Anke Innovation promotes the global influence of the brand with Thursday Rugby Night.

If you want to choose one of the most popular sports in the United States, many China audiences may choose basketball because of the great influence of the NBA in China, but the most accurate answer is "American football". Among the top 100 TV programs in the United States in 2023, 93 were Major League Football (NFL) events. With its powerful influence, rugby matches can help brands reach millions of consumers at one time, thus becoming a "battleground" for brands to enhance their popularity.

As a "born global" brand in China, Anke Innovation also saw the unique marketing value of rugby matches and made an innovative and bold attempt. On December 7, 2023, US Eastern Time, Anke Innovation launched an interactive creative short film specially made for Anker Nano series chargers on Thursday Night Football, TNF) broadcast by Amazon Prime Video, so as to accurately reach younger, more energetic and more enthusiastic target consumers and let them experience the innovation and breakthrough of Anker Nano series in charging speed and use experience.

This launch made Anke the first China brand to launch a streaming TV advertisement on Thursday Rugby Night, which was broadcast by Prime Video alone, which not only effectively enhanced the brand’s overseas popularity, but also shortened the distance from "content" to "business" through a new form of interactive video advertisement. During the period of watching the advertisement, consumers can go directly to the flagship store of Amazon brand for purchase through the QR code in the advertisement, thus realizing a one-stop shopping experience from watching sports events to placing an order for purchase. At the same time, compared with the cable TV era, the rise of streaming media TV has also provided innovative functions such as effect measurement and user interaction for the advertising of sports events, and has become one of the new ways for advertisers to build brands and improve marketing effectiveness. According to the analysis of Amazon Marketing Cloud, this TNF marketing campaign has brought nearly 50% incremental consumers to Anke Innovation. According to Amazon data, the sales of Anker Nano series related products increased by 20% after 8 days of TNF advertising.

Encore innovative TNF video advertisement screenshot

The brand is broken, why is it "Thursday Football Night"?

After years of development, Anke Innovation has become a brand with global popularity, with its products selling well in 146 countries and regions and over 100 million users worldwide. In order to seek a breakthrough in global brand building, sports marketing with great influence has become an ideal choice for Anke’s innovation. Across the ocean, one-third of Americans (107.4 million people) will watch live sports events in 2025, an increase of 71% over 2021. In many sports events, football is an important way to seize the minds of American consumers, and Thursday Rugby Night (TNF) broadcast by Amazon Prime Video alone is loved by many American audiences. The data shows that TNF got off to a good start in the first season of Amazon Prime Video. The average audience of the game between Los Angeles Lightning and Kansas City Chiefs reached 13 million, setting a new record for the audience of Major League Football (NFL) games at that time. In the 2023 season, the average number of TNF viewers per game reached 11.86 million, a year-on-year increase of 24%. At the same time, the median age of the audience watching TNF on Prime Video is nearly 7 years younger than those watching Major League Football (NFL) on online TV, with higher family income, more devotion to the game and longer watching time. This provides an excellent marketing opportunity for advertisers who are committed to building brand awareness and brand influence among young and high-income people.

According to Anke’s innovation, there are three main reasons for choosing Thursday Football Night (TNF). The first is the huge potential audience base, and the audience are all Prime members with strong consumption power, which helps Anke to innovate and enhance brand awareness; Secondly, the characteristics of audience segmentation are obvious, which helps Anke to innovate and attract young consumers interested in scientific and technological products; Thirdly, TNF itself has a good brand image. By cooperating with well-known sports programs like TNF, it will help Anke Innovation to convey a brand image full of vitality and innovative spirit to users.

After careful evaluation and measurement in the early stage, Anke Innovation put the time of TNF advertising on the game on the evening of December 7, Eastern Time. That night, the Patriots of New England and the Steelers of Pittsburgh had a wonderful and exciting night match. The Patriots led by a score of 21:3, but then the Steelers rose to catch up by 15 points, but they finally regretted losing. This suspenseful game attracted the attention of many fans. During the competition, Anke innovatively used a short advertisement with a sense of science and technology to reach and interact with the fans. In the short film, Anker Nano series charger has become the protagonist. From taking the subway to the office scene, this "fastest charger series created by Anker Innovation for iPhone with USB-C interface" has been deeply implanted in the hearts of many overseas consumers.

At the same time, Anke Innovation and Amazon Advertising have jointly given this creative short film a new interactive form — — By scanning the QR code in the lower left corner of the advertisement, consumers can use smart devices such as mobile phones and tablets in their hands to go directly to the customized landing page created by Anker Innovation in the flagship store of Amazon brand, and get a one-stop understanding of various innovative products of Anker Nano series, and complete a series of operations such as "adding a shopping cart" and "buying now" with just a few clicks, and get a one-stop quality experience from watching to shopping.

By scanning the QR code, consumers can go directly to Anke Innovation Amazon brand flagship store.

Innovation first, building a streaming media eraMarketing closed loop"

With the evolution of digital marketing technology, the form of live streaming TV broadcast has brought new delivery forms and monitoring means to sports events, so that the measurement of marketing value can be rationally analyzed and judged with more comprehensive and detailed data, providing reference for the next marketing activities.

Thursday Rugby Night (TNF) provides advertisers with an innovative audience-based creative delivery scheme. Brands can display differentiated creative advertisements to different segments of the audience according to the dimensions of geography, crowd characteristics and behavioral signals, so as to enhance the relevance of advertisements. Relevant data show that the interactive rate of brand search of TNF advertisers who adopt audience-based creative delivery scheme is 116% higher than that of advertisers who put on linear TV, and at the same time, they also get relatively higher browsing rate and purchase rate of product details pages.

At the same time, Amazon’s all-round measurement solution for advertising gives the brand a more comprehensive and effective insight into the advertising effect and influence. Anke Innovation uses the first-hand insight data of Amazon’s marketing cloud to analyze the key dimensions such as the search volume, the number of visitors to the station, the purchase analysis of the 14-day attribution window and the purchase ratio of new customers, and understand how sports marketing can improve the transformation and sales of products.

With the great influence of TNF advertising and a series of innovative solutions of Amazon advertising, Anke Innovation has greatly improved brand awareness and sales conversion rate. Amazon marketing cloud analysis shows that consumers who have seen Anke’s innovative TNF advertisements and DSP advertisements at the same time have increased the brand search rate and purchase rate of Anke’s innovative brands by 17% and 42% respectively compared with consumers who have only seen their DSP advertisements. In addition, TNF advertising also brings stronger brand effect. In this marketing activity, the purchase rate of consumers who have seen its TNF advertising first and then its search advertising and DSP advertising is 1.32 times that of consumers who have only seen its search advertising and DSP advertising.

During the whole marketing period, Amazon advertising team provided comprehensive support for Anke Innovation from consumer insight to measurement and evaluation. For example, in terms of strategy formulation, Amazon advertising provides in-depth crowd insight reports and effect estimates to help formulate effective marketing strategies and create interactive advertising materials. After the broadcast, Amazon Advertising provided an advertising effect monitoring and evaluation report covering the entire shopping journey of the target audience. At the same time, the advertisement viewing crowd package created according to the actual reach can also help Anke innovate "audience re-marketing", continue to talk with the audience who have watched TNF advertisements in other marketing channels, establish more effective connections, and create a complete sales closed loop.

Go hand in hand to create a new era of China brand going out to sea.

Today, video marketing is becoming a new trend of change. More creative video advertisements are more likely to attract consumers’ attention and promote the transformation of sales. In order to enhance the brand’s creative marketing ability, Amazon Advertising provides a one-stop video advertising solution, including video advertising in Amazon Mall, streaming TV advertising on channels such as Freevee and Twitch, and online video advertising on third-party websites. In 2024, Prime Video’s programs and movies will also contain limited advertisements. In the United States alone, Prime Video advertisements are expected to reach 115 million viewers every month, which provides a new solution for advertisers to shape global brands. In addition to Thursday Night of Rugby (TNF), Prime Video also includes live broadcasts of different kinds of heavyweight sports events from different countries and regions, including American professional women’s basketball league, European Champions League, French Open and Japanese world baseball classic, which provides diversified opportunities for brands to use sports events for marketing.

