作者： admin

Ministry of Civil Affairs： This year, the welfare lottery sales amounted to 184.6 billion yuan, down about 30 billion yuan from last year.

　　From December 28th to 29th, the National Civil Affairs Work Conference was held in Beijing. The meeting summed up the civil affairs work in 2019, analyzed the situation, studied and deployed the work in 2020, and mobilized the national civil affairs system to fight for winning the battle against poverty and building a well-off society in an all-round way.

　　On December 29th, the government wechat "China Civil Affairs" of the Ministry of Civil Affairs released the data map of "Civil Affairs Work in 2019" produced by the new government media of the Ministry of Civil Affairs. Among them, the data map revealed that in 2019, the welfare lottery sales were 184.632 billion yuan, and the public welfare fund was raised about 53.7 billion yuan.

　　The Paper noted that compared with the official welfare lottery sales data in 2018, it dropped by about 30 billion yuan in 2019.

　　On August 15th, 2019, the Statistical Bulletin on the Development of Civil Affairs in 2018 issued by official website of the Ministry of Civil Affairs showed that the welfare lottery sales in China in 2018 was 224.56 billion yuan, an increase of 7.58 billion yuan or 3.5% over the previous year. The lottery public welfare fund was raised to 64.36 billion yuan, an increase of 3.6% over the previous year. In the whole year, the civil affairs system spent a total of 25.17 billion yuan on lottery public welfare funds, an increase of 3.0% over the previous year, including 17.15 billion yuan for social welfare and 910 million yuan for social assistance.

　　In fact, some media have noticed a sharp decline in welfare lottery sales in 2019.

　　According to the report of national business daily on August 4, 2019, "In June, the national lottery sales totaled 34.767 billion yuan, a decrease of 23.862 billion yuan or 40.7% compared with the same period of the previous year. Not only did the monthly data decline, but the reporter combed the lottery sales data in the first half of the past decade and found that the lottery sales showed negative growth year-on-year for the first time in the first half of this year. "

　　With regard to the decline in sales data, the national business daily report quoted experts in the lottery industry as saying that in early 2019, in order to regulate the lottery market, the Ministry of Finance, the Ministry of Civil Affairs and other departments strengthened the supervision of high-frequency quick-opening games and quiz games, extended the sales time of high-frequency quick-opening games and reduced the number of lottery games. In addition, the ban on internet lottery sales also has an impact on lottery sales.

　　It is worth mentioning that the corruption case of China Welfare Lottery Issuance Management Center exposed in 2017 and 2018 has aroused widespread public concern.

　　According to an article published on November 9, 2018 on the website of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection, "Reducing repression, treating both the symptoms and the root causes, and reconstructing the credibility of Welfare Lottery", the discipline inspection and supervision team stationed in the Ministry of Civil Affairs started with typical cases to promote the formation of a good political ecology. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee and the Central Commission for Discipline Inspection have seriously investigated and dealt with a series of corruption problems in the Welfare Lottery field, and seriously held accountable three members of the former party group of the Ministry of Civil Affairs and the head of the discipline inspection team stationed there. The Central Leading Group for Inspection Work and the State Supervision Commission of the Central Commission for Discipline Inspection have successively handed over dozens of clues concerning bureau-level cadres of the Ministry of Civil Affairs to the Discipline Inspection and Supervision Group of the Ministry of Civil Affairs.

　　The Discipline Inspection and Supervision Team of the Ministry of Civil Affairs and the Party Group of the Ministry of Civil Affairs unified their thinking and understanding, took practical measures to reduce the stock and curb the increase, and seriously investigated and dealt with the violations of laws and regulations of 14 bureau-level leading cadres, including Bao Xuequan and Wang Suying, former directors of China Welfare Lottery Issuance Management Center, and Wang Yunge and Feng Lizhi, former deputy directors, in an effort to reshape the new image of the welfare lottery industry and revive its credibility.

