University Law School, told the Legal Daily reporter: "Being unable to log in with WeChat account normally will objectively affect the user experience of Tik Tok users, but it is unlikely to have a long-term and obvious effect of eliminating and restricting competition. Because even if Tik Tok users can’t log in with WeChat account, they can log in by other means. It is still necessary to go deep into the specific legal relationship involved by the parties, and not just look at some big things, otherwise it may be biased. "

  "This incident is not entirely a bad thing for Tik Tok. In a sense, it is also an opportunity to test the stickiness of Tik Tok users. Enterprises must have a sense of management and cannot pin their business models on the cooperation of others. " Xue Jun said.

  Information security attracts netizens’ attention

  Although Tik Tok has repeatedly denied "acquiring the WeChat relationship chain" in this storm, the discussion on the relationship chain has not stopped.

  Weibo user "Nutritionist-Guo Lin" said, "My Tik Tok has not been bound to WeChat. Today, I downloaded Duoshan, logged in with Tik Tok, and saw that many friends recommended are WeChat friends … … I feel that Tik Tok is very unsafe. ".

  On January 25th, Zhou Tian Finance reported that the code screenshots obtained from the industry showed that today’s headline adjusted the Cookie of WeChat browser and sent it back to today’s headline server. It is speculated that the headline is likely to obtain the WeChat friend relationship chain in this way. According to the screenshot, the headline extends the life cycle of Cookie in WeChat browser to 10 years, while in the industry, such cycle is usually about a few days.

  Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes that in the era of big data, respecting users’ right to choose and privacy is an eternal theme. Taking the case of using Sina Weibo user information illegally by Pulse as an example, the court held that protecting user information was an important basis to measure the legitimacy of the operator’s behavior, and finally decided that Pulse constituted unfair competition.

  Zhu Wei said that enterprises should give priority to personal information security and privacy protection from the perspective of users. Secondly, under the framework of laws and regulations, reasonable and proper use of data can bring better product experience to users.

  You Yunting added that in addition to the platform side, users should also raise their awareness of self-protection. They should try to install products from big companies and not install apps from unknown sources. Permissions related to their privacy must be thoroughly understood before choosing whether to agree or disagree, and synchronization functions must not be abused. Reduce the possibility of personal information disclosure through good use. (Reporter Han Dandong Luo Congran)

Song Dandan "embarrassed" hot search, entertainment variety "boring" for a long time?

Entertainment variety shows are becoming less and less attractive.

Author | Mo Dye

# Want to see Song Dandan, Quiet and Summer Xu participate in the variety show together #.

After being baptized by the topic of "Docking Studies" for several days in a row, netizens finally put this topic on the hot search list in an atmosphere of suffocation, horse catching and excitement.The public has been really bored for a long time.

Last Friday, "Flowers and Teenagers" premiered in the camping season. With the help of the guest’s variety IP, it can only be questioned in a harmonious atmosphere that it has lost its "taste of flowers" and was labeled as "boring". The first high-level hot search unlocked by the previously hit "Yearning for Life 6" is also "boring".

Entertainment variety shows are becoming less and less attractive.There are almost no projects that can really be called "explosions" in the variety market that is about to go through half a year. The energy CP of "Half-cooked Lovers" is already in the Spring Festival; Cyndi Wang’s phenomenal turn to red in "Braving the Wind and Waves" failed to heat up the program.

The latest time to "tear" the boring net was "Fifty Kilometers of Peach Blossom House 2" which premiered last Sunday. # Eric Wang rejects Song Dandan’s proposal #, # Song Dandan makes people suffocate #, # Nine-minute text paraphrased in Peach Blossom House # and other topics have swept the hot search, among which the reading volume of the first topic has exceeded 680 million, and other topics have also exceeded 100 million.Embarrassed and suffocated, but the public is constantly in it, feeling a revitalized entertainment variety.

We don’t admire the topic of tearing the scene first, but we are more afraid of a boring entertainment variety. The boring cycle of entertainment variety shows is by no means a simple "topic effect" that can be summarized. Taking this as an opportunity, we also try to explore:When can I really talk about the variety show?

The dilemma of "four unlike": avoiding greed in variety shows

 

The reason why "dock science" can become a new topic that many people deconstruct enthusiastically is that the famous scenes it appears always revolve around one theme: socialization.