In the future, Amazon Advertising will continue to support more China enterprises going abroad, enhance the global popularity and goodwill of China brand with more insightful, creative and effective marketing campaigns, and promote China enterprises to build global brands.

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A city with a hundred flavors | See Chongqing at the New Year’s Eve party. VIPs should "sit first"

This article is transferred from: Yang Guangwang
Chongqing, January 27 th, the news of the Golden Bull puts its tail, and the tiger is blessed with wind. The New Year’s Eve is approaching, and the taste of the year is coming to the nose. As the capital of food, Chongqing is best suited to the rich group annual banquet. The dishes are fragrant, and the taste buds dance gracefully between the teeth and on the tip of the tongue. This is the first time for aesthetic food. Chongqing Channel of Yangguang. com will publish value food information from time to time in the column of "One City with Hundreds of Flavors" to explore Chongqing’s food highland and share the delicious food with the "delicious dogs". In this issue, I followed the footsteps of Chongqing Channel Food Xiaobian of Yangguang. com and entered the "First Sitting Mansion".
Creative Chinese-style door head (photo courtesy of Yang Guangwang’s first sitting in the mansion)
Xian ting Cang mo ke teahouse Hou Jiayin
"I have no intention of staying or staying, watching the flowers bloom and fall before the court; Don’t be surprised by yourself, and follow the clouds in the sky. "Regardless of ancient and modern times, literati are always looking for a good place to put their bodies and souls. For educated and picky diners, the dining environment is the first element that bears the brunt.
The flute is melodious, the harp and the sound are harmonious (Photo courtesy of the first residence of Yangguang. com)
Just "sit first"! Shouzuo Mansion is located at the foot of Zhaomushan Forest Park, a natural oxygen bar. Under the infiltration of rich negative oxygen ions, it opens a pleasant afternoon tea mode and steals a half-day leisure. First, brew a pot of green bamboo leaves before the Ming Dynasty, or a cup of precious Tieguanyin, which is warm and sweet and beautiful. Either the old monk is calm, quiet and safe, or he is full of ideas and high spirits, splashing his pen and ink on the Chinese chapter.
The cultural performance of the first sitting mansion "changed face" (Photo courtesy of Yangguang. com)
Chinese-style courtyard, unique and exquisite, antique, exquisite kung fu tea performance is eye-catching, and the sound of folk music is fresh and pleasant, which can pick up elegance and interest everywhere.
The eaves are drooping and the tea is fragrant (Photo courtesy of Yangguang. com)
As soft as breathing, the eaves lights turn green and moss. The moist and silent blue slate seems to be impregnated with tea fragrance. At every moment of moving forward or stopping, the fragrance spreads all over the body. The sunny patio seems to hide the mystery of time, and the calligraphy and painting furniture are brilliant and sharp-edged. Let the family "sit first" and have a drink with friends, so let the tea smell warm and moist for this long time and interpret the password of time.
Good mood begins with afternoon tea (photo courtesy of Yang Guangwang’s first sitting in the mansion)
Cups and plates are poems and paintings of paper and pen dishes.
"Good-looking bodies are the same, and interesting souls are one in a million." For food, to be the ultimate, color, flavor and shape are indispensable.
Recommended dishes: Sanchahu Qiaoke Wang (Photo courtesy of Yangguang. com)
The dishes in the first residence, from the utensils to the color, flavor and shape of the dishes, are all fine and unique.
Recommended dishes: roasted sea cucumber with tofu (photo courtesy of the first residence of Yangguang. com)
Color matching, shape adjustment, the position where the main course should be placed in the plate, the lovely small ornaments in the blank space, and amazing poems, every detail is just right, just like a perfect match made in heaven.
Recommended dishes: Skillful vegetable rolls (Photo courtesy of Shouzuo Mansion issued by Yangguang. com)
These key points are controlled by beauty of chongqing, who was the youngest flight attendant of Southwest Airlines, and Huang Can, the chairman of Caixiangyuan Catering Culture Company. Shouzuo Mansion is a high-end brand of its chain business, and its fine service management, innovative Chinese design and strong cultural genes all stem from her artistic temperament of liking art and music.
Antique private rooms (Photo courtesy of the first residence of Yangguang. com)
Shouzuo Mansion is a black pearl restaurant that has been appraised for many years, and is committed to spreading healthy food and traditional culture. In Shouzuo Mansion, there are countless signature dishes, such as "Longjing shrimp balls, braised roast chicken with turmeric, cherry foie gras, yak meat with milk wine, dried roast chicken in this period, dried roasted elegant fish, shredded roasted rabbit with agarwood, preserved okra with sesame sauce, pickled fish head with tortillas, swan crisp, and Tricholoma matsutake chicken bean curd …", which makes people unable to stop.
Recommended dishes: Tricholoma matsutake chicken tofu pudding (photo courtesy of the first residence of Yangguang. com)
Beautiful scenery, delicious food, fine wine, and a beautiful table of delicacies can’t help themselves in the taste of the year. In the interesting food, release the interesting soul, which is worth it! (Text/Wei Ge)
Recommended drink: custom-made red wine (photo courtesy of Yangguang. com)
[group annual banquet hotline]
Reporting/feedback

Classmate, your Huashi brand exclusive reunion dinner has arrived!

On the occasion of the Spring Festival

The whole country is filled with jubilant flavor of the year.

China Normal University is no exception.

In order to let the students stay in school experience the warmth of the New Year.

The school held a special annual banquet for everyone.

Send New Year greetings from Chinese teachers.

"I wish the students a prosperous and prosperous Year of the Tiger, and learn something!"

On January 30th, our school held.

Stay in school during the winter vacation for the New Year’s Eve student group annual banquet.

Chen Diming, Deputy Secretary of the Party Committee of the school, and heads of relevant functional departments.

Train the person in charge of student work and counselors in the unit.

Have a reunion dinner with the student representatives who stayed in our school during the winter vacation.

Send new year gift packages and new year wishes to the students.

Count the spree one by one

Carefully prepare exquisite dishes

Behind the full sense of ceremony

It is the school’s deep concern for the students.

Spilled from a delicious meal

It is the warmth and happiness of teachers and students.

In Nanhu campus

Teachers and students talk together at the annual banquet.

Chen Diming conveyed

Zhao Lingyun, secretary of the Party Committee of the school, and Hao Fanghua, president.

New Year’s greetings to students staying in school

I cordially greeted their study and life.

And told everyone to pay attention to safety precautions.

Strengthen physical exercise and communicate with family and friends.

"The school is ready to help everyone.

Solve the life difficulties during the stay in school. "

From artificial intelligence education department, psychology college and computer college.

Student representatives of training units, etc.

In this special group annual banquet,

I feel the strong flavor of the year with the unique characteristics of Chinese teachers.

Grade 2020 from the School of Psychology, Hongkong, China.

Undergraduate Yun Tianrun said

"Although I haven’t seen my family,

But this special experience of staying in school for the New Year

It’s also a growth opportunity. "

Affected by the epidemic

A total of 161 students stayed in our school for the New Year this year.

The school pays tribute to the student representatives who can’t attend the annual banquet.

We also prepared a New Year’s dinner box, a Chinese New Year red envelope and a big gift package.

By the leaders and teachers of various training units

Incarnate "special courier"

Deliver them to students at home

The leading teachers of various training units also

Delivered New Year greetings to students staying in school.

↓↓↓

Ren Menglu, counselor of the Department of Artificial Intelligence Education, sent New Year condolences to students.

Guo Yuanxiang, PhD supervisor of Education College, Huang Yuxin, Deputy Secretary of Party Committee, and Tian Youyi, Vice President.

Send New Year condolences to students.

Qin Wei, Deputy Secretary of the Party Committee of the College of Liberal Arts, sent New Year greetings to students.

Ji Hong, Party Secretary of the School of History and Culture, and Kang Wei, Deputy Secretary

Send New Year’s greetings to students.

Dong Junmin, the organizer of the Marxism College, sent a New Year gift package to students.

