作者： admin

Revealing the emotional anchor’s skill of collecting money： acting hype, selling miserable goods

　　Xinhua News Agency, Jinan, June 2 nd Title: Revealing Emotional Anchor’s Art of Collecting Money: Acting and Speculating, Selling Miserable Goods.

　　Xinhua News Agency "Xinhua Viewpoint" reporter

　　In Tik Tok, Aauto Quicker and other short video platforms, there are a group of anchors who solve emotional problems for netizens. They can solve complicated contradictions and disputes in daily life in minutes, attracting a large number of middle-aged and elderly viewers.

　　A survey by Xinhua Viewpoint reporter found that these emotional anchors often write, direct and play false stories under the guise of "mediation", with the actual purpose of bringing goods. Most of the goods sold are fake and shoddy, which is suspected of fraud.

　　Making up stories "selling miserably" has tens of thousands of fans.

　　The reporter searched several short video and live broadcast platforms with the keyword "emotional anchor" and found that under the label of "positive energy", the screen was full of incredible ethical stories, such as "my ex-boyfriend took out his kidney for his girlfriend but chose to disappear" and "my husband died for 6 years and met again on the way to work".

　　Once you pay attention to an emotional anchor, the platform will continue to push similar emotional anchors. In the live broadcast room, the anchor usually conducts so-called contradiction mediation and dispute settlement in the name of accepting the request of the "client". After the broadcast, the anchor took "everyone likes it to 100,000, so I will contact the client for mediation" as a gimmick, accumulating the audience and popularity in the live broadcast room, and distributing more traffic in the background accordingly.

　　From fighting between husband and wife to quarreling between mother-in-law and daughter-in-law, from maintenance disputes to child abuse, the drama of "mediating contradictions" by anchors is constantly staged in videos or live broadcasts. Some of the protagonists in the story are terminally ill boys, and some are mothers abused by their children. They have left messages to the emotional anchor for "help" because of their "miserable experiences".

　　The anchors sometimes look dignified and sometimes impassioned. After the connection, it only takes a few hours, and seemingly extremely sharp contradictions will always be solved.

　　According to the reporter’s investigation, the number of fans of emotional anchors in Tik Tok is more than 10 million, and there are also tens of thousands of fans. Some millions of fans often watch live broadcasts of anchors with more than 100,000 people.

　　Not only live broadcast, but also some anchor numbers broadcast "series" in the form of short videos. A Tik Tok named "Dai Sige" has broadcast more than 200 short videos so far, with more than 5.4 million fans and more than 46 million likes, and the highest rating of a single video exceeds 2.8 million.

　　The content of "selling badly" has won the trust of a large number of middle-aged and elderly audiences. The helplessness, fear and deception of the parties in the video not only satisfied their curiosity, but also won their sympathy. For example, in the live broadcast room where the plot is "treating the mother", there are barrage screens such as "This girl is so kind", "Too filial", "Help her" and "Help me place an order when my son comes back".

　　Wang Xiaoyan, a senior anchor, said that these emotional anchors won by team ability and script plot, and the people and stories were carefully compiled and interpreted.

　　The parents of Ms. Yin, a citizen of Nanning, Guangxi, are over 60 years old. Both of them pay attention to a large number of emotional anchors and spend several hours watching these short videos or live broadcasts every day. "They are actually attracted by the dramatic conflicts in these videos. Some anchors have intense emotions, strong inflammatory language and like moral criticism, which is particularly easy for middle-aged and elderly people to become addicted. " Ms. Yin said.

　　Some live broadcasts earn tens of thousands of yuan, and the sales are often defective products and no fakes.

　　In fact, the emotional anchor interprets the story of "ups and downs" according to the script, creates "conflicts and disputes" and acts as a "mediator", with the ultimate goal of "sucking powder to raise the number", so that fans can bring goods after reaching a certain number.

　　An emotional anchor told reporters that the daily income of an ordinary live broadcast room with tens of thousands of fans ranges from several thousand yuan to ten thousand yuan, such as rewards, parking fees with goods and profits with goods. In a live broadcast room with over one million fans, the income can easily reach more than 50 thousand yuan.

　　An emotional anchor selling e-books introduced that the total number of fans of his team in Tik Tok and Aauto Quicker is about 3 million, and the team’s income mainly consists of two parts: first, fans reward, which mainly attracts fans to "encourage and support" the plot parties and mediators in the process of resolving emotional disputes; The second is the income from goods, because the cost of selling emotional counseling e-books is almost zero, and the profit is extremely high. The monthly income of its team can reach 1.2 million yuan.

　　In order to close the distance, the audience in front of the screen is called "family" by the anchor. "Family, come and want to hear what happened to their mother-in-law relationship. Please pay attention or join a fan group."

　　When the reporter entered the Tik Tok named "Colette March for Love", the anchor was broadcasting a "party". With tears in her eyes, the client told the story of being driven out of the house by her mother-in-law, which attracted more than 600 fans to watch in just a few minutes.

　　The reporter learned that in the live broadcast room of the anchor, you don’t need to pay any fees to pay attention to the anchor, but to become a "fan" of the anchor, you need to pay a shaking coin worth 0.1 yuan RMB. "After becoming a fan, speak in the live broadcast room, and the user name will be marked with ‘ Family label ’ , become the anchor ‘ Family ’ 。” Tang, an elderly enthusiastic audience of an emotional anchor, said. Being "fans" and "family members" means building trust and close emotional ties with the anchor and being willing to spend money for the anchor.

　　After the emotional story is over, there are often many people performing "fake bargaining" in the live broadcast room, and the sales are often defective products and no fakes. Many anchor performances turned against "manufacturers", letting them make profits or even take money, forcing price reduction or reproduction. For example, when they sell cosmetics, daily necessities and jewelry, they "fudge": "They buy things to help more clients solve problems in the live broadcast room", "Factory direct sales, absolute lowest price, genuine products" and "The manufacturer has put a quality guarantee of 200,000 yuan in my place, so the family can rest assured".

　　According to some users in Tik Tok, the goods they bought in the live broadcast room of emotional anchor were of poor quality, the goods were not on the right board and the after-sales service was poor. Ms. Liu, a 64-year-old citizen of Jinan, told the reporter that after the goods such as silver ornaments purchased in the live broadcast room were identified as fakes, she repeatedly contacted the customer service and never got a reply. After complaining about the incident in the live broadcast room, she was called "black powder" by the anchor, personally attacked and kicked out of the live broadcast room.

　　Recently, a survey conducted by an institution on the experience of the elderly being cheated on the Internet shows that "false advertising" is the most common risk of the elderly when surfing the Internet, accounting for more than 30%. Followed by online fraud, accounting for about 22%. Among different groups of elderly people, the proportion of elderly people living alone in rural areas who are deceived is as high as 90%. In the most common deception scene, "live broadcast, short video" is indispensable.

　　Emotional live broadcast forms a complete industrial chain, and the platform should strengthen supervision.

　　In March, Tik Tok Security Center issued the "Public Notice on Punishment for Violation of" Selling Miserable Goods and Performing Speculation ",saying that the platform has imposed penalties for violation of regulations on selling miserable goods, fabricating bizarre stories and performing hype, and some anchors mediate emotional disputes, fabricate bizarre stories and use sympathy, with the ultimate goal of bringing goods.

　　The reporter’s investigation found that the emotional live broadcast market has formed a relatively complete industrial chain from actors to scripts, from "sucking powder" to bringing goods. Some WeChat WeChat official account even have an article titled "Mai Shou Lian Manual". Mai Shou can communicate with the anchor alone or with many wheat, or find his own partner to temporarily play. The most popular plots include cheating, liking my cousin, rural plots, domestic violence and so on.

　　"widely used among anchors ‘ Family ’ Address is emotionally attractive to the audience. Most emotional anchors are biased towards ethics, family disputes, and the relationship between mother-in-law and daughter-in-law, which is extremely attractive and deceptive to middle-aged and elderly people who lack social interaction. " Zhu Guowei, a professor at the School of Business Administration of Hunan University, said.