　　In January, 2019, according to the report of WeChat official account’s "China Lottery News of Public Welfare Times" on the WeChat of Public Welfare Times, after the implementation of the new Regulations on Function Allocation, Internal Organizations and Staffing of the Ministry of Civil Affairs, the internal organizations of the Ministry of Civil Affairs in charge of welfare lottery management have changed. Before the reform, the welfare lottery management was in charge of the Department of Social Welfare and Philanthropy Promotion. After the reform, the welfare lottery management has been refined, and the planning and finance department and the newly established charity promotion and social work department are in charge. (The Paper reporter Jiang Ziwen)

Ministry of Finance： In 2020, a total of 333.951 billion yuan of lottery tickets will be sold nationwide.

　　Cctv newsAccording to the data of the Ministry of Finance, in 2020, the national lottery sales totaled 333.951 billion yuan, a year-on-year decrease of 88.103 billion yuan or 20.9%. Among them, the sales of welfare lottery institutions was 144.488 billion yuan, a year-on-year decrease of 46.750 billion yuan; The sales of sports lottery institutions reached 189.463 billion yuan, a year-on-year decrease of 41.352 billion yuan.

Love is no small matter! Why are we moved by these romantic films？


Special feature of 1905 film network I don’t know when, out of the pursuit of daily ritual, people began to create their own festivals by homophonic methods. As a result, on May 20, when the Civil Affairs Bureau was full, the flash brother also became a busy "escort".


Shopping, eating and watching movies have become a trilogy of people’s daily love. When couples began to miss the cinema, what impressions did the classic domestic films with love elements on the big screen leave on the audience in those years?


According to public statistics, the cumulative box office of this kind of domestic film TOP10 reached 15.604 billion. From "33 days of lovelorn love" to (hereinafter referred to as "predecessor 3"), the combination of comedy and love seems to be more in line with the audience’s appetite. The National Day file has become a box office blessing for such films, and many stars have become "bringing goods".


Laughing with tears is easier to achieve box office.


Since the birth of the film, love has become one of the enduring themes on the big screen. From the silent film era Chaplin’s "City Lights" to the audio film era, from Stephen Chow’s "A Chinese Odyssey" series to "Former 3", this kind of classic films can always set off a movie fever.


According to statistics, there are as many as seven films with love and comedy elements in the TOP10 box office of this kind of films, and the audience seems to prefer this type of combination that can make people laugh and cry. Perhaps it is because people can not only find emotional resonance for love from this kind of movies, but also laugh and release the pressure of life.


On the basis of audience, love and comedy are more extensive. Whether it is the degree of topic discussion in first-and second-tier cities or the decline of word-of-mouth in third-and fourth-tier cities, the two types of elements can complement each other to some extent.


In the time division of story background, these ten films mainly focus on contemporary love. Except for Fanghua, the other nine films mainly reflect the marriage and love life of young people. What needs to be preserved in this era is not only love, but also people’s views on marriage and love. Therefore, the love story that happened at the moment can arouse the emotional feedback of the audience, and then lead to discussion and even spread in circles.


In addition, in recent years, this kind of films mostly impress the audience with emotional cards. By poking at the pain points in people’s hearts, the topic spreads and attracts more viewers to watch. Some people in the industry summarized this as emotional marketing. For example, "Ex 3" magnified the propaganda point of "brokenhearted and crying" and poked many young men and women who had ex-husbands, reaching the emotional resonance of the audience.


This marketing method is also reflected in other films. For example, on December 31, 2018, by creating the audience’s emotional requirements for the sense of ceremony, the "one kiss for the New Year" was used to attract the audience into the cinema. However, if the content of the film is less than expected or the goods are not in the right version, the market will also have a very obvious anti-bite effect.　


In the marketing channel, these films began to spread by making materials that are more suitable for young people’s fragmented reading habits with popular short video platforms as carriers. Because the short video platform is highly overlapped with the crowd portrait of the mainstream audience, the conversion threshold of diversion is low.


"We have mobilized a lot of short video marketing that is close to the tears of" Former 3 "and the way of breaking up." A staff member who has participated in the marketing of the film said so. After the box office hit, films such as, and so on followed suit. Later, short video marketing gradually became one of the standard of film marketing.


Who is the box office "with goods" talent?


Head movies usually correspond to the head creative team, company, etc., and so do such movies with love elements. In those movies that make the audience laugh and cry, which box office "goods" talents are hidden?