Under the explicit label of social cattle and social fear, it is actually difficult to answer the complicated proposition of socialization. "Peach Blossom House 2" simply presents a multi-person social collision in 9 minutes. Individuals and groups, qualifications and personality, generations and interpersonal relationships are all presented in this big dye vat. The feeling of suffocation is magnified to the extreme.

And this kind of intensity focus on a single theme is exactly what most variety shows lack. On social platforms such as Weibo, we have no choice but to find that almost no one can escape the question of the audience’s "four unlike" at present.

In more and more variety shows, what we can see is actually "compounding":Vertical themes want to penetrate the circle, want to have family fun, variety shows should have social issues, take care of reality, etc. When all these are applied to creation, the initial theme will inevitably begin to blur.

"You can’t eat a big fat man in one breath". Although objectively, the market has not yet spawned a new explosion in the post-Ming investigation era, Tencent Video and He Chen’s "Start Reasoning", which is fully overweight, are still highly anticipated by the market, but after the broadcast, the above high praise and short comments have appeared.

This may be related to the positioning of the program. Duo Xiaomeng, the producer of the program, revealed that the program takes into account the needs of reasoning users for reasoning content and the satisfaction of pan-entertainment users in the story. In short, it’s both reasoning and family fun. But it is also this "compatibility" that makes it difficult for both to be more extreme. However, after the first issue, the program is getting better and better, and the popularity of the whole network is rising.

In fact, the logic of the genre theme is to penetrate the circle first, and then to radiate a wider group. For example, this is street dance and China New Rap series. This has also been verified many times in the drama market. However, in the past two years, everyone seems to be eager to realize the circle through the superposition of elements, but the effect is not ideal.

In the camping variety show, the story of Xiao Bai’s growth is "not enough camping" for senior fans, and it is also "the life that the low-end version yearns for" for slow variety users. In order to expand the user base as much as possible, e-sports variety shows are increasingly integrated with multiple elements such as CP candy, draft, training, stars, etc., but they also face the problem that the positioning of the user base is vague and it is difficult to penetrate the circle. In the innovation path of talk show, group synthesis, industry and star amateur are in parallel, and they are still being explored.

The pan-entertaining reality show, in fact, is equally difficult to escape such problems.. Although there are voices calling Yan Min "cry foul" constantly, as of June 19th, the douban score of New Travel Notes dropped to 4.8 again. The condensed version of the real society he created has indeed integrated a large number of social issues, but it is also difficult to take into account the changes in content design and rules, and the lack of resonance of star deformation meters has also led to the program’s effect being less than expected.

The other side of "greed" is that the variety show is getting longer and longer.Up to this year,Almost half of the head variety shows appear in the form of two periods, double shifts or even three or four hours at a time.. Want a complete story line, want a reality show, want to be full of topics, want to be related to social issues, and even meet the brand owner’s exposure time requirements, so we can only extend the progress bar again and again.

More exaggeratedly, at the moment when attracting investment is difficult, the demands of brands are infinitely magnified, and all kinds of patch advertisements and high-frequency sub-broadcasts with full sense of existence have also seriously damaged the quality of content and become the last straw to overwhelm "boredom".

Reality show dilemma: boredom is more terrible

 

If we once laughed off Song Dandan’s relationship with her son Batu in "A Desired Life", now her attitude towards the younger generation in "Peach Blossom House" has really caused public discomfort. Ask about masterpieces, ask about emotional status, "suppress addiction", and treat them differently … The audience seems to find "awkward resonance" in many daily life scenes.

Although at present, the topic popularity of "Peach Blossom House 2" has not yet fully fermented: on data platforms such as cat’s eye and lighthouse, the program popularity value has not yet entered top3. However, if compared horizontally, compared with the camping season of "Flowers Less" which started at the same time,"Docking" has achieved a hot breakthrough.

In the public’s preference for "dock science", in fact, we can see too many shadows of the original "flower science":At least everyone is alive. Although this vivid collision may make people feel uncomfortable. After all, in recent years, the variety of entertainment has become more and more harmonious and beautiful. Even the Tucao Conference, the most offensive art, was once questioned by "whitewashing".

In today’s reality show, "people" are increasingly invisible.Not only do the stars no longer regard Weibo as a circle of friends, but they also set up a "perfect person" in the reality show. Quiet Na Ying staged a sister’s high-end dialogue bureau, full of the art of language, seemingly full of tension and sparks, but there was no loophole. On the contrary, it was the pull of the two and Kelly, which was a bit of a wave sister.