Ceng Yan, Deputy Secretary of Party Committee of School of Public Administration, and Wei Yin, Counselor.

Send New Year’s greetings to students.

Yang Chen, Party Secretary of Law School, Ding Wen, Dean, Wan Zong, Deputy Secretary

Send New Year greetings to students.

Kouna, Deputy Secretary of the Party Committee of Social College, Zhai Juan, Counselor

Send New Year’s greetings to students.

Li Yun, Party Secretary of Foreign Languages Institute, Yang Lingzhen, Deputy Secretary, etc.

Send New Year’s greetings to students.

Wang Lu, counselor of the Academy of Fine Arts, sent New Year greetings to students.

Liu Chengzhu, secretary of the Party Committee of the School of Mathematics and Statistics, sent New Year greetings to students.

Cao Yang, deputy secretary of the Party Committee of the College of Physical Science and Technology, sent a red envelope for the students in the Spring Festival.

Chen Dejun and Fen Xu, deputy secretaries of the Party Committee of the School of Chemistry, sent new year’s warmth to the students.

Zheng Ning, secretary of the Party Committee of the School of Life Sciences, sent a dinner box for the students.

Spring Festival gift package and chatting with students

Qin Heng, Deputy Secretary of the Party Committee of School of Politics and International Relations, sent New Year greetings to students.

Xu Gang, Party Secretary of China Rural Research Institute, sent New Year condolences to students.

Wang Guosheng, Director of Language and Language Education Research Center, and Yun Zhu, Counselor.

Send new year gift packages to students.

Zhan Yihong, executive deputy director of the National Cultural Industry Research Center, sent new year greetings to students.

This peace of mind is my hometown.

Being a Chinese teacher in Wuhan.

Guizishan is the warmest home this year.

Listen to it with the poem now.

Let’s stay in the heart of the students.

Due to the epidemic, I stayed at school during the winter vacation. The department has specially set up QQ group to help the students staying in school solve their difficulties in life, and make daily health punch cards, which is very intimate. Before the Spring Festival, my teacher gave me a big food package, and I was very happy. On the 29th of New Year’s Day, school leaders, teachers and students staying in school got together for a reunion dinner, which was delicious and warm. I want to express my gratitude to the leaders, teachers and logistics staff of the school: thank you, you have worked hard, and I wish you a happy Spring Festival!

-Wu Lungong Joint Research Institute, Department of Artificial Intelligence Education

Wang Tongbang, Master of Computer Science in 2021.

The second Spring Festival in Wuhan, the cold outside the window can’t disturb the warmth in my heart. At the invitation of the school teacher, I was lucky enough to spend a pleasant lunch time in Nanhu Comprehensive Building with other students who could not go home to reunite with their families for various reasons, and the leading teachers who were concerned about their classmates.

—— Zhong Yating, a 2020 undergraduate majoring in psychology at the School of Psychology.

This is my first time to stay at school for the New Year. Although I can’t reunite with my family, I really feel the care of the school. The teachers and cadres of the school arranged a warm, pleasant and relaxed reunion dinner for the students staying in school in Nanhu Comprehensive Building. The warm greetings from the teachers and the harmonious and pleasant chat atmosphere made me experience the happy atmosphere of the Spring Festival without the company of family and friends, and also felt the most sincere care from the school. The school canteen also prepared quite a rich reunion dinner for us, and the dishes were first-class in appearance and taste. The canteen also takes care of the different customs and preferences of various ethnic groups and some students, which makes me very moved.

Here, I also wish you a happy new year and prosperity!

—— Yun Tianrun, a 2020 undergraduate majoring in psychology at the School of Psychology.

During the Spring Festival when I couldn’t go home because of the epidemic, I felt the warmth of the school, the concern of the college and the kindness of my uncles and aunts in the canteen through the Spring Festival gift package and the rich New Year’s Eve dinner. You have melted the flying snow in Wuhan and welcomed the breath of the New Year to my heart. Thank you!

—— Chen Guanzhen, an undergraduate majoring in language and literature in China, College of Liberal Arts, Grade 21.

I thought I would spend the first lonely and cold Spring Festival in my life, but I didn’t expect Chinese teachers to be so warm. The steaming food in the canteen, the daily cordial smiling face of my aunt, and the warm condolences from the school leaders are like spring breeze, which makes me feel warm every day. The epidemic situation is ruthless and affectionate, and the wind is not cold in severe winter and December. I am grateful to every school logistics staff who stick to their posts, and to every leader who is concerned about staying in school. Because of you, although I can’t reunite with my family, I feel as warm as my family.

—— Wang Lu, a master’s degree student majoring in Chinese in the 2020 subject of the College of Liberal Arts.

During my stay in school, I will talk to my uncle in the boarding house every time I go out, and the counselor and teacher will also chat with me from time to time to care about my life and study. As the Spring Festival approached, I began to express my condolences to the students who stayed in school, gave them living allowances, and even had a free holiday lunch every day. Although people were not at home, the concern of the school in the cold made me feel as happy and happy as spending the Spring Festival at home, and I was touched beyond words. I thank the school leaders and teachers for their concern and the aunts and uncles in the boarding school for their patience.

—— Nurmaimaiti Abulimiti, a 2021 undergraduate of the College of Physical Science and Technology

The leading teachers of schools and colleges knocked on the door of our dormitory with care, bringing us the warmth that people will remember in this cold winter. The leaders not only prepared small snacks for us intimately, but also prepared the word "Fu" as a red envelope warmly. The most important thing is warm blessings and greetings, which made us feel the taste and warmth of the New Year when we were far away from home, and felt the sincere friendship between teachers and students in the school.

—— Lin Rong, an undergraduate majoring in chemistry in Grade 2018, School of Chemistry

With the approaching of the Spring Festival, the vast campus of China Normal University is also welcoming the arrival of the Year with peace. As a student from other provinces, it is inevitable that I miss my family more often during the festive season, when the taste is getting stronger and stronger. Hearing that the school is going to prepare the annual dinner for the students staying in school, I feel warm in my heart. I thank the school for letting us not be cold in this winter. Yes, this peace of mind is my hometown, and I am not lonely when I stay in school for the New Year.

—— Ling Cancan, a Ph.D. student in physical chemistry of the School of Chemistry in 2018.

This Spring Festival means a lot to me! Because of the epidemic and academic reasons, I chose to stay in school during the Spring Festival, which is the first time in my life experience to stay in school for the New Year. The concern and sympathy from the school, hospital leaders and teachers made me deeply feel the temperature of China Normal University. Although it is very cold in Wuhan after the snow, my heart is extremely warm. Guizishan is my home in Wuhan!

—— China Rural Research Institute 2018

Xing Xu, Ph.D. candidate in political science

In order to ensure that students stay in school

Have a warm and happy New Year.

In addition to ensuring normal meals during the winter vacation

The school will provide free meals for students staying in school from New Year’s Eve to the second day of the first month.

During the Spring Festival of 2022, students staying in school during the winter vacation

Tips for free meals

Relevant students of various colleges (departments): In order to make the students staying in school spend a warm, loving, peaceful and happy Spring Festival, the Food Service Center of the Logistics Department provides free meals for the students staying in school during the Spring Festival. The relevant work tips are as follows:

1. Free dining time: from January 31st to February 2nd, 2022 (lunch and dinner are provided for three days from New Year’s Eve to the second day of the first month).

2. During the winter vacation, free meals will be provided in the dining hall, student dining hall and the first floor of Gui Xiang Garden.

3. Dining method: During this period, students staying in school will register for free meals in the canteen that provides free meals with their student ID card or one-card card. The students staying in Nanhu Campus are delivered from the first floor of Gui Xiang Garden to the first floor of Nanhu Dining Hall.

Logistics support department

January 27, 2022

New Year’s Eve has arrived.

We bid farewell to the old year with the hand of time.

Get together to celebrate the New Year.

Adding new years to the calendar is full of mountains and rivers.

Xiao Shi wishes everyone here.

Happy New Year! Lucky Year of the Tiger!