　　"Emotional anchors sell bad hype by fabricating stories, which has a certain deceptive nature and is suspected of breaking the law." Wang Sixin, deputy dean of the Institute of Community of Human Destiny, Communication University of China, said that relevant parties should intensify efforts to rectify and purify cyberspace.

　　Chen Guanwen, a lawyer of Shandong Rizhong Law Firm, said that it is a typical price fraud to induce consumption by performing routines such as "bargaining", falsely raising the price first and then reducing the price at a loss.

　　Liu Junhai, a professor at the Law School of Renmin University of China, believes that the platform should strengthen the supervision of commodity quality and price and improve the consumer evaluation mechanism.

　　Experts suggest that the relevant regulatory authorities should improve the platform management measures and increase penalties. If the platform fails to fulfill its obligation to review the qualifications of operators, or fails to fulfill its obligation to ensure the safety of consumers, causing damage to consumers, it shall bear corresponding responsibilities according to law.

　　Wang Sixin believes that the pace of social life is accelerating, and many middle-aged and elderly people lack children to accompany them, so their emotional needs cannot be met. At the same time, they lack full understanding of new technologies and means, have poor discrimination and are easily confused. The whole society should strengthen the reminder and care for this group. In addition, consumers should actively report the fraud they find, and relevant departments should also increase the punishment for illegal acts. (Reporter Wang Yang, Pan Qiang, Xie Ying, Li Ziwei)

Whether WeChat gives Tik Tok a ＂bright red card＂ is a monopoly or unfair competition is controversial.

　　A few days ago, Tik Tok said that new users could not log in to Tik Tok normally with the authorization of WeChat, because there was a problem with the login service provided by WeChat open platform, which caused troubles to the common users of Tik Tok and WeChat. According to people close to Tencent, WeChat’s move is "based on platform rules and consideration of protecting users’ privacy".

　　At the beginning of the new year, Tik Tok released the video social App "Duoshan", and it was soon discovered that the download link was blocked by WeChat on the grounds that "the webpage contains unsafe content".

　　As of press time, Tencent officials did not respond to this matter. However, on January 26th, WeChat issued a notice on "Handling of Recent Induced Violation and Malicious Confrontation", which explicitly prohibited the testing and induced behavior of external links, and specifically named the offending apps including today’s headlines, Tencent’s Didi Chuxing, JD.COM and so on.

　　Is it suspected of unfair competition?

　　On January 23, the relevant person in charge of Tik Tok said in an interview with the media that WeChat has the value of hydropower infrastructure. At present, there are more than 200 million users who use WeChat accounts to log in to Tik Tok alone. Once WeChat is unilaterally banned, it will have a greater impact on users.

　　Cong Lixian, a professor at the School of Intellectual Property of East China University of Political Science and Law, holds different views on the "infrastructure theory". He told the "Legal Daily" reporter that under normal circumstances, basic telecom service providers are considered as basic network service providers. Facebook and Twitter have a very large market share in the United States and have never been recognized as infrastructure.

　　Earlier, Zhang Xinnian, a Beijing lawyer, said in an interview with the media that if Tencent unilaterally terminated Tik Tok’s WeChat authorized login, it would be suspected of damaging the normal choice rights of Tik Tok operators and consumers, which could be considered as unfair competition.

　　Cong Lixian believes that in the market economy, whether it is compatible with other people’s products or services is usually the result of free competition, and deciding whether it is compatible is also a voluntary choice for operators to maximize their interests. Whether incompatible behavior constitutes unfair competition as stipulated in the Anti-Unfair Competition Law depends on whether the operator is malicious.

　　"Based on the protection of personal information and the protection of corporate commercial resources, it is understandable that WeChat carries out necessary management and does not involve malicious incompatibility; Wechat and Tik Tok can still be installed and run on the same device, and they are not compatible. Moreover, in addition to WeChat account, Tik Tok users can also choose to log in to Tik Tok by means of mobile phone number, headline account, etc., not just relying on WeChat account login. " Cong Lixian said that this is a normal enterprise competition, and moral kidnapping should not be used to accuse normal business operations.

　　Kong Xiangjun, dean of the Institute of Intellectual Property and Competition Law of Shanghai Jiaotong University, said in an interview with the Legal Daily that compatibility is not only the operator’s choice, but also may be based on various reasonable factors such as safety and efficiency. Compatibility and incompatibility are common phenomena on the Internet, and forced compatibility is not only impossible, but also harmful. We should not only adhere to the principle of freedom of competition, but also limit the scope of "malice".

　　"As far as this incident is concerned, if Tik Tok has a variety of options for users’ access channels, a certain platform operator has no obligation to open up. Whether or not to open the platform is usually the freedom of competition of operators, and the law only restricts the competitive behavior of monopoly operators. Wechat’s termination of authorized login will objectively bring inconvenience to Tik Tok users, but this benefit has not yet risen to the legal level, more like a ‘ Reflective interests ’ That is, if it is good to log in with WeChat account, it will cause some inconvenience if it cannot be used. However, this benefit is the reflective benefit brought by the previous login. The benefits felt by the parties are not real benefits, so it is difficult to claim rights. " Kong Xiangjun said.

　　Internet industry is cautious about monopoly.

　　Accusing the monopoly of WeChat is the voice that the headline department has made many times. The relevant person in charge of headlines once pointed out in an interview with the media: "The core lies in the rapid development of headline products, including Tik Tok, which has shaken Tencent’s monopoly position and commercial interests."

　　So, does WeChat’s behavior constitute a monopoly? Article 3 of the anti-monopoly law stipulates that monopolistic behaviors include: the operators reach a monopoly agreement; Operators abuse market dominance; Concentration of operators that have or may have the effect of eliminating or restricting competition.

　　Sheng Jiemin, a well-known expert in anti-monopoly law and a professor at Peking University Law School, said in an interview with the reporter of Legal Daily that in fact, the determination of monopoly status is very complicated, and in judicial and law enforcement practice, it is necessary to be very cautious about the determination of "abuse of market dominance" by enterprises.

　　"Many people think that a large market share has a monopoly position, but it is not. To judge whether an enterprise has or abuses a dominant market position, many factors must be considered." Sheng Jiemin said that the rapid iteration of the Internet industry determines the criteria for judging dynamic competition rather than static scale. In addition, Internet companies are trying their best to expand their own scale, and the boundaries of related markets are far less clear than those of traditional markets. In this case, more attention should be paid to market entry, market behavior of operators, impact on competition and other factors.

　　Cong Lixian also believes that it is difficult to define the scope of the relevant market, whether the specific parties in the relevant market are involved in market dominance, and whether the relevant parties are abusing market dominance. "In view of this incident, WeChat belongs to social software and Tik Tok belongs to short video application, and they actually do not belong to the same relevant market."

　　You Yunting, a Shanghai lawyer, told the reporter of Legal Daily that on the issue of monopoly, on the one hand, it depends on whether the operators have a dominant market position, and on the other hand, it depends on whether the consequences of monopolistic behavior have caused subversive changes to the whole competition pattern. "Tencent didn’t block all users in Tik Tok, but just stopped logging in new users’ WeChat accounts, not to mention abusing the dominant market position."

　　Xue Jun, deputy dean of Peking University Law School, told the Legal Daily reporter: "Being unable to log in with WeChat account normally will objectively affect the user experience of Tik Tok users, but it is unlikely to have a long-term and obvious effect of eliminating and restricting competition. Because even if Tik Tok users can’t log in with WeChat account, they can log in by other means. It is still necessary to go deep into the specific legal relationship involved by the parties, and not just look at some big things, otherwise it may be biased. "

　　"This incident is not entirely a bad thing for Tik Tok. In a sense, it is also an opportunity to test the stickiness of Tik Tok users. Enterprises must have a sense of management and cannot pin their business models on the cooperation of others. " Xue Jun said.

　　Information security attracts netizens’ attention

　　Although Tik Tok has repeatedly denied "acquiring the WeChat relationship chain" in this storm, the discussion on the relationship chain has not stopped.

　　Weibo user "Nutritionist-Guo Lin" said, "My Tik Tok has not been bound to WeChat. Today, I downloaded Duoshan, logged in with Tik Tok, and saw that many friends recommended are WeChat friends … … I feel that Tik Tok is very unsafe. ".

