A few days ago, Great Wall pickup truck announced its sales data for June. Great Wall pickup trucks sold 16,523 units worldwide in June; From January to June, the global sales totaled 102,596 units, up 8.7% year-on-year. From January to June, the domestic terminal market share exceeded 50%. For every two pickup trucks sold in China, one was the Great Wall.
From January to June, 22,550 Great Wall pickup trucks were sold overseas, up 15% year-on-year, keeping China brand leading in export sales.
The Great Wall Gun sold 12,087 units worldwide in June, with a cumulative sales volume of over 10,000 units in 34 months, ranking first in pickup truck sales. Great Wall Cannon, Fengjun Cannon and King Kong Cannon ranked among the top three single-model sales in pickup truck market.
Great Wall pickup trucks have been ranked first in sales for 25 consecutive years, and the cumulative global sales have exceeded 2 million. As a pickup truck leader, Great Wall Gun insists on category innovation and leads the pickup truck category with high-value products. Create a full-scene pickup truck life with users and create a Chinese pickup truck culture; Continue to deepen the global layout and boost China pickup truck to the world.
Diversified product layout promotes market expansion with category innovation
In the first half of the year, Great Wall Gun continued to innovate in categories, making full efforts to take advantage of two categories: leisure and fashion business. The global product layout achieved full lineup, full scene and full price coverage, which promoted market expansion and continuously improved the value of pickup trucks.
The passenger leisure category is based on the global intelligent professional off-road tank platform, covering medium-sized, large-sized and full-size pickup trucks in an all-round way, and is committed to meeting the diversified and personalized needs of users. Fashion business goods focus on building compact and medium-sized pickup trucks, and are committed to building value cars and people’s livelihood cars for thousands of industries, helping users to have a good business and a better life.

The overall rejuvenation of the 2023 Great Wall Gun leads the value of pickup trucks in China to jump.
In the second quarter of this year, the 2023 Great Wall Gun of "Global Smart Luxury Pickup" was completely renewed and upgraded, which accurately adapted to different scenes such as pickup truck riding, commercial use and off-road, realizing full-scene, multi-purpose coverage, setting a new benchmark for the value of pickup trucks in China, providing users with a smarter, more luxurious and safer car experience, and becoming the first choice for quality pickup trucks in the new era.
In April, the 2023 car gun of "Global Intelligent Luxury Car Pickup" was officially launched, and efforts were made to improve its intelligence, luxury, safety and comfort, and the increase in equipment did not increase the price, leading the global car pickup track with champion strength. In May, the 2023 commercial gun of "Global Intelligent Luxury Commercial Pickup" was listed in glory, and it became the preferred business partner and intelligent assistant for business elites with the five strengths of "super driving, super power, super safety, super bearing and super ingenuity". In June, 2023 off-road guns of "Global Intelligent Luxury Off-road Pickup" and 2023 guns of "King of the Desert" were launched, leading the category of off-road pickups with high-energy off-road strength.




Fire bombs/dragon bombs go on the market to meet the personalized customization needs of pickup players.
The Great Wall Gun has been extended to off-road, refitting, traveling, motorcycle, fishing and other multi-scene and personalized products, and has continuously broken through the price ceiling of pickup trucks in China.
In the first half of the year, the customized modified products, Firebomb and Dragon Bomb, were launched strongly, and the "cannonball plan" was deepened. With hard-core off-road strength, the demand for more personalized outdoor vehicles for pickup truck players was met, leading the trend of off-road pickup truck modification and helping the hard-core off-road pickup truck culture to develop upwards.


New cars of Shanhai cannon are delivered one after another, showing the ultimate nature of the king of outdoor
Since China’s first large-scale high-performance luxury pickup truck Shanhai Gun went on the market, its sales have been hot, and it has been widely praised for its three ultimate strengths of "high performance, super luxury and super fun". In the first half of the year, Shanhai Cannon delivered new cars all over the country one after another, and walked with users of different circles, showing the super true nature of "the king of outdoor".


The launch of AT model of King Kong Gun sets a new benchmark for the value of commercial pickup trucks.
At the beginning of March, the "100,000-yuan automatic pickup truck" King Kong Gun went on the market, leading the new trend of commercial pickup trucks with the four strengths of "Hard-core King Kong, King Kong Quality, Super King Kong and Fashion King Kong", helping users to have a good business and a better life. The new car has super high cost performance, and its 6AT transmission has been rigorously tested for 300,000 kilometers, with mature technology, simple structure and reliable quality, which is especially suitable for commercial cargo transportation.

Providing the optimal solution of pickup new energy and leading the pickup 4.0 era in China.
China pickup truck has evolved iteratively, and has gone through the era of 1.0 tool car, 2.0 multi-purpose commercialization and 3.0 multi-purpose passenger use, and now it has ushered in the era of "4.0 full-scene intelligent new energy".