In terms of actors, Deng Chao and Zhou Dongyu became the "first brother" and "first sister" of the cumulative box office of such films respectively. The total box office with Deng Chao as the leading role reached 4.199 billion yuan, and Zhou Dongyu scored 2.919 billion yuan with The Later Us and Better Days.


It is worth mentioning that Zhou Dongyu won the Best Actress at the 39th Hong Kong Film Awards in China and became a double winner. In addition to showing the elements of love, Better Days’s discussion on campus bullying has certain social significance.


Behind-the-scenes companies, Light Media participated in the production of four films, ranking first among major companies. As we all know, the theme of youth has always been the field that light media is good at. The stories and production modes of youth films and romantic films often overlap more. In addition, the film channel program production center and Wanda Film and Television also participated in the production of some works.


According to statistics, in the TOP10 box office of this kind of movies, there are 4 National Day movies, 2 New Year movies and 1 Spring Festival movie respectively. This kind of films released in prime time are more likely to take advantage of the schedule bonus and get better box office, especially the National Day file.


However, in recent years, there are few such films released in more movie-watching periods such as Tanabata and Valentine’s Day. In addition to the competition of films in the same period, the homogeneous dog blood plot and the emotional expression of moaning without illness made the audience feel tired and unloved. While domestic sci-fi films and cartoons are constantly creating new box office and word-of-mouth highs, such films seem to have made limited progress as a whole.


In terms of douban score, 6 of the TOP10 films are above the passing line. The latest film, Better Days, scored 8.3 points in Douban. In addition to the love element, the audience can have a more sense of substitution and desire to watch movies by injecting more thoughts about current life and phenomena. The content is the era of the king, and we look forward to more domestic love-themed films with both word-of-mouth and box office harvest in the future.


＂party flag is flying high at the grassroots level＂ Wuhan, Hubei Province： In the sauna days, I stayed on the street for three days to catch thieves.

These days, Wen Le, deputy head of the top ten teams of the video investigation detachment of Wuhan Public Security Bureau of Hubei Province, is as anxious as the high temperature.

Since entering the city, Wuhan has repeatedly issued red high-temperature warnings, with the highest temperatures exceeding 40 degrees Celsius. What makes the police feel worse than the high temperature is that on July 31, August 7 and August 10, three cases of electric vehicle theft occurred in gold and silver lake police station.

On August 11th, after receiving the task of supporting gold and silver lake police station, Wenle volunteered to undertake the investigation of these three cases. Through a large number of investigations, Wenle found out the relevant information of the suspect.

"If you want to catch the suspect quickly, you must go to the scene and keep it." Wenle couldn’t sit still for a moment. On the same day, he led the police to the place where criminal suspects often sold stolen goods for monitoring. The scorching sun made the scalp ache, and his and his colleagues’ clothes were soaked with sweat, but their vigilance was not relaxed at all.

Until around 20 o’clock, Wenle was keenly aware that a suspicious person came out of the fence and threw an unknown item into the roadside trash can. Wenle and his colleagues immediately surrounded him, and after investigation, they found that this was a drug addict. After the person was handed over to the nearby police station, Wen Le and his colleagues returned to their original positions and continued to abide by them. But until 23: 00, there was still no trace of the suspect.

On August 12, colleagues who continued to investigate these cases in the office found new clues. The suspect had appeared in the south gate of a community in Qiaokou District, Wuhan. Wenle and his colleagues immediately went to the field for investigation. After investigation, we found some idle sofas in the community, which inferred that the suspect might have spent the night here. With the further investigation, Wen Le and his colleagues have basically mastered the criminal suspect’s activities. He has no fixed address and spends the night in the Internet cafe or the sofa in the community after selling stolen goods.

Where there’s a will, there’s a way. At 19 o’clock on August 13th, Wen Le and his colleagues continued to squat on time, and a man flashed by. "That’s him!" Wenle and his colleagues quickly controlled the man. After investigation, the suspect confessed to the crime of stealing three electric vehicles. The efforts of three days and two nights in a row have finally achieved results, and Wenle and his colleagues are very pleased.

(Author: Yang Huailiu, Chen Shanwen)

Reporting/feedback

Central bank’s RRR cut： the decline in the income of bank wealth management products is good news for the stock market.

