Shi Jin of Ningxia Kete (right) instructs farmers to plant small tomatoes. Photo courtesy of respondents
Recently, good news came from Woyinong Planting Professional Cooperative in lingwu city, Ningxia — — The small tomato "Xiangfei No.3" they planted sold at a good price in Shanghai. The price per kilogram in 2.3 yuan was higher than that in 0.5 yuan, and only one customer ordered 50,000 kilograms!
"On the one hand, because of our scientific management mechanism and the application of earthworm biotechnology, small tomatoes have pure taste and unique flavor, which are widely recognized by consumers. On the other hand, cooperatives keep trying ‘ Online promotion, offline sales ’ The marketing concept is very obvious at present. " Shi Jin, the head of the cooperative and the science and technology correspondent of lingwu city, concluded.
Shi Jin is a typical example of Ningxia Branch to solve the "last mile" problem of agricultural service.
In recent years, in order to solve the sales problem of agricultural products, Ningxia has encouraged a group of qualified legal persons to build an Internet sales platform relying on the industrial chain and become the main force leading farmers to become rich.
Relying on industry to promote the development of modern agriculture
When I came to the Woyinong Planting Professional Cooperative in Jingling Village, Haojiaqiao Town, lingwu city, the white Chinese character "National E-commerce Entering Rural Comprehensive Demonstration County Project Lingwu Dianshang Jingling North Village Service Station" stood out against the brown background.
"E-commerce poverty alleviation is the current work direction of our branch. The cooperative has established cooperative relations with JD.COM, Taobao, Post Tesco, Supply and Marketing E Home and other platforms, that is, to open up product sales." Shi Jin said.
Since 2013, Woyinong Cooperative has developed into a professional cooperative integrating planting, processing and sales, which has been demonstrated in Ningxia Hui Autonomous Region, Yinchuan City and lingwu city. In 2018 alone, 35,000 people were employed in labor services, and 2.75 million yuan was paid for labor services.
"Last year, 886 mu of small tomatoes were planted. If such a large planting area is packaged and sold by hand, it will inevitably lead to a backlog of products." To Shi Jin’s relief, fortunately, the cooperative has carried out a lot of publicity online to attract a large number of customers offline.
In the face of the sluggish market environment, even in Yanchi County, the hometown of Tan sheep in China, the sales of Tan sheep also encountered challenges. In order to explore the market, Qiang Fenlin, a science and technology correspondent in Huangjijing Village, Dashuikeng Town, the county, used the tool of "internet plus" with the times.
In April 2015, Qiangfenlin established the Internet platform of Dashuikeng flagship store, downloaded more than 1,000 pieces of various information, received 500 emails, and realized online transactions of 350,000 yuan. At the same time, he went to Shanghai, Tianjin, Chongqing and other places to sign supply and marketing agreements, and the monthly sales volume of Tan sheep was stable at around 15 tons.
Up to now, Qiangfenlin and his Tonglin potato distribution professional cooperative have realized a profit of 3.7 million yuan. He signed a purchase contract with 600 farmers, which was higher than the market price of 2 yuan per kilogram, helping farmers to increase their net income by 6 million yuan.
When talking about this move, this simple northwest man laughed: "One person is not rich when he is rich, but everyone is really rich when he is rich. You can’t forget the initial heart of Kete."
"The most striking feature of Ningxia Science and Technology Commissioner is ‘ Entrepreneurship ’ Therefore, we always take cultivating market players as the primary task, and encourage and guide them to promote ‘ Internet plus & rsquo; Agriculture promotes the integration of the first, second and third industries. " Wang Zhengyi of Ningxia Science and Technology Commissioner Entrepreneurship Guidance Service Center pointed out.
Policy guidance, the effectiveness of online sales is outstanding
In 2002, Ningxia started to implement the entrepreneurial action of science and technology commissioners with reference to the experience of Nanping, Fujian. Encouraged by a series of preferential policies, a large number of scientific and technological personnel went deep into the countryside, demonstrating to drive farmers to increase their income and get rich while developing their own businesses.
Show it to farmers, no problem; It is no problem to take farmers to do it; However, in the face of how to "help farmers earn money", many science and technology commissioners have no idea, and sales is the first hurdle.
At this time, Ningxia Association of Science and Technology Commissioners actively helped its members to explore ideas, launched the project of "Solving Farmers’ Selling Difficulties" and helped them to establish an Internet sales platform. This makes the science and technology correspondent who was once in confusion see the way forward.