Highly recommended

▼ red fire! Chinese teacher’s exclusive window grilles accompany you for the New Year! ▼

Original title: "Classmate, your Huashi brand exclusive reunion dinner has arrived! 》

Central Meteorological Observatory: In the next three days, there will be strong winds in the coastal areas of South China.

  CCTV News:According to the Central Meteorological Observatory, it is expected that in the next three days, attention will be paid to the development trend of typhoon "Little Dog" and the influence of wind and rain, and there will be strong wind disaster risks in the coastal areas of South China and the South China Sea.

  Typhoon "Little Dog" will affect the southeast coast.

  Typhoon KOINU, the 14th typhoon this year, was upgraded from typhoon level to strong typhoon level this afternoon (6th). At 5pm, its center is located in the northeast of the South China Sea, about 200km southeast of Shanwei City, Guangdong Province, which is 21.5 degrees north latitude and 116.7 degrees east longitude. The maximum wind force near the center is 14 (42m/s), and the lowest pressure at the center is 955 hectopascals, which is 7. It is estimated that "Little Dog" will move to the south-west direction at a speed of 5-10 kilometers per hour, and its intensity will be maintained or slowly weakened, and it will gradually approach the coastal area from the west of Guangdong to the east of Hainan Island.The Central Meteorological Observatory continued to issue a yellow typhoon warning at 18: 00 on October 6..

  Affected by typhoon "Little Dog" and cold air, it is estimated that there will be strong winds of 6-8 grades and gusts of 9-10 grades in most parts of the East China Sea and the waters near Diaoyu Island, the Taiwan Province Strait, the northern part of the South China Sea, the coastal areas of Zhejiang, Fujian and Guangdong, among which there will be strong winds of 9-11 grades and gusts of 12-13 grades in parts of the coastal areas of Guangdong and the northern part of the South China Sea. From 20: 00 on the 6th to 20: 00 on the 7th, there will be heavy rain or rainstorm (50-65mm) in the southeast of Fujian and the east coast of Guangdong. From the night of the 6th to the day of the 9th, there was strong wind and rain in the coastal areas of eastern and southern Guangdong and central and southern Fujian.

  Rain and snow weaken in the western region

  From the night of the 6 th to the day of the 9 th, there were rainfall processes in southern Gansu, Sichuan, Chongqing, most of Guizhou, Yunnan and other places, and some areas had moderate to heavy rain; There are small to medium snow or sleet in eastern Tibet, southern and western Qinghai, and there is heavy snow locally.

  Specific forecast for the next three days

  From 20: 00 on October 6 to 20: 00 on October 7,There are small to medium snow or sleet in the western mountainous area of southern Xinjiang basin, southern Qinghai and eastern Tibet; There are moderate to heavy rains in parts of southeastern Tibet, eastern and southern Sichuan Basin, central and eastern Yunnan, central and southern Fujian, eastern Guangdong, southern Hainan Island and western Taiwan Province Island, among which there are heavy rains (50-65 mm) in parts of eastern Guangdong and southern Fujian coastal areas. There are 4 ~ 6 winds in parts of central and eastern Inner Mongolia, Liaodong Peninsula and eastern coastal areas of Zhejiang, and 6 ~ 7 winds in parts of central Tibet. There will be 6-7 northeast winds with gusts of 8 in the Taiwan Province Strait, and 8-9 northerly winds with gusts of 10 in the northeastern South China Sea (see Figure 1).

Figure 1 National Precipitation Forecast Chart (from 20: 00 on October 6 to 20: 00 on October 7)

  From 20: 00 on October 7 to 20: 00 on October 8,There are small to medium snow or sleet in parts of southwestern Xinjiang, south-central Qinghai and northern Tibet, and there is heavy snow (5 ~ 9 mm) in central Qinghai; There are moderate to heavy rains in parts of southeastern Tibet, central and southern Yunnan, coastal areas in central and eastern Guangdong, northern and eastern Fujian and Taiwan Province Island, among which there are local heavy rains (50-80 mm) in coastal areas in southern Guangdong and southeastern Fujian. There are 6~7 winds and 8 gusts along the coast of Zhejiang, Fujian, Guangdong and the western coast of Taiwan Province Island. There are 6-8 winds and 9-10 gusts in most sea areas of the East China Sea, Taiwan Province Strait and northeastern South China Sea, among which there are 9-10 winds and 11-13 gusts in parts of Taiwan Province Strait and northeastern South China Sea (see Figure 2).

Figure 2 National Precipitation Forecast Chart (from 20: 00 on October 7 to 20: 00 on October 8)

  From 20: 00 on October 8 to 20: 00 on October 9,There are small to medium snow or sleet in parts of southwestern Xinjiang, south-central Qinghai and northern Tibet; There are moderate to heavy rains in southeastern Tibet, southwestern Sichuan, central and southern Yunnan, coastal areas of Guangdong and Fujian, and parts of eastern Liaoning, with heavy rains (50-60 mm) in the southern coastal areas of Guangdong. There are 6-8 winds and 9-10 gusts in the southern part of the East China Sea and the Taiwan Province Strait, and 7-9 winds and 10-11 gusts in the northern part of the South China Sea and the north sea area of Beibu Gulf (see Figure 3).

Figure 3 National Precipitation Forecast Chart (from 20: 00 on October 8 to 20: 00 on October 9)

Officially, it is clear that microfinance companies are not allowed to issue Internet consumer loans to college students.

  According to the China Banking and Insurance Regulatory Commission website on the 17th, five ministries and commissions, including China Banking and Insurance Regulatory Commission, China, jointly issued the Notice on Further Regulating the Supervision and Management of College Students’ Internet Consumer Loans to further standardize the supervision and management of college students’ Internet consumer loans and earnestly safeguard the legitimate rights and interests of college students. The full text is as follows:

  All banking insurance regulatory bureaus, information offices of provinces (autonomous regions, municipalities directly under the Central Government and cities with separate plans), Xinjiang Production and Construction Corps, Education Department (Education Bureau, Education Committee), Public Security Department (Bureau), local financial supervision and administration bureau, Shanghai headquarters of China People’s Bank, branches, business management departments, provincial capital city center branches, sub-provincial city center branches, major banks and joint-stock banks, and institutions of higher learning affiliated to the central government:

  Recently, some small loan companies have targeted the university campus, conducted induced marketing through cooperation with technology companies, and issued internet consumption loans for college students (hereinafter referred to as college students), which lured college students into excessive consumption ahead of schedule, causing some college students to fall into the trap of high loans, infringing on their legitimate rights and interests, and causing bad social impact. In order to further standardize college students’ Internet consumption loan business and strengthen education and guidance, relevant matters are hereby notified as follows:

  First, strengthen the supervision and management of college students’ Internet consumer loan business

  (A) regulate the Internet consumer loans lending behavior of college students

  Microfinance companies should strengthen the substantive verification of the identity of loan customers, and should not set college students as the target customer groups of Internet consumer loans, nor should they conduct precise marketing for college students, nor should they issue Internet consumer loans to college students. The outsourcing cooperative institutions of lending institutions shall strengthen the screening of customers, and shall not use false, misleading or induced publicity and other improper means to induce college students to consume ahead of time and borrow excessively, nor shall they accurately market for college students, nor shall they push and drain college students to lending institutions.

  Banking financial institutions should strictly abide by the risk bottom line, prudently carry out college students’ Internet consumer loan business, establish and improve appropriate risk management systems and early warning mechanisms, strengthen pre-loan investigation and evaluation, and attach importance to post-loan management and supervision to ensure that risks are controllable.

  Institutions established without the approval of the banking regulatory department or the local financial regulatory department may not provide credit services for college students.

  (B) strict risk management of college students’ Internet consumption loans

  In order to meet the reasonable consumer credit demand of college students, all banking financial institutions can develop targeted and differentiated Internet consumer credit products under the premise of controllable risks, follow the principles of small amount, short-term and controllable risks, strictly limit the loan balance of the same borrower and the total business scale of college students’ Internet consumer loans, strengthen product marketing management, and strictly examine the qualifications of college students to improve asset quality.