The original reality show was very good at strengthening the drama of the story and increasing the point of view by creating conflicts or connections between people, and the stars also contributed a famous scene. Only when the public began to be "serious", things went in the other direction: for example, the general manager’s label "I don’t want you to feel, I want me to feel" engraved on Huang Xiaoming, and for example, Yang Li, who was repeatedly criticized for her business endorsement because of women’s independence issues.

The boundary of public opinion is extremely difficult to predict. The other side of bold opening may be that it has not yet enjoyed the traffic dividend, but has taken the lead in entering the disputed area. Even the relatively low-risk speculation of CP also faces the risk of dismantling CP, so it has also been rejected by many stars.

One of the obvious manifestations of "boredom" is probably that there has not been a phenomenon of "creating gods by variety" for a long time.At one time, Angelababy was the darling of the variety market because of his running man’s steady position, and tranquility became the darling of the variety market because of his straightforward personality. Summer Xu’s "Princess Disease", Tamia Liu’s wife’s design and Jerry Lee’s big black cow are all indelible memory points.

Recalling this year’s variety market, Cyndi Wang’s sweetness runs through it all the time, and it seems that it is hard to think of too many famous variety scenes. With a little memory, it seems that only the white deer who just joined the running man this season is loved by the public with the characteristics of funny women.Safe seems to be the best choice in this unstable entertainment environment.

In the past two years, variety production has increasingly emphasized the concern for reality and the discussion of social issues, which is certainly an improvement, but it also provides a shortcut for variety production. Just like the nine minutes of suffocation in Peach Blossom House, of course, there are discussions on social issues, but it is also inevitable to question the topic first.

Variety "boring" is the result of comprehensive factors.The summer file is just around the corner. Can the entertainment variety that has been silent for half a year be gradually revitalized? As a summer-limited "Talk Show Conference 5" and "This is Street Dance 5", it is naturally expected to meet the expectations from the market; In addition, the list of Reuters posted on the Internet in the past two days has opened the curtain of "Breaking Through the Thorns", and iQiyi’s "China Rap Summit" has also been revealed to be expected to be booked for the summer.

Video websites have their own head projects, and the mature program mode is also a strong guarantee for the quality of the program. Whether it can break the dilemma of entertainment variety shows may be at stake. The layout of a number of new types of themes, such as Landing on the Round Fish Island, She Other Detective Agency and Major League of Impromptu Comedy, has attracted market attention, but will they get out of the "boring dilemma"? Still need attention.

Variety is about to usher in a new season, and we are also looking forward to a content market that is no longer just dependent on archaeology to get happiness, and we also hope that the variety market that has survived the "cold spring" will usher in the summer.

three

On November 6th, Beijing time, let’s take a look at the European football situation yesterday morning.

1. Barcelona 2-0 almeria at home.

Levan missed a penalty, De Jong and Dembele each scored a goal, and Barcelona beat almeria 2-0 at home, winning four consecutive league games. Recently, Barcelona scored 10 goals in four league matches, but kept 0 goals.

After the game, 35-year-old Pique delivered a tearful farewell speech at Camp Nou, officially ending his 14-year career in Barcelona.

2, AC Milan home 2-1 spezia
Gill, 36, came off the bench in the 72nd minute and scored the winner in the 89th minute, helping AC Milan beat spezia 2-1 and scored the crucial 3 points, overtaking Atalanta and rising to the second place in Serie A..

Gill was sent off after taking off his clothes to celebrate the goal. It was his second yellow card in just seven minutes. He had just been warned by the referee for complaining too much.

3. Manchester City 2-1 Fulham at home

In the 95th minute, De Braune made a point, Harland hit a penalty kick, and 10-man Manchester City beat Fulham 2-1 at home. At first, they thought they were going to lose 2 points, but in the end, they got 3 points narrowly. Finally, they temporarily overtook Arsenal, who had one game less, by one point, and reached the top of the Premier League.

4, Bayern away 3-2 Hertha Berlin

Shu Bo-Mo Ting rang twice in two minutes. Bayern beat Hertha Berlin 3-2 away, winning 8 consecutive victories in all competitions and 4 consecutive victories in the Bundesliga, and temporarily surpassing Berlin by 2 points to reach the top position. In the last seven competitions, Shu Bo-Mo Ting scored nine goals for Bayern.