　　On January 1, 2020, the RRR cut came as scheduled, and the central bank decided to comprehensively reduce the deposit reserve ratio of financial institutions by 0.5 percentage points from January 6. The central bank said that the RRR cut will release about 800 billion yuan of long-term funds and reduce the cost of bank funds by about 15 billion yuan.

　　What impact will the RRR cut have on various wealth management products? Liu Yinping, a researcher at Rong 360 Jianpu Technology Big Data Research Institute, believes that after the RRR cut, the market liquidity will be further relaxed and the price of funds will drop, resulting in a decline in the yield of fixed-income products; However, the RRR cut will be beneficial to some equity assets, and the income of fixed-income products will decline, and some funds will flow to equity assets, thus prompting asset prices to rise.

　　interpret

　　Impact 1

　　Bank deposit interest rates will fall, and small banks may last for a long time.

　　Since 2019, the central bank has been guiding the interest rate in the loan market to fall, thus solving the problem of financing difficulties for small and micro enterprises. At present, the interest rates of various types of deposits in banks are at a high level. In order to avoid narrowing the deposit-loan spreads, banks will lower the interest rates of various deposit products, including time deposits, large deposit certificates and structured deposits.

　　Liu Yinping pointed out that different types of banks have different capital pressures, and the progress and extent of interest rate reduction will be different. Large and medium-sized banks may take the lead in lowering the deposit interest rate, while small banks have great difficulty in raising deposits, and the reduction of deposit interest rate may be one step behind.

　　Impact 2

　　The average yield of bank wealth management will fall below 4% again.

　　Since last year, the bank’s wealth management yield has continued to fall, and at the end of December, the yield has rebounded. According to the data monitored by Rong 360 Data Research Institute, the average yield of bank wealth management products rose to 4.11% last week.

　　Liu Yinping said that the RRR cut will lead to loose liquidity, and most of the underlying assets of bank wealth management are fixed-income assets, and the yield of such assets will drop, so will the yield of wealth management products, which is expected to fall below 4% again in the short term. However, the impact of RRR cuts on the income of wealth management products such as equity, commodities and financial derivatives is uncertain, which may push some equity assets higher.

　　Impact 3

　　The average yield of the money fund will fall to the range of 2.4%~2.5%.

　　The monetary fund yield behind all kinds of baby financing has always been sensitive to changes in market interest rates. Since the end of November last year, the yield of money funds has continued to rise. According to the data monitored by Rong 360 Big Data Research Institute, the average yield of goods-based babies last week was 2.69%, a 39-month high.

　　Even if the RRR is not lowered, the funds will gradually loosen after New Year’s Day, and the yield of the money fund will also fall. Lowering the benchmark will further loosen the liquidity and accelerate the decline of the yield of the money fund. It is expected that the average yield will fall to 2.4%~2.5% in the short term.

　　Impact 4

　　Theoretically speaking, RRR cuts are good for the stock market.

　　After the RRR cut, there will be more funds in the market, and some of them will flow to the stock market. Moreover, the increase in corporate credit will help improve the operating conditions of enterprises. Theoretically, the RRR cut is good news for the stock market.

　　However, judging from the performance of the stock market after previous RRR cuts, the stock index has been mixed. Liu Yinping pointed out that there are many factors affecting the stock market, including policies, economic environment, the development of all walks of life, market confidence and so on. Today is the first working day after the RRR cut, and all major stock indexes rose in the morning, so it seems that the market confidence is sufficient.

　　Text/reporter Cheng Wei

　　related news

　　A-shares welcome the new year and make a good start. The net inflow of northbound funds exceeds 10 billion.

　　(Reporter Liu Shenliang) A shares ushered in a good start in 2020 yesterday, and the three major stock indexes strengthened across the board. The Shanghai Composite Index once approached the 3100-point integer mark, and the Shenzhen Component Index and the Growth Enterprise Market Index rose nearly 2%. The total turnover of the two cities was 751.5 billion yuan, the industry sector closed up across the board, technology stocks led the gains strongly, and online celebrity live broadcast concept stocks continued to rise.