  In order to strengthen marketing management, banking financial institutions and their cooperative institutions should not conduct online accurate marketing for college students. Offline marketing publicity activities carried out on campus should be reported to the regulatory authorities of the marketing area in advance, and the specific place, date, time and content of marketing activities should be informed in advance and the consent of the educational institutions should be obtained. Marketing activities should not use deceptive, misleading or induced publicity to induce college students to apply for consumer loans.

  It is necessary to strictly examine the pre-loan qualifications, substantively examine and identify the identity of college students and the real loan purpose, comprehensively evaluate the credit information, income, tax and other information of college students, fully understand the credit status, strictly implement the second repayment source of college students, confirm the authenticity of the identity of the second repayment source by telephone and other reasonable means, obtain written guarantee materials that the second repayment source (parents, guardians or other managers, etc.) with repayment ability agrees with their loan behavior and is willing to repay on their behalf, and strictly control the credit qualification of college students.

  It is necessary to strengthen post-loan management to ensure that the flow of loan funds conforms to the provisions of the loan contract; Properly handle overdue loans, standardize collection management, and prohibit any violent collection behavior that interferes with the normal study and life of college students; Timely grasp the changes of college students’ capital flow and credit status, improve the response plan, and ensure that the overall business risk of college students’ Internet consumer loans is controllable.

  It is necessary to strengthen the personal information security protection of college students, establish and strictly enforce the rules and regulations to ensure information security, take effective technical measures to properly manage the basic information of college students, and not send the information of loan students to third-party institutions, or illegally disclose, expose or buy or sell the information of loan students.

  It is necessary to strengthen the submission of credit information, and submit all credit information of college students’ Internet consumer loans to the basic database of financial credit information in a timely, complete and accurate manner in accordance with the Regulations on the Administration of Credit Information Industry. Students who do not agree to submit credit information may not be granted loans.

  (3) Strengthen risk remediation and supervision and inspection.

  Local financial supervision and management departments and banking insurance regulatory bureaus should, on the basis of the previous campus loan rectification work of online lending institutions, include various lending institutions such as microfinance companies and consumer finance companies into the rectification category, and comprehensively use various means such as website monitoring, fund monitoring, on-site inspection and data analysis to further strengthen the supervision, inspection and investigation of college students’ Internet consumer loan business. At the same time, increase the investigation and crackdown on illegal lending institutions.

  For college students’ Internet consumption loans that have been issued, first, we should urge microfinance companies to make rectification plans. In principle, loans that have been issued will not be extended, and the existing business will be gradually digested. It is strictly forbidden to add new business in violation of regulations. Second, it is necessary to urge banking financial institutions to strengthen investigations, rectify illegal businesses within a time limit, and strictly implement risk management requirements. Institutions that refuse to rectify the problems found in the investigation or whose circumstances are serious should be severely punished and cracked down, and those suspected of committing crimes should be transferred to judicial organs.

  Two, increase the education, guidance and assistance to students, and create a good campus environment.

  Colleges and universities should earnestly shoulder the main responsibility of student management, strengthen students’ financial knowledge education and assistance, guide students to establish a correct concept of consumption, and earnestly safeguard students’ rights and interests and campus stability. First, vigorously carry out financial knowledge popularization education. It is necessary to strengthen financial knowledge publicity and education, incorporate financial common sense education into daily education, and continue to carry out financial knowledge publicity. Regularly carry out financial knowledge into campus activities, invite financial regulators and banking financial institutions to give lectures on knowledge, explain the harm of bad online loans, and analyze the cases of bad online loans on campus such as "idolize", so as to effectively improve students’ awareness of financial security. Strengthen the education of honesty and credit awareness, educate students to provide information truthfully when applying for loans, and not intentionally conceal the identity of students, not maliciously cheat loans or breach contracts, cherish personal credit records, and be alert to the influence of online loans overdue on personal credit information. The second is to constantly improve the working mechanism of helping and rescuing. It is necessary to ensure that all student financial assistance policies are put in place, improve the management level of student financial assistance, and effectively protect the affordable needs of students with financial difficulties, such as tuition, accommodation and basic living expenses. We will improve the rescue mechanism for special difficulties, set up special funding funds, provide emergency assistance to students whose families have undergone major changes, and solve students’ temporary and urgent funding needs. For college students who have fallen into the mud of online lending, we should establish a special mechanism to guide them to solve the problem of online lending in a rational and effective way, strengthen psychological intervention and counseling, educate and guide them to cherish their lives and rationally deal with the difficulties they encounter.Encourage qualified colleges and universities to raise funds through multiple channels, support students to carry out extended learning, innovation and entrepreneurship, and meet students’ developmental needs. The third is to comprehensively guide and establish a correct consumption concept. To strengthen the education of students’ consumption concept, we should integrate the cultivation of students’ awareness of thrift with students’ daily ideological and political education. Pay attention to students’ consumption psychology, promptly correct erroneous concepts such as ahead consumption, excessive consumption and conformity consumption, and guide students to establish a scientific, rational and healthy consumption concept. Establish a daily monitoring mechanism, pay close attention to students’ abnormal consumption behavior, find out students’ tendency problems in life consumption, interpersonal consumption and entertainment consumption in time, take targeted measures to correct them, and strive to achieve early prevention, early education, early detection and early disposal.

  Third, strengthen the network public opinion monitoring and reasonably guide public opinion.

  Local network information departments should actively cooperate with local governments, universities, financial, education, public security and other administrative departments to do a good job in online interpretation and public opinion guidance to standardize the supervision and management policies of college students’ Internet consumption loans. For the use of college students’ Internet consumer loans for malicious speculation and rumors, guide relevant units to take the initiative to speak out and clarify the truth, and jointly create a good public opinion environment.

  Four, increase the investigation and punishment of illegal crimes, and create a good financial environment.

  Local public security organs should intensify the investigation and punishment of illegal and criminal acts in the Internet consumer loan business of college students according to law, severely crack down on criminal activities carried out by means of routine loans and usury against college students, intensify the crackdown on illegal and criminal activities such as illegal detention, kidnapping and violent collection, and crack down on illegal and criminal activities that infringe on citizens’ personal information according to law.

  Secretariat of the Central Network Office of China Banking and Insurance Regulatory Commission General Office, China

  General Office of the Ministry of Education, General Office of the Ministry of Public Security and General Office of the People’s Bank of China

  February 24, 2021

Why are these female talk show actresses charming?

  Yang Li

  Laughter is not the antidote, but the story is.

  — — — — — — — — — —

  In the fifth season of the recently broadcast Tucao Conference, the performance of female talk show actresses is still wonderful.

  Facing Yuqi Zhang and Yi Lijing, Yang Li said, "We girls should not find fault with each other. They have proved to me that women can be many kinds. You can be as beautiful and innocent as Sister Yu, as brave and sharp as Teacher Yi, and as both as me!"

  The real "drama" of Yang Li’s words is not boasting, but lies in that sentence, "Women can be many kinds".

  Li Xueqin, who graduated from Peking University and became popular because of his short video, stood on the stage and said, "In fact, the highly educated people are not so good. There are always people who scold you. You graduated from Peking University and always rely on the screen to grandstanding and earn that traffic. Don’t you feel ashamed?" Just when the audience thought that Li Xueqin was blacking out, she suddenly turned her head and looked at the teacher elder brother of Peking University under the stage: "Ah? Xu Zhiyuan! "

  Li Xueqin’s speech was like a roller coaster, and it landed in Xu Zhiyuan alone, which cleverly responded to some questions from the outside world.

  In the past 2020, these two girls have their own worlds in the topic areas and expression styles that they are good at. In addition, many women have gained popularity by virtue of the talk show stage. Why are these female talk show actresses so charming?

  From the common characteristics, the popular female talk show actresses have smart minds, confident manners and clever tongues, and their humor configuration is no less than that of male talk show actresses. Interesting regardless of gender, what do you think of men and women?

  In 1950s, as a mother of five children, 37-year-old American woman Phyllis Diller made a living by performing stand-up comedy with a wig and thick eyelashes. A housewife’s complaints about life bear the main content of her performance. Phyllis Diller, with her self-mockery of the bad housewife image, entered the male-dominated comedy battlefield and became the "grandparent" of the female talk show actress circle.