Bayern was chased by Hertha Berlin for 4 minutes with a 3-0 lead in the first half, but it was almost a draw by Hertha Berlin in the final stage of the second half.

5, Naples away 2-1 Atlanta

Osmain scored the winning goal, Elmas scored the winning goal, Napoli defeated Atalanta 2-1 away, won 9 consecutive victories in the league, and continued the unbeaten start of 13 rounds (11 wins and 2 draws), holding AC Milan at the top of the list by 6 points.

The documentary "Looking for Guiyang" explores the water rhyme and exotic food, dumping everyone.


1905 movie network news Since its broadcast on March 25th, Quest for Guiyang has made the audience see a different Guiyang: it is a summer capital that enjoys a good reputation at home and abroad, and the comfortable and slow pace of life makes people yearn for it. Guiyang is not only a model of China’s eco-city and big data smart city, but also a flavor museum with numerous special cuisines.


There are 98 rivers criss-crossing, and karst landforms make Guiyang like a city floating on water. The second episode of "Shui Yun Yuan Rong’s Dietary Wisdom" takes "water" as the starting point to show the treasures of Southwest China, explore the delicacies of water born of different forms, and lead the audience to deeply understand the ingenious mystery of Guiyang flavor from a new perspective.


Time precipitation Guiyang shuiyun


Water not only breeds life, but also is a skillful craftsman in shaping flavor. It exists in different forms in different spaces, and it is related to rivers, rainfall and various microorganisms, so it also produces different forms of food and flavor.


Local people can not only flexibly use water resources to create delicious food, but also discover more flavor secrets in the process of fighting against humidity, all of which have a subtle influence on Guiyang people’s taste preferences and lifestyle. With the help of the unique local microbial flora, fresh soybeans were fermented into local lobster sauce, which was similar to the Japanese national food natto. However, Guiyang people gave it more room for deduction, and lobster sauce continued to ferment for six months, forming a bean paste-like lobster sauce cake. The complex flavor precipitated over time, bringing more outstanding magical taste. These foods made by different processes such as fermentation are even more stunned by the audience and exclaim that the food after Nirvana’s rebirth is still amazing.


Traditional techniques contain folk wisdom.


There are many rivers in Guiyang, and the annual precipitation exceeds 1000 mm. Such a region and climate have created extremely rich aquatic resources in Guiyang. Rivers pass through mountains, and after hundreds of millions of years, mysterious sinkholes and caves have been created. Cave fishing reflects the local aquatic characteristics. The water temperature is lower than 20 degrees Celsius all the year round, and the fish grows slowly, making the meat more tender and firm. Luo Bangyun, who runs a beancurd shop, uses anti-slip sandals and fishing techniques handed down from generation to generation to collect these delicious fish and shrimp as delicious dishes. Whether it is fried or steamed, or dried fish, the locals who live near the water use their ingenuity to give birth to a new flavor.


Some flavors are fresh and palatable, while others need time to brew slowly. For Wei Xing Wu, an old chef, despite the increasingly developed preservation technology, traditional techniques are more worthy of spreading. Fresh pork is sterilized by hot oil at high temperature, quickly fried into thin crispy skin, and then immersed in lard for preservation.


Relying on oil to isolate water and air, the texture and taste similar to fresh meat can be preserved for more than one year, which is the traditional oil-bottomed meat in Guiyang. Guiyang people have a unique way to preserve food, and these traditional techniques, which have been precipitated over time, are the persistence of craftsmen from generation to generation and the great wisdom of folk food.


Fire and water quenching change surprise: strange food combination collapses everyone


Water is unpredictable and breeds countless delicious foods. In the local area, people come and go in different periods, and a variety of soy products have evolved, which is dazzling. If the quality of tofu is good, the local well water is indispensable. The unique bean curd soaked in green rock, and the bean curd made of chicken minced with soybean milk, all kinds of strange combinations have undergone repeated quenching of water and fire, changing into surprising bean food, which makes people salivate.


Guiyang, located at low latitude and high altitude, has a mild and humid climate, with lush trees all year round, but there are also delicious foods that only appear briefly in autumn — — Purple fungus. Whether cooked alone or with other ingredients, its fragrant and sweet taste has attracted many people. Some viewers lamented: "This short but wonderful existence, just like our life, we should learn to enjoy the happiness of the moment even though we keep walking."


Fire and water blend to light the southwest: Guiyang people understand the hot pot.