　　Specifically, the Shanghai Composite Index closed up 1.15% to close at 3085.20 points; The Shenzhen Component Index rose 1.99% to close at 10,638.82 points; The growth enterprise market index rose 1.93% to close at 1832.74 points. The net inflow of northbound funds was 11.395 billion yuan yesterday, which has been a net inflow for 32 consecutive trading days.

　　Citic Securities pointed out that the main macro factors that suppressed A-share earnings in 2019 will be significantly alleviated in 2020, and the fundamentals will stabilize and rebound under the counter-cyclical policy, credit expansion and replenishment. Under the macro-economic decisive victory, capital market reform and the recovery of corporate profits, A shares are expected to usher in a "well-off cow" for two to three years.

　　Xun Yugen, chief strategist of Haitong Securities, stressed that technology and brokers will become the leading industries in this bull market. The superposition of scientific and technological progress and policy dividends will promote the performance of the science and technology sector to rebound. With the arrival of the era of equity financing, with the diversification of business in the future, the performance of securities firms is expected to revive.

State Administration of Financial Supervision： Accelerating the implementation of the coordination mechanism of urban real estate financing has achieved results.

The Beijing News According to the State Administration of Financial Supervision, on January 26, the General Administration of Financial Supervision held a meeting to deploy and promote the implementation of the coordination mechanism for urban real estate financing. Li Yunze, Secretary of the Party Committee and Director of the General Administration of Financial Supervision, attended the meeting and stressed that it is necessary to thoroughly implement the spirit of the Central Financial Work Conference, accelerate the implementation of the coordination mechanism for urban real estate financing, more accurately support the reasonable financing needs of real estate projects, and promote the stable and healthy development of the real estate market. Xiao Yuanqi, member of the Party Committee and Deputy Director of the General Administration of Financial Supervision, presided over the meeting. Responsible comrades from relevant departments of the Central Finance Office, the Central Finance Office and the General Office of the State Council attended the meeting. The main responsible persons of various regulatory bureaus, some regulatory branches of the General Administration of Financial Supervision, as well as national commercial banks, city commercial banks, provincial rural credit cooperatives and other institutions attended the meeting.
The meeting pointed out that the CPC Central Committee and the State Council attached great importance to the steady and healthy development of the real estate market. At the beginning of January this year, the Ministry of Housing and Urban-Rural Development and the General Administration of Financial Supervision issued the Notice on Establishing a Coordination Mechanism for Urban Real Estate Financing, requiring cities at or above the prefecture level to establish a coordination mechanism for urban real estate financing. The coordination mechanism is an important measure to implement the decision-making arrangements of the central financial work conference, meet the reasonable financing needs of real estate enterprises with different ownership equally, and promote the virtuous circle of finance and real estate.
The meeting held that the coordination mechanism should give full play to the leading role of local governments, strengthen overall planning of work, refine policies and measures, and promote the accurate docking of real estate development enterprises and financial institutions. According to the principle of fairness and justice, the list of real estate projects that can be given financing support should be screened and pushed to financial institutions within their respective administrative areas. It is necessary to strengthen information sharing and provide relevant financial institutions with information such as project construction and operation, pre-sale fund supervision and so on in a timely manner. It is necessary to guide financial institutions to negotiate with real estate development enterprises on an equal footing, make independent decisions and implement them according to the principles of marketization and rule of law, and protect the legitimate rights and interests of financial institutions.
The meeting stressed that financial institutions should attach great importance to it, strengthen organizational leadership, establish internal mechanisms and clarify working rules. For projects that meet the credit conditions, it is necessary to establish a green channel for credit granting, optimize the approval process, shorten the approval time limit, and actively meet the reasonable financing needs. For projects that encounter temporary difficulties in development and construction, but the funds are basically balanced, we will not blindly lend, cut off loans, or press loans, but support them by extending existing loans, adjusting repayment arrangements, and adding new loans. At the same time, financial institutions should strengthen the closed management of funds to prevent the misappropriation of credit funds.
The meeting requested that all supervision bureaus should actively participate in the coordination mechanism, actively cooperate with local governments and housing construction departments, carry out related work in a steady and orderly manner, jointly promote the effectiveness of the coordination mechanism and promote the stable and healthy development of the real estate market.
Editor Liu Jiani
Reporting/feedback

Daily broadcast fashion fell 5.03% to 11.33 yuan／share.