"We encourage a group of qualified corporate science and technology commissioners to build an entrepreneurial service platform for science and technology commissioners with flexible mechanisms and in-place services based on the industrial chain, so as to cultivate and drive more production and business entities to participate in rural science and technology entrepreneurship." Wang Zhengyi said that a number of advanced models such as Shi Jin emerged from this.
According to the investigation by the competent authorities, among the 45 Xingchuang Tiandi registered by the Ministry of Science and Technology in the whole region, nearly 30 were founded and led by science and technology commissioners, and all these enterprises made use of information channels such as "internet plus" and e-commerce platform to open up sales channels for their products.
The most prominent is Qingtongxia City. The city is located in the middle of Ningxia Plain, where the Jiuqu Yellow River crosses the border, and it is blessed with irrigation from the Yellow River, so the development of agriculture takes the lead.
Relying on China Telecom 12316 and computer data, the city has created a brand-new model, namely the agricultural comprehensive information service system of "intelligent network of agricultural comprehensive information+touch intelligent terminal+on-site guidance of expert team+TV terminal+mobile phone terminal". One municipal agricultural comprehensive information service center and 58 township agricultural comprehensive information service stations will be built to support agricultural products processing enterprises of science and technology commissioners to help farmers increase their income by means of "internet plus Internet of Things".
Only Ningxia Zhengxinyuan Modern Agriculture Development Group Co., Ltd., Ningxia Zhonghang Zheng Fei Saiwaixiang Muslim Food Co., Ltd., Ningxia Fafulai Muslim Food Co., Ltd. and Ningxia Jiadao Hometown Agricultural Development Co., Ltd. have established 104 offline entity marketing networks, 4 e-commerce marketing service platforms and 41 network marketing points in Ali and JD.COM.
Science and technology have injected more powerful impetus into the sustainable development of agriculture.
Increase training and form a virtuous circle of teaching.
The latest statistics show that the number of entrepreneurial science and technology commissioners in the region is currently stable at 3,411, and there are 1,500 corporate science and technology commissioners, serving 300,000 farmers and nearly one million people. How to improve this team’s comprehensive quality and service ability has become a problem that the competent department has been thinking about.
Perfect system, project-based, classified management and dynamic assessment & HELIP; … Ningxia has made many attempts. Every year, the Science and Technology Department will arrange a certain amount of funds to train more than 1,000 science and technology commissioners in professional skills, enterprise management, brand cultivation, internet agriculture and other aspects to ensure the optimization and healthy development of the team. In 2018, it was demand-oriented and organized a training course on e-commerce marketing and technological innovation for science and technology commissioners in the whole region.
"I strongly feel through training that if I don’t keep up with the times, I will be eliminated by the times. My horizons have been broadened, which has further stimulated my motivation to learn. " Ding Xiuqin, the "female champion" of raising cattle in Litong District of Wuzhong City and the president of the Science and Technology Commissioner Entrepreneurship Association, said with deep feelings.
It is better to teach people to fish than to teach them to fish. While accepting new skills, the vast number of science and technology commissioners in Ningxia have applied what they have learned, teaching farmers to use the Internet platform to learn technology and expand their sales.
Ni Yan, a science and technology correspondent in Haiyuan County, was born with polio and her legs were disabled. She often ran around the fields with a tricycle. In the communication with foreign businessmen, I learned that the main reason why the price of agricultural products in Qiying Town, Haiyuan County, which he served could not be raised was the backward technology and low quality. In order to fundamentally solve the problem, he decided to start with information training and let farmers learn and use science.
Therefore, Ni Yan used his own scientific and technological information service station to develop network information services. Through unremitting efforts, the number of daily hits on the website has exceeded 400, and there are more than 70 fixed customers on the network, and the number of hits is as high as 100,000, which has built a bridge for the agricultural products in Qiying Town to become rich.
The application of a large number of Internet sales platforms based on the industrial chain has made science and technology commissioners the vanguard of rural revitalization in Ningxia.
"Ningxia Science and Technology Commissioner Entrepreneurship Guidance Center is the only full-scale institution in China that serves the rural science and technology entrepreneurship of science and technology commissioners. We will start with the science and technology services that farmers need most, and use ‘ Internet ’ And ‘ Industrial chain ’ Walking on two legs will effectively increase agricultural income. " Wang Zhengyi said.
Wang Yingxia correspondent Zhang Renfang Chen Jianjun