　　On January 25th, Zhou Tian Finance reported that the code screenshots obtained from the industry showed that today’s headline adjusted the Cookie of WeChat browser and sent it back to today’s headline server. It is speculated that the headline is likely to obtain the WeChat friend relationship chain in this way. According to the screenshot, the headline extends the life cycle of Cookie in WeChat browser to 10 years, while in the industry, such cycle is usually about a few days.

　　Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes that in the era of big data, respecting users’ right to choose and privacy is an eternal theme. Taking the case of using Sina Weibo user information illegally by Pulse as an example, the court held that protecting user information was an important basis to measure the legitimacy of the operator’s behavior, and finally decided that Pulse constituted unfair competition.

　　Zhu Wei said that enterprises should give priority to personal information security and privacy protection from the perspective of users. Secondly, under the framework of laws and regulations, reasonable and proper use of data can bring better product experience to users.

　　You Yunting added that in addition to the platform side, users should also raise their awareness of self-protection. They should try to install products from big companies and not install apps from unknown sources. Permissions related to their privacy must be thoroughly understood before choosing whether to agree or disagree, and synchronization functions must not be abused. Reduce the possibility of personal information disclosure through good use. (Reporter Han Dandong Luo Congran)

Looking back on 2021, watch the beautiful flash moment when Tik Tok met the film!

32 million people watched together.Tik Tok’s first live movie

, and other masters gathered at the Tik Tok Cloud premiere.

Appear in the live broadcast room and have a cross-border conversation with Tik Tok Talent.

Tik Tok account plays 4.3 billion … …


Special feature of 1905 film network Looking back at 2021, all the famous scenes of these film circles were staged in Tik Tok.On January 23rd, Tik Tok and China Film Report released the annual event inventory video of "The Flash Moment of Tik Tok Film 2021" to relive the flash moment when Tik Tok met the film in the past year.


According to the data released by the National Film Bureau on January 1st, 2022, the total box office of China’s films reached 47.258 billion yuan and the total number of screens reached 82,248 in 2021. The total box office and the total number of screens continued to rank first in the world, and the film industry in China recovered rapidly and continued to develop well.


Among the new films released throughout the year, 304 films were chosen to be promoted in Tik Tok. Tik Tok was among the producers of 19 films. Tik Tok platform has increasingly become an important position that can’t be ignored in film publicity.


In the past year, how did Tik Tok integrate resources to help the film announcement in multiple dimensions? In the continuous iteration and upgrade of the short video platform announcement mode, what experience can be used for reference by the industry?


Full coverage of the schedule

Refined operation helps film announcement.


Looking at all the major schedules in 2021, from Spring Festival, May Day and Summer Holiday to National Day and New Year’s Eve, whether it is a commercial blockbuster or a low-budget film, Tik Tok platform has become a "battleground" for film announcement. The films with the leading box office are also in the top position in Tik Tok, and Tik Tok, as a content platform, has a stronger potential energy output in film promotion.


At the beginning of the year, the "strongest Spring Festival file in history" created a number of records such as 7.8 billion box office, 160 million person-times and 2.585 million times, which boosted industry confidence. Detective Chinatown 3, Hi, Mom and other blockbusters with the highest volume performed equally well in Tik Tok.


Hi, Mom touched the audience with tears in her laughter and simple and sincere mother-daughter affection, and made 5.413 billion box office, ranking second in the year. The film also focuses on the theme of "family" in short video promotion, and directly pokes users’ tears with strong empathy topics.


# Hello Li Huanying is crying, # Crying, # Hello Li Huanying is crying and laughing, # Hello Li Huanying MV is crying, and other topics are on the hot list in Tik Tok. The official account of the movie @ Hello Movie The total number of videos played in Li Huanying exceeded 4.3 billion, and the total number of likes exceeded 99 million. In 2021, Tik Tok users left the most tears for Hi, Mom.



The May 1st champion highlighted the highlight of "Zhang Yimou’s first spy war work". Zhang Yimou was a guest in the live broadcast room, and talked with Tik Tok experts such as @ Buyi Detective, @ Crow Movie, @ Zhang Zhanling and @ Waiguoren Research Association. The cross-border collision between the famous director and the users in Tik Tok, and the popularity and viewpoint of Qi Fei have achieved the communication effect of breaking the wall and the circle.


The Battle at Lake Changjin, My Father and I, two blockbusters in the National Day archives, also made efforts to publicize on the platform of Tik Tok to complete the "ultimate leap" at the box office. Box office champion of the year — — The official account of The Battle at Lake Changjin Tik Tok has 2.78 million fans, making it the movie official number with the most fans. Jason Wu, Jackson Yee and other masters attended the "Tik Tok Cloud Premiere of Changjin Lake", which attracted more than 6 million users to participate in the interaction, and a total of 10 hot topics were listed.



The four directors of Me and My Father jointly broadcast live in Tik Tok, attracting more than 15.6 million people to watch. The "Me and My Father’s Cavalry Corps" starring in the "Riding the Wind" unit has nearly 10 million praises and has become the hottest video of the year.



Not only commercial blockbusters, genre films can also reach the target audience accurately through short video communication strategies with outstanding highlights and tailor-made.


The youth romantic film "Summer Future" highlights the "sense of youth" in the propaganda, and combines the topic fermentation with special time nodes such as graduation season and Tanabata to arouse netizens’ empathy and enhance users’ desire to see the index and pre-sale conversion.　


# Leo Airborne Graduation Ceremony # Summer future is too real # Leo Zifeng Zhang school uniform photo hot spots have been listed for 32 times, with a cumulative broadcast volume of 797 million, and the maximum growth in a single day is 92,000.


Action crime movies accurately found the male audience who loved action movies. The cumulative broadcast volume of # Anger Serious Cases reached 2.9 billion, and hot topics were listed for 18 times. Topics such as "Missing the Stars" even set off a platform-wide emotional killing. In the end, the film won 1.329 billion box office and won the box office championship in Hong Kong.


In the past Lunar New Year movies, suspense crime movies, comedies, romantic movies "Love by Year" were also aimed at the target crowd and sinking the market in Tik Tok. Through the publicity before the screening, continuous exposure after the screening, the long tail effect was released, which prompted more audiences to enter the theater and realized the overall volume and box office growth of the film.


Innovative and characteristic gameplay

Explore more possibilities of connecting with movies.


From the first admission in 2017, through several years’ practice, Tik Tok’s film announcement mode has been constantly iterative and upgraded. By means of enriching marketing methods, expanding marketing scenarios and creating effective marketing tools, Tik Tok is exploring a new model of "internet plus Movies" while exerting the power of the platform to help the accurate distribution of materials, driving the growth of movies’ desire to see the index and the transformation of ticket purchase.


Hi, Mom’s first cloud road show was broadcast live, and Jia Ling and 11 Tik Tok talents "returned to the 1980s". During the live broadcast, the official shook up nearly 100 thousand powder, creating a new form of live broadcast of movies.


　


The road show "Crowd of People" is the first live broadcast of the movie starring Andy Lau in Tik Tok, attracting 32 million people to watch it, with the cumulative praise exceeding 35 million. On average, users in Tik Tok send out 9,700 likes every second, and the value of watching the movie in the cat’s eye increased by 7,136 minutes, breaking the growth record of watching it in a single minute.


Customized gameplay based on the characteristics of the film is also constantly upgrading. More than 4 million people have the same model of the movie Hi, Mom through the special effects of stickers, which set off an upsurge of role interaction and achieved fission communication.


"Love by Year" invited eight couples from Tik Tok to create and sing the promotion song "Love by Year" with the film’s main creator, and filmed a fireworks blockbuster "Love by Year", which made netizens shout: "It’s too high to knock couples cp in Tik Tok!"


In the process of Detective Chinatown 3’s publicity, Tik Tok’s talent @ mesnier and @ Buyi Detective jointly created and filmed the "Looking for Q" series of Tang Tanchun Theater, which was played more than 200 million times, completing the exploration of the propaganda mode of Tik Tok-derived short plays in the first generation of films.