On January 29th, the daily broadcast fashion fell by 5.03% to 11.33 yuan/share at 13:17, with a turnover of 35.2564 million yuan, a turnover rate of 1.28% and a total market value of 2.704 billion yuan.

According to the data, Nippon Fashion Group Co., Ltd. is located at No.98, Rongyang Road, Zhongshan Street, Songjiang District, Shanghai. Its main business is clothing enterprises. With innovation and imagination as its core competitiveness, it forms a creative production relationship of symbiosis, communion, coexistence and sharing through sustainable business organization form and individual independent and free value. The company is not only committed to its own globalization and internationalization strategy, multi-brand, high-quality and market-leading strategy, but also actively promotes the benign development of industrial ecology, transforms fashion art culture into good design, provides solutions for a better city life, and undertakes social responsibilities.

As of September 30th, there were 13,100 shareholders and 18,200 shares outstanding per capita.

From January to September, 2023, the daily broadcast fashion realized an operating income of 699 million yuan, a year-on-year increase of 0.40%; The net profit attributable was 20,765,900 yuan, a year-on-year decrease of 27.14%.

This article comes from: financial circles

Author: A Jun

Reporting/feedback

Based on market changes and optimizing consumer experience, fashion enterprises explore digital cooperative business models.

2023 is considered to be a year in which generative artificial intelligence and digital technology have developed by leaps and bounds.

Facing the ever-changing market demand, the new digital retail model driven by science and technology has brought more innovation and growth opportunities for enterprises.

In order to continuously improve the service quality and efficiency of consumers and strengthen the emotional bond between brands and consumers, fashion enterprises have strengthened their close ties with Internet enterprises, increasingly moved closer to intelligence and improved digital infrastructure. Optimize the online and offline consumption experience through the blessing of algorithms and platforms.

Consulting firm McKinsey analyzed in the report "The State of Fashion 2024", "With the outbreak of artificial intelligence in 2023, related use cases have appeared in creative industries including fashion. However, in order to seize the value of this revolutionary technology in 2024, fashion enterprises need to go beyond automation and explore its potential to enhance human creative work. "

Relying on artificial intelligence, Victoria’s Secret analyzes user needs and provides customized shopping experience.

Recently, Victoria’s Secret and its company announced the establishment of a strategic long-term partnership with Google Cloud, which will use artificial intelligence and generative artificial intelligence technology to jointly create a more personalized and comprehensive online shopping experience for consumers around the world. At the same time, Victoria’s Secret will also improve the experience of consumers and employees through this initiative, and promote the operational efficiency of internal business.

Relevant data show that official website, Victoria’s Secret has more than 500 million visits every year, and this figure is still growing. Based on this, Victoria’s Secret will make use of new technology to create personalized consumption experience for every visitor as an important task of the company, hoping to bring a brand-new dialogue assistant driven by generative artificial intelligence through cooperation with Google Cloud.

It is reported that the dialogue assistant will be created by Vertex AI, the artificial intelligence platform of Google Cloud, with the goal of providing shoppers with customized product recommendations and practical product suggestions according to personal preferences and life experience.

For this strategic cooperation, Chris Rupp, chief customer officer of Victoria’s Secret, said: "The introduction of artificial intelligence and generative artificial intelligence technology of Google Cloud will not only improve consumers’ online shopping experience, but also give our internal team the ability to promote innovation in various business functions."

In addition to optimizing the experience for consumers, Victoria’s Secret is also actively exploring and integrating the advanced artificial intelligence technology of Google Cloud to further improve its internal operational efficiency. Victoria’s Secret hopes to apply this technology to brand marketing and consumer demand analysis. In addition, Google’s artificial intelligence technology can also be used to optimize the supply chain system, make accurate product demand forecast, and better manage inventory supply. At the same time, it can empower the human resources department and the offline store operation department to formulate more personalized employee induction and training plans.