  Phyllis Diller said, "I was born funny, with funny ideas and funny attitude towards life." Girls with funny genes, why can’t they tell a joke on stage and show their sense of humor at will?

  The domestic talk show industry has not developed for a long time, but it has laid a good audience base. In 2017, the first talk show conference, a girl with neat short hair, Siwen, teased the husband and wife on the stage for a long time, and the relationship between her husband and you was equivalent to "the brother sleeping in your upper bunk". This paragraph quickly became popular on the Internet. Siwen is good at deconstructing daily life and gender relations, challenging the traditional label of "women", shouting for women, and "spicy" quotations are repeated.

  However, Siwen also said in an interview that when she stood in the spotlight in the early days, the external attack was very fierce, because the audience would rudely criticize her jokes and her face value.

  Talk show is naturally an "offensive expression", and the pressure you need to bear can be imagined. Perform a talk show for 5-10 minutes, and you may get half enthusiastic laughter, half aggressive diss, or even a humorous remark at the same time, which will be interpreted as "intentional offense" and set off a great discussion.

  Listening to these female talk show actresses talk about their personal experiences or social observations will undoubtedly provide us with a mirror to re-examine the unhappiness and troubles we may face in our daily life.

  Li Xueqin once said in the Talk Show Conference that she hoped female actors would stop laughing at their looks. "Since we all talk about talk shows, we have to let everyone know through our humor and wisdom that if we grow up like this, we will be called beautiful women."

  Audiences who like Li Xueqin will say that they like to listen to Li Xueqin talk shows because they feel that "there is a keen observation of life under that seemingly casual expression".

  "A gentle knife" Yang Li can clearly analyze the "thread group" that girls are easily bypassed in the relationship between the two sexes. For example, Yang Li once said that she confided in a boy friend and said that her boyfriend had run away with someone else. The boy friend comforted Yang Li: "There is nothing I can do. He is excellent, and you are a little unworthy of him. I only say this as a friend." Yang Li’s response was pleasant: "Don’t treat me as a friend, treat me as a person, a person with feelings."

  Listening to these excellent, sober and frank girls, telling common troubles, don’t we get an emotional release and comfort? At ordinary times, we are quite tired of persuasion — — "This is a thing? Why do you care? " These talk show actors will tell you that this is of course a thing, and you are not wrong! But please remember, you have your beauty and brain, don’t punish yourself with other people’s mistakes.

  In addition to poking or comforting the audience through "stalks", the current female talk show actresses also have a value that cannot be underestimated: although most actors start from analyzing their daily lives, the depth of their thinking is not superficial, and the social fields they point to are not narrow.

  It is always said that female talk show actresses seem to only express their lives and troubles. However, it is precisely because of their stories that when we dig out many issues such as the concept of marriage and love, the concept of parents and children, the concept of workplace, self-worth and so on, we will suddenly realize that some things turned out to be a problem. And why some things can still be a problem.

  Hannah Gatsby, an Australian female talk show actress, said: "Laughter is not the antidote, but the story is. Laughter is just honey to spice up bitterness. I just hope that people will hear my story and understand it with their own thinking. "

  No talk show joke is meaningless, and every seemingly ordinary little trouble actually hides social universality. The popularity of female talk show actresses, especially for female audiences, provides a new channel of inspiration: how should women be alert to or face their own offenses and injuries? How can women correctly and effectively safeguard their rights and interests?

  Only by understanding this point can we understand the charming brilliance of female talk show actresses. (Anna)

How does finance help the new development pattern

In the past few decades, China’s economic development has made great achievements, but now it is at a very critical turning point-from the first century’s goal of "building a well-off society in an all-round way" to the second century’s goal of "building a socialist modern power".
Compared with the early 40 years of reform and opening up, there will be three major changes in China’s economy in the next 30 years:
First, the cost advantage is no longer. China’s economic development once benefited from the low cost advantage for a long time, but now the cost has obviously increased. The economic growth mode will have to move from extensive and factor-input growth to innovation-driven growth.
Second, the demographic dividend has disappeared. In the past, China benefited from the increasing proportion of the labor force in the total population, but now it is an aging society, and the labor force population begins to decline, which will eventually affect the economic growth pattern.
Third, the trend of "anti-globalization" has emerged. The wave of globalization has obviously promoted China’s economic development in the past. China has been able to participate in the global division of labor, and its exports have increased substantially. A large number of foreign direct investments have enhanced the activity of the domestic economy. Nowadays, globalization is experiencing fluctuations, and the size of China’s economy has also increased significantly, so the growth momentum has to focus more on the domestic market. Therefore, the central government proposes to build a new development pattern with "double circulation"-with domestic big circulation as the main body and domestic and international double circulation promoting each other.
Finance should give more support to the real economy.
Under the new development pattern, how does finance act?
In the past four decades, finance has contributed greatly to economic growth, effectively supporting the average annual GDP growth rate of more than 9%, and the financial system is relatively stable. Although many scholars believe that the reform can be further deepened and the distortions in the system can be eliminated, on the whole, China’s financial system has effectively supported the rapid and relatively stable economic development.
In recent years, complaints against the financial industry have increased, especially "the strength of financial support for the real economy is weakening". In this regard, the most intuitive reflection is the decline in the "marginal capital output rate". The so-called marginal capital output rate refers to the amount of capital that needs to be increased when one unit of output is increased. Before the global financial crisis in 2007, China’s marginal capital output rate was about 3.5, but it has almost doubled at present, indicating that our financial efficiency has been discounted. If the financial efficiency continues to decline, even if the financial resources invested in economic construction continue to increase, the economic output will not be high or even decline, which will ultimately affect the sustainability of economic growth.
In the past, China’s financial system was relatively stable, but in recent years, risks in many financial fields began to emerge. We have two "magic weapons" to maintain financial stability. One is to resolve risks through sustained high growth; Second, the government should do everything to ensure the confidence of investors, consumers and other markets. However, the effectiveness of these two magic weapons is obviously declining, and the next step must be to make great efforts to build a financial safety network, which should not only have a market-oriented regulatory framework, but also involve the central bank and the financial sector.
There is a lot of work that finance can do to support the real economy more effectively, especially based on the new development pattern of "double cycle". Finance should strive to promote the domestic big cycle, and the practice can be linked from "supply" and "demand".
China’s economic growth in the past benefited from "two ends in the outside"-raw materials, technology and capital were introduced from abroad, products were produced and processed at home, and then bought back abroad. But this model will become increasingly difficult in the future. On the one hand, China’s economy is getting bigger and bigger. As some market participants have said, China enterprises "buy what is expensive;" What to sell, what is cheap. " On the other hand, large size also has obvious advantages. In the future, it is possible for the domestic market to continuously reduce the pressure of "two heads are outside", and both "supply" and "demand" are solved in the domestic market. Therefore, the key question is how finance can link "supply" and "demand" to support economic innovation and growth.
Supply side: Finance should strongly support economic innovation.
From the supply side, the core issue is to change the growth model and make innovation the main driving force for growth. Innovation is becoming more and more important to enhance the competitiveness of our economy in the domestic and international markets. Although the domestic market will be the main market in the future, we should remain open to the international market, and the industry must have international competitiveness in order to develop sustainably.
Our financial system used to effectively support extensive and factor-input economic growth. The economic activities under this growth model face relatively little uncertainty, and the products may have been abroad for decades or even hundreds of years. The uncertainties we face in many aspects such as technology, market, management and marketing channels are very low, and financial services are relatively easy to do, especially the pressure of risk management is not great.
If the financial future wants to strongly support economic innovation, the difficulty of managing risks will surge. Because innovation is bound to face many uncertainties, uncertainty will definitely increase the requirements for financial services.
If the economic growth model is to change, the financial development model must also change accordingly. To support economic innovation, finance should do two things: financial innovation and market-oriented reform.
Financial innovation includes three aspects:
First, develop the capital market and increase the proportion of direct financing. The prominent feature of China’s financial system is that banks are dominant. The biggest market participant in the financial system is commercial banks. Commercial banks have previously provided funds for large-scale manufacturing expansion, effectively supporting rapid economic growth. Generally speaking, the capital market has inherent advantages in supporting innovation, such as being better at identifying risks and patiently accompanying entrepreneurs to grow up. Therefore, the primary task of financial innovation is to develop the capital market and increase the proportion of direct financing. From the international experience, the leading financial systems in the United States, Britain and other countries are dominated by the capital market. We are already doing this kind of work, and we need to continue and increase our efforts in the future.
Second, innovate the business model of commercial banks. In the foreseeable future, commercial banks will remain our main financial channel, so it is necessary to innovate the business model of commercial banks in order to undertake the task of supporting economic innovation. There are also many successful examples of bank-led financial system innovation in the world. Germany and Japan are both bank-led financial systems, which have effectively helped enterprises master the international frontier economic technology. At present, the road of banking business model innovation in China has a long way to go.
Third, develop digital finance. With the help of digital technology, finance can better serve the financing needs of small and medium-sized enterprises, private enterprises, especially "specialized and innovative" enterprises. For these enterprises, traditional financial institutions usually lack effective means of risk control, but now big data can help solve some problems. At present, some successful examples are some new Internet banks-Weizhong Bank, Online Merchant Bank, Xinwang Bank, etc. These institutions mainly look at data, not collateral, and can successfully control the average non-performing rate at a low level. If we popularize this method to traditional banks and help them do risk analysis on direct financing of listed companies, it means that we may explore a new way in this respect. In fact, China’s use of big data for credit risk management has been at the forefront of the international level.
In addition to financial innovation, financial support for economic innovation is inseparable from market-oriented reforms, one of which is market-oriented risk pricing.
China government has made great efforts to reduce the financing costs of SMEs, but the risks and costs must be matched to be sustainable. It is very important to support the financing of small and medium-sized enterprises and help them obtain loans, but at the same time, we should also pay attention to market-based risk pricing. Only in this way can commercial banks continue to carry out their business.
From the supply side, only by carrying out a series of reforms can finance better support economic innovation.
Demand side: Finance should strongly support consumption.
From the demand side, the so-called "troika"-investment, consumption and export, investment and export have been very strong, and consumption is relatively weak. After the global financial crisis, consumption has rebounded, but it is still dragging its feet, especially during the epidemic period, the economic recovery is weak, and key consumption can not get up, which seriously restricts the domestic macro-cycle.
Consumption is sluggish, and even if you invest a lot, it will easily become overcapacity. At the same time, the sluggish consumption is also contrary to the goal of the second century. The fundamental purpose of economic construction is to continuously meet the people’s needs for a better life, and only by increasing the consumption of ordinary people can we meet the standards.
At present, China’s consumption accounts for about 55% of GDP, which is about 20 percentage points lower than the world average and 25-30 percentage points lower than that of Britain and the United States.
Why is consumption sluggish or less than expected? There are three reasons:
First of all, the proportion of our residents’ income to GDP is not high, and the people are too dependent on labor income and lack asset income;
Secondly, the inequality of social income distribution is high, and the rich have a low propensity to consume, and most of them have bought what they should buy; The poor tend to spend more, but they have no money to spend. Therefore, the inequality of income distribution suppresses the total demand of social consumption;
Finally, the social security system needs to be further improved. Without social security, residents’ confidence in the future is insufficient, and everyone is afraid to spend more if they have money.
If these problems are solved, China’s future consumption can still be expected. At present, the total social retail sales in China is very impressive from a global perspective. If the consumption potential of 1.4 billion people can be further released and sustainable economic growth can be maintained in the future, China is expected to become the most desirable consumption market in the world.
At present, there is a lot of work to be done in consumption. We not only need the government to improve income distribution and improve the social security system, but also have huge room for finance. For example, the financial system can improve efficiency, thereby increasing the total social income, so that ordinary people can get asset income other than labor wages, so that more money can be used for consumption; For another example, we can vigorously develop inclusive finance, so that small and medium-sized enterprises, low-income families and agricultural workers in a weak position can obtain corresponding financial services and make the income distribution of the whole society more equal; Also, we can develop the financial industry, especially the insurance industry, and make the social security system more perfect.
To sum up, whether from the supply side or the demand side, finance has great potential to support the development of the real economy, innovative growth, consumption upgrading and a better life. As long as we have a good grasp of the direction of financial development, improve the efficiency of the financial system, and successfully control risks, finance will play a greater role in the new development pattern of "double cycle", thus helping us achieve the second century goal smoothly.
(The author is Professor, Vice President and Director of Digital Finance Research Center of National Development Institute of Peking University)
Reporting/feedback

