On the afternoon of March 13th, A-share online game stocks continued to rise, and the game ETF(159869) rose strongly by nearly 4.5%, and intraday trading continued to be active, with a turnover of nearly 650 million! Holding stocks rose across the board, with Palm Technology leading the gains by more than 12%, while century huatong and Giant Network all rose by more than 4%.
According to the Game Industry Report of China in 2023, the actual sales revenue of domestic game market exceeded 300 billion yuan for the first time in 2023, and the number of users reached 668 million, a new high, of which the actual sales revenue of mobile games was 226.86 billion yuan, up 17.51% year-on-year.
The Report on the Development Prospect of AIGC in China Game Industry shows that over 60% of the TOP50 game companies in China have clearly laid out the field of AIGC and made substantial moves. Many enterprises have put AIGC into the whole process application level of game industry, such as game research and development, marketing and operation. Listed tour companies such as Palm Technology, Giant Network and Perfect World have also expressed their views on AI and their layout in AIGC.
Guosen Securities said that in the short term, driven by new products and categories (small program games, etc.), the overall demand of the game industry is expected to continue to rise; In the long run, the introduction of new technologies such as AIGC, VR/AR/XR is expected to bring about the possibility of content and business model reconstruction while reducing costs and increasing efficiency and innovating interaction methods.