In this regard, Murali Sundararajan, chief information officer of Victoria’s Secret, said: "The strategic application of artificial intelligence can not only help us to understand the needs of consumers from the data level, but also improve the overall operational efficiency within the company. This artificial intelligence technology will be used in international market development strategy, marketing planning and supply chain system optimization. Through a series of application measures, we can effectively simplify our internal operational processes and better meet the diverse needs of different customers. "

Although generative artificial intelligence is still a new technology, more than half of fashion companies are using it. McKinsey pointed out in the report "The State of Fashion 2024" that 73% of fashion executives said that by 2024, generative artificial intelligence would be their business priority. In the fashion field, 25% of the potential value of generative artificial intelligence is driven by use cases in design and product development.

According to combing, generative artificial intelligence is mostly used in product innovation, marketing, sales and customer experience in the fashion field. Compared with other fields in the fashion value chain, this technology can produce significant results and may be more feasible to implement in the short term.

For example, converting sketches, emotional boards and descriptions into high-fidelity designs; Recommend exclusive products according to consumer profiles, and generate personalized experiences and offers … In addition, generative artificial intelligence can quickly aggregate and perform emotional analysis from social media, and model and simulate development trends from multiple consumer data sources. ……

Integrate platform resources, PumaBuilding a new digital service model

As a member of the fashion industry, after experiencing the era of "search" and "platform e-commerce", the field of sports equipment and apparel has also entered the era of "mobile socialization" with the development of retail digitalization.

Not long ago, PUMA announced that it has reached a cooperation with Tencent. It is reported that PUMA will take Tencent’s global ecology as its position, improve the digital infrastructure with the help of Tencent platform resources, further narrow the distance with consumers, continuously improve the service quality and efficiency of consumers, and strengthen the emotional binding between brands and consumers. Relying on Tencent’s diverse social ecology, PUMA will open up the social media matrix and connect the online and offline global ecology to help PUMA bring a consistent online and offline experience to every consumer and achieve long-term growth of brand power.

"Nowadays, consumer demand in sportswear market is diversified and subdivided, and leading digital technology brings more personalized and differentiated demands to consumers. To this end, we continue to introduce innovative products, upgrade services and consumer experience, and let more consumers feel the charm of sports. " Li Min, general manager of PUMA in China, said, "Joining hands with Tencent is another innovative attempt. Tencent’s ecology covers all kinds of scenes in consumers’ lives, which will bring more localized insights to PUMA, so as to tap the potential needs and interests of consumers. At the same time, relying on digital services that are highly in line with the needs of local consumers, we will better serve the vast number of sports enthusiasts and new generation consumer groups and promote the long-term growth of PUMA in the China market. "

Under the guidance of the brand proposition of "FOREVER. FASTER.", Puma has accelerated the expansion of e-commerce platform-wide business growth, continued to stabilize its sales performance on traditional mainstream e-commerce platforms, and continued to increase its market share, while developing business growth points on emerging social e-commerce platforms. Relevant data show that in the Double Eleven in 2023, Puma’s total e-commerce sales increased by 22% year-on-year. China’s revenue in the first three quarters of last year increased by 16% year-on-year.