The list of the top 100 beautiful women in the world in 2023 was announced! Asian actresses such as Gulnazar and the live-action Little Mermaid were selected.

Original title: The list of the top 100 beautiful women in the world in 2023 was announced! Asian actresses such as Gulnazar and the live-action Little Mermaid were selected.

Recently, the American film website "TCCandler" released the list of the top 100 most beautiful actresses in 2023. There are many Asian actresses on this list, most of whom are from Korean women’s groups. In this list, Nancy, a Korean mixed-race child of MOMOLAND, won the championship and was also the first post-00 actress to win the championship. The runner-up was won by Dasha Taran, a Russian online celebrity model, while the third runner-up belonged to Sana Sana, a Japanese member of Korean group TWICE. This list shows the beauty and charm of women all over the world. Let’s take a look at these beautiful women!

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There is a Taiwanese businessman "Youlin" in Yunnan. 6: The tea maker tells you how to choose a cup of stomach-nourishing tea.

  Chen Youlin, from Nantou, Taiwan Province, was struck by the "September 21" earthquake in Taiwan Province in 1999 and came to Yunnan for development. From then on, he brought the concept of health and environmental protection to Yunnan and integrated it into the planting management and processing of local Pu ‘er tea.

  "There is a term in tea called post-fermented tea. Only truly healthy tea can be fermented twice and become post-fermented tea." He believes that many nutrients in tea exist in tea stems. Tea drinkers love fragrant tea and can choose young leaf tea, but if they need to nourish their stomachs, they should choose tea with stems. (Video provided by Taiwan Affairs Office of Yunnan Province)

The most comprehensive knowledge of China tea, tea learning must be suggested to collect, and an article will take you to know about tea.

Teacher Bai Yansong of CCTV mentioned in a program of talking to young people:

"You like to drink coke today, and it is not excluded. When you reach my age, you will definitely love tea."

This is an old man’s life sentiment about young people.

From coke to tea, it is the same drink. What kind of transformation process is involved?

I believe that only people with stories can understand it.

If you also want to experience life from tea.

Then learn to drink tea from today.

A most comprehensive, basic knowledge of tea takes you into the door of the tea world.

Basic knowledge of tea

Classification of tea trees

According to the tree type: shrub type, small tree type and arbor type.

According to leaf type, it is divided into extra-large leaf species, large leaf species, middle leaf species and small leaf species.

Classification of tea: basic tea and processed tea.

Basic tea:

green tea

Green tea features: clear green leaves, good tenderness, bright soup color and exposed bud peak.

Green tea can be divided into stir-fried green tea, sun-dried green tea and steamed green tea according to the deactivation process.

Baked green tea.

On behalf of tea:

Fried green tea: West Lake Longjing, Biluochun, mengding ganlu, Duyun Maojian, Xinyang Maojian, Lushan Yunwu, Anji White Tea, etc.

Sun-dried green tea: Pu ‘er raw tea, Dianqing, Yueqing, Xiangqing, Chuanqing, etc.

Steamed green tea: Enshi Yulu.

Baked green tea: Huangshan Mao Feng, Taiping Monkey Kui, Luan Guapian, Xiazhou Bifeng, Tianshan Green Tea, Huading Yunwu, Gao Qiao Yinfeng, etc.

white tea

Characteristics of white tea: the fragrance is fragrant, the tender leaves are covered with white hairs, and the color is Bai Yin green, which belongs to partially fermented tea.

White tea can be divided according to tree species and freshness of bud leaves.

On behalf of tea:

Tea tree varieties: Dabai, Narcissus White and Xiaobai.

Bud leaf tenderness: Baihao Yinzhen, Bai Mudan, Gongmei, etc.