As the city with the highest frequency of enjoying hot pot per capita in China, hot pot accounts for half of Guiyang’s diet. In the food logic of Guiyang people, you can’t cook hot pot without ingredients, and there is no single hot pot item that can dominate here. With the broadcast of "Looking for Guiyang", netizens and viewers have also exposed the hot pot food here, laughing that "Guiyang people really understand the hot pot!"


According to statistics, there are new hot pot categories in Guiyang every year. For Guiyang people, whether it’s a pot with rich taste of bittern soup or a pot with sweet and smooth beans and rice, it’s an all-inclusive flavor and a bond to maintain the world. The unique taste of Guiyang is also passed down from generation to generation through this water bond in this ancient food custom.


The program group also said: "In addition to hot pot, there are too many delicious foods here, all with local characteristics. Like delicious and heavy beef soup, elastic and tough cowhide and smooth sour powder, it is a perfect combination. These delicious foods with the smell of Guiyang fireworks carry the memories and thoughts of Guiyang people, as well as the soul comfort of thinking about the source of food. I hope that the audience can experience those’ subtleties’ that cannot be copied in "Looking for Guiyang" and find their own good memories. "


How to cough in autumn?

  Wu yanbing

  In autumn, the climate is dry and the temperature is low, so all kinds of discomfort symptoms of respiratory tract always love to make trouble in this season. Many people have this feeling. In autumn, their throats are like they can’t be pulled open. They are hot, dry and itchy, and have a lot of phlegm. If they are not careful, they will be harassed by coughing, which will be annoying. Today, let’s talk about why the respiratory tract is fragile in autumn and who is prone to cough.

Cough is not necessarily a bad thing.

  The respiratory tract is divided into upper respiratory tract and lower respiratory tract. The upper respiratory tract includes mouth, nose, pharyngeal cavity and throat, and the lower respiratory tract consists of trachea, bronchus and lung. Respiratory tract is the internal organ that people have the most contact with the outside world every day, and it is vulnerable to various external stimuli, such as cold, heat, dryness and infection. However, the lung is a relatively "cute" organ. It does not feel hot or cold, pain or touch. Frankly speaking, it has no feeling, and the biggest response to injury is coughing.

  When the airway is stimulated, the nerve reflex will make the human body produce a series of actions: the glottis are closed, and the breathing muscles contract rapidly to produce exhalation; Because the glottis is closed, the breath can’t go out, and the pressure in the chest cavity rises sharply, which in turn pushes the glottis open; Then, the gas is ejected at high speed, taking out the "bad" things in the trachea — — This is the protective defense mechanism of the lung.

  Therefore, coughing is not necessarily "sick", and coughing when sick is not necessarily a bad thing. Cough can help people expel germs from the body, which is conducive to the improvement of their condition.

  Of course, coughing is very annoying. Cough during the day; Cough at night; Talk too much and cough; Cough when inhaling cold air; Especially when coughing violently in public, not only the patient feels uncomfortable, but also others feel nervous. When some people cough violently, they will retch, affect their sleep, and even have pneumothorax. If the pleura on the lung surface ruptures, they will also have chest pain and hold their breath, which will be life-threatening in severe cases. Some patients with severe cough can lead to loss of consciousness, which is called "cough syncope" in medicine. This situation is very dangerous when driving or working at high altitude. Therefore, patients with relevant medical history should go to the hospital as soon as possible for symptomatic treatment.

  According to the duration, there are three situations.

  When it comes to coughing, we must first distinguish whether it is a real cough. Some people call the action similar to "clearing throat" cough, usually one or two times, because they feel uncomfortable in the throat or something sticks; Some coughs are habitual actions, which are common in smokers and are mostly caused by pharyngitis. What is really a cough is mostly manifested as a series of coughs one after another.

  In medicine, cough is divided into acute cough, subacute cough and chronic cough according to the length of cough time.

  1. Acute cough refers to cough within 3 weeks, mostly cough after infection, which is caused by diseases such as colds and tracheitis;

  2. Subacute cough refers to cough from 3 weeks to 8 weeks. In addition, this situation occurs in older patients, mainly due to post-infection cough;

  3. Chronic cough refers to cough with a course of more than 8 weeks. The main causes are cough variant asthma, postnasal drip syndrome (upper airway cough syndrome), eosinophilic bronchitis, gastroesophageal reflux cough and allergic cough.

  Seasonal cough is mostly caused by these conditions.

