On the morning of September 2, Huawei announced in Guanwei today that it will officially hold a new product launch conference on September 10.
Huawei announced that it will hold a new product launch conference on September 10th.
Huawei’s terminal said, "Extraordinary work, always highlights. At 14: 30 on September 10th, Huawei will see the Extraordinary Brand Festival and HarmonyOS Zhixing New Product Launch Conference, so stay tuned! " It is worth noting that Apple has just announced the time of the autumn new product launch conference: 1 am on September 10, Beijing time, with the theme of "highlight moment".
After Huawei’s official announcement, Yu Chengdong responded in Weibo that Huawei’s most leading, innovative and subversive products are coming!
"This is an epoch-making product that others thought but couldn’t do. After five years of persistence and investment, we turned science fiction into reality. Huawei’s peak work, so stay tuned! " Yu Chengdong said.
Yu Chengdong once revealed in the live broadcast of "Walking with Hui" that Huawei’s next-generation folding screen will be available soon after five years of research and development. "The next generation of folding screen, others can think of, but can’t do it. We have been thinking about it for five years, and finally it may be coming out soon. "
In August this year, several digital bloggers took photos of Huawei managing director Yu Chengdong operating a new machine in the engine room on social platforms. The photo shows that Yu Chengdong is holding a new three-fold screen.
It is reported that Huawei’s layout has been folded for many years, and it has applied for a number of patents related to folding screens as early as 2022. On February 21, 2024, Huawei applied for a patent called "folding screen device", which showed a new form of electronic device with three folds. The main structure includes three shells, two hinges and a flexible screen, and it uses an inner hinge and an outer hinge to connect the three shells. The agency said that in the second half of the year, Huawei will usher in the intensive release period of new products and further improve its layout in the middle-to-high end of the folding machine field.
Since the beginning of this year, the news that Huawei will launch a "three-fold screen mobile phone" has continued. Earlier, it was reported that Huawei had begun to stock up on three-fold screen mobile phones.
Huawei’s mobile phone sales regained the first place in China.
On August 29th, Huawei released its operating results for the first half of 2024. The overall operation was stable and the results were in line with expectations. In the first half of the year, Huawei achieved sales revenue of 417.5 billion RMB, a year-on-year increase of 34.3% and a net profit margin of 13.2%. According to this calculation, Huawei’s net profit in the first half of 2024 was 55.11 billion yuan, an increase of over 18% year-on-year, which exceeded the 50 billion mark for the first time.
In terms of mobile phone business, IDC data shows that in the first half of 2024, Huawei once again ranked first in the smartphone market in China with a market share of 17.5%, and the growth rate of mobile phone shipments in the first quarter and the second quarter was 110% and 50.2% respectively, leading the industry. Although external restrictions continue to tighten, Huawei’s supply capacity continues to improve, and the gap with Apple continues to narrow in the market above 4,000 yuan.
According to the open source securities research report, with the breakthrough of Huawei’s related technologies, the release of Mate 60, Pura 70 series and Mate X5 folding screen series will bring Huawei back to the domestic high-end mobile phone market. At present, Mate 60 and Pura 70 series are still hot, and domestic high-end machines have returned to the peak of sales.
In the second quarter of 2024, Huawei released the Pura 70 series, covering the price range from 5,499 yuan/set to 10,999 yuan/set. TechInsights said that in the second quarter, the proportion of Pura and Mate series in Huawei’s total shipments increased significantly year-on-year, which helped increase the average selling price of Huawei’s mobile phones.
According to the statistics of TechInsights, in the second quarter of 2024, the average wholesale selling price (ASP) and wholesale revenue of Huawei’s mobile phones both reached record highs, mainly due to the relatively large proportion of high-end models (Mate, Pura series and folding screen series). China market remains Huawei’s core market, accounting for 89% of its global smartphone shipments.
At the same time, the popularity of folding screen mobile phones has also helped Huawei’s average mobile phone revenue to reach a new high. The data shows that in the second quarter of 2024, Huawei’s sales of book Mate X series and flip Pocket series increased by 400% and 50% respectively.
Thanks to the popularity of mobile phones, the market share of HarmonyOS operating system in China increased to 17.2% in the first half of 2024, up 66.7% year-on-year, surpassing iOS and second only to Android. In June 2024, at Huawei Developers Conference 2024, Harmony OS NEXT (HarmonyOS Xinghe Edition) launched a Beta version for developers, which is also known as "Pure Blood HarmonyOS". It is based on the HarmonyOS kernel and is no longer compatible with the APP developed by Android. The top 5,000 mobile phone applications have all started the development of native applications in HarmonyOS.
Proofreading: Su Huanwen