The Xiaomi car with high attention has finally arrived. Lei Jun personally publicized and the official "limit" of Xiaomi Automobile was warmed up. Although Xiaomi Automobile registered an official account, the official did not release any content about Xiaomi Automobile. Recently, the official information of Xiaomi Automobile has also been updated: on December 28th, Xiaomi Automobile will hold a technical conference, and the previously warmed-up Xiaomi SU7 will also be unveiled at the Xiaomi Automobile Technology Conference, which means that Xiaomi Automobile is finally coming.
According to the official account of xiaomi Automobile, the avatar should be the Logo of its own car. The collision combination of Xiaomi on a black background looks very textured, and the overall design is the same as the Xiaomi brand LOGO. Xiaomi Auto’s Weibo account has exceeded 90,000 fans by the time of our press release, and the official WeChat account and video number have also been launched, which are also the contents of the official Xiaomi Auto Technology Conference.
The head of the company, Lei Jun, also said: "Today, it is the 1000th day that Xiaomi has officially built a car. We officially announced that the Xiaomi Automobile Technology Conference will be held on December 28th." "Building a car, there is no shortcut to the century-old track. Adhere to the positive development, start from the bottom core technology, invest ten times, and build a good car! These technologies will be officially displayed to everyone at the Xiaomi Automobile Technology Conference on December 28. "
Previously, Xiaomi Automobile has completed the new car declaration. It is reported that Xiaomi’s first new car, SU7, will launch several versions, including standard version, Pro, Max and other versions. In terms of battery life, there are four battery life versions of 628km, 668km, 800km and 750km, and four-wheel drive models will also be available.
Although XIAOMI has done a good job in keeping secrets, netizens have released the interior of Xiaomi SU7 before, but we only saw the steering wheel shape of the new car and the intelligent big screen of central control. The "Xiaomi" logo on the steering wheel highlights the identity tag of Xiaomi’s first car. It is reported that the new car will be equipped with MIUI car independently developed by Xiaomi. This car will provide users with an intuitive interface and rich applications, and also support voice control and touch screen operation. The new car will also provide options including ETC, exterior rearview mirror, skylight glass, laser radar and so on.
The car ecology is also the highlight. As Xiaomi announced that "澎湃 OS" has opened up the ecology of people and cars, it also means that it has the card of "cross-terminal and cross-scene experience", and can face Huawei’s series of models and Geely Flyme AUTO models directly, and compete with them.
Not only that, in terms of intelligent driving, Xiaomi is also constantly moving. Two years ago, Xiaomi Circle acquired DeepMotion Tech Limited, an autonomous driving company with extensive layout in the fields of high-precision positioning, high-precision maps and 3D scene reconstruction. According to the latest development of automatic driving technology announced by Xiaomi, we can speculate that Xiaomi SU7 intelligent driving assistance system will be infinitely close to L3 level.
According to the latest information released by the Ministry of Industry and Information Technology in November, Xiaomi Automobile has previously declared two versions of the model, positioning the Xiaomi SU7 for medium and large pure trams. The body size of the new car is 4997/1963/1455mm and the wheelbase is 3000mm respectively. There is also an exposure size on the Internet: 4860mm*1980mm*1666mm respectively.
Power and battery life are also the focus of netizens and users. According to the information of the Ministry of Industry and Information Technology, the Xiaomi SU7 single-motor rear-drive model will be equipped with a 73.6kWh Foday lithium iron phosphate battery, with a battery life of 628km(20-inch wheel hub) or 668km(19-inch wheel hub). The new car also offers a dual-motor four-wheel drive model, which will be equipped with a 101kWh Contemporary Amperex Technology Co., Limited ternary lithium battery, with a battery life of 800km(19-inch wheel hub) or 750km(20-inch wheel hub), which is comparable to that of similar products on the market.
For his own car, Lei Jun said that the average car company will probably invest three or four hundred people and one or two billion R&D funds to make a car. But Xiaomi is different. The first car of Xiaomi Automobile invested 3,400 engineers, and the entire R&D investment exceeded 10 billion, which is equivalent to using more than 10 times of investment to build a car.
"I am particularly worried that if it doesn’t catch fire when it comes up, everyone won’t buy it. This will definitely be very worrying." Lei Jun said firmly.
It is understood that the design of Xiaomi SU7 was designed by Li Tianyuan, a former designer of BMW iX. Netizens said that the new car had the shadow of Porsche Taycan, which also reflected netizens’ recognition of Xiaomi’s new car design.
Whether it is design or in-car technology, intelligent configuration and autonomous driving, including new car space and endurance, it has good competitiveness. However, it is a little regrettable that Lei Jun also revealed that the content of this conference is mainly about display technology, and the products will not be displayed, which also means that information such as new car pricing will depend on it later. However, the topic of discussion about the pricing of Xiaomi SU7 has been going on, and many people think that this car will be less than 200,000 yuan.
However, according to its positioning, the new car will face hot-selling products such as BYD Han EV and Tesla Model 3, while a series of hard-core products, such as Extreme Krypton 007, Star Road Star Era ES, Zhijie S7, Aouita 12 and Yinhe E8, which have just been listed, have the same strength and the pressure they face can be imagined.
Another thing that is good for Xiaomi Auto is that it has its own traffic, especially the founder traffic of Lei Jun, and the "mystery" marketing accumulated over the years is also a big killer, which also makes it far more concerned than its peers. However, before Huawei took the lead in the car ecology, and after a series of encirclement and suppression by competitors at the same level, whether Xiaomi Automobile can become an instant hit still needs market verification.
This article was originally produced by [Auto Market Special Review/Li Te ‘er] New Media Studio, and the author is Bei Yan. Please indicate the source when reprinting.