Yellow tea

Characteristics of yellow tea: some fermented tea, similar in technology to green tea, should be stuffy yellow when making. Tea drinking has the characteristics of yellow soup and yellow leaves, with mellow aroma and mellow taste.

Yellow tea can be divided into yellow bud tea, yellow tea and yellow small tea according to the different fresh leaves.

On behalf of tea:

Yellow bud tea: Junshan silver needle, Mengding yellow bud and Mogan yellow bud.

Huangda Tea: Huoshan Yellow Bud, Guangdong Folium Isatidis.

Huangxiaocha: Weishan Maojian Tea, Beigang Maojian Tea, Pingyang Huangtang Tea, Wanxi Huangxiaocha Tea, Hubei Yuanan Luyuan Tea, etc.

Green tea (oolong tea)

Characteristics of green tea: semi-fermented tea, a kind of tea between black tea and green tea. There are both fresh green tea and sweet black tea. The fragrance is rich and lasting, with floral, fruity, vanilla and so on. It is rich in flavor, fragrant in mouth and teeth, mellow and sweet, and has unique variety characteristics.

Green tea is divided into southern Fujian oolong tea, northern Fujian oolong tea, Guangdong oolong tea and Taiwan Province oolong tea.

On behalf of tea:

Minnan Oolong Tea: Anxi Tieguanyin, Hairy Crab, Benshan, Huang Jingui, etc.

Oolong tea in northern Fujian: Wuyi rock tea, cinnamon, water turtle, iron arhat, narcissus and so on.

Guangdong Oolong Tea: Phoenix Dan Cong, White Leaf Single Cong, etc.

Taiwan Province Oolong Tea: Frozen Top Oolong, Four Seasons Spring, Oriental Beauty, Jin Xuan, Jade, Baozhong Tea, etc.

black tea

Characteristics of black tea: fully fermented tea, warm stomach, red soup and red leaves, with unique maltose fragrance and caramel fragrance.

Black tea is divided into red stripe tea and red broken tea according to the process.

Red tea is divided into: small black tea and Kung Fu black tea.

On behalf of tea:

Race black tea: Zhengshan race

Kung Fu Black Tea: Qimen Black Tea, Dianhong, Yihong, Ninghong and Chuanhong.

Red broken tea: Yingde red broken tea, Dadugang red broken tea, Sichuan red broken tea, Hunan red broken tea, etc.

Four major black teas in the world: Qimen Black Tea, Darjeeling Black Tea in India, Sri Lankan Black Tea (Ceylon Black Tea) and Assam Black Tea.

Dark tea

Characteristics of black tea: the leaves are dark and dignified, the fragrance is mellow, and the variety is rich. After being made into pressed tea, it is mainly used by ethnic minorities in border areas.

Black tea can be divided into pressed tea, bulk tea and flower rolls according to the process.

Compressed tea is divided into: Fuzhuan tea, Huazhuan tea, blue brick tea and black brick tea.

Bulk tea is divided into: Tianjian, Gongjian and Shengjian.

Flower rolls are divided into: 12, 100 and 1000.

On behalf of tea:

Pu ‘er cooked tea, Anhua black tea, Shaanxi Fuzhuan, Guangxi Liubao tea, etc.

Processed tea:

Scented tea, extracted tea, fruity tea, tea beverage.

Six basic teas: according to the degree of fermentation.

Green tea (not fermented)

White tea (micro-fermentation)

Yellow tea (light fermentation)

Green tea (oolong tea, semi-fermented)

Black tea (fully fermented)

Black tea (complete fermentation, post-fermentation)

The higher the degree of fermentation, the milder the tea. For example, black tea and black tea are suitable for people with a bad stomach.

Non-fermented or lightly fermented tea is slightly cold. For example, green tea and yellow tea are suitable for reducing fire and drying, and people with weak spleen and stomach should be moderate.

Four major tea areas in China

Jiangnan tea area: located in the middle and lower reaches of the Yangtze River, including Zhejiang, Hunan, Jiangxi, southern Anhui, southern Jiangsu and southern Hubei. It is the main tea producing area in China. The annual output accounts for 2/3 of the country.

South China Tea Area: Located in the south of China, including Guangdong, Guangxi, Fujian, Taiwan Province and Hainan.

Southwest tea area: located in the southwest of China, including Yunnan, Guizhou, Sichuan, Chongqing and other provinces and cities as well as southeast Tibet. It is the oldest tea area in China.

Jiangbei tea area: located in the north bank of the middle and lower reaches of the Yangtze River, including Henan, Shaanxi, Gansu and Shandong, as well as northern Anhui, northern Jiangsu and northern Hubei.

Appliances needed for brewing all kinds of tea

According to different kinds of tea, it is necessary to choose suitable instruments for brewing in order to give full play to the taste, aroma and soup color of tea.

green tea

Applicable to tea ware: glass, bowl cover.

Attention: it is not suitable for stuffy bubble, which will affect the fragrance of tea.

Yellow tea

Applicable to tea ware: glass, bowl cover.

Attention: it is not suitable for stuffy bubble, which will affect the fragrance of tea.

white tea

Applicable to tea ware: teacups and bowls.

Green tea (oolong tea)

Applicable to tea ware: teacups, covered bowls, teapots and teapot.

Attention: Try to use fair mug as much as possible, and the time and quantity of tea brewing determine the taste of tea soup. It is not easy to soak tea for a long time, and the bitterness will be aggravated when the quality of tea is poor.

black tea

Applicable to tea ware: teacups, covered bowls, teapots and teapot.

Attention should be paid to: fair mug will be made when the soup is served quickly after making tea, and the taste will be better and it will not be frowsty for a long time.

Dark tea

Applicable to tea ware: tea cups, covered bowls, teapots, teapot, tea maker.

It should be noted that black tea is the tea with the highest degree of fermentation, which is very resistant to foam and has a thick taste. The first few bubbles can quickly serve soup to fair mug, and you can cook and drink it later.

Storage of various teas

Three principles of tea storage: drying, avoiding light and sealing.

Green tea and yellow tea: sealed and refrigerated in refrigerator.

White tea and green tea (oolong tea): sealed at room temperature, stored in the refrigerator without drinking for a long time.

Black tea: stored at room temperature, pay attention to moisture.

Black tea: stored at room temperature, cool and ventilated, avoiding sun exposure.

The concept of tea culture:

Broadly speaking, it refers to the sum total of tea material and spiritual wealth in the whole development process of tea.

Narrow sense: refers specifically to the "spiritual wealth" part, which is to study the cultural and social phenomena produced in the process of tea being applied by human beings.

Tea culture has: natural attributes and social attributes.

Natural attributes: the tea product itself, the function of tea.

Social attribute: people’s use of tea and their spiritual sustenance. Material, spiritual, plastic, psychological and behavioral phenomena. )

Defining tea from botanical characteristics;

Tea leaves have obvious main veins, the edges of the leaves are serrated, the veins are reticulate and not top, and the back is hairy.

The difference between tea and common leaves;

The fundamental difference between whether it is a tea tree or not lies in whether the plant contains tea polyphenols.

For example, Huaguo Tea, Rose Tea and yerba mate are similar to tea. The fundamental reason is that there are no tea polyphenols in it.

Main components contained in tea:

Tea polyphenols, tea polysaccharides, theanine, alkaloids, etc.

A leaf fell into the water and changed the taste of the water. Since then, there has been tea.

Tea is the dual enjoyment of material and spirit discovered by human beings. The development history of small leaves also records the development history of the whole mankind.

Let’s carry forward the tea culture in China together. This is an important symbol in the history of Chinese civilization.

I learned a lot about the basics of tea today, leaving a small question.

Pu ‘er tea which we often drink is one of the six major teas? Welcome to see your message in the comments section.

I’m Jiazi, and I love tea. Volunteer at the China Tea Museum on weekends to promote tea culture in China. If you also love tea, welcome to exchange and learn together.

Source | Jia Zi seeks tea.

Original title: "The most complete knowledge of tea in China, the necessary suggestions for learning tea, an article to take you to know about tea. 》