  Cough can appear all the year round, but it happens frequently when the season changes. Because the alternation of cold and hot is obvious when changing seasons, especially in autumn, many people do not pay attention to adding clothes and keeping warm in time, and their immunity is reduced, which will create opportunities for all kinds of bacteria and viruses to invade the human body, and then respiratory tract bacterial or viral infection will occur, and the incidence of cough after infection is higher, and respiratory tract infection is easy to induce cough variant asthma. This is also the main reason why everyone feels that it is easy to cough in autumn.

  Why do you cough after respiratory tract infection? In fact, post-infection cough is a respiratory symptom caused by airway inflammation repair. After the infection improves, it will be cured by simply using antitussive drugs, and the course of disease is relatively short.

  The essence of cough variant asthma is the increase of airway sensitivity caused by chronic airway inflammation, which is non-infectious and can be induced by respiratory infection without taking anti-inflammatory drugs. It may or may not be allergic. Although it is called "asthma", the patient has no breathing and his lung function is normal. However, some patients can turn into typical asthma. Therefore, correct treatment can reduce the incidence of typical asthma.

  The dry and cold climate is very unfriendly to the airway, and the cold itself is a kind of stimulation, while the low temperature reduces the water content in the air, which makes the airway more sensitive when it is short of water, thus leading to cough and wheezing. Nasal cavity can warm and humidify inhaled air, but too dry, breathing with open mouth and strenuous exercise may reduce airway humidity and increase airway sensitivity.

  In addition, there are allergic factors. In addition to spring, pollen allergy in autumn is also very serious, and both spring and autumn are the seasons prone to allergic cough, allergic rhinitis and asthma.

  It should be reminded that cough variant asthma, postnasal drip syndrome, eosinophilic bronchitis and allergic cough are all related to allergies to some extent. If there are symptoms such as sneezing, runny nose, itchy eyes and nose, and watery eyes while coughing, it will be very effective to receive antiallergic treatment if you go to the hospital to find out that eosinophils are high and total IgE (immunoglobulin E) is high.

  Why do diagnostic tests often choose CT?

  Theoretically, lung CT is not a necessary examination to see cough. In most cases, the lung CT findings of patients with simple cough are normal. Most chronic coughs, such as cough variant asthma, eosinophilic tracheitis, allergic cough, etc., have no obvious lesions in the lungs. Then why do doctors often recommend lung CT examination when they go to the hospital to see a cough?

  Because doctors must first rule out some serious diseases, such as tuberculosis, lung cancer, bronchiectasis and so on. The treatment of these diseases is mainly to treat the primary disease, not to treat cough alone. Doctors should first see if there is any disease in the lungs, and the best way to "see" the lungs is lung CT and X-ray chest film.

  Which is clearer, lung CT or X-ray chest film? Lung CT is relatively clear, X-ray chest film will produce many artifacts, and heart blood vessels and bones may also block the focus, so bronchiectasis and lung cancer are mostly diagnosed by lung CT, while infectious diseases such as tuberculosis and pneumonia can be diagnosed according to X-ray chest film.

  The attending doctor usually asks the patient’s medical history in detail, initially judges the nature of cough and considers what examination to do. For the elderly, patients with chronic cough and hemoptysis, lung CT examination is the first choice. Because the X-ray absorbed dose of lung CT examination is higher than that of chest X-ray film, it is suggested that patients should take the recent imaging results with them when they go to different hospitals one after another to avoid repeated examination.

  Do I have to take medicine for coughing?

  Many old people give medicine to their children when they cough, saying, "I want to suppress the disease"; Some patients are afraid of tracheitis, and then turn into chronic cough, and take medicine as soon as cough appears. But as long as it is medicine, there are side effects, especially for children. Therefore, if you don’t have a severe cough, don’t take cough medicine in a hurry, but see a doctor in time to take medicine for the cause.

  For patients with cough, the doctor’s primary concern is whether there is respiratory infection. If there is a severe cough, the stimulation of the airway may aggravate the inflammatory reaction and delay the improvement of the condition. This situation requires symptomatic medication. Let’s talk about what drugs may be used for cough.

  ● antitussive drugs

  Antitussive drugs work quickly, but they don’t target the cause. Commonly used antitussive drugs mainly include compound methoxyphenamine, licorice tablets, dextromethorphan, compound codeine syrup, traditional Chinese medicine pulmonary cough, loquat syrup, etc., which can achieve antitussive purpose by inhibiting central and peripheral cough reflex, antiallergic, bronchiectasis and other mechanisms. Among them, compound methoxyphenamine is mostly used to treat acute and chronic cough, and compound dextromethorphan solution is often used to treat cough after a cold.