As the first major film produced in Tik Tok, The Summer Future opens up the ways of star live broadcast, customized stickers, and ticket grabbing, thus realizing the efficient release of communication potential.


As a platform for young people to gather, Tik Tok is cleverly embedded in the movie plot. The role account of Zheng Yuxing, the leading actor played by Leo, appeared many times, creating a new case of pioneering film implantation. The movie role number @DJXYZ attracted 20.39 million people to watch on the day of its arrival, and users actively discussed "Is this the trumpet of Leo?".


　


In addition, since the Spring Festival in 2021, Tik Tok has started to launch special film activities with "activity-driven schedule", and successively created special topics such as "May Day Movie Watching Plan", "Tik Tok Summer Movie Watching Guide" and "National Day File in Tik Tok", and constantly explored the fancy gameplay of "short video+movie announcement" to make the film content better connected and interacted with netizens through gameplay.



One of the advantages of these topics is to use the form of online aggregation pages to guide users to win ticket purchase discounts by marking "I want to see" and playing trailers, and finally complete the purchase. Through the activity, the cat’s eye index of "Summer Future" increased by 411,500, accounting for 44% of the total. On the Cliff, the index of cat’s eye wants to watch has increased by 40,800, accounting for 29% of the total number of people who want to watch.


The thematic form has effectively opened up a number of publicity links such as material exposure, exponential growth of want-to-see, and ticket purchase conversion. On the one hand, film and television materials are released in a centralized way, resulting in a high-frequency and lasting sound burst. On the other hand, the conversion path from content to purchase is clearer, which directly converts Tik Tok users into the number of people who want to see movies and drives the release of potential energy for film publicity.


According to the 48th Statistical Report on the Development of Internet in China issued by China Internet Network Information Center (CNNIC), as of June 2021, the number of Internet users in China reached 1.011 billion, including 888 million short video users.


According to official data, there are more than 600 million daily users in Tik Tok, and the proportion of users under the age of 35 is over 90%, which is highly coincident with the mainstream movie consumers. This also makes Tik Tok full of imagination in excavating and attracting the incremental consumers of movies. While using huge traffic and channel advantages to promote the film, Tik Tok’s creators also influence and shape the film industry to some extent.


With the approach of the Spring Festival, Jackson Yee’s role number @ Haojing mobile phone repair has settled in Tik Tok and completed the "punch-in". The first content was praised as high as 252.2w, attracting 155.7w fans’ attention. Chinese New Year blockbusters, such as,,,,, and so on, have also been publicized in different forms in Tik Tok to stimulate public expectations.


In 2022, the story of Tik Tok and the film is to be continued.


Breaking 30,000 LI for 4 consecutive months： Challenge 40,000 monthly sales highs ahead of schedule this month.

Fast technology news on October 11,LI Guanwei issued a document saying: It broke 30,000 yuan for four consecutive months, and this month it will challenge a new high of 40,000 yuan in monthly sales ahead of schedule.

In the past September, 2023, the sales volume in LI reached 36,400, and the monthly sales volume once again exceeded 30,000.

Among them,Ideal L sold 11,967 vehicles in September, ideal L8 11306 vehicles and ideal L7 13088 vehicles.The sales of the three models once again broke through 10,000 at the same time.

Breaking 30,000 LI for 4 consecutive months: Challenge 40,000 monthly sales highs ahead of schedule this month.

LI also announced the sales list of new power brands, luxury brands and new energy brands in China market in September.

By the end of September, the cumulative delivery volume of LI in 2023 had reached 244,225 vehicles.Next, it will exceed 40,000 vehicles every month, which means that the sales volume of LI will exceed 360,000 vehicles in 2023.

At the beginning of this year, Li Xiang said in the earnings conference call: "In 2022, LI’s market share of 300,000-500,000 SUVs will be 9.5%, and our forecast for the market this year will probably be between 1.4 million and 1.5 million. Our requirement for ourselves is to double the market share. "

Based on this calculation, the annual sales target of LI in 2023 is 280,000-300,000 vehicles, and the average monthly delivery volume reaches 23,000-25,000 vehicles. Now, this goal has been achieved easily.

Breaking 30,000 LI for 4 consecutive months: Challenge 40,000 monthly sales highs ahead of schedule this month.

Breaking 30,000 LI for 4 consecutive months: Challenge 40,000 monthly sales highs ahead of schedule this month.

Breaking 30,000 LI for 4 consecutive months: Challenge 40,000 monthly sales highs ahead of schedule this month.

Breaking 30,000 LI for 4 consecutive months: Challenge 40,000 monthly sales highs ahead of schedule this month.

Frequent accidents, can new energy vehicles be safely driven？

　　Xinhua News Agency, Guangzhou, April 27th Question: Frequent accidents, can new energy vehicles be safely driven?

　　Xinhua news agency reporter

　　From the "roof protection" in Shanghai to the post-accident burning in Guangzhou and other places, recent cases of brake failure and spontaneous combustion have pushed new energy vehicles to the forefront. On the one hand, various capitals have rushed into the new energy automobile industry, and on the other hand, frequent accidents have caused public concern. How to treat safety accidents in the process of rapid development? Where is the key to battery safety? Can new energy vehicles be driven with peace of mind? Xinhua News Agency conducted an investigation.

　　Frequent accidents "step on the brakes" for the development of new energy vehicles

　　Recently, the rapid development of new energy vehicles has caused frequent accidents, including fire and combustion after the accident, spontaneous combustion caused by batteries, and brake failure.

　　On April 17, a Tesla in Zengcheng, Guangzhou, caught fire and burned, and one passenger died. The cause of the accident is still under investigation. On the same day, a Tesla car in Houston, USA, had an accident and caught fire and was burned.

　　On April 14th, a Xpeng Motors in Tianhe District of Guangzhou City spontaneously ignited while charging. The company said that the cause of the accident was under investigation.

　　The reason for the "brake failure" that caused the focus of public opinion is still unclear. After the "roof rights protection" incident at the Shanghai Auto Show, Tesla was exposed to many cases of brake failure in Hainan and other places. As an iconic enterprise of new energy vehicles, Tesla is facing a crisis of trust.

　　As a new thing, it is a fact that technology is immature. In fact, in order to gain the trust of consumers, new energy automobile enterprises need to pay more responsibility, and even need to be tested under a magnifying glass. However, some enterprises’ lack of honest behavior and inadequate services have aggravated public doubts.

　　At the end of last year, LI, who was deeply trapped in the "broken axle door", had to publish a letter of apology and announce the recall of the faulty car after trying to cover up the quality defect of the ball pin of the lower arm of the front suspension of his car with "hardware optimization and upgrade".

　　Tesla once aroused public anger because of his arrogant attitude. After the "roof rights protection" incident, Tesla accused the car owners involved of "contributing too much negative" and claimed that the company had tried its best to solve the problem, and the car owners’ demands were unreasonable and the company would never compromise. However, it was immediately revealed that it refused to provide complete driving data half an hour before the vehicle accident. The China Consumers Association said that the primary premise of business operation is to respect consumers, and enterprises with data should use professional knowledge to conduct strict self-examination, instead of turning technological advantages into obstacles to solving problems. After that, the companies involved provided data.

　　Many insiders said that according to the existing statistics, the fire accident rate of new energy vehicles is lower than that of traditional fuel vehicles. However, as a national strategic emerging industry and the direction of future transportation transformation and development, the public is highly concerned and sensitive about this, which psychologically magnifies the sense of insecurity. These accidents can, to a certain extent, cool down the "high fever" new energy automobile industry and make the industry develop more healthily.

　　Growing pains: high nickel risk under long battery life

　　Why is the battery "easy to destroy"? Wang Wei, chairman of Xinwangda Electronics Co., Ltd. believes that it is difficult to put out a large-capacity power battery after it catches fire and the risk of re-ignition is high, which is the pain point of the development of new energy vehicles.

　　Under the background of "mileage anxiety" and "endurance anxiety" in the industry, long endurance has become the number one task in the industry. At present, there are two main technical routes to solve this problem, namely ternary li-polymer and lithium iron phosphate battery.

