Xpeng Motors is having a hard time now.
Xpeng Motors sold 9,026 vehicles in March, an increase of 98.6% compared with February. However, there are hidden dangers behind the increased sales data.
In March this year, Xpeng Motors’s sales volume lagged behind the new car-making forces such as the world, Ideal, Weilai, Zero Run and Extreme Krypton. In March this year, the sales volume of Guangzhou Automobile Ai ‘an, Wenjie AITO, LI, Zero Run, Krypton and Weilai were 32,530, 31,727, 28,984, 14,567, 13,012 and 11,866 respectively. Previously, Xpeng Motors, known as one of the "Wei Xiaoli", often ranked in the top three in the sales list, but now, Xpeng Motors has become the "old seven" in the sales list of the new car-making forces.
In the first quarter of this year, Xpeng Motors has not exceeded 10,000 vehicles for three consecutive months. In three months, Xpeng Motors only sold 21,800 vehicles. Compared with last year, Xpeng Motors’s sales have improved to some extent, but compared with the progress of its competitors, Xpeng Motors’s sales increase is very limited.
In order to save itself, Xpeng Motors has started to reduce the price. As the main sales model in Xpeng Motors, Tucki P7 sold 1,605 cars in March, and the sales volume dropped significantly compared with last year. In order to save the sales volume, this car was given a terminal discount of 84,000 yuan in Shenzhen, plus regional subsidies and replacement subsidies in Shenzhen, and the comprehensive preferential price was only 140,900 yuan.
Take the newly released Xiaomi SU7 as an example. The starting price of this Tucki P7 is about 80,000 yuan lower than it. So for consumers, it seems that Tucki P7 is much more cost-effective, not to mention that Xiaomi SU7 has stronger performance, longer battery life, more handsome appearance and better handling. After all, the price difference is 80,000 yuan.
Of course, we need to explain that the preferential Tucki P7 is a stock car, which has been in stock for more than one year, but for electric vehicles, the stock of more than one year actually does not affect the product quality. As long as the power battery is ok, there is nothing to worry about other parts.
Tucki P7 may be the most affected model by Xiaomi SU7, while Tucki P7 and Xiaomi SU7 are actually very close in positioning, both of which are pure electric coupes, and their prices are in the price range of 200,000-300,000 yuan.
The body length of Xiaomi SU7 is 4997mm, the width is 1963mm, the height is 1455mm, and the wheelbase is 3000mm, which is three meters. The Tucki P7 has a body length of 4888mm, a width of 1896mm, a height of 1450mm and a wheelbase of 2998mm, which are close, while the size of Xiaomi SU7 is a circle larger.
The price range of Tucki P7 is 209,900-339,900 yuan, and the price of Xiaomi SU7 is 215,900-299,900 yuan. It seems that Tucki P7 is 6,000 yuan cheaper. However, 209,900 yuan is still the guide price of the 2022 model 480 that is discontinued for sale, and the battery life under NEDC standard is only 480 kilometers. The starting price of Xiaomi SU7 is 215,900 yuan, and the pure battery life of the entry model is 700 kilometers under CLTC standard. The Tucki P7i Pengyi version with a guide price of 289,900 yuan has a pure battery life of 702 kilometers under CLTC standards, while the Xiaomi SU7 Pro version with a guide price of 245,900 yuan has a pure battery life of 830 kilometers under CLTC standards.
The battery life is not as good as that of the power performance. The strongest version of Tucki P7 has an acceleration of 3.9 seconds, while Xiaomi SU7 has an acceleration of 2.78 seconds. In addition, in terms of design and product configuration, both of them are not rivals of the same level. It’s time for Tucki P7 to make a change, so reducing the price has become the best choice for Tucki P7.
Tucki P7 with more than 200,000 yuan may not be very competitive in front of Xiaomi SU7, but Tucki P7 with more than 140,000 yuan is still very attractive, which may help Xpeng Motors regain some market share.