  Most western medicine antitussive drugs are compound preparations, which may include antitussive, chlorpheniramine, pseudoephedrine, etc., with relatively more side effects, but little impact, so you can take them with confidence. Taking chlorpheniramine will cause drowsiness, which is not suitable for professionals who need to concentrate on their work, such as drivers. You can change other antitussive drugs according to your doctor’s advice.

  It should be noted that most western medicine compound antitussive drugs have the same ingredients or substitute ingredients, so do not take them at the same time.

  ● Antiallergic drugs

  Commonly used antiallergic drugs include loratadine and cetirizine, which are suitable for cough caused by allergic factors, especially for patients with allergic rhinitis.

  Among them, montelukast is a relatively safe drug for treating asthma and allergic rhinitis, and can be used simultaneously with other antiallergic drugs.

  In addition, among inhaled hormones and bronchodilators, salmeterol and fluticasone, budesonide and formoterol are commonly used to treat cough variant asthma, eosinophilic tracheitis, allergic cough, etc., which can reduce the probability of patients developing typical asthma while relieving cough.

  Many patients are worried about the side effects when they hear hormones. In fact, these drugs have been on the market for a long time, and the incidence of serious side effects observed is very low, which is relatively safe. It is important to gargle in time after inhalation to remove the excess drugs in the mouth.

  Low acid inhibitor

  Include omeprazole and lansoprazole, which can inhibit gastric acid secretion, and is mainly used for gastroesophageal reflux cough.

  ● Antibiotics

  Including cephalosporins, azithromycin, etc., mainly used for cough caused by infection.

  Low expectorant drugs

  Including eucalyptus, acetylcysteine capsules, ambroxol hydrochloride, fresh bamboo juice, etc., which can dilute sputum, and sputum is not easy to cough up and is suitable for postnasal drip syndrome. However, routine use is not recommended for dry cough.

  Health tips

  How to distinguish "COVID-19" cough from common cough?

  Now China is making every effort to prevent and control the COVID-19 epidemic. When it comes to "cough", it will inevitably make people nervous. So, what’s the difference between a cough caused by Covid-19 and a cough caused by a common respiratory infection?

  In view of the complexity of symptoms caused by Covid-19, it is impossible for patients to screen for infection by themselves. Clinically, in addition to fever, Covid-19 infection can sometimes be characterized by simple cough (mostly without sputum), which can also be the only first symptom of COVID-19 patients.

  Therefore, if you have a cough, you should pay attention to the symptoms of cough and go to a regular hospital in time if you have a history of epidemiological contact. At this time, don’t buy or take medicine by yourself, so as not to delay the diagnosis of the disease and cause the spread of the virus.

  (Author: Beijing Chaoyang Hospital, Beijing Institute of Respiratory Diseases)

Fancy welcoming the Lantern Festival! How much do you know about the unique folk customs of Lantern Festival?