Text/Meng Lingjin

Exclusive romance in winter

Send away the autumn when the grain is abundant.
The frosty winter comes quietly.
The tall branches are not as lush as before.
The slow stream lost its previous fluctuation.
Occasionally, a few birds fly in the blue sky.
Winter in the south is romantic even slowly.
Happiness on the tip of her tongue
Winter is a season of white fog. In the sub-zero days, wrapped in a furry down jacket, wearing a super warm wool hat and gloves, I asked my little sister to buy a big hot baked sweet potato before I found the car for baking sweet potatoes. You are half and I am half, and the happiness in winter is hidden in the sweet potato.
"Cold winter matches hot pot better." It is said that hot pot is essential in the happiness of winter. "People who can eat hot pot together must be people from all over the world." "Hot pot glugs, my heart plops." I went to a hot pot restaurant with three or two friends, chose some favorite dishes, talked and laughed, and had a good time.
"Nothing can’t be solved by a good meal. If it can’t be solved, just a few meals will be fine." The so-called people take food as their priority, are not active in eating, and have ideological problems, just like the "dry rice man" who is often said now. A bad mood can be cured by food, and happiness will be over.
Snowflakes hide surprises.
"is like a spring gale, come up in the night, blowing open the petals of ten thousand pear trees"
Winter is really a romantic season, especially when it is snowing heavily. The snow fairy waved her sleeves heartily, and in the fluttering playing, the world was pure and clean, without quagmire. When the cold wind passed, falling snowflakes, the silver light flashed, and everything around it was immersed in a silver-white world.
Especially the first snow in winter, the first snow. First snow always has many beautiful definitions. "The first snow must be enjoyed with the person you like", "If he is showered with snow together, this life will be a white head" and "Sending you a photo of the first snow means I miss you". There are thousands of beautiful definitions, and the first snow is also an essential definition.
How can the fun of snowy days be short of snowball fights and snowmen? Find a place with a thick snowdrift, hold a snowball in your hand, have a snowball fight with your friends, or prepare some gadgets to make a beautiful snowman. Even if my hands are red with cold, my face is still a cheerful smile.
Future expectations
If winter comes, can spring be far behind?
Winter can also be a season of expectation. Every time I am in beginning of winter, I know that the New Year is not far away. Not only that, but also the New Year’s Eve, the Spring Festival and the Lantern Festival, which followed closely, are also lining up to send holiday surprises. "In 2021, walk with love" and "In the new year, everyone will be fat in vain and run towards a well-off society in an all-round way"
Life is long, and it is inevitable to be sad and unhappy. In 2020, a special year, there will be gathering and separation. Even so, the pace of life will not slow down, and the efforts should still go all out, and the expectations and beauty should be hidden in the heart. Every day is a day full of hope. So, let’s stop being unhappy now, and the new year is still radiant.
Three secrets of keeping happy: it doesn’t matter, it’s unnecessary and it’s not possible. Yes, life is too short, so why should you be sad? At this time, when you are young, you should struggle, struggle and come on. Everyone should have a dream and a goal, in case it comes true. Time pays off, so run. "In 2021, I will bump into happiness."
May you be the wind, with white sails.
May you be a ship, sailing the blue waves.
Everything is renewed, old diseases should be healed, and Chang’ an is always safe.
Source: Anhui School Media
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2024 Silk Road International Fashion Week： Leading a New Chapter of Macau Fashion Industry

On the morning of January 27th, the 2024 Silk Road International Fashion Week tour in Macau was officially launched, which included MAXCHILL performance, the release of Miracle Angel and FENGSANSAN brand, the joint exhibition of Macao design brands, and the display of non-legacy projects.

With the support of Macao Cultural Development Fund, the event was hosted by Film and Art Creation Agency, jointly sponsored by Macao Fashion Industry Association, Asian Model Association and Silk Road International Fashion Week, and undertaken by Mojie Fashion Group and Star Bio-Creation Co., Ltd. At the same time, the event was also strongly supported by the Tourism Bureau of the Macao Special Administrative Region Government and the Macao Productivity and Technology Transfer Center.

On the same day, the activity kicked off with a wonderful song and dance performance by MAXCHILL, a Macao children’s performance group. The members showed the vitality and innovative spirit of the younger generation in Macao with their unique dances and music. Their performance won warm applause from the audience and added a youthful atmosphere to the whole activity.

The special performance of ——Miracle Angel, a high-end custom-made fairy luxury brand for children’s dresses, is also a highlight of this event. Miracle Angel adheres to the fresh, elegant and noble design concept, takes "originality, uniqueness and distinctiveness" as the brand essence, and aims to give children the "right to speak in fashion", and customize a unique children’s fashion life experience for them, regardless of the cost and time-consuming, and construct the beauty without copying by hand, creating an impeccable sense of quality and value. At the event site, gorgeous and beautiful costumes with the wonderful display of small models attracted everyone’s attention.

In addition, the joint exhibition of Macao design brands organized by Macao Fashion Design Industry Association, including C/W Collective, Demi*D, Goddess Armour, Nega C. and NO.42, has also received extensive attention. Local designers from Macao have shown the unique charm of Macao to the world through their creativity.

As a series of activities of 2024 Silk Road International Fashion Week, this tour not only injected new vitality into Macao’s fashion industry, but also provided a new opportunity for the integration and development of Macao’s cultural tourism industry. At the same time, Macao’s international popularity and influence have also been effectively enhanced. Through exchanges and cooperation with the international fashion industry, it will further promote Macao’s image as a "performing arts capital" and attract more tourists to experience Macao’s unique charm.