In April, China’s first 6X6 super off-road platform newly built by the Great Wall made its world debut at the Shanghai Auto Show. It has three black technologies of "all terrain, super power and unlimited expansion", creating a brand-new category, breaking the situation of foreign capital monopolizing 6X6 and leading China’s hard-core off-road advancement. Based on this platform, CYBERP, the first 6X6 model jointly created by Great Wall Gun and Chaojing! CKUP, with the hardcore strength of "creating new species, creating new life and creating new benchmarks", meets all the yearning of pickup truck players for 6X6 tough travel modes.


The PHEV/HEV, the first large-scale high-performance hybrid pickup truck built in China based on the Hi4-T off-road super hybrid architecture, also appeared on the same stage at the Shanghai Auto Show, enabling fuel with electricity, providing the optimal solution for new energy pickup trucks, and leading the era of intelligent new energy in China pickup truck 4.0.


User operation, upgrading dimension, deepening circle, boosting pickup culture.
Great Wall Gun is not only the pioneer of new pickup truck category, but also the leader of pickup truck culture and the leader of users’ co-creation. In the first half of the year, Great Wall Gun promoted the brand 2.0 strategy to continue to land, and the user operation system was advanced in an all-round way, boosting the pickup culture.

Great Wall Artillery announced that users of Shanhai culture "Shanhaiying, Shanhaiying and Shanhai Haowu" created an action upgrade. The artillery alliance was upgraded, and exclusive clubs for mountain and sea guns and other models were established; The upgrading of the empowerment system of Pickup College will enable the interest circle of Pickup College and Shanhai Culture to create an official system, and the dual drive will empower users to grow. Shanhaixing released six major IP activities in the world to create a multi-cultural experience of global pickup trucks. The plan of creating good things in mountains and seas has also been officially opened.

During May Day, the whole family of Great Wall Artillery went to the Alashan Desert Heroes’ Club to play cross-country, crossing and camping in the desert with users. Among them, the double artillery successfully challenged the Bilutu Peak, known as the "Desert Everest", in only 1 minute and 35 seconds, showing extraordinary off-road strength. In June, Great Wall Gun announced that it would join top desert cross-country players in China to set up three user bases in Wulanbuhe, Badain Jaran and Kumutage to empower users to play desert cross-country.



Great Wall Gun walks with users in the mountains and seas to explore the ultimate life. Shanhai Gun and the ultimate player successfully challenged the "Arctic Crossing Action", and crossed Asia, Europe and Africa for the first time to complete the crossing of the Sahara Desert, and the extreme road conditions showed the ultimate car value of the outdoor king. Shanhaipao also went to Linzhi Peach Blossom Festival with users, and deeply cultivated the circles such as locomotives and Luya to create a full-scene pickup truck life.




Great Wall Gun also actively practices corporate social responsibility and helps public welfare and industrial upgrading. Walk into Hope Primary School in Yunnan Mountain Area, build the first classroom of pickup truck interest, and let children in mountain areas experience the charm of automobile technology. Reach in-depth cooperation with Chu’s agriculture, pay tribute to entrepreneurship, provide strong help for thousands of enterprises and industries, and promote the development of people’s livelihood economy. Join hands with Guangdong Business Federation to empower the "Great Wall Gun to Create Wealth Elite" and promote the upward development of thousands of industries.



Deepening the process of globalization has made China pickup trucks popular in the world.
China gun, global gun! While the Great Wall Gun leads the pickup truck industry in China, it continues to accelerate and deepen the global layout. In March, the first fashionable commercial pickup truck King Kong gun of Great Wall Gun officially landed in the Middle East, further enriching the overseas product line of Great Wall Gun and opening a new chapter in the overseas market of Great Wall Gun.


In May, Great Wall Motor’s first hybrid elastic fuel pickup truck project in Brazil was officially launched, and it was announced that it would launch the first real estate model-hybrid elastic fuel pickup truck in Brazil, bringing "more economical, farther and safer" intelligent new energy products to local users. This is the re-development of the new energy technology of the Great Wall, and it is also a powerful measure for the Great Wall Gun to deeply cultivate the global layout.

At present, Great Wall Gun has been listed in more than 50 countries on four continents, and won the Best Pickup Award in Australia and South America in one fell swoop. It has also become the first China brand with a five-star safety rating under the new Australian ANCAP standard.

In the future, Great Wall Gun will continue to adhere to category innovation and user co-creation, and ignite the pickup dream in everyone’s heart; And on behalf of China pickup truck, it won a decisive battle with international mainstream brands in the global market, and the sword refers to the top three in the world, making China pickup truck popular all over the world.