On the evening of February 28th, 2010, solve riddles on the lanterns, a citizen of Jiujiang, Jiangxi, was at the scene of the Lantern Festival. Zhang Haiyan/vision china
Lantern Festival, also known as Shangyuan Festival, is the first important festival after the Spring Festival. After eating Yuanxiao and Tangyuan, the New Year is over. The Lantern Festival is approaching, and several important folk customs such as eating Lantern Festival, enjoying lanterns, dancing dragons and lions have all appeared.
1. solve riddles on the lanterns
On the fifteenth day of the first lunar month, traditional folks hang lanterns and set off fireworks. Later, some busybodies wrote riddles on paper and posted them on colorful lanterns for people to guess, adding to the festive atmosphere. "solve riddles on the lanterns", also known as "playing riddles", is very popular among all walks of life because riddles can enlighten wisdom and interest.
2. burning dragon
The "burning dragon" in Puzhai has a history of nearly 300 years. Every Lantern Festival, dragon performances are held to pray for good weather and peace throughout the year. There were three loud guns, followed by gongs and drums and fireworks. Then the fire cable team, the hi-gun team and the drum band led to the "fire dragon". After being lit by the respected elders, dozens of shirtless strong men danced around the field with the help of hydrangeas. The longan shone brightly and the dragon body was colorful, tumbling and dancing in the sea of fire, accompanied by the sound of salute and dancing. The warriors who held the "fire dragon" were bare-shouldered, letting sparks splash on their bodies.
Step 3 visit the temple fair
Visiting temple fairs is an important custom followed by ordinary people for many years. During the temple fair, all kinds of folk artists came to perform, and the programs were varied.
Step 4 play dragon lantern
Dragon lantern, also known as dragon lantern or dragon dance, can be traced back to ancient times. The Chinese nation advocates dragons and regards them as auspicious symbols. On the fifteenth day of the first month, the festive atmosphere of playing dragon lanterns, singing and dancing spread in many places.
5. Lantern
The fifteenth day of the first lunar month is the Lantern Festival, which is also called Lantern Festival because there are folk customs of hanging lanterns, lighting lanterns and watching lanterns. Lantern Festival is a traditional festival custom, which started in the Western Han Dynasty and flourished in Sui and Tang Dynasties. After the Sui and Tang Dynasties, the wind of lights prevailed in past dynasties and was passed down to later generations. The fifteenth day of the first month is the climax of the annual lantern fireworks.
Step 6 walk on stilts
Walking on stilts is a popular folk mass performance, which is performed by dancers with long wooden stilts tied to their feet in the square in some folk festivals. Walking on stilts is very skillful, lively and diverse in form, and convenient in movement, which is tantamount to an activity stage, so it is deeply loved by the masses.
7. lion dance
"Lion Dance", also known as "Lion Dance", is generally completed by three people: one acts as the lion head, the other acts as the lion body and hind feet, and the other acts as the lion leader. Lion dance is an excellent folk art in China. Every Lantern Festival or assembly celebration, people always come to entertain with lion dance. This custom originated in the Three Kingdoms period and became popular in the Southern and Northern Dynasties. It has a history of more than 1000 years.
8. put on the sky lantern
On the fifteenth day of the first month of every year, adults and children gather in the square one after another. At this time, the square is full of people. People take their families as units and occupy a place in the square to set off Kongming lanterns. The whole family is surrounded by the Kongming Lantern. When it is set off, children, big or small, have to pray silently while lighting candles, in order to protect and bless the gods.
9. Row a dry boat
Rowing a dry boat, folklore is to commemorate Dayu who has made great contributions to water control. Rowing a dry boat, also known as running a dry boat, is to imitate the boat on land, and most of the performers are girls. A dry boat is not a real boat. It is made of two thin sheets, sawed into a boat shape, tied with bamboo and wood, covered with colored cloth, tied around the girl’s waist, just like sitting in a boat, rowing with paddles in hand, singing and dancing while running. This is a dry boat. Sometimes, another man dressed as a boatman and performing with a partner, mostly dressed as a clown, amused the audience with all kinds of funny actions. Dry boating is popular in many areas of China.
10. Eat Yuanxiao
Eating Yuanxiao on the fifteenth day of the first month is a long-standing custom in our country. Although there are some local differences, the meaning of both Yuanxiao and Tangyuan is the same, which means that the whole family is round and beautiful, so on the Lantern Festival, the family will definitely eat several Yuanxiao together.
11. set off fireworks
The fifteenth day of the first month of the lunar calendar is the first full moon night in a year, and people are full of joy and expectation for it, so the celebration is also the last carnival of the Spring Festival. On this day, the moon is high and clean, and people light lanterns and set off fireworks to celebrate.
February 13th, 2013, during the Spring Festival to Lantern Festival. Tongliang District, Chongqing. People are performing traditional bronze beam fire dragons to celebrate the Spring Festival. Wu Xianghong/vision china
In February, 2016, in yongding county, Longyan City, Fujian Province, on the 15th day of the first month of each year, Hakka people in Gaobei Town, yongding county held a traditional folk activity of "Lantern Festival" in Tianhou Palace. At this time, fireworks were blooming, firecrackers roared and drums were blaring, and villagers danced Youlong in the night, like giant dragons flying in the air, in order to pray for peace, prosperity and prosperity. Zhang Wei/Vision/vision china
On February 11, 2017, people in Puzhai Town, Fengshun County, Guangdong Province burned fire dragons and had a Lantern Festival. Deng Fei/vision china
On February 17, 2019, in Kuche County, Xinjiang, actors performed folk cultural activities such as canoeing and sedan chairs. Yuan Huanhuan/vision china
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