　　As a widely used product, the main function of nickel in ternary li-polymer is to improve the energy density, that is, the unit storage capacity. In order to improve the cruising range, the proportion of nickel in the battery cathode material is getting higher and higher, and the ratio with cobalt and manganese is increased from 1:1:1 to 5:2:3, then to 6:2:2, and finally to 8:1:1.

　　Zhang Ming, general manager of Zhuhai Zhongli New Energy Technology Co., Ltd. said: "The thermal stability of high nickel ternary materials is poor. The higher the nickel content, the higher the energy density of the battery, but at the same time the higher the risk of thermal runaway of the battery. "

　　Respondents said that multi-path research and development of battery technology can be encouraged. After all, new energy vehicles are still a new track, whether it is ternary lithium batteries, lithium iron phosphate batteries or other batteries, as long as they meet the conditions of China’s resource endowment and safety standards, they can all be active.

　　"However, it is necessary to be alert to the unilateral pursuit of high energy density by power batteries, and to eliminate mileage anxiety on the surface. In fact, many technologies have not been fully verified and commercialized." Liang Rui, vice president of Xinwangda Electronics Co., Ltd. said.

　　Standards such as "Safety Requirements for Power Batteries for Electric Vehicles" issued in May last year require that the battery system will not catch fire or explode within 5 minutes after the thermal runaway of the battery monomer occurs, leaving escape time. Li Yunfei, general manager of BYD’s brand and public relations division, believes that five minutes is still insufficient in the face of the situation that the car door may be damaged and difficult to open after the accident. If it can reach half an hour, it will be more secure.

　　Fill the "blind spot" of system detection and eliminate potential risks

　　At present, there are about 5 million new energy vehicles in China, which will increase rapidly in the future. Power battery and system risks should not be underestimated.

　　The safety accident that happened in Zengcheng, Guangzhou on April 17th even led to the debate about Tesla AP function (automatic assisted driving) "grabbing the steering wheel". Some car owners broke the news one after another, saying that the automatic driving of existing new energy vehicles sometimes happens when they suddenly quit at the corner, which directly refers to the safety of the electronic control system.

　　Zhang Ming said that the fundamental difference from traditional fuel vehicles is that the electronic control system of new energy vehicles is a key link in operation. If there is no professional system testing organization and no automobile enterprise to provide corresponding driving data as support, only the hardware of new energy vehicles will be tested, and the result may be "no abnormality", which may actually hide risks.

　　People in the industry suggest that policy adaptability should be improved, and a standard system for testing and evaluation of new energy vehicles should be established. "Annual review" and daily maintenance should be included in the performance testing of power batteries. "The" Regulations on the Implementation of the Road Traffic Safety Law of the People’s Republic of China "requires that cars must be inspected annually, but the current testing indicators are all aimed at traditional fuel vehicles." Zhang Ming said that there is no specific "annual inspection" standard for new energy vehicles such as pure electric vehicles, and it is necessary to formulate standards for passing the annual inspection and the entry threshold for the annual inspection units.

　　"Pure electric new energy vehicles can only detect systems such as appearance, chassis, lighting and braking at the inspection station. However, key power battery packs and other components cannot be disassembled, which involves issues such as responsibility attribution and technical confidentiality of enterprises. " Zhang Ming said.

　　At present, intelligent networked cars are changing from vehicles to mobile intelligent terminals, energy storage units and digital spaces. There are hundreds of sensors on a car, which produces a huge amount of car data, user data, road network data and so on. How to store data, transmit data and use data has become a major issue that regulators, vehicle manufacturers and data companies must face.

　　"Data is becoming the core secret of intelligent networked vehicles, and it is impossible for enterprises to provide all data to the regulatory authorities. But if the data of the regulatory authorities are not mastered, how can we supervise them? How to support the testing ability of public testing institutions? " Hu Yixiang, vice president of Guangdong Guanghua Technology Co., Ltd. said. (Reporter Zhou Qiang, Wu Tao, Sun Fei, Yin Peng, Li Jiale)

How many dangers are hidden in the popular ＂partner culture＂ among young people？

Original grapes

Photo: Huang Zi | Written by: Grape | Editor: Ruoying

Original article, please do not reprint without permission.

Hello, I’m Grape ~

In recent years, a "partner culture" has become popular. When searching on the Internet and social platforms, all kinds of partner-seeking stickers will appear: travel partner, game partner, weight-loss partner, fishing partner, fitness partner, music festival partner … anything you can.

▲ Image source: Xiaohongshu

Besides finding partners, the Internet is a good place for young people to make friends and fall in love, but it is precisely because of the convenience of the Internet that this young culture and way of making friends are popular, and its potential risks also follow.

Because most online friends and love will move to the offline base and rush. And leaving the false online world, the perfect ta in your impression may reveal its true face, or even have ulterior motives …

Today’s safety guide for girls, let’s talk about the risks and precautions of offline foundation!

▲ Image source: Giphy

Possible risks of sub-line base

* No one was killed with a stick, just talk about the possible risks and remind everyone!

Under the line, the base can’t match the number, but it threatens personal safety. Not only offline, but also online communication stage, the risk already exists.

information security

Presumably, everyone knows that the identity information provided by these partners and netizens is probably false, right?

In the public identity information, ta’s information may be false from beginning to end, and the age, occupation, gender, hobbies and even photos are all processed. The person you are facing is an artificial setup made up by ta by all means, which is not the real situation. And naive you, all the real information revealed out …

A friend will say, "Who is so stupid that he will reveal his true information? 」

You know, even if you are vigilant, the other party may lock you in through the dynamics published by your circle of friends and social platforms. There are some bad situations, such as home address being leaked, information being hijacked, photos being abused, etc …

And looking for a travel partner offline, it is inevitable to buy tickets to travel together, and then your identity information may be stolen.

personal security

There is no need to explain too much about personal safety. If you encounter a pervert or a trafficker, you will face sexual assault, trafficking, and even deception to North Myanmar …

You may feel a little alarmist, but similar incidents did happen. When searching for relevant information, a post caught the attention of grapes:

A netizen posted an article titled "Attention, 2003 girls who want to meet netizens in Huizhou!"! The content of the post is a screenshot of netizens chatting in a group. From it, we can see that the netizen S in the group chat is promoting his little sister who is about to meet him, claiming that "the chat has been paved and the hotel has been opened in 2003 …"

In other words, the so-called noodle base is just a trap carefully designed by this person, just waiting for the other party to take the bait. Once the swindler’s plot succeeds, the girl will face great harm, and this is just one of them. We dare not imagine how many such scams and injuries there are in the world.

In addition, there is a noteworthy place in this post. Netizen S also posted the video of Xiaomei to the group, and then it was discovered by the majority of netizens that this video was not Xiaomei herself, and the real protagonist of the video was a girl who had nothing to do with this matter. The girl said: The video she sent to her circle of friends was stolen. This also confirms the information security problem we mentioned earlier.

In addition to being sexually assaulted, you may also be trafficked and deceived to northern Myanmar.

Recently, the events in northern Myanmar have been frequently searched, including journalists who went to expose the truth regardless of the danger, and witnesses who survived. Their reports and memories showed the terrible and unscrupulous fraud gangs in northern Myanmar to the public, and also let us know that many people have not escaped. When they first went to North Myanmar, except for expecting high-paying jobs to take the initiative, the rest were basically cheated by relatives and friends.

Once cheated, violent beatings, personal control, rape and sexual assault, forced drug use … these inhuman treatments are all possible. If you think it’s far away from you and you can’t be deceived to North Myanmar, then the next fact is closer.

That is: the person you are chatting with and falling in love with is probably a person who specializes in fraud. As the other person gets to know your information step by step and gains your goodwill day by day, maybe fraud is close at hand.

▲ Image source: Giphy

property safety

According to the witness who fled from northern Myanmar, the companies there are engaged in the fraud work aimed at domestic women, playing games, falling in love with women and cheating money, commonly known as "killing pigs".

The other party may induce you under the guise of investing together, or directly ask for borrowing money and helping to order a link, and finally lose both money and people.

In a word, danger is everywhere. So how should we avoid these dangers?

Matters needing attention in face base

Grapes have compiled some precautions for your reference ~

Mianjiqian

1. Avoid money transactions when communicating, and don’t click on the link sent by the other party easily;

2. Do not disclose personal home address, company and other specific information;

3. Agree on the time and place of the noodle base, choose daytime as the time, and choose a crowded and familiar big business district as the place;

4. Inform your family and friends of the purpose, time and place of this trip in advance, set up danger signals (such as sending specific numbers, stipulating the time limit for replying messages, etc.), and ensure that someone knows your whereabouts and safety;

5. Set an alarm clock in advance, and you can leave by answering the phone when you feel uncomfortable.

6. Prepare protective articles such as anti-wolf spray, just in case.

Face-based time

1. Keep close contact with family and friends;

2. Be wary of the other party’s request to get along alone in a private space (such as ktv, private cinema, car);

3. Mention the details of online communication and verify whether the other party is an online communicator;

4. Don’t eat and drink the food and drinks provided by the other party easily, especially those opened in advance and far away from your sight;

5. Carry important items such as bags with you;

6. Consumption AA generated by noodle base.

Mianjihou

1. Be alert to the other party’s request to send you home;

2. Evaluate whether the other party meets your expectations. Even if you feel good, don’t blindly trust;

3. We should still be vigilant. It is not excluded that some swindlers "catch big fish in a long line" and pay attention to safety when they meet later.

▲ Image source: Giphy

That’s all the precautions grapes thought of. After all, a person’s strength is limited, so we also collected suggestions from readers. Let’s take a look ~

Motu soil

First, there must be a video call to avoid cheating, even in the case of developed AI technology; Second, we must know more about each other’s information, and feel each other’s views on family and friends from the process of talking with each other, so that we can know whether some of their personalities are consistent with ourselves; Third, the site must be open; Fourth, if there is anything that makes you uncomfortable before and during the dough-making, you can find an excuse to leave. You must be vigilant and don’t blindly trust each other. As long as you feel uncomfortable, there must be something wrong.

If the other person is tempted to touch the color, please call loudly to attract the attention of the people around you, and then grab the things and run away.

Icarus

Dabaibai

I have seen more than a dozen male netizens who have met in games, and I have some precautions to share with you: when meeting, I should choose someone who has known each other for a long time and is close to my age; Don’t treat netizens as real friends, unless the relationship has reached the point where there is nothing to say, after all, the network will still hide its true self more or less; When you meet for the first time, you must choose a place with high safety factor.

Ask about the motivation of making friends first, although the other person may not say what he really thinks, and at the same time clearly express his attitude. When meeting for the first time, it’s best to explain in advance the time you want to end or reveal the schedule behind you. Don’t procrastinate too much. Even if you feel good, you should have moderate contact.

bean-starch jelly

to one’s heart’s content

Meet alone only with the same sex. If there is the opposite sex, it must be a group of people with the same sex that they trust. Do not meet minors alone; Don’t go to KTV and other places when you meet for the first time, and don’t drink; Know each other long enough to meet again; As for the exhibition/concert and other activities, it is just a simple meeting, which has little impact.

Have a certain understanding in front of the noodle base, be sure to meet in public places, and never stay too late with the noodle base object casually, and don’t follow the noodle base object to remote places! No matter whether the target is old people, children or women, no matter how safe and powerful you think you are, people’s hearts are unpredictable. Protect yourself in case you regret it.

light rain

Ok, that’s all for this issue ~

Let’s make it clear that not all scammers are encountered on the Internet, but many scammers are hidden on the Internet. This article just reminds everyone that I hope we will not meet them!

Good morning, I love this world.

references

[1] The most important person. Self-report of Myanmar returnees: fleeing the road and burying the body [EB/OL] (2023-07-24) [2023-08-08]. https://mp.weixin.qq.com/s/n-vo7bkekq4mzhlo15bzg.

Read the original text

Geely Automobile Executives： I am confident to return to the first place in automobile national brand sales, but I still need time to work hard.

IT House reported on March 20th that at the 2023 performance conference of Geely Automobile Holdings Limited this afternoon, Gui Shengyue, chief executive officer and executive director of Geely Automobile Holdings Limited, said that Geely was confident to return to China as the national brand of automobiles, but it still needed time to make efforts in various market segments.

Gui Shengyue said that BYD is excellent and needs to learn from it, but not all of them are worse than them. Geely is also excellent in some market segments. At the same time, he also said that the sales volume of Krypton in Hangzhou has surpassed that of Tesla, and within two years, it will become the first luxury electric car brand with a price of over 300,000 yuan in China. "New forces for many years, why didn’t you do it? In the future, we will steadily surpass in various market segments. "

Gui Shengyue also denied the idea of giving up fuel vehicles. Geely’s transformation to new energy resources should be "balanced development", and new energy resources must be the ultimate goal, but it will take a long time in the end. Some European countries and regions have also made statements according to the industry situation.

According to the report of IT House earlier today, Yang Xueliang, senior vice president of Geely Holding Group, disclosed the product planning of Geely Automobile in 2024.

Geely brand: Galaxy mainstream pure electric SUV, compact pure electric SUV and Galaxy mainstream plug-in hybrid SUV.

Extreme krypton brand: extreme krypton Mix, medium and large luxury pure electric SUV, top luxury pure electric MPV.

Lingke brand: Lingke 07 EM-P, medium and large pure electric flagship car, compact pure electric SUV.

Song Dandan ＂embarrassed＂ hot search, entertainment variety ＂boring＂ for a long time？

Entertainment variety shows are becoming less and less attractive.

Author | Mo Dye

# Want to see Song Dandan, Quiet and Summer Xu participate in the variety show together #.

After being baptized by the topic of "Docking Studies" for several days in a row, netizens finally put this topic on the hot search list in an atmosphere of suffocation, horse catching and excitement.The public has been really bored for a long time.

Last Friday, "Flowers and Teenagers" premiered in the camping season. With the help of the guest’s variety IP, it can only be questioned in a harmonious atmosphere that it has lost its "taste of flowers" and was labeled as "boring". The first high-level hot search unlocked by the previously hit "Yearning for Life 6" is also "boring".

Entertainment variety shows are becoming less and less attractive.There are almost no projects that can really be called "explosions" in the variety market that is about to go through half a year. The energy CP of "Half-cooked Lovers" is already in the Spring Festival; Cyndi Wang’s phenomenal turn to red in "Braving the Wind and Waves" failed to heat up the program.

The latest time to "tear" the boring net was "Fifty Kilometers of Peach Blossom House 2" which premiered last Sunday. # Eric Wang rejects Song Dandan’s proposal #, # Song Dandan makes people suffocate #, # Nine-minute text paraphrased in Peach Blossom House # and other topics have swept the hot search, among which the reading volume of the first topic has exceeded 680 million, and other topics have also exceeded 100 million.Embarrassed and suffocated, but the public is constantly in it, feeling a revitalized entertainment variety.

We don’t admire the topic of tearing the scene first, but we are more afraid of a boring entertainment variety. The boring cycle of entertainment variety shows is by no means a simple "topic effect" that can be summarized. Taking this as an opportunity, we also try to explore:When can I really talk about the variety show?

The dilemma of "four unlike": avoiding greed in variety shows

　

The reason why "dock science" can become a new topic that many people deconstruct enthusiastically is that the famous scenes it appears always revolve around one theme: socialization.

Under the explicit label of social cattle and social fear, it is actually difficult to answer the complicated proposition of socialization. "Peach Blossom House 2" simply presents a multi-person social collision in 9 minutes. Individuals and groups, qualifications and personality, generations and interpersonal relationships are all presented in this big dye vat. The feeling of suffocation is magnified to the extreme.

And this kind of intensity focus on a single theme is exactly what most variety shows lack. On social platforms such as Weibo, we have no choice but to find that almost no one can escape the question of the audience’s "four unlike" at present.

In more and more variety shows, what we can see is actually "compounding":Vertical themes want to penetrate the circle, want to have family fun, variety shows should have social issues, take care of reality, etc. When all these are applied to creation, the initial theme will inevitably begin to blur.

"You can’t eat a big fat man in one breath". Although objectively, the market has not yet spawned a new explosion in the post-Ming investigation era, Tencent Video and He Chen’s "Start Reasoning", which is fully overweight, are still highly anticipated by the market, but after the broadcast, the above high praise and short comments have appeared.

This may be related to the positioning of the program. Duo Xiaomeng, the producer of the program, revealed that the program takes into account the needs of reasoning users for reasoning content and the satisfaction of pan-entertainment users in the story. In short, it’s both reasoning and family fun. But it is also this "compatibility" that makes it difficult for both to be more extreme. However, after the first issue, the program is getting better and better, and the popularity of the whole network is rising.

In fact, the logic of the genre theme is to penetrate the circle first, and then to radiate a wider group. For example, this is street dance and China New Rap series. This has also been verified many times in the drama market. However, in the past two years, everyone seems to be eager to realize the circle through the superposition of elements, but the effect is not ideal.

In the camping variety show, the story of Xiao Bai’s growth is "not enough camping" for senior fans, and it is also "the life that the low-end version yearns for" for slow variety users. In order to expand the user base as much as possible, e-sports variety shows are increasingly integrated with multiple elements such as CP candy, draft, training, stars, etc., but they also face the problem that the positioning of the user base is vague and it is difficult to penetrate the circle. In the innovation path of talk show, group synthesis, industry and star amateur are in parallel, and they are still being explored.

The pan-entertaining reality show, in fact, is equally difficult to escape such problems.. Although there are voices calling Yan Min "cry foul" constantly, as of June 19th, the douban score of New Travel Notes dropped to 4.8 again. The condensed version of the real society he created has indeed integrated a large number of social issues, but it is also difficult to take into account the changes in content design and rules, and the lack of resonance of star deformation meters has also led to the program’s effect being less than expected.

The other side of "greed" is that the variety show is getting longer and longer.Up to this year,Almost half of the head variety shows appear in the form of two periods, double shifts or even three or four hours at a time.. Want a complete story line, want a reality show, want to be full of topics, want to be related to social issues, and even meet the brand owner’s exposure time requirements, so we can only extend the progress bar again and again.

More exaggeratedly, at the moment when attracting investment is difficult, the demands of brands are infinitely magnified, and all kinds of patch advertisements and high-frequency sub-broadcasts with full sense of existence have also seriously damaged the quality of content and become the last straw to overwhelm "boredom".

Reality show dilemma: boredom is more terrible

　

If we once laughed off Song Dandan’s relationship with her son Batu in "A Desired Life", now her attitude towards the younger generation in "Peach Blossom House" has really caused public discomfort. Ask about masterpieces, ask about emotional status, "suppress addiction", and treat them differently … The audience seems to find "awkward resonance" in many daily life scenes.

Although at present, the topic popularity of "Peach Blossom House 2" has not yet fully fermented: on data platforms such as cat’s eye and lighthouse, the program popularity value has not yet entered top3. However, if compared horizontally, compared with the camping season of "Flowers Less" which started at the same time,"Docking" has achieved a hot breakthrough.

In the public’s preference for "dock science", in fact, we can see too many shadows of the original "flower science":At least everyone is alive. Although this vivid collision may make people feel uncomfortable. After all, in recent years, the variety of entertainment has become more and more harmonious and beautiful. Even the Tucao Conference, the most offensive art, was once questioned by "whitewashing".

In today’s reality show, "people" are increasingly invisible.Not only do the stars no longer regard Weibo as a circle of friends, but they also set up a "perfect person" in the reality show. Quiet Na Ying staged a sister’s high-end dialogue bureau, full of the art of language, seemingly full of tension and sparks, but there was no loophole. On the contrary, it was the pull of the two and Kelly, which was a bit of a wave sister.

The original reality show was very good at strengthening the drama of the story and increasing the point of view by creating conflicts or connections between people, and the stars also contributed a famous scene. Only when the public began to be "serious", things went in the other direction: for example, the general manager’s label "I don’t want you to feel, I want me to feel" engraved on Huang Xiaoming, and for example, Yang Li, who was repeatedly criticized for her business endorsement because of women’s independence issues.

The boundary of public opinion is extremely difficult to predict. The other side of bold opening may be that it has not yet enjoyed the traffic dividend, but has taken the lead in entering the disputed area. Even the relatively low-risk speculation of CP also faces the risk of dismantling CP, so it has also been rejected by many stars.

One of the obvious manifestations of "boredom" is probably that there has not been a phenomenon of "creating gods by variety" for a long time.At one time, Angelababy was the darling of the variety market because of his running man’s steady position, and tranquility became the darling of the variety market because of his straightforward personality. Summer Xu’s "Princess Disease", Tamia Liu’s wife’s design and Jerry Lee’s big black cow are all indelible memory points.

Recalling this year’s variety market, Cyndi Wang’s sweetness runs through it all the time, and it seems that it is hard to think of too many famous variety scenes. With a little memory, it seems that only the white deer who just joined the running man this season is loved by the public with the characteristics of funny women.Safe seems to be the best choice in this unstable entertainment environment.

In the past two years, variety production has increasingly emphasized the concern for reality and the discussion of social issues, which is certainly an improvement, but it also provides a shortcut for variety production. Just like the nine minutes of suffocation in Peach Blossom House, of course, there are discussions on social issues, but it is also inevitable to question the topic first.

Variety "boring" is the result of comprehensive factors.The summer file is just around the corner. Can the entertainment variety that has been silent for half a year be gradually revitalized? As a summer-limited "Talk Show Conference 5" and "This is Street Dance 5", it is naturally expected to meet the expectations from the market; In addition, the list of Reuters posted on the Internet in the past two days has opened the curtain of "Breaking Through the Thorns", and iQiyi’s "China Rap Summit" has also been revealed to be expected to be booked for the summer.

Video websites have their own head projects, and the mature program mode is also a strong guarantee for the quality of the program. Whether it can break the dilemma of entertainment variety shows may be at stake. The layout of a number of new types of themes, such as Landing on the Round Fish Island, She Other Detective Agency and Major League of Impromptu Comedy, has attracted market attention, but will they get out of the "boring dilemma"? Still need attention.

Variety is about to usher in a new season, and we are also looking forward to a content market that is no longer just dependent on archaeology to get happiness, and we also hope that the variety market that has survived the "cold spring" will usher in the summer.

Game Working Committee of China Music and Digital Association： Don’t treat games as a scourge.

　　The topic of protecting minors has once again become the focus of social attention.

　　On August 3rd, the Economic Information Daily published "Online Games Grow into Hundreds of Billions of Industries". The article points out that Internet addiction among minors is widespread at present, and online games have an inestimable impact on the healthy growth of minors.

　　In response to the topic of protecting minors in this report, 21st century business herald interviewed the relevant person in charge of the Game Working Committee of China Audio-visual and Digital Publishing Association. The person in charge told 21 reporters that at present, the work related to the protection of minors is continuing to advance, and game companies are actively implementing various anti-addiction work, and they should treat the role played by games in society with an objective and rational attitude.

　　The person in charge also revealed exclusively that the Game Working Committee has recently convened some key game companies and organized a closed-door seminar on online game addiction prevention. At the meeting, it was once again explicitly requested that all game companies should cover the standard on products in accordance with the planning schedule and in accordance with the requirements of quality and quantity.

　　Talking about online games:

　　Adhere to the healthy and reasonable consumption of content, and don’t regard the game as a scourge.

　　21st Century: What do you think of some metaphors about online games?

　　Head of Game Working Committee:We believe that we should treat it objectively. Over the years, the management of online games has been mainly carried out in two aspects, one is the healthy content, and the other is the reasonable consumption. Under the premise of strict management, the competent authorities also advocate the diversification of online games, emphasizing the most basic principle that online game works should follow — — Convey the correct orientation, pay attention to the cultural connotation, and spread the positive energy of upward goodness.

　　For example, we advocate the development of functional games and promote the combination of games with medical care, education, tourism and cultural creation, so that society and consumers can benefit from them and help people establish correct values.

