Contact with Zhou Jihong to build confidence
"China Star Jump" introduced the model of CelebritySplash in the Netherlands. Before introducing this model, there was a discussion on Zhejiang Satellite TV. Will it be popular to be a program of diving, a niche project? Will the audience resonate?
With a uneasy mood, Zhejiang Satellite TV and the national diving team started their initial contact. Zhou Jihong, the current leader of the national team, introduced the current situation of diving in China to the members of the program production team: "In foreign countries, diving is a sport that many people like surfing and rock climbing enjoy and participate in, while only about 1,000 professional athletes are engaged in diving in China. China has not yet developed adult diving. I think it is a good thing that this column can promote adult diving and the public to participate, because the China diving team is the strongest in the world. Why don’t we develop diving? " Zhou Jihong’s words really strengthened the confidence of the program group to do such a diving program.
Only when the participants are not professional can they be popularized.
Talking about the criteria for choosing stars to participate in the program, Wang Zhengyu revealed that according to the model of the original program, it is hoped that there will be people of all ages and types, "some are older, some are fatter, and some are handsome. Because the idea of this program is to promote this project, if the contestants are particularly professional, even if they dance very well, the audience may only appreciate it, but they will not imitate it. So we chose older cattle, fatter Liu Gang and Chen cursor, Chae Yeon who can’t swim at all, and timid Charlene Choi.
For the emotional elements in the program "China Star Jump", wang zheng claims that this can resonate with the audience most. "Through the efforts of the stars, the audience will get the most authentic feelings. Only when they like this program will they get in touch with diving. If they are boring, without emotion, joy and sadness, they will not like this project, so the significance of promoting diving will be gone."
Can make more people pay attention to "mother water cellar"
"China Star Jump" cooperates with the "Mother’s Water Pit Campus Safe Drinking Water Plan" of the China Women’s Development Foundation to help women and students in poor and arid areas in the west solve their drinking water difficulties. There are three judges in the program. After each contestant finishes jumping, the judges will give him a score. For every score a contestant gets, Zhejiang Satellite TV will donate 1000 yuan, which will be used for "Mother’s Water Cellar Campus Safe Drinking Water Plan".
Talking about setting up a public welfare link in the program, wang zheng Yu said that he hoped that the "Campus Safe Drinking Water Plan" would really become a public welfare activity assisted by the whole society through the program. Donation is not the purpose, but the promotion of public welfare plans is the real appeal. "We have" China Dream Show "and have good relations with many public welfare organizations. Everyone has ideas to support public welfare actions. The "Mother’s Water Pit Safe Drinking Water Plan on Campus" of the China Women’s Development Foundation involves many primary schools in the central and western regions, where the water source purification is not enough and needs help. In fact, it is ok for us to donate the money privately, but not so many people know about the water problem in the central and western regions and put it on TV programs, hoping to let more people know about this plan and drive more people to participate, just like the free lunch plan, everyone knows it and does it. "
Non-professional judges take care of the audience
Zhou Jihong, Li Xiaopeng and Zhang Tie-Lin were invited as judges for China Star Jump. Except that Zhou Jihong was a professional diver, Li Xiaopeng studied gymnastics, while Zhang Tie-Lin was completely separated. Choosing such a jury lineup, wang zheng Yu said that he also followed the original program mode and hoped to make diving more popular and easier to understand. "In the original mode, there are professional judges, semi-professional judges and non-professional judges, because there are still a large number of viewers in the TV festival who don’t understand and are unfamiliar with diving. If all the judges are professional, they will all comment on what this action is called, tumbling forward for a few weeks, and so on. Zhang Tie-Lin’s comments are from the perspective of the general audience, so that people who don’t understand diving feel the same. "