　　"21st Century": It is mentioned in the report that in 1929 questionnaires about students’ playing time, 26.23% students play online games once every two or three days, and 11.66% students play online games almost every day. 53.91% play games for 1-2 hours every day, and 2.28% play games for more than 5 hours every day. What do you think of this survey?

　　Head of Game Working Committee:In some surveys of students playing online games, whether in provincial, prefecture-level cities or towns, from first-tier to fourth-tier cities, there will inevitably be deviations in statistical dimensions or data interfaces.

　　According to the data released by the Ministry of Civil Affairs, by the end of the 13th Five-Year Plan, there were 6.436 million left-behind children in rural areas. Left-behind children in rural areas may have more opportunities and time to get in touch with online games because of the lack of guardian’s companionship and supervision, so the proportion of playing games may be higher.

　　From the management point of view, the competent authorities have clear requirements on the management measures and intensity of game publishing. Both the newly revised Law on the Protection of Minors, which was implemented on June 1 this year, and the provisions put forward in the Notice on Preventing Minors from Addicting to Online Games, which was issued by the State Press and Publication Administration in 2019, have clearly defined the length of play, in-game recharge behavior and curfew time for minors. Game enterprises should follow the principles, fulfill their duties and conscientiously implement various laws and regulations.

　　In fact, under the background that the protection of minors has been strengthened year by year, most domestic game companies can strictly implement various requirements, and the effect is still very obvious. For example, head enterprises have strict in-game screening systems, and once illegal users are found, they will take immediate measures. At the same time, the competent authorities are constantly strengthening the mechanism of beforehand, during and in post supervision.

　　Talking about not being insured:

　　A closed meeting has been held to implement the game anti-addiction work.

　　21st Century: During the summer vacation, did the Game Working Committee carry out any actions to urge game companies to protect minors?

　　Head of Game Working Committee:The Game Working Committee has been continuously promoting all kinds of work related to the protection of minors. With the official implementation of the newly revised Law on the Protection of Minors, we are also making efforts with all parties in the industry to protect minors. During this year’s ChinaJoy, the Game Working Committee convened some key game companies to hold closed-door seminars on online game addiction prevention.

　　At the beginning of the year, the Game Working Committee launched the promotion of the group standard of "Age Tips for Online Games", which has been deployed in Beijing, Shanghai, Hangzhou, Shaoxing and Xiamen. The so-called age prompt is mainly based on China’s national conditions, according to the growth characteristics of minors of different ages, to evaluate the types, content and functions of the game works and other factors, to prompt the age of the minors who are suitable for use, and to make a clear mark on the relevant interface of the game works. At present, more than 361 products of many key enterprises have been on-line for age tips, and more products will be on-line in the near future.

　　The Game Working Committee also cooperated with the head enterprises and social welfare organizations to launch the "Network Literacy Course", focusing on minors and people who lack network literacy knowledge, continuously paying attention to the education of minors in green grid, and exporting high-quality network literacy courses. In addition, the Game Working Committee and scientific research institutions organize and hold ideological and political literacy classes for game practitioners, and guide game enterprises and practitioners to insist on putting social benefits first through learning, firmly grasp the correct orientation, keep innovation, vigorously carry forward and cultivate socialist core values, and strive to achieve the organic unity of social benefits and economic benefits to ensure the sustained and healthy development of the industry.

　　21st Century: Will the Game Working Committee have any normal activities to protect minors?

　　Head of Game Working Committee:In the organization of activities, the Game Working Committee cooperated with People’s Daily to hold a social responsibility forum, and held a forum for the protection of minors with some game companies. In the form of case sharing, round-table forum and initiative release, it conveyed voices to all parties in the industry and actively promoted the efficient development of the "uninsured" work.

　　In the future work, we will closely cooperate with the industry authorities and local authorities, and add more activities with the theme of protecting minors and practicing corporate social responsibility in China Game Industry Annual Meeting, ChinaJoy and other brand activities, and invite more industry experts, game companies and mainstream media to participate, so as to send a strong voice to the society and promote the high-quality development of the industry.

　　"21st Century": It is understood that the Game Working Committee recently held a closed-door meeting to implement the game anti-addiction work. What new arrangements have been made for the game anti-addiction work at this closed-door meeting?

　　Head of Game Working Committee:In this closed meeting, the Game Working Committee invited some units and enterprises that participated in the formulation of standards to make a centralized summary of the progress of the previous group standards such as "Age Tips for Online Games", to understand and collect the problems encountered by enterprises in actual work, and also to inform enterprises of the problems and situations found by the Game Working Committee. From the overall direction, the social responsibility of game companies is constantly strengthening, and the work of preventing addiction in games is becoming more and more detailed.

　　In the next step, the Working Committee plans to let more game companies participate in the protection of minors, and explicitly requested at the meeting that all game companies should cover all products with good quality and quantity according to the planning schedule. Besides,We plan to launch age tips on the whole platform. The existing age tips are mainly designed for client games and mobile games. Next, we will plan to promote this standard on the host platform to achieve all-round protection for minors.

　　21st Century: How will the anti-addiction mechanism in China’s online games evolve in the future? From which aspects will it be further improved? What efforts should the Game Working Committee and all sectors of society make in this regard?

　　Head of Game Working Committee:In the future, the anti-addiction mechanism of online games in China will be more systematic, strict and perfect, and all the work carried out will be more specific and in-depth.The real-name authentication platform under the management of the State Press and Publication Administration has been completed, and the follow-up work will focus on this platform, complete the docking between game enterprises and this platform, and use this platform to set up the first "firewall" to prevent game addiction.

　　On July 29th, at the China International Digital Entertainment Industry Conference held in Shanghai, the competent authorities said that the national anti-addiction real-name authentication platform has been built, with more than 5,000 access enterprises and more than 10,000 games, and the game enterprises have moved from heteronomy to self-discipline, which has initially achieved the basic goal of anti-addiction work.

　　In addition, the work of age-appropriate tips needs to be further improved and strengthened. The Game Working Committee will speed up the promotion of age-appropriate tips in all game products, and take age-appropriate tips as one of the evaluation criteria, urging enterprises to set the content of games more carefully. At the same time, it will also help minors and their guardians to choose games that are more suitable for their age groups. After the age-appropriate prompt pilot work is mature, it will also be included in the version number audit system.

　　Judging from the specific requirements in the newly revised Law on the Protection of Minors, the prevention of addiction to minors’ games will be a long-term systematic project, which requires the joint efforts of the whole society and the support from the government, associations, parents, enterprises, media, schools and other aspects, and will continue to develop and improve over time to jointly build a healthy ecology to protect the growth of minors.

　　As an important bridge and channel, the Game Working Committee will promote enterprises to do a good job in the protection of minors, and advocate game enterprises to unswervingly become practical and responsible practitioners.

　　Author: Cai Shuyue, Zhu Weijing Editor: Cao Jinliang

The turnover is nearly 650 million! The game ETF(159869) continued to strengthen in the afternoon and rose by nearly 4.5%.

On the afternoon of March 13th, A-share online game stocks continued to rise, and the game ETF(159869) rose strongly by nearly 4.5%, and intraday trading continued to be active, with a turnover of nearly 650 million! Holding stocks rose across the board, with Palm Technology leading the gains by more than 12%, while century huatong and Giant Network all rose by more than 4%.

According to the Game Industry Report of China in 2023, the actual sales revenue of domestic game market exceeded 300 billion yuan for the first time in 2023, and the number of users reached 668 million, a new high, of which the actual sales revenue of mobile games was 226.86 billion yuan, up 17.51% year-on-year.

The Report on the Development Prospect of AIGC in China Game Industry shows that over 60% of the TOP50 game companies in China have clearly laid out the field of AIGC and made substantial moves. Many enterprises have put AIGC into the whole process application level of game industry, such as game research and development, marketing and operation. Listed tour companies such as Palm Technology, Giant Network and Perfect World have also expressed their views on AI and their layout in AIGC.

Guosen Securities said that in the short term, driven by new products and categories (small program games, etc.), the overall demand of the game industry is expected to continue to rise; In the long run, the introduction of new technologies such as AIGC, VR/AR/XR is expected to bring about the possibility of content and business model reconstruction while reducing costs and increasing efficiency and